Tool applied – Storytelling

Challenge and Selection

Storytelling is a powerful tool that works in various aspects of our daily lives, ergo is a tool which I  have always used. As an advertiser for a soap company, I always faced the challenges of how to  attract more customers to try and fall in love with our new products introduced. Other than that, me  too they face the challenges of how to ensure the incidence of declining product reliability in our  products it has happened as there are a variety of options for customers in the market these days. I  prefer to use storytelling as it can gain insight from users, build empathy and reach out to them  emotionally. I usually create personas to represent targeted users and add conflict to the display  content in their user travel and issues. One of the reasons with art stories, we can get better  understand what users want in the solution. The good news always captures the audience. To the  user experience  design, if designers use storytelling methods throughout the construction process  to ensure everything The function focuses on the needs of the users and the amount the company  wants to provide for those users. Back complete a design study to understand the needs and desires  of your users, using your information to tell a matter of who your users are, what they need and  how you will provide that. This story does It is easy for everyone involved in the project to empathize  with the users and ensure that their work it's like a story. Being involved in your entire project  means marketing the construction at the end of the design process is also straightforward, as you  already know exactly what story to discuss to illustrate how your product gives you value.

Application

Storytelling indirectly involves emotional branding. Emotional branding in fact is the practice of  building brands that directly appeal to consumers’ self, emotional state, needs and aspirations.  The  main purpose of emotional branding is to establish a connection between consumers and products  by stimulating consumer emotions. Human needs such as love, power, emotional security, and self- satisfaction are based on emotions in the subconscious, as the basis of emotional brands, and allow  marketers to create self-fulfilling prophecies in consumer demand. People want to meet demand,  and advertisers need to implement these needs in a permanent cycle. Our company has launched a  new anti acne treatment soap product lines that allows real women to share their product  experiences in “Beauty Me Soap and Acne Diary” through videos and blog where real women share  their acne problems and stories to cure it and how new products can save them. A YouTube- designed diary channel attracts real women from fashion bloggers, travel bloggers, makeup artists  and other backgrounds to share their anti dandruff stories with us. It also has a link to buy products  online. The channel also spurred a Facebook app that was once again designed as a diary. In addition  to similar YouTube channels, the Secret Diary app provides more information about skin, hair and  products. Creating a secret diary, revealing products as a solution and letting real women share their  different problems and secrets related to skin which  is supporting the two pillars of the sport. This  types of storytelling enables new customers more willingness to embark their journey on our  products as the review is real and high credibility.

Insight

Using a learning tool, we developed and evaluated our solutions. Through the learning process we  must improve the performance of our product and design to meet the expectations of the user. It is  because of this process we noticed that customers were more attracted to reviews from Facebook  as it was shared ordinary users but not celebrities or influential. Our advertising department has  used the results of this the process of redesigning our marketing campaign. Moving our business  forward will focus on people and designs focused on improving our product and services.

Approach

Using storytelling tools, other tools like visualizing and making a mind map directly used. To make  the most of the results, learning to implement is one of the tools I can be considered in the following  steps. One of the reasons learning  is also an important tool for us business. We need as a team to  review the insights we gained from our first presentation and put it into perspective this  understanding of future presentation designs as this is the most effective and convenient way to  approach again to apply possible solutions. Future presentations and designs should reflect the  understanding gained, the progress made, and approach a stressful solution that is ready for a full  release.

