Challenge & Selection:

I find myself exploring the problem of people who currently must sign up for various job  portals to feel like they are doing a successful search.

My development team must empathize with the consumer to be able to propose product  features that match to her customs and tastes. For that reason, I am going to use the  storytelling tool, which creates an emotional connection with the character being described, as  mentioned by Ruben Pabon in the video “Storytelling Tool” in week 2 of the course.

Application:

I make a story developed about Georgia:

Georgia is a mom and she works as an accounting assistant in the city center. She has been  working in a company for 6 years and has been a mom for 6 years. She stays in her work, but  she is not happy with her salary, she works already there because of her schedule that allows  her to spend more time with her family. Every day she spends 3 hours on a bus

Thinks: She wishes she could work closer to spend more time home with her little daughter  Bethany. She believes that for his time in the company and her good performance, he deserves  a raise.

Sees: Georgia sees her daughter is growing up as she spends more time at work and loses  family moments.

Feels: She feels sad for not spending time at home and disappointed at the little understanding  that she receives from his boss, who does not consider the awarding of prizes and promotions  due to the reduced work schedule.

Does: Georgia spends 2 hours every Sunday night looking for job opportunities on web portals,  however the short time does not allow her to do a productive search.

In addition, it was accompanied by a storyboard that reflected the current situation of Georgia,  a general description of the solution that is proposed, and the new reality of the character  (Georgia) after solving her problem.

The development team participated in further feeding the story, in addition to listing the  features that the application should have for it to solve Georgia problem.

All the proposals were explored and finally, the consensus was reached that defined the initial  design of the prototype.

Insight & Approach:

This technique allows the participants to feel identified with some of the character's features or  to relate them to someone in their environment, in such a way that they become more involved  in the production of ideas in the inspiration stage and more analytical in ideation stage.

In addition, the effect on the team's mood is greater, and at the end of the process, they feel  that they have helped someone with whom they identify and not a demographic represented  by numbers.

As part of the contributions of this tool, we were able to see new functions for the application,  in addition to new UI that will be tested with the end-users later.

