Reflection - Storytelling

Challenge & Selection    I took the aid of the Storytelling tool to create a vision of the ideal that our startup was trying to  achieve. Storytelling is a tool employed in the Design Thinking process to help create a shared  construct that not only captures simplifies concepts or difficult to relate ideas, but also exercises  and builds upon empathy (when done correctly).    Application    The way we worked with the tool was by turns. To elaborate, each member of our team was  allowed to come up with a part of the story for our product’s use case. We divided the story into  three parts, and the team had to come up with proper storylines that outlined a particular feature  that we would have liked to capture in our product, and drawbacks that we didn’t want our  product to fall prey to. This way, each member of our team had a proper chance to flesh out and  realize the potential and function that our product had in its service to the target audience.    Insight & Approach    What we learned from this little exercise was that it became immediately apparent as to who  among the team had actually understood what the product was and its original purpose.  Storytelling is a fun way of exploring different possibilities, in a detailed and structured manner.  It also helped in building empathy in the team, as most of the stories that were told encouraged  the listeners to put themselves in the shoes of the person in the story.     The learning and lessons shared amongst us were truly fantastic and memorable. They made  meetings and brainstorming sessions really fun and productive.

