Challenge & Selection

I'm a co-founder of an e-learning solution for the developers' environment. Currently, we

have a multifunctional team working together, but the communication and the engagement

of our group were low.

The team wasn't put the customer's shoes and were without empathy to build our project.

The ideas about the business had different views and the business strategy was lost.

I chose to use the Storytelling tool to solve this question with my team.

Because with that tool I can show them our challenge and also at the same time the

feeling of brotherhood

The possibility to involve them in the problem was another reason to choose the

Storytelling tool.

Application

I scheduled a team meeting, using as an Invite subject an Align meeting.  Then I prepared

good storytelling before to meet my team.  I used all Storytelling ingredients as possible,

expectations, drama, challenges, possibilities, customers' centred vision, empathy and

more.

I began my storytelling developing the expectations from the customer and gave us some

drama trying to show what's our customer was expecting from us and answer these

questions through the narrative.

The idea to give them these expectations was to make them use the customer shoes and

understand how better could to be our products.

The narrative answer the question: how could we be more engaged with the project?

Why our customers need us, and what could happen with we don't give them a better

solution?

What're the challenges to delivery this customized solution.

Conclusion

At the end of the day, the Storytelling tool was the perfect instrument to begin our Design

thinking process and our mindset changes.

We will use now the Storytelling to engage our employees in our onboarding program.

I believe that could be the perfect path to give the new employees a real picture of our

business and our customers needs and more.

All the time when I saw that we are going to the wrong path, I will use a Storytelling.

After all our life needs some DRAMA!

