Storytelling

Challenge

In marketing, it is a technique that consists of connecting with your  users with the message that you are transmitting, either out loud,  though, or through a story with its character and its plot. The key is  to get to know our users more every day through the unique and  emotional connection that is generated when we tell a story. And  for this, storytelling is the best tool.

The intention we pursue when using the storytelling technique is to  generate a relationship beyond the mere transmission of a  message to our audience.

Selection

I personally chose to choose this tool, since it is the most common  in business, we really love stories, we like to imagine and above all  that a product or service transports us to a place where we can  feel comfortable.

If we think about it objectively, how many of us decide to buy  something simply for the sake of having an experience, something  that doesn't make us feel good.

Application

It does not have much that the place where I work implemented  a new line of products, it was a new stage in the company, since  it was beginning to grow, I decided to join the marketing team to  implement a marketing strategy in which I could freely use the tool  For storytelling, the idea was to make the product known and,  incidentally, give the viewer a good taste in the mouth.

Insight

Previously I had already taken a course of marketing  fundamentals, I used my acquired knowledge together with those  of this course, I knew that we are fascinated by stories, especially

if they have happy endings, I took Car companies as an example,  it is impressive the way in which They have managed the  storytelling of their brand.

Approach

Well, when i was analyzing the results, i noticed that people do not  care as much as your product could be better than the others,  there are several factors that will influence decision-making, it is  necessary to do a market study, know their interests and what  They are looking, so when it is time to apply the tool we take into  account the variables that exist, I would focus on highlighting the  things that the consumer is looking for and that my product has.

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