Challenge

The primary task of a company's Financial reporting unit is to support the management in making the  right financial decisions by transferring the finances to its internal and external customers in the  most accurate way. The first priority of the companies is profitability. When it comes to profitability,  the Company must follow very well which customer is selling which product with which profit. While  working in the financial reporting unit, this was one of the biggest problems for my company.  Because of the nature of our business, we were selling more than one product to our customers with  various bundle setups and different discounts. However, we could not track the revenues generated  by these customers and the expenses created by the customers on a customer basis. This situation  prevented us from making the right offers to customers and seeing which customer profit and loss.

Selection

We used Visualization and Visual thinking for the idea of developing a tool to track customers'  profitability. To develop a tool, we had to start a project and first examine the existing processes.  Visualization method, I think one of the most effective methods to solve complexities in processes,  since evaluating the structure, mapping the processes and determine the problematic issues can be  seen with the help of used schemes and mappings.

Application

To start with, we listened all related employees to these products within the organization. Our group  was comprised of approximately 15 employees including  managers and directors, employees from  support functions such as finance, Information and communucation techonolgy teams. Every  employee explained their responsibilities and information flow within the organization and the  processes, and their needs and expectations from the organization. Accordingly, we prepared  detailed process models and maps for these financals needs.

Thus, the needs of our application, which we can easily follow the profitability of the customers at  CXO level, have been revealed. By transmitting the right needs to ICT teams, we have prepared and  launched customer profitability financials in a short time so that we can see EBITDA. Now our CXO  and all other management staff, especially sales teams, can follow monthly which profits and losses  we are losing from which customer. The profitability of the company has increased by taking  decisions such as not making new sales to the damaged customers.

Insight and Approach

By applying the visualization tool, we identified the complexity area and had a clear understanding of  financial structure and processes. With the help of the visual schemes and mapping, structure,  information flow, and the both needs of management team, sales and finance teams. I think  visualization tool enables us to see problematic areas within a process clearly and easily.

This tool provided us all with the clear and correct understanding of financial needs.

