Example Reflection – Learning Launch     Challenge   I am a lawyer in an insurance company and a member of a project team. Our challenge is to create an  online portal for buying and servicing insurance. The scope of the project includes sales, product,  marketing, customer service, IT and legal affairs, consisting of 10 people. The project is based on  internal resources of the company. The duration of the project should not exceed 6 months. We will  focus on creating such features and capabilities for the portal to be customer friendly and  understandable, easy to use, build relationships with customers, and increase insurance sales.  Creating a portal is also a challenge for my compliance department.     Selection   Our team choses the learning launch tool as quickly test an idea and prototype.     Application   In the first phase of the project, after weeks of brainstorming about the look and function of the web  portal, a prototype of the portal was created, which was subsequently subjected to a detailed  assessment within the project group. The visualization of the portal has made it possible to spot a  number of errors and imperfections that remained unnoticed during the portal discussion phase.  Visualization of the portal was also an excellent tool for graphical and marketing refinement of this  project. And finally visualizing and analyzing the path of the customer buying insurance in this portal  allowed us to refine all legal requirements.   In the next phase of the project, the portal (in the limitation to its core functions) was subjected to  testing among non-project staff of our company. We collected their evaluations, comments and  experiences. This allowed us to focus on improving the portal to meet the needs of an external client,  and to detect a number of errors in this portal.     Insight   By applying the learning launch tool, our team identified our assumptions and designed launches to  test these assertions. We expected that using this tool will allow us to refine the project and eliminate  bugs in the portal during its testing phase, while also checking the reception and affection of  customers. Our results did not surprise us, although there were too many computer errors. This will  allow us to make future adjustments to the design work so that such errors will be avoided in future  projects.     Approach   Our team project needs to review the insight gained from our first learning launch and incorporate this  insight into future launch designs. Future launch designs should reflect insight gained, progress made,  and come closer to a compelling solution ready for full rollout.

