sentences: "It was equated with the ‘Contemporary Style’, and an editorial on New Brutalism in "Architectural Design" in 1955 carried the epigraph, ‘When I hear the word “Contemporary” I reach for my revolver.’"
  
  The South Bank Exhibition included a Design Review that presented "an illustrated record of contemporary achievement in British industry", showing "the high standard of design and craftsmanship that has been reached in a wide range of British products.