1. Challenge:

I work in an organization which produces and markets the water bottles. I’m a manager for my  10 others associates. Recently due to the increase in the sustainability concept in our company I  have been   asked to develop and roll out the new way of water bottle packing within a  timeframe of 6 months we have been asked to check the quality of new sustainable bottling  process and how it is impacting the market and what are the increase in the sale of the new  development. My main challenge is to make sure that the new bottles should be environment  friendly and to make the 100% recycling of used bottles. We are also working closely with R&D  team for any assistance in the bottling process and also the marketing team to get the proper  insight of sales. My team should make sure that new designs rolled out by us should be  sustainable.

2. Selection:

My team has a deep understanding of the design thinking as everyone is aware of the recent  improvements in the markets and have decided to choose learning launch as our tool as this  helps us to get the feedback fast and this is an experimental process which will get the truth at  the earliest. Which in turn helps us to make the releasing of the product to the market faster  and it is reliable for us since it gets the direct insight from the market.

3. Application:

We started by main idea of sustainability in mind to make bottles environment friendly (Cannot  disclose the technique, yet to confirm patent). We used some of the previous data which gave  us insights from the previous market changes as the changes in design of the bottles from our  previous edition. We made the decision of collecting some of the feedback from our major  customers (malls , theaters, corporate companies) regarding the issue, and we got some of the  unexpected feedbacks which helped us to lead further to make it a sustainable as we got some  more idea which helped us to unfold some of the distribution techniques. On getting the proper  insights of data in our what is phase we were able to design the environment friendly bottling  techniques experimenting with the direct customers helped to gain the feedbacks faster and to  rollout the products faster.

4. Insight :

We made the decision of collecting some of the feedback from our major customers regarding  the issue, and we got some of the unexpected feedbacks which helped us to lead further to  make it a sustainable as we got some more idea which helped us to unfold some of the  distribution techniques. These insight helped us to make the design, production and even the  distribution.  We came to know about the major flows in our system which was very costly and were able to  find this mistake through production line support and even the feedback system.

5. Approach:

This time the feedback collection became a hectic work as the feedbacks were not clear and  team struggled to unify the decisions and to arrive at the proper marketing decisions.  Our team wants to improve the distribution system in next process and also wants to make the  feedback system more accurate.

