Reflection – Learning Launch

Challenge:

I am an entrepreneur and together with my partner we want to start a new venture. The challenge is to implement  payment points with cryptocurrencies. Due to high inflation, the purchase of cryptocurrencies and the payment of goods  and services through them is necessary. The objective is to have these services implemented in a short time.

Selection:

Our team will use the learning launch tool, since this way we will have a prototype, we will test it and analyze the results  in a short time. With this tool we will have a hypothesis and we will demonstrate it. The objective is that, if we fail, it is  cheap.

A Learning Launch is a guided way of "launching into the unknown", in order to discover if the customer's need may be  so strong that it leads them to buy your product before the competition.

Application:

First, we had to create a prototype and install it in several stores, to test if people would use it correctly, if it is easy to  use and if people have cryptocurrencies to pay.

We create the prototype and install it in 5 stores. We created surveys for store owners and for users who will use the  payment system. The survey contained questions about ease of use and whether you liked the new service.  Understanding the payment process and feelings about the change, and they were carried out within two weeks.

Insight:

By applying the learning launch tool, our team identified our assumptions and designed launches to test

these assumptions.

The survey results were bad. Users had a hard time understanding how to make payments, and very few people used  cryptocurrencies. We also found the problem that people were bothered to wait too long for the payment to be executed  correctly.

Our actual results were slightly different than what we anticipated. In my country, people are not yet prepared to make  payments with cryptocurrencies.

What we will do is improve the prototypes and improve marketing activities so that users know what cryptocurrencies  are and how to make payments through them. Thanks to this method, we fail quickly and cheaply.

Approach

Since our team has already been through various design thinking activities / tools and they are at this stage on the  timeline, the learning launch is the right tool.

Our team needs to review the information obtained from our first release and incorporate this information into future  prototypes. Future release designs should reflect the knowledge gained, progress made, and come close to a compelling  solution ready for implementation

