sentences:  In 1998, the firm officially changed its name to "R&R Partners" to reflect its services beyond advertising.In late 2001, R&R Partners sought to create a new branding campaign for the LVCVA to emphasize the emotional connection that visitors have to the Las Vegas brand.R&R copywriters Jeff Candido and Jason Hoff devised the "Vegas Stories" campaign with the tagline "What Happens Here, Stays Here."