C1 - Internal use

Visualization tool

Challenge

I work as an advisor for a cosmetic company. In my work, I hear and read lot of experiences  what people have with our products. There is a specific area in cosmetics, which gives me grey  hair: at home hair coloring.  I bet almost every one of us has some experience with box dyes, If  you have not colored yourself hair at home, it’s your sister, mother, brother, cousin or friend.  The home coloring –experiences are not, surprisingly, only good and why is that? Because there  is no “free information/advice” available for people who want to color their hair at home,  people do not know the facts and that leads to unnecessary mistakes, like the famous yellow  hair. My challenge is to create an educational tool, with which sharing correct information we  could increase sales and avoid unpleasant mistakes at home. And other part of my challenge is  to participate in to my innovation competition at my work, so even bigger challenge is to  express the idea in a way that would inspire and active others to work towards the same goal:  Educational marketing tool.

Selection

I love visualization. I dream before I can think of the facts. The choice is clear to me:  Visualization tool. Visualization is also the perfect choice, when you want others to understand  and get inspired about what you are thinking. As Angela Mayer said in the video when we are  talking and changing opinions, we all can understand the words a slightly different way. I  wanted to be very clear in my innovation, so I chose to put my thoughts into pictures.

Application

When I started to think my challenge, the first thoughts were: It should be easy and available  for everyone. A mobile app was a clear solution, but I have no clue how to make one or where  to star. The competition coming I chose to make a PowerPoint -presentation, where I could  sketch my thoughts for more reasonable form. In the first sheet in my presentation, I wanted to  create something, which would give something concrete about my idea. I visualized the layout  for my app. When you think of a layout in app, it is square and there is a symbol, so that was  easy. When I had finished the layout, there is something concrete other people can see and  feel. After that, I made the first page the “homepage”, where I wanted to draw a picture about  the information what is inside. Nice inviting picture in the background and few main topics  what people are most interested about when it comes to hair coloring. I also included sheet  with goals in it, because in my inspiration I might forgot to tell them verbally and it would be  easier to my team to started working towards them or create even better goals when we would  put our brains together.

Insights and approach

C1 - Internal use

Personally, I would not do anything differently in my approach, because Visualization and  bringing things to a life is my gift –I am Geoff. In the course I noticed that when other people  find the Design thinking hard, I find collecting data and “following numbers” hard. What I found  the most important in this task and in the course is to develop the areas, which feel most  difficult. If I could, I would have chosen another approach -Learning Launch. My challenge is  very human centric, so real experiment would be efficient way to approach my innovation.  Luckily, it is not too late for that. I hope that when my Idea get its change we will be able to try  it in real life to see if it is really needed and does it help the consumers in hair coloring at home.

