sentences:  Chris Beasley, who started Google Watch-Watch, disagrees, saying that Mr. Brandt overstates the amount of discrimination that new websites face and that new websites will naturally rank lower when the ranking is based on a site's "reputation".In Google's world, a site's reputation is in part determined by how many and which other sites link to it (links from sites with a "better" reputation of their own carry more weight).Since new sites will seldom be as heavily linked as older more established sites, they aren't as well known, won't have as much of a reputation, and will receive a lower page ranking.