sentences:  In 1982, Ashley opened his first sport and ski shop in Maidenhead followed by others in and around London, starting with a £10,000 loan from his family (or £31,500 in 2014 inflation-adjusted terms).The chain expanded quickly funded by private money, and by the late 1990s had rebranded the chain as Sports Soccer and opened over 100 stores across the United Kingdom.As a sole trader and not having to file accounts at Companies House, little was known about him.