CHALLENGE AND SELECTION

The tool i used was the tool of mind map to create a new product for a cosmetics company and to sell that new producto to the custumers and position the company above the competition. The new product will have to be new among the others on the product ion  line, it is easily accessible, cheap and in demand.

The case will be the next one:

The Ayurvedic and Herbal Company wants to include a new product to its production line. The Company has in its line production the following  production lipsticks, blushes, mascara, eyeliners, foundation, translucent powder, concealers, shadows, and makeup materials. The  company wants a new product with more demant amoung the others. Beauty eirif is a micro company, with earnings below 3 million pesos a year, they have a branch in Mexico City and a website, they make  international shipments.

The tool that I will use will be Mind Maps because it is a tool that facilitates the understanding of the issues for this cas e and make a decision  based on the decisions, arguments, ideas and point of view of all the collaborators

APPLICATION To begin with the investigation, the BM team held a meeting and began with a brainstorming in phases;

New product in the production line •

Cheap production •

High demand product •

Profitable product •

Product that is of continuous use •

PHASE I: WHAT THE COMPANY WANTS

Cheap product •

Quality product •

Durable product •

Large product (in portions) •

PHASE II: WHAT THE CONSUMER WANTS

The team analyzed what the company can give to the consumer and the potential consumer was studied After having these data in a mental map, the requirements for the creation of the new product were better visualized and it was possible to see clearly  in which aspects they should be based on and not for decision making.

INSIGHT & APPROACH

Long duration •

Against the water •

Lasts 24 hours •

Certificate •

Guaranteed against irritation •

500ml •

Price $ 23 DOLLARS •

Works as a sunscreen, thus is the most important features to be able to say that it is a product that differs in the market •

After brainstorming and creating a mind map with all the aspects that were considered relevant for the decision making of the new product, it was  concluded that the best product they can add to the line and I approved all the requirements of the mind map is a MAKEUP FIXER with the next  features:

Guilherme Oliveira MIND MAP

jueves, 14 de octubre de 2021 0:40

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