sentences:  For Rita to endorse the lipstick, however, Rock has to pretend to be her boyfriend to make her real boyfriend, Bobo Branigansky (Hargitay), the star of a TV Tarzan show, jealous.Bobo leaks the news of Rita's new romance to the tabloids and Rock Hunter is suddenly famous as Marlowe's "Lover Doll".Hunter's boss decides to leverage his employee's newfound fame, but when Hunter also gets Marlowe to agree on a television spectacular sponsored by Stay-Put, Hunter becomes the advertising firm's highest-regarded employee.