Storytelling

Challenge

I work in insurance industry. Insurance is a complex product and I often found myself  struggling to explain the benefits of it to a prospect. As the product has a lot of clauses and  legal terms customer has to put in a lot of cognitive power to understand. And the other  problem was that customer misunderstood the terms in the insurance.

Selection

Human beings are only animals which can process an abstract and believe in it. Stories has  been a powerful medium to explain complex concepts like god, honesty etc. I chose to use  stories to explain benefits of Insurance.

Application

I created small stories around the different benefits of Insurance. I use one of it when and  where required. For example, the survival benefit in life insurance will have small story. The  story would have a one or two characters and I use some relatable everyday terms to  explain the survival benefits. I even include humour at certain places, I found that this helps  in keeping the listener interested in the story

Insights

The stories were very effective in not only in communicating the benefits but also retention  of the knowledge. My customers trust with the product and me increased several folds.

Approach

The next time I use the stories of real incidents. I feel it will increase the authenticity of the  story and would result in better customer satisfaction.

