Roedd y Gwir Flas yn ateb gofyn diwydiant bwyd a diod Cymru ar y pryd, pan nad ansawdd arbennig fyddai'n dod i feddwl pobl wrth sôn am fwyd a diod Cymru. Mae mwy na 10 mlynedd wedi mynd heibio ers cyflwyno'r Gwir Flas; mae'r diwydiant wedi datblygu a thyfu'n sylweddol ers hynny ac mae'n bryd ailedrych ar y Gwir Flas i weld a yw'n dal i ateb gofynion y defnyddiwr a'r diwydiant bwyd. Wrth frandio, mae'n hynod bwysig dangos bod y bwyd a'r ddiod yn dod o Gymru a dylai hynny fod yn glir ym meddwl y defnyddiwr. Er y bu rhai agweddau positif iawn i'r Gwir Flas dros y blynyddoedd, nid yw'n gwneud digon yn hyn o beth ac ni wnaiff ddiwallu anghenion y diwydiant yn y dyfodol.
True Taste met the needs of the Welsh food and drink industry at that time when the public perception was not one of particular quality. It is now more than 10 years since the introduction of True Taste; the industry has developed and grown considerably and it is right that True Taste should be reviewed to determine whether it continues to meet the needs of the food industry and consumers now and in the future. The provenance of Welsh food and drink is of paramount importance in branding and this should be clearly understood by the consumer. It is apparent that although True Taste has had a number of positive aspects over the years, it is not doing enough in this respect and is not going to meet the industry needs going forward.