LEARNING LAUNCH

Challenge

I´m the co-founder and CEO of a B2B Tech Start-up. Four years ago, at the beginning of the company,  we use a traditional business model, which means, buy more equipment and hire more people to  growth up. However. With the past of the years, more and more companies star to offer similar  services with the same technology, and our business model lose the value proposition and the  differentiation. In this situation we needed to find a new business model, that allow the company keep  growing, create a new value proposition different from the competitors, with the same or more  earnings for the company.

Selection

For this challenge we use the Learning Launch tool, that, as we learn on the course is similar to a pilot  but with advantages, in this case, we have two business models to try, and the idea was try fast and  cheap, try a different business model cloud be risky and difficult for a big or traditional company, but  in our case, for a  start-up, it is easy and cheap, because is test another way of offering services, as an  experiment, with few resources assigned and if the idea doesn’t work, try another idea or go back to  the original way to adjust some variables, with out risk of lose lot quantities of money or reputation  in the market.

Application

To try the business model, firs we design it and make a research of other sectors with the similar  business case that we want, we develop as survey for our new customers and we select different  measurable variables to gather numerical information to compare with the actual model, or with other  model that we have to test in the future.

At the begging we star offering the service in the new way to all our customer, but with the  information, the survey and the statistics generated we discover that the business model was only  attractive to biggest clients, the small companies want the normal service.

Insight and approach

What I learn of this exercise and this method, was that try anything in this case a business model, it´s  possible with the learning launch, its possible to do it fast and cheap, to change or adjust things that  doesn’t work well, and compared with similar methods or the common method that it’s a pilot test,  this its much better because we obtain numerical information that its useful to adjust or compare  between options.

As I explain, this method was useful to identify that the idea that we have, only it´s attractive for big  companies, may be if we use other tool this deduction has been more difficult to obtain.

This course was a great opportunity to learn the correct way of applying this tool that I was using  without knowing the exact application process, the difference between this tool and a pilot test and  the advantages of using it.

