sentences:  In December 2011, when the company announced that it would reorganize in 2012, Vernon was announced as the CEO of the grocery business that became the current incarnation of Kraft.After Mondelēz International spun off Kraft on October 1, 2012, Vernon became CEO.At the time of the split, Kraft Foods (which included brands such as Oscar Mayer, Planters, Velveeta, Kool-Aid, Miracle Whip, Capri Sun, A1, Cool Whip and Jell-O) was the fourth-largest food and beverage company in North America, trailing PepsiCo, Nestle and Coca-Cola.