Final Assignment

•  Challenge & Selection: Storytelling

I, at present, work for a company that provides Waste Management services. The main  goal of the company is to offer the best and most sustainable way of processing any  type of waste that a company might generate. To tackle this goal we create a Zero  Waste to Landfill Program where we stablish very concrete strategies on redesigning,  reusing and recycling inside a facility to generate savings, incomes and more efficient  process that will eventually become a positive impact on the environment. Even though  we´ve worked very hard on the program, we´ve face difficulties on selling it. Convincing  people that they need to invest on this program to see the benefits for themselves. So  that´s the challenge I´ll tackle in this assignment through Storytelling.

•  Application: Selling

Selling and Storytelling might be aswell cousins, or better than that, brothers. After  some experience on the area of selling and marketing I´ve come to the conclusion that  you need to have a great story to sell  a great service. As I´ve mentioned before, we are  trying to sell a Zero Waste to Landfill Program, which we believe is a great service, but  up to now, we lack a great story to sell. What I would do with what I´ve learned with  the Design Thinking for Innovation course is to create that powerful story. That would  go as followed:

As most of you know, we as a world, are going through difficult environmental  challenges. Which we are mostly responsible for. Every day we watch the news to learn  of new forest fire burning, new species disappearing, diseases, and so many plenty  more. What are we doing to solve this? How are we working as a whole to make things  better? Is there a way we can take this as an opportunity to become a better company?

Through our Zero Waste to Landfill Program, we work as team to reach environmental  goals at the same time that makes your processes more efficient and even create an  income out of  better waste management strategies that will review every point of  waste generation to redesign it.

•  Insight & Approach: Why it works

Storytelling works as it invites people to solve a problem. You will want to establish the  problem, list what consequences it has and what causes it. A cause will ignite people,  unite them to solve the problem. As my story said, I indicated that we as people, are the  cause of what is going on, on environmental matters, I make us responsible and  accountable of what we can do to solve it.

Is stated with simple words so anyone could understand the story no matter the position  there at. It´s emotional, so creates a connection. It builds suspense as it makes you wonder  what the solution might be.  States questions, but they don´t remain unanswered, we solve  the problem, but together, with the client. It creates moments of reflection and the word  used, makes it relatable.     What I´ve learned by tackling this challenge through storytelling is to always create a kind of  bond with whomever your trying to sell your products or services to make yourself what  what you´re selling, relatable to what they need. To successfully fulfill their expectancies  and to convince them that they need to invest in you, your great story and your great  product/service.

