CHALLENGE & SELECTION:

The first tool I can use is going to be visualization. Through this technique I can figure out what to do and  figure out what our customers might want or react to how we use the products or services to portray  sales and marketing.

For instance, through this technique, we can decide what strategies can be used to attract the  customers towards our service. My service is to provide an online dance platform to the people who  seek to learn dancing as a professional basis and live far away. Also, to those interested people who  want to do the activity just for fun or for staying fit.

This idea selection has been chosen because through this technique we can try to get customer insights,  feedback and whatever is required and then decide how to launch the service through the visualization  technique.

APPLICATION:

The tool I choose would be the Visualization tool as I feel I can use it to interact well with customers,  figure out the needed feedback and the insights and then base my main action plan based on that. This  would be helpful indeed and the plan hence would not go to fail.

I start this process by figuring out how to send forward the service and figure out how the presumably  customers are going to react to it. From what I have learnt during the module and the course, the first  course of action would be to see what we know and then only move on to what we do.

Hence, we will revisit our existing knowledge of what we know and how we can deal with it in a strategic  and marketing way in order to capture more people as customers in a smart way so as to make profit to  the customers and the company as well.

We know we have the details of the interested people who would want to avail of the service. We can  try putting forward a free trial session to attract more and more people.

Through this method, an interested customer to avail the free session can share the information with his  or her friends and family. Word of mouth would be a very well worked method. Moreover, we can  interact through our social media handles to gain customer insights and raise more awareness and  customers as well.

Visualization can be used in this process of social media interaction to find out what to do about the  main action plan at hand. For instance, this was just a free trial whereas, after getting the insights we  can know exactly what dance style people enjoy learning more, what are the timings they would prefer  learning at?

INSIGHT:

This insight helped me realize that this design tool can be used effectively and or better results. This will  in turn make the product or service something which people or customers would be willing to work for  and avail the services. This tool is helpful in many ways. One can put out an entire storyboard and figure  out how everything in the plan is going to be taking place.

Moreover, everyone can be on the same page when sharing or speaking about ideas. The storyboard  helps people understand what is to be done and everyone can understand things equally.

APPROACH:

Using the same tool of visualization, what I would do differently would be to perhaps speak to all the  team members and ask them to prepare a storyboard too, so that we can all check if all of us are on the  same page or if there are any other ways or ideas to carry out the plan.

Next time, we can try to find out what everyone has to offer and apply the best method to approach  these targets of the company.

