Storytelling Tool

Challenges and Selection

According to Mr. Manuel Romero Storytelling’s a fundamental part of every great  brand. Every great brand has a story and that story connects to the emotions, the  characters, the values of the people. Storytelling is a powerful tool that are  applicable in various situation of our daily life, ergo is the tool that I applied all  the times. Sharing your stories helps the brain to work creatively. But, there is  something as powerful as storytelling to affect the brain in a negative way , that  is, failure. I personally know many people going through the fear of failure, but  this time my bosom friend was going through the fear of failure  and I used the  tool storytelling to help him overcome it. I opened up to him which made him  feel less lonely and gave him boost of confidence. Failure can make you feel  demoralized, helpless, hopeless, and anxious. It tends to break a person’s moral,  hence at that point of time listening to someone’s motivational story plays a  huge role.

Application

I have a story about using storytelling. Recently after attempting certain  entrance exams I was on a discussion with a close friend of mine. He sounded  very anxious and helpless as he was going through the fear of failure and lack of  confidence . His results were supposed to be out in a day or two, and he was  sure that he is going through High level of anxiety and is going to experience  sleepless nights because of that. That’s when I decided that I can open up and  share my stories and experience which might help him deal with his anxiety. I  told him how the fear of failure was eating me up and affected my health and  my mind set. I was so negative and forgot to enjoy the little things I have. But  one day my father decided to share his own story and how he battled this fear.  He made me understand on how life goes on and we will be facing such  obstacles as we grow. Failure is a part of life and we should treat it like an  obstacle and tackle it. If you feel like you are stuck between your thoughts and  feel very helpless, just do SOMETHING. Take a walk, call up your friends and  talk about something random, play with your pet - just do something to break  that cycle that is going on in your head. Do anything that will distract you even  for sometime.

Insight

My father’s story helped me , but his story turned out to be so motivational that  it helped my friend too. Through the storytelling tool my father helped me as  well as my close friend to tackle the fear of failure. What I think storytelling  does, is it brings a different element. Storytelling says it's not about the list of  things we have to do, it's about the connection that we give to people about a  piece of information that we're trying to share. A good story at its essence, is  simply conveying a message that has logic. It is quite common for many people  to give up after many setbacks and failures. But, Storytelling is such a tool  which has the ability to motivate a person and bring that confidence back in  them. The story is an example for keep trying always and to never give up  despite multiple failures.

Approach

Angela Jimenez and Mr. Manuel Romero shared their knowledge on  various tools included in design thinking for innovation . There were tools like,  visualization, storytelling, mind mapping and learning launch . I personally  chose storytelling tool as it has emotional connection, and it also has larger  purpose. Storytelling is the difference between solving a problem and creating a  cause. A cause is something that ignites people, and unites people. And I think  that's what a good story does. The course design thinking for innovation helped  me learn new ways to solve problems and gave me a new view as well. This  course made me see this as a tool in a new way. When I've done it before it was  really "ad hoc," but now I can prepare ahead and think of stories that will assist  me in presenting my ideas and best illuminate them.

