STORYTELLING

Challenge

In todays’ corporate world it is very hard to compete and survive in the market, so it is very  important to have some tools to overcome the challenges and outstand the competition.

As our company was facing a bit decline in the sales of the product so we needed to come up with  some new and innovative to boost up the sales and increase the reach of the product.

Selection

The tool which I used to overcome the challenges was story telling because according to me it is  most efficient and most effective method to overcome the challenges as it helps us to directly build  an emotional attachment with the customer and hence which results in gaining trust for the  company and its product.

Application

In order to increase our sales we decided to do advertise the product relating it with some story so  that it helps us to gain people’s attention resulting in creation of a bond between the potential  customer and the product as the advertisement included the servicing of the product in a remote  place at an orphanage for disabled children which helped in building an emotional attachment with  the customers and finally increased our sales as it portrayed the company as reliable and quality  servicing for its customers.

One of our products was launched and advertised with a pinch of humorous incident in a common  man’s daily lifestyle which audience could directly relate with themselves and hence it made a  connection between the potential customer and the product and as soon as the product was  launched the sales boosted up and the idea of including storytelling in the launch was a successful  event. Moreover, the customers were also quite satisfied after actually using the product and the  whole campaign was a great success.

Insight

The above two incidents portrayed that the inclusion of design thinking techniques in the business  world can surely help in improvement of the company in many aspects as in my case the Storytelling  helped to make a connection between the potential customer and the product of the company  which not only resulted in increasing the sales and overpower the competition but also helped to  gain faith and satisfaction among the users and made a forever bond between the company and the  customer.

Approach

Out of all the tools taught in the course of design thinking for innovation according to me the most  useful tool for my company was of storytelling only as I have previously experienced it in my  business. However, this course made it easier and taught more effective way of using the tool of  storytelling in the business life which was a great learning. Moreover, all the other tools too like  visualization, learning launch and Mind Mapping are also very effective in different fields of business

and will surely affect the growth of the business in a positive way and teach us more and more new  things and help us in gaining new experiences in life.

