REFLECTION

1. Challenge

I work at an Elementary School. Recently there have been new schools opening in  town which means more options for “our costumers”.

The challenge is deciding what new methodologies, tools, experiences and frameworks we  will be using in order to retain our students and increase the enrollment each year.

2. Selection

I used visualization and mind mapping because the first and most important part to me  was brainstorming the most valuable aspects that we already have in the school to

compare them with the new schools and the aspects that our customers find more  valuable (may we already have them or not).

3. Application

We started the process by brainstorming in the mind map these aspects such as…  IBO certified programs, internationalism, bilingualism, technology, facilities, academic  standards, etc.

Then we used visualization to show how these aspects really look like today -using pictures  and brochures on a board- and included what we think we should improve or innovate to  create the school we want it to be for us and our customers or potential customers.    4. Insight

What we noticed with these design thinking activity was that most of the valuable  aspects that we considered are already being hypothetically covered in our  philosophy, methodologies and framework. But there are somehow small details in the  day by day process that could be impacting the final results in our customers making  them want to try something new or different.

5. Approach

In order to approach this new challenge to identify what may be wanting our costumer

to try a new school or a different methodology I would now try journey mapping to  achieve a shared understanding of the problem or problems identified by students,  parents and teachers to define the most important issues and generate possible  solutions.

