Reﬂection - Storytelling

Challenge & Selection

In this assignment I had the opportunity to apply one of the design thinking tools presented in the  course. I chose the storytelling tool. This tool is a people oriented as the design thinking itself also  the storytelling is a great tool in order to connect with the audience or customers. As a volunteer  of various organizations, I deal with people, communities, needs and carrying out projects for their  beneﬁt. Being able to tell a story telling their story is a way of guaranteeing empathy, support for  projects and, above all, a sense of belonging to it.

Application

Generally, the projects were proposed based on the needs of the community, it was carried out  and then a few photographs were taken and the results were published. The part of telling a story  that was more attached to the version or point of view of the person was not taken into much  consideration. I decided to interview the people of the community, I met with several people  separately and shared some food with them. I asked them about what projects they wanted, what  their problems were, what motivated them, their goals, desires. All this with the aim of looking for  insights that could serve to propose projects focused on your interest and to be able to  communicate through storytelling project results.

Insight & approach

Being able to talk and talk with people was very useful for me to see things from their point of  view. During the process, insights were obtained that allowed seeing the way of thinking, desires,  points of view and others of the people. With the information obtained, the aim is to ﬁlm a video  and carry out public arts to carry out communication and publicity campaigns about projects in  the community. This storytelling technique will be very useful in terms of how to have a better  empathy with the community and transmit the results through a story.

