sentences:  In 2011, ATG Theatre Card, the UK’s largest paid-for theatre membership scheme was launched.ATG’s pioneering marketing activities were also recognised by the industry, winning the Hollis Silver Medal Sponsorship Award in 2010 and Media Week’s National Media Collaboration of the Year Award in 2012.Ticket Machine Group, a long established ticket agency, was acquired by ATG in 2013 and provides customers with a choice of shows in the West End as well as supporting ticket sales in ATG theatres, through its key brands LOVEtheatre.com and Group Line.