athlete and our success is determined by our ability to inspire and innovate to meet – and often exceed – their expectations. No matter the macro challenges, we have the plans and strategies to rise above. The breadth and depth of our powerful portfolio across brands, categories, geographies, gender and channel is unmatched. And we remain well-resourced and well-positioned to create competitive separation and deliver sustainable and profitable growth by continuing to leverage that portfolio. As always, the key to unlocking our highest earnings potential is our unshakable focus on the consumer. We believe that our relationship with the consumer is something we must earn every day, and our Category Offense enables us to do just that. It lets us be more aggressive, more nimble and, ultimately, it lets us simply be better. By defining our relationship through the lens of the consumer’s favorite sport – across every key sport category in the world – we have an enormous competitive advantage. The insights we draw from these deep connections drive our work to innovate new products and services that engage and inspire – wherever our consumers compete, train or express themselves.



Our continued ability to leverage the Category Offense globally drove strong success in fiscal 2015. A few highlights:



Our North America geography, where we’ve had the Category Offense in place the longest, continues to deliver tremendous growth. Fiscal 2015 was the fifth consecutive year of double-digit revenue growth for our largest geography, resulting in $13.7 billion in total revenues and record profitability.

In Western Europe, we continued to benefit from the restructuring we did three years ago, as currency-neutral revenue growth accelerated in fiscal 2015 to deliver $5.7 billion in total revenues.

Greater China returned to strong double-digit growth in fiscal 2015, fueled by our successful strategy to re-set the marketplace along the lines of the Category Offense. We saw 18% revenue growth and, importantly, drove increased productivity and profitability for ourselves and our wholesale partners in this important geography.

Fiscal 2015 was a great year for our Women’s business, as we drove 15% revenue growth to $5.7 billion in wholesale equivalent revenues, outpacing the growth rate in both our Men’s business and the total NIKE Brand.

We continued to drive incredible revenue growth in Basketball, with fiscal 2015 up 19%, fueled by the strength of both NIKE Basketball and Jordan Brand. And we are excited to bring the full power of NIKE’s innovation and creativity to the NBA starting in the 2017-18 season, to help grow the game of basketball even farther across our entire global portfolio.

With the Category Offense driving continued growth in our largest markets and categories around the world, we see tremendous opportunity to expand our business in areas with great potential, such as Apparel, Emerging Markets and Young Athletes. By remaining laser-focused on the consumer through the Category Offense, we will continue to unlock growth and profitability around the world.



INNOVATION TO SERVE THE ATHLETE AND FUEL GROWTH

Throughout the year, our pace of