Challenge: The challenge that I want to address is help Mexican’s small companies to enable technology  at low cost. Many cloud services are available at this time, because it is not possible to help all of them  related to different kinds of solutions, so I will focus on one specific vendor, segment and need.     Selection:  The selection that I made is Storytelling, because it will guide and help to create a MVP tool  that I want to, is a specific need for real estate companies, here is a sample of user Journey and related  elements connected.

The vendor that I choose is IBM Cloud.  The segment is real estate.  The person is anyone (citizen) who seeks specific info into the web.           Application:  I will meet some of my co-workers in order to define the Persona and create an Empathy  Map related to that Persona.     These exercises will help to enrich different people and point of views. Everyone knows something about  the user, I used these techniques before in order to define what a persona needs.  Here is an example of  how to apply.

First we need to define the Persona and all the needs.  Then, we add as many ideas as we can related to 4 main elements (Thinks, Says, Does and Feels).     Insight & Approach: What I’m looking for is to have main elements to build the MVP and start to create  an app or web site. Defining the Empathy Map will guide me to the main insights, the approach will be  focused on user journey. To set mindset and reach the MVP I used this image which shows many phases  of one final product.

Approach: This will be the very first time considering the challenge, one thing that I want to review  before, is to have all co-workers involved on the same mindset level. This is, let them know how every  step is related to the final product review.

