Storytelling

Challenge

I work with a content brand that aims to develop persons minds and society by approaching  daily topics in a questioner way to make people think about things the go through everyday  without understanding de real meaning of it. The real challenge is to make them question their  own habits, routines, long term conceptions, in order to change how the world goes. To  eliminate preconceptions and make the world a better place. To show people that the power  to change the world is in their hands, because by changing people we can change everything.  Empower and inspire people to see the problems and be willing to change them.

Selection

Most part of us don’t see the real impact and meaning of things because we are blind by the  usual, so Storytelling is a great tool to provide them a story they are familiar with but adding  points of questioning so that they can empathize easily with the problem, with the provocation  and possibly thinking about assuming a new posture in situations they go by all the time. The  stories with points of questioning can help people to better understand their interests and  thought processes. I can use this information to develop different strategies to try and find a  way to change things in a larger scale.

Application

I have been using storytelling through the brand social media and to make it clear about how I  have been applying the concept I will share a story here. Once I told the brand followers about  a moment that happened with me (I actually created the story for them, it hasn’t really  happened). The story involved someone questioning my choice about changing my profession,  and so I told them the timeline of my choices. About being a 17 years old girl with a lot of  dreams and that didn’t know herself at that time, and progressed through the difficulties of  making life changing choices and them, between the story I added points of questioning like:  are we really bounded for the rest of our lives because of these choices? Do we really have  only one path in live? Is it craziness to drop of a path that doesn’t really satisfices you, even  though you spent years on it? And so on. The results were really nice. A lot of people respond  the post talking about the subject, sharing that they feel trapped and agreeing with this point  of view.

Insight

Well, the responses gave me a lot of insights. For example, that people sometimes feel things  but don’t talk about it because they think they can’t feel like that. That people follow, interact  and admire people that have courage to speak up. That people like to interact and need to  speak with one another. People need attention and want to be better.

Approach

So I decided to start a website and a line of products to defend the topics that the brand talk  about. People really empathize with stories and it’s an effective way to touch peoples minds  and make them support a brand.

