Reflection – learning launch

Challenge and selection

In my daily work I focus on helping my clients to increase the satisfaction of IT end-users  around the globe. Data-driven insights is our main driver to uncover potential improvement  points within organizations. Providing stakeholders in various industries with the right  insights is challenging, due to that fact people in different positions and organizations will be  using these insights differently. Using our business intelligence tools we thrive to present  valuable insights in different kind of visuals and user sentiment around it. Nonetheless,  sometimes we miss the insights that make the difference for our clients. We then decided to  use the learning launch approach in in which we conduct cheap and fast experiments and  gather clients input as quick as possible. We combined it also with the agile way of working  and defining small sprints in which we have defined outcomes and deliverables.

Application

In our learning launch designed small workshops with our main stakeholders to co-create  the business intelligence reports. In these workshops we produced prototypes of potential  reports and shared it with them to review it and provide feedback.  Within these sessions  we iterate the process few times until we reach a prototype that can help the stakeholders  to get the most value of report in very short time and incorporate their feedback early in the  process. Traditionally we will have a requirement gathering session in which we ask them  how they wanted the report to be then we start designing the report without these  sessions. This way, indeed, led to lots of recreating the product, doubling the work and a bit  of client dissatisfaction. Hosting these sessions resulted in shorter time to pushing product  to production and gave the client a feeling of being part of the product creation journey.

Insight& Approach

Using this method, we gained better customer relationships as well as less working hours  wasted on developing the product. We then start to expand our products and services in  collaboration with our clients. This approach gave us more flexibility to adapt to our  stakeholder needs. They can now co-create the product with us and put their priorities by  themselves. This approach gave more information on the difference between what the  developer thinks is important and what the client thinks about it!

In future, I will combine with learning launch with storytelling and mind mapping tools. I  expect his will give the client more room to express their needs in story fashion or with  some drawings which can assist us in better understanding their needs.

