sentences:  The inscriptions started to be constructed in a way to catch the eye – unlike “traditional” typography which was perceived as an addition to a text.As a form of inspiration, architecture also began to lose its value because avant-garde artists were drawing their ideas from paintings and graphics.Jan Tschichold, the creator of one of many definitions and the most known theoretician of avant-garde typography stated that its basic rules should be lack of symmetry, contrast and total freedom of creation.