Challenge:   Customers are not getting attracted to use the  product

Selection:  I have selected storytelling as tool.  storytelling is used to understand the  underlying problems that consumers face  when using a product or a service, and then  use this knowledge in reflective practice to  formulate the solution which is tested by  the consumers.

Application:  We invited a group of customers to use our  product and we asked them for a feedback  based on their experience about the product  and this is how the tool was applied effectively

Insight:  This insight effected my thinking about this  challenge in a very good way this gave me idea  about how broad minded you should be to  develop the product which can attract good  number of customers and if implemented  properly design thinking can lead us to develop  a very successful product

Approach:  If the same challenge occurs again then I might  try increasing the number of invited customers  and divide them into two different groups and  then give them two different versions of the  product the reason to do it in this way would be  that it will give idea about how the customer  mindsets are and how different versions can  effect the mindsets of customers

