Visualization (Module 1)

Challenge:  I am the owner and founder of a solar company. My job is to  create ideas to convince clients to use Renewable Energy  Sources. My customers need to understand how a house  plus energy works, how they can charge an electric car for  free and how they can use free energy at home. I want to  sell products through education. We have to find ways to  convince them to sustainability. We want to present the  process online to reduce costs and time.

Selection:  I personally chose the visualization for this task. I believe  that this is the most effective method in my industry. I want  to visually show the problem using examples and  comparisons. I also expect the team to define the problem  and solve it in a visual way. we want to create a set of  questions and answers for our problem. The team must  construct the responses as simply as possible. because it is  really a key part of the way we communicate, whether we  are aware of it or not. It allows us to think non-verbally. I  also know that the most important thing is to visualize the  idea first, because then you will be able to test the prototype  in the wild. Each of the subsequent prototypes should be  built with the user in mind and answer a specific question.

Application:  The first way to visualize sustainable development and the  use of solar energy for free electricity and charging an  electric car was the Power Point presentation. The method  turned out to be effective, but only in a small group of  participants. It required a presentation with an employee of

our company who, through this tool, discussed the problem  and educated our clients. Unfortunately, it did not involve  our client enough and turned out to be boring. The second  way is to prepare a solar calculator on the website. This  turned out to be an easy, quick and cheap way to reach the  customer and get his attention. An important element was to  show the customer a common denominator for photovoltaic  installations.

Insight:  Our team has built a design of a typical residential building,  which they have placed on our website. In the upper corner,  the team has placed a column in which the client himself  provided the approximate size of the roof. The next column  showed the location of the roof in relation to the  geographical sides of the world (north, south, east and  west). The third column contained the price of the electric  bill that the customer pays every month. Due to the  simplicity of the tool, we did not want to have more data  than the three we need to visualize the solution of our  client's problem. After entering the data, our client received  graphically how to use energy. How many kilometers will the  electric car travel. How much will its cost of electricity  decrease. How many trees will the customer save by using  renewable energy sources.

Approach:  I believe that i can use this tool globally, but i need to  change our team's approach to generating customer  attention. It is worth introducing a short video with the next  tool that describes the basic energy problems of the client  and our planet. This can cause more attention to the

problem. A conscious client reacts more easily to the  message about the problem.

Steve Hernandez   Poland

