Xinia Vargas - Visualization

Challenge & Selection

The ﬁrst tool that came to present me with a challenge due to its anatomy was visualization,  since this is what it seeks is to use creatively and allow images that help to illustrate the ideas  that we have before a problem, this so that as a team we are more aligned and thus we seek  the most they can address more easily and always together.

At the work level we seek to apply this tool to present ideas to our clients, apart from the fact  that at the advertising agency level it is what facilitates the rally of projects most for those that  come from the client or are born from some problem that we detect at the communication level  . And one of the points on which we always put greater emphasis is not losing sight of the  context of who we are looking to solve the problem, facilitating this the creation of sketches  with photos or drawings that make us realize how close or far we are from the public to which  we want to bring a solution.

Application

So, one way in which I began to apply the tool was with the creative team, so that when we  had presentations about their conceptual proposals in my notebook, I began to draw how this  idea could be located as a solution to the problem, allowing me to see how Some concepts  really applied to what we were looking for and as another went out of the line of thought that  we had deﬁned, the interesting thing about this point is that those that did not ﬁt in the  beginning could work for other stages of it.

Insight & Approach

The perspective of this technique aﬀected my way of understanding the creative process in an  agency, this because it broadens my panorama and makes me understand the importance of  being part of this type of process, since in the end every visual contribution that we can always  give it will be valuable and will feed the team so that we have more images and that among all  of them a solution can be found.

Regarding the application of the approach, in the next experiences I would like to have a more  open mind to the ideas of others, since sharing in an open and visual way can lead us to  generate a relevant impact in the long term for those of us who want to bring solutions.

