Challenge   I am a pro bono consultant for a student organisation and my team's challenge is to help an infrastructure  company develop their branding on their upcoming project 'Shared Workplace Product'. The project scope  includes the business development team, as well as the marketing team, with whom we work closely with.  The project is limited to five business days and later pitch our ideas and solution back to the C-level  executives. The project will focus on creating awareness and engagement by inspiring and exciting people  across all touchpoints and communicate unique differentiators of the Shared Workplace compared to  other co-working space.     Selection  To ensure the team is constantly at the same page, we decided to use the visualisation tool to use imagery  to share ideas instead of trying to explain with words to ensure that everyone ‘sees’ the same concept. It  also allows us to think in a non-verbal way and access parts of our brain, our creativity.      Application   After completing market research to find out the users need and discussion with the business  development team to find out what the project’s goal, we started using visualisation tool by sketching out  some of the ideas we have in mind that will help with creating awareness and engagement for the users.  We used the visualisation tool to create a brand called ‘Mercury’ it is an amalgamative community of  conferences, networking, exhibitions and product launch events that are tailors to the users need. We  sketched out these ideas on paper and discuss which is more appropriate for the project. We later transfer  our ideas from sketch to PowerPoint to revise it before we finalise it and present it to the executives.

Insight   We learnt that by using the visualisation tool, we were able to get the team to stay on the same page and  explained their ideas better rather than just talking about it and taking written notes. By using visualization  tool, it also allowed the team to visualise how our ideas are different than the competitors. We were able  to see the few key points that made us stand out as a ‘Shared Workplace’. We were also able to visualise  how the ideal customer experience will be like once we started using visualisation tool to layout our ideas.      Approach  The team has realised that by using visualisation tool from design thinking helped us to constantly stay on  the same page and that was the most valuable aspects in the shared insights and learning. Next time, we  would continue to use the same design thinking tool as it serves as an effective communication tool that  allows us to visualise each other’s ideas.

