Reflection- Learning Launch

Challenge & Selection

I work in customer experience management in a telecom company , and we are challenged to conduct a  churn Analytics projects to understand more about the customer journey using advanced data mining  techniques  , the challenge was it’s new to organization and don’t know it they will accept the idea or  not and there’s a systems integration issues and it was a Hard job to do the linkage and not sure what  we can find useful

So, I decided to apply the concept of learning Launch to work on a small dataset and prepare the  analytical dashboard that can work as a proof of concept and if it works, we can scale it to full customer  population

Application

The problem of  m client is answering the question of wh customers leaves and when they will leave, to  address that problem we did the following

-  Build a small diverse team from business experts, data experts and IT experts within the  company

-  Start  collecting data of small customers list (around 1000 customers) and get a 360 degrees  view of their interactions with the company

-  Build a prototype with analysis techniques and visualization techniques to build a data product  system that explain why customer leave and alert for the high-risk customers

-  We set meetings with actual customers with the list to validate our data assumptions

After that we prepare a demo meeting with the client to launch that data product prototype and its  functionality , the client and its VPs discussed the analytical data product and challenge some aspects of  it , some points were valid and we took it as a learning lesson to re adjust our model

Finally we fix all the valid issues and launches a 2nd iterative version that was more enhanced and then  are ready to scale to full customer base

Insight & Approach

Learning launch is a great tool to test any product or service even a Data analytics solution that can help  enhance the idea , usability and features to better serve a customer pain in a fast , cheap and effective  way

