Cynthia Chatel

Example Reflection – Visualization

Challenge and Selection

Visualization is used in my daily work life to communicate and organize thought  in different ways. Using visual thinking enhances the way we see things. Since  working at a publishing company, I use this approach with workers and clients.

During a project at work a client wanted to rearrange his entire branding  strategy one week before his launch, a project we were working on for almost  five weeks. We delivered the first draft of the project which he approved and  then a few weeks after he was unhappy, so we were tasked in redoing the  entire project over in less than a week.

Application

I began the entire process by first doodling his new changes, then we  compared it with other successful designs from this and other clients, comparing  feedback and feedforwards. Then we put all our ideas together on the drawing  board.

With this strategy the client was ultimately thrilled with the new plan, including  the new ideas that were included.

Insight and Approach

I believe we became overconfident with our first ideas on the project at the  time, and that I did not check in with the client until almost the last week. I have  now learned to always check in with clients on a weekly basis.

