Challenges & Selection:

I chose Story telling tool which was discussed in module 2.

Stories play a significant role in the Design Thinking process. A story constructs a narrative so that

we can gain a deep and emotional understanding of our users. It allows us to pay attention to

various aspects of the users, including their environment, their needs, desires and problems, and

allows us to design Human-centred solutions that meet their needs. Aristotle’s seven elements of

good storytelling should always be applied to the Design Thinking process; doing so, we can have

a holistic and well-rounded comprehension of our users. These seven elements will help us to

observe and tell the essential stories—and there are also several methods, such as story

share-and-capture and journey mapping, which enable us as design thinkers to take advantage of

the power of storytelling so as to build empathy with our users.

Application:

How do we communicate knowledge? It is not through raw data, but through data in context that

constructs a story. Knowledge is captured in stories. Stories are the foundation of the process for

examining a customer need and how they are behaving. Stories provide us a context for

brainstorming and developing new insights. Building a narrative is how we communicate the

customer problem to others on the product team.  Stories convey our understanding of what

already exists and then they open the door to envisioning the future. Storytelling is used

throughout the Design Thinking activities.

Insight & Approach:

Good stories always captivate audiences. In user experience (UX) design, you use storytelling

throughout the design process to ensure that all work focuses on the users’ needs and the

value you want to give those users. After completing design research to understand your users’

needs and desires, you use your insights to tell a story about who your users are, what they

need and how you’ll provide that. This story makes it easy for everyone involved in the project

to empathize with the users and ensure that their work matches the story. Having a story

throughout your project means marketing the design at the end of the design process is also

straightforward, as you already know exactly which story to tell to show how your product

provides value.

Always Consider

● The What – The user problem/s you define: E.g., They work too much overtime because

of…? Budgeting problems at home?

● The Who – The users themselves, envisioned through personas. This includes people who

play influential roles in the main user’s  story.

● The How – Your story arc, with a beginning, middle and end. From introducing the player/s

at the beginning, you build towards their biggest problems (which many factors can affect)

and finish with the happy ending your design delivers.

