Fodd bynnag, mae heriau uniongyrchol hefyd y mae'n rhaid inni eu goresgyn.  Mewn ymateb i'm her, mae Trafnidiaeth Cymru, Cydffederasiwn Cludiant Teithwyr, Cymdeithas Bysiau Cymru ac awdurdodau lleol wedi bod yn gweithio ar y cyd ar ymgyrch sy'n wynebu cwsmeriaid i annog defnydd bysiau yng Nghymru. Rwy'n falch o gadarnhau bod Yn Ôl ar y Bws bellach wedi lansio, a bydd yn ymddangos ar draws sianeli cymdeithasol, digidol a thu allan i'r cartref ledled Cymru yn yr wythnosau a'r misoedd i ddod. Mae'r ymgyrch hefyd yn ymgorffori pecyn cymorth a ddatblygwyd yn benodol fel y gall rhanddeiliaid, gan gynnwys Aelodau'r Senedd, gefnogi ac ehangu ei negeseuon allweddol. Gwn fod diddordeb yn hyn ar draws y siambr ac rwy'n annog pob Aelod i gefnogi'r ymgyrch bwysig hon yn eu hetholaethau a'u rhanbarthau eu hunain.
However, there are also immediate challenges that we must overcome.  In response to my challenge, Transport for Wales, the Confederation of Passenger Transport, Coach and Bus Association Cymru and local authorities have been working jointly on a customer facing campaign to encourage bus use in Wales. I’m pleased to confirm that Back to Bus has now launched, and will feature across social, digital, and out-of-home channels throughout Wales in the weeks and months ahead. The campaign also incorporates a toolkit specifically developed so that stakeholders, including Senedd Members, can support and amplify its key messages. I know that there was interest in this across the chamber and I encourage all Members to get behind this important campaign in their own constituencies and regions.