“Er bod y gwobrau hyn yn bwysig, rydym hefyd wedi gweld tystiolaeth bod brand newydd Cymru a’r ymgyrchoedd cysylltiedig eisoes yn gwneud gwahaniaeth i’r economi.  Er enghraifft, daeth £370 miliwn yn ychwanegol i economi Cymru o ganlyniad i ymgyrch Croeso Cymru 2016  – sef cynnydd o 18% o gymharu â 2015.”
“Although these awards are important, we’ve also seen evidence that the new Wales brand approach and associated campaigns are already making a difference to the economy.  For example, Visit Wales’ 2016 campaign generated an additional £370 million for the Welsh economy – which is an 18% increase on 2015.”