Smartphone Selling Method – Learning launch    Challenge & Selection   The first tool I used was the tool of learning launch, to achieve deep understanding of a selling method of  smartphone for a gsm company. I use this approach by choosing potential customers which may have the interest  to buy smartphone. I have used the technique of letting people to use phones as their own cell phone inside the  shop in order to show how smartphones can help them in their life (social, work, ..).    Application   Firstly, I have changed the structure of smartphone selling points in their shops. This allows customers to go and  try any smartphone they want, they also have the chance to use them as their phone, therefore they have the  opportunity to make a video call to their child in different country, manage their bank account, play  games…Basically they have the chance to understand how they use smartphone as a part of their life and how  smartphones makes their life much more meaningful.  For the experience, I will divide the customers into groups of 2-3 participants, each group has one selling  specialist which helps them to use smartphones for any of their needs. At the end of the day, I will put them in a  short practical quiz about their smartphone, this allows them to have a deeper understand for the phone. In  addition to that, I will marked the quiz and gave them discounts by depending on their success. For instance, 5/5  means %100 success in the quiz which means 25% discount on the smartphone they prefer. Discounts only valid  the day which they have experienced the smartphones.

Insight & Approach   What I have learned from conducting this exercise is that, selling a smartphone requires 3 main steps;

1- Know your customer

In order to understand the factors affecting consumer choice of mobile phones.

 Pricy or budget-sensitive,    Advanced or basic smart phone,

2- Make them try

In order to show how a phone could improve a consumer's lifestyle.

 Make an emotional connection (By making video call with their kids).   Make a business relation (Make them to manage their bank accounts by using their smartphones).

3- Offer them award

In order to increase the willing of buying.

 Offer a discount (End of the experience day)

