Reflection- Storytelling

Challenges

I’m nutritionist by profession and currently working with company who sales baby foods but  somehow our market value, consumer relation and sales went down by which our company was  facing huge loss. As being part of company, we were told to bring new innovative ideas or ways  through which our consumer relations, market value and sales will boost up.

I as a person thought that something is missing and we need to connect with people positively. But  the question was how?

Selection

Storytelling is a great way to connect with people or attract customers for particular brand and  without story many ideas fade along the way, products don’t succeed, brands fail and people are  forgotten. Stories and storytelling is what we create and do every day from telling your partner how  was your day to telling your manager how to move forward with a project everything we say needs  to have a story behind so it can be understood and remembered and as the story of George and  Geoff states that how George is very concerned and doesn’t except uncertainty where on other  hand Geoff is accepting uncertainty and seeks new experiences

Application

In the area of application, the only moto of ours was to connect with customers and the only way we  could do was by storytelling! So we made a story about the product of a baby food that how its  beneficial and how the baby grows eating the food which brings good health and good immunity for  growing stages in his life, and even what all macro and micro nutrients the baby needs.

We also showed that how our product stores or has all the nutrients needed to meet the demand of  baby. Now the story which was made we need to show to people, through print media as  newspaper, magazines etc. and even visually through advertisements, through posters by which  people could know the product and get connected to the story.

Insights and Approach

The response and sales we got was huge, we also was able to create a great market value and  consumer relation.

I believe that when brand tells a story about how the buyer feels and how their life will change if  they buy the product puts big impact on the company and the brand itself. “Stories reinforce the  emotional reason” and that is why we remember, and pass it on to other people. Through this  course I have learned that storytelling as a tool is crucial and powerful for brands to make significant  impact. I will use this tool to present my ideas more effectively through storytelling.

