Visual Thinking Tools in Business

Visual thinking is a powerful tool for anticipating the future our organization is building and achieving it  more quickly. it’s a set of tools and skills that work seamlessly with other philosophies and  methodologies to support a more human-centered way of working; because the  marketing of a product  requires these skills to ensure effective communication with customers and better meet their needs, so  we must shed light on the role of visual thinking tools within the process of designing our business, it  sparks the imagination , actively engages people , and gets them thinking about the big picture , and  helps support group memory and productivity.

the objective was to produce footwear in a region in south Africa where most of them are not used to  wearing it, it means that we are bringing a new product to this community

Application:

In order  to market our new product and establish ourselves in a new market, the first step was to go out  on the ground and visualize the lifestyle of the population, then we start collecting the information that  we need to meet the need of the markets by doing some interviews with the future costumers by  following those steps:

1.  Focus what you want to communicate and set your vision down on paper using a simple

drawing.

2.  Collect all the information and organize it into categories, defining a hierarchy and a reading

order.

3.  Assign a leading role to certain words and images. Remember that words describe, whereas

images represent.

4.  Convey emotion, capture attention with the basic rules of graphic design, photography and

cinema. Trust your insight, allow yourself to be driven by creativity.

5.  Make sure everyone can understand your representation and that it does not require further

explanation. It has to speak for itself!

; I proposed a survey on existing shoe models and we ask people to offer their opinion based on the  information we have given for each model; when l was writing this survey, I tried to respect the  criteria already mentioned (4 and 5), then I ask them to  propose improvements to the design, the   quality.., and to better involve people in participating in this survey; a price has been proposed for  the best proposal; by taking advantage of a weekly assembly they organize to attend a football  match where most of the people are present; thus to show them the importance of wearing sports  shoes during the match

Insight & Approach    What I have learned from conducting this exercise is that as an entrepreneur, you can consider how  you can integrate visual thinking into your work and create visualizations around your vision,  mission, value proposition, or workflow processes with your team to increase clarity and  engagement. You can also create visualizations to engage your external stakeholders. If your  business is relationship based, you can consider how you can develop visualizations to educate your  clients around the solution that is right for them and the process you follow. If you consider the  varying learning styles of your clients, including visualizations in your communications could not only  educate them better, but also engage them in a unique way.

