Challenge:  My challenge is to shift my project’s activity into a whole new concept, relying on the fact  that the new idea is needed as well as the consideration of the shortage of it in my area. I  live in a small town that is full of new projects including all the needs, one of them is opening  a new gym in my area. This leads me to my new concept which is turning the activity of my  project from ordinary juice shop, which are many in my town, into a healthy shop that  provides healthy yet delicious smoothies and protein drinks with innovative recipes, as well  as protein bars and healthy bites. The target group are mainly the athletes from the gym and  those who are on diet. Healthy people are targeted as well, so the societal segment is large  and considerable.    Selection:  I chose mind mapping as a design tool. The reason why I chose it is because it includes many  collective data-as a final result-and engaging the consumers in fun ways with different  applicable methods. It is also creative so I might come up with new ideas throughout the  process.    Application:  First, I considered sticky notes on attractive boards in the gyms nearby my area, with a an  essential question “what do you want to drink after a successful session of workout/what do  you want as a snack…?”. At the same time I casually ask almost everyone I ran into that is  interested in such concept, either as an athlete or as a restricted- to- a-diet, including my  family and my friends.    Insight:  Obviously, the result is absolutely pleasing. It enriched me and revived me with what data  I  needed and more. That was captured through the obvious correspondence that is repetitive  and bold. It also inspired me with the idea of açaí bowls which is completely new in my  town.  I can confidently say that the applied tool was effective and reliable.    Approach:  Due to the success of this design tool, I considered making it permanent by applying it in my  own shop by setting up the same board with the same idea. I think this will help me develop  and enhance my products continuously. As a replacement of asking people naturally, I  thought about dropping casual questions in my social media accounts. This will help me  cover even a larger segment and yet being able to receive reliable feedback on a daily basis.

