CHALLENGE

The tool used in my project was Storytelling, which helped me make my team  understand the problems of users, this technique favored activating the motivation  of each member of my project team, since it favors the understanding of the needs  of the user. In this case, the clients are the workers of a retail company, who in a  previous data collection phase, through empathy, was able to obtain detailed  information for the creation of the Storytelling content.

SELECTION & APPLICATION

Considering that the storytelling technique consists in telling a story in which the  objective is to mention the problem and the situation including the actors. In this  case, the objective was to directly and massively reach workers at various levels,  from operators to managers, and explain what we wanted to do.

After obtaining the necessary information through an immersion, immersing  ourselves in the day-to-day of the workers, that is, our internal client. As an area of  human resources we wanted to make changes in our processes, to improve the well- being of the worker, for which we needed to communicate to the entire organization  and understand it.

The story began with a question, getting the attention of the contributors. The  question was related to the importance of the emotional salary towards the workers,  to then continue with the story based on the life of a worker, how the level of stress  had decreased and their satisfaction with the job had improved.

To then explain the new management strategy that the human resources area has  for workers and request their support.

The story was carried out by groups in the auditoriums of the company as well as  the different means of communication of the company such as videos in the  workplace and virtual murals, to then request their comments and feedback.

INSIGHT & APPROACH

The importance of this technique is based on capturing their attention, penetrating  the feelings of the workers, reaching a reflection and achieving the empathy of all.  We realized that it was a powerful strategy to carry out the Storytelling, because we  obtained favorable results from the workers, who showed us their constant support  in our proposal for change, and many wanted to volunteer to be part of the testing of  our projects.

For this reason, in the future it would be interesting to increase the use of Storytelling  as a strategy to publicize the problem, as well as the solution proposals.

