Innovate Product’s Theme through Design Thinking     Challenge   I am a member of my organization’s Concept Department and my/our challenge is to design theme  for product (Toy) in order to increase sales and revenue in the market. We need to decide how we  want to present something unique and trendy in our toys to attract people and increase our market  share in that product line.  The project scope includes the six employees of my department, as well as the marketing & sales  department, with whom we work closely. The project is limited to internal resources (i.e., budget  and employee time). The project should not exceed 60 business days. We need to provide solid  proof of validation of our new concept within time line. We will focus on trying to discover what is  considered to be problematic or inappropriate in theme.     Selection   Our team has already gone through several design thinking activities/tools, so we are ready to try  the learning launch tool. The learning launch is an experiment meant to quickly test an idea and  prototype which is best to suit in our local markets.    Application   For our first learning launch, we focused on local music and local songs in our toy instead of English  rhymes.   For our second learning launch, we place spiritual songs and music of famous locally or viral or in  trend at present in our toy.   For our Third learning launch, we focused on enclosure/ package and body of toy. We mould part of  body in local hero’s face and place their stickers around package/ enclosure and play local viral/  famous song. Similarly we mould part of body in local god’s face or spiritual signs and place stickers  around package/ enclosure and store spiritual famous songs to play while kids play them.   Our team completed an anonymous survey. Our marketing department and sales department also  completed an anonymous survey. Our stock holders also conducted survey. The surveys included  questions about our new, proposed themes, understanding the feelings and feedback. These were  conducted within a one-week timeframe at each launch.     Insight   By applying the learning launch tool, our team identified our assumptions and designed launches to  test these assumptions. We found kids are more attached toward local known personality. Their  grandparents/ parents go for spiritual toys.    Approach   We found that the learning launch is the tool applicable in our future products too. It’s very effective  as you can see its result in short time. We have decided to go for toys based on local personalities,  song and music theme. We keep our spiritual theme idea for future products. We will identify such  character, heroes, music, songs etc. in trend in each territories/ city/ state of our country. We will go  with learning launch approach and take decision in each territories/ city/ state of our country.

