In the context of this series of interconnected finance-related queries and the additional information provided by the pretext, table data, and posttext from a company's financial filings, please provide a response to the final question. This may require extracting information from the context and performing mathematical calculations. Please take into account the information provided in the preceding questions and their answers when formulating your response:
Context: measurement point december 31 booking holdings nasdaq composite index s&p 500 rdg internet composite . <table class='wikitable'><tr><td>1</td><td>measurement pointdecember 31</td><td>booking holdings inc .</td><td>nasdaqcomposite index</td><td>s&p 500index</td><td>rdg internetcomposite</td></tr><tr><td>2</td><td>2012</td><td>100.00</td><td>100.00</td><td>100.00</td><td>100.00</td></tr><tr><td>3</td><td>2013</td><td>187.37</td><td>141.63</td><td>132.39</td><td>163.02</td></tr><tr><td>4</td><td>2014</td><td>183.79</td><td>162.09</td><td>150.51</td><td>158.81</td></tr><tr><td>5</td><td>2015</td><td>205.51</td><td>173.33</td><td>152.59</td><td>224.05</td></tr><tr><td>6</td><td>2016</td><td>236.31</td><td>187.19</td><td>170.84</td><td>235.33</td></tr><tr><td>7</td><td>2017</td><td>280.10</td><td>242.29</td><td>208.14</td><td>338.52</td></tr></table> sales of unregistered securities between october 1 , 2017 and december 31 , 2017 , we issued 103343 shares of our common stock in connection with the conversion of $ 196.1 million principal amount of our 1.0% ( 1.0 % ) convertible senior notes due 2018 . the conversions were effected in accordance with the indenture , which provides that the principal amount of converted notes be paid in cash and the conversion premium be paid in cash and/or shares of common stock at our election . in each case , we chose to pay the conversion premium in shares of common stock ( fractional shares are paid in cash ) . the issuances of the shares were not registered under the securities act of 1933 , as amended ( the "act" ) pursuant to section 3 ( a ) ( 9 ) of the act. .
Conversations: 
Question: what was the price of booking holdings inc. in 2017?
Answer: