Visualization.    I received an order from a famous restaurant in St. Petersburg. They asked to develop a menu for them.  They had a catchy, bright visual identity. Which set them apart from the rest. My task was to develop a  menu for visitors.    This restaurant says about itself that they are a restaurant with simple cuisine. Simple homemade dishes  of Russian cuisine are prepared in a tasty and new way. For example fried potatoes with chicken. And the  description of this dish does not look very interesting, although it is interestingly prepared in a new way  with interesting spices and so on. And I had to convince clients that this is an interesting dish.    I chose this visualization tool as it interested me the most and as well. The right hemisphere of our brain  reads and projects this information better. Visualization can be used at different stages of work on a  project and not just at one of them. Visualization helps us to establish a connection between the customer  and the designer, but also between the visitor and the restaurant. It's a simple, easy-to-understand tool  for kids and adults alike.    I used the information I received in the first module of this Design Thinking course. And the  video https://www.coursera.org/learn/uva-darden-design-thin.. was especially helpful as well as the  video https://www.coursera.org/learn/ uva-darden-design-Think-Innovation / lecture / 0a59N / Challenge- best-suited-for-design-Thinking and https://www.coursera.org/learn/uva-darden-design-thin.. uETaO /  business model-innovation    Thus, I used the visualization tool. And here is the process of my work. First of all, I asked the customer  about the task. What goals does he have, what would he like to get and how would he like what it would  look like. I also asked to use his render tool. The client sent me their corporate colors and showed  examples of visual solutions that they already have. Specifically, their signs, logo, paintings and interiors.  ... The customer was satisfied with the options I proposed and I got down to work. I decided to visualize  myself in order to better interact with visitors. They can see in advance how the dishes look and it will be  easier for them to make their choice. But instead of photographs, I decided to use author's illustrations,  which also convey the mood of the restaurant. They show the composition of the dishes in an  understandable way, but they are also interesting and attractive to look at.    I think that I was able to solve this problem well and the customer was satisfied and also the visitors.  From the new I learned that you can use the visualization technique throughout the entire work on the  project. From the beginning to the end. This was especially useful in the moment of communication with  the customer in order to better understand each other. I think I will use this technique in my work as a  designer, too.

