Reflection – Learning Launch

Challenge    I am a member of a bank that is involved in a digital transformation; I belong to the process automation  department. Our challenge is improve the BRMS (Business Rules Management System) experience for  improving the way in which the business users can use these tools for themselves. We want to achieve the  best approach spending the less money as possible. The project scope includes the business units and the  IT people with whom we work closely. We work with key stakeholders and we will focus on understand  what are the basic interactions with a software that they need to get a business Rule ready to be used and  maintained.    Selection     Our team has already used another visualization tools for understanding the needs of our clients, we have  some ideas and we think that we are ready to try the learning launch tool. Broadly speaking, the learning  launch is an approach based on creating an affordable experiments that lets customers experience the new  solution over an extended period of time, to test key assumptions with market data. For more information  you read this link.    Application     For our first learning launch, we focused on prototype software that allows the business users create  Business Rules. We launched the software to a reduced number of business users (20) for 30 days next to  a survey. We wanted to see if the processes to build a business rule were enough simple or not. The  satisfaction survey consisted in four questions, each one related with a phase of the software flow and the  User experience.  The surveys included questions about if it resulted complicated create a new project in  the software, how intuitive was define a business Rule, if it was hard to add data to the business Rule and  how complicated was tested and executed the rules.     Insight     By applying the learning launch tool, the results show us that we have to improve the phase when the  users test and execute the business rules. The first steps are very intuitive and easy to use for the users,  but the phase when they have to add data for test it is difficult, the major of the users had troubles in this  moment. The feedback is correct; the users want to have software for define themselves Business rules  without depend on IT people.     Approach     After this experience, we will come back to previous stage of design thinking for applying a visualization  tool. We want to review the business users needs, our team needs to drill down in the insight how the  users want to test and execute business rules. After that we will try learning launch again for test the new  version of our software.

