An organization that is dedicated to solve problems of environmental  impact and social problems is in a small problem which prevents their  progress is increasing, that problem is that they do not have enough  monetary resources to continue developing their activities as they do  daily.

In order to solve this they decided to hire a person who is capable  enough to be able to use some of the four tools that are visualization,  storytelling, mind mapping and launching learning to be able to get  them to have enough income to not end their project.

This person came to the conclusion that he would have to use all his  qualities to make his mission to save this project successful. He  decided to use each of the tools for the realization of what would be a  commercial to raise funds, in reference to the storytelling tool he came  up with the idea of making this commercial and expose to the general  public the situation in which our planet is and the conditions in which  certain vulnerable groups are.

Finally, he will use mind maps to get a clear idea of the important  points he wants people to observe and that is practically the challenge.

After a few months he finished his challenge in a pretty epic way, not  only did he raise enough money to continue with the operations of that  organization, but he also reached the hearts of the viewers because  the approach he gave to the commercial was human and made the  people who saw it not only donate a little money, but also join the  cause by taking action to change the world in which we find ourselves.

