My reflection quality.    Challenge: I am a Boy at the age of 23 and I have been working in the  campany of tourism for 7 years and I opened my company in Cairo, Egypt,  and I am from Alexandria, and she accepted the problem of residence and  management because of my young age.    Selection : I used the word "what wows " because at that time there were  many companies that provided the same service for me, so I had to  distinguish my own company in order to attract customers who instead of  going to other companies.    Application: I raised the level of my tour guides, reduced the price of  trips, opened more than one service to facilitate reservations for customers,  such as booking by phone or booking from home, paying at the hotel,  creating offers on transport tickets , and made a lot of gifts when booking  early.    Insight: It affected me a lot when I focused on what is amazing that our  company offers that is not available in another company, and the impact of  that on attracting many new customers and making old customers feel  special, which led to an increase in the company's profitability and  increased competitiveness among other companies.    Approach: I think the next time I will use the "what works " tool, this idea  will allow me to try many different things that will help me grow my company  and think outside the box.

