STORYTELLING

1. Challenge

Im an entrepreneur; I work by myself as a consultant helping familiar companies to discover and  apply their real purpose.    Most of familiar companies provide their services or sells their products just to get money;  however, they do not always know their real purpose behind what they do.    Sometimes only the owner knows the purpose of the company but it has not been transmitted  to all the employees, so people go to the office and do their functions just because of the salary  they received at the end of the month. Employees do not enjoy being at the office because they  are not connected with the purpose of the company. And when employees are not connected,  they do not contribute to the company growth.    In this sense, most of familiar companies lose great potential employees because as soon as they  get bored, they start looking for new opportunities in other companies.     Every time that I talk to the General Managers/owners of the company about the importance of  having and living the purpose of the company; they do not understand.  It’s difficult for them to  understand the importance of having a purpose and the impacts that it has on employees.     Selection    In order to explain and to get connected with my clients (General Managers/owners of familiar  companies) I use storytelling because this technique allows me to get connected with my clients  thought a real story and helps me to find solutions and actions to help the company not only to  maintain the talent but also to increase their revenues with personal committed to the results.    Application    The story I use is the following. This is a real story of myself:    “One of my clients is Company “Alpha” is a familiar entity that prepares and sells pets foods. The  last two years they Have faced a setback in their sells. But the owners don’t know the reason.  Every time most people buy pets and threats them like family. Why they don’t buy Alpha´s pet  food anymore?    Whey I met the owners I started to find out what were the reasons that motivate them to start  the business.    They always used to respond that it’s a good industry and will allow them to earn money.  However, through my findings I discovered they love their dog PO-PO and they are willing to do  whatever it takes to make their beloved PO-PO live longer. This is the reason why they started to  prepare natural food for dogs; this is the real purpose of the company “Make your pet live  longer”.    As soon as we discover the purpose, we communicate to all employees and clients and the sells  got higher than ever.

Its not the same to work for a company that sells pets food rather than working for a company  that make pet lives longer.    All employees and customers are 100% connected to the purpose of the company”.    Insight    As soon as I use the storytelling, the familiar companies I work with, seems their selves reflected  on the story and want to discover their real purpose to get connected with employees and  customers.    Approach:    As a human being We are full of stories. Since next time I will be attempt to quotidian stories in  order to use them every time I talk to clients. Its more effective to tell a real story rather than just  be theorical, because stories allow us to connect with people.

