Challenges:  The challenges faced are that I couldn't link my  creativity with the people to make them understand  my viewpoint and ideas. I couldn't attract people to  my innovative ideas. Probably I had been very  practical and insensitive for which people could not  match the wavelength of ideas and my points were  not clear to them and they were bored. I was not  getting proper response and attention on the basis of  my scientific ideas encircled around logics and  numbers.      Selection of tool:   I choose the storytelling tool because it is more  captivating and interesting. Stories are more  interactive. It allows people to share knowledge and  emotions greater. Business Development requires  more than problem answer approach. More  convincing power is required one needs to link their  ideas and viewpoint with the audience or the  customers. Story telling conveys the purpose and the  ideas far better than just a demonstration.

It wins the hearts of the people and convinces their  minds ideas to invest in the ideas by creating a  connection emotionally. Storytelling can rouse  greater interest of the people in an innovation.  Psychology says that people are more drawn by  stories than numbers.     The fourth video from week 2 encouraged me.    Application:  I love to innovate and interested in projects. Few days  ago I was about to make a project. Initially group  members were reluctant to do it. They were not  convinced by just facts and numbers. They were not  interested.    But then I tried to make the reason for the project  more clearly with the help of Storytelling tool.   I said the project can be helpful. I narrated the story  of some people and some situations, how much it can  help the society. I uphold several incidents where this  project can be helpful, how it can help people.  After  that they realized the importance and validity of the

project. And they were ready to work day of  narration.     Insight:   I understand that after applying this storytelling tool  that I could connect better audience. It could attract  more minds. People could link my ideas emotionally  and got interested far better than just normal scientific  explanation. It’s easier to communicate via story.  Both orator and audience can interact better and ideas  get clarity and emphasis.     Story telling tool is that vital push for any project or  innovation to reach the hearts and mind and make a  greater impact and earn success. For which all big  companies have a story either linked to their logo or  their advertisements. Where there is a story, a  problem, there is a willingness to solve-there is an  interest in the minds and there is success.         Approach:

I felt that Story telling tool has put a greater impact in  convincing and attracting the people and minds, being  greater interactive and communicating. It touches  people's heart. It is vital for any business development  or projects. By story telling people can relate more it  can motivate more beyond facts.    In any field efficiency is very important. But one can  only be efficient if both heart and mind are interested  to work together. Numbers and data sheets can only  reach till the brain but for better quality performance  and efficiency, one needs the interest from the heart  to do something, to innovate greater, to yield greater.

