Using the Learning Launch in the production of “chorizos”

Challenge:

“AJ” is a family business dedicated to the production of artisanal “chorizo”, which is a kind of sausage  traditional in Colombia, in this particular case made with pork. The product is characterized by its  excellent quality and delicious flavor, fundamental factors for customers. The company wants to start  producing and selling other products in order to expand its portfolio and be able to cover other  markets.

Selection:

For this purpose, the design tool select is the Learning Launch, which consist in make small  experiments that test the new idea or ideas in the real marketplace. I selected this tool because  I think is the perfect one to analyze the impact that a product could have on the market and get  different opinions of costumers. All this data will provide a lot of useful information to improve the  products and reach alternatives that are preferred by customers.

Application:

In the search of ideas of new products, it was evaluated the idea of a “chorizo” made from  chicken, that is very common and could be easy because we already had the equipment and  knowledge to produce this kind of sausage. So, we started to search different recipes to have  an idea and started to create our recipe with the different ingredients, trying not to be such a  greasy product. Then, the chicken sausages were prepared.

The Learning Launch was used when we had the product, because we gave some test of this to  different people, mainly relatives, in order to have some first opinions for improvements and in a  near future, we can do another Learning Launch with some of the costumers of the product.

In this occasion, the tool was applied effectively and since the product is food, it was easy to  make the tests and get some useful information for the next steps of the plan, where the tool will  be more effective because will be use in the real marketplace.

Insight:

At the end of the experiment, we detect that the chicken “chorizo” was a little bit dry and spicy,  also, some people thought it tasted a lot of spices. In this order of ideas, we are redesigning the  product recipe adding parts of the chicken that has more grease and adjusting the quantities of  spices.

Approach:

Finally, as I wrote it before, we are preparing another Learning Launch with the improve recipe  of the product with the real costumers, to get a more real feedback. Probably, before this, we  will use the tool again with family and relatives to a have a first impression and get their  approval, so the test product for the costumers will be of a good quality.

