Challenge Based on the technical prowess of our organization, we try to identify the target market where our solutions can benefit our customers. For identifying a challenge, we incorporate methods like doing surveys, interacting with customers directly or via social media platforms to gather as much data as possible to get a knowhow of the issues/problems they face.

Selection I use a combination of Storytelling and Visualization tools to understand the problem by jotting down the points identified during various surveys and visualizing these using the relevant infographics. I present these findings to the leadership and stakeholders and will try to identify and define possible solutions to the problem. The customers could be our stakeholders, technology partners or the general public. We discuss with stakeholders to identify the audience,

Application: I use a combination of various tools like pictures, graphical representations and slides to describe the problem using the data that was collected which could be the conversations held with the customers, various documents and relevant materials.All these points will be discussed with the key  stakeholders who could be our main points of contact on the initiative. After identifying the key stakeholders and providing them with the data, I share a copy of the straw man graphic to them requesting to give their opinions on various questions like 1)Was the provided data sufficient to start identifying the key problem areas and brainstorm corresponding solutions? 2) Was the data that was represented graphically or pictorially insightful or should there be improvements made to make it more accurate and engaging? 3) What could be the scope? I collect all the details or the feedback from the stakeholders.

Insight: I draft all the details provided by the stakeholders and condense them into a document so that each stakeholder is aware of the thoughts and insights put forward by all the stakeholders. The information enables the stakeholders to identify the main aspect of the problem and share their ideas and develop insights into potential root causes of the problem. Based on these shared thoughts and insights, we brainstorm a range of ideas and finalize the best possible solution for the customers.

Approach: Going forward, I would like to use the same strategy of gathering the data using a combination of tools like Storytelling and Visualization because this helped me to understand a range of problems or the challenges faced by the customers. It also helped me to further break down the details in the form of graphics, pictorial representations and slides and share these with the stakeholders and get their insights thereby coming up with better solutions for the problems Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work.

