Storytelling

Challenge & Selection

The challenge in this case was to implant in a company a series of important milestones that  were never made in the same way or in the stipulated time.

The complex thing was to make everyone understood the importance of these milestones and  to be carried out under the same criteria.

It had never been achieved at all levels of the company, because of the characteristics it has, a  catholic organization and that only acts in the short term, the challenge was that everyone  understood and carried out so that it would be repeated in the future year after year, leading  the company to a way of making it more stable and consistent in its processes.

I thought that the storytelling tool in this case was the most appropriate to be successful in the  challenge, since everything that had been tried before had not worked, the processes were too  long and complex for people to execute, this tool it would allow us to tell a story, simple, easy  and funny, something different to meet the marked milestones.

Application

To apply this technique I had to convince the executive committee that it would be the most  effective.

The company needed to create understandable, short and stable processes, and the  storytelling tool allowed us to achieve it.

The company was used to not having consolidated processes and to do things as they  happened, this new tool was something totally new and innovative in the beginning difficult to  understand.

We showed them a small pilot so that they could understand what storytelling could do in the  companies and when they saw the results they did not hesitate to start it.

Insight & Approach

Well, after the executive committee saw the pilot we did, his vision changed completely on the  tool and the benefits that could bring us to consolidate the processes in the company.

We started to check the process of evaluation of the performance of the company, taking into  account all important milestones that impact on this process, such as the detection of training  needs, budget, objectives, mid-year performance review, process of evaluation of the talent,  and succession maps.

With all this we created a story where the employee was the protagonist, each with his  character in this process, insisting on the milestones but especially in the messages that  everyone should understand and transmit in the different meetings.

After a good communication process and an impact storytelling, we launched it in the  company and began to carry out all the milestones that we had communicated, all the  milestones that we had marked were achieved, and all the involved people understood the  process immediately.

With this tool we have managed to make the difficult easy and that people understand and  know what they have to do.

