Visualization

Challenge & Selection

In the challenge that I am going to do, I chose visualization as a tool since it will help us

understand more about the imbalances that exist in the company, in this case we will talk

about a textile company which produces certain garments, but they are not very offered.

For which we are going to focus on new designs that are fashionable for the new

generation, something new and a little crazy that goes according to the personality of

certain people for which a mannequin will be proposed where customers will write their

innovative ideas for garments.

Application

The Mannequin will be a woman where it will not be tried to highlight the stereotypes of

women's bodies, this will be designed by putting it in the center of the company that draws

the customer's attention, for this, a recyclable material will be used giving it a color that

highlights the color of the marker that clients will use when writing. It will be placed on

a pedestal and some steps with a height of approximately 3 meters on the part of its face,

the company logo will be placed and from there it will be possible to write.

Each young customer between a range of 15 to 25 years will be given a marker in which

they must write how they would like their garments to be modified or also how a new

garment model would be either for any season of the year, when the mannequin is full.

Completely, approximately 100 ideas will be chosen to create the new garments and

launch them on the market for this, an event will be held where all those who participate

in the placement of ideas will be invited and will have a discount on any garment that is

made known that day of the event.

The event will be held through a brand sponsor who will donate either money or fabric to

make the garments or if the event will have a theme such as Halloween, something very

new in a relaxing environment where the client feels surprised. and with curiosity for the

new garments, 2 garments will be raffled where games will be held and the winners will

take the garments.

Insight & Approach

Through this tool that is the mannequin, we hope that the offer of our new garments will

be to the liking of the new generation and thus increase our demand for garments that is

why we focus on young people since they are always aware of fashion and how They live

surrounded by technology and have innovative ideas. We also want to make our brand

known and be able to send nationally and internationally by carrying out this type of

event, looking for sponsors for the brand and also offering discounts to those who want

to design their clothing in a different way.

