Learning Launch

1. Challenge: Describe your challenge, including all relevant information.

I work as a strategic mentor for the physiotherapist center. During the Lockdown for COVID 19, patients were not able to physically come and be attended. Many of them had back pain and other body pain due to an over immobility. On the other hand, the physiotherapist center did not offer online service at the moment and had to maintain the sales in order to pay the rent. The project scope included the CEO of the center, patients insights, Marketing department (5 persons). We started to look for physiotherapist tools and applications in order to send routine videos to  each patient but those solutions were not very user friendly and the set up of the application for each patient would have taken several weeks. The Budget was limited and we had to find a solution in a few days. Some patients had already shared their worries and fears about their needs. They wanted  a personalized routine made by the physiotherapist and they didn’t want a generic video from Youtube.  The challenge was clearly to keep giving a one to one service to the patient as soon as possible.

2. Selection: In your own words, briefly describe the tool you selected (e.g., what it

is and why you selected it for your challenge -- including any appropriate video lecture references).

As we did not have time, we decided to choose the “learning launch tool”  because we had some hypotheses which came from the patients' needs, we also had  assumptions and the value creation was clear. I decided  to prioritize according to the most important need which is to help the patient keep moving their body avoiding back pain which is the main demand in this physiotherapist center.

3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).

Our learning launch, we focused on the tools/content that we would use to send to patients. It had to be a content easy/fast to create and personalized for each patient. The Physiotherapist College was offering for free to its physiotherapist members a huge database of images showing exercises for a part of the body. This Database of image was ready to use (copy paste in a word document)  so the fisioterapista could start in less than one day. As a test we sent to 5 patients a sheet with an average of 8 personalized body exercise routines according to the patient's pain.

4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).

Patients were so grateful They felt listened to, and cared. Even if the routine was not a nice video routine, they were happy to receive it quickly and personalized the routine with some images After this test we decided to create a new paid service for the center. For each online consultation the team was able to send very quickly a solution, a routine and maintain the consultation price at the same level of presencial consultation.

5. Approach: Describe what you might do differently next time -- applying the

same tool you selected or a different one -- and the reason(s) why.

This tool is absolutely perfect to test new services, new ideas without taking risks. It’s possible with almost NO budget.  We can see results very quickly. Next time I would make the same process and use this same tool which is for me the one which is aligned to this “innovation mindset” that we need nowadays. I’ll definitely keep using this tool, keep listening to the patient’s needs and when a need is not covered, ask the physiotherapist team: how we can give them a solution in the next 24h.

