1. Challenge: The challenge is to help a someone enhance their gift giving experience. It

could so happen that one is unhappy with/ faces challenges while deciding what they  could gift to their loved ones be it family, friends or partners. The aim is to come up will a  plausible solution to help the customer and come up with a strategy which could help  them selected suitable gifts.

2. Selection: The design thinking tool I used is visualization. I think it is a very strong

approach since the customer can exactly relate or picture what they are being offered as  solution. The process of visualization is important since it's truly a way of unlocking  exclusive part of brain. The splendour of using visualization is that we can tap into a  unmarried picture. The extra you start to use pictures, the more which you start to  diagram while you communicate and create a visual picture for humans of how you are  questioning. The, the more likely you are to achieve a experience of settlement and  consensus with human beings, the extra you are likely to draw out communication. In an  environment wherein your, your capability to, to get things executed and to solve issues  is depending on different people being capable of recognize you and align their thoughts  with yours.

3. Application: To implement the tool I selected followed the five main phases of design

thinking. Through the empathy phase I conducted a couple of individual empathy  interviews to deeply understand the problem of the customer. The aim of the empathize  phase was tp Observe users and behaviors in context Engage with customers. Immerse  yourself in the user’s experience. And discovering people’s explicit and implicit  needs so that you can meet them through your designs. Some questions that I asked  during empathy phase were:

-  When was the last time you gave a gift? How did it go?

-  What worked well?

-  What didn’t work well?  Tell your story about the process?

-   Why did you give a gift?

-  What made it easy or hard?

-  What were you trying to get from the gift giving experience?

Next was the define phase: Synthesize empathy findings: discover compelling  customer needs and insights.

The need: watch, research, surprise other people, be insightful, show gratefulness/love,  make important associations with others

Insights gathered were very much educated and perceptive of people around him,  researches before giving gift, investigates and invests a ton of energy to locate the ideal  gift.

Evaluating these insights we come to a problem statement: needs an approach to  investigate and find more data about an individual's needs, needs, and premiums  in light of the fact that he needs to feel certain that the blessing he purchases  somebody is valuable, important, and exhibits his mindfulness.

MAIN CATCH: The customer likes giving a personal touch to the gift/ prefers handcrafted  gifts.

Next comes the ideate phase where we address this problem statement, it is a  brainstorming session to develop ideas for plausible solutions.

Next, we switch gears to the prototyping phase: And as per my solution I came up with an  app called the “Gift Zone”. It is an app that would have handcrafted gifts ideas.

To add to the appeal, I made a 3D model for the same.

The features Include some tabs on the side-

Handcrafting ideas: This would list all general gift giving ideas, with necessary details  such as time required to handcraft the gift, materials required etc. and also a link to third  party websites where you could buy those materials.

Inventory: Contains profiles of all synced contacts, their relevant details such as age,  likes dislikes and suggestions based on text mining methods from their social media.

Personalized gifts: You can select pictures from galleries with the respective person and  place an order to get them printed on cushions, mugs, cards and even cakes!

Suggested orders: A section which leads you to third party websites where you can get  ready made gifts.

Ask for Idea: A platform where you can collectively form a group to discuss gifting ideas  in case you need help or a suggestions from friends or you may even want to give  a  combined gift and this app gives you the platform to talk it out.

ALL SECTIONS HAVE A FILTER PANE, IN CASE YOU WANT TO SEARCH FOR A  PARTICULAR GIFT OR A PARTICULAR PERSON’S PROFILE ETC.

Then comes the test phase: This phase is the feedback conduction loop. Gain approval  on prototype and consider suggestions in case you need to iterate back to previous  steps.

4. Insight: Using visualization and mainly building a 3D model helped me think with a wide

mindset. When I had the initial prototype in hand, I could think more visually and brainstorm  on more helpful aspects of the application. Having to visualize widens your spectrum to  think deeper and more profoundly about the task at hand.

5. Approach: Next time I would like to try the same method but try to dig deeper into the exact

insights and needs gathered. Building a prototype, getting feedback and reimplementing  design is key. I feel, during this attempt, I did not get the chance to improve on the prototype  or have enough feedback and conduct a reiteration cycle to incorporate improvements

