I am working as part of the admission team. I need to convince the parents and students to take admission into various courses offered by the university. To make the students enroll into the courses one of the design thinking tools was interested in applying to a challenge is Storytelling.

Storytelling

Challenge & Selection:

Before attempting to find and characterise alternative solutions to the problem, I used the instrument of story telling team to develop a shared knowledge of the problem space among a varied collection of stakeholders. This is a strategy I frequently employ with our customers. I have used techniques like interviewing, testimonial of the outgoing batch.

Application: I start the process by creating a visual board of the problem domain. To develop the visual board, I will draw from any existing material available to understand the environment.  I will create a different type of visual for clear understanding about the process to the stakeholders. I created forms and captured the data from the customers. Their understanding of current educational institutions and what are their expectations from the university.

Insight & Approach: What I have learned from conducting this exercise was I received good feedback about the needs and insights that the parents are looking for to take the admission into university. what they expect from the university after graduation. Since I discovered that the most valuable aspect is the shared insights and learning, next time I would use the visualization activity as a starting point for a series of design thinking activities.

