Diva (formerly Diva Universal) was an English-language pay television channel in Singapore. It launched on 3 May 1995 as Hallmark Entertainment Network, along with E!, and was first owned by Television Corporation of Singapore (TCS). In 2010, as part of an agreement with NBCUniversal International Networks, the channel was renamed Diva Universal in 2010 and then Diva in 2014. It closed at the end of in 2019 in anticipation of the launch of streaming service Hayu in the region.

History

Hallmark Entertainment Network (1995-2001) 
Hallmark Entertainment Network Asia was launched on 3 May 1995 as a Singaporean 24-hour English pay television channel, owned by Television Corporation of Singapore (TCS) under license from Hallmark Entertainment. The channel had its headquarters in Singapore, while the channel was broadcast in Southeast Asia.

Hallmark Entertainment Network Asia was launched at 12am SST with a opening ceremony by Tyra Banks. Hallmark Entertainment Channel was an Asian version of the international TV brand, Hallmark Entertainment Network, which in turn owned by Hallmark Entertainment. Hallmark Entertainment Network Asia's launch was celebrated on air in iconic locations; the Padang, Singapore and Changi Airport.

Hallmark Entertainment Network and E! Entertainment Television's production facilities were in Singapore. Among the popular reality shows aired on the channel were Kim Kardashian, Khloé Kardashian and Kourtney Kardashian's Keeping Up with the Kardashians.

Hallmark Channel (2001-2010) 

In 2001, Hallmark Entertainment Network was rebranded as Hallmark Channel, following the global rebrand.

Diva Universal (2010-2014) 
Hallmark Channel Asia was officially rebranded becomes Diva Universal on 19 September 2010 after its brand licensing agreement with Crown Media closure as part of NBCUniversal and NBCUniversal International Networks's efforts to refocus its network portfolio. Coinciding with the officially launched of its high-definition feed along with the SD channel officially opened broadcasting in high-definition on 1 February 2014.

Diva (2014-2019) 
On 16 June 2014, Diva Universal was officially simplified becomes Diva.

On 14 March 2018, Diva on Astro officially shift and switch to HD format and the HD version of Diva HD officially opening on 16 October 2019.

On 14 March 2018, The SD version of the channel on Astro switch to HD format.

Closure
As part of a restructuring at NBCUniversal International Networks and the launch of Hayu in Asia on 1 January 2020, E! and Diva ceased broadcast and transmission after its final programmes being About Time after the closing ceremony being held at Universal Studios Singapore with the station ident/logo of DIVA Be Yourself and the vocal national anthem was played with Singapore English/Singlish translated subtitles and laserdisc label by Kowloon Video Pte Ltd.

After the closure of Diva, it fades to black screen for two minutes until the closure message for providers that broadcast the channel. Indonesian provider broadcast this message "THIS CHANNEL HAS BEEN CEASED BROADCAST. PLEASE CONTACT YOUR SERVICE PROVIDER FOR DETAILS". All Diva shows were moved to CNBC Asia. NBCUniversal channels in Asia only remain DreamWorks, CNBC Asia and Golf Channel.

Former operating channels
 Diva Asia - Singapore/Kuala Lumpur/Jakarta feed available on SD format.
 Diva Asia HD - same as the Asian feed available in Singapore and Malaysia.

See also
 Diva Universal in various countries

References

External links
 

Television channels and stations established in 1995
Television channels and stations disestablished in 2019
Infotainment
English-language television stations
Television in Singapore
Broadcasting in Singapore
Mass media in Singapore
Mass media in Southeast Asia
1995 establishments in Singapore
2019 disestablishments in Singapore
Television stations in Singapore
Defunct television channels