Challenge :

I work at Moqqua ( parent company, CaddCentre Thane ). Those of you who don’t  know, Moqqua is a mobile wallet payment application which focuses on  attracting customers to pay through mobile and reduce the use of  paper currency. One of the top investors of Moqqua is Dyad Leadership, a  Chinese company. So, more often than not, representatives from  China and Japan visit Moqqua in India for business purposes. While a  majority of them are familiar with English language, sometimes the  accent becomes a barrier for both the parties and this poses a big  challenge for both the company’s representatives.

Selection :

So, to tackle this situation, we used Visualization tool. As Angela  Myer, an experienced designer, said in her video about visualization  that whether we are aware or not, visualization is a core component of  the way we communicate. It is actually a way of cultivating that side  of brain which brings out the creativity present inside us.  Visualization is anything from the things we write on a chalkboard or  a whiteboard, to the images that we create in a PowerPoint  presentation, to photography, video. We selected this tool as we  believed it will fill the communication gap with the foreigners and  will help to better understand the context of the meetings.

Application :

Recently, during this ongoing corona pandemic, we held a meeting  with Chinese representatives about our move to provide Moqqua UPI  scan code from large entities to the smallest of vendors across whole  India. We showed this through the help of pictures and videos of  small stall owners in the remote villages, exchanging paper currency  with customer, which can increase this pandemic and how Moqqua can  bring a change in reducing it by introducing scan code to the vendors.  The videos and pictures really helped the Chinese people for a better

understanding and in depth knowledge. And thus, a successful  meeting.

Insight :

Well, visualization tool changed our perception about having a  meeting and brainstorming. People in a meeting brainstorm for ideas,  but it won’t be a meaningful session if the parties involved lack the  complete knowledge of the context of the meeting, for example, in  this situation, they should have empathy for the people endangering  their lives in villages because they have no other alternative. This  could have been made possible only through Visualizing the situation  through photos and videos. Thus, Visualization plays a major role in  any type of design thinking.

Approach :

The next time, probably, we will use the visualization tool itself  because in our situation, there is a communication gap and accent  issue. And thus, visualization tool for business might be the best way  to communicate ideas.

