I started my first company which sells smart bike locks. The biggest challenge was getting

the product to market. I tried to use social media and post a lot. In doing so, Instagram

was my most important platform. For this, I created a unique website to talk about the

product and its benefits or why it is worth buying the product. Unfortunately, the product

received a very meager response.

I therefore went to my professor at the university for digital marketing. He told me that

everything I had done so far was unfortunately wrong.  He then explained to me that my

brand and marketing should not be about me selling the product. The reason he gave was

that customers don't buy the brand because it's useful, they buy it because of the story

behind it. Therefore, he said, I should treat the product like a movie, which is why

storytelling is the best way to properly market the product and encourage more people to

buy it.

Smart bike locks are not only stable, but also offer a more relaxed attitude, he said.

Therefore, in the promotional video, I used a person who parks her bike somewhere alone

while she doesn't have to worry about her bike being picked and stolen in the dark. She

could be completely relaxed with her thoughts without worrying.

This was prompted by the high rate of bike thefts in my hometown and the constant worry

of having one's bike stolen.

The promotional video had many views and the response was very positive as many felt

the same way I did. The majority could identify with this story. So behind every person

or product is a story that makes each of us feel like we belong somewhere.

This tool made my task a lot easier, because I was able to create a decisive and appealing

story for my product. I also believe that storytelling has a great impact on people as it acts

like a movie and rewrites the hidden details in a special way. The whole thing becomes

more emotional and tangible. When I watched the video, I could literally feel the emotion

conveyed in it.

I would definitely always use storytelling as a way to make sure everything is explained

in detail and better. This allows people to see it from different angles and perspectives.

That helps a lot.

