Alright, let's work through 4728 times 959 step by step
4728 × 959 = 959 × (4728)
+ 959 × 8 resulting in 7672
+ 959 × 20 which equals 19180
+ 959 × 700 giving us 671300
+ 959 × 4000 that is equal 3836000

= 4534152
