1.- Challenge

I am a member of an educational consulting company. The project we have in  mind is to give craft courses for children on this vacation. We set the stage of  giving, during these months, the workshops in a virtual way and in a future face- to-face way.

There are several courses on the market similar to ours, but we want to give them  a different approach and the challenge is to find attractive themes for our  clients, that is, the parents of the children.

2.- Selection

I have selected the mind map tool, because we want to understand how a  parent behaves when choosing a theme to "train" their child.

3.- Application:

To obtain data, we previously sent a listing format to a group of 6 dads and  moms; and we ask that you write down the skills or knowledge that you would  like your children to develop. We ask you to consider two details: Skills for the job  market and skills for your social relationships. In this list there were no limitations,  they could put explanations without space limit.

In addition, we ask that you tell us about certain courses or workshops that your  have already attended.

As an extra fact, we asked them to include in the 2 lists if any of the 2 mastered  or practiced this skill. Example: I would like my son to speak 3 languages - Mom  speaks 2 languages

4.- Insight:

First, we got several expected responses like languages, leadership, sports, etc.

Secondly, we saw that there is a growing trend towards technological themes  such as programming, design, artificial intelligence, etc.

But we consider that the greatest discovery or insight we had was that most  parents want their children to develop skills that they do not have. That is, there  is an illusion that your child does what they could not. This in areas such as  languages, leadership skills and decision making.

It was very clear that the minds of many parents go in the direction of what they  feel is necessary for them to succeed, therefore they want their children to have  those tools.

For example : I dont speak English but i want that my son speak other language.

5.- Approach:

For a next occasion we could change the focus towards the father more.  Perhaps asking questions about things he lacks at work and at home. In this way

I  understand what a father lacks, we would understand what they are looking  for for their children.

