Learning Launch

This reflection is focused on the application of learning launch in establishments selling  consumer products. One of the main challenges we face is the great difficulties arising from a  turbulent and dynamic environment modified by profound innovations. As you can see,  supermarkets offer the display of a wide variety of products and the way it is displayed is  everything, there is no one who with his convincing word can add value to the product.

Regarding this new modality of purchase and added value that is provided in services, it is how  they have an increasing trend. Currently, economic development is stagnant due to the crisis we  are facing, however, one way to face the problems is: control what means that we can use  techniques and design thinking tools to follow courses of action. To achieve this, applying design  thinking tools is useful, but it has a characteristic: you must be creative. For this, we first  identified WHICH techniques are the most effective, which improve the supply of consumer  products and thus influence the purchase decision.

So, we use the learning mentality, linked to the opportunity in new situations and creating value  to the existing product or service. Then we focus our efforts and design as follows:

First, we need to increase sales, for this we use information gathering techniques (customer  interviews) to know how we could improve the presentation of the product and achieve its  fidelity of purchase. Well, a majority asked for news, more offers, more discounts and to improve  the presentation of products.

Second, with the information collected we analyze WHAT HAPPENS IF a complementary product  promotion is carried out, for example; Make due combos with snacks, coffee with sugar,  cigarettes and lighters.

Third, it began to modify the presentation of products in the headboards of gondolas to present  them en masse because it allows the client to have the feeling of being in front of an attractive  and economic product, on the other hand, quite attractive islands were designed with  complementary and high-end products. rotation. A remodeling of the commercial premises was  also made, it will have greater fluidity in the client's journey, giving him functional space so that  he can move around and make his visit to the supermarket a pleasant one. Also, neutral and  warm colors were used to give a feeling of well-being. The interior furniture was also redesigned,  which complied with an ergonomic design within reach of the eyes and hands.

Fourth, it was quite innovative starting from a small interview with the client, once the  prototype was controlled, other improvements were made, such as creating recreation spaces  and selling snacks in the outdoor parking lot, that is, one thing led to another and We can see  that all four design thinking phases were met:

What is it? Supermarket - you need to increase sales. What if? We improve the service with a  better presentation of products and a remodeling of the environment. What surprises? The  attractive presentation of the commercial premises and its products. It works? The setting, the  attraction, the comfort and the creation of value.

I think the most important thing in the learning launch process is to identify the idea as a  hypothesis, discover and prioritize the key assumptions, then design and test.

"In learning launches it is so important to find what is the customer's need that will make  them understand their solution"

