Story telling

1. Challenge

I’ve recently started video logging in youtube to basically spread  happiness by making videos on everything that energises and brings  positivity to me.  The greatest challenge in this  is that I’m a novice Youtuber and I’m not  well aware about the reach my videos could create.  Since Youtube is widely used social media platform, I know the  opportunity that lies before me is huge but also the major concern is the  amount of videos that are available.  So in order to make my videos standout I need to be lot more creative  and unique to gain more viewership.

2. Selection

Story telling is something that’s been a part of my life since birth, all the  bed time stories , English class non-detail stories also the life stories of  great people have really interested and inspired me.  Story telling is a powerful tool as it can reach even a child who is  watching my videos.  Since I’m a beginner and I require an initial push , I have to create a buzz  around my videos and make a difference from the other digital creators.  So in order to create a unique mark I decided to choose this tool as it can  be more engaging and interesting for the viewers.

3. Application

So I decided to make videos by narrating stories involving characters,  plots and twists. So supposing it’s a cooking video I did not stop with  only the recipe but I added my own flavour to the video by talking about  the origin of that cuisine or my personal story about learning that recipe.  I also added take back value by insisting upon certain parts of the story  so that my video leaves a lasting impression on my viewers.  I used effective tools like props when needed to add more colour to my  videos this indeed helped me to increase my viewership.

But certain some videos were quite long because of this so that’s  something which seemed ineffective at places.    4. Insights

The story telling tool made my videos lot more novel than usual videos.

Even the simplest of content was communicated in a more effective and  attractive way.  It also set a unique impression in the minds of my viewers thus my  channel popularity increased.  Also the insight I gained by applying this tool made me realise that every  problem has a solution, its only that we have to take the time out to  analyse, brainstorm and experiment to succeed.  Design thinking has definitely made me innovate and set a trend with  my videos.  Its given me ray of hope that with this technique I can arrive at solution  for even the complex of problems.

5. Approach

Just like how every idea could be made better, even my videos can be  made a lot more better. Next time to make my videos look even more  attractive I’m planning to use visualisation technique,as I mentioned  earlier that  I’m narrating the story all by myself certain videos tend to  be a bit longer. So if I combine visualisation along with storytelling I feel  my videos will look at lot more colourful and entertaining to watch.  Also to retain my audience I need to keep re-inventing new things so  that they don’t feel my videos are repetitive.

