1. .Storytelling.

2. 3. CHALLENGE

People with severe cerebral palsy cannot communicate their needs, feels & emotions

their carers. This situation creates a stressful situation for people with special needs and their  families or carers.

4. SELECTION

I selected this challenge because it is a need for society in general, even if people with special  needs are not a majority or are not usually present in public spaces, they have needs that we  have not solved and that we can start approaching. Also, I take this as an innovation  opportunity, for big tech industries, medical services, governments and entrepreneurship. The  sector has not been explored yet and it needs to be understood and researched in order to  work on it.

5. APPLICATION

I used storytelling for this challenge. In order to convince people that this is a real need and  problem that aﬀects most of our societies around the world. They needed to understand what  is happening with people that have disabilities. I found storytelling the most appropriate tool to  explain and describe to them what happens in a day-to-day from a person with severe cerebral  palsy. For that, I contacted people that have taken care of a SCP patient, family members that  had an experience with SCP people and doctors related to the ﬁeld.

During the application of this, as the video explained; First we need to do a research about the  situation we are trying to solve, then we can mix other tools, such as visualization and  ethnographic research and then we can start telling the story in a creative and familiar way to  the people we are trying to convince. So, I started by doing ﬁeld researches in schools,  hospitals and visiting a family member with this condition. Here, I do not ask or interfere in their  activities (for them to act normal, not faking a situation for the project) and then I heard and  recorded the places, to analyze them later.

Later, I interviewed a mother, a patient, a doctor and a nurse, with few simple questions that  could allow me to complete the information that I have recovered before in the previous  exercises. With their interviews I was able to completely understand how their days pass and  what needs are more present along the day. With all these, even if I can understand the whole  information, I need to present it in a way that people who did not saw what I saw or heard what  I did, can understand and feel the need to do something here.

I created a special canvas for storytelling, where I explained with simple phrases and 3 diﬀerent  moods how the patient feels doing certain activities during the day, I included hour and place  to make it more clear.

6. INSIGHT

Using storytelling helped me explain the problem clearly and without missing any detail, the  tools helps you to organize and simplify a lot of information and be organized when explaining  it. The most important part is the pre-making, when you need to obtain a lot of information and  then the part of making it becomes fun and interesting, also, after doing it, you have a clear  view and idea of where the problem really is and how can you start ideating to solve it.

7. APPROACH

I learned from this tool how to organize the information you have. With storytelling you can  communicate better with people interested in the company, school, business meeting or even  with your friends or family interested. It is a tool that can help anyone understand from easy to  complex situations and that even if it takes time to make, can be used to innovate and solve  diverse conﬂicts presented when trying to do something new. That, because the information is  precise and concise, it helps ﬁnd diﬀerent ups and downs in the situation.

The tool is very useful but next time I do a challenge similar I would use more graphics. There  are a lot of graphics for tools like this one, as the video mentioned and showed, just for my  challenge I decided to make quotes and moods, in order to simplify all the situation. But next  time I could draw or take pictures for a similar challenge.

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