Challenge & Selection   The process The story began when I wanted to invest with a group of young people in an information  technology company specialized in making an application to cars market, the app will display car  specifications, enable citizens to search for a car and find the best price , and also enable car gallery  owners to display their cars and its specs, actually there were bad reviews by customers on the Google  Play Store and the app is not wanted from most of the users, I decided to use the visualization method  with the board of directors, so that I explained and sketched the customer’s journey as a characters ,  symbols and flowcharts , and showed the problems through which we discussed and identified them,

Application  The process began with a meeting with some customers and I asked them about the product, and I  converted  their evaluation into presentation that expresses the customer’s journey from the start of  downloading the application until the purchase of the products, the presentation contains the customer  as characters and activities as a process flow , and I put it to the board of directors,  in each activity I was  close to them every problem with the in this stage of the workflow, and accordingly, we brainstormed to  find practical solutions.

And after we found all the solutions and found their ability to improve and develop there mindset, I  invested with them, and now the business is growing and money is increasing

Insight & Approach  I realized that the visualization increases the focus of people, and helps them to understand and connect  between the scattered things, so after I put some drawings in front of them that represent the  customer’s journey and I drew all the steps that he follows, and I clarified the problems he faces, it was  easy to convince the board of directors, and every one of them became Trying to find solutions, one of  them says what if we put this step instead of that, and the other says what if we increase offers on that  product, until we arrive at solutions and a clear vision of our problem.

I will use more drawings and use newer techniques in the coming times. Until the work progresses  successfully

