Reflection – Learning Launch

Challenges

I am a professional trainer in the field of modern marketing as well as digital marketing strategy. My  challenges are to develop and generate powerful programs which can help our customers (SME) solve the  problems which they face. This is a tough job because customers’ needs are changing day by day while  the programs need to be proposed quickly. Therefore, I am always trying to find their reactions and  feedbacks as many as possible after selecting the concepts in order to adjust along the way of doing the  final program.

Selection

Since my customers are always pushing to know the main contents as well as gaining results, therefore, I  use the design thinking tool learning launch to minimize the risk of redoing the whole thing after  launching. I think this tool will help me sharpen the solutions to my customers before the final one.

Application

In the first trial, I try to present programs in Powerpoint shows to first let them know what key elements  which them to solve the problems, second to engage them in a process of solving the problems, and third  to call them to actions by successful real cases from big corporations which I had applied before.

After engaging them into the loop, I start involving them to co-create ideas and get their feedbacks in the  second time. This time, I will focus on more realistic aspects of main objectives, expected outcomes,  detailed modules in the programs, cases, ways of teaching, and a capstone project flow which all the  learners will have to do to ensure the expected outcomes to be met. By this way of exploration, I will  collect all of their ideas and feedbacks on every element, group them, and plan to adjust accordingly.

Insights and approaches

This tool is really helpful for me to identify, extract, and mine meaningful and realistic expectations of  customers by whom I will adjust every element of the whole program to make it real fit with the  customers’ requirements and make them more satisfied with our programs.

There are many tools in the whole design thinking process, but I think the learning launch tool is really  useful to help me save time by pulling my customers into the process of designing products to minimize  the cost as well as risks management.

