My Insta Shops: Visualization

Challenge & Selection    The challenge is an startup, which arises from a business idea that it sought to  validate, so the first tool used was the Visualization tool, thus seeking to identify the  users and customers that it could involve within the initial study, identifying the  problem and making them known the possible solutions.   The study group was based on identifying people who made online purchases  through virtual stores on Instagram, understanding the difficulties they had in the  process, and making known a solution that would facilitate the search for stores and  reliable products for the purchase of their products and services, knowing the  intention to use this future platform and the degree of linkage with it.   Similarly, it sought to identify key elements that would provide greater added value,  determining limits and scope of the project.     For these tools were used as surveys, and later a validation board, there were  different hypotheses that were subsequently validated and adjusted to give greater  validity to the business idea.      Application    Initially the process was started with a validation board, there were identified what  users and customers would be. For users a consumer hypothesis "people who want  to buy in eShops" was initially determined, along with a problem hypothesis "they  find it difficult to find reliable products and stores on Instagram". Subsequently, a  validation method was determined, which was explored through surveys. With a  minimum acceptance criterion of 70%.  Within the validation board, about 8 core assumptions were established, of which 4  were fully validated, 1 was invalidated, and 3 of them needed conceptual  restructuring.   The process was carried out in the same way as customers, Instagram stores  interested in being part of the platform.    Insight & Approach    At this stage of the project, the validation board allowed us to identify what the  survey should contain in order to obtain the information we needed in a clear and  concise way, interacting with what potential users would be, in this case "online  buyers", identifying the needs and problems they present, the opportunities to solve  those problems, and gave us a better notion of what would be the user-oriented  solution and mainly the idea of business.     On the other hand, we had the challenge with what customers would be, the owners  of the virtual stores who wanted to sell their products to customers through the  platform. For this stage of the project, a small sample of shops was taken to do  qualitative interviews, from there we obtained some relevant information about

what customers would expect from such a platform, to then go on to perform a  smoke test.    For the use of the smoke test tool, we had to assemble a small illustrative video and  a landing page of what the project and platform would consist of, in this way we  would identify two things; first, the intention and acceptance of the business idea by  Instagram stores (customers), and second, a feedback on what they would expect  from the platform, the components they might consider missing and the degree of  commitment to it.    As the main solution hypothesis, an app/platform emerges that allows you to easily  find reliable products and stores within the Instagram environment, in order to  support small entrepreneurs and also be able to meet the consumption needs of  customers who have a greater taste to make their purchases in a virtual way.

