Challenge and selection:

I heard a lot about storytelling and I see all the users solve their problems with satisfaction. So I use it  recently to solve a problem in my work. I am working in a medium big company that are designing  different small SW. One day we think about a project for creating an app for an online supermarket. But  the problem was that there are a lot of application similar to the one that we wanted to create, so the  probability that we win in the market was so low. In order to consider all the point of view for creating a  winning app, I suggested to our team to use design thing storytelling tool, but I see my manger is not that  agree with my idea. So I take the responsibility and say him that I will come with a proposal to you and if  you agree we continue with my proposal. Because I was sure that story telling tool can help my manger  and all of us to see our users and app journey and as it is explaining stories, all the persons can see  themselves as the story persona and find all small critical point of app creation

Application:

To create personas I consider Sara. Sara is 34 years old, a busy working mom with a 2 years old son. She  works full time and has no time for shopping. She does most of her shopping online. She enjoys cooking  and likes the healthy eating style. Since she is busy working mom, a suggested shopping list would be  handy for her, the shopping list would be based on her shopping history. Sara has a family and most  families have a monthly budget, it would be useful for her to know how much money she spends on food,  household products, baby products and so on each month. She loves cooking, recipes would be a great  addition to the app, especially something like 30 mins meals and healthy family dinner. Since Sara’s life is  busy, it would help her if the app accepts monthly invoice so she can pay for her food, once a month. Till  here we were made our personas.   Then I start to create a journey of how users experience when using product and a conflict is a challenge  users face and they hope that your product is the solution. Sara first knew about the online supermarket  app on TV after a long day at work, she is tired and just noticed that she had nothing in the fridge for  dinner. She ordered takeaway and while she was waiting for her food, she downloaded the app. So we  create a journey for her when she tries the app:  1. Before she started using the app, there was a brief questionnaire to help her set up her profile. The  questionnaire includes simple questions like the number of family members, cooking style and so on.  2. After that she could start doing her online shopping. There’s a tab with suggested products and another  tab with suggested recipes. She could even put the ingredients in her shopping cart.  3. For frequently used products, like diapers, she was offered an option to subscribe so the online  supermarket delivers them every month — she wouldn’t have to worry about running out of them.  4. When she checked out, she was offered a choice to pay with her credit card or a monthly invoice.  After checking out — her takeaway arrived, perfect timing!  When I finished my story I go to my team and I explained everything. As they could imagin all the steps of  user and product journey, so they convince to go on with creating the app and using storytelling during  product creation

Insight and approach:

I see lots of benefits for a business— it enhances engagement, improves user experience, makes the users  become brand advocates. When it comes to design — it helps you speak to your users and create  something that makes your users’ life easier and delightful. The true beauty of a great design is not on the  outside, it lies within the solution that your product provides. The thing that maybe I change next time  when I use storytelling is that I create more than one persona, in order to be sure I consider all the things.

