Reflection – Learning Launch

Challenge

I am a young entrepreneur looking for a business opportunity in my small town, whose demand is  volatile and tends to buy in most cases from foreign merchants. My team’s challenge is to try to  incorporate a sporting goods business there because the town is located in a third world country, so  sports and especially soccer have a great power of attraction in the population, the town is made up  of around 13,500 inhabitants. The idea has fixed bases because a lot of physical activity is carried out  during the week, both adults and minors. People also use to watch a lot of sports matches on TV, but  this idea would need to be confirmed or disconfirmed through the collection of valuable data, which  is later will turn into useful information for decision making.

Selection

Based on the characteristics of our project, we consider that the most suitable tool is Learning Launch  because the target customer is well defined and responds to a particular need. This tool will be in  charge of testing and prototyping the idea, to demonstrate if it is feasible to implement it.

Application

For the learning launch, the purpose was to structure a mechanism that responds to the need for  information and that in turn generates quality data. For this reason, we focus on direct testing with  potential clients, such as soccer players, basketball players, runners, among others. Conducting  surveys centered on investigating aspects related to preferences, purchasing trends, and products  whose close substitutes are difficult to find. To establish priorities when offering our products or  services.

Insight & Approach

Once the respective surveys have been carried out, it was possible to show that people like the idea  of a sports business. Besides, the results reflect soccer as the preferred sport among citizens. However,  there are doubts about the purchasing power of the market due to its volatility, since there are several  cases in which certain businesses sell a lot in the first days, but then their profits fall drastically. These  aspects go beyond the idea raised since, despite being well seen by the public, continuous benefits  cannot be ensured.

Finally, based on the results obtained, it can be confirmed that the learning launch tool was the most  appropriate for this project because the business idea was always clear, but not the certainty of its  reception in customers. For this reason, through direct testing with prospects, this initiative could be  confirmed, thus obtaining quality data, which will be transformed into useful information. There is a

lack of details to define for its execution, but with the bases defined by the learning launch, it will be  easier to build this business idea.

