Visualization as a tool

Challenge: Fashion and clothing is a type industry where people of diverse taste and  thinking launch their ideas and judge other’s. The main challenge for a designer here is to  introduce their new born ideas and rely on a huge number of different professionals in that  field and customers for validation in order to later deliver the combined idea to them  without really disappointing them. If the end result or design which is launched doesn’t end  up getting attention despite the work put in, all of the planning has no point.  Commercialization, sales and popularity is always the key to a successful design. The  pressure of making a design as a global trend with so many people with their own unique  taste, gets higher as the scale of popularity of the institution increases. Not to mention how  there are other old and popular designing institutions or brands which have huge following  and public support could easily win over the diverse taste no matter the design. In other  words, cut throat competition.

Selection: Designers use visualization as the main tool all the time. It is not something that  applies to one part of a procedure but has several ways of being useful at different parts of  the procedure or planning. Visualization is a possibility which hasn’t been seen yet and  hence is a non-verbal way of creativity. Photography one of the best ways to understand,  empathize. Pictorial depictions, photos, 3D models, sketching are the key when it comes to  supporting this type of tool because they are an important way of capturing something  which is new born or a new foreign concept and these equipments persuade the worthiness  to customers and all those working in the field. When we move to pattern finding phase, it  is where we have to start thinking visually.

Application: Since design or concept development, visualization is the key because the  concepts are coming out of imagination which means that our brain is creating pictures and  maps of something which doesn’t even exist, yet. Research, visual observation, looking at  new user segments helps. For a designer to seek validation and a yes for making the idea a  reality, preparing for a presentation is the key. While preparing for the first and probably  last chance to make your design or a concept a reality, preparations should be done right  away. This phase needs severe observation and representation of the idea in your mind. In  the case of presenting a new design to the fellow professionals, monitoring the worldwide  trending designs, concepts and patterns is necessary. An accurate sketch or temporary  result of the design (model) could help too. Include the concepts which the people can  relate to and then talk about how your design is similar, yet a better and appealing version  of the pervious one. Make sure to relate and not offend other people’s ideas.

Make sure to add advantages like profits and commercialization is added and is clear. Story  boards, visuals should e clear and make sure to side people before hand for approval.

Insight:  after deep research about fabric industry, market, fast fashion, what influencers  and influential people wear, latest fashion trends, other brands and their pattern of setting  a trend, people who invest in the industry, it is always important to have more connections  and support to make the process more cost efficient. It always doesn’t harm to look into  other’s work and add upon that.

Approach: Although the above procedure is apt enough and would do good for the  designer, it is more important to focus on empathy while using the same tool, visualization.  And while there was a clear idea about the finished good, the entire motto or called as the  root was not really defined or given a priority to. Hence for the next innovative procedure,  the above two can take up more working while gaining experience on the aspects which  already have been used, as it is said more often, visualization becomes clearer and the  person becomes more expressive of their ideas as the innovator accumulates more  experience.

