Bwriad gwaith Croeso Cymru yn ystod y Gemau Olympaidd a chyn hynny oedd sicrhau bod diwydiant twristiaeth Cymru yn elwa gymaint â phosibl yn sgil Llundain 2012, ac y byddai’r Gemau yn cyflwyno cynulleidfaoedd teithio newydd a dylanwadol i Gymru. Gan weithio’n agos gyda’r partner strategol Visit Britain, cymerodd Croeso Cymru ran yn ymgyrch Visit Britain “Great Britain – You’re Invited”, gan sicrhau bod delweddau o Gymru’n cael eu cynnwys yn neunydd yr ymgyrch, bod Cymru’n cael ei chynrychioli’n glir yn y ganolfan cyfryngau heb achrediad yng nghanol Llundain a bod cyfle i newyddiadurwyr o wledydd eraill ymweld â Chymru yn ystod eu taith i’r DU. Wrth hyrwyddo Cymru, pwysleisiwyd dwy elfen newydd yn arbennig – Llwybr Arfordir Cymru, a gyflwynwyd i newyddiadurwyr yn Llundain yn ystod y Gemau, a’r paratoadau i ddathlu canmlwyddiant geni Dylan Thomas yn 2014.
The work of Visit Wales during the Olympic and pre-Olympic period was intended to ensure that the Welsh tourism industry benefited, as much as possible, from London 2012 and that, through the Games, Wales would be introduced to new and influential travel audiences. Working closely with strategic partner, Visit Britain, VW participated fully in the VB-led “Great Britain – You’re Invited” campaign, ensuring that images of Wales was included in the campaign material, that Wales had a clear presence at the central London non-accredited media centre and that visiting journalists were offered the opportunity to enhance their stay in the UK with a visit to Wales. Promotion of Wales was deliberately shaped to emphasise two key additions, this year, to the attractions portfolio - the new Wales Coast Path, that was specifically launched to London-based journalists at the London media centre during Games time, and the developing preparations to celebrate the centenary of Dylan Thomas’ birth in 2014.