Design Thinking for Innovation

Peer Graded Assignment

Tool that applied – Storytelling

1.  Challenge & Selection

The storytelling is a powerful tool that can be used in various situations of our daily lives, so it is

a tool that I use all the time. As a marketer at a shampoo company, I have always faced the challenge of  attracting more customers to try and love our new products. In addition, I also faced problems with how  to ensure the phenomenon of declining brand loyalty to our products, because today there are many  options for customers in the markets.

I prefer to use storytelling because it allows me to better understand users, evoke empathy, and

emotionally influence them. I often create images to represent target users, and add conflicts to stories  that reflect their ways and concerns. One reason is that with a story, we can better understand what users  want from a solution. Good stories always fascinate viewers. In User Experience Design (UX), if designers  use storytelling throughout the design process to make sure all work is focused on user needs and the  value the company wants for those five users. After completing the design research, to understand the  needs and desires of your users, you use your ideas to tell a story about who you are, what they want and  how you convey it. This story allows everyone involved in the project to empathize with users and ensure  that their work matches the story. Having a story throughout the project means that marketing design at  the end of the design process is also simple, because you already know exactly what story to tell to show  how valuable your product is.

2.  Application

Storytelling indirectly involves emotional branding. Emotional branding is actually a practice of

building Storytelling indirectly related to emotional branding. In essence, emotional branding is the  practice of creating brands that directly appeal to the consumer, his emotional state, needs and  aspirations. The purpose of emotional branding is to establish a connection between consumers and  products by stimulating consumer emotions. Human needs, such as love, strength, emotional security,  and complacency, are based on subconscious emotions as the basis of emotional brands and enable  marketers to create self-fulfilling prophecies in response to consumer demand. People want to meet  demand, and advertisers need to meet those needs constantly. Our company has launched a new line of  dandruff shampoos that allows real women to share their experiences with Beauty Me Antidandruff DIARY  products in a video blog where real women share their stories about dandruff and how new products can  save it. The YouTube Diary draws real women from fashion bloggers, travel bloggers, makeup artists and  more to share their dandruff stories with us. It also contains links to buy goods online. The channel also  created a Facebook application, which is again stylized as a diary. In addition to similar YouTube channels,  the Secret Diary app provides additional information about hair and products. Creating a secret diary,  revealing products as a solution and enabling real women to share their dandruff secrets are supported

by two pillars of sport. This type of story makes it easier for new customers to start their journey to our  products, because the review is real and trustworthy.

3. Insight

Using a learning tool, we developed and tested our solutions. During the training we managed to

improve the functions and design of our product to meet the expectations of users. Thanks to this process,  we realized that customers are more attracted to the review of Facebook, because it is shared by ordinary  users, rather than celebrities or influential people. Our marketing department has used the results of this  process to change the strategy of the marketing campaign. In the future, our business will focus on human- centered design to improve our products and services.

