Storytelling is more than a tool, since it allows to generate conviction in a

more dynamic way. I am currently working in a help center for the elderly

economically bad, older adults who were abandoned to their fate and

many of them deal with diseases and emotional disorders that were

generated in the course of their lives, they need to strengthen their well-

being, having a stimulus that helps them reach empowerment. Very often

I help people looking for solutions for the different situations they find

themselves in.

Storytelling has been defined as the art of telling stories that facilitates the

use of techniques of involvement and conviction, managing to generate

that the audience identifies with the content that is sent to them. For this

reason, when I work with older adults, I usually share stories that make

each one identify with them and they can express their experiences with

total confidence, that is, they feel connected finding a way to share their

experiences in teaching or learning. Usually I share stories from my life or

that a close member has told me, I use these stories to better understand

the thought processes and develop strategies to find a way to gain well-

being in their lives.

Some time ago a campaign was carried out to support those affected by a

flood caused by a river overflowing. At that time, I was in charge of a

social services agency, but it had a very rigid and not empathetic

structure, seeing that they were not able to control the disturbance of the

affected people, they called my work group to provide help with

vulnerable people who were in shock. Actually, the issue was strong, but

with dedication we were able to provide a positive impact on the

residents, the vast majority were doing great but it was then that I realized

that a family could not control their emotions and they were terrified of

what happened. I approached them to see what was happening and it

turned out that some time ago the father of that family had drowned

because of a similar flood, it was there where I put all my efforts to ensure

that this family can face the crisis experienced.

I was actually surprised, since I had been through a situation similar to

that of that family. It was then that I decided to tell my story to that

desperate family, a few years ago my mother had died from a car

accident, but that was not all she was treating for cancer, she was coming

out of chemotherapy when everything happened, it was too shocking to

me and all my family because we were not prepared for his departure, I

know that the reasons for the death of that family and mine are different

but we both lost a father and a mother who are the most sacred thing that

one has, I also told them how we overcome that pain and we were able to

move on. The results were very good, the family was already much calmer

and peace took hold of that bleak and sad place. Apparently, the agency

was satisfied with the great impact that was generated, since then training

has been provided applying this great tool. Sometimes a story can bring a

lot of peace to the strongest storm.

This course made me have a different approach because it makes use of

stories that appeal to the social values of the target audience and allow a

connection with it. Now I can prepare ahead of time and think of stories

that connect directly with emotions. I am very grateful, since the program

was a valuable source of information through which I was able to develop

new skills in relation to design thinking that will be very helpful in my

professional career.

