sentences:  Once this measure was adopted by Procter and Gamble, it became a research staple (Honomichl).In the 70s, 80s, and 90s, validation efforts found no link between recall scores and actual sales (Adams & Blair; Blair; Blair & Kuse; Blair & Rabuck; Jones; Jones & Blair; MASB; Mondello; Stewart).For example, Procter and Gamble reviewed 10 year's worth of split-cable tests (100 total) and found no significant relationship between recall scores and sales (Young, pp.