Mohammad Azwan)

Peer Graded Assignment

TooL that applied: Stvryteuing  Storyteling  is a Powerful tool that are appi calble im various  im various  Situa tin of our daily lite, ergo it is the tool that  applied

Q.u the times. For example we take myslf os a ma rkebers

ampoo Company, 2 always faced  the dhallenge of

ho  to attrac  Our  new Lauhed  pmduttt Bestdes, here are auo hauenges  moYe  stomers to ty and tall in love with

to be faled of how to  ensure the  phenUmena of detreasin9

bTand  Loyaty to Oardd  Our  Prducts  being  happened a there

are variety 0f thpices  for  Customerr  to hoose  in he  are

markets nwwadays

choose to apply storytelling as it is able to get tnsight

mto ers, build  empathy and  reauh them emotionauy T oftern

Ceate Persons to represent  target  ers and  add ontict

to stvies thot retett their  user  journeys  and problems

t  is One  of the  reason  i thnugh Crafting stvnes, we Cam

better  wnderstond what  ukers  an t  m a sputiom. Guod

Stovies aluoays  Captivate audientes In er ex periente desigm,

destgmes  we  story teltnmg thmughout  the desigm pro cess t

meeds ound the  ensure that au WOrk fouteg  bn fhe  ers  meedt  and the

users. After

value  that Company  ant to give those  users. After

your user  needc

LOmplettng desím  research  to underrtand your uie  needc

Dur  ineights  to teu  a stony about  hoo yOu'l pnvidee  and desi¥os, you ude

that This story makes it easy foY  yne inuolve d mu.

thot their  PDjett tD  empathíze With  the  Les  and ensue t

Who yOur  useI are what hey eed and nD  you'll pnvia.

eeryone imuol ved m the

uses  and ensre

W0k  matthes the  story. Having  a story hroughout y0u pnje  the desigm  at the end Dt the desigm  mean marketng

prDces  f  also sthaighttor ard, as you a Urea dy know eLaLtty LJhit  dej vale  ory to teU to shdw how your produ prvio

