Visualization

Challenge & Selection: Visualization is the tool I often use. Until my graduation, I work  as a part-time graphic designer. I create visual contents for different clients. I work for  different clients for handling their digital marketing also designing content. Different  clients have different types of mentalities. So I always have to be very careful. because  my job is to express the client’s message to the audience as accurately as possible.  And create a relationship between them. So that the audiences can understand my  client’s messages properly.    Visualization became one of the most fundamental tools of digital marketing.  Visualization is the tool to use the information and turn them into images so everyone  can understand the Visual message. Because It has the power to express any  information without being misinterpreted.    “It allows us to think in a nonverbal way. It allows us to access parts of our brain,

parts of our creativity, that we might not normally be used in the course of

conversation.”

Week 1: Visualization Tool (1:08)

Not everyone has the same imagination power to understand to imagine a fact. Neither  all the information can be transmitted through verbal conversion. I select this tool  because It is the best way to convey a message with a minimum risk of being  misinterpreted. I think visualization helps to reduce the risk of spreading misinformation  through people to people. The visual medium is the most effective tool for both  understanding my clients and reaching all levels of audiences.    Application: When I am hired by any client, I try to create visual content so I can make  a visual understanding among my clients and the target audience from all levels. How?  First I like to think from the client’s perspective.  What are their main agenda? Or what are they are trying to say?  They often provide us all the information we need to know. When providing the data,  they also use “visualization” to make things clear more easily. I often create a visual  image in mind according to their provided information. Then I try to think from the  audience’s perspective.  Will they understand what we are trying to say?  My goal is always to create a visual picture that is easy and understandable for the  mess people.  It was 2016 when I got a job as a freelance copywriter for a local fashion design farm  under another Ad agency. My job was to increase Facebook engagements. So I used to  create graphic content and uploaded it on their Facebook page. Because people are  more attracted to visual posts rather than long texts. And also the best way to express  an idea. So I used visual contents and posted them into their facebook page. So I could  make a visual bridge between the clients and the audience.

Insight & Approach: Though It seems a very easy job to make a visualization. But  sometimes it turns into a difficult task. As I mentioned earlier I got that job under another  agency so I had not enough data about them as I have no direct contact with the  fashion designing farm. As a result, I did not know about their objectives. All I had some  verbal information provided by my ad agency. It was not always possible to think from  every perspective without proper data and it also hard to understand something without  visual information. So I had to search on the internet for information. But the data  available on the internet are available for everyone. And not always sure if they are  reliable enough or not. After working sometimes, the job was not that hard as they  seemed before.    In the future I will try to use a combination of both visualization and storytelling. Just  expressing the client’s message to the audience was not the best option. If I can tell a  story through a visual graphic rather than just a message. I think it will make a better  relationship between the clients and the audiences. It also helps to create a better  image in the audience’s mind.

