Pandemic has deeply affected the advertising and media planning sectors such as other sectors.

Media habits and consumer habits changed during pandemic.

To reach consumer effectively we should try new methods.

People now believe not only in people but in brands. As brands, we need to determine the needs of  consumers correctly. This means ensuring we should have a clear understanding of their wants,  needs, jobs to be done and the context of use of the product or content, achieved through  observation, interview or other forms of research.

Brands can change the society by understanding the consumers correctly and taking the right steps.  Thus every brand should have a purpose.

In addition, every brand should correctly analyze cultural changes and consumer needs changes.  Make short-term and long-term action plans within the framework of these analyzes.

They can use the following 3 tools to achieve this goal.

1) Future of storytelling  2) To adhere to brand and media essences  3) Act according to virtual life, new normal

Future of storytelling :

Looking away from what we have to do in the face of change causes us to make mistakes from time  to time. Brands should lead consumer to advance the brand's existing strengths and ties with the  consumer with creativity. We have to create a story that feeds on emotions. What we need to do  today is to continue telling stories without breaking the brand core.

To adhere to brand and media essences : Advertising to the channels? to be a part of the media?

Many brands changed the language of communication and the way they use the media during the  pandemic. It is important to be unique at this point. Brands should be bolder and more original to  use new channels.

For example, tiktok  is defined as a platform where people can express themselves as they are. For  this reason, brands are also expected to become content producers. Standard advertisements should  not be given to channels such as tik tok, if brands can act according to the spirit of this place, they  should advertise here.

Act according to virtual life, new normal :  Was Black mirror  warning us about the postnormal ?

50% of the live events to be held in 2021 will be realized virtually. In this process, brands that provide  immersive VR experience are expected to stand out. It is important to remember the physical areas  in the virtual environment for the consumer.

It is important to remember the physical areas in the virtual environment for the consumer. Brands  that want to increase their interaction with consumers offer consumers new online experiences.

Taking this into account, ENVIRONMENTAL PROTECTION AGENCY took its place with consumers in this process with advertising films.

We plan our use of channels according to the new normal process  as well

