Reflection – Storytelling

Challenge

Currently I work for a small electronic products marketer mainly for the home and  companies. I am in the online sales area so I develop my work on social networks  such as Facebook and Instagram for example. We decided in the company that it  would be a good idea to have these people who from their home or wherever they  are can generate some money for them through the sale of our products on social  networks and receive commissions for it.

The main problem is that I need to find in these people the motivation or an important  reason to ensure that their performance is constant and we all obtain benefits, and  storytelling is a powerful tool to achieve this objective.

Selection

Storytelling is a tool of great impact for people and no matter the field of  development, it can be in their personal or work life, even social. It is a tool in which  through a story told by a narrator talks to another person an example similar or equal  to what a person is going through in order to motivate or encourage one or more  people to achieve an implemented goal. I decided to choose this tool because it is  the one that I consider to have the greatest psychological impact on a person or a  group of people because when you feel identified with something or someone,  everything around you makes more sense and you feel more comfortable and  understood by others.

Application

I started by bringing together the people I work with to have a little talk about the  performance of the group and also the individual performance. I already knew that  the results were not the best and we had to improve to obtain greater profits and it  was here when I applied storytelling. I told them the story of a young man who was  studying at the university and he always had a good attitude and disposition, he was  ambitious in a good way, but the labor situation in the country was complicated, so  he came up with an idea and started an enterprise where obviously at the beginning  it was It seemed complicated and it did not seem to work, however, his ambition and  effort had benefits and the key where he found his success were social networks but  this boy did not have the best financial situation at home and what he earned from  his entrepreneurship he almost always allocated to his university and in supporting  his mother with the household expenses. This story could be related to any of us  and that was what positively impacted the boys because they felt identified and to a  certain extent with a new commitment to keep doing things. In conclusion, this story  worked and helped to give a new motivation to the boys to achieve better results.

Insight

Applying storytelling you learn a lot, you get a new way of ´´connect´´ with people  through language and this gives you better communication skills and makes you a  person open to listening and learning from the opinions and thoughts of others to  have a broader mentality and perspectives in different areas of knowledge and  development of people.

Approach

Maybe I could have used a different story since when you apply this tool to a group  of people there is the possibility that not everyone feels identified with the story and  it doesn't really bring them anything different.This is a disadvantage of storytelling  and a skill that you should practice. to be more effective. Another thing that could  improve is the use of other words or the way you say the words and how other people  could interpret it is really a challenge but I have no doubt that this design thinking  tool is one of the more powerful to support people.

