rates was primarily due to a weaker U.S. dollar compared to most foreign currencies, including the Japanese yen, Mexican peso, Brazilian real, British pound,

South African rand and Australian dollar, which had a favorable impact on the Eurasia and Africa, Europe, Latin America, Pacific and Bottling Investments operating segments. Refer to the heading "Liquidity, Capital Resources and Financial Position — Foreign Exchange" below. 

In2011,operatingincomewasfavorablyimpactedbyfluctuationsinforeigncurrencyexchangeratesby2percentforEurope,4percentforLatinAmerica,1percentfor North America, 7 percent for Pacific, 7 percent for Bottling Investments and 1 percent for Corporate. Operating income was unfavorably impacted by fluctuations in foreign currency exchange rates by 1 percent for Eurasia and Africa. 

In2011,ourconsolidatedoperatingmarginwasfavorablyimpactedbygeographicmix.Thefavorablegeographicmixwasprimarilyduetomanyofouremerging markets recovering from the global recession at a quicker pace than our developed markets. Although this shift in geographic mix has a negative impact on net operating revenues, it generally has a favorable impact on our gross profit margin and operating margin due to the correlated impact it has on our product mix. The product mix in the majority of our emerging and developing markets is more heavily skewed toward products in our sparkling beverage portfolio, which generally yield a higher gross profit margin compared to our still beverages and finished products. 

In2011,operatingincomeandoperatingmarginforEuropewereunfavorablyimpactedbyachangeinourconcentratepricingstrategyinGermanywithourconsolidated bottler. 

In2011,operatingincomeandoperatingmarginforLatinAmericawerefavorablyimpactedbyvolumegrowthacrossallofthegroup'sbusinessunitsandpricing increases in key markets, partially offset by continued investments in the business. 

In2011,theoperatingmarginforNorthAmericawasunfavorablyimpactedbythefullyearimpactoftheCompany'sacquisitionofCCE'sformerNorthAmerica business. Generally, bottling and finished product operations have higher net operating revenues but lower operating margins when compared to concentrate and syrup operations. The impact of this transaction was also reflected in the Company's operating margin. Refer to the heading "Structural Changes, Acquired Brands and New License Agreements" above. 

In2011,operatingincomeandoperatingmarginforNorthAmericawereunfavorablyimpactedbyhighercommoditycostsinthesegment'sfinishedproduct businesses. 

In2011,operatingincomewasreducedby$19millionforNorthAmericaduetotheamortizationoffavorablesupplycontractsacquiredinconnectionwithour acquisition of CCE's former North America business. 

In2011,operatingincomeandoperatingmarginforPacificandNorthAmericawereunfavorablyimpactedasaresultoftheearthquakeandtsunamithatdevastated northern and eastern Japan on March 11, 2011. Operating income was reduced by $82 million and $2 million for Pacific and North America, respectively. The charges were primarily related to the Company's charitable donations in support of relief and rebuilding efforts in Japan as well as funds we provided to certain bottling partners in the affected