Mae’r ymgyrch yn canolbwyntio ar bobl Cymru, mae’n wahoddiad gan wlad gynnes, groesawgar.  Mae gan yr ymgyrch deimlad real, llafar sy’n dangos bod croeso i bawb – mae lle ichi yma, o bedwar ban byd.Mae cyfres o ffilmiau  wedi eu rhyddhausy'n dangos pobl Cymru yn gwahodd y byd i Gymru, gan dangos y bobl, y diwylliant, y gymuned a’r tirwedd – portread o wlad fodern, flaengar ac amrywiol sy’n croesawu’r byd.
The campaign is focused on the people of Wales, it’s an invitation from a warm, welcoming country. The campaign has a real, natural, colloquial feel conveying that everyone’s welcome – wherever you’re from there’s a place for you here.A series of films have been releasedwhich shows the people of Wales inviting the world to Wales, showing the people, culture, community and landscape – a portrait of a modern, progressive and diverse country that’s welcoming the world in.