Challenge  Working in Business development team requires the development of a large number of  products, whether mobile apps, websites or technical integrations (eg B2B). Because of our  company strives to distribute resources efficiently, we can’t launch a technical development  before we get stakeholders approval. As a rule, new products have text descriptions, very long  feedback loop and eternal correspondence about it. The challenge was to make a presentation  of new products in a simple, quick and efficient manner, get quick feedback, and inspire both  stakeholders and the technical team to start development.    Selection  To solve this problem, visualization was chosen, due to the fact that projects can be different  and there are no universal tools for displaying them. The choice fell on the Low Fidelity  prototypes design with a low level of accuracy, made in a simple cross-platform tool that allows  everyone in the process to quickly understand how the application / product will look like and  leave their comments.    Application  I started the process of introducing visualization of products (website structure or mobile apps)  by creating and editing spreadsheets in Google Sheets. This decision opened up an opportunity  for a large amount of involved persons to view and leave comments, not only to read the  technical description. The difficulty remained in correct graphic elements visualization: Google  Sheets is not very suitable instrument for such tasks because of small number of tools. So as the  next step Figma was chosen. This instrument is not only way more suitable for such tasks but  also has a large number of wireframing presets presented in community section.    Insight  This tool has shown maximum efficiency. Stakeholders immediately saw almost ready-made  version of the design and promptly responded to any suggestions. It's not just the feedback  loop that has shrunk. Users mastered the product with interest by themselves: it turned out  that they were interested in drawing blocks, swapping them and, in general, getting involved in  the prototyping process. Thus, we got a team of enthusiasts who began to treat the procedure  not as a bureaucratic procedure, but as creativity.    Approach  This tool has shown its effectiveness at the stage of project approval. But the new approach did  not fix the problem of generating new ideas for products at the stage of functionality invention.  To do this, we still have to focus on similar products or come up with features with a small team  of creators. Therefore, the next design thinking tool that I would like to implement is mind  mapping.

