Reflextion – StoryTelling

Challenge & Selection:

This idea of putting the human beings and their experience front and center, is simply fascinating.

Knowing how to listen to people experience to avoid or solve a problem and interpret to start  creating a cause is the beauty of the human connection.

Without a story, many ideas fade along the way, products don’t succeed, brands fail, and people are  forgotten.  Stories and storytelling are what we create and do every day. From telling your partner  how was your day, to telling your manager how to move forward with a project, everything we say  needs to have a story behind, so it can be understood and remembered.

Through stories we move people, we convince them to support our ideas, we encourage them to  spread our message.

Working with IT teams is easy to see the benefits of a good story thru the input and the status, and  how it facilitates the communication and alignment between teams.

Application:

Stories are powerful and there are many storytelling techniques that can be used to shape and  brighten up your talk and really engage the audience.

I can mainly base my experience around the IT area, where many storytelling is a Use Case to present  a successful implementation to different customers, creating a connection and building a  relationship.

Addressing similar needs thru different industries is like taking the audience on a journey, showing  the challenges and the benefits in use cases influence the customer to be more comfortable to share  information about their current situation.

Your talk can be brought alive if you find the story at the heart of what the message you want to tell.

Insight & Approach:

Basically, bringing life in different implementations thru stories arouses interest and facilitate  negotiations. The more engaged your audience is , the more the more comfortable they will be to  proceed with next steps.

