Reflection • Storytelling

Challenge

The social media channels of the corporation I work at are not having the expected  response, although they are being managed by an agency. I believe it is a matter of  content, because it has a good follower base but their posts are focused on selling  and prices and discounts and so on, so the engagement is very low and not getting  results.

Selection & Application

I think Storytelling would be a great tool to optimize the content and it will help us to  create deep and better relationships with our clients and even our workers. We need  to bring that different element to stand out from the competition.​ ​At first we will have  to select what type of client we want to approach, then know them well: ask where  they come from, what they want, what they need, what they don’t know, etc. Then  create content with energy, passion, something our audience can be excited about  and feel identified.

Insight & Approach

At first we have to become more relatable and human as a brand and a company.  So by collaborating with influencers and opinion leaders we can show them our  experience. Also with companies like hotels, airlines and travel agencies we can  make alliances to improve this experience and help our brand be known, and share  this in online and offline media. On another note, sharing a little bit about the  company, such as “behind the scenes” processes, our leaders sharing some advice,  workers talking about their experience will help with the employer branding part.

