sentences:  According to investigative editor and overseer, Monte Paulsen, "The Hook" was a "superblog," because "The Hook" publishes quick, frequent, timely reports and analysis by experienced Tyee journalists and a wide network of contributors, unlike most blogs that offer works of one or two journalists.Posts were approximately 200-300 words in length, allowing coverage of a greater number and variety of topics that have not been touched upon before.As a business initiative, the blog offered more space for advertising, since online "retail space" is a challenge for online publishers, unlike print magazines that can simply add advertising-only pages.