STORY TELLING

Challenge

Storytelling is a core part of every successful brands. There's are many success stories behind  every great product, every great institution, every great service. Every brand has their own story  and that story connects with the emotions, the values of people who and even for life style. Story  telling is the tool which I would like to stress on because sometimes as a student I feel difficult to  understand the topic it when I make use of the tool of storytelling to memorise the concepts and  to understand in better way and even during our presentation we fail is delivering the concept  well to our peer group and audience so this tool would help me in getting connected with people  and audience .

Usually the speakers uses the techniques or tool of storytelling in order to get connect with the  audience and to build emotional and deeper connectivity with the speaker it builds the interest  among the audience towards the speakers talk and also have the greater impact on the audience  same way is applied by companies and brands when advertising the products or concepts

Selection

The tool which is used by me is storytelling. As I am a student I would like to more stress on this  tool as its widely used during lecturing by the concept effectively and also by the most of the  speakers in the seminars to get connect with the audience .And this is the tool which even the  students can adapt during their presentations.

APPLICATION OR USES OF STORY TELLING TOOL

• Helps to connect with people:

Story telling is the tool which helps to emotionally build bond or connections with people.it can  be generally as well as in professional or commercial way for instance: Emotional advertising  help humanize companies and build a partnership with their customers. Sharing the story of how  you built your brand on your 'About Us' page is a perfect way to differentiate yourself from your  competitors. If your consumers can connect to other elements of your story such as how you left  your day job to make your dream come true this is even better. The stories, however, don’t have  to be limited to just the founders. Storytelling is an even more effective tool when the stories are  coming from people whose lives the brand has changed in ways big or small.

• Exhibition

Storytelling can be an effective tool-audience tend to communicate and connect with speaker or  presenter, and the best presenter or speakers do so by being connected again or evoking  emotions. And the audience will get interest towards the topic which the presenter is presenting  and also makes our presentation effective and understandable.

• Making connection sentimentally among people and create loyalty among people them:

The best stories evoke emotional reactions - people genuinely relate and connect with these  stories and they believe. When people listen to a story, they feel what the protagonist of the story  is feeling so a good way of using a story to connect with an audience is to tell a story about a  mistake you/the company made, a failure or maybe life wasn't going well for you or the company  in the past.

Transmission of values and beliefs on to audience/peer groups

When people engage with your stories, you can create belief by showing them how you came to  believe something. The transition of values and beliefs is achieved through the narrator in the  story experiencing an epiphany, as this will also be felt by your audience. So, take what you  know and feel in your product / service and pass it on to the customer minds.

VISIONS

Storytelling has an emotional connection and a larger purpose too. Storytelling is the contrast  between problem-solving and cause creating. And I think that's what a good story is about, it's  about creating a cause. There are a few things you have to do to create a really good story as a  student. What we need to know the audience first. A good story, that's built for the public. So, I  think its rule one, who's your audience, from where they come and what they need. The second  part of a good story, I suppose, is a straightforward series of events. You listen to a great  storyteller, there is a very clear sequence of events that moves the story from the beginning to the  end. And, last but not least, I think storytelling is the tool adopted widely everywhere even in  institutions or as well as in the companies or brands to advertise the product .according to me  story telling is the tool which I emotionally connect with and makes me, lecture given by lectures  more effective and understandable and also to remember and memorise the concepts well.

METHOD

The storytelling helps you to get people to pay attention, just a little longer. For a little more  time, with a little more concentrated resource. I would apply this tool to understand my lectures

or concepts done by my lectures in effective way Well, I guess that's Significant and storytelling  allows you to create energy, passion and excitement around something about any particular  concept or to build relation with people and to connect with peer group, audience and fellow  mates during my presentations. story telling tool would help me to deliver the concept well and  in understandable manner without losing interest of the audience

