Mind Map - Products for families

Challenge

The tool that I want to explain how I used is the mind map. Our team has

been working for a month designing new products for families. Now is time

to explain how is the approach that we took and how works our solution.

We have to do a presentation of 15 minutes to our sponsors. We have to

explain our solution in a simple way because they don't know anything

about design thinking and it's the ﬁrst time that they are going to hear

about our work. I think that It’s a perfect time to verify if all team have the

same understanding of the situation too, before the next step.

Selection & Application

I start the process by identifying all the elements and personas that we

ﬁnd in the visualization phase. Then, using post-it notes, I wrote down all

the elements, each one separately. When the work was done, I stick all the

post-it on a board and set up a meeting with the team.

The ﬁrst thing to do was look for patterns, insights, and clusters, so we

arranged each post-it in groups and gave a name for each one. Then we

looked for missing stu� or good elements that we forgot. We wrote the

forgotten elements. After a while, we had a graphic representation of the

mind of the families that we have worked on.

All this stu� plus with the information that we had, interviews results,

ethnographic data, studies from di�erent organizations, we were ready to

make our "gallery".

We asked other teams and workes, who are in the segment of families, to

come into our gallery. They walked through the gallery while we took notes

about new ideas. Around the gallery, we leave post-it and markers and told

everyone feels free to taken and write opinions and points of view. 30

minutes later, we worked in 2 groups of 5 persons, each person one by one,

put his notes and explained his point of view.

Finally, we identiﬁed and looked for connections between and among the

clusters.

All the team agreed with the way that ended up the activity. It was the

moment to write down our design criteria.

Insights

Here are the main elements we discovered, families want to do activities

together, strong his family ties, have projects in common, have better

communication and know how to deal with problems. Dad and Mom want

to be good parents so they are looking for information about how to do it.

Now we know what are the conditions that our product have to meet. Also,

we have information and insights to show to our sponsors in a simple way

because we put all the work in an online tool and made a mind map with

just the main elements and his relations. It was simple and clear.

