Visualization

Challenge & Selection

Visualization for an industry such as information technology is key to providing a product image to the  customer. I am currently working in an innovative company as a business assistant to a Manager, and my  main job at the moment is to build organizational and business processes within the company. The  company's focus is on implementing information technologies in smart cities. We had to deal directly  with problem areas of interaction between departments within the company and clients during the  COVID-19 pandemic, when the company had to switch to remote operation. I and the Manager noted that  the company's employees do not see the full picture of the company's work, so the quality of services  provided to our clients has gradually started to decline. Previously, when launching any product, we  provided ready-made projects in printed format in the form of a technical proposal for consideration, but  during the pandemic, we needed a different way to visualize our offer.

Why did I choose this tool? Because during the pandemic, the issue of correct pre-sale was extremely  acute, since the company's products are easily modified for the customer individually, we realized that  there is not enough correct display of personalized information. The company's products were in the  testing and pre-launch state before the pandemic, but the launch had to be postponed, and it was also  realized that it might be necessary to postpone the official presentation of products for more than half a  year, so it was decided to look for another way to introduce our products to the world.

Application

First of all, our team and I paid attention to who our clients are – large state and commercial companies  that can influence the development of smart cities. A large amount of Analytics among the population is  available in open format and we have studied these materials for what is currently of interest to the client?  What areas are most important to him?

When studying such a large amount of data, we saw a pattern in what our customers are interested in- high-quality transport infrastructure technologies, security levels, and reasonable electricity consumption.  At the same time, we also independently interviewed our three clients about the challenges they faced in  developing a smart city during the pandemic. According to the results of surveys, a large amount of  computing power and people are required to create a project in one of the smart city development sectors  when preparing a new smart object. But now it is extremely difficult to do this because of the forced  restrictions imposed during the pandemic and mandatory remote work. Then how can we ask the  customer what they want from the product? How can I draw attention to prototypes?

After conducting the research, our team decided to come up with a plan for visualizing our products for  customers. First of all, we paid attention to the fact that our products are modified individually for  customers and we create large professional and complex drawings for this purpose. At the same time as  part of the products is in development, we are unable to show live prototypes to our customers.

Thus, using brainstorm, we began to remember all sorts of methods for visualizing products. it seemed  impossible to use regular presentations, since there is no way to display the volume and quality of the  product. It is not possible to visualize as we would like. One after another, the idea was put on hold until a  decision was made to render using 3D graphics and use VR glasses technology.

At the same time, we asked clients during the pandemic that they now want to simplify their work and do  more effectively what they lack.

This way we were able to respond to the client's key requests:

1) What will Your products look like in the infrastructure of our smart cities?

2) what Are the technical characteristics of the product?

3) is Your invention an innovative technological breakthrough for smart cities?

Insight & Approach

Visualization is quite a complex tool, but the goal of introducing new methods of product promotion in  order to create a loyal audience will help support the company's sustainable development. Clients will be  able to safely and independently set the parameters of the project that they imagine in their head. We  decided that our task is to give the client the right to choose, the right to determine the fate of the project  from the very beginning, while reducing the paperwork more than 2-3 times, since it will be possible to  create a complete project in electronic form.

During the pandemic, people are more worried about their safety than ever, but the need for development  remains and the craving for all modern and smart technologies.

Our clients have shown us that it is important to present the product image, with the possibility of  emotional presence, to offer to become a part of the project and influence its development from the inside.

An additional approach can be the leading launch tool, since 3D design technologies and the use of VR  technologies is not a new innovation for the global market, it is necessary to determine what results such  marketing moves of the company can bring. You may want to create a test group of clients that can study  such methods of interaction between the company and the client. At the same time, you should write a  special individual software to get the desired result, and you will need to have a focus group throughout  the time to get an operational assessment from the client about the interest in the organization's product.

