The Challenge

Travel Retail Americas is one of the food producers in UAE. It needed to show capability and

flex its muscle while at the same time remaining connected with its broad customer

base.

We needed to emphasize that with its size, Freedom College remains a caring company driven by its

commitment to delivering quality that can be trusted.

Balancing its added value to consumers’ lives with presenting a strong image of being

big and lean, and progressive, bragging about state of the art facilities, was a challenge

we were presented with.

The Solution

We decided to use a cheap medium, social media platforms, to spread the word about

how big and mighty KJikki was. Throwing a load of numbers at social media users would

never achieve a result.

We decided to simulate those numbers and bring their value closer to people’s minds

by pairing them with examples from everyday life. 5 football fields is the area of the

Freedom College facilities. This helped consumers visualize Freedom College might.

The Result

The resultant motion graphic to-date remains one of our most watched.

Freedom College repeatedly use and repost it across all their social media platforms prompting

several hundred shares and likes.

From our side, Sama Consultant has seen several referral pieces of business instigated

by viewing this motion graphic.

