Example Reflection – Visualization

Visualization is a tool used by people to created images, diagrams, graphs, etc., to

communicate a message. It is a better way to communicate both abstract and concrete ideas

since the dawn of humanity.

1. Challenge:

I am a student who is currently pursuing MBA from India. We were given an

assignment from one of our teachers teaching us Business Analytics. This project was

a group assignment in which the group has to take up a data set and come up with a

logical explanation for the data that we have been given. The challenging part was that

the data was a bit difficult to be presented in a usual way. As our group contains people

from different backgrounds like engineering and commerce helped us in this project.

2. Selection:

So, to overcome this challenge that we were facing, we decided to ahead with a

data visualization tool called Tableau. This software helped us in presenting the data in

different ways and graphs. This helps us in adding filters and getting in the information

that is more required by the user.

3. Application:

As a first step, we uploaded the number of data that we received into the

software. We divided the data we had with us and compared it with different parts that

we have created to develop a logical comparison for getting a piece of logical

information. This tool also helped in filtering out the unnecessary data that was there in

the data set given to us.

4. Insight:

The application of visualization by using the tool gave our group a better

understanding of the data that was given to us, and this helped us in coming up with a

logical explanation for why the data was formed in such a way. It also helped in

explaining the data to the person we were presenting, as the different graphs helped in

giving a better understanding of what was going on.

5. Approach:

In this situation, the data was taken from a secondary source which was

collected by that person for their specific purpose. When we are given a chance to

present the data next time, we would like to go with primary data. We can collect the

data that is specifically required for us for analysis only and get deep into the topic to

get a better understanding of that area. This makes that data less noisy and helps us in

coming up with a detailed analysis of the data we collect.

Then the other thing that we can do is to include a mind map to show the flow

of information of the activities from data collection to how it is to be presented before

getting into the real action. This will help the member to know what to do next once the

previous step is completed. This tool will also help show some of the non-quantitative

data collected or help show some of the suggestions that we received from our sample

group. This will help the people to think and come up with a use for this data.

