Challenge

My challenge as a worker for a company that takes place in the food industry world is  really interesting. I am positioned in the marketing apartment and of course it is about  sale things but of course it is related with different things that makes the customer  interested with our company, product and services.

The company works six days a week but us as the marketing team just four days a  week making strategies to convince the market that we are the best option for them.

We use external and internal techniques to improve our number of sales, they are  employee time, economic resources and also external projects that related use with  other companies with or not with the same goal.

Selection

The tool I selected to improve in a better way our company is the learning launch tool  which in an exactly definition means “a small experiment that tests a new idea in the  real market place”.

Application

As a team we choose this tool because we had a lot of new ideas to improve the market  and sale of our company, but this tool specially is because we want to risk a little bit  opening new venues with different dynamics that of course include our product but un a  “modern” way.

First of all, we had born a lot of new ideas to implement this new project without taking  out the original one, to decide which one is the best we make a lot of experiments faster  and cheap because as I say before we had a lot of them.

Secondly we defined the idea which was take our product which was make your own  lunch healthy and fast to airports for the people who doesn’t have time but want to have  something healthy, of course un a way we had formed plates and you just choose, pay  and take it away. After that we choose a group of people who has the same flight and  gave them some demonstration and in their phone a code to answer if they are satisfy  with our product. Of course most of them was yes because we sale a product that  satisfy their need and we are better than the competition because we are a fast option  but not fast food.

Insight

Inside of this tool (the experiment) born different perspectives because some of the  client’s answer was that they don’t had the need of being healthy but isn’t a bad idea. Of  course we think to change some part of the menu, but we decide to continue with the  same idea but just implement four different plates that has the taste of being fast food  but they at the same time are healthy food.

