Reflection – Mind mapping

Challenge

We are a functional food production company, and our company was trying to implement a digital  marketing campaign through mobile app relating personalized nutrition and healthy eating. The  challenge was that in the amid of covid, we decided to do it online that we needed to create digital tools  for the campaign. And also we wanted aspects from stakeholders, employees and customers, and the  information we got was quite large. Therefore, we needed to apply some tools to get our campaign  launched successfully.

Selection

We used mind mapping tool to initialize our campaign idea. First of all, we invited some of our  customers to give feedback and be participated in the process. As said in the lecture, mind mapping tool  looks for patterns and insights in large quantity of data we collected and point out the reality of the  situation. Therefore, we decided to use mind mapping tool to achieve our mission. It was not easy to get  to the common ground, but mind mapping tool helped us get launched our campaign in time.

Application

We started with the mission of our campaign, and we first talked with our stakeholders. After that, we  developed a framework, and we wrote down all theme ideas got from our employees. At this step, we  added every detail of each theme and we even invited some customers to know what and how they  would like to be involved and what the impact would be for them by participating in the campaign. Then  we created mockup app, sent them out to our customers and got feedback from them. We needed to  make major changes along the way but it saved us a lot of time and money as we saw the weakness of  our campaign before we launched.

Insight

By using mind mapping tool, we identified the connection between each task and designed the mockup  accordingly to get the desired results. We learned that initial assumptions sometimes can go wrong and  it cannot bring expected outcomes. Therefore, it is of utmost important to be open minded for ideas  and solutions. Also it is important to prioritize important things as it largely impacts the design thinking  process.

Approach

This was our first time using mind mapping tool for our campaign. We could say that our campaign was  successful but we knew that we can do it better next time. We learned that it was best to get involved  as many people from different backgrounds and employees from every department as possible in the  process so that we can get multiple perspectives to be able to see the whole picture.

