REFLECTION – STORYTELLING

Suhag Shah

CHALLENGE    Today's job market is highly competitive. The method of profiling is an age-old practice. But the prospects  of choosing the right candidate through this existing method is neither fool-proof nor authoritative. The  lacunae in today’s profiling methodology includes issues like – lots to read; dull self-descriptions; no use of  infographics; not real-time; unverified data; no universal rating system and not easily sharable. There are  plenty of aspects that are further required to evaluate a candidate better and therefore enable a prospective  employer to take a better-informed decision.

In such a scenario, creating the right collaterals to accompany one’s traditional CV will make them stand  out from the multitude of profiles out there for a prospective employer to choose from. Video is a good  medium to communicate better. But just Video Résumés on its own will not give the prospective employer  enough information about an Individual to make a proper evaluation of their potential and skills.    So, the problem is universal and the current solution too is entrenched in current recruiting practices. To  bring in a paradigm shift in human behavior in profiling an individual, the best way to bring in decisive impact  is by using storytelling.    SELECTION    The challenge of effectively selecting a CANDIDATE could be better addressed by innovating VISUAL  PROFILING. And no better way than to tell the world personal real-life stories of multitude of individuals  through the use the digitally-driven creative technology solutioning approach.

APPLICATION    As technology advances, the chances of Individuals being noticed by an organization are very high. With  use of technology in the recruitment space, a lot of innovations are on the anvil and therefore can’t be  ignored. The first and foremost important advancement is the Video Résumé. With one’s own Video  Profiling, one will get an authoritative head-start with their job search. This is the best way for job seekers  to showcase their abilities beyond the capabilities of a traditional paper resume. The Video Résumé allows  prospective employers to see and hear Candidates, apart from getting a feel for how one present  themselves. With modern capabilities of transmitting streaming video, Video Résumés is going to be the  best new advancement in the hiring space.

Enter VISUAL PROFILING.    Beyond video’s, CV’s are better presented through Visual Profiling. This enhancement will be highly  appreciated as it will profile the job-seeker as a complete personality. This approach can be seen as the  first part of an interview – which is to introduce oneself. Also, when a job-seeker has seen the company's  videos and webpages and the recruiter has seen you on a video, both parties can arrive at a possible  decision during the first-face-to-face interview itself. Beyond all of this, there is a need for analysis and  possible decision-making parameters for a prospective recruiter. More so getting them self-generate their  profile – through stories from their own personal lives – brings in immense value in the corporate world.     INSIGHT    The whole idea of getting better insights into an Individual’s life is so critical in recruiting that a disruptive  innovation is imminent in today’s digitally connected world. Interestingly to address this fundamental issue,  we need to understand human psychology in how one perceives one’s own personality and his or her  perceived image in society. The rapid advent and penetration of various social media platforms like  Facebook, Twitter, YouTube, Instagram, LinkedIn and TikTok clearly point to the direction of self- gratification from an individual’s perspective. This explains the viral nature of such platforms getting users  generating content themselves as they see the immense potential of getting it noticed by family, friends and  strangers from around the world alike just by sharing online.    The same underlying principles applies to the effective profiling of individuals for a better evaluation of their  personalities from a single tool – even before they are contacted for a one-to-one interview session.    APPROACH    The first and more-most advantage is the idea of self-declaring facts of one’s own life – and by getting  others testify about us on our behalf. The second most important aspect is when video is used as a  medium of communication.

The third most critical factor would be to achieve universality in an Individual’s Profile Score across  certain standardized parameters. And the fourth important aspect being the importance of viewing each  and every Individual profile in a single view or SINGLE VIEW PROFILE (SVP).

Also, use social media to present your stories to the world under a series called SHADES – therefore  getting noticed!

Check out here – https://youtu.be/rFD2lJuvace     ORGANIZATION    The storytelling approach drives compelling shift in perceiving how one’s profile is presented to the world.  So, combining (a) storytelling with (b) social media self-creation for multi-platform shares; (c) along with  one’s wholesome personality description through a simple and single dashboard called SINGLE VIEW  PROFILE and creation of (d) universal Profile Scores will bring in much-needed creative approach and  credentials to the current boring MS Word or PDF document-based PROFILING!

Interestingly, when multiple components converge and is narrated through the medium of  storytelling, our compelling objectives are bound to be achieved!

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