Reflection – Mind mapping

Challenge

I work in a company as a sales manager, which is responsible for manufacturing  and marketing computers with the following characteristics: a 1.5 Ghz processor,  512 MB RAM, a 20 GB hard drive, and an internet connection of at least 256 Kbps  which until a few months ago fulfilled the needs of the clients' clients, but with the  great offer of this product in the market, a sales deficit has been identified in the  company; In the first months it was not relevant, but little by little it has increased  significantly, this has forced the company to rethink staff cuts, leaving many  families without support, for this reason it is essential to create a strategic plan to  solve this problem and increase sales ensuring the economic stability of the  company and therefore of the owners and employees.

Selection

To solve this problem, mind maps will be used, which are a fundamental tool when  generating ideas, it helps to translate data into information that can be easily  communicated, it is also used to give solutions in an ingenious and creative way.  With this tool we try to look for patterns and perceptions to find what the reality of  the problem is, it aims to generate hypothetical ideas of what is coming; The mind  map is the alternative to a report written with graphs and spreadsheets, this is a  didactic, creative, intuitive and eye-catching summary of everything that report  should have.

Application

For the application of the mental map regarding the solution of this problem  referred to, studies were first carried out to analyze what may be the cause of the  decrease in sales by surveying our customers in which questions such as: What  can we do? do to improve our product? Why do you prefer to buy other brands?  What has been your experience with our products? To which the general response  was obtained that our products did not fully meet the needs of customers, since  other companies sold computers with better features.

Based on the information obtained, the next step was to carry out the applicability  of the mental map, having the main problem as a central basis, from there we  selected the most important terms that were customers and company, the next  thing was to add the needs of each one in the branches that came out of each  concept and then a possible solution to each of the needs that arose and finally the  concepts that were related were connected and thus reach the conclusion, which  consisted of improving the characteristics of our products to supply customer  needs.

Insight and approach

After reaching our conclusion, we decided to improve the characteristics of our  computers in terms of design and capacity, we also implemented new models to  our products, since previously the company did not feel the need to update its  products, because our sales They had always been constant, but thanks to the  implementation of the mind maps and the conducting of the surveys, we  discovered that we were no longer meeting the needs that our clients had to meet.  In conclusion, to have a successful company you must take into account the  opinions of customers, you must also constantly improve the products so that sales  remain stable.

Another tool that I would use to solve this problem would be storytelling, since with  it we could conduct interviews with different successful companies to receive  advice on how to improve our sales and how to satisfy our customers.

