We're going to solve 9695 multiplied by 972
9695 × 972 = 972 × (9695)
+ 972 × 5 what gives us 4860
+ 972 × 90 that is equal 87480
+ 972 × 600 that is equal 583200
+ 972 × 9000 that equals 8748000

= 9423540
