Reflection – Dynamic feature development - Learning Launch

Challenge:

Myself Product manager of a workflow product which is rolled out across  Organization covering all the three regions APAC, EMEA and AM (worldwide). The  product should be available 24/7 for users. My challenge here is to keep the  product stable and provide new features and various improvements based on the  user requirements and challenges within in the given limited budget. As the  product is worldwide, need to also ensure that the features rolled out and  compliance to their local legal conditions

Here, the main problem is that the same feature is needed by all the regions  however there could be some changes in layout or labelling and process within  which this feature should be incorporated. So, the development of the feature  should so flexible to configure based on local legal requirements, compliance and  cost effective

Selection:

Our team have checked many possible tools to help us in successful building a  feature cost effective and flexible to use within multi-geographical legal  requirements. So we are ready to try the learning launch tool.  As I understand  this tool help to quickly test the feature / idea (incl. key stake holders) before we  actually launch the feature

Application:

For our first experiment, we would create a detailed hypothesis of the feature  which solve the need or problems of a user group.  Now consider each of the  country or location specific legal requirements which should be used to make this  feature available in a specific location.  List out the assumptions how this feature  can be used with a change in process. This helps us that the requirements of the

feature is clearly defined and then know how a feature should be placed in each  of the locations.

Now with this, we learn the clarity on how this feature can be designed in each of  the locations.  It’s the time for now to test our first experiment with key  stakeholders by showing how the feature is being developed by drawing a process  flow and how it can be used in each of these locations and also importantly  mention other alternative which could solve problem with constraints or at high  costs

Insight:

By applying the learning from the learning launch tool, we understand that our  design and flow of the feature is easily drafted and represented even before we  actual launch the feature. The tests from the stakeholders helps to gain the clarity  of the feature is actually solving the problem or need. This can be iterative  process if the tests are successful.  Most important learning is experiment before  actually launch the idea or feature, helps in fail fast and table the idea to re-work

Approach:

In the course of journey, we have come across many tools which are complex or  half-successful but this learning launch tool seems promising. However, we would  need to apply on more and more ideas and see how the progress is made with a  given baseline.

