Gwnaethpwyd ymrwymiad cynnar i sicrhau bod Cymru’n chwarae rhan lawn yn y rhaglen fusnes Olympaidd a ddatblygwyd gan bartneriaid, Masnach a Buddsoddi y DU (UKTI). Gan sefydlu Lancaster House, lleoliad uchel ei broffil yng Nghanol Llundain fel ‘Llysgenhadaeth Busnes Prydain, lluniodd UKTI amserlen lawn o ddigwyddiadau ymgysylltu busnes i sicrhau bod buddiannau busnes y DU yn gallu cwrdd â chwmnïau byd eang oedd yn ymweld â Llundain, efallai am y tro cyntaf o ganlyniad uniongyrchol i’r Gemau. O ganlyniad, cafodd Llywodraeth Cymru a busnesau Cymru eu cynrychioli yn y Gynhadledd Buddsoddi Byd Eang, a gynhaliwyd yn Lancaster House ar drothwy’r Gemau, ac yn y gyfres lawn o Uwchgynadleddau Sector Byd Eang. Cydlynwyd y gynrychiolaeth drwy banelau sector Llywodraeth Cymru, a llwyddodd hyd yn oed mwy o fusnesau i gymryd rhan drwy ddosbarthu fideo ar-lein a chynlluniau am ddigwyddiadau sector Cymreig dilynol, gyda rhywfaint o’r deunydd gorau o’r uwchgynadleddau.
An early commitment was made to ensure that Wales was engaged fully in the Olympic-related business programme developed by partners, UK Trade and Invest. Establishing the high profile central London location, Lancaster House, as the “British Business Embassy”, UKTI put on a full timetable of business engagement events in order to ensure that UK business interests had access to visiting global companies in London, perhaps for the first time as a direct consequence of the Games. As a result, Welsh Government and Welsh business were represented at the keynote Global Investment Conference, hosted at Lancaster House on the eve of the Games, and at the full series of Global Sector Summits, attendance at which was coordinated through Welsh Government’s sector panels and participation in which was extended to an even wider business audience through video distribution on line and plans for subsequent Welsh sector events, featuring some of the best of the summit material.