Challenge

Mr. X is a college student who is passionate about graphic designing. In his spare time he creates

event posters, logos, invitations sometimes for his college and also to his friends. He sees his

passion/hobby as a potential business in future along with a group of likeminded people. The

challenge here is check for the viability of this business. Mr. X needs feedback on a large scale to

decide whether his works are unique and noteworthy and whether could it be a driving force of the

business. Also whether his works create value to the possible customers better than the

competition.

Selection

The most suitable design thinking tool Mr. X feels is the Learning Launch. It is an experiment

conducted in the marketplace quickly and inexpensively. After studying about learning launch,

Mr. X is convinced that the purpose of this tool is to learn. If you learn valuable information about

the idea, then it is a success irrespective of the soundness of the idea.

Application

The first step in the learning launch is to create a hypothesis. In other words, to have an assumption

that the Mr. X’s works are actually unique and significant. And he creates better for value for his

customers. Mr. X is seeking the truth with these assumptions. If the tool dis-confirms the

assumption it saves a lot of trouble for Mr. X. It saves his time, money and most importantly if he

wishes to continue he can make changes to the idea.

Next Mr. X has to get the data, quality data. Mr. X can set up his business in the online world

(social media mainly) and post his works there. Anonymous surveys can also be helpful in this

case to get honest, unbiased reviews for his works. If his works are actually good, it would certainly

increase popularity of the business with some kick starts. To get the data regarding his competitors

and their pricing he can make use of the internet.

If the data collected are re affirming the assumption, it is a sign that Mr. X can move forward with

his business plan.

Insight

What Mr. X learns after the implementation of this tool is that he needs to stay clear from

confirmation bias. Confirmation bias is where you see your idea is flawless. That is where honest

reviews help confirmation to get rid of the confirmation bias. A lot of people found mistakes in

Mr. X’s works which made him to work on those mistakes.

Approach

After implementing the learning launch tool, Mr. X found out that he still needs improve his

expertise in graphic designing to set up the business. Once he gains the expertise Mr. X intends to

apply the same design innovation tool.

