sentences:  In 1999, under the direction of Program Director Dave Hilton, KUJ-FM shifted from Rhythmic to Mainstream CHR, thus garnering the station its highest 18-34 ratings ever.Unable to sell the stations high ratings, New Northwest Broadcasters, under the direction of Scotty Brink and Jeff Jacobs shifted KUJ-FM back in the Rhythmic direction, and subsequently fired Hilton.KUJ-FM returned to Mainstream CHR in March 2007, suggesting that the previous change to the same format was the correct direction for the station at the time.