Visualization

Challenge and selection:

Visualization is the process of graphically representing information to be consumed by the

reader. It is the process of using preset tool to aid the information delivery process for readers. It

ensures that areas within the preview of the diagram is covered and not misunderstood or

overlooked, if it were to be described in a text heavy document. There are a number of

applications to the Visualization process and it is mainly the first step in helping a company in

their design thinking. Visualization can be applied to industries across platform be it a B2B

environment or a B2C environment, to aid in the setting up of an SKU, Business Development

Unit etc. It is a tool that brings together a holistic view from all stakeholders in order derive the

most optimal decision. It brings together a number of perspectives in order to ensure that one

group is appropriately benefited relative to another. For example, a problem of understanding

how a firm that works at fashion digital retail store can build consumer engagement, the use of a

fishbone diagram, it identifies key elements of resource, finance, labor, location and technology

and other factors that can lead to higher consumer engagement

Application:

A number of tools exist in order to perform the visualization process, one of the most common

tools are the Straw Man diagram and the fishbone diagram. Both these tools are used to ensure

that a holistic view is achieved and that the management can be objective on the information

provided.

The process begins by looking at the existing data and deriving the information into buckets or

groups based on similarities that the information dictates. The information here can be received

by internal research and external research in the form of reports, market analysis, employee

performance etc.

Alternatively the use of a flowchart which involves the use of shapes to depict information that

has been gathered and the use of teams to be able to group themselves to find patterns and build

the model. The use of teams is also to aid and foster the development of ideas, by various other

activities that involve idea generation after the visualization process. This would also generally

involve the developing of a questionnaire to set the participants within a frame of mind to

generate ideas.

These ideas are cumulated and then evaluated at the end of the session. For example, using the

fishbone diagram again, A fashion digital retail store can identify the location variable in the

fishbone diagram and build a means of using AR/VR technology so that a consumer can benefit

from the trial of clothing even before ordering the clothes

Insight and approach

The value generated by using this one technique has the ability to build problem awareness

among the participants, and build to the root cause of the issue. Focusing on various dimensions

within the visual tool can bring about focused attention to the problem at hand, and this focused

attention can lead to unique perspectives within the discussions that take place. But overall, it is

the communion of sharing and collaborating for the solution than an independent approach. In

the example here the strengths and weaknesses can be identified to estimate the response for the

stakeholders involved.

