Learning Launch

Challenge

We are a soft skill consulting firm that is trying to grow vertically; our current market is made up  of manufacturing Industry, Medium and Small companies that are in need of implementation of  soft skills training. Due to the Covid outbreak we lost 95% of our sales and the projected sales  also became uncertain. We believe that our current product proposal was the main reason that  our sales dropped dramatically and we are looking to diversify our product.

Selection

We implemented a learning launch tool because it gave us an opportunity to create a product  that´s carefully designed and launch, this would allow us to test the key underlying value of our  newly design product and give us potential growth.

Application

After going through several design thinking stages, we came to the conclusion that our current  product was one dimensional, for example our quoting was based on hours, thus limiting the  potential continuation of a project so we launched programs instead of training.

Insight

Once a client decided that they were going to purchase one of our products it was limited to the  hours that were bought, example: (Time Administration Training 12hrs). If we implement a  change in prospective of what we are able to sell, we can prolong our relationship with our  existing clients, example :(Time Administration Program) thus converting our predict to  consulting. This way we can grow vertically and maintain a prolonged relationship with our  clients.

Approach

The learning launch tool gave us a quick response to an internal need although through the  process we implemented other tools, I would like to implement more market research to  pinpoint the clients need, after all to launch a new product is based on our experience and  assumption, in the future I would like to have more insight form a client’s perspective and need.

