Story telling     Challenge: I have been handling a social media platform for the sharing of  food experiences. Initially I shared the food pictures with not so lengthy  captions. I did not give much of an importance to the intake of viewers. I  heavily concentrated on what I wanted to share. Gradually I started to  retrospect about the social media platform. It was then that I realised  something was incomplete about the way it was being shared. The pictures  or the videos I share are of top notch quality yet some wow factor was  missing. People were not able to connect to the pictures or videos being  shared because almost all the captions were one liners. There was nothing  much to be done in such cases, except to watch it and hit a like if one feels  the picture or video is of interest to them.     Selection: I thought it was high time that I implement or bring some  changes to the existing pattern. Hence I worked on bringing interesting  write ups. Yes, instead of the usual one liners, I thought of bringing up a  story line behind a certain food experience. If it was the picture of a food  joint I recently dined out with my friends. Then I shall share about my  overall experience being there with my friends and about the food that I  had there, the ambience and vibes the place gives, the taste of food etc.  Hence my idea was to bring up interesting narrative for every picture or  video being shared.       Application: It was quite a tedious task for me to work on narratives since  I was very much apprehensive about the outcome. But I took my time to  view the picture or video next in line to be shared and thought of how my  experience were then. How was my experience with that particular  restaurant or food cuisine. Soon, I started typing it down and took me  some time to improvise it. And I shared the story incorporating questions  to be answered by the viewers on how was their experience being there or  if not, giving the viewers a thought to definitely try this place, restaurant or  that particular food cuisine on their next dining out day.   To my surprise this very idea of sharing stories of my food experiences  along with the respective pictures or videos became an instant hit. The  engagements in these posts were huge. Finally people read through and  found it relatable. Many people started to commenting underneath the  posts about their food experiences or how much they are looking forward  to dine in there because of how good my experience was. It kind of help

me build a strong bond with the viewers, which has never happened  before.     Insight: What I learnt from the whole process was when it is relatable  enough or appealing enough for the viewers it gets clicked instantly.  Whatever you put it out, if you keep the viewers first in mind and think  from their perspectives it would be the best. It is after all for the viewers or  the customers we bring up a product or a service hence the due interest of  them are to be given the priority. As in the video lecture by Bedo Crispo  Global leadership Development Director: “What does your audience need,  a business leader? They want little bit of data. They want hard fact, and  they want recommendations. The space in between that and how you get  those things, thats where story telling can be compelling. “    Approach: For the time being I might stick on to story telling. As it is  gaining much of a momentum. I shall try my best to create more eye  catchy and creative story lines. And at the same time I am planning to  think of ideas that I shall be doing in the near future.

