Using “Storytelling” for describing my product:

“Drone Delivery Systems”

Elements:

1. Challenge: My challenge was to effectively describe about our product to a

group of people who might need it. The product was, Drone Delivery System.  So, I decided to approach this problem as mentioned in further steps  mentioned below.

2. Selection: The tool I selected was Storytelling. I selected this tool because

after watching the video lectures I think this is the best tool for connecting  with the Customers and it builds a sense of great Relationship and bond  between us.

3. Application: So, what I did was, I conveyed the Idea of my product in the best

manner possible according to me. I started asking few questions about the  conventional delivery system to the customers by visiting their homes. I first  noted down their problems (e.g. the problems about delays in delivery,  improper behaviour of the delivery person, and some were also telling me  about the frauds they have faced because they thought the delivery person  is the one which came from the company, from where they have ordered the  product, but this was not the case he was actually a thief who some-how  came to know about the delivery being made and took the opportunity to  enter their house and tried to Steal their money.

After getting to know about all their problems I introduced my product and I  told them that, all your problems will get solved by using our product. I will  tell you a story about my friend, who urgently needed medicine, but it was  not possible to deliver the medicine so quickly at his door step because at  least 2 days were required for the conventional delivery system to delivery  anything to anyone and due to which he had to wait for two days without  taking that medicine.

Considering this in mind I build this product which solves all the problems  mentioned by you and it has the potential to solve many more. It can delivery  anything within hours and at accurate location without any frauds because  our system are full proof and it’s very difficult for anyone to hack into it. So,  your delivery will always be in safe hand and that’s what we are best at,  delivering the product, by taking the utmost care as if it was ours and  delivering it as soon as possible i.e. within hours of your delivery request.

After listening about this story, they also started to give us positive feedbacks  and also gave some more possibilities of improvement for our product, which  will surely help our product to stand out from our competitors.

4. Insight: I gained a lot of insights about my product and I know this because,

after listening my story the customers were very interested in my product,  from this I came to know that I should first make the necessary improvement  as suggested by them and then launch my product for Companies who deliver  products in traditional way and can get more profits to their company by a  Quick delivery, that too in the most affordable price.    Hence, I find this tool of Storytelling, a very powerful tool for conveying  information about our product by giving a real-life example to the customers  to create sense of bonding between the customer and Product Manufacturer.

5. Approach: I would make a Video about my product in the most visual ways

possible and Upload it on YouTube, so that it can reach more Customers. And  I will try to convey about my product by using the storytelling tool. Also, I’ll  ask them to give their feedbacks and possible improvements required so that  I can tweak my product before mass producing it.    This will really help save the time required for visiting different places and  taking review from Customers and will make the process more Convenient,  as all the required information will be available in the comments. I will also  try to reply to each and every comment possible, so that more and more  customers will get engage with our company through this platform and will  help us create a good Relationship with our customers.

