Reflection – Mind Mapping

Challenge

As the global economy is becoming more and more connected, the aviation industry is one of  the fastest transportation sectors. Aviation industries handling enormous amount of customer  data way from check-in to exit. However, airlines lack in the provision of personalized offers to  their esteemed customers on board. Having expertise in airline domain, we had identified that  less utilization of customer data will be crucial to future airline growth. Our loyalty programme  client approached us to identify the potential customers from airline generated data which  enables them to send personalized offers /benefits to attract to the loyalty programme. We  found an opportunity over here and decided to use design thinking to extract insights.

Selection

As per my experience, perceptions of each person may vary for same problem statement. More  perceptions, more ideas will be born. After careful analyze, I decided to use mind mapping tool  to define various solution strategies for the above stated problem. I felt mind map tool was the  perfect choice for this situation which will bring both client and me on the same page to  understand the exact requirement. Mind map tools are more visual and easier to understand, In  addition I feel mind mapping is a powerful tool that allows to be more structured, in position to  find great solutions and able to gather data in easier way.

Application

I did a research over internet for the best suitable mind mapping tool in market which suits with  the challenge. Finally, I selected MindGenius mind mapping tool which structure your ideas in a  visually appealing way with an assortment of colors and photos from their built-in image library.

We had captured various aspects of requirements from the brainstorming sessions with domain  experts. With the help of mindGenius, I aligned and mapped various components and resources  to illustrate the process flow. This helped us to validate our solution matched with client  requirement.

Insights

By using mind map tools our team identified several sub goals and milestones. We learnt that it  was easier to align the requirements in a visual format than in writing notes. Clients provided  immediate feedbacks to the maps as they could relate to the visual representation easily. Mind  map tool really help to understand the problem and then to convert it into a precise solution.

Approach

In future, I would be more proactive to use these tools to their capacity. An internal  brainstorming session will be useful in scenarios where the client may not have full understanding  of their requirements.

