Challenge    I am participating in  the mentor program of Buenos Aires Government City  where  all  participants help entrepreneurs who have small families business in poor social areas.  The main idea is to help them to have a better life with some tips in finance, marketing and  commercial issues. Each entrepreneur was consulting about his/her business with the idea  to analyze and select a mentor who can work closely with them. The period with each  entrepreneur is 6 months and at the end of this period if they want, they can do another six  months.   The challenge is to find what is the best way to communicate  and to teach them because  most of them don’t finish secondary school or primary school.  We agree to have six meetings with each entrepreneur and six meetings with the experts  who are in charge of the program. Expert in communications, psychologist, counters and  profesional from marketing.    Selection: Mind Mapping/ Visualisation    We choose to create a profile of each person with a lot of information and data about their  activities and the ways of their life.     Aplication>

Name: Maria  Age:37  Labor: Cooker and wife  Sons> 1 girl of 10 years old  She has a little store in the villa area and she sells  empanadas tucumanas.  She want to know how she can growth this business  and do it more professional  She is worried because she is a mother full time.  Sometimes his husband doesn’t want her work all the  time.  She cooks great empanadas. All the neighbours love  her.

Barriers> guilt, time/ work, money, not enough experience  Motivations> independence, to make happy people, to have her own restaurant in the center  of the city.    The idea is to know very well their profile and experiences, type of life, fears, strengths and  what they want for their future.     We insist on making SWOT (strength weakness opportunity threat)too.

these are some picture they choose from other group of pictures

we identify  THIS IDEAS

what they fear  ● no enough money

● they donñt  trust  people

● they don’t have time

● guilty

what they know most  ● they learn something  since their childhood  or maybe their  parent teach them.

● They are hard  workers

● live with few money.

● they are brave

what they think they need  money. knowledge, skills  education

popuse  progress. bigger business,  more money, partner

HOw they feel  with energy  frustrated  exciting  fear  exhausted

Insigth:  We realise that a lot of people want to progress in similar situations. Most of them don't have  money or the opportunities to find their ways.They need classes and training of commercial  business, personal finance and other things, but the most important thing we discover is that  every people need to be curious and motivated to be better and to know that they have the  opportunity to change their life. All of them never give up.. so they alway work hard every  day… they only need the opportunity to be better.  Some of them have no trust in people  who can help them.  So the important thing is to  create real confidence between 2 person to support each other and to learn from each other.      Approach    We have to create a very good communication between the mentor and the entrepreneur  use all the information and data to elaborate a profile of each person to understand their  situation and to discover their real needs. The easy thing seems to give them education but  it is not  the principal. We need to give them confidence and believe in themselves.

The next steps are to make games, dynamic exercises to teach those things. People learn a  lot with games . and it is an easy way to teach.. They enjoy and play at the same time.    We need to create some association with pymes or small companies just to show them that  they can have the same. Some examples of people who start in a similar situation. This kind  of things can motivate to reach what they really want, and to be better.    We realize that the next time we can make personal meetings with each other to see  progress in their projects. And if they need another kind of help or maybe they discover  another situation that comes during the projects.

