Challenge

My challenge is the lack of articulation of cultural actors with tourism service providers. They focus  on trying to discover what the tourism service providers of the city of Medellín, as well as the key  stakeholders within the mayor's office and the department of Antioquia, who require an effective  and fluid articulation with respect to the flow of work and tourism activities in the city.

Selection

I have decided on the learning launch tool. Generally speaking, the learning launch is an  experiment aimed at quickly testing an idea and a prototype.

Application

For our first learning launch, we focused on identifying those actors in the tourism sector and  seeing if we could structure their projects including and agreeing with the territorial entities to  create or manage a project. This put our assumption that the relationship and execution of the  parties the main causes of our challenge. Meetings and activities were developed to square the  needs and be clear about their objectives, they were around we went through five meetings to  structure the tasks and processes in a more agile way. These sessions occurred within two weeks.  We were hoping to produce a document with a clear description of the new and more streamlined  consensus.

Knowledge

By applying the learning launch tool, the interests of the parties were clearly identified and real  and effective communication was obtained. In addition, we thought about the anticipated results,  hoping to find that a more dynamic approach would improve workflow, and that both key  stakeholders would be quite open to the reprioritization of tasks and processes. Real results were  obtained but slightly different from what we anticipated.

In the future, with the review of this information and will be incorporated into future release  designs, more tools such as visualization and storytelling. The continuous incorporation of  information is particularly important in this one, since the releases happen before a complete  implementation in the timeline of the design thinking.

Approach

Since you have already been through various design thinking activities / tools and are at this stage  of the timeline, the learning launch is the right tool. As mentioned above, the information  obtained from this first release should be reviewed and this information incorporated into future  release designs. Future release designs should reflect the knowledge gained, the progress made,  and come close to a compelling solution ready for full implementation.

