Learning Launch

Challenge:  I am working in an industry where we are planning to launch a new product. Main  responsibilities were imposed on the 10 people of us. Our main task will be to find out whether  the planning to launch this product will work or not. We are planning to come up with a new  beverage product. As we know that there is already many more industries who are already  holding the large market share. So it is going to be tough call for us to come up successfully.

Selection: There are few design thinking tools, we have gone through so far in this course. So,  out of those, we have selected Learning launch tool to do our findings. And our team though this  will be the best out of all.

Application: we have set few stores in few important places where people do travel most of the  times. Where we kept some samples of our main products and gave them free to consume. And  also asked them the feedback about the products and the suggestions. Most of them liked it. They  said the taste is different and soothe.

Insights: By having all the insights from the public, we have decided to launch the products,  because all of the people provided positive review on it with valid reasons. And also insist us to  launch this product as soon as possible. So without further delay we talked with one from our  managerial team about all those positive feedback.

Approach: So after having all the positive feedback from the customer. Our higher team finally  decided to launch the product. So without further delay they launched it few days back. And by  the grace of Almighty the product is getting huge attention from the customers.

