water we use, in our beverages and in their production, back to nature. And our expanded global partnership with World Wildlife Fund (WWF) aims to help conserve seven of the world’s most important watersheds, as well as to further improve water efficiency in our operations and strengthen our climate protection initiatives. Additionally, we signed The CEO Water Mandate, a partnership with the United Nations Global Compact that commits companies to help protect and preserve freshwater resources by making water-resource management a strategic priority throughout their operations and supply chain. 

We see packaging not as waste, but as a valuable resource for future use. In 2007, we established a goal of recycling or reusing 100 percent of our PET* packaging in the United States. We took an important step toward this goal through a major investment in the world’s largest PET bottle-to-bottle recycling plant in South Carolina and the launch of a new recycling business called Coca-Cola Recycling LLC led by our bottling partner, Coca-Cola Enterprises Inc. In India, 

we are partnering with the Indian Association of Plastic Manufacturers on significant PET recycling initiatives in more than 100 locations across the country. And in Brazil, which recycles nearly 50 percent of PET containers, the Company remains a long-time supporter of CEMPRE, a nonprofit association dedicated to the promotion of recycling and waste management. 

We also are scaling up our efforts to reduce carbon emissions. We are committed to growing our business, without growing our carbon footprint. In 2007, we launched Project esKO to reduce emissions in manufacturing and drive productivity improvements. For example, at our 2-million-square-foot world headquarters in Atlanta, we are working to reduce energy consumption by

23 percent. These efforts are expected to eliminate more than 10,000 metric tons of carbon dioxide emissions each year, which is the equivalent of removing 2,000 cars from the road. And we are using our voice on the world stage to call for responsible standards on greenhouse gas emissions through our support of the United Nations Global Compact “Caring for Climate” leadership platform and the “Bali Communiqué.” 

Our commitment to being a responsible company includes being a responsible employer. In 2007, we launched our global Workplace Rights Policy and Human Rights Statement, guided by the principles of the International Labour Organization and other well-known international organizations. Our Workplace Rights Policy formalizes our long-standing commitment to ensure that each of our 90,500 associates around the world is treated with dignity and fairness. 

THE OppORTUNiTY 

The opportunities associated with getting these and other actions right are immense. Over the next several years, our industry’s growth is expected to outpace the growth of the world economy. By 2010, the industry is projected to eclipse $650 billion in total revenue. 

Despite the gains we are making across our business, we know greater opportunities still exist. We remain constructively discontent. 

We are confident, though, that our strategies and structures are coming together. Our