sentences:  Especially the New Book Art movement, which formed in the decade before World War I, was influenced by the Arts and Crafts Movement.The young type designers of the pre-war era, among them Fritz Helmuth Ehmcke and Friedrich Wilhelm Kleukens, rejected both the late typographical classicism and the ornaments of the popular Art nouveau.The new ideal became a tidy and straightforward book typography, which dedicated itself to the ideas of the Renaissance.