sentences:  Pamela Low, a flavorist at Arthur D. Little, developed the original Cap'n Crunch flavor in 1963—recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire.Before developing the flavor, Quaker Oats already had a marketing plan.Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called "want-more-ishness".