Nod gweithgareddau Croeso Cymru yw sicrhau bod proffil Cymru’n parhau i fod yn amlwg drwy gydol y flwyddyn. Yn ystod y 12 mis diwethaf, byddwch wedi gweld ffocws cryf – fel y nodir yn ystrategaeth Croeso i Gymruynghyd â’i phwyslais ar fynd i’r afael â’r tair prif her (sef natur dymhorol, gwariant a dosbarthiad) – ar hyrwyddo ymweliadau y tu allan i’r cyfnodau gwyliau prysuraf. Er enghraifft, denodd Ymgyrch y Gaeaf sylw cadarnhaol gan y diwydiant a’r cyfryngau am roi sylw ibrofiad gaeafol ac am ei dull o amlygu croeso a chynhwysiant Cymru.
Visit Wales activity aims to keep Wales visible all year round. In the last 12 months you will have seen a strong focus, as outlined in theWelcome to Wales strategyand its concentration on addressing the “3 “Ss” (i.e., Seasonality, Spend, Spread) on also promoting visits outside the peak holiday periods .E.g. The Winter campaign drew positive attention from both industry and media for showcasinga winter experience and its approach to highlighting Wales’ welcome and inclusivity.