Challenge

I am a product manager in corporate company. I’m in charge of the launching new products and  meeting with possible partners to decide building new products. I’m also responsible for managing  current products so as to improve revenue and provide better experience to our customers. I am  working with cross functional teams such as developers, UX/UI designers, lawyers, marketing  specialist, researcher etc.  If we decide to enter a new market or decide to build a new  services/application/web page we have to decide carefully. Time is important and process takes long  time to complete so we had to find better way to decide final products each time.

Selection:

Our teams have been working on different working methodologies such as Scrum, waterfall, Agile. It  depends on the projects and we have small cross functional teams for each small project. This time  we prefer to use launching learning tool to lead project

Application

At the first learning launch, we came together and talked about the new mobile application project.  As we learnt from the videos, this time we did not do assumption and prepare a business plan quickly  because it would cause a fail after working hard for months and launch the projects. We talked about  together ideas and give feedback each other. Create draft plans had our research, identify the  market needs, build a design concept of the product. We had assumptions but we clarify the  personas and asked the market research analyst to find a focus group to test our ideas. Meanwhile,  our developers create a minimum valuable product for the focus group. We asked the people to use  this beta products and observe their behaviors. After the focus group session, we meet with the  team again to prioritize customer insights then we launch a beta version of the product for limited  customer in order to create quality and enough data to observe. Also, our UX team created A/B tests  to improve our test and marketing specialist create alternative designs for campaign to find best Cost  per Click ads. In the third week, we realized we had so much progress in the project and launching  learning helped us to be more productive.  Prioritization and collaboration quickly are one of the best  parts of the launching learning, we all were exciting to work together and observe each step and  create the changes to build better solution.

Insight & Approach

By applying the learning launch, we had opportunities to test lots of different case in short time. The  best part we worked better in that short time. Even in three weeks we realize that first idea and the  final idea had lots of differences it was so much than what we expect at the beginning. We haven’t  launched the project yet but we are already sure that we will use learning launch approach tool on  the other projects. It helped us to realize our assumption would be so wrong at the beginning.

Our team also are exciting to use Visualization tool especially for bigger cross functional teams we  think it would help us to save time.

