sentences:  Unfortunately, the influential niche market of pioneering players in electronic publishing such as Longman were already aligning their production processes towards generic markup languages such as SGML (forerunner of HTML and XML) whereby authors using inexpensive offline systems could describe document structure, making their manuscripts ready for transfer to computer to film systems that offered far higher resolution than the then maximum of 360 dpi laser printing technologies.Another possible reason given for the lack of success of the Star was Xerox's corporate structure.A longtime copier company, Xerox played to their strengths.