Challenge & selection    The first tool I used was the tool of Mind Mapping,  to  creat  new universiry program with  goverment funding for PhD students so that they were better prepared for their profesional  career. The idea was to really understand the pains that the students have in there current  programs, and waht are the key elements that they consider to be succesfull that the university  was not providing. I have used this technique often to really undertand the current situation,  the opportunity or problem that i want to approach to then set de design criterias for the  solution    Application    I started the process by gathering all the information that i thought could be usefull for the  situation and then set some cuestions to do a ethnographic interview with some of the PHD  students. After i had donde the interviews and had some insight of what direction the new  peogram needed to go, i ask the students to imagine how would the program be if it could be  anithing that they wanted and aske them to draw is on a collage and explain to me what they  werw thinking. One of last steps was to put them all together and ask the wich of the elements  thata i had discovered werre more usefull to     Insight & Approach  What I have learned from  this exercise is that several groups is that sometimes is hard to  express in a graphic way what you are imaginig – especially when you are dealing with a  group of cientists. I think that really understanding the oppotunity and take the time to just  imagine if wvwrithing were possible what would someone do is critical and that sometimes  the data is not the most important element to consider (cuantitativ data) to provide the new  solution. I discovered that the most valuable aspect is the shared insights and from there set  the design criterias to biuld a pilotbecause in these case the students erre more interested in  innovation subjects and relational skills with others than in the technical expertice to achive  a succesfull career

