Example Reflection-Learning Launch

Challenge

Im a marketer for an educational insititution that provides Masters programs and  specializations. Most of the programs are Master programs in Law, Medicine and Business. We  had the problem that not alot of people were enrolling in our institution. In one Project that  we executed we thought that if we provided 40 minute free classes of the most demanded  courses in Law, Medicine and Business for a period of 3 months and then asking those who  attended what they thought about the classes and our institution that  this would have been a  way to improve but also increase the number of people that would enroll in our institution.

Selection

We decided to do a learning launch.

Application

When we executed this Project we did it in a way that it would also be an event where after  the free classes the people that atended would go to another room where we would invite  them wine and snacks and have people of our organization ask them informally about what  they thought about the free classes and how the classes or the organization could improve.

The classes were offered at night from Monday to Friday from 7:00 to 9:00 and then the event  after the classes would last about an hour. At the beginning of the classes we would give them  a small introduction to our organization and show them our website and brochures this way  they would have ideas on how we could improve our organization.

After the classes in the event people from our organization asked those who atended what  they thought about the classes and how we could improve our organization. We thought that  after this Project the following year the number of people enrolled in our insititution would  increase.

Insight

We learned that the people that atended the classes thought that the classes were too  theoretical. Lawyers wanted us to present more cases. Those that were in business also  thought that we needed to present more cases. Some told us that we needed to include more  recent topics important to business.

Approach

We thought that we needed to extend the time to be more than 3 months so that more people  would come. This way we would have more ways that we could improve our classes and  the  organization.

