My reflection on the Mind mapping tool from lecture 3 in Design Thinking    Challenge & Selection    I am working for a well known Pharmaceutical company and am responsible for Digital, Data &  Analytics. My role is to identify our customer needs and ensure that we come up with solutions for them  on their micro moments. One of the projects we are working on is to understand customer behavior that  is interacting on our portal and act accordingly. I have utilized the mind mapping tool for dialog between  various stakeholders to get a better understanding of their needs and consider this during our next  version of the portal design & development. Since it was more then 1 person I thought this would be the  best tool to visualize things and also show the connection between them.       Application     We invited different people from different teams within our company and some of our customers in order  to discuss current design vs how it could be in a one day workshop. At the beginning we grouped them  into 6 in each table. In total we had 5 tables so 30 people. Each table had team members from different  functions of our company and 2 customers who volunteered to be part of the exercise. We explained  first all the features our portal has in order to get everyone aligned and on the same knowledge state.     We assigned each team a persona and asked them to act like this person during the workshop and to  try to use the portal with that mindset. Each table had to come up with what they feel, think, experience  by putting these onto post-its which we then mapped out and combined similar ones together.     Since mind mapping tool is very much visual, it helped us in a much easier way to understand and  connect the dots during the conversations. We were able to point out the relationship between some of  the items that came up and it helped to increase our discussions around those topics.        Insight & Approach  With the information collected I asked this time my team to use this combined mind map in order to  create a list of items that would deliver a better user experience. They utilized the existing map in order  to prioritize the work that needs to be done and also have used it to identify which parts we could  separately start working in parallel to be more efficient during the design & development cycle.    Once we created a mockup with the new changes and the additional features that came up during the  workshop I saw how right I was by applying the learning. The results were totally different then we were  thinking. Features which we thought would be the most important ones didn't even came up as needed.  We saw that the prioritization we have done before was totally wrong and not accepted on the customer  side.     By utilizing the mind mapping tool we were able to create the MVP(Minimum Viable Product) with a  much bigger user acceptance test result. Responses that we got in fact were more than our existing  product. This has been an impressive experience for me to see how a basic tool can help you to search  for patterns and insights in the huge amount of data that was collected during the workshop to  understand our current reality.

