REFLECTION

I am a member of an organization’s marketing department. The goal is to increase sales in the latest  product with the marketing budget to be spent on right campaigns.

We have decided to use the learning launch tool. We’ll be using this as an experiment to test our idea and  prototype.

In here, we focused on the structure of the tasks. Particularly, the team first identified assumptions and  hypotheses for the design thinking tool. Then, we interviewed experts to gain insights. These insights  could lead us to the appropriate strategy we needed for the marketing department.

