Challenge & Selection

I come from a Travel and Tourism background. As I completed with my degree  course in B. Voc Travel and Tourism Management I got an opportunity to work  with a Travel Company which was a start-up. Since it was a start-up, the company  was facing some challenges with respect to customer engagement as well as since  a year the company was not making enough profit because it was not having  strong USP’s to attract the customers. Basically, the quality was missing. Besides,  Companies Instagram handle was not maintained professionally there were no  strategies implemented to engage customers. So, I decided make changes for the  betterment of the company. As I thought storytelling would be the perfect tool to  reach out to our customers and gain their attention because since our childhood  stories have been an inseparable part of our lives and in short stories connect  people easily. I discussed this strategy with my seniors and they loved it.

Application

I started the process by writing blogs about the different tourist destination that  could attract people to our company and so that we can easily connect to potential  customers. I used to write it in such a way that it reflects as a story. Because  people love stories. I had also arranged for one challenge of storytelling for  customer engagement wherein I had asked our followers to write a story of their  favourite destination or their most favourite trip. We had also kept a prize for  three top winners. We had awarded them with a short one-day trip. This was all  about social media engagement. We also had started with podcasts wherein we  introduced different travel enthusiastic and travel professionals to our audience  and asked them to share their travel experiences. Podcasts are also one of the best  ways to reach out to the customers because it’s a great tool to influence people.  Whereas I also realised that if we could guide our tour guides to describe any  tourist destination as a story telling then it might be a turning point for our  company. I though these changes are essential to increase potential clients. Till  date Tour guides were only explaining and describing about any tourist  destination but they were not able to connect people that why missing in our  company. Afterwards we guided our Tour guides regarding how to engage our  customers through storytelling. Even we conducted several workshops for them.  This was all about the application.

Insight and Approach

After implementing this practice of storytelling what I realised is it has done  wonders for our company. We are getting so many great feedbacks about our  Instagram page and best thing is from 500 followers we have got a family of five

thousand members who keep showering their love towards our company. Blogs  and podcasts did wonders for our company. People were liking our each and every  post and the best thing is most of them were so amazed by our storytelling  technique. We also arrange for different storytelling contest for the travel  enthusiastic because the response that we are getting is phenomenal. Besides our  tour guides are also doing wonders in their respective jobs. In short, we as a  company has set a benchmark in the market. People are amazed with our  marketing techniques and are constantly appreciating our work.

I would like to share my gratitude towards coursera for providing this amazing  course for young aspirants.

