Example reflection – Learning Launch

Challenge

Within our company that manufactures wooden furniture and accessories, the usual way to  design new pieces was to hire an industrial designer and develop together with him the  pieces that we wanted to launch as novelties each beginning of the year. However, this led  us that much of the work carried out did not work properly since not all the pieces were  well received by the client. So you had to discard the ideas and especially the large  amounts of hours of work, generated models and prototypes so that the design was  perfect.

Application

This situation forced us to better use the Learning Launch tool, which by means of  furniture pieces worked under accepted minimum principles, we could learn from the  reactions of the market, without having to advance to 100% of the definition of the piece  and know the acceptance that would have or what modifications we should make to  improve it.

Insight & Approach

So we began to manufacture furniture that was not 100% defined, but there were certain  adjustment variables, but when purchased by customers, they helped us to gather very  valuable information about the successes and errors that we had had. In this way we  would return to the workshop and adjust what was necessary to highlight what we had  liked the most and try to solve what had caused annoyance.

Once the necessary adjustments have been made, now we must detail the furniture and  especially the large advertising campaigns that are launched with each new piece of  furniture, but with the difference that we had already done a test that gave us greater  certainty and confidence in the acceptance of the furniture by part of the customers.

This process became essential when developing new pieces, even if it was for the same  market, since each piece of furniture has its specific function and needs to satisfy. With all  the more reason if we wanted to enter new market niches, the learning launch tool saved  us a lot of waste of time and money.

