sentences:  ResellerRatings provided alerts whenever it determined that fake customer reviews were being posted on behalf of a merchant.In 2011, online retailer Full Home Appliances took issue with a customer over the contents of their review, citing the merchant's own terms of use stating that the customer essentially agreed not to post a negative review about the business, and claiming that the customer violated those terms by posting a review.At the time, the New York Times highlighted the merchant's aggressive terms.