NGO funding - Storytelling    Challenge & Selection    My name is David Gonzalez, i work as a business consultant in Rio/Brazil. In my  free time i support, as financial manager, a NGO that uses rugby as a tool to  develop kids in a poor community (Favela) in Rio de Janeiro. We teach them  how important is to respect each other, teamwork, and all of those values rugby  bring to us.    Presently, we are providing training and instructions to almost 130 kids, boys  and girls up to 16 years old, in the Morro do Castro community in Rio. All of  those kids are currently studying in a state school, the same that we deal with to  use the football field and a classroom. There is 2 rugby instructors and 1  educational agent who have the responsibility to bring culture and other  subjects to teach and discuss with the students    We started the project collecting money in crowdfunding sites and it help us to  buy uniforms for the kids and we have contribution from a sports brand, helping  with the boots and some balls. Everything was great, but we still paying for all  the operation, bus tickets to get the instructors to the training field, feed them  and other related costs. the fact is, we need an investor to help us in all of this  operational costs. That way, i chose to use the storytelling to help us to reach  these investors.    Insight & Approach    I decided to tell the story about Matheus, a kid born in Morro do Castro, one of  the poorest community in Rio de Janeiro. He is the oldest of 4 brothers in a poor  family and used to have a bad behavior in the scholl, with family and friends.  Matheus joined the NGO 3 years ago and after 1 year in the project he started  to show an incredible progress in the school and with his family and friends  relations. He became one of the team captains and one of the most important  members of the group. Chose by the NGO as player of the year in 2015.  Nowadays Matheus decided to study medicine and we are helping he to change  his life.    Our objective is to change the whole community, and it all start with good  exemples. Matheus is one of them. I´m sure that this design thinking tool help  me to open up ways to talk and negotiate to possible investors

