sentences:  The firm had acquired large accounts like Coca-Cola and the insurance company Cigna, but by 2001 the company was going through layoffs due to the loss of a $12 million anti-smoking campaign and the general economic outcome of the September 11th terrorist attacks.In 2010, Weber's internal developers and social media teams created a social media crisis simulator called Firebell.In 2011 Weber hired employees to fill roles as community managers, writers, social media marketing strategists producers and analytics experts, making their digital marketing staff number 300.