World Backup Day
World Backup Day is a commemorative date celebrated annually by the backup industry and tech industry all over the world. It highlights the importance of protecting data and keeping systems and computers secure.

World Backup Day started with a post on Reddit where a user wrote about losing their hard drive and wishing someone had reminded them about how important it is to backup data. The campaign started by Ismail Jadun in 2011 and every year news outlets write articles about the importance of backing up data on World Backup Day.

Observance 
Every year on March 31, companies tweet and have podcasts about the importance of backing up data to prevent data loss. On the website WorldBackupDay.com people can make a pledge in ten languages on various social media channels about the importance of backing up their data. The World Backup Day is recognized as National Calendar Day on many national holiday websites.

Objectives
World Backup Day's main goal is to raise awareness about the importance of data backup and encourage individuals and organizations to take action to protect their valuable data. All the goals combined you can list as follow:

Raise awareness about the importance of data backup: The primary objective of World Backup Day is to educate individuals and organizations about the importance of backing up their data. This awareness campaign seeks to prevent data loss and ensure that people have access to their valuable information when they need it.

Promote the adoption of backup solutions: World Backup Day encourages individuals and organizations to adopt backup solutions that suit their specific needs. Whether it's cloud storage, external hard drives, or tape backups, World Backup Day promotes the use of reliable backup solutions that ensure data is safe and easily recoverable.

Emphasize the importance of testing backups: Backing up data is only half the battle. World Backup Day also emphasizes the importance of regularly testing backups to ensure that data is recoverable in the event of a disaster. Regular testing helps to identify any issues with the backup process and ensures that data is easily recoverable when needed.

Foster a culture of data protection: World Backup Day aims to foster a culture of data protection where individuals and organizations prioritize backing up their data regularly. This culture encourages people to take proactive steps to safeguard their data and ensures that data loss doesn't become a major issue.

Overall, the main objective of World Backup Day is to create awareness and encourage people to take action to protect their data. By adopting reliable backup solutions and regularly testing backups, individuals and organizations can ensure that their data is always accessible and protected from potential disasters.

Why World Backup Day matters  
Forbes: World Backup Day matters because it encourages people to protect their important data and avoid the potentially devastating consequences of data loss.

TechRepublic: World Backup Day matters because data loss is a common problem that can result from hardware failure, cyberattacks, natural disasters, and other unexpected events. Having backups can help minimize the impact.

TechRadar: World Backup Day matters because data is increasingly valuable in today's digital age, and losing it can be costly and disruptive. Backups provide a safety net in case of unexpected data loss.

The Verge "World Backup Day matters because it serves as a reminder to safeguard your most important files, and to take proactive steps to ensure that your data is backed up and secure."

Wired:World Backup Day matters because it encourages individuals and businesses to take data protection seriously and to implement best practices for data backup and security.

References

External links
 Official site

Backup
Awareness days
Unofficial observances