Alright, let's work through 7738 times 9543 step by step
7738 × 9543 = 9543 × (7738)
+ 9543 × 8 what gives us 76344
+ 9543 × 30 resulting in 286290
+ 9543 × 700 producing 6680100
+ 9543 × 7000 which equals 66801000

= 73843734
