Reflection –Visualization

Challenge

I am a student pursuing my graduation, I had come across an event called Star-up Weekend held in  our city where the participants had to pitch their ideas and work on it. Within the span of 54 hours  these participants and their group had their own company after working on it. Everyone  participating in the event has marvelous idea for their Start-ups, we also had ours. That was - In this  busy life-style, not everyone has time to look after the care of our mother nature. So we decided to  startup a company which will provide their customers a pack of 5 pots which add a beauty to their  home as well as increase in oxygen in the environment. Our challenge was how to convience the  customers to buy the pots and help their surroundings be pollution –free.

Selection

To overcome the challenge I selected Visualization Tool. As we know that visualization isn’t about  only drawing, it’s actually about visual thinking. Visualization is beyond words and languages. In  short more the visualization the more likely to achieve sense of agreement. Working on how to  convince the customers, the visualization tool helped us to achieve our target.

Application describe

Our team started to work on what perks we should provide the customers so that they agree to  plant flowers and vegetables in their backyard or balcony. We can across many outcomes and found  that – We can provide them monthly services for taking care of their plants. –We would encourage  them telling that they are doing a good deed helping the Mother Nature to sustain. –We would also  provide an application to our customers which would tell them the condition of weather and how to  take care of their plants in such weather, it would notify customers when their plant need to be  watered and when their plants need to change the fertilizers.- To get feedback of our customers and  lot more. Working on our start-up our mentors became our first few customers to buy pots from our  company. This was so glad full to know that in this hectic life-style of all we want our mother nature  to sustain and many of the customers were ready to plant pots in their balcony and backyard. And  this is how the Visualization tool helped us to visualize the need of customers the perks that would  attract the customers and the benefits they would get after plantation.

Insight

As I mentioned above this was a team task for a Start-up Weekend, Our team got specially  recognized among the other teams. We couldn’t believe that we raised a small company at the end  of the 54 hours. And a notable remark that we didn’t actually started a company but yes we gained  an experience how to start a small scale business on our Idea of plantation in backyard.  We knew  how to attract customers for their well-being where the visualization tool helped us a lot.

Approach

What I learned from t=conducting this experiment was to understand the needs of customers, to  understand what the problem is and to understand what are the strategic opportunities, what more  can we do to  for growth of our business, how can we remove barriers and how to manage risks. My  approach would be if I really get a chance to start a small business on our idea I would surely work  on it and use more tools from the “ Design Thinking for Innovation“ for up bring and sustain our  environment.

