Learning Launch

Challenge

I am part of Special Initiative team who responsibility is to deliver projects with most impactful manner. My role as a client servicing manager is  to deliver each & every deliverable with an impact for all stakeholders. I am also responsible for the customer retention & customer delight for  all our initiatives. Our upcoming global conference People Matters TechHR will have 150+ Partners & 3000+ employees where my role as a  Client Servicing person is very critical as we have to manage 150+ partners and at the same time we have to make this conference most  impactful for them in terms of ROI.

Selection

We have already created many tools using Design Thinking to help Delegates, Partners and other stakeholders who will be coming for the  event. Broadly speaking, the learning launch is an experiment meant to quickly test an idea and prototype. Some of the tools which we created  and tested during TechHR SG( Previously held conference in Singapore) were:

  Exhibitor Manual for partners vendors

  Pre Event Badges distribution for partner internal delegates

  Communication toolkits for partners to circulate within their network and many more……….

Application

A Learning Launch is just the title we've given to a small experiment.

As mentioned above, there were several experiments we did during TechHR SG, many of which worked in our favors and others we call them  learning and not failures. One of our successes in managing our partners was to create Exhibitor manual which we created to help our partners  & partners stall vendors. Exhibitor Manual had all the relevant information at one place, be it Agenda, Layout, Setup timings, Vendor details,  Security information or any other small yet very valuable information which partner should aware of.

Insight

We first use secondary research to answer the “what is” question, and turn these insights into specific design criteria while making the Exhibitor  Manual. We brainstormed solutions with different stakeholder in order to take diverse opinion and then focused in on what wows to surface  assumptions and then to prototypes that began to test them by sending the drafted manual to our own vendor and taking his feedback &  Perspective.

And then answered the final question, what works, by conducting a learning launch ( Exhibitor Manual)

Learning Launch for me is:

  Launching into the Unknown

  Identifying process ( How to do it)

  Key customer execution and defensibility assumptions..

Approach

As previously mentioned, our team needs to review the insight gained from our first launch (which was a success) and incorporate this insight  into future launch designs. If a learning launch doesn't work, so long as you're learning, it's not a failure, it's not a mistake. Create small diverse  teams to do the experiments. Mitigate confirmation bias. Don’t restrict yourself with quantity and quality of data. Be Innovative. Future launch  designs should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.

