REFLECTION ON MIND MAPPING TOOL

Idea generation is the process of asking the question “what is?” which establishes the design

process to achieve new ideas with the use of the “napkin pitch”. Napkin pitch is a quick, high level summary  of an idea that you can fit on a napkin in which for me it is like the elevator pitch. The “Napkin pitch” must  be just not one.

By using social networks, we can achieve change of ideas on how to make a better one. The tool

“Essential Design” is a Boston-based innovation consulting firm that was used by one of the speaker which  is Chris, an entrepreneur. By getting to know a stakeholder’s unarticulated needs, it will take a lot of time  and effort to solve it. Limiting the sample data size in which we can manage is the solution for this. The  process of the Essential Design is to take a sample data first then evaluate it. By getting sample data, we  can then use the power of visualization again to get ideas. These ideas are called projective ideas. By this  we must use the Mind Mapping tool to create an arsenal of data collected. Mind Mapping searches for  patterns and themes of the dataset and manages them into an orderly manner. Through the creation of  personas can help specify the design types of stakeholders for it to be generalized as a mean of the  design.

In emphasis of the Mind Mapping tool, a marketing professor at Darton which is Marina Silva,

explained its fundamentals. It is a pattern seeker tool that can be used for insights that leads to better  designs. This is essential great for big datasets to establish the goal of your design. Once the mind  mapping is finished, the team can overlook the solution if it is good in terms of possibilities where it can  really help the design process.

