REFLECTION - LEARNING LAUNCH

CHALLENGE

The challenge of our organisation's online marketing department is to improve the workflow that is activities and projects within the department in order to increase the sales in online channel and to also spend marketing budgets on the right place. the project scope includes the online marketing department that is composed of 15 employees as well as larger marketing department and and IT department, with whom we work closely. Thus, will be focusing on trying to uncover what our team members, as stakeholders within the larger marketing department and IT department, consider to be ineffective or problematic with regard to the workflow.

SELECTION

We have selected the learning launch, as it is an experiment man to quickly test and Idea and prototype. Our team has already gone through several design thinking activities / tools, so we are ready to try the learning launch tool. As it will quickly test an idea.

APPLICATION

Focusing on our first learning launch, our team has focus on the structure / execution of a online marketing task. Mainly, we need to see if we could structure are process project stars to adapt the methods of scrum project management for our work to become more agile. Our team went root a today training with the scrum project management coach. The sessions occurred within a 3 week time frame. And expected to produce a document with the clear description of a new, more agile processes/ workflow.

Coming to a second learning launch, we focused on gaining the clarity about the tasks and priorities. This identified are assumptions that are prioritisation of task was just the main cause of workflow challenge. In this our team completed and anonymous survey. And adding the the thing to this is like , 5 key stakeholders from the larger marketing department and IT department also completed and anonymous survey for this learning launch. Some questions like about our new propose process, understanding the process, prioritisation of tasks, and does feelings about the change, and then it was conducted within a 1 weeks time frame, these all questions were included in the survey conducted.

INSIGHT

After applying the learning launch tool, our team identified are assumptions and design launches to test the assumptions. We also thought to anticipated results, expecting to find that a more agile approach would improve our workflow and that both are team and the key stakeholders would be fairly open to the new prioritisation of task and processes. Moving forward, our team will review this inside and incorporate it into future launch designs. And the ongoing insight is particularly important at this Stage, as it launches come before a ful roll out in the design thinking timeline.

APPROACH

As our team has already gone through several design thinking activities / tools and are at this stage in the timeline, the learning launched tool was the appropriate tool to be used here. just because our team needs to review the inside gain from refers to launches and incorporate this into the future launch designs. And future launch design should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.

