DESIGN TOOL – LEARNING LAUNCH

Challenge     My organization has recently come up with a new project “the second  chances project” following the Sustainable development goal 12 –  responsible consumption and production. To contribute to textile  waste reduction, my organization started this project with placement of  textile recycling containers in various stores, offering its customers the  opportunity to give their second-hand clothes and footwear a second  chance. Customers can deposit textile and footwear in the containers and  help close the loop of textile waste. The challenge that came up with us  was how to publicize or promote this project so that more and more  people can come up in the stores to contribute to the same. And all of this  had to be done in a low budget. This project will not only help in  collecting old clothes and recycling them but also increase the sales of  my brand once people start to come in stores.     Selection:    Learning launch is nothing but a small experiment that tests your new  idea in the real marketplace. I choose learning launch, as it’ll help to find  that the idea that I have for my challenge will work or not. The purpose  of learning launch is to test our hypothesis ad also get the truth and then  truth either confirms or dis-confirms our assumptions.     Application:    For promotions of the project we thought that collaboration with the  influencers and bloggers of this era would be a good idea. These  influencers have thousands of followers and mostly young generation,  which will create a huge impact. These influencers will post about the  project on their social media accounts. Also meet ups will be held in the  stores of the brand where people could come and meet these influencers  and bring there old clothes to contribute to the project.   When we held our first meet up we assumed an audience of around 80  people but to our surprise around 150 people came also people who were  already around the stores also joined, overall the meet up was a huge  success. The sales of the store on that day almost went three times up.  Since it was a success it also means that this technique can be used in the  future at other stores and will a competitive advantage to the brand.     Insight:

By using this tool, we identified our assumptions and also tested them. It  gave us a clear path on what strategies to be applied and what not to be  applied. We were all very nervous at first thinking if people would come  or not and that how many people would come but the results that came  were pretty good and the team was all happy.     Approach:     To use a different approach next time I would choose storytelling, as  people are able to connect themselves more with the brand or the product  and also with the cause for which they have to contribute. Also a good  story at its essence is simply conveying a message that has logic, which is  all we need for this project and to promote it amongst people.

