Mind Mapping Tool

Challenge:

Expansion of Customer base to make a sustainable business model. As a part of an agency, our  clients included celebrities. The work comprised of onboarding clients of that segment, that is,  celebrities working in movie/tv serial segment. Onboarding them for our intellectual property show  and providing them campaign management services. We wanted to expand that base to a pool of  larger and varied clients.

Selection:

The tool chosen for this was Mind Mapping. Getting everyone from the team (employees) lower to  higher hierarchy, people who used social media, MBA grads from different colleges so as to get  wide variety of ideas. We needed to expand our horizon; hence we got our team on board to know  what the existing agencies are doing in this segment. We got social media users on board to  understand what is new in industry, how different sectors are using social media platform and what  are they expecting from these platforms in the future. Lastly, we go MBA graduates so that we can  utilise different business models they must have learnt in their curriculum.

This mind mapping can be in terms of picture, diagrams, notes and so on, as suggested in the  Mind Mapping Tool video in 3rd Week of the course.

Application:

We asked the participants to list 2 things:

1. What existing Agencies are doing? Anything new that they must be trying. How else can

they service the clients?

2. What do you think is the future of social media? Possibilities are endless. Add anything

that you desire.

Next, we asked them to make a mind map of a situation in which they are a celebrity, how do they  assume their life would have been like?

Coming back to reality, what is the thing of that life that you like about that you would have wanted  in your current life without being a celebrity.

Insight:

The common points of both the celebrity life and what they would like to have in their own life,  stood as an insight.

A few people were acquainted with the idea that social media helps you earn bucks. Hence, their  mapping showed that ordinarily they would like to earn by posting on social media too. They would  prefer to have more followers than following (status/social value).

They preferred recognition on their recommendation. How their suggested song was liked by their  followers. How they were able to start a trend online. Sharing their opinions and getting a response  on them pleased them.

These insights paved way for a disruptive idea. Influencers are categorised in Macro, micro and  nano bucket. How about a common one! Making everyone feel like a celebrity.

Approach:

As innovative as this idea is. There are still major flaws to this. Next time, there would be two  groups. One where we will get the ideas from. And the second wherein we will tell the ideas to  them and they would have to come up with challenges and solution of the same.

However, the challenge and solution segment will require the use of Visualization technique. So  as to know the appropriate image of ‘living that life’.

