sentences:  These visual elements play a part in building a retail brand and therefore they help a brand differentiate itself from its competitors, create brand loyalty, and allows for a brand to place premium pricing on their products.Part of the brand strategy used in visual merchandising is research into the brand's target market to find out what their customers’ values and self-images are.This information can allow the retailer to cater the design of a store and their advertising to match their consumers.