Design Thinking-Visualization

Challenge & Selection

The very first thing I always do is, I think. I am a visual thinker because when I visually think I  learn about complex mechanisms. Visual thinking covey a better answer than a verbal one in  maximum cases. Now a days the ugliest side of an urban city is traffic jam. And increasing of  ride sharing platforms in many cities the number of cars is also increasing day by day which  causing more jam, and the fares are also increasing. I want to reduce the use of cars and also the  fare, by connecting 4 people in one ride heading in the same direction. The tool I used is visual  thinking or simply visualization.

Application

This is going to be a service where an individual will share a ride and splits cost, fare with  another traveler who happens to be going in the same direction. I will make it affordable to  everyone reducing congestion, pollution, ease traffic, reduce CO2 emissions. We have done a  survey with people using ride sharing platforms on a regular basis and also with them who use it  occasionally. Most of them were students and corporate people. Around 60 percent of the people  said they do not use ride sharing platform that much till they get a discount although they have  ride sharing applications installed. And the rest 40 percent use it more often but would be glad if  the fares were less.

Insight & Approach

People now do not have to break their bank for a ride, meeting new people every day, less cars  less congestion on road. A service where the "60 percent of people" can get a ride and splits cost  with another traveler so they do not need discount as the fares will be divided. And for the rest  "40 percent" our service will make it more affordable for them.

