Refletion- StoryTelling

The Challenge:

I am a Business Developer Manager in a Software Company that constantly needs to show  to clients our expertise of solutions in differents fields. So many times we need to explain  to  diferents  industries  like  Insurance,  Construction,  Health,  Banking,  Retail,

Telecomunition, among others a specific lenguage that they are no used to or even heard  before. So we spend a lot of time, explaining and making them understand how our  solutions works out. And that make us slow and complex to move on with futures clients  sales and projects.

The Selection and Application:

So we discovered that that was making us difficult for the client and they are: our  vocabulary, our way to present things (technical form) and our way to communicate in  mettings. So we tested the StoryTelling design tool in a way to easy describe our services  and solutions. We think that explaining easyly (friendly) and adapted to specific industry  would improve our times to approach and the client will be more confident and  convinced.

The Insight:

Not only did we won by applying the StoryTelling design tool, but we also learned that the  client could give us a better response/feedback through a better understanding of what  our solution could do. In fact, many of them make an initial suggestion to improve our  solution to cover more services to there special needs. Making our software developers  rethink all the new posibilities we can achieve and to our strategic area make us  reconsider to add more fields of services.

The Approach:

We believe that the StoryTelling design tool provided us with much more data (feedback)

that we could imagine that we want to deepen that analysis. Rethink different angles of

approaches and new segments. So, to ensure that we want the Client to become more

involved from the beginning, they know what and where are “pain points”, so we are

discovering adding new tools to test the hypothesis test, doing fast and cheap

experiments to obtain data and facts.

