Frieha Altaf
Frieha Altaf is a Pakistani actress, former model, host, film director, producer and human rights activist. She is the CEO of her own Catwalk Event Management and Sahil which she founded in 1989. She also worked in classic dramas Rozi and Kohar. Frieha also worked in many films Lahore Se Aagey, Wajood, Baaji and Parey Hut Love.

Early life 
She completed her education in US and returned to Pakistan in 1986. In Karachi, she worked as a painter and sculptor. During an exhibition, she was asked by a modeling agent to model for advertising and she agreed. Frieha's mother Yasmeen was a model in the 1960s. 

Frieha also went to Canada where she studied fashion design while also teaching there at Barbizon Institute and got a diploma in fashion design.

Career 
Frieha started modeling at age 18 before going to the USA and she also did theater and stage plays. Frieha was paired with supermodel Atiya Khan for a jewellery shoot. In 1986, during the match between Pakistan versus India cricket cup in Sharjah, Frieha was sent abroad for a modelling show for Maheen Khan which was a success for Frieha. She also hosted Lux Style Ki Duniya on PTV in 1989. In 1990 she made her debut as an actress in drama Rozi as Shahana which was a successful drama.

In 1991 she worked in Haseena Moin's drama Kohar as Neelam with Shakeel, Marina Khan and Fauzia Wahab.

In 2014 she introduced actress and model Areeba Habib to Pakistani fashion industry.

In 2022 Frieha launched her own podcast called FWhy Podcast in which she interviewed many actors and actresses such as Humayun Saeed, Imran Ashraf and Zara Noor Abbas.

Personal life 
She married thrice but her three marriages ended in divorce. She has two children from her third marriage and took custody of her children. Frieha's sister Neshmia Ahmed is a former model and the CEO of Grandeur Art Gallery. 

In 2018 Frieha revealed in an interview with Nida Yasir and Farah that she was abused by her cook at the age of six when her parents were on vacation in Japan. She told about it to her mother when she came back from Japan later they got the cook arrested. She said that it was traumatizing for her and it affected her and her mother but later she recovered.

Filmography

Television

Web series

Film

Music video

Host

Other appearance

Ambassadorship 
 Goodwill Ambassador for Sahil in 2018

Awards and recognition

References

External links 
 
 

1964 births
20th-century Pakistani actresses
Living people
Pakistani film actresses
21st-century Pakistani actresses
Pakistani stage actresses
Pakistani producers
Pakistani television actresses
Pakistani female models
Lux Style Award winners
Pakistani film directors