I study and work as a graphic designer and during this time I tried myself in various areas of  design and also in working with real clients and their needs.    Tool – visualization    In my essay, I would like to cite as an example the experience of my real work with a customer  and about the tool that I chose to work on my project. One of the most important parts of  design is visualization, because, first of all, thanks to competent visualization, designers can  clearly convey their message to the customer if we are talking about the early stages of work.    Application  My task was to develop packaging for Turkish delight, the customer asked to make it modern  and interesting. However, this request was not clear, and the customer himself could not say in  detail what he would like and what packages he liked. Then I invited him to look at the  packaging of competitors on the Internet together. We have compiled a list of packages,  dividing them into four categories: luxury, budget, souvenir and modern. So it became easier  for my customer to understand the preferences in packaging and our work, thanks to  competent visualization, has noticeably improved.    Insight  After such work experience, before starting work with a new customer, I always suggest that he  find suitable references of what he wants in the form of pictures or videos, since such images  are more unambiguous, they are easier to perceive. We understand that we are talking about  the same thing when we use pictures or presentations, this is great, since then you don't have  to do the same work twice.    Approach  Next time, I would like to improve my approach to communicating with a client, not only  through visualization, but also thanks to the four questions that I met on the course. Also,  perhaps I would like to use mind map in order to more competently and logically disassemble  ideas, as well as create them using brainstorming.    In this essay, I shared my experience with visualization and drew conclusions for  further work with customers.

