Visualization

Challenge & Selection

I was challenged by delivering Design Thinking Process to our company’s employees in Korea.

And I thought using the tool of Visualization is the best way to understand the power of Design.

Our company runs manufacturing business mainly and most of participants for the program were

from Plant engineering department and business planning department. They hadn’t got many

chances to deal with design materials like drawing pens and Lego blocks. I thought they would

have fun time with those materials while they think power of design real things.

Application

First I delivered Importance of Design to quote Steve Jobs “Design is not just what it looks like

and feels like. Design is how it works.” and Tim Brown, CEO of IDEO.

And we found out together many success stories based on satisfaction for customer needs like

Embrace Infant Warmer, Node Chair, Business Model Canvas from internet. Also we found out our

stories we focused on customers’ needs.

Then, I gave a task for practicing a design process that finding out customers’ pain points during

travel abroad and do rapid prototyping with some materials like color pencils, Lego blocks, clay,

straws. It is recommended to use the Visualization technique to make ideas and different options

feel more tangible and real to participants.

Insight & Approach

They made awesome outputs with fun time, and they were surprised to realize how creative they

could be. And lots of participants told me when they started to make real things with design

materials, they found out what they were missing from their initial ideas and they could fix it.

It seemed they felt the importance of Prototyping and Test, learning agility at same time. I think I

will use this kind of tools continuously for delivering the power of design.

Here are some photos they made.

