Reﬂection - Visualization

Challenge & Selection

As a system analyst and project manager in a tech company that works with startups, we

are usually seated with people from deferent areas, roles, and experience that try to

explain their ideas through talking itself. This way had made us have some trouble ﬁnding

a middle ground in explaining their idea from a business side and us analyzing it into

digital technology concepts is usually a challenge for us. I selected visualization to help all

teams to start using their creative right side of their brain and start visualizing the idea to

come to life from both the technical and digital side.

The visualization tool is not just drawing characters. It is also using diagrams and shapes

or arrows to demonstrate the idea. This helps the team unify their thinking and reach the

ultimate goal.

In this project, the stakeholder was trying to build a new platform that helps in gathering

data on FMCG products from people in a new creative way. Since this scenario had

recognized actors such as the product user, distributors, and logistics people, I thought

that using the straw man graphic and other pictures, wireframes, and short ﬁlms would be

beneﬁcial.

Application

I start planning the actors by drawing them on the whiteboard while thinking out loud with

the stakeholders. We plan by imagining the journey or each of the staw men characters

that represent (end-user, delivery person, and data collector). While planing each of the

users' journeys we can now imagine a more detailed structured route and actions that

they will be reforming which helped us in knowing where we can automate the processes

to get more accurate and deep data.

Insight

Using this way of designed thinking has helped us tap into the creative side of our brains

as well as unifying our way of thinking to have a good understanding of the idea they are

trying to explain and agree on from all sides of the business. This approach also

incorporates a little bit of the storytelling tool as we needed it to draw the journey of the

users on the board. Finally, the IT team will use the images and diagrams imagined and

planned to dram more accurate modeling diagrams that help us plan all classes and

models of our new upcoming project platform.

Approach

Our team has enjoyed the visualization tool we used. It made the discovery session more

fun and enjoyable as well as it has incorporated the storytelling tool. I would re-use the

tool again in our future discovery sessions.

