sentences:  The only thing that was immune was Cap'n Crunch cereal, and many ads revolved around their attempts to "soggify" the cereal and everything else, to no avail.Their leader, the "Sogmaster" (voiced by Dick Gautier), was a large mechanical creature (with a pair of eyes peeking out from an opening in the head, implying it was a suit of armor for a smaller figure) who was mostly seen ordering the Soggies to carry out his plans to "ruin breakfast"; several commercials that tied in with contests had story arcs involving the Sogmaster attempting to capture Cap'n Crunch.Kevin Scott Collier.