equivalent revenues for the year, as elevated product assortment across key categories and new compelling retail environments clearly demonstrated NIKE’s ability to understand our consumers’ needs.

These results underscore our confidence that the Category Offense will drive profitable growth in other key markets and businesses, such as Emerging Markets, Apparel and Young Athletes. And we continue to see opportunities to extend our leadership position in areas such as Running, Basketball and Football. By continuing to focus more sharply on the consumer, we’ve improved our ability to deliver innovative products, deeper brand connections and compelling retail experiences. The result is an expansion of our ability to drive profitable, sustainable growth for our shareholders.



BUILD A THRIVING DIGITAL ECOSYSTEM

We live in a digital world. Our consumers expect NIKE to be as digitally connected as they are. They demand more real-time, personalized feedback on their performance. They want easy access to products and services that will help them improve. And they want to be a part of a community where they can share and compare information, find performance tips and motivate each other.



That’s why the expansion of our digital ecosystem continues to be one of my top priorities going into fiscal 2015 and beyond. This ecosystem starts with the most advanced digital tools to measure, motivate and inspire. Delivered with the soul of sport, this will be the digital platform for lifetime consumer relationships. Our goal is to grow the NIKE+ community from tens of millions to hundreds of millions of members.



But our digital ecosystem goes beyond the digital services we provide. It also includes how we create an ongoing, two-way dialogue with consumers, which provides insights that drive our innovation, strengthens consumer connections to our brands and creates a platform for consumers to interact with each other.



The final element of our digital ecosystem is our e-commerce business. We know when consumers shop online, they want a seamless, premium experience. To provide this experience, we have made significant investments in infrastructure, capabilities and geographic expansion. Our efforts are clearly paying off: our online business grew over 40% in FY14, with the growth rate accelerating every quarter through the year.



Digital’s potential is enormous. It is changing how we conduct our business, tell our stories and engage consumers. It’s a rapidly changing landscape and a big part of our future.



WE WILL CARRY THIS MOMENTUM INTO THE FUTURE

Women’s

The NIKE Training Club retail concept brings together premium products and services, illustrating how NIKE can meet the needs of our consumers to drive growth in Women’s.



As we head into FY15, we have tremendous momentum. When I look within and across our five brands, six geographies and eight key categories, I see tremendous untapped potential. This has never been as clear to me as it is today; there is absolutely no shortage of growth opportunities for NIKE. Our product pipeline is full of incredible innovations. Our brands have never been stronger, and we’ve never had greater