sentences:  In this highly competitive market, breakfast cereal companies have developed an ever-increasing number of flavors (some are flavored like dessert or candy).Although many plain wheat, oat and corn- based cereals exist, other varieties are highly sweetened, while some brands include freeze-dried fruit as a sweet element.The breakfast cereal industry has gross profit margins of 40–45%, 90% penetration in some markets, and steady and continued growth throughout its history.