Challenge   Having to work in the hospitality and tourism industry, my job is to promote and giving individuals  the best experience possible since many of these people expect us to give them a very good  service. As such, time are needed to convince the management in certain projects that are believe  would bring more value to the customers.    Selection   I selected Storytelling given that it offers versatility and possible creative outlets to the above  challenge. For instance, it acts as a way to address success stories and cases to make them  known to both the potential customers and the management. Storytelling become like a form of  communication.    Application  In order to convince the management, learned to use the story telling structure to present on the  approach that have been thought and discussed. With that, the management become more open  to try it in smaller projects and this would not be achieved without storytelling.     Insight   Storytelling builds trust and hope. It allows to create the energy, passion and excitement about  what is being presented.     Approach   Storytelling is a potential tool to understand and share of ideas and thoughts in a more profound  way. It enables to understand better through storytelling and to communicate.

