sentences:  Soon, however, his former boss arrives on his doorstep, destitute after being fired (possibly due to economic recession, although this is not clarified).Ira tells him to go to New York and find out what makes their bagels different, thereby turning the first commercial in the series on its head (Ira was originally ordered by his boss to go to "New Zealand" to find out what made "ASB Bank" different).At its conclusion, the Goldstein campaign had produced approximately sixty commercials and had run for eleven years.