Example Reflection – Learning Launch

Challenge  Our team is launching an online academy Online Academy SkillPeach  for the development of 21st century soft skills. Our task is to select interesting  content for teenagers 13-17 years old. The challenge is that we plan to focus on  developing critical thinking, creativity, communication skills and collaboration  using online tools.     Selection     We conducted a focus group with 60 students and their parents. We learned that  they would prefer to go on vacation training on weekdays after 12 hours. Parents  want to get a psychologist's consultation based on the learning outcomes.  We have developed a business model, identified our partners: Dreamstudy online  platform, on it we  try our MVP; Educational module consultant; GetCourse online  platform where our course was posted; Marketer who helps us  to build a sales  funnel, set up advertising on social networks, engage in SMM.    Application  We conducted a series of classes on Zoom platforms using session rooms. This  allowed us to organize group project work and take into account the personal  educational needs of adolescents.  We tested tools of communication with students and their parents:

- communication through a chat-bot with the ability to switch to a personal contact

with the administrator

- collecting feedback during and after training (children and parents)  - the possibility of personal contact with the teacher  - technical support

Insight  We concluded that the gamification tools worked very well.  It is  necessary to discus   personal discounts, promotions, gifts, with the creation  of promotional codes to increase audience loyalty.    Approach     We got good feedback from the students their parents. They liked the group  projects,  creative activities.  Activities  for critical thinking have caused  difficulties. We are making changes to the curriculum and types of online  activities.

