Reflection- Storytelling

Challenge

A few weeks ago, as a school project, they let me do research for a company. We  had to choose any company of our interest and present that project to our group. In  my case, I chose a small beer company, its name is Cervecería Monstruo de Agua,  because months ago I had the fortune of having an approach with the founder and  co-founders of that company. My challenge started when they let me do this project  with a company that I find most interesting and I wanted my group mates to see it in  the same way, so I decided to apply one of the design tools.

Selection

Thanks to the approach I had with the Cervecería Monstruo de Agua, I realized how  important it is to know how to tell a story. When researching the company notice  something very peculiar, the company has a great story behind its foundation and  behind each product created, but does not know how to tell its consumer, unless he  is interested in knowing the story. Telling a story involves connecting with your  prospect, creating bonds for the consumer to buy again, telling a good story, means  communicating a logical message so that people feel interested and attracted to you.

Application

As a result of the above, I saw a great opportunity for my classmates to see the way  I saw the Water Monster Brewery. When I present my project, I apply the design tool:  storytelling. Thanks to the information I obtained from the founder and the co- founders, plus the knowledge I acquired about this tool in the course, I was able to  narrate the history of the brand in the best way, in such a way that I managed to get  my colleagues to create an emotional connection with the company, because the  history of its foundation carries with it values such as persistence,  originality,  companionship, friendship and, above all, behind each product there is social  responsibility and sustainability.

Insight

Thanks to this design tool my thinking changed radically. The success of a company  is not only achieved by having a story to tell, but also by knowing how to tell it. You  must connect with people, be attractive to arouse an interest, but first you must know  who to tell that story and how to do it, it is difficult to keep everyone interested in  what you are telling, so by taking the course I was able to improve my way of  narrating the facts. It's great to see what a well-told story does to the audience  because you must make them feel part of it. If you want someone to be interested in  your story, take an interest in what that person wants to know.

Approach

I faithfully believe that there is nothing better than telling our own story. As a future  administrator I would love to undertake in a few years and be able to tell a story that  motivates, a story in which everyone feels part, above all I am aware that I can  improve my way of telling the story, especially it would improve the way in which I  give rise to the public to ask about my future product or service since personally,  I  think it is essential that people are attentive to what you are telling for their own  pleasure and if that interest is not provoked, you may never receive the desired  attention.

Finally, I consider that storytelling is a tool that represents an advantage over your  competition, not all companies are born through values and that says a lot, if your  company is born that way, I think you would get people to prefer you over others,  because having your values and commitments well put you will not disappoint the  consumer, that's important.

