Reflection

Fabiana Braga 2012/09/11

Challenge and Selection The tool I selected to reflect about is the Learning Launch Tool. The purpose of a learning launch is to get the truth about a situation and a market, and that is useful so you can save time and money when to test ideas/hypothesis/assumptions.

To test ideas/hypothesis/assumptions, and verify if they are really good, it is important to compare with good data (and not opinions or unfounded guesses). That is a challenge due to some risks that are evolved in the process, as such as confirmation bias (when you subconsciously only look for data that confirms your idea/hypothesis/assumption).

Application I used the approach of the Learning Launch to test a hypothesis I have created recently. I work as a financial consultant in an Advisory Firm, and my job in the project that I’m currently involved is to create and suggest to my client KPIs for the cost process in the financial area. Therefore, I was supposed to bring some KPIs that could be used by managers to support their analysis of the development of the area.

To achieve this, I created a list of KPIs that could be used, and I tested the efficiency of the KPIs using the experiment phase of the Learning Launch Tool. This was important, because I could review the formulas I have created for the KPIs, and adjust them when necessarily.

Insight As I described before, I used the Learning Launch tool and I experimented the efficiency and reviewed the formulas for the KPIs. After that I could see the errors and adjustments necessarily to be done. By doing these steps, I was able to prove that the KPIs could be used by the managers, therefore I gained trust enough to finish the work.

Approach I would definitely use the Learning Launch again to experiment another idea/hypothesis/assumption that I have created. Also, next time I would use the Learning Launch as a starting point for my thinking and actions on a project.

