Storytelling

Challenge:   For the assignment rubric I chose Quality of life. Many people around the world live in the  lowest conditions and what we want to do is to guarantee the general well- being of individuals  and societies. It consists of the expectations of an individual or society for a good life. These  expectations are guided by the values, goals and sociocultural context in which an individual  lives. As an active founder of a NGO we want to improve the life of the people but many times  the major problem is that most of the people in my country don’t know about the cause and  mostly don’t care because they don’t really know the conditions these families live in.    Selection:  Designers use storytelling to get insight into users, build empathy and reach them emotionally.  They create personas to represent target users and add conflict to stories that reflect their user  journeys and problems. Crafting stories, designers can better understand what users want from  a solution. What we are looking using this tool is to create awareness about this problem and to  get as many people as possible to participate, creating an organization that makes up a larger  group in order to expand it all over the country to reach out more people.    Application:  I applied this tool to speak first of all with my superiors and get them to understand the  problem we were facing. Afterwards I scheduled some reunions and visits to different places so  that people would get to know our story and how they could help. I also spoke about different  cases of people in our institution and that is when people reflected and understood why their  help is so valuable and why these people needed their support.    Insight:  At first I almost lost hope in the advances of the project, I was really heart-broken because I  couldn’t understand how people were able to see someone in lower conditions and didn’t help.  Later I realized that maybe I was the one with no communication skills and should improve  them in order to get to the people. That is when I decided to enroll into this course and it  definitely is life changing and a great experience. I saw this as an opportunity and through the  course I could choose the best tool to use for my problem.    Approach:  I chose storytelling because it is the best way to get to people to understand why the cause is  important to you and to the people who are benefited. If I had to change something of do  something in a different way it would be the way of addressing at first to people. Maybe start  telling them about the different life paths of each person so that they get to a better  understanding of what we do.

