"Mae meithrin gwell dealltwriaeth o sut mae’n marchnadoedd targed yn gweithredu a sut i fynd i mewn iddyn nhw’n effeithiol wedi chwarae rhan fawr yn ein twf allforio. Rydyn ni wedi cymryd rhan mewn teithiau masnach rhithwir sy’n cael eu hariannu gan Lywodraeth Cymru, a hynny yn Qatar, yr Emiradau Arabaidd Unedig a Maleisia, ac mae hynny wedi’n helpu i benderfynu sut orau i gael troedle yn y tiriogaethau hynny.
“Having a better understanding of how our target markets operate and how to effectively enter them has played a large role in our export growth. We have attended virtual trade trips funded by the Welsh Government in Qatar, the UAE and Malaysia, which have helped us determine the best routes of entry into these territories.