Peer-graded Assignment Assignment – Mind Mapping

Challenge & Selection

The tool I used was the tool of Mind Mapping, to understand problems & to seek possible solution

for them. That time, I was in charge of developing new Business Model for Future Store (a.k.a. Smart

Store or Unstaffed Store) and had a lot of meeting with stakeholders both in our company and in

our customers’ companies. I have used mind mapping often with my colleagues to find out better

solution which is economically not burdensome for customers and profitable for our company. Why

did I choose mind mapping? Because it is a very useful tool that people who have difficulty

imagining can use to confirm their thoughts. Mind mapping helps you to connect one thought to

another with a tail-hooked to it.

Application

I worked in the order of Observation → Imagination → Composition, and the imagination process

was helped by mind mapping a lot.

First, I researched global best practices such as amazon-go and bingo-box and analyzed them in

detail. I looked into the technologies used for the cases and how to apply the technologies and

how to improve them. User scenarios including movement lines were also a major area of interest.

Second, I did mind mapping with my colleagues in different places. We usually did in the meeting

rooms, but sometimes we go to new and fresh places other than the office. Every time we did mind

mapping, some ideas we never expected came out and helped the project.

Each of us selected key words for Future Store, wrote them on the postit and pasted them on the

white board. We started mind mapping from here. we were able to create better ideas by connecting

keywords more and it was decided to construct a store with the concept of a “face recognition-

based SCO(Self Check-Out) refrigerator” by linking words such as “ABC(AI-Big dats-Cloud) tech” and

“hands-free”. We have also linked the technologies of security subsidiaries such as 'Smart Intrusion

Detection' to connect various Future Store ideas.

Third, we got into composition. It's a step to determine the overall mood of the store, the type of

technology to use, user scenarios, and other tricks. Since there were no SCO products, we decided

to make SCO products, and we looked for related technologies and vendors. For the AI refrigerator,

we chose one of the startups to collaborate.

Insight & Approach

What I have learned from conducting this exercise with colleagues is that One person's thoughts

may be flawed, but when combined, there is no shortage, and rather, it becomes a superb concept

which can change the world. Mind mapping showed how we can connect and improve ideas and

allowed us to share our perspectives and develop insights into potential “big money making”

business model. If I have done this Future Store project by myself without Mind Mapping, I would

never have decided to make out own SCO for sure.

Design Thinking is a tool that helps we think fun and enjoyable. If we have more thoughts, isn't it

just our head getting complicated? If we don't stop and keep walking along the path of thought,

then we will meet real thoughts and the excitement at that time will make us happy enough to

make me forget all the sufferings. For this, I will try to use and combine the Design Thinking tools

according to the situation and hopefully then I will become one of the evangelist of Design Thinking.

