Visualization Tool

Challenge & Selection   This is the most tool that I use in my daily work. I work along with the marketing team who market  all kinds of events that are being organized. For this they need visuals that need to be sent to  customers in the organizations and outside. They also need visuals that need to be posted on social  media which can reach the target audiences. In order to attract the attention, the visuals not only  need to be visually attractive, but they should also convey the exact message through the visual or  the photography and also, they need to be easily understood by a layman. For this, I use this  approach with the marketing team.

Application

once I get the brief from the team, I have a meeting with them to understand what exactly they  want to convey and who is the target audience. We together brainstorm on the possible messaging  and how we can make it powerful enough. Once the messaging is clear, we visualize the same and  try to communicate it in a nonverbal way either we sketch the visual that comes to our mind on a  paper or we use the whiteboard and try to use basic shapes, colours, stick figures if needed, or any  basic design element.

We also create visuals using pictures or photos that are relevant to the message that needs to be  conveyed. We decide upon a concept using either the pictures or the graphics that is combined of  icons, basic shapes, colours and texts.

Upon deciding on the concept, we create the relevant visual using the design tool. We create the  graphics using basic shapes, icons, texts, colours that we have brainstormed and visualized and  adhering to the company guidelines, we come up with illustrations or creatives along with the  textual message in a proper layout. In case of pictures, we search for appropriate images and using  the photoshop tool, we make the layout with the picture so that it catches the attention, and the  customer is attracted towards the visual.

Insight & Approach

We come up with options for the visual and let the marketing team decide upon the final approach.  We revise the graphics incorporating their feedback – this is important for reinforcing their  understanding. Once the visual is decided, we create the final visual from the options and the visual  is posted on the relevant platform.

