Challenge & Selection

The first tool I used was visualization. Visualization helps in creating better-designed solutions. In  order to design the solution, first I build a good understanding of the problem that I am trying to  solve. Interviews, observations, and other research techniques that are applied during this phase  generate huge amount of information. Doing research is a great way to display insights, photos, and  artifacts – all the relevant research outputs in one place. This approach helps build connections  between different findings and understand the bigger picture. The visual aspect of the wall triggers  idea generation and enables to better understand research insights. For this reason design thinkers  often use tools such as User persona which give a face to the customer/interviewee.

Application

Recently on my current project I am working on I created user personas which are made-up  characters based on user data designed to help one understand your customers. Referring to a  persona rather than raw data makes it easier for decision-makers to reason out the best course of  action. I visualized a persona based on the below pointers: Each persona should include:

•  Name

•  Photo

•  Personal quote/motto

•  Bio

•  Demographics

•  Personality Traits

•  Motivations

•  Goals and frustrations

•  Preferred brands and influencers

Insight & Approach

By creating this personas I have learnt that a persona’s biggest strength is presenting user data in a  way that’s more comprehensible to us—through the lens of a single customer. It’s easier to market  to one customer than a million; personas work because they create a single “person” that represents  the whole. The underlying goal throughout the entire process of creating user or buyer personas is  to have them embody the prominent strengths of your main customer groups. he main objective in  this research was to analyze how and why visualization can be used and managed to improve  product development execution.

