sentences:  convey that the brand is young, exciting and is also sexually suggestive.ENIL cater to Radio Broadcasting Segment, Out of Home and Experiential Marketing Segment
  
  This segment operates with the brand name of 'Radio Mirchi'.Before Radio Mirchi, the Times of India Group provided private FM service along with Government of India(GOI) under the brand name of Times FM.GOI did not renew the contract with private player post that.