REFLECTION – VISUALIZATION

CHALLENGE:

I work in the interior architecture and design sector. We usually help people renovate their interior  spaces, whether at work, home, offices, retails, etc... I have experience with a client who was trying  to renovate a 28m² fast food restaurant. He was concerned that such a small space could be  transformed into the design he wanted. The time that we were given to deliver the design solution  was not sufficient. Therefore, as a design team; we decided not to spend a lot of time creating and  producing 2d and 3d visualizations. So, we simply delivered a presentation consisting of a list of  materials, color palettes, furniture, and one simple plan and section 2d drawing, to illustrate the  needed measurements.

SELECTION:

Despite the limited time constraint, our customer was not satisfied with our design presentation. We  ended up, finally, creating a more pictured presentation, in order to better communicate our ideas  and to give our client the needed information to make final decisions and most importantly, to feel  confident.

APPLICATION:

When we leaned on the visualization tool, I would honestly say that many changes have occurred in  the initial design. And after modeling our interior scenes, rendering, and applying chairs, tables, light  fixtures, appliances, and textures; we could easily communicate with our client. As a result, we  clearly figured out what is working and what's not.

INSIGHT:

By applying the visualization tool, both the design team and the client were pleased by the outcome  and the final design of the fast-food restaurant was fascinating.

Visualization played a great role in this project. Thanks to this tool, we were able to convince the  client. And, we made our ideas tangible and concrete. It is crucial in architecture, interior design,  advertising, and all innovative businesses in today's world.

APPROACH:

This course enabled me to revisit this tool when I thought it was unnecessary, tiring and time- consuming. Visualization as a design tool is a must in the interior architecture and design industry. It  should be considered in all design offices.

Now, my short-term goal in future design projects is to develop my 3D modeling and rendering skills  in order to produce high-quality visualizations. It makes your design idea unique and vivid. It brings  your design to life.

Ahmed M. Ali

