sentences:  Journalist and co-author of , Aaron Ruby, was hired on to be the Editor-in-Chief.The association felt the need to launch the site as a resource for promoting gaming in a more positive light and addressing the ways in which gamers and gaming have impacted broader society.In September 2009, GameCulture added veteran game journalist, John Keefer to its ranks who was followed by New Zealand-based writer, Julie Gray, in January 2010.