Example Private Tuitions in Metro city: Storytelling

Challenge & Section:

In any metro city population is a plus point for various businesses. That’s true for our  Business as well. Basically, we were started as private teachers and then become a  founder of private coaching institute.

Main challenge is competition, we are in a city where every road has one or two  coaching institutes. Some of them have a specialty in group tuitions, some of them with  very less fees, many of them having location advantage, few big pocket players  focusing well on marketing etc. In such case how you think to write similar book with  different cover and content it’s a most challenging part.

In that case I thought to select most effective tool of design thinking: Storytelling. This  tool helps to keep motivated all stake holders towards on common goal. Which help  business to grow and be on base line where the started from.

Applications:

I started using this tool with my business partner only, one day when we were coming  home after conducting lecture from institute (which was owned by someone else and he  supposed to pay us) we found that he is doing miscommunication of monitory terms  between us. That was really hurting moment for us. And even he is not sharing total  information to students’ parent as well.

That time I asked my partner why we should not start our own private class institute  which will completely transparent in term of monitory side. Aside that I found that  parents are worried about their children’s education and future because lack of  emotional touch in classes business. We should go to parents personally and  understand that what exactly they are looking out from our service.

Each student is different in terms of interest in studies, subject likings, style of study,  family background, what kind of friend and surrounding he or she have. Base on that we  must plan the teacher and method of lecture for him or her. This personal touch with  care will be uniqueness in market of tutorials. When we were student that time this kind  of personal touch, we not experience from our tuition teachers and because of that the  image we have for them is completely different. But now all parents want that their  children should be treat specially. That is the basic requirement and we are trying to  fulfill same.

Now when we both (me and my partner) clear with our moto we must share same with  our primary stakeholders that is our teaching staff. So designed special training program  for teachers which we appoint which is conducted by me and again I am using the story

telling tool to encourage and motivate them to work on common moto. This storytelling  really worked well, and many teachers are understanding that they are working on  something different than normal teaching.

Insight & Approach:

What I learned from story telling is we can able to connect people emotionally with well  told story with real experiences and realistic facts. We should have some data also with  your stories which make that story more interesting. Like in our case we use to share  the data from research which telling that how care for student and honesty with teacher  changes our business graph in span of 1 year.

So now when me or my partner going to meet any of our new parents (our other stake  holder) we go with our story and with numerical data of past couple of years. After using  this story telling tool for cracking new assignment our deal cracking % increased from  54% to 89%. Which we can say a great boost.

Now when I leaned this tool gradually, I have started using same in another place as  well. One more important thing is that when you use this tool every time you will  become more expert from last time. It’s a continue learning process and continues  improvement. Now me and my partner helping to our business friends and relatives to  use this tool in their business as well.

