Multi National Company

Challenge & Selection

Multi National Company is a leader telecom company and I am member of IT department of the organization  and the objective of my area is develop of the new products that the areas of marketing and  customers has requested . The challenge that I have selected is reduce the Time to Market of  delivery of new products to  our final cusotomers,because, the average time is one year  approximately between that the idea is generated and is available for use of our cusyomers, and in  the worst cases, incomplete products are released,

The selected tool is visualization, with the goal og get an shared understading between the  particpants of the idea generator for new products and the inplementers of the develop process.

Application

In the first step of this improvement process, we start making a flow diagram of the complete  process indicating every step through which it must pass the product, that is to say, from idea  presentation to the commercial release, additionally, we indicate the real times of every stage.  With this review, we have a first approach to the problem root, but we do not get carried away by  the impulse to solve immediately, we continue to collect more information. The second step was  to meet with every department of this process and request that indicate what they think that is  good and bad on every stage, this process was slower than we thought, because was hard  coordinate to every department. The third step was request to the people that remove or add  steps that they consider need, with this information, we were able de resume the steps and clean  the process complete, showing through of a video of 3 minutes what is the new process flow.

Insight & Approach

in retrospective and insights, we were able to decrease the Time to Market of new products to six  months approximately, depending of the project complexity, but this not means that we are in a  continuous search of the final solution, through experimentation and application of new process,  in some cases we obtain good results, but in other we go back, but these cases turn out to be the  most enriching.  The application of the Design Thinking techniques was some innovative for the IT  department and principally like organization because so far each department worked  independently, with the strictly necessary communication and how they understood the flows.

From organization perspective, this technique –visualization- was the first in be to used and  allowed to others departments apply new techniques focused in the solution of their problems, in  example: agility and debureaucratization of the workers requests, generate and apply of new  products ideas with customer orientation, etc.

Finally, to finish, apply Design Thinking in an organization, means a cultural challenge for the  organization and motivation for employees, because they are the ones who will make this change

possible or a true failure, which could prevent the organization from being willing to include new  initiatives.

