Reﬂection – Learning Launch

Challenge:

Last year I was working for an wheat beverage entrepreneurship

while I was doing an market study in the university. So, What was the  challenge? They were trying to identify and segment theirs customers to .  How do they drink the product? At what time of the day? Did they eat  something at the same time? what ﬂavors did they like? and which ones did  they imagine in their product?.

In short, they wanted to know their customers to identify which ﬂavor

they might like the most for the next launch.

Selection: Learning Launch

On that occasion, we used the classic marketing strategies to

segment the market as required by the entrepreneur. But now, I recognize  that use the “Learning Launch” tool it would be more cheaper, fast and  easy to change course through the results of "little experiments”, testing the  new possible ﬂavors in the real world.

Application:

The entrepreneur had three new ﬂavors in mind. So, in this case,

each new product could be tested on the market, knowing the reception of  the people. If it is well valued, it can be scaled. If not, archived in case it  works in the future. So if you fail, you can go ahead and try new ideas  without having a multi-sector negative impact from scaling a bad idea.

Insight:

In general, "Learning Launch" allows you to create value through

hypotheses and their conﬁrmation or rejection by testing multiple ideas  quickly and cheaply. Finally, I learned to think more agilely, not to discard  ideas, but to test them. This is how you can test ﬂavors and at the same  time identify new possibilities based on people's opinions. Plus, you  eliminate conﬁrmation bias as well. The most attractive ﬂavor may be one  that was not initially considered.

Approach:

Deﬁnitely I’ll continue using Learning Launch due to its dynamism. It

changed my mind as a business administrator. This is much better than the  classic models because it allows you to achieve a better idea than you  might think originally, by encouraging you to try different ideas. And the  most important, it gives you the opportunity to fail without big  consequences, because at the end, this is part of the innovation.

