sentences:  In lieu of a theme song and opening of the movie, Tashlin instead laid traditional opening credits over faux television commercials for products that failed to deliver what they promised.From this comedic segue, the film opens on a writer for television advertising, Rockwell P. Hunter (Tony Randall), who is low on the ladder at the La Salle agency, the company where he works.With the agency set to lose its biggest account – Stay-Put Lipstick – he hatches an idea to get the perfect model and spokeswoman for Stay-Put's new line of lipstick, the famous actress with the "oh-so-kissable lips", Rita Marlowe (Jayne Mansfield).