Visualization technique:

1. Challenge: The basic challenges that I faced is to manage huge data to understand the brand’s

performance. Prior 5 years’ data was huge to understand. Even, I have to compare my brands  data with other competitor’s data.

2. Selection: I used tableau software to do competitor’s analysis. In a particular year and a

particular quarter how my brand performed compared to other brand that I can easily  understand by using tableau.

3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you

did and how the tool was applied effectively or ineffectively).

4. Insight: Data visualization technique helps me to understand where to put efforts for my brand.

Where I review prior data for my brand performance data visualization technique helps me to  easily understand about which quarter my brand performed less compared to the competitor’s  brand. Therefore, I can get spaces to work more for my brand. Further, data visualization technique  helps me to do competitor’s analysis.

5. Approach: I can use data visualization tool to do perceptual mapping to position my brand

compared to the competitor’s brand.

