1. Challenge

The challenge was to convince upper management to allocate fund and  resources to test new  idea

2. Selection

Storytelling. I selected this approach to explain the history behind my thinking, what were the  limitations and challenges of current standards approaches.

3. Application

The story helped bring my idea to life step by step, focusing mainly on the limitation on existing  approach using open literature and publication and prediction as support to my talk. Once the  audience is thinking about the limitation and the debate was on for all potential solutions, I  continue the story telling why the suggested approaches have also their own limitation,  challenges and risks.

4. Insight

The story continues by finally proposing my new idea as the best approach at the time being  that bring a lot of benefits, with limited and mitigated risks, requires acceptable amount of  funding and no additional resources.

5. Approach

I would be better if I did my one-on-one behind the seen work with all the stakeholder prior to  go into broad and multi-disciplinary audience. That would make the story easier to follow, and  with less debate in between.

