sentences:  "Áššu" (the word "áššu" translates into English as "glowing embers") launched in October 1993 as a rival to "Min Áigi", which had launched earlier that year following the bankruptcy of the influential "Sámi Áigi" newspaper.Headquartered in Guovdageaidnu, Norway, the paper was published by Aviisa AS and co-owned by Nordavis AS.Despite having a readership across Sápmi, "Áššu" was positioned as a more local, traditional newspaper compared to the more political and nationally oriented "Min Áigi".