Learning Launch

Challenge

I am a college student and a part of start-up club, I and my group came up with an innovative idea that would make the usage of extension box more efficient. But as we are still students, our main challenge was to prove the real time benefits of our product to our club officials so that we can get funding.

As it a completely new design of a already existing product our concern was will people accept it and will they fell comfortable to shift to this new design.

Selection

Our team has implemented several design thinking tools and was able to deliver our Aim, Mission and Vision. Now the next step was to show our real time working and problem solving factor, the best way to accomplish that was to produce a prototype, This is when we thought to implement the Learning Launch tool and evaluate whether our customer segment are showing interest in our product.

Application

For the initial launch, we focused on the structure of our compact product. We were glad to see that many were giving us positive feedback and were interested towards our product.

This is when we got motivated to take our next launch, in this launch we inherited our previous structure along with our product mechanism. It was unfortunate to notice that most of the interested people now doubted on our mechanism durability and steadiness.

As our group consisted people from IT background, we immediately contacted our friends from mechanical department and got to the work of making our mechanism more promising. After 1 month of hard work and research, we were successfully able to produce a durable and steady mechanism.

Our group with lot of positiveness performed our third launch and this time people loved our new mechanism. With the positive evaluation of both our structure and mechanism, we were confident and motivated to built our final product.

Insight

By applying the learning launch tool, our team was first able to validate the structure design of the product with real customers. Next with the help of this tool we were able to identify flaws in our mechanism, and from their valuable feedback and suggestions, we were able to build more stronger and reliable mechanism.

Finally with the third launch we were able to confirm our overall product with the customers and build the final product.

Approach

As mentioned our group has implemented several design thinking tools, but the learning launch tool has helped us a lot to improve our product and build up confidence among our team members.

This tool really helped us a lot to move from on paper status to funding status. Our product is currently under-going evaluation for funding.

