Challenge

I am a student at the Sarchí  University - Ecuador. I am currently studying the

topic of product design in the Production Engineering career and one of the biggest

challenges during this semester has been being able to transmit my ideas, my story behind

the final product and obtain a good reception from my clients since This project goes

beyond this semester since it is a personal project from now on and this is my great

challenge.

Selection

I have focused my energies on understanding the client's needs, transmitting my

experiences during this project and being able to share with them my vision of what I offer

as a designer. I have attended virtual talks, however, I have not been able to exemplify my

ideas with all the knowledge acquired, for me the storytelling tool is the best alternative to

emerge in the field of communication with the client since this tool is used by great leaders

of brands and companies that have a great history behind what they are today, a strategy

that connects with the emotions, character, values of the people who will use this product, a

great tool in the business world. and I consider this to be my best choice.

Application

The first step in applying this tool was to recognize my audience by using

interviews and open-ended questions about their design preferences about my first product

called "Multi Lamp". In order to ask good questions, I choosed to listen, study and learn

from a brand that is a world leader today, Coca Cola its progress and difficulties, how it

became known worldwide, its scopes, its current and future purposes as a brand to create

my own story, like why a lamp? what was my motivation?

My story is inspired by long hours of study my parents lived in a room where a

lamp was perhaps the most modern thing they had on hand. My parents say that in their

time at university, when they were married at an early age, their only friend was a lamp.

For to study, they could not extend their study hours at home because they lived in a small

place with my grandparents, they studied long hours at night. This is the story that I want to

convey, I want people to value what modernity offers us.

For what I offer my clients that same lamp, but renovated with accessories that

perhaps they did not think they could include, all in one object with various designs,

models, and unlike the first lamp that my parents had, I want to offer continuous

improvements, the reliability that my product expresses, all the way traveled and yet to be

traveled, the renewed vision that I want to ofert my audience. My biggest challenge is to be

able to transmit my story, because this product is so important to me and the benefits to my

clients, the scope achieved and my long-term vision, a varied production line (bedroom

accessories) in no time, being able to position my first product in the main supermarkets of

the city, after the country and why not internationally.  my story is my best strategy to

access more groups of people, get their attention, without forgetting my group of friends

who are within this project, people with vision, friends, their advice, criticism, who are the

essence of this project.

Insight

One of the most optimistic responses I got from my interviewees was the reception

capacity I received when I told my story briefly, without bragging, acting simply, showing

my wishes with a product designer, the beginning of what could be my development in the

professional world. Not every listener reacts in the same way, but this tool has managed to

attract the attention of a larger group of people. This tool allowed me to get more attention

from the public that already knew me, everyone watches the movement of my hands, my

inspiration when telling my project without forgetting the people who support me. In other

instances, I would not have chosen to tell my story.

Approach

Product design has been a part of my university career that I have considered as a

future in the workplace, so I would like to expand my knowledge about design, but above

all, to be able to reach a certain audience regardless of what product I want to offer, I want

to feel the satisfaction of my clients, transfer my ideas as my own to my clients. I will Use

this storytelling tool today as a student, but one day I want to be the one to tell a great story

starting today.

