VISUALIZATION

Challenge	
  &	
  Selection

My	
  challenge	
  every	
  day	
  is	
  explaining	
  to	
  our	
  clients	
  (from	
  a	
  communication	
  agency),	
  who	
  are

different	
  kind	
  of	
  companies	
  (from	
  restaurants	
  to	
  gardening	
  or	
  fashion	
  business),	
  which	
  ideas

we	
  have	
  for	
  their	
  projects,	
  and	
  of	
  course	
  their	
  needs.	
  It	
  is	
  so	
  complicated	
  to	
  expose	
  our	
  ideas

that	
  come	
  from	
  people	
  who	
  studied	
  communication	
  to	
  people	
  who	
  studied	
  and	
  worked	
  for	
  a

long	
  time	
  in	
  business	
  and	
  economics.	
  The	
  main	
  concern	
  for	
  them	
  is	
  to	
  achieve	
  results	
  and	
  for

them	
   is	
   more	
   difficult	
   to	
   start	
   with	
   a	
   more	
   innovation	
   project.	
   May	
   be,	
   this	
   is	
   because	
   not

everybody	
   explains	
   the	
   ideas	
   so	
   clearly.	
   For	
   this	
   reason,	
   we	
   must	
   find	
   a	
   way	
   they	
   can

understand	
  our	
  ideas.	
  For	
  example,	
  for	
  better	
  understanding,	
  one	
  of	
  these	
  challenges	
  can	
  be	
  a

presentation	
  of	
  the	
  process	
  of	
  an	
  event.

So	
  I	
  choose	
  this	
  tool	
  because	
  I	
  think	
  that	
  the	
  best	
  option	
  to	
  do	
  it	
  is	
  using	
  the	
  visualization	
  tool.

Moreover,	
  it	
  is	
  so	
  useful	
  to	
  show	
  clearly	
  these	
  thoughts	
  that	
  are	
  in	
  our	
  minds	
  and	
  expose	
  to

other	
  people	
  in	
  a	
  visualization	
  mode.	
  It	
  helps	
  us	
  to	
  create	
  visual	
  images	
  from	
  what	
  we	
  talk

about	
   and	
   it	
   allows	
   for	
   us,	
   like	
   we	
   could	
   see	
   in	
   the	
   video	
   of	
   visualization	
   tools,	
   to	
   make	
   it

tangible	
  and	
  concrete	
  by	
  drawing	
  a	
  picture,	
  taking	
  a	
  photo	
  or	
  making	
  a	
  map.

Application

If	
  we	
  think	
  about	
  how	
  to	
  present	
  the	
  process	
  of	
  an	
  event,	
  the	
  application	
  of	
  the	
  visualization

tool	
  will	
  be	
  like	
  this:	
  first	
  of	
  all	
  we	
  have	
  to	
  explore	
  and	
  try	
  to	
  imagine	
  spaces	
  and	
  situations

where	
  stakeholders	
  could	
  be	
  comfortable.	
  In	
  this	
  part	
  we	
  are	
  trying	
  to	
  have	
  a	
  general	
  idea	
  of

how	
  the	
  event	
  could	
  develop	
  (having	
  in	
  mind	
  the	
  main	
  objectives	
  of	
  the	
  event).

When	
  we	
  have	
  all	
  different	
  kind	
  of	
  ideas,	
  it	
  will	
  be	
  the	
  moment	
  to	
  start	
  to	
  develop	
  all	
  these

ideas	
  into	
  something	
  more	
  concrete	
  and	
  visual.	
  So	
  we	
  have	
  to	
  find	
  a	
  way	
  to	
  create	
  it	
  visual.	
  We

can	
  use	
  drawings,	
  photographs,	
  logos,	
  maps	
  or	
  any	
  kind	
  of	
  visual	
  things	
  that	
  helps	
  to	
  show	
  and

explain	
  the	
  idea.	
  After	
  all	
  of	
  this,	
  we	
  take	
  all	
  this	
  stuff	
  and	
  start	
  to	
  generate	
  a	
  visual	
  idea,	
  in

other	
  words,	
  we	
  start	
  to	
  develop	
  the	
  prototype	
  of	
  the	
  event.	
  For	
  example,	
  we	
  can	
  show	
  the

different	
  spaces	
  from	
  an	
  event	
  where	
  the	
  people	
  could	
  go	
  or	
  the	
  activities.	
  The	
  best	
  option	
  is

to	
   distribute	
   in	
   groups	
   and	
   show	
   the	
   relation	
   between	
   them	
   to	
   finally	
   understand	
   how	
   the

event	
  could	
  go.

This	
  tool	
  allows	
  us	
  to	
  present	
  a	
  structured	
  idea	
  where	
  are	
  all	
  the	
  elements	
  needed	
  to	
  make

real	
  an	
  event.

Insight

Using	
  this	
  tool	
  helped	
  me	
  to	
  develop	
  different	
  ways	
  to	
  explain	
  concepts	
  in	
  a	
  more	
  visual	
  way

and	
   make	
   it	
   possible	
   to	
   understand	
   those	
   ideas	
   to	
   other	
   people.	
   It	
   is	
   also	
   a	
   way	
   to	
   clearly

explain	
  an	
  idea	
  and	
  show	
  what	
  is	
  the	
  relation	
  between	
  the	
  different	
  elements	
  of	
  it.

Moreover,	
  this	
  tool	
  helped	
  me	
  to	
  think	
  in	
  a	
  nonverbal	
  way	
  and	
  each	
  new	
  challenge	
  I	
  correct

the	
  worst	
  thing	
  of	
  the	
  last	
  project.	
  So	
  is	
  a	
  way	
  that	
  I	
  try	
  to	
  only	
  improve,	
  and	
  get	
  better	
  results

from	
  the	
  last	
  one.	
  And	
  it	
  is	
  not	
  only	
  useful	
  for	
  the	
  challenges	
  in	
  business	
  or	
  projects,	
  this	
  tool	
  it

is	
  so	
  useful	
  in	
  a	
  personal	
  way,	
  to	
  get	
  explain	
  better	
  your	
  ideas,	
  to	
  be	
  clearer.

Approach

I	
  think	
  that	
  I	
  will	
  use	
  this	
  tool	
  in	
  different	
  moments	
  of	
  the	
  design	
  process.	
  I	
  think	
  that	
  is	
  so

useful	
  to	
  explain	
  things	
  to	
  your	
  team,	
  to	
  the	
  clients	
  and	
  to	
  stakeholders	
  too.	
  So	
  use	
  it	
  as	
  much

as	
  possible	
  to	
  understand	
  all	
  ideas	
  and	
  people	
  thoughts.

