Buddsoddwyd mewn ymgyrch gyfathrebu helaeth i hyrwyddo’r taliad drwy gydol mis Mai a Mehefin. Rhannwyd gwybodaeth drwy gyfryngau cymdeithasol gan gynnwys Twitter, Instagram a Facebook. Fe wnaethom hefyd gynnal ymgyrch ar hafan Wales Online ar sawl dyddiad. Roedd perfformiad cyffredinol yr ymgyrch ar-lein yn gryf – cynhyrchodd yr hysbysebion dros 1.5 miliwn o argraffiadau a chyrraedd dros 78,000 o bobl unigol.
We invested in an extensive communications campaign to promote the payment throughout May and June. Information was shared via social media outlets including Twitter, Instagram and Facebook. We also ran a takeover of the Wales Online homepage on multiple dates. The overall performance of the online campaign was strong; the ads generated over 1.5million impressions and reached more than 78,000 individual people.