Story Telling

Challenge & Selection  Story telling tool served my purpose, gave me insights about my customers which gave me a  clearer picture of the problem and was more confident with the proposed solutions. I loved using  this method as it gave me the feeling that I’m not only solving a problem but I’m creating a cause.  My selection was based on a problem that everyone almost experience, which is the scarcity of  healthy affordable food.     Application  The application started with stating the main issues people are not happy with their life style,  they’re depressed, they’re fatigued most of the time, they’re unhappy with their body shape, and  lots of the effects that’s caused by unhealthy processed food. The main issue was people don’t  have time to prepare their food so they go to the available alternative: junk fast food which is  the main cause of all the mentioned problems, as they don’t eat healthy, they’ll have malnutrition  and that causes fatigue, depression, anxiety which highly effect their mood and even when they  have the time, they don’t have the energy to prepare their food. We started by interviewing  multiple people asking them about their preference and the story behind their lifestyle, made  some recommendations and suggestions.     We started ideating and we came up with multiple solutions: meal prepping agency, healthy grab  and go, healthy vending machines, and many more. The options were communicated back with  the customers to get their feedback and from their stories and their emotions, we’ve realized  that they don’t just want healthy, they want homemade hearty healthy food, so we started  fetching up more ideas, getting elders inputs as well, recipe creators and we came up with the  best idea, food agency that works on getting grandmas recipes with a twist to make it healthy as  well as making it affordable, easy to grab and hearty, customers were happy with the solution.        Insight & Approach  Lots of takeaways from this assignment, it taught me how customers emotions and stories have  a huge effect on the ideas and the motivation of the customer, as you see before listing to their  stories and getting how they’re feeling, options were to provide healthy food only, we didn’t put  into mind the fact that people need healthy homemade food that make them feel like their eating  from home. Overall, it was a great approach and will continue to use it again.

