sentences:  The A&M basketball arena, G. Rollie White Coliseum, often sold out and soon became known as the "Holler House on the Brazos".Metcalf took full advantage of the noisy arena, earning a doctorate in Recreation and Resource Development from Texas A&M in 1974 with a dissertation titled "Crowd Behavior at Southwest Conference Games".The longest serving basketball coach in Southwest Conference history, Metcalf was fired after feuding with Athletic Director John David Crow midway through the 1989-1990 season.