MIND MAPPING

Challenges

I was a member of my organization’s online marketing  department and my/our challenge was to improve the workflow  (activities and projects) within the department in order to  increase sales in the online channel and to spend marketing  budgets on the right campaigns.

The major challenges we faced was that by not using, color  and images and organic lines, the mind maps won't work for  right brain people. Using mind maps all the time without  properly introduce it to colleagues who don't understand them. It  will cost some time, experience and discipline to become a  good mind mapper.

Selection

Our team had already gone through several design thinking  activities/tools, so we were ready to try the mind mapping tool.  Broadly speaking, Mind mapping is used to represent how  ideas or other items are linked to a central idea and to each  other. Mind maps are used to generate, visualize, structure  and classify ideas to look for patterns and insights that  provide key design criteria. We do this by displaying the data  and asking people to cluster them in ways that allow themes  and patterns to emerge. To succeed, mind mapping must be a  team sport.

Application

We had to tap into the power of visualization to  communicate the key components of what we had learned  and display them as clearly and simply as possible.  We had  created posters that captured key themes and trends in the  data, then invited a group of thoughtful people to tour the  visual data and note any learnings that they believe should  inform new ideas, then cluster those learnings into themes.

Insights

I must admit it was truly insightful. This exploratory stage  helped us identify data that needs to be translated into useful  insights to help fuel our business. It had distilled a large  amount of data into information to be easily communicated.It  is surely a great alternative to spreadsheets and charts.

