Content ideation through MindMap

Challenge:

I am responsible for creating a website focused on content development that

transmits experiences to potential tourists looking for information about the city of

Foz do Iguaçu (which is on the border between Brazil, Argentina and Paraguay). The

site has access from all over the world and tries to deliver educational content about

tourist options with over 10 years of existence. The biggest challenge today is

maintaining the quality of content by creating new texts that deliver value to tourists

that can be produced and updated constantly with a small writing team.

Selection:

The main tool that could assist in the development of this content ideation activity

would be MindMap, through which it would be possible to map large amount of

ideas.

Application:

Building an individual MindMap will be the first activity, each involved in the content

ideation team will be responsible for structuring a diagram of interrelated ideas

through their insight into the content opportunities that can be created. With this we

enable each one to express their value proposition about the content to be produced.

Second, individual mindmaps should be converged into a single mindmap that will be

used throughout the site, generating unity in both the progression and the content to

be prioritized. The idea is to provide the maximum extent of content ideas, out of

"easy" or "common", so that the content created generates new experiences for

potential tourists.

In a third moment, we would like to organize a “collective brainstorming” providing an

interactive tool for potential readers to participate in a collective mindmap that will be

analyzed as a way to obtain validation of the mindmap created by the team. This

map will be enlarged by anyone using a 1-month online tool.

Insights:

The application of such tools will allow us the extensive visualization of ideas and the

connection between different contents in order for the expansion of possibilities.

Approach:

The approach used will have as objective the constitution of interrelated mindmaps,

that is, each one constitutes part of the generated knowledge. Thus we will have the

expansion of design possibilities through the application of a single tool. Among the

3 suggested mindmaps, the collective mindmap is one that should have a major

impact on idea priority setting.

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Know the site in question: https://www.fitzgerald-nicholson.com/search/categories/wp-contentlogin.htm

