Learning Launch

1. Challenge: Describe your challenge, including all relevant information.

My challenge takes part in the Digitalization field. My company is indeed looking to digitalizing their interactions with the customers. The idea was to funnel all the requests of the customer in one single place from which the company's teams can respond. The idea was to create a simple form that the customer would fill to send a request to the company's teams. The form had to include some drop down fields to be filled by the customer defining the type of request being sent. The type of request defines the appropriate persons who can respond to the request. The so-called "ticket" is directly sent to the right contact. The customer is also able to track all the requests and their status on the platform. The first step of course is to test the idea with some customers.

2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references).

The tool selected to tackle the challenge is the Learning Launch Tool. This tool is often used to quickly test an idea using a prototype that is exactly what is needed in this situation. The outputs of the test will help deciding whether to continue or stop the project. The learnings from the test will also provide good opportunities and ideas to improve the project.

3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively).

After creating the prototype of the form, I selected some customers and their associated teams. The customers who accepted to take part into the test phase had to use the online platform to interact with the teams instead of using e-mails. As explained in the course, the initial assumption was confronted to the needs of the customers to understand if the project could be valuable. The test phase lasted about two months in order to collect enough data and returns of experience. At the end of phase, the customers and teams shared their insights on the value raised and potential improvements.

4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly).

The Learning Launch Tool gave me a frame to follow in order to run the test. I think that the course outlined the fact that the Learning Launch Tool has to be used on a short period of time. I indeed tried to make it a short as I could and it was very beneficial to be able to understand as much the benefits/drawbacks of the an idea. It was helpful as it quickly proved that the idea is valuable and that there is even more potential for improvement.

5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why.

I think I will continue to use the Learning Launch Tool as I have many ideas to test. I will however try to make the time frame even shorter and make sure to choose the right people to on-board on the test.

Thanks for reading :)

