NSW Bookstall Company was a Sydney company which operated a chain of newsagencies throughout New South Wales. It was notable as a publisher of inexpensive paperback books which were written, illustrated, published and printed in Australia, and sold to commuters at bookstalls in railway stations and elsewhere in New South Wales.

History
The company was founded as the Sydney Bookstall Company by Henry Lloyd (ca.1847 – 24 September 1897) of "Linden Hall", Annandale, New South Wales around 1880 as a newsagent. Its first foray into publishing may have been racebooks (form guides or programmes) for the Hawkesbury Race Club around 1886.

A. C. Rowlandson (15 June 1865 – 15 June 1922) joined as a tram ticket seller in 1883 and built a strong interest in the business, which he bought from Henry Lloyd's widow. The greatest part of the company's business consisted of retailing local, interstate and overseas periodicals, postcards (Neville Cayley produced a series) and stationery from its eight city shops and fifty-odd railway stall outlets, but was important as one of Australia's most successful book publishers and retailers of locally produced paperback books.

Considerable effort was put into the artwork of the paperbacks, both on their brightly colored covers and the  illustrations within. Artists who contributed included J. Muir Auld, Percy Benison, L. H. Booth, Norman Carter, H. W. Cotton, John P. Davis, Ambrose Dyson, Will Dyson, Tom Ferry, A. J. Fischer (often "Fisher"), Harry Garlick, C. H. Hunt, Ben Jordan, Harry Julius, George W. Lambert, Fred Leist, Norman Lindsay, Lionel Lindsay Percy Lindsay, Ruby Lindsay, Vernon Lorimer, David Low,  Hugh Maclean, Frank P. Mahony, Claude Marquet, R. H. Moppett, Charles Nuttall, G. C. Pearce, James Postlethwaite, L. L. Roush, James F. Scott, Sydney Ure Smith, D. H. Souter, Percy Spence, Martin Stainforth, Alf Vincent and Harry J. Weston.

On Rowlandson's death, Reg. Wynn (ca.1866 – 17 December 1925) took over as managing director, and W. A. Crew was circulation manager. The company erected a large building at the corner of Market Street and Castlereagh Street.
Reg. Wynn was succeeded by Paul Dowling.

With the onset of World War II, imports of comic books was severely restricted, which opened the market, previously swamped by the U.S. and British houses, to anyone who could provide a quality product, and NSW Bookstall was ideally placed to publish and distribute such work. Tony Rafty, Will Donald, Tom Hubble, Noel Cook and Terry Powis were among the more successful artists, and the partnership of Brodie Mack and writer Peter Amos (real name Archie E. Martin) produced some excellent work for NSW Bookstall. By 1949, the opportunity provided by wartime shortages no longer applied, and Australia was once again flooded with excess overseas production.

Titles
This list of titles of the range of NSW Bookstall titles, which is commonly referred as The Bookstall Series, is representative but not exhaustive.
J. H. M. Abbott: Ensign Calder
Sally: The Tale of a Currency Lass
The Sign of the Serpent
Arthur H. Adams: Double-Bed Dialogues
The Knight of the Motor Launch
The New Chum & four other stories
Malcolm Afford: Owl of Darkness
F. Agar: Eros! Eros Wins! 
Bob Allen: The Mare with the Silver Hoof
Gerald R. Baldwin: In Racing Silk
Lydia's Lovers
Vera Barker: Equality Road
When Satan Laughs
J. A. Barry: The Luck of the Native Born
South Seas Shipmates
Steve Brown's Bunyip
A. Bathgate: Sodger Sandy's Bairn
Louis Becke: The Adventures of Louis Bleke
Bully Hayes, Buccaneer
Randolph Bedford: Aladdin and the Boss Cockie
Billy Pagan, Mining Engineer
Silver Star
George W. Bell: The Little Giants of the East
Francis E. Birtles (illus. by author): Lonely Lands
H. K. Bloxham: The Double Abduction
On the Fringe of the Never Never
Lancelot Booth: The Devil's Nightcap
Tools of Satan
E. J. Brady: Tom Pagdin, Pirate
Hilda M. Bridges: The Squatters' Daughter
The Lady of the Cavern
Roy Bridges: The Barb of an Arrow
By His Excellency's Command
By Mountain Tracks
Cards of Fortune
The Fenceless Ranges
Haunts of Fear
On His Majesty's Service
Mr. Barrington
Mystery of the Cliff
The Stony Heights
John X. Cameron: The Spell of the Bush 
R. J. Cassidy: Chandler of Corralinga
Charles Chauvel: Uncivilised
E. F. Christie: The Calling Voice 
George Cockerill: The Convict Pugilist
Dale Collins: Stolen or Strayed
Arthur Crocker: The Dingo Pup
The Great Turos Mystery
South Sea Sinners
Paul Cupid: The Rival Physicians
George Darrell: The Belle of the Bush
Aiden de Bruno: The Carson Loan Mystery
Don Delaney: The Captain of the Gang
For Turon Gold
Gentleman Jack
A Rebel of the Bush
The White Champion
Will Donald: Heel Hitler
Con Drew: The Doings of Dave
Jinker
Rogues and Ruses
Edward Dyson: Benno and Some of the Push
Fact'ry 'Ands
The Grey Goose Comedy Co.
In the Roaring Fifties
Loves of Lancelot
The Missing Link
Spats' Factory
Tommy the Hawker and Snifter his Boy
A. R. Falk: Puppets of Chance
Red Star
J. D. Fitzgerald: Children of the Sunlight
Mabel Forrest: A Bachelor's Wife
The Poems of Adam Lindsay Gordon
Beatrice Grimshaw: The Coral Queen
White Savage Simon
Queen Vaiti
Kate Harriott: Invalid and Convalescent Cookery
W. G. Henderson: The Bathers
Bert James: The Loser Pays
The Mystery of the Boxing Contest
A. E. Jobson: The Adventures of Russell Howard
Cecil Ross Johnston: The Trader
Robert Kaleski: Australian Barkers and Biters
A. R. Kent: A Chinese Vengeance
Norman Lindsay: A Curate in Bohemia
Norman Lindsay's Book
Sumner Locke: Brownie Unlimited
The Dawsons' Uncle George
Mum Dawson — Boss
Skeeter Farm
H. R. McDuffie: Rooks and Crooks
Claude McKay and Harry Julius Theatrical Caricatures
John D. Fitzgerald: Greater Sydney and Greater Newcastle
Jack McLaren: Feathers of Heaven
Fringe of the Law
The Oil Seekers
Fagaloa's Daughter
Red Mountain
The Savagery of Margaret Nestor
The Skipper of The Roaring Meg
Spear-Eye
Sunlight, Adventure and Love
Talifa
A. Ian Macleod: Hack's Brat
A. E. Martin: The Romance of Nomenclature, (1943) containing 1,250 Place Names in South Australia, West Australia and the Northern Territory
Clarence W. Martin: Ubique
Harold Mercer: Amazon Island
Edward Meryon: At Hollands' Tank
One False Step
Yellow Silver
William Monckton: Three Years with Thunderbolt
Jack North: The Black Opal
Harry Dale's Grand National
A Son of the Bush
Ernest O'Ferrall: Bolger and the Boarders
Ernest Osborne: The Copra Trader
Creatures of Impulse
The Plantation Manager
Harrison Owen: The Mount Marunga Mystery
Vance Palmer: The Boss of Killara
The Shantykeeper's Daughter
Sydney Partrige: Rocky Section
Sydney Partrige and Cecil Raworth: The Mystery of Wall's Hill
S. W. Powell: The Closed Lagoon
A Golden Chance
The Great Jude Seal
Hermit Island
The Maker of Pearls
A Mantle of Authority
The Pearls of Cheong Tah
The Trader of Kameko
X-Mixture
Ambrose Pratt: Dan Kelly – Outlaw
The Golden Kangaroo
The Outlaws of Weddin Range
Three Years with Thunderbolt
Wolaroi's Cup
Clement Pratt: Caloola
"Rata" (Thomas Richard Roydhouse): The Coloured Conquest
Broda Reynolds: Dawn Asper
The Heart of the Bush
The Selector Girl
Charles Rodda: Cerise and Gold
The Fortunes of Geoffrey Mayne
Ivan Archer Rosenblum: Marjorie of Blue Lake
Stella Sothern
Steele Rudd: Back at Our Selection
The Book of Dan
Dad in Politics
The Dashwoods
Duncan McClure
For Life
Grandpa's Selection
Kayton's Selection
Memoirs of Corporal Keeley
On an Australian Farm
On Our Selection
Our New Selection
The Old Homestead
The Poor Parson
Sandy's Selection
From Selection to City
Stocking Our Selection
W. Sabelburg: The Key of the Mystery
John Sandes: Love and the Aeroplane
Charles E. Sayers: The Jumping Double
H. M. Somer: Base Brands
Edward S. Sorenson: Murty Brown
Mystery of Murrawang
The Rheas of Werriwang
The Squatter's Ward
Thomas E. Spencer: Bindawalla
Budgeree Ballads
The Haunted Shanty
How McDougall Topped the Score, and other Verses and Sketches;
The Spring Cleaning
The Surprising Adventures of Bridget McSweeney
That Droll Lady
Why Doherty Died
A. G. Stephens (ed.) Aboriginalities (from The Bulletin)
Bill's Idées
The Bulletin Book of Humorous Verses and Recitations
The Bulletin Reciter
Gum Blossoms: A Volume of Australian Verse 
Crystal Stirling: Soldiers Two
Ralph Stock: The Pyjama Man
The Recipe for Rubber
R. S. Tait: Scotty Mac, Shearer
Taylor: Campaign Cartoons
Harry Tighe: The Man of Sympathy
Robert Waldron: The Flying Doctor
Pearl Shell
J. M. Walsh: Goldie Law
Tap Tap Island 
Charles D. Websdale (J. Muir Auld ill.): Seafarers
Charles White: Ben Hall
Captain Moonlite
Gardiner, King of the Road
John Vane, Bushranger
The Kelly Gang
Martin Cash
Short-lived Bushrangers
Arthur Wright: The Boss o' Yedden
The Boy from Bullarah
The Breed Holds Good
A Close Call
A Colt from the Country
Fettered by Fate
Gambler's Gold
A Game of Chance
A Good Recovery
The Hate of a Hun
In the Last Stride
Keane of Kalgoorlie
A Rogue's Luck
A Rough Passage
The Outlaw's Daughter
Over the Odds
Rung In
A Sport from Hollowlog Flat
The Squatter's Secret
Under a Cloud
When Nuggets Glistened
Claude P. Wynn: Princess Naldi's Fetish
(none named): Australian Bungalow and Cottage Home Designs
(none named): Canberra Cookery Book
(none named): Guide to the City of Sydney and the Pleasure Resorts of New South Wales
(none named): The Harbour Guide
(none named): Panoramic Sydney
(none named): Sydney from the Air

Notes

References

Further reading 
 Carol Mills, The New South Wales Bookstall Company as a Publisher, Canberra: Mulini Press, 1991.
 Carol Mills,  An Australian "Dime Novel" Publisher, Clayton, Victoria: Bibliographical Society of Australia and New Zealand, 1992.
 Carol Mills, "The Bookstall novel: an Australian paperback revolution 1904–1946", in: Australian Cultural History, no. 11, 1992, pp. 87–99. In special issue: Books, Readers, Reading based on a conference at the University of New South Wales, June 1991.
 Martyn Lyons and John Arnold, eds., A History of the Book in Australia, 1891–1945, Brisbane: Queensland University Press, 2001.

External links
 The New South Wales Bookstall Company, Sensational Tales: Australian Popular Publishing 1850s–1990s (exhibition), University of Melbourne

Companies based in Sydney
Book publishing companies of Australia
Defunct publishing companies
Series of books
Australian literature