Learning Launch

Challenge  I am the Technical Head of my Organisation and my team got a project that is, to  create an app that helps Diabetes patients with their diet plan and daily routines.  My team has got seven employees and we have already created a prototype of  the app. Now our concern lies whether the app we created provides maximum  benefit to the users. My/Our challenge is to improve the physical health of the  patients to induce profit from the online channel. The project is limited to the  budget and the project should not exceed 10 business days. I’ll focus on trying to  uncover the innovative & creative ideas what my teammates consider to be  effective.    Selection  My Team has already gone through various brainstorming sessions and created  the prototype as the result. Then we are choosing Learning Launch tool to check  the effectiveness of our prototype.    Application  In order to implement the Learning Launch tool, we randomly chose a group of  Diabetes patients diagnosed with Type 1 and Type 2 Diabetes. We gave them  these apps and provided them with questionnaire, like to know about their food  habits, daily routines, willing to adapt new changes and so on. From their answers  we came to know that some of the patients preferred not to eat at all the diabetic  friendly food, we researched. This coasted us three whole working days.  This  disproved our assumption that, all the patients will stick to our diet and exercise  plan.   From the second Learning Launch, we discovered that some of the patients  wished to continue their daily schedule and the app we created shouldn't  interfere with their work.

Insight  By applying the Learning Launch tool we designed launches to test our  assumptions. The actual results we got were vaguely different from what we  predicted. We came into a conclusion of creating a fully customizable app, which  takes the app user's likes and dislikes into concern. We will make sure that our  app won’t compel the users to create much difference in their lifestyle, which are  difficult for them to follow. They can also choose their meal from the list of  diabetic friendly food we provide.    Approach

The Learning Launch is an appropriate tool as we could understand the various  preferences of the users and that our research was not just enough for creating  the app. By updating the app with a customizable version will make people use  this app unquestionably. Learning Launch Design tool will be further used in the  future, in order to get more reviews from the users and for the users to get  maximum benefit out from it. Future launch designs should reflect the progress  made. Our team has realized the importance of testing the customers’  desirability and key assumptions before implementing the final solution.

