Example Reflection :    Storytelling    Challenge & Selection :  I work at a not-for-profit organization in the Business Development sector. In my first quarter  of leading the team, we faced a bottleneck of events being extremely cliché and not being  able to attract audience and footfall since the past three years. Every year, we'd use the  same approach, similar panel speakers and theme, which resulted in failure.  This year, my team and I decided to change our perspective, and adapt a storytelling  approach. The theme of the event which was : Youth Development, got changed to Let Your  Voice Be Heard, and our marketing plan was aligned to a customer centric approach with  stories of selected attendees from the workshop in terms of how they had an all round  development post this workshop.    Application :  Now, with the strategies in place. We designed the entire event in lines using the storytelling  methodology. Each of the keynotes and speeches and discussions were carefully outlined  with stories from their lives that resonated with the idea of Youth Development which  celebrated the essence of storytelling as the attendees felt connected throughout the  workshop. Post this, we had an open space, a new concept and innovation to the event  where we boxed out major ideas discussed in the events and asked our attendees to write  about their own experience in anyone of the central ideas discussed about Youth  Development on a piece of paper and put them in these seperate boxes.    Insight :   We noticed approximately, a three hundred percent spike in the number of attendees. From  barely about 110 attendees in the first three years, we saw an enormous jump upto about a  crowd of 450. What went better? Through our surveys, the engagement through the event  saw a leap of about sixty five percent! And this was all due to changing the central plan from  a fact and figure based event to a storytelling event with every youth experiencing an all  round development and engagement of the people.    Approach :  Seeing these insights. We formulated a plan of action of executing a series of such events  throughout the year. Smaller workshops targetting on an all round development of the youth.  We will now conduct these events for the youth that are about to graduate with limited  seating for about four times a year. The stories will be coming in from various youth  speakers who have become industry experts and how the youth could develop their career  in the best way possible. The stories shared in these workshops shall also be available post  a few months on youtube to increase the brand visibility and to target a good footfall  everytime we do this event.

