Nod canolog Amser i Newid Cymru yw herio a newid agweddau ac ymddygiadau negyddol tuag at salwch meddwl. Mae’r rhaglen yn canolbwyntio ar bedwar maes allweddol: partneriaethau, cyflogwyr a’r gweithlu, iechyd a gofal cymdeithasol, a marchnata cymdeithasol.  Mae’r ymgyrch yn cael ei chyflwyno gan bartneriaeth rhwng dwy elusen flaenllaw yng Nghymru, sef Mind Cymru ac Adferiad Recovery.
Time to Change Wales’ central aim is to challenge and change negative attitudes and behaviours towards mental ill health. The programme concentrates on four key areas: partnerships; employers and the workplace; health and social care; and social marketing. The campaign is delivered by a partnership of two leading Welsh charities; Mind Cymru and Adferiad Recovery.