STORYTELLING

CHALLENGE AND SELECTION

I am a student of the business administration degree, and I selected the storytelling  tool because it is the ideal way for the public to capture a message that they want to  give, since it is easily identified with a life story similar to yours or that It represents  an act of self-improvement, that has a challenge or challenge and that has  perseverance, but that must be very well told to achieve the objective.

As a future administrator, I find it a challenge to be able to connect with my co- workers or consumers, through a story that identifies each of us and with that share  the affection, values and recognition of the brand, because in this way I can raise  the level of commitment in my company, and with that we would be able to create a  good performance in the work and diffusion of the company. I do not think it is a  difficult challenge, if not, a challenge that enriches my knowledge and that of others  that will help us to understand more the needs of what people need and find a way  to form a work team that develops a Deeper empathy in the present, creating more  vivid images about the type of brand we are trying to create for consumers and their  needs.

APPLICATION

When discussing with my classmates the importance of storytelling, we realized that  we must apply it in our future companies since it is important to create a message  that has a brand that consumers and people find interesting, that they take a learning  in order for them to become internalized with the brand and have a special meaning  for him or her. It seems to me an excellent strategy to connect with my consumer,  think about how we will make the story and how we will disseminate it to create an  impact and activate their imagination, in such a way that they have the need to share  it with more people and that can satisfy their needs. and wishes of the majority.

It is important to pay attention to the human need, because the use of this tool is not  only about processes, problems and data, but also about people, and what better  way than to create energy, passion and emotion about the message of my company.

INSIGHT

The learning that was very marked to me about the use of this tool is that it can give  us an advantage over other companies, it is difficult to highlight a brand with so much  competition in the market, but I believe that a good story can make a difference. If  we can create a story that moves the public, we will achieve our goal. An important  part of creating a story is to have a clear and simple premise, to achieve a memory  of our brand in the heads and hearts of our consumers; Another important part of  creating the story is knowing how they behave with the use of my products, and

giving importance to their tastes in order to create a product related to them, it will  offer me a broader vision much more in line and to be able to think about what  strategies or techniques I can use with this information and conquer my target  market. Finally, with the massive use of technology in social networks, it is easier to  connect with my audience on the platforms that they use the most every day and not  only limit myself to conventional advertising, but also try to cover many attractive and  interesting for all people today.

APPROACH

After analyzing how I could use this tool, in the process of creating my story, I think  it is important to add the visualization and learning launch tool because in this way I  will be able to find out what that important need that the client has that will make  them buy my solution, and with this I will be able to tell the story of my brand with  the help of visualization to be able to solve the problem, and this will depend on other  people understanding me and aligning their ideas with mine.

Now I can use the knowledge gained in this course, to be able to present new ideas  in my classes, to analyze more about large companies by understanding how they  use design thinking, and to discuss with my colleagues about the importance of  these tools for to be able to propose ways of telling stories and how to use them in  our future endeavors.

