The page refers to: Design Thinking for Innovation/ final Assignment/ examples

Learning Launch

Project BoxLife: The second life of boxes.    Challenge:    Science 2000, the internet shopping become more and more in our life, also the  physical flyers are lower attention than mobile advertises.  As we can see many internet shopping boxes appear in recycle bin or just trash it.  What if can have tools can inspire costumers (who buy product with package box) to  reuse these boxes in fun or functional work?

Wondering if can encourage costumers reduce/ reuse in fun way, also can rise  company (product maker) reputation of environmentally friendly.     The project scope includes the online marketing and research department composed  of three employees (we want keeping as low cost as possible), as well as outsource  for possible support from other NGOs, with whom we work closely. The project  should cost around 3 months for first stage, and the solution should include an even  distribution of working capacity the team members. We will focus on trying to  uncover what our team members, as well as key stakeholders within others NGOs,  consider to be ineffective or problematic with regard to the workflow.

Selection

Our team has already gone through several design thinking activities/tools, so we are  ready to try the learning launch tool. Broadly speaking, the learning launch is an  experiment meant to quickly test an idea and prototype.    Also we reference other tool for drawing and comparing current business situation  with traditional business model, from user experience/ quality of service/ flexible of  use/ emotional…..to price(cost) appeal as follow:

The page refers to: Design Thinking for Innovation/ final Assignment/ examples

The “Box2life: The second life of boxes.” Not just come from thinking of  environmental, also encourage peoples reuse materials in many of similar situations.

Application  For our first learning launch, we focused on the how is our online marketing tasks

work. also we wanted to see if we could structure our tasks, projects, and seeking  other platforms who can support by NGOs which in an effort to become more  carefully. This tested our assumption that the structure and execution were the main  causes of our workflow challenge. Our team went through a two-week training with  a Scrum project management coach. Next, we went through five workshops to  structure our tasks and processes in a more emotional way. These two sessions  occurred within in a two-month timeframe. We expected to produce a document  with a clear description of our new, more agile processes/workflow.

For our second learning launch, we focused on gaining clarity about our tasks and  priorities. This tested our assumption that our prioritization of tasks was the main  cause of our workflow challenge. Our team completed an anonymous survey.  Additionally, three key founders from the relative design/ media/ post background.  The surveys included questions about our new, proposed process, understanding the  process and the prioritization of tasks, and feelings about the change, and were

The page refers to: Design Thinking for Innovation/ final Assignment/ examples

conducted within a two-week timeframe.

Insight  By applying the learning launch tool, our team identified our assumptions and  designed launches to test these assumptions. Additionally, we reference other tools  to consider more further for whole business:

Approach  Given that our team has already gone through several design thinking activities/tools  and are at this stage in the timeline, the learning launch is the appropriate tool. As  previously mentioned, our team needs to review the insight gained from our first two  launches and incorporate this insight into future launch designs. Future launch

designs should reflect insight gained, progress made, and come closer to a  compelling solution ready for full rollout.

The page refers to: Design Thinking for Innovation/ final Assignment/ examples

Change package printing to have the way can reuse these boxes, further on, the  filling material can be reuse become component of reused boxes, the printing or  filling material will not change package cost much.

To create an Box2life APPs or imbedding in social media, people can share their idea,  the product also can promote while people reuse these boxes.

Feedback:  The project was looking for other opinions, we talked to internet business expert/  product designer and field relative professors, the feedback mostly is positive. Also  got good suggestion such as how to make the business sustainable/ minimal  environmental as much possible.  These early feedbacks will adjust the business from the design to production.

