NBC Teletext
NBC Teletext was a teletext service provided by the NBC, based on the NABTS standard.

Initial trials started in Los Angeles in 1981. Transmissions started as a regular service on May 16, 1983 after FCC approval, in parallel with CBS similar ExtraVision service.

Initially, the NBC Teletext was composed of a 50-page magazine, with the index page listing the following topics: Newsfront, Weather, Sports, Money, People, Your Body, Living, Your Stars, On the Soaps, Fun & Games, Kid's Korner, Partners, Credits. Graphics were reasonably detailed, allowing a detailed rendition of weather maps or movie posters.

Since teletext provides real-time updates, it was expected that the service would attract advertisers like airlines, stores or businesses interested in constantly updating their rates and schedules. As there were no available standalone consumer decoders on the market, it was hoped that by launching the system manufacturers would soon built teletext capability into all television sets.

Demonstrations of the system were performed at the 1983 National Association of Broadcasters convention in Las Vegas, the Organization of Iberian-American Broadcasters (OTI) in Mexico City, and the International Television Symposium and Technical Exhibition in Montreux. Special content was developed for these demonstrations.

By 1984 NBC expected the teletext service to be profitable by 1987, and reach a take-up of 10 percent of American homes by 1990.

These expectations were not met, and the system would close down on January 1985.

References 

Teletext
National Broadcasting Company
1981 establishments in California
1983 establishments in the United States
1985 disestablishments in the United States
Products introduced in 1983
Products and services discontinued in 1985