Reflection – Storytelling     Challenge & Selection     Frontline Team relates to any situation  thru a Story . So I use Story Telling to communicate to my Frontline  Team as they have less patience . So a structured Story Telling becomes a effective Tool for Communication.  It helps to make a strategy - simple , colorful , visible and achievable  .    Application     I have a story for the purpose of storytelling.  My ZHQ market , BCYF was not doing well in 4g Bundle Net Adds .  To understand the reason  I went to all populated / area location / cluster  of the Town .  While interacting with retailers and Team it came out very clearly that Retailers are not promoting our network  despite of better / improved speed and voice quality. While doing a compassion it was  even better than   competition .   The consumers are not aware of our improved network.  We did not do any communication to Retail about our Improved Network  , neither any Frontline Team is  showing the speed and talking about it . Also none of the retailer was using our Network  as a personal number  as they were not aware of the improved network  . The Go To Market in few location was week and need  urgent Turnaround .     Insight & Approach     It was a good learning for me and was keen to correct the same in improved Network Location  .  I then took all data points and divided BCYF Town in 21 Cluster and checked which area / location has a  improved Network and a poor improvement in 4g Bundle Net Adds  .  I told the story to my Sales Head and reason of Low 4g Bundle Net Adds  - that is Communication and GTM .  Also told the story to all Frontline Team and  corrected the GTM , Input parameters , put banners  communicating the Improved Network ,  Put Local Maps of new sites in Retailers point in Improved Network  Cluster , put Okhla Speed Test Results in Retailers Point in Improved Network Cluster  , pushed Retailers to  experience personally with some Free Data Sampling  and maximize the 4g Bundle Net Adds .  The Story Telling to Frontline has helped to understand the situation better .    The Course has helped me to have a structured thinking and helped me to tell the story in a structured way .

The new framework has helped to communicate easily and effectively  with the Team in meetings .

