Challenge   I am a member of a Big Telecom Company where we have a challenge to improve  booked revenue in recharge card revenue stream as old way of having non  expired recharged value leads to have more un-booked revenue with no  guarantee on having a direct booked revenue as certain time line for non-active  customer, so we have challenge to increase percentage of booked revenue along  with maintaining better customer experience by giving the customer what they  really need.      Selection   Our team has decided to use learning launch design thinking tool as provided  challenge will be more realistic to have a clear outputs of customer needs from  small experiments and prototypes to check customer behavior directly from small  group of running customers       Application   For our first learning launch, we focus on new application to introduce new  prototype time limited bundles with better Customer value bundle and we tested  our assumption in one denomination only in our platform with small group of real  customer in order to measure customer feedback along with anonymous survey  for new application feedback     For our second learning launch, we have focused in availing new bundle with  different sets of traffic cases (voice/MI/ Social MI /SMS) availing new prototypes  and testing our new application with different set of customers with different  Customer behaviors along with checking the effects of this approach with booked  revenues growth    Insight   By applying the learning launch tool, our team identified our assumptions and  designed launches to test these assumptions. Additionally, we thought through  anticipated results, confirming that Booked revenue has been improved  significantly along with better customer experience for availing the customer  what they really need along with better value for money for their consumption

also from different ways of having customer feedbacks, we have find several  concerns regarding our approach including beneficial inputs for new approach  handling such as (carryover of old bundle, enhanced set of traffic case, acquisition  promo) that was taking in consideration before full rollout in all needed  denomination/ set of traffic cases      Approach   We have gone through different learning launch tool checks; the learning launch  is the appropriate tool. As previously mentioned, we have review the insight  inputs and used it to enrich our current experience for recharge platform to reach  a significant improvement regarding customer experience along with enhance  booked revenue growth.

