Dyfarnwyd arian i Celtic English a Thwristiaeth Gogledd Cymru o Gronfa Arloesi Cynnyrch Twristiaeth Croeso Cymru i dargedu'r farchnad yn Japan drwy fanteisio ar y berthynas â JATA a thrwy dargedu cystadlaethau allweddol ym maes  chwaraeon  - Cwpan Rygbi'r Byd 2019 a Gemau Olympaidd 2020 - i godi proffil Cymru yn Japan drwy gyfrwng chwaraeon, addysg, treftadaeth a diwylliant.
Celtic English and North Wales Tourism have been awarded funding through Visit Wales’ Tourism Product Innovation Fund to target the Japanese market by building on the existing JATA relationship and targeting key sporting events – Rugby World Cup 2019 and 2020 Olympics – to raise the profile of Wales in Japan through sports, education, heritage and culture.