Challenge & Selection

In the event of the company reopening where I work, it would be ideal to create a

smartphone application that allows the consumer to avoid the long lines that are formed

due to the new restrictive measures.

In this social context that we are living in, I wanted to putinto practice what I have

learned, using the Visualization method,

Visual Thinking to obtain a shared understanding of a problematic space between a

heterogeneous group and identify possible solutions to the problem.

Application

I begin the process by creating and assuming the use of an application that would allow

customers to choose an exact time at which to show up in the store, avoiding queues.

This application would allow you to book entrances (a bit like pre-sales inplaygrounds).

By associating your booking with fidelity card, you could allow you to make a

reservation even days in advance.

To encourage the use of the application, you might consider:

 Associate a gift of disposable gloves and masks with it

 Set up a 5% or 10% discount for a single download/account.

By doing this, you can:

 Prevent the customer from leaving.

 To avoid loss of interest.

 Encourage the purchase safely.

Advantages include:

 Monitoring the flow of people.

 Engagement of new customers in the business;

 Maintaining safe distances between customers and between customers and

staff.

 Consolidation of the consumer trust

 Faster purchases

 More agile flows of visitors

Page 2

Since the company is always attentive to the protection of the environment and the

prudent management of resources, it could be prepared, in addition to the above, the

special containers for gloves and masks used and recycling them could result in new

safety devices.

Leaving the store, the application itself would eventually allow the customer to make a

brief assessment of his experience inside, asking the following questions:

1. Are there key elements that you think are missing in the store?

2. What would you change to make the store safer?

3. Do you feel safer after opening the second store or these new existing rules?

4. Did you find it useful to use the app to enter the store?

Once you have collected this feedback, reaching at least 100 people, you will try to use

the data to understand the points to be improved, creating a combined view of insights

that will be shared with a group of workers,to evaluate proposals for  changes  and

improvements.

Insight & Approach

What I learned from conducting this exercise is that by applying a method in which

feedback is incorporated, they reinforce understanding of the possible problems that

mayarise. The most valuable aspect of this activity in fact involves sharing the problems

that may exist for security, while trying to address the problem itself progress.

Using this smartphone’s app would allow the company to understand how to engage

with customers, allowing them to understand the flow of peopleinvolved in the space

and increase security evenmore.

