sentences:  Johann Froben of Basel, Switzerland set up his press in 1491, and by about 1519 (when he printed Erasmus's famous edition of the Greek New Testament) he had established a set of standards for humanistic printing which were widely copied throughout the German-speaking world and also in Spain and, to a lesser extent in England.His principal type is wholly roman in the shape of the characters but retains an echo of gothic influence in the angled serifs and the way the thick and thin strokes are organized; it was coupled with mated sets of woodcut initials (often designed by distinguished artists) and with two larger sizes of uppercase letters for use in title pages and headings—Froben was the first to use such 'display faces' consistently, breaking away from the Italian tradition in which title pages and headings tended to be set in the same size as the main text.By using these large faces, Froben developed the title page as a fully organized artistic whole.