Selection Tool: Learning Launch

My Challenge:

I am working with sales oriented organization which gives all IT Services to customers. Our  challenge is to improve the workflow ( Sales activities) within the team in order to increase sales and  improved services to our customers and most importantly to satisfy the customers compared to our  competitors. My Team consists of four members including me and two of them were field executives  and I am an inside sales executive handling back end operations. Our team motto is to identify the  leads/requirements from our customers, giving out the appropriate solution for that using our IT  Products compared to other brands in the market. Overall motive is to increase the revenue and market  share and achieve the targets and numbers given to us. Our challenge is we are focusing only the  customers whom we are regularly doing business with us. We are not identifying and approaching the  new customers whom they have requirements.    Selection:    Our team and also the organization has undergone several changes and design thinking activities which  suits to overcome our challenge. In my point of view, Learning launch tool helps us a lot to overcome  these challenges my creating new ideas and testing them. Author Ed Hesse has been clearly explained  that most learning launches involve quickly engaging with customers and testing your key customer  assumptions.      Application:    As author said we have got an idea and that idea has to relate to a specific group of customers .Hope lot  of customers has a specific needs and our  idea should meet the customer needs better than out  competitor. We are planned to advertise our products via social networks and give better offers and  pricings than our competitors and provide many stalls and trade shows to clarify customer’s queries and  help them to have a better knowledge with that products which are using. Secondly, we should work  with data that we should self analyze ourselves what we did and what we want to do. We need to  discuss our ideas in a group or with other teams.     Insight:     By applying the learning launch tool, our team identified our assumptions and designed launches to test  these assumptions. Additionally, we thought through anticipated results, expecting to find that a more  agile approach would improve our work flow, and that both our team and the key customers would be  fairly open to the new prioritization of tasks and process and we got the results slightly different from  what we expected. Moving forward, our team will review this insight and incorporate it into future  launch designs.    Approach:

Given that our team has already gone through several design thinking activities/tools and are at this  stage in the timeline, the learning launch is the appropriate tool. Future launch designs should reflect  insight gained, progress made, and come closer to a compelling solution ready for full rollout.

