Mae gwaith ymchwil wedi dangos bod y Flwyddyn Antur – y cyntaf o flynyddoedd themâu Cymru – wedi bod yn llwyddiant mawr i’r diwydiant.  Bu i weithgarwch marchnata Croeso Cymru ar gyfer 2016 greu £370 miliwn yn ychwanegol i economi Cymru – sy’n gynnydd o 18% o gymharu â 2015.  Dengys hyn bod ymwelwyr yn bendant wedi’u dylanwadu gan farchnata Croeso Cymru cyn dod i Gymru.
Research has shown that the Year of Adventure – the first of Wales’ themed years - was a big success for the industry. Visit Wales marketing activity for 2016 generated an additional £370m for the Welsh economy - which is an 18% increase on 2015. This shows visitors were definitely influenced by Visit Wales marketing before taking a trip to Wales.