sentences:  The online video advertising platform provides advertisers a medium that reaches a key demographic (adults over 18 years of age) with television-like commercials in an engaged environment that casual gamers have accepted in exchange for free game play.NeoEdge was founded in 2002 by Steven Woods, Jeromy Carriere, Kelly Slough, Dave Simons, and Michael Babiak, former Netscape and America Online employees, under the name "Kinitos".While at Quack.com the founders created the first consumer-based Voice Portal, acquired by America Online in 2000.