Y gynulleidfa darged ar y dechrau fydd busnesau cenedlaethol a rhyngwladol sydd â chanolfan yn Llundain a’r ardal gyfagos a’r Canolbarth, ac sy’n bwriadu ehangu.  Yna bydd yr ymgyrch yn ehangu i gyrraedd marchnad fyd-eang trwy rwydwaith o swyddfeydd tramor Llywodraeth Cymru, gan ddosbarthu gwybodaeth ledled y byd.
The target audience initially are national and international businesses based in and around London and the Midlands that are looking to expand. It will then reach out to a global audience through the Welsh Government’s network of overseas offices and the distribution of marketing literature around the world.