Y bwriad oedd hysbysu newyddiadurwyr ac ymwelwyr preifat fel ei gilydd am atyniadau ychwanegol Cymru yn ystod taith i’r DU, a chyflwyno Cymru fel dewis i’r rheini oedd am dreulio amser y tu allan i Lundain dros yr haf. Ar ben hyn, drwy gysylltu ymgyrchoedd â themâu Olympaidd, hyrwyddwyd cyfleusterau chwaraeon a hamdden unigryw Cymru a’i henw da fel cyrchfan o safon fyd-eang. Ar ôl casglu delweddau a deunydd ffilm gwerthfawr o lawer o’r digwyddiadau Olympaidd a gynhaliwyd yng Nghymru, gan gynnwys Taith y Fflam, paratoadau ar gyfer y gemau pêl-droed Olympaidd a’r gwersylloedd hyfforddi, adlewyrchwyd themâu Olympaidd yn ymgyrchoedd marchnata traddodiadol, digidol ac ar-lein Croeso Cymru.
The intention was that both journalists and private visitors, alike, were made aware of the additional attractions of a visit to Wales, whilst in the UK and to position Wales as an alternative choice for those wishing to spend some time outside London this summer. Further, by linking campaigns to Olympic themes, Wales’s unique sports and leisure credentials were further enhanced and its reputation as a world-class destination strengthened. Having gathered valuable images and footage from many of the Olympic-related events taking place in Wales, including Torch Relay, preparations for the Olympic football fixtures and the Training Camps, Olympic themes were reflected in VW’s traditional, digital and on-line marketing campaigns.