Storytelling tool

the tool I used was the storytelling tool. He had to solve the problem that arose when

attracting more customers to a family restaurant.

The restaurant was not receiving enough customers, so it had to close, so it was

decided to apply the Storytelling tool and tell the story of the restaurant.Telling the

story was essential for the owners of the restaurant. the goal was to connect with

the emotions of future customers.

the key is to know how to tell the story of the founding of the restaurant well. a good

story had to be told to clients, to keep their attention and deliver good content. the

idea was to convey relevant information and content.

First, you chose what you wanted to say and when to say it. once this analysis was

done, what followed was to communicate it effectively, casually and emotionally

The restaurant is focused on families, so telling its story was an advantage, given

that the restaurant was founded in 1980 by a Jewish family of emigrants, a series of

1-minute videos was published on the restaurant's social networks, where Different

family members told the story of the restaurant and how the menu was chosen.

The publication of the videos aroused great interest among clients, so the narrative

tool was effective.

The visualization tool will be applied soon. Our goal will be that through images,

customers imagine the history of the restaurant and feel part of the story.

