Luis Hernandez

STORYTELLING

Challenge & Selection

Storytelling is an excellent tool that design thinking gives us. It helps us a lot  because the process of empathizing is the most important thing in design thinking  and through a story we can make our audience feel included, understood and even  make them smile. I select this tool because personally it is my favorite since I love  the way the stories are told, I find it fun for the public and also because it is  something so well elaborated you can reach many places with it. The fact of  studying, analyzing and developing a story for the promotion of our product is  something fun and often moving. I share stories that have marked both me and my  family in order to generate a special bond with our customers, and I also use this  link to improve because thanks to your comments I can improve either my product  or the way I share it with the public.

Application

To carry out the storytelling I can think of a story in which people feel included,  for example, a household product. The story begins by revealing a person who has  a boring routine and who does not enjoy being at home, nothing interesting  happens in his life but one day he finds a bird that follows him to his home, he is  bored lying down when Suddenly he realizes that the bird poops on his table on the  terrace, he is forced to clean but then he realizes that he had not been on his terrace  for months, without enjoying it and with that the idea comes to him of having a  party in it, and when you have everything ready, you realize that you need a grill  and that is where the solution occurs: a semi-professional grill at a good price and  easy to order. It is a story that occurs to me a bit quickly, I could refine some  details, but this is the way that storytelling is carried out, with this I can go to a  company that is in charge of selling this type of product and tell them how we can  promote their products.

Insight & Approach

Undoubtedly, storytelling has been a tool that gives us a lot, with the story told  above it can be deduced that such basic products can complement something as

Luis Hernandez

important as socializing, getting out of the routine a bit and that is how we also  empathize in people. Thanks to this course I can see in a different way everything I  need to be able to make my ideas clear and thus have more possibilities in the  world, have more options and be able to see beyond what I have currently done.

