sentences:  While this was welcome news for Volkswagen, for example, Simca do Brasil was not exactly pleased with the idea as the brand had established itself comfortably in the luxury car sector in a way that Simca back in Europe never managed.However, despite having no plans to launch a cheap car and with no other options left, Simca do Brasil decided reluctantly to create an entry level version of their successful Simca Chambord.The Simca Alvorada appeared in 1963 with just two colours as option (grey and a faded yellow), no chrome, no trimmings and a very simple interior.