Visualization Tool

Challenge

My task, as an art director, was to create a mobile application for calling a taxi. This includes the  following steps: description of the target audience, creation of a visual brand language, application  development, presentation of the finished product.

Selection

I chose the Visualization Tool for my project. The fact is that people do not think in words, but in images,  so it is more effective to convey your thoughts through pictures. This method allows you to engage the  right and left hemispheres of the brain more deeply and qualitatively.

Application

I used Visual Thinking most successfully when creating Moodboard. This is the earliest stage in the  development of the visual language of the brand. Sometimes it is difficult to find the words and express  your feeling, but a few photos placed side by side are able to convey the mood and the idea of the brand  better than any report. At this moment, the most daring ideas and associations are born. It is not always  possible to find words for them, but the underlying meaning is unconsciously read. In this course, it was  said that each member of the team wants to participate in the creation of the product, to make a small  contribution. This is true, and the consumer also wants to feel involved, that he has solved the riddle,  understood the idea of the logo. This is what Picasso was talking about, you don't need to finish the  painting, you need to let the viewer share this joy with the viewer. Thus, Visual Thinking allows you to  unlock the infinite potential that is contained in the project.

Insight

This is amazing, but the Visualization tool was equally necessary both at the first stages of work and at  the last. In my case, the visualization worked as a sketch at the beginning, when the brainstorm of the  command occurred. Unlike words, everyone sees an image in their own way, which creates the potential  for new interpretations and ideas. At the same time, the presentation of the finished product cannot do  without visualization, since images are read and remembered better than words. And what could be  more convincing than a photo of a phone with your logo?

Approach

It was a successful experience working on a project, Visual Thinking is an indispensable and effective  tool in the work of an art director. Next time I will integrate this method into other stages of the work,  as well as expand the visualization methods. For example, I will make a video addition to the  presentation, it will better reveal my mobile application.

