sentences:  After its listing on the Paris NYSE Euronext stock exchange, Numericable main shareholders are the Luxembourg investment fund Altice (30%), which is listed under the ticker ATC on the Amsterdam NYSE Euronext stock exchange since January 2014 and is controlled and led by the French-Israeli investor and telecommunications executive Patrick Drahi, the American private equity group Carlyle Group (26.3%), and the British private equity firm Cinven (18.2%).In October 2011, Numericable launched a €10 million nationwide advertising campaign with the advertising firm Fred & Farid that featured three fictional creatures that represent the three principal services of the company