Reflection – Learning Launch.

Challenge

The learning launch tool has interested me the most. It seems to me that it helps  to quickly and effectively get the reaction of stakeholders to the implemented  innovation. However, if we are from the initially correctly used design thinking  tools, there should not be strong cracking among stakeholders. Working in government  agencies, I often witnessed those developers of new initiatives neglected stakeholder’s  opinions. Consequently, many of these initiatives were unsuccessful and public  investment spent inefficiently.

Selection

During the implementation of innovative solutions, the assessment of stakeholders is  very important. Therefore, the first test contact with consumers of solutions will  complement the vision of developers and help to test the main hypotheses. From my  point of view, the role of the learning launch is critical in this.

Application

In one of my past works, I was engaged in the development of modern gardening  among local farmers. I saw one of the tasks of successful market development in  uniting farmers and in supporting each other.

Nevertheless, the association should have stood firmly on its feet, and that  people would be willing to pay a membership fee. It was still necessary to register  officially, which entailed certain costs.

To understand how farmers would behave in such associations, I decided to  create a gardeners club first, without registering a legal entity. For some time,  work in club mode and observe the farmers so that they are used to working  together and see the benefits of this.

Insight

Farmers liked the work of the club and a year later, they themselves decided to  register the association and work together.

This experience gave me a lot of useful knowledge that I always began to apply it  in subsequent works. When I think about making some new decisions in my work,  I write a concept and start discussing it with stakeholders. Their feedback always  helps to correct my visions.

Approach

After this course, I decided that I would add other people at the time of  developing new solutions. This will avoid confirmed bias situation.

