sentences:  On 4 November, it was announced that Ashley's own company would sponsor the stadium, rebranding it the "sportsdirect.com @ St James' Park Stadium" until the end of the season.On 6 December, Newcastle United sacked manager Chris Hughton, in a controversial move that proved to be unpopular with many fans of the club, and led to Ashley being personally criticised for the decision.Alan Pardew was appointed three days later, before his first game in charge against Liverpool.