Title: Green cleaning cause

Giuseppe Hassan Date: Friday, November 13th, 2020

TOOL: Storytelling

A short summary: The company in which I want to apply what I have learned in this course. TG Company of biodegradable cleaning products, established in 1997. Even though it’s a small company it has developed confidence in it’s products, also open the way to a  certain set of family products with specific uses, with great acceptance on clients, and also has built a  name of REAL environmental friendly products. Products are more expensive than others, but with real results and keeping their promise of “Kills 99,999  germs”, still there’s a group of maybe “not well informed” clients, that still need to be reached.

Challenge: Make all products accesible and not jsut for people that want to leave a footprint for future generations. Make the products to speak by the results that you will have when you use them, the problem is that  people will see the price first and there is a gap, between quality, results and price. The people have lost their confidence in most brands, they all preach the same, and the company needs  to regained their trust and make them see that TG is the “Real deal”. Also one problem is that this products come in just a few presentations, and can only be purchased in  big supermarkets and not everyone has one near.

Selection: I selected “Storytelling” because in short ,I consider that when you have a family of products with a  cause (The Green cause) you have to hear the results from real people/users, thay is why storytelling is  a great resource and way to dig more into what the future products can become. Not hearing the benefits from the company people.

Application: Creating different groups of potential costumers, might give us insights, personal details and information  about what are their specific needs and what do they expect from Biocleaning products. Each group divided by ethnicity and economical situation and no more of 15 people, this way we can  use the company facilities and don’t get into additional costs. Preparing small surveys and product sample sachets.

Insights: We will have valuable infromation, thsi will prepare us to create a new set of more accesible formats  and presentations for the products. Also we will be able to identify which areas need to be addresed in a  more agressive and effective way, not just using the Big supermarkets chain, and offering to small retail- ers the possibility to offer this type of products with a good profit and making their product stock bigger.

One negative point is that when you get into small retailers, they tend to focused in price not in quality  therefore the virtues of products will be diminished at the moment of exposure/sale. Unfortunately when you gather people with low incomes or low knowledge in Bio-products, they will omit  those benefits.

Approach: What we can do better in the future?. Apply the same tool but just before creating more and different presentations for other products, keep in  mind the needs of people that are not well intended or into the “Green cause” and lead the way for them  to learn and get into it

In terms of development: Do a research in creating a “Cheaper” line of Biocleaning products - always with high quality standards,  keeping in mind that not just everyone can visit and purchase products in supermarkets. Also consider when formulating new products,  after this exercise will give us more valuable information  previous mass production.

