Yn 2015, lansiwyd ei strategaeth uchelgeisiol 'Better Holidays, Better World'. Mae'r strategaeth yn canolbwyntio ar leihau effaith gwyliau ar yr amgylchedd, ar greu newid er lles pobl a chymunedau ac ar arloesi gyda thwristiaeth gynaliadwy.
In 2015 TUI  launched their ambitious ‘Better Holidays, Better World’ strategy.  The strategy focuses on reducing the environmental impact of holidays, creating positive change for people and communities and pioneering sustainable tourism.