Storytelling

1- Challenge:

As a child I was raised on story telling. Coming from a family of artists and  engineer I learned about life with stories about each of my family member  experiences of life and work.   I grew up yearning to study advertising and to be in creative field just to tell  a story of a brand and make the client fall in love it.   After 10 years in the field of advertising, I decided to go to Florence and  studied jewelry wax sculpting. I specialized in Ring making creations.   Here is where I found myself telling the utmost stories about each design I  sculpt. The challenge was to make the client get attracted to the story of  each ring, hence purchase it based on its story.   Creating wearable sculptures around your fingers with a story makes  someone look special and he or she will have a story to tell and cherish  once the ring is worn.

2- Selection:

What I chose for my storytelling is copywriting with precious metals and  gemstones. Each collection was created with a story in form of poetry, each  ring was named. Each name had a description and telling a story that suits  the design. Be it a certain precious metal like gold or silver or a precious  gemstone that has a thousand history behind it. All my ingredients fit  perfectly the expectations of my client because while reading about the  designs they are entering the silent world of an artist whose her pieces are  her stories.

3- Application:

A look book was created for my 10 collections. Each collection has around  50 ring designs. The clients can have access of the look book whether in a  hard copy or digitally. The website was designed in a story telling way. No  matter who is my target audience the look book and the storytelling of my  products can reach them easily. A big number of my clients purchased my  rings because of the story behind or simply they love the name that was  being associated with the design.

4- Insight:

Since my challenge was a success, I had to always thing and create designs  with stories and names. Each design and story have to be different from the  other. Getting introduced to new people, being in different cities, meeting  new cultures always make my creativity rolling to be able to never let my  client down. Each client whether old or new always wait for new collection  to hear and see a different story.

5- Approach:

My method will always be the same but will always need to think of how to  use it differently so that my clients won’t be bored. Same concepts but  different approach. Different conceptual events and exhibitions are to be  made with the same method of storytelling. I won’t change my approach  because it has proven to be a great strategy for my brand.

