Reflection - Visualization

Challenge  As a product manager who handles marketing operations, I'm working with different  designers on a daily basis to create promotional materials that would reflect the DNA of my  brands and the idea I intend to convey to potential and existing customers. My challenge is to  prepare creative briefs that would rightfully reflect my intentions and the brand's message.  Everyone involved has a different level of knowledge about the brand and a unique  perception of it. Using descriptive words such as "cool" and "fun" results in different  associations, therefore longer project times.  Selection  I find the visualization tool very helpful in creating briefs because I think that it helps  everyone on the project to be on the same page, resulting in fewer revision requests. It allows  other people to visually see what we mean by certain words and what is expected at the end  result.   Application  When numerous and complex asset creation is expected, I give not only examples from the  brand's past works but also inspirational visuals that would describe the overall tone and the  color theme. I add visuals to describe the message of the product and what we associate with  it.  Insight  By using the visualization, I found out that when the brief is clear, the outcome can be more  accurate and also more creative in the right direction. Framing the ideas with visuals helps the  designers to contribute further within the frame.  Approach  After this course, I believe combining visualization with the storytelling tool can result in  better outcomes. Next time, I'll tell the story of the product in a compelling way to increase  attention and motivation. Hopefully, everyone can relate to the product better through mine  or someone else's experience.

