Learning Launch

Challenge

I am part of a team in my organization’s marketing department and our challenge is to improve

the activities and projects in their workflow within the department in order to create events and

campaign to increase online sales. The scope of the project includes the digital marketing

department composed of 20 employees, as well as the marketing department, event coordinators

and IT department, with whom we work closely. Project timing is 2 months with minimal

resource with only company’s employee.

Selection

Our team decided to use learning launch tool as an experiment to quickly test an idea and

prototype.

Application

We adapted the method Scrum project management for our project and focused on the structure,

execution of the events campaign. Then we structure our talk, projects and process to adapt to the

method we adopted. We tried to become more agile, open to the changes and challenges. We had

training, workshop to create an agile structure and process flow. We went on to speak with all

our teams members (internal) to get feedback from others on what could be improved in the

process flow. Then we spoke with other team members then we came up with a framework for

the project.

Insight

Learning launch to helped out teams in several ways which are

 Help in identifying assumptions and test the assumptions though launches

 Create more agile workflow

 Result oriented approach

 Prioritization of task and process

 Continuous improvement though assessment

Number of people in the event doesn’t turn out to be as many as we expected so further

improvement has to be done.

Approach

From first launches we have learned few things which we will use in our next one. Once we gain

the insight we have come up with a proper plan by leaning thought the launches we made and

make necessary steps to ensure we do not repeat the mistake.

