Mind Mapping

Challenge & Selection

One of tool that I often use to solve the problem of my clients is Mind Mapping. I use this tool to

establish criteria the what if Idea generation phase, which come next. I gathered all the information

data about the company or the organization, and summarized it into important points which were

then used as material for making mind mapping. So  I can make it easier to create new ideas that

are suitable and needed for their business development

Application

I start by preparing the design brief and scope the project. After that I collect all the information

that I need and summarized it into important points that were I used as material to create mind

mapping.

Then, I do research and indentify the insight and establish the design criteria, like What is the

customer need ? What is the difference ? What is the value proposition? What is the strength and

the weakness of the business? What is the opportunity and the treath of the business? Etc. After I

felt that there was enough information and in-depth research, after that I made a mind mapping. I

brainstorm the idea and develop the concept. I tried to think about other possible risks and

opportunities in developing this business.

So from here I can create a new business strategy by utilizing existing keywords. Of course, this

business strategy needs testing to get targeted feedback. Is this business strategy can work or not?

Insight & Approach

What I learned in the application of mind mapping, of course, it is very helpful in making new and

right-on-target business concepts and strategies. However, mind mapping cannot be used as the

only tool in solving an existing business problem. the need for collaboration between the tools

used. that way the design thinking process becomes easier and more clearly measured.

