sentences:  A local research project commissioned by Woodward indicated a format "hole" for hot adult contemporary, and after a weekend of stunting with Christmas music, Woodward launched the new format on WKSZ as "Today's Best Variety, Mix 95.9" on April 21.The first (and what would later be the last) song on "Mix" was "Why Georgia" by John Mayer.The move to hot AC, however, backfired for Woodward, as Mix 95.9's listener share sank to at or near the bottom of the Arbitron ratings in the Green Bay market.