David Garcia

Challenge & Selection

Today's companies have to innovate more and more in terms of technology because  the market is becoming more and more competitive, and the environment is very  changing, so organizations have to be adapted to change more and more.

Not only the company must comply with the established standards, but also be  efficient and with the best operational standards to acquire more at less cost. As well  as having an organized culture shared with its members, to achieve customer  satisfaction, trying to create a link with him to meet their needs.

With the advancement of information technology, companies have a lot of tools not  only allows them to manage the needs of the current customer, such as data  warehouses, teamwork, knowledge sharing, process management, logistics etc.. In  addition to the potential that properly harnessed is one of the best resources of the  company, but also allows them to be better informed of the changing needs of the  company in its immediate environment.

If companies do not innovate, they cease to exist.

Application.

Innovation is the introduction of new products and services, new processes, new  sources of supply and changes in industrial organization, on a continuous basis, and  oriented to the customer, consumer or user.

Three characteristics of innovation:

-Innovation is not restricted to the creation of new products.

-Innovation is not restricted to the creation of new technologies.

-Innovation is not restricted to revolutionary ideas.

Innovation is a key element that explains competitiveness. Potter (1990) stated.

"The competitiveness of a nation depends on the ability of its industry to innovate  and improve. The company achieves competitive advantage through innovations".

Technology is number one in the management of information and the interaction  between people, both socially and occupationally, previously it took a long time for  information to reach the companies, nowadays information is generated minute by  minute and it is very easy to acquire the information we need at the right time.

All organizations handle a large amount of data that they must have in an efficient  and secure manner.

The technology in the company also has a great role in the matter of machinery since  products with higher quality are achieved at less manufacturing cost.

David Garcia

With technology it is possible to be able to see, that the activities are being carried  out despite being in another place.

Changes faced by organizations

These changes in the environment that in multiple occasions make us feel a lot of  uncertainty, for this reason it is intended to hire more and more prepared personnel  to be able to face this constant change in the environment, in addition to acquiring  more and more specialized work tools to simplify as much as possible the daily tasks,  as well as to manage resources for daily, updated and quality information for  decision making.

The changing world forces us to have an innovative and ambitious business culture  and to position ourselves as number one.

It is no longer enough for a company to launch a good product to position itself for a  long time in today's markets, in our times it needs to continue to be efficient and try  to consolidate every day a little more. A company must improve day by day trying to  have its products as controlled as possible and to be in the preference of its  customers so as not to be in the need to disappear.

Insight & Approach

It is necessary to educate the customer in a long task from the introduction phase.

Current markets

As previously expressed, the market is changing more and more, a company has to  make a triple effort compared to some years ago, since the customer's demands are  increasing as well as the competition.

This is due to the advance of globalization since it generates some conflicts to be  able to consolidate the company in the same way it generates multiple advantages  to be able to cover the market as the company is trained as well as its personnel.

