Project: Make your own Framework

Project Example Answer

Prompt:

Imagine you're a consultant and are doing a social impact project for a charity that looks to reduce  homelessness.

Question

•  Use the ideas gained in this course to try and develop your own framework to the question: How can  this charity increase donations so they can reduce homelessness?

My initial framework is below with ideas of areas to look at for the bottom branches:

•  Who actually donates?

•  What influences their  choice?

•  What groups of people  don’t currently donate?

•  Cash or card?

•  Use different donation  strategies like  subscriptions

•  How easy is the  transaction?

•  Price of donations

•  What channels do they  currently promote on?  -  Radio?

-  TV?

-  High Streets?

•  Which channels are doing  the best and what trends  are the channels showing  going into the future?

