LEARNING LAUNCH

Challenge and selection

A learning launch is a process for testing and improving a business idea quickly and at a less  price. In this process we create prototype using assumptions, also discussing the financial  process and also discussing about the business return rate etc. Here the idea is to uncover  the usage of electric brushes and how we can improve it and make it more useful and price  effective.

As people use brushes in daily life and only a very few uses electric brushes, we want to use  the learning launch method to test the improved idea or prototype. Also, we can learn a lot  more information about this process and how it works and further how it can be used in  many products and scenarios.

Application

Toothbrushes are used by everyone and many people brush more than one time a day as  well, so having a proper toothbrush is really important as it ensures a healthier mouth. A  toothbrush is used by all ages from children to adults, so making a toothbrush which is  comfortable to use by everybody is really important. Everybody has different types of teeth  so different types of bristles are required.

A lot of parents also have trouble for their kids to use a brush, so making the brushing  process fun and comfortable will be a fun way of learning about oral hygiene for the kids.

So, for our first launch we decided to produce an electric toothbrush where We can set a  timer for two minutes after which it will give a vibration so as to inform the user, some  people brush more than required or way less than the required time so having this feature is  a great way to improve the customer's experience.

After also creating a survey, we were able to find out that the timer has really helped many  people in improving their brushing experience.

On our second launch we want to try and create a survey where details questions are asked  about the type of teeth and how the experience was and also how it has improved the  experience for children. We also showed the prototype for

Insight

By applying this learning launch tool, we were able to know more about the customers  preference and how we can improve our service and product. Our insight into the product  was deepened more and we were able to know the customers needs and what they expect  from us.

While our team focused mainly on teens and adults using the toothbrush, we have also  learned that more kids would also use this by implementing fun features like the brush  reading out the instructions on how to brush properly and having a fun song while brushing  your teeth.

Approach

Using this learning launch tool, I was able to gain deep insight about the product and have  gained a deeper knowledge in it. We can use all the reviews and the tips we have received  from the launches and use it further.

This course has helped to know more about the different approaches which can be taken to  know more about the problem and using them will be very helpful.

