Challenge and Selection     I am currently pursuing my MBA in Human Resource Development and during the course, I  got an opportunity to work with Hobby Buddy, as a Learning and Development Intern for the Asia  Pacific Region. The challenge that I faced during this tenure was I had to prepare a case study  illustrating the recent cultural transformation that organization went through in a form of  case study which will also depict certain situations that rose from it. So, I chose Storytelling  as my method of choice, because I felt that it would be very convenient for the people on the  receiving end if they could get the entire content in a way which would be easy for them to  consume and understand. More importantly, I was going to make this Case for people across  18 Asian countries with varying cultures and backgrounds. Hence, Storytelling felt like the  most appropriate choice.     Application    I started my journey with drawing up a story that most of the employees would relate to in  the organization. But I was told by my manager to not use the company name or figures. So,  I created a fake organization and kept it in the similar businesses as ours to create a sense of  belongingness amongst the recipients. After that, I moved to creating the core values of the  organization and framed the general structure for the case study. I used certain aspects of  visualization in my approach as well. I took help from my team mates as I gave them roles to  play which corresponded to the main characters of my case.  This helped me in gathering a clear sense of what aspects I needed to keep in my case. And  not just that it had to be converted into an animation video before it was sent to the  employees.     I paid attention to how context operates in different cultures and incorporated that into my  final work. I feel that this project would not have turned out the way it did, if not for what  little I knew about design thinking and various techniques used for the same.    Insight and Approach    It was a great experience being able to practically use Storytelling in my life and see how it  helps in putting forth certain aspects of brand or the message that you are trying to convey.   It was also a very learning experience as I realized that I could also have used some other  methods of Design Thinking alongside or instead of going with Storytelling, Like I could have  gone for Visualization as well In the first step of my process and create a revised version of  the image/graphic based upon the feedback received.

