REFLECTION

VISUALIZATION

By Melissa Martinez

Challenge

I am a university student in the last semesters of Administration. Last semester I took a course on  Development of Creative Potential. Throughout this class we addressed different creativity  techniques and for the final evaluation we were asked to do a work as a team in which it was  necessary to design a creativity development program as if we were going to implement it in a real  company.

My team and I develop the points of the work and prepare it for a first review. Our teacher put  particular emphasis on that our projects looked 100% school-based and that we should make them  look professional, like a formal company would present a program in real life. My colleagues seemed  quite disoriented, they didn't know how to make our work look professional. I offered to do it and  tried to explain the idea to them.

Selection

I am not a professional nor do I have much experience in the business world of work. However, I am  a mostly visual person and I like to work with these elements.

As mentioned in the video conference that talks about this tool, visualization is quite important in  our way of communicating. By having to use the right side of our brain (often ignored) we can think  non-verbally and be more creative. That is why I chose this tool, because the impact that an element  has on our view is what will influence it to attract our attention or go unnoticed.

Application

The first thing I did was a quick evaluation of the job we had, it was pretty ugly and it didn't attract  attention at all. Right away, I myself visualized in my mind how I would like it to look and feel  professional, creative, and impactful.

Then I looked for graphic elements of all kinds to highlight my document and applied them:  headings, images, graphics and figures, color combination, letters, emphasis and distribution of the  text, etc. The result was amazing even for me, it was truly professional and eye-catching work.

Insight

I discovered the enormous power of visualization, even when I already knew its importance. He  encouraged me to submit professional and carefully done work beyond written information. It also  took me out of my creative limits and out of my common thinking. Now I think that it is an important  element in design thinking and that I can always improve.

Approach

I would like to keep improving this tool for my own use and to help others as well. I would implement  other tools to expand and improve my ideas and my teamwork, creating innovative or different  things than usual. I would go through the entire design thinking process or use tools that I acquired  in my class.

