Bydd yr ymgyrch yn targedu myfyrwyr meddygaeth sydd heb ddewis arbenigedd eto yn ogystal â hyfforddeion sy'n dod at ddiwedd eu hyfforddiant, i'w hannog i aros i fyw a gweithio yng Nghymru.  Bydd hefyd o ddiddordeb i feddygon teulu sydd wedi cymhwyso'n ddiweddar, y rhai sydd yng nghyfnodau cynnar eu gyrfaoedd, ynghyd â meddygon teulu profiadol sy'n dymuno cael patrwm gwaith gwahanol neu ddychwelyd i Gymru.
The campaign will be aimed at medical students yet to choose a specialty as well as trainees coming to the end of their training, to encourage them to stay to live and work in Wales.  It will also appeal to recently qualified GPs, those in the early stages of their career and experienced GPs who may wish to work differently, or return to the workforce in Wales.