Example Reflection – Learning Launch   Challenge   I am Luca Ciccone, Egyptian, Teaching Assistant at Teaching Assistant at  Macmillan and Innovation Ambassador at  Ho branch according to  Communication Ministry. Our problem in Egypt is the big gap between  scientific research and practical application in the labor market. Our team  is working to try to find a solution to this serious problem.     Selection   Our team has already gone through several design thinking activities/tools,  so we are ready to try the learning launch tool. Broadly speaking, the  learning launch is an experiment meant to quickly test an idea and  prototype.     Application   For our first learning launch, we focused on trying to find a way to link the  university parties and companies by obtaining a website to communicate.  For our second learning launch, we focused on the meeting between the  two parties where contact was made with the MLAND and the  J Gs Cupcake store company in Benha, as well as the Zurak Cancer  Foundation, and  thus our hypotheses were validated.    Insight   By applying the learning launch tool, our team identified our assumptions  and designed launches to test these assumptions. By practical experience,  we found the companies ’need for university research to develop their  products, but the company cannot fully finance the research or purchase  the basic equipment needed for development. Through this result, the  project was modified through the introduction of an intermediary  company to finance equipment from Saudi Arabia and the United Arab  Emirates. The ongoing incorporation of insight is particularly important at  this stage, as launches come before a full rollout in the design thinking  timeline.    Approach   Our team has already gone through several design thinking activities/tools,  the learning launch is the appropriate tool.

