7flix
7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016.

7flix targets a variety of viewers and offers drama, comedy, reality, docusoap, and movies.

History

On 18 December 2015, a test pattern began broadcasting on channel 76, reading "New Channel Coming Soon". Seven acknowledged the broadcas,t and director of programming , Angus Ross, formally announced on 1 February 2016 that Seven was launching a new channel, and more details would be released soon. During the ad-break of miniseries Molly on 7 February 2016, Seven announced that channel 76 would be named 7flix, and would be launched on 28 February 2016. The "New Channel" test pattern then was replaced with a continuous promo loop for 7flix.

7flix began broadcasting at 6am on 28 February 2016 in MPEG-4, as seen in a YouTube video showing the promo loop ending and a re-run of Once Upon A Time starting afterwards. The channel airs movies in its prime time slots with television series and other entertainment at other times. 7flix was added to Seven's live-streaming service, PLUS7 Live, upon its launch.

On 13 April 2016, it was announced the channel would amend its schedule, shifting its focus from movies to more American dramas. This change began in the weeks prior, when Grey's Anatomy premiered at 8:30pm, which was initially designated as a "movie-exclusive" time slot. The change also saw the addition of repeats of Criminal Minds to Thursday nights.

On 3 June 2016, 7flix became available on more TVs as the channel switched to MPEG-2.

On 3 August 2017, 18 months after launching in metropolitan areas, Prime7 announced that it would carry 7flix to regional stations in northern and southern New South Wales, regional Victoria and Mildura. The channel launched at 6:00 am on 3 September on digital channel 66, in an MPEG-4 format.

In December 2019, the Seven Network announced that 7flix would rebrand in 2020 to target a young female audience. In July 2020, the Seven Network unveiled its new rebranding of 7flix, with a new purple ribbon-like design and text and on air graphics to coincide with the revamp of its multichannel stations.

Programming

The launch titles for 7flix included new episodes of US series Once Upon A Time, The Muppets, The Mindy Project, Cougar Town, and The Amazing Race, which had previously debuted on the Seven Network. Premiere series such as Black-ish, Grandfathered, Galavant and Agent Carter debuted at a later date. Throughout 2016, new episodes of Agents of S.H.I.E.L.D., Grey's Anatomy, How to Get Away with Murder, Quantico and Scandal aired exclusively on the channel. Also featured on the channel were marathons of The Big Bang Theory, but this series now is on 10 Peach.

7flix initially aired a variety of children's series from Disney including Austin & Ally, Dog with a Blog, I Didn't Do It, Jessie, Kirby Buckets, Lab Rats and Mighty Med. The daytime schedule for the channel consists of classic sitcoms such as Benson, Bewitched, Good Times, I Dream of Jeannie and Who's The Boss? 7flix also airs encores of local programmes from the Seven Network, including House Rules and First Dates.

In 2017, US drama The Astronaut Wives Club debuted, along with the premieres of comedy series Marry Me, Bad Teacher, Dr. Ken and The Real O'Neals. Australian comedy short form series Bent 101 also made its debut on the channel.

How I Met Your Mother was added to 7flix in 2018, returning to the Seven Network as part of a deal with Fox.

7flix aired content from the defunct 7food network channel until 1 December 2020.

The network also has ongoing content new and classic film and television brands from 20th Century Studios, Walt Disney Pictures, Marvel Studios, Lucasfilm, Sony Pictures and Universal Pictures.

Current programming

Children

 Flushed (2020–present)
 Match It (2017–present)
 ZooMoo (2016–present)

Comedy
 Modern Family

Drama

 The Boys
 Brothers & Sisters
 Dirty Sexy Money
 Eli Stone
 Law & Order
 Law & Order: Special Victims Unit
 Law & Order: Criminal Intent

News and documentaries

 What Really Happens in Bali
 What Really Happens in Thailand
 The Zoo

Reality

 The Amazing Race
 Australian Spartan
 Back with the Ex
 Bride & Prejudice
 House Rules
 The Mentor
 My Kitchen Rules
 Whodunnit?
 Yummy Mummies
 Zumbo's Just Desserts

Religious
 Life Today with James Robison

Former programming

Adult animation

 American Dad! (moved to Disney+)
 Family Guy 
 Futurama (moved to Disney+)
 Lazor Wulf
 The Simpsons (moved to Disney+)

Children

 The 7D (2016–18)
 A.N.T. Farm (2016–17)
 Austin & Ally (2016–18)
 Beat Bugs (2016–23)
 Best Friends Whenever (2017–19)
 Crash & Bernstein (2016–18)
 The Deep (2018–20)
 Dog with a Blog (2016–19)
 Drop Dead Weird (2017–18, 2022)
 The Evermoor Chronicles (2017–19)
 Fish Hooks (2016–17)
 Gamer's Guide to Pretty Much Everything (2016–19)
 Get Arty (2018–19, 2022–23)
 Girl Meets World (2017–19)
 Good Luck Charlie (2016–17)
 Gravity Falls (2016–19)
 Hairy Legs (2018)
 History Hunters (2017–18)
 I Didn't Do It (2016–19)
 In Your Dreams (2017–19)
 It's Academic (2017–23)
 Jessie (2016–19)
 K.C. Undercover (2016–18)
 Kickin' It (2016–18)
 Kirby Buckets (2016–19)
 Kitty is Not a Cat (2018–20, 2023)
 Lab Rats (2016–19)
 Liv and Maddie (2017–19)
 Mighty Med (2016–18)
 Motown Magic (2022)
 News of the Wild (2019–23)
 Oh Yuck! (2017)
 Paddle Pop: Atlantos (2016)
 Pair of Kings (2016–17)
 Penn Zero: Part-Time Hero (2017–19)
 Phineas and Ferb (2016–17)
 Pickle and Peanut (2017–19)
 Randy Cunningham: 9th Grade Ninja (2016–18)
 Sally Bollywood: Super Detective (2020)
 Saturday Disney (2016)
 Shake it Up (2016)
 Spit it Out (2017–21)
 Star vs. the Forces of Evil (2017–19)
 Star Wars Rebels (2017–18; moved to 9Go!) 
 Tashi (2018–19)
 Wander Over Yonder (2017–19)
 The Wild Adventures of Blinky Bill (2022)
 Win, Lose or Draw (2017)
 The Woodlies (2017)
 Zeke and Luther (2016)

Preschool

 Art Attack (2016–18)
 Doc McStuffins (2016–19)
 Henry Hugglemonster (2016–19)
 Jake and the Never Land Pirates (2016–19)
 The Lion Guard (2016–19; moved to 9Go!) 
 Mickey Mouse Clubhouse (2016–18)
 Miles from Tomorrowland (2016–18)
 Sheriff Callie's Wild West (2016–17)
 Sofia the First (2016–19; moved to 9Go!)

Comedy
 
 10 Things I Hate About You (TV series) 
 8 Simple Rules
 Agent Anna
 Bad Teacher
 Benson
 Bewitched (Now on 9Go!)
 The Big Bang Theory (2016–17; Now on 9Go! Later on 10 Peach)
 The Big C
 Black-ish 
 Cougar Town
 The Crazy Ones 
 Desperate Housewives 
 Diff'rent Strokes
 Dr. Ken 
 Enlisted
 Family Tools (2016–17)
 Galavant (2016)
 The Goldbergs
 Good Times
 Grandfathered
 Happy Endings (2016)
 How I Met Your Mother 
 I Dream of Jeannie (Now on 9Go!)
 Just Shoot Me!
 Malibu Country (2016–17)
 Manhattan Love Story
 Married... with Children
 Marry Me
 "M.A.S.H" (now on 9Go!)
 Men at Work
 The Mindy Project (2016–17) (Now on 9Go!)
 Mixology
 Monty Python's Flying Circus 
 The Muppets
 Orange Is the New Black 
 Scrubs
 Seinfeld (Now on 10 Peach)
 The Nanny (Now on 9Go!)
 The Neighbors
 The Real O'Neals
 Trophy Wife
 Who's The Boss?

Drama

 800 Words
 Agent Carter (2016)
 Agents of S.H.I.E.L.D.
 American Crime
 The Astronaut Wives Club
 Battle Creek
 Betrayal
 Blindspot
 Body of Proof (2016–17)
 Castle
 The Carrie Diaries
 Code Black
 Covert Affairs (2016)
 Criminal Minds: Beyond Borders
 Criminal Minds: Suspect Behavior
 Defiance
 The Good Doctor (Now on Channel 7)
 Grimm
 Hoges: The Paul Hogan Story
 Intelligence
 Lie to Me
 Liar
 Mistresses
 Molly (2016)
 Motive (2016)
 Odyssey
 Once Upon A Time
 Once Upon a Time in Wonderland
 Private Practice (2016)
 Quantico (2016–17)
 Red Band Society
 Red Widow (2016–17)
 Resurrection
 Revenge
 Ramsay's Hotel Hell
 Ramsay's Kitchen Nightmares
 Royal Pains
 Scandal
 The Secret Daughter
 State of Affairs
 The Tomorrow People
 Wanted (2017)
 The Unit
 Zero Hour (2016)
 The Blacklist
 Bones 
 Criminal Minds
 Grey's Anatomy
 The Guardian
 How to Get Away with Murder
 Nikita
 Nip/Tuck
 Smallville
 The Mentalist

News and documentaries
 Australia: The Story of Us
 Border Security: Australia's Front Line
 Dynamo: Magician Impossible
 The Force: Behind the Line (2017)
 Highway Cops (2017)

Game shows
 Behave Yourself!
 Cannonball

Reality

 The Aussie Property Flippers (2017)
 The Amazing Race Australia
 Bringing Sexy Back
 Blow Up
 Celebrity Splash
 First Dates (Australia)
 First Dates (UK)
 Instant Hotel
 Hell's Kitchen Australia
 Kiss Bang Love
 Little Big Shots
 Restaurant Revolution (2016)
 Seven Year Switch
 Ramsay's Costa Del Nightmares (2016)

Cooking

Barefoot Contessa
Beach Bites with Katie Lee
Brunch at Bobby's
Cake Wars
Chopped
Cupcake Wars
Cutthroat Kitchen
Diners, Drive-Ins and Dives
Food Network Star
Giada at Home
The Great Food Truck Race
Guy's Big Bite
Guy's Grocery Games
Holiday Baking Championship
Iron Chef America
Kids Baking Championship
The Kitchen
Mystery Diners
The Pioneer Woman
Restaurant: Impossible
Spring Baking Championship
Throwdown! with Bobby Flay

Lifestyle
 Anh Does...

Soap opera
 Home and Away

Availability
7flix is controlled from Broadcast Centre Melbourne and then transmitted via MediaHub in Sydney.

7flix is available in MPEG-2 standard definition digital in metropolitan areas and regional Queensland through Seven Network's owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth, STQ Queensland and NEN northern New South Wales/Gold Coast, CBN southern New South Wales/ACT, AMV Victoria and PTV Mildura/Sunraysia.

7flix became available to Foxtel cable subscribers with iQ3, iQ2 and iQ1.5 set top boxes on Channel 187 from 24 March 2016.

Logo and identity history
At launch in February 2016, the logo used the generic logo of the Seven Network, with the red colour being replaced by pink, and the word "flix", written in italic lowercase letters, added next to it, but using its gradients.

On 24 July 2020, Seven Network unveiled its new 7flix logo, dropping the gradient pink logo and italic text in place of a solid purple logo and non-italic text as part of a major overhaul of its multichannel stations.

Slogans
2016–2020: We've Got the Fix
2020–present: Better Together

See also

List of digital television channels in Australia

References

External links

Seven Network
Movie channels in Australia
Digital terrestrial television in Australia
English-language television stations in Australia
Television channels and stations established in 2016
2016 establishments in Australia