Visualization Tool – GRC Company

Challenge & Selection

As a manager of a GRC (Governance, Risks and Compliance) company, we had a challenge to  change and re-design our brand, due to the following points: to move away from an outdated image,  separate us from the supplier company of our software (Nasdaq) and further humanize the GRC for  the clients, transforming our company as a reference of implementation and support of GRC in Latin  America.

The project team defined for this activity was composed of 5 people, including third parties (a large  re-branding company), with whom we worked side by side. The deadline for this change was about  three months, starting from the company's mission, through manifest and finally the logo.  The stakeholders we dealt with during this challenge were our internal team, clients who had already  contracted our services and potential clients, on a small scale. This was all done with a limited  budget.

The selected tool for this challenge was the Visualization tool, due to the need of getting different  views and opinions regarding this re-branding, in understanding where we were positioned and  where we would like to go, with a very graphical view, using shapes, straw man, sticky notes and a  mural of collages.

Application

With the tool set to start the work of Design Thinking, we all gathered in a great room to brainstorm  with questions relevant to the theme of brand change.  For this, each of the five involved in the process, developed in their notebooks some illustrated  figures, responding in the understanding they had about our company in the market.    After fifteen minutes, we projected these photographs onto a large television so that everyone could  get an idea of what someone else's cognitive drawn, understanding what our current situation is. In  this way, we complement each other to arrive in our state "What is".    The initial part of the process we could say it was the easiest, since against facts there are not much  of arguments, so we just had to do a little calibration to get common understanding.    The next step was to get the sticky notes and start drawing what we imagined the customer would  like to receive from our system's benefits in their day to day and how it would feel good to know that  your company was in compliance with all the standards imposed by the government and other  regulatory bodies, and have its risks controlled by an intuitive system, in an easy way. This was  made using flowcharts and figures, to be easily visualized by everyone in the group.    After that, the output was a big set of ideas that we selected a few of them, by get the minimal  agreement from everyone from the participants and the rest of the ideas was sent to the shelf.

Insight & Approach

The group has learned that with this approach, we were able to elaborate in a much simpler way,  through drawings, what was inside the mind of each individual in the group. Every human being has  their own cognition and their way of understanding the world, beyond their values, so things that did  not seem so relevant to one, became more important to another. In the end, we all come to a  common understanding, accepting the least feasible for all, that is, we approve as a group. What I  have learned individually is that the importance of listening to various people is that they feel part of  the transformation and resolution of a challenge.    What I understand that could be done differently for the next few times is perhaps to diversify the  group a little more, because although we have different areas involved within this scope, we still  lacked a bit more diversity, to see beyond our day the day.  But the whole process proved to be profitable and being released three months ago, the brand  proved to be disruptive in the market, with a good perception of the market with the slogan "GRC  New Era"!

