Mind Mapping Tool     Challenge & Selection  I working as Senior Product Manager of the TV Platform. My main area is  marketing and communication. KLE TECH (My Company) started at 2010. We have  always get attention of  our subcribers feedbacks. After years  we tried lots of  things for our members and now they cann’t create WOM effect. Starting  points everythings much more easier but after years most of things looks  similar and audiences want to get different thins. I selected the mind mapping  tool because mind mapping tool is a very effective working tool to get data  in&out of our minds. Mind Mapping best way to analyse huge datas. After this  we can find relationships between them. With these way we can find and   generate relevant ideas for performing. I select this tool as our work started  with huge data gathered from various sources such as ads tools or user  analytics tools. This data should organized in relevant themes. This data make  sense of when we understand where we are now and what would help to  improve upon the flow situation.     Application   I started to collect points that will get attention of followers or subcribers for  us in which we share or select to communicate with them. Since we were try to  get new members and increase standalone users. Our members very familiar  with our communcation styles and promotions. We had a separate column to  record what our overall vision of our product was.  We also make an social  media survey to analyse with these way our members understand that their  thoughts very important for us and they  like it. We made survey and get more  than 27.000 answers, and when the same ones of these comments were  written on the table, several common themes and models start to spawn. Most  of the members participate in the surveys because they want to be the part of  this product and we had to find common ideas for the survey results.     Actually, it gets to much time, and after a time it would be difficult to pay  attention for it. Sometimes, some of our elder members give us some  feedbacks but they are not common and not include young members. If we do  their feedbacks this time we get feedback from young ones. We now that we  get lots of data from different members who participating in the surveys. So,  this helped to guide developers in what direction is the best for our members.  These types of changes and data analyses can be found in many different parts  of life. There were people to appeal to all members. Sincewe got these surveys,

analyse, brain storming and mind making, our marketing and communcaniton  campaigns we got more attention. Because important thing is when you show  or share someting if members cann’t see their choices they don’t pay attention  and your usage decrease with it. When we started to use this survey results it  increased our usage(download or activity) rates by about 47% and made our  platform more popular. With these way we get more members with viral ways.    Insight and approach   When I used the mind mapping tool, it shows me the new ways to look at a  condition and reach the root cause of the problem. Before mind mapping tool, i  look at the problem from my angle and try to find a solution by using my  knowladge and using predetermined frameworks and methods to organize the  communicate with members. When i started to use mind mapping, i can reach  the main problem and understand it’s starting point. This give me a option to  had a clear idea of the similar types of communication and marketing for our  product and what expectat from us by members.     In addition, when i use mind mapping tool, include the all of KLE TECH team to create  dependable cycle from the data and create ideas for find solution to our  problem. All of us start from the same point and all KLE TECH team have the same  goal. Next time, I would like to try storytelling to influence members with  ideas and bring them a bigger part of the product and it’s marketing &  communication process.

