Giuseppe Alberti – Design thinking for innovation

Challenge

I’m a professional photographer, based in Brazil, and weddings are my

main niche. Through this course I’ve learned some tools and methods, and now

I’m able to put in practice some ideas that lived in my mind for the last year.

As I talk to my clients, I hear some frequent problems that brides go

through, when planning their weddings – things that go from finding the right

professionals to the way that a ceremony must happen.

Selection/Application/Insight/Approach

Based on that, my idea was to develop a course, so that the brides can be

more prepared to the problems that appear during a wedding plan.

And here enters the design thinking: I’ve interviewed some brides, being

or not my clients, to have a deeper understand of the issues that they go and

gone by.

Focusing on the problems of them, I’ve learned about the core pain they

face, and confirmed my assumption, that the course will solve some serious

problems. I will now proceed and test ways to do. If it becomes necessary,

pivoting and looking for alternative paths to solve the problems I hear about so

often.

I’m already using the knowledge acquired in the course classes.

