Challenge & Selection     “You have always been good in storytelling” my friends and family said to me in last ten years. I  can tell about my dream like a novel or a movie. They like listening to me. I must confest that I  like telling. Even my anecdotes amused them. I know it is about how to tell more than what you  tell : )  I have lots of stories about this but I will tell you the last one.       Application   My friend, Mohammed, wanted to learn German language but he always feared to give up early. He had not no  time to go to a course. I recommend him a software “Rosetta Stone”. He couldn’t believe because a  software cannot achieve this. I needed a story to manipulate him. I knew the programme and I really  knew how beneficial and functional it is. I said “Mohammed, this is amazing pogramme. You have ability to learn a  language. I had a friend who wants to Yiddish language to live in Israel. And I think it is more difficult  than German language I think. He started to learn from Rosetta Stone and got some books, and got  some friends on web. He couldn’t believe how he proceed. And do you know what? He lives in Tel Aviv  now. But in real I had no friend like him. Nobody wanted to learn Yiddish and lived in Israel : )      Insight & Approach     I was sure my insight was true. He just need a encouragement. Mohammed doesn’t still know the truth about  Yiddish. But Mohammed can speak German in intermediate level. Sometimes we just need a mini spark to flare.  And a good storytelling can do it easily.

