sentences:  Atmospherics should all coordinate with each other to create a consistent ambience and positively influence the consumer's shopping experience and buying decision-making process.Visuals such as light and display are not always enough to enhance the overall ambience of the store, and retain customer attention; therefore, other elements such as music and scents can be used.Light can be used in many ways in retail stores, from highlighting an object or area of a store to simply illuminate the entire store.