Dip Ari Assignment on- Learning Launch

Challenge Calming my restless mind by giving it false hope of that very soon I will create something of my own, I entered engineering college. There were numerous ideas I had to try out and become self-sufficient, or as it is said, to become an Entrepreneur. I met with dead ends much sooner than expected and couldn't catch that why during the starting years. In my 3rd semester, I decided to take a big leap of finally creating a servicing company which would majorly run through my connections made in previous years. But again I met with the same end, I couldn't launch/ expand it at all. With a team which consisted of brilliant people, the company was put at hiatus in June of 2015. I felt stuck and in the hour started to explore anything which would help me.

Selection Pinpointing the reason behind the voids was one of the major milestones. I selected Learning-Launch tool without even knowing it that time. I put up all the reason why I started and where I want it to go. Breaking up the big aim into small parts and learning to achieve them and launching it with fast prototyping technique looked just fine at that time. I selected different tools to clear up the bigger picture and even for the starting steps. Mind Mapping played a major role, one such without which it would all be chaos again. But it was all done without the knowledge of "Design Thinking". Mind Mapping sorted it all out and things looked more clear, interesting and easy to grasp.

Application For my first learning launch, I focused on the structure/execution of online marketing and targeting tasks. In particular, I wanted to see if it could structure tasks, projects, and processes to adapt the methods of project management such as SCRUM while bringing in a good amount of beneficial data. Had to plan time-boxed specific meetings, reviews, etc. in an effort to become more agile. The assumption that my workflow was hindering me came out to be true and I decided to opt for better management procedures.

Other time came when it came to selecting a team and this time I knew that I didn't need brilliant people but those who have various perspectives of seeing things and can work in uncertain situations. Mind Mapping came foremost where it allowed us to interact and understand each other. Especially my complex idea was now beginning to unfold at a better rate than before and best of it was everybody had an idea of what they could do.

And last was applying prototypes, failing cheap and fast. It saved us a lot of bucks and helped us in understanding the market more in-depth. There is a lot more going on and we are still in this phase though but things seem much better as of now.

Insights By applying the learning launch tool, our team identified our assumptions and designed launches to test accordingly. With that we thought through anticipated results, anticipating to find that a more agile approach would improve our workflow, can't let it fail me this time. The actual results were slightly different from what we

Dip Ari Assignment on- Learning Launch

envisioned: while our team was open to the prioritization of tasks and process, the market gave us concerns. Moving forward, we are still amending and applying approaches which grab us a unique viewpoint in the ever-changing market. The ongoing incorporation of insight is particularly important at this stage, as launches come before a full rollout in the design thinking timeline.

Approach Given that my team and I have previously operated several design thinking activities/tools and are at this stage in the timeline, the learning launch is a suitable tool. As previously mentioned, we are still learning from the past launches and hope to incorporate this insight into future launch designs. Future launch designs should reflect insight gained, progress made, and come closer to a compelling solution ready for our expansion and somewhat of a grand launch.

