sentences:  With some similarity to Gibson's later appraisal of Singapore for "Wired" magazine in "Disneyland with the Death Penalty", as much essay as fiction, it depicts the encounters of an American photographer with the period futuristic architecture of the American 1930s when he is assigned to document it for fictional London publishers Barris-Watford, and the gradual incursion of its cinematic future visions into his world.The "Gernsback" of the title alludes to Hugo Gernsback, the pioneer of early 20th century American pulp magazine science fiction.Assigned to photograph 1930s period futuristic American architecture by London publishing figures Cohen and Dialta Downes, an American photographer begins to enter the worlds of his subject with increasing vividness.