sentences:  On August 1, 2014, the KURK call sign moved to 100.9 FM.In 2016, KURK rebranded as "100.9 K-Rock" and flipped to a broad mainstream rock format, playing fifty years of rock, trying to take on all of Reno's other rock stations at once.The station used a "shut up and rock" approach, limiting DJ chatter to stress its music commitment.