The tool that I selected is: "mind map".

My challenge is to be able to win the marketing contest with my

marketing plan that I will carry out together with my team of six people.

I am studying the fifth semester of my undergraduate degree, so I cannot

apply this method in my work, but in my studies.

As a form of evaluation in this matter, we were asked to compete for the

entire university with a marketing plan that included the market study,

our objectives, goals, policies, budgets, plans, interviews, in short,

everything that a plan of marketing requires.

I chose the mind map because the brainstorming it generates is

extraordinary, plus it captures it in a place where everyone can perceive

it and create great things with it. As we could see in the video, it is

something in which everyone can participate and it shows us more than

one perspective.

My team and I created a file on google drive, since it was not possible to

see each other in person, so that each of us could edit it whenever we

wanted, comment on it and tweak it when necessary. The mind map

helped us a lot, since each one could express their thinking in their own

way, it was easier to understand each other and very dynamic, it was

very useful for the development of the project.

As I said before, the mind map generates a great brainstorm, in addition

to providing you with more than one perspective of the situation, you can

perceive things that you would not have been able to if someone else

had not contributed their ideas to the mind map, it allows you to expand

your panorama, there are more options, possibilities, paths.

For some other project that I have to do I could do my learning launch, I

would like to experience the impact it could have on people and the

knowledge and experience that I have of this, I feel that once I start doing

it, the other times will be more easy.

