Storytelling

Challenge & Selection

I have been enthusiastic about telling stories since my childhood. My Father always  narrated exciting stories, so we could tighten our relationship with each other. One day I  grasped that it is a great tool to use it in my job. I have recently finished learning SMM  (social media marketing) and started working as freelancer. Unfortunately, it was far  more challenging than I expected.

Then I came across with Design Thinking for Innovation in coursera and it helped me to  realize that storytelling can come handy in the sphere of marketing. I also listen to the  stories of other people and ask interesting questions, which assisted to find clients in few  days! I use this data to find out the right way to talk to client.

Application

I could persuade one of my clients to purchase my service 3 days ago. I told him what  benefits he could get, especially about increasing his sales and creating Brand for his  company, but it was not enough. So, I decided to share story pof my father when his  organization was in dire straits and someone offered him service of SMM-specialist and  then he had no chance but to agree as this was the only opportunity to get out of  bankruptcy.

Suddenly his company started to prosper and we are living life to the full. I described it  with so much details that my client began to think thoroughly. Eventually, he agreed to  work with me for 2 months and I earned from him 700$.

Insight & Approach

I was over the moon after this deal and it was the first big achievement in my life. This  course helped me to understand the ins and outs of storytelling.

If I compare this strategy with my last attempt, I can say without doubt this was a huge  progress and I gained some confidence in my skills. Now I can sell my service to any  businessman by using this methods.

