Change of the profession due to digitalization

Challenge & Choice

Storytelling is a method that I have just discovered. I work with groups that are in a process of change.  Due to digitalization, their profession will no longer exist. Instead, there will be new professions and  that's where they should be heading. Mostly, however, it is difficult for them to imagine the new  profession and thus they do not know in which direction it should go for them. I have chosen storytelling  to help them understand the new professions and to give them more clues about where they should go.

Application

I tried to personalize the new professions. So, I created a fictional person for the professions and tried to  build a story around how he or she came to the profession.

For example: Anna, 43 years old, 2 children, married, 2 years ago she was a sales manager and now she is  a digital panel manager. In the transition period she took the following courses and training ... Her  motivation to take this new profession was .....

So, each new profession was equipped and presented to the employees concerned in a workshop. The  goal was that they can identify more with the job description and that it is not only described very  abstractly with job title and skills.

Insight & Approach

On the one hand, it was amazing how employees could identify with the persons and took courage to go  in this direction. However, there were employees who could not identify with the fictional characters.  Partly it was due to the age range or the gender of the individual fictitious persons. Therefore, the  fictitious persons must be improved. Surely every profession must have a male and a female  representative. Then I think it would also make sense to have fictional characters in different stages of  life.

