Example Reflection -Learning launch

Challenge:

I am part of brand management team in my organization and my challenge is to develop a strong  brand differentiation for a medicine which help for reducing fracture risk. Idea here is to offer some  value added service to customers.

Background: Every individual want to lead an independent life and do not want to be a burden on  someone else. Here the challenge is elderly patients are at very high risk of fracture due to fall, due  to porous structure of bone at old age a simple fall make them bed ridden and dependent on others  for doing daily chores.

Selection:

The tool I used was learning launch to test my hypothesis based on my assumptions and to come to  a conclusion whether my idea will meet the need of these elderly groups.

Learning launch is tool which helps us to test our idea in a designed process and helps us to reach to

an actionable conclusion whether to proceed with the idea or to pivot it or to trash it. Its an tool to  eliminate confirmation bias behind an idea and help us to reach a true conclusion.

Process of Learning launch process as follows

I choose learning launch tool here because I want to test my hypothesis, my idea and want to go  through a designed fact check process to come to a non-bias conclusion whether it will meet the  need or not.

Application:

Here the hypothesis is “Fall prevention home modification will reduce the risk of fracture among  elderly patients and intern help them an independent life and lead a life without fear of fall”

Based on my hypothesis I will develop key assumptions like:

  Customer value creation: this service will give a mental support to elderly as well as  caregivers.

  Execution: By doing small home modifications like anti-slip tape, proper lightening, and right  grip at bathrooms this can be executed

  Defensibility: We know prevention is better than cure, elderly citizens deserves a happier  and healthier retirement life.

  Scalability: With collaborating with various home service providers (carpenter) and startups,  this idea can be scaled up and benefit a large no of elderly population.

I will prioritize my key assumptions as “Customer value creation” as a testing element.

For the testing I will briefly explain the overall service and need to a sample group and record their  responses. As caregivers play a vital role in decision making for elderly populations, so my sample  will be mix of caregiver and elderly peoples.

Based on the confirming and disconfirming data and analysing the test result, It will answer me  whether my idea is going to meet the need of the customer. Whether to proceed with the idea or it  need to be pivoted or need to put is trash can.

Insight & Approach:

What I have learned from conducting this exercise and doing the testing of key assumption, going  deep into the root cause of the pain area of the customers and what the real need gap persist. While  the service of Fall prevention and home modification will help to reduce fracture incidences, I found  most of the elderly population or caregivers has limited awareness about the consequences of fall,  and simple steps to avoid such falls. Most of the elderly people consider fall related disabilities as  part of ageing. On the other hand caregivers are sincere about dong such home modifications to  prevent fall which will lead to bigger hassle, higher healthcare cost and leaves from work.

So my approach will be to extend a service which will help to educate and sensitize elderly on risk of  falls and its consequences, simple tips to avoid falls and lead an independent life.

Since I discovered that learning launch is a useful and very effective tool of design thinking which  help us to test our ideas in a cost effective, quick, non- bias and designed way- I will use this tool  before implementing any new ideas.

