1.CHALLENGE

I am a marketer of an ABC organization and our principle is to improve the relationships with the  customers in order to increase our sales of product, so that our customers be loyal with us. The tool  choosed to apply in this challenge is storytelling to achieve our aim and to develop new ideas.

2. APPLICATION

In this process, an interaction platform was used, which a brainstorming was carried out with all the  team members.

For this activity, participants were divided into groups of 5 people so that we can have interaction.

In the end we read all the new ideas brought in each group and select the stages so that it is easy to  understand and to deal with the problem in future. Approx 15 minutes were given to the teams and  then more than 30 min to discuss about the stories they have presented. And how they inculcate  with real lives of the people.

3. INSIGHT

By applying the brainstorming to make a storytelling. Our team were able to identify the structures  to use with the customers in order to upgrade  their relationship with them and the company. We  need to add values to our leads using these tools.

4. APPLICATION

Given that our team has already know about ours challenges and problems so I believe that the  opportunity of a joint construction were the best way to reach a good result for the organization. As  previously mention, our team needs to develop new ideas and tools to attract leas and keep a good  relationship with them. Therefore combines each story to structure in the final a storytelling can be  a good way to solve our challenge since it captures customer's attention because of storytelling  presents a story that rely caption their attention. But I think, in the next time, we need to review all  the insights gained from each story and improve the final story made to turn the result even better.

