margin were partially offset by higher selling and administrative expense. Gross margin increased 80 basis points, primarily due to growth in higher margin territories and products within our direct distribution markets. Selling and administrative expense grew faster than revenue for fiscal 2014 due to higher operating overhead to support growth initiatives and DTC expansion, as well as higher demand creation spending. 

Fiscal 2013 Compared to Fiscal 2012 

Constant currency revenues for Converse increased 10% for fiscal 2013. Revenue growth in direct distribution markets, which represented approximately 81% of Converse revenues, contributed 11 percentage points to the total increase for fiscal 2013, while licensing revenues decreased overall revenue growth by 1 percentage point. Revenues from our direct distribution markets grew 15% for fiscal 2013 driven by growth in comparable direct distribution markets, primarily the United States, China, and the United Kingdom. Comparable direct distribution markets revenues increased 11%, contributing 10 percentage points of direct distribution markets revenue growth for fiscal 2013; conversion of markets from licensed to direct distribution contributed 5 percentage points. Comparable direct distribution markets unit sales increased 6% and average selling price per unit increased 5% for fiscal 2013. The increase in average selling price per unit resulted primarily from a higher mix of higher priced product. Due to market conversions and business declines in Latin America, licensing revenues decreased 7% for fiscal 2013. 

On a reported basis, EBIT for Converse grew 8% for fiscal 2013 as higher revenues and gross margin were partially offset by higher selling and administrative expense. Gross margin increased 120 basis points, primarily due to growth in higher margin territories and products within our direct distribution markets. Selling and administrative expense grew faster than revenue for fiscal 2013 due to higher operating overhead to support growth initiatives and DTC expansion, as well as higher demand creation spending. 

Corporate 

Corporate revenues primarily consist of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse but managed through our central foreign exchange risk management program. 

The Corporate loss before interest and taxes consists largely of unallocated general and administrative expenses, including expenses associated with centrally managed departments; depreciation and amortization related to our corporate headquarters; unallocated insurance, benefit, and compensation programs, including stock-based compensation; and certain foreign currency gains and losses. 

In addition to the foreign currency gains and losses recognized in Corporate revenues, foreign currency results included in gross margin are gains and losses resulting from the difference between actual foreign currency rates and standard rates used to record non-functional currency denominated product purchases within the NIKE Brand geographic operating segments and Converse; related foreign currency hedge results;