Example Reflection – Learning Launch

1. Challenge

I am a member of the admissions team in my Institute and the challenge encountered  by us is to improve the interest of prospective students and convert them into paid  registrations and then on to making them the students of the course offered by us. For  this we need to run the right digital marketing campaigns as well as conduct offline  events to generate interest. The admissions team comprise of 5 employees. This project  from the start of the campaign to the outcome ie conversion as students should not  exceed 90 days. The workflow of this process would be analysed to uncover the  problems and to carry out improvements on the same.

2. Selection

The team has discussed different design thinking tools to be used for this purpose.  Finally the learning launch was zeroed in as the tool to work with.  This tool enables  to test an idea and its prototype on a smaller scale before a full scale launch.

3. Application

The initial focus on the learning launch was the efficient start to the digital marketing  campaign.  To effectively focus on this task, a 1 day training program was conducted.  Based on this program, a workflow document with clear cut measurables and  responsibilities was drawn. A Quiz was administered to the team members to test the  understanding of the new workflow processes along with the prioritization of the tasks  at hand.

4. Insight

The learning from this activity was that the whole approach was outcome focused rather  than process improvement of any kind which could automatically improve the  outcomes. The other insight that was gained was that the admission team was slow to  respond to queries from the prospects and that an agile approach was required. This  approach called for a redesign of tasks and a relook at the priorities. These insights  would be incorporated into future design launch and also before a full scale launch for  student admission process.

5. Approach

The learning launch provides a launch pad to correct design flaws before launching a  full scale rollout. It provides the ground for testing the effectiveness and efficiency of  workflows at an initial level before going all out. It improves the process flows  contributing to better outcomes during a full rollout..

