Reflection-Learning Launch

Challenge

Iam Post graduate Business Design Student and my/our challenge is to  prepare a product which is Compact Earphone Case which will store  earphones neatly after use without messing wires. Generally wired  Earphones when kept in pocket, bag or case get messed and wires get  knots. It makes person to again unfold them for the next use which  consumes time and leads to frustration sometimes. The project is  limited to internal resources i.e budget and time. We have around 45  days of time to work on the project. We were supposed to prepare the  product.

Selection

Our team tried other Design tools/activities, so after trying several  design tools we decided to use learning launch tool. Learning launch is  small experiment that tests your new idea in the real marketplace. It is  to do experiments that are fast ad cheap.

Application

For our first learning launch, we focused on the execution of our  product. We identified the key assumption and worked upon them. We  focused on the value creation of the product and not just only creating  something new. We studied the execution, dependability and scalability  of product.

For the next learning launch, we prioritized the key assumptions we got  from the stakeholders and then designed test for the key assumptions.  We again did the product survey among the students and recorded  their responses regarding product improvement and product costing.

Insights

After applying the learning launch tool our group analysed the  responses from the stakeholder and started working on the product  improvement. We identified the key assumptions to focus upon and  work closely on that part with stakeholders. These insights from the  stakeholders were really helpful to understand what they want from  the product.

Approach

After going through several design thinking activities/tools and at this  stage in the timeline, we found the learning launch is the most  appropriate tool for us. Our team needs to review the insight gained  from our first two launches and incorporate this insight into future  launch designs. Future launch designs should reflect the insights gained,  progress made and come out with the final product ready to launch in  market.

