sentences:  Inspired by the first major assignment of McKinsey & Company in Europe, a corporate restructuring project for Royal Dutch Shell in 1958, the trio had started pushing the idea of introducing strategy consulting as a new business activity within Bosboom & Hegener.It was their conviction this new activity could be sold at higher rates to more senior executives than Bosboom & Hegeners bread and butter business of executing time analyses on shop floors.When their ideas were turned down, they decided to prove them right by setting out on their own.