Design thinking for innovation - Coursera    Reflection - Visualization Tool    Challenge    The challenge selected was to communicate and present to a C-Level executive financials  impacts associated to launch a new project as well as the return on investment forecasted  that this project would eventually generate. The main goal was to discuss with the executive  the details behind this innovative idea and get the project approved.    Selection    To accomplish the challenge and get the project approved by the executive it was used a  visualization tool.  The main reason behind this election was that a visualization tool will allow us to  communicate effectively with the C-Level executive. It is important since any visualization  tool will take us beyond the limits of using just the language but to represent in an executive  format what this new idea and project is and what the financial impacts would mean. Finally  another reason behind the election of this tool, as it was mentioned in the video is that by  using visualization tool the communication process get synthesized.    Application    The application of the tool was launched in a Powerpoint Presentation. It was set a two  hours meeting with the executive with the purpose of review all the project details including  the financials assumptions. To arrive the meeting with a good visualization tool it was  needed to meet previously with a graphic designer asking for help in order to adapt all the  content and information gathered in a visual way by using modern and designed images and  pictures. The presentation explained very carefully all the project components such as the  financials, the scope and responsibilities as well as the main point of contacts. Also, it was  mentioned the project idea would improve the customer experience.The intention was to  leverage all the colours, images and symbols as much as possible in a clear way in order to  be more persuasive with the top management and let him think in a nonverbal way. In other  words to be very explicit with this new idea since as we learnt from the video, the brain  creates images and pictures from something that does not exist. The tool was applied  effectively and the executive approved the project with some recommendations.    Insight    The insight gained was that typically we don't talk about something concrete but the fact of  having an executive presentation and share that piece of information as common view  allows you and your audience to focus on the same thing and get consensus more rapidly  than speaking without any preparation. Using the presentation would eliminate the ambiguity  could arise on the audience. From a design thinking perspective the visualization tool or the  other tools reviewed in the course helps us to improve the communication process either to

present an idea, to show the results from any given project in a creative way or to commit  the audience to the project.   This course has helped me understand there are several tools to apply in a design thinking  process, such as a new approach to communicate as well as a new product or service  development.      Approach    In this case it would be really powerful next time to use a in a combined way any  visualization tool with an storytelling tool concatenated. It would allows us to improve what  we are trying to communicate with an structure way to walk the interlocutor through an idea  and ultimately to make the story convincible.      Mauro Iorio  April 2020

