Challenge and Selection

As a marketing manager of the team, me and my colleagues’ job was to enhance the response of our  induction process. We wanted maximum number of applicants from different fields and classes.  Considering the limited campaign budget, we must carefully plan our way to achieve maximum number  of applicants. The team decided to hold an intra-session as always but this time we are going to design  think new ideas into it, to enhance our results. The ideas generated seemed quite convincing but to  upheld them over large scale intra-session would be costly and if failed can result in waste of money,  power, recourses and time. So, what team decided was to use design thinking tool of learning launch to  check if new ideas would uphold on larger scale by implementing it on shorter scale for starters, just like  IBM approach in its trade shows from module 4.

Application

Coming to application, we first planned a short scale intra, where we restricted the number of students  from different aspects equally and on first-come based service. From each field and classed there would  be 15 students, selected who ever registered first for intra. Now this year intra is going to be a lot better  and full of activities we learned from different application of learning launch. We thought of giving the  visitor a memorable time which they can reflect upon no matter if they want to join the Team, latter or  not. We selected the theme of intra accordingly with our team mission i.e. RC Planes. Large LED screens  around the house, where different past videos of our accomplishments were being played. An air fresh  room environment properly ventilated. Fresh Margarita juice on arrival and a team member would be  allocated to different group of 5-6 students, which he will guide the group around the house while  talking charmingly and showing great aspect of hospitality. Chocolates and candies available free on  different spots. Students will be shown our different past models and stories behind each one of them,  and at last we will end with and live air show in open field. A team signature notebook and pen would  be given to students while the are warningly leave at the end. After this successful small-scale we are  now ready to implement it on larger scale

Insight and Approach.

What I learned from his experience is people are drawn to hospitality and warm environment. The kind  of love and warmth student were shown build an image in their mind of how appreciated they would be  when they join the team and be part of something great too. The experience and history shared would  entice them to be part of it too, and it has proved it’s result, and we see a lot of people appreciating our  intra and can’t wait to be a part of us.

Using the same tool next time, I would lie to test more different kind of interactive session they can be  very short lived for like 10-15m in regular hanging out places. See if this work and implement it on larger  scale.

