Challenge

Storytelling is a powerful tool that can be used in a variety of situations in our daily lives; as a result, it is  a technique that I use frequently. As a shampoo marketer, I was constantly faced with the problem of  attracting more people to test and fall in love with our newly launched goods. In addition, I was  confronted with the problem of how to combat the phenomenon of declining brand loyalty to our  products. As a result of the numerous options available to clients in today’s markets, this has occurred.

I use storytelling because it allows me to gain insight into users, build empathy, and emotionally connect  with them. I frequently create personas to represent target users, and I use conflict in stories to reflect  their user journeys and problems. One reason is that telling stories allows us to better understand what  users expect from a solution. Audiences are always captivated by good stories. If designers employ  narrative throughout the design process in user experience (UX) design, they may ensure that all work is  focused on the users’ needs and the value that the organisation wants to provide those customers. You  use your insights to tell a storey about your users’ needs and desires after performing design study to  understand their requirements and goals.

Emotional branding is a side effect of storytelling. Emotional branding is the art of creating brands that  appeal directly to the self, emotional state, wants, and goals of consumers. The goal of emotional  branding is to create a bond between customers and products by appealing to their emotions. Love,  power, emotional stability, and self-satisfaction are all subconscious requirements that allow marketers  to generate self-fulfilling prophecies in customer demand. People expect their needs to be met, and  advertising must supply these demands on a continuous basis.Our firm has created a new anti-dandruff  treatment shampoo product line that allows real women to share their product experiences in the  “Beauty Me Anti Dandruff Diary,” which includes videos and a blog where real women discuss their hair  dandruff stories and how new products might help. Real women from fashion bloggers, travel bloggers,  beauty artists, and other backgrounds are drawn to a YouTube-designed diary channel to share their  anti-dandruff stories with us. There is also a link to purchase things online. The channel also spawned a  Facebook app that was supposed to function as a diary once more. The Secret Diary app, in addition to  similar YouTube channels, provides extra information about hair and productsThere is also a link to  purchase things online. The channel also spawned a Facebook app that was supposed to function as a  diary once more. The Secret Diary app, in addition to similar YouTube channels, provides extra  information about hair and products. The two foundations of the sport are supported by creating a  hidden diary, disclosing items as a remedy, and allowing actual women to share their anti-dandruff  secrets. As a result of the actual and high credibility of the review, new consumers are more willing to  embark on their adventure with our products

Insight

We designed and tested our solutions using the learning tool. We were able to improve the function and  design of our product as a result of the learning process in order to satisfy user expectations. We  discovered that customers were more drawn to the Facebook review because it was shared by ordinary  people rather than celebrities or influencers. The outcomes of this procedure were utilised by our  marketing staff to re-strategize our marketing campaign. To improve our product and services, our  company will focus on human-centered design in the future.

