Example-Visualization

Challenge and Selection:

To understand the needs of a grocery shopper and their first-time experience at their local grocery  store.

Application:

For  the  purpose  of  this  study,  design  thinkers  chose  to  interview  shoppers  at   both  Trader Joe’s and Safeway (Shop names) and picked a diverse range of users between the ages of  18–80.

Interpretation:

Mind Maps help uncover (interpret) and make sense of what our users were saying and what our  observations from their actions indicated.

Trader Joe’s, 11 am, 10/1/191.

Woman in her late 30s, brown hair with bangs. She had approximately 10 items in a cart. This was the  first interview. We learned a few things. First of all, it surprised us that although  this  woman  was   a  consistent  shopper  (20–30  times  at  this location,  1–2 times  a  week)  she   sometimes  needed  to  ask  for  help  when  certain  items  she  was looking for had been  moved. We also confirmed that the key component in a “good” grocery experience is a short time spent  in the store, with a short checkout line. She also mentioned that she prefers this location because it has  a parking garage available for shoppers.

Insight and Approach:

Quick/efficient overall shopping experience

Short check-out lines

Consistency in shelf restocking & positioning

