Challenge   I am the Product of the media company. Our promotions have not generated buzz and  excitement among young people who are our target audience and can't make a profit with their  high wages. Our big problem this time is to make the event more marketable and popular and  it's worth watching over the years  Choose  I chose the mind mapping tool as a creative and logical way to take notes and create notes. It's a  pretty effective way to get in and out of our brains. It helps organize large amounts of data into  themes and find relationships between them, which eventually helps generate relevant ideas for  execution. I chose this tool, starting with a large amount of intel collected from various sources  that need to be organized into relevant themes and manner, to make our process understand  where we stand now and what models will appear in the data. improving the current situation.   Application   I started collecting points for an organization where we bought new content that would attract  members ' attention. They were very familiar with our promotions and information retrieval  processes as we were very interested in new members. When recruiting members, we had a  separate column to record what our overall perception of our event was. We also conducted an  online survey to understand the content young people love to listen to. We managed to gather  more than 5,000 answers on these issues, and when the partners of these answers were written  on the board, several common themes and models began to emerge. Most of the viewers  weren't willing to take part in the polls, and we needed to come up with a common idea for  feedback. Basically, the incident took too long and after a while it would be hard to concentrate.  For some returns, it was too big for the average age and we couldn't connect with young people.  From the information collected, we were able to obtain the different personalities of the people  who participated in the surveys. In this way, we can personally respond to these demands  according to people's demands in different areas. That helped steer people in which direction.  Such changes and algorithms can be found in many different parts of life, so we decided to make  the references through people's favorite professionals. All members had people to appeal to. It  was arranged in such a sequence that our orientation staff did not have a single dull moment.  We shortened the duration of calls and began to understand members more closely by choosing  entertainment-oriented content that did not affect them. Our marketing campaigns were also  based on the quality and diversity of professionals (focusing on people who are more popular,  especially among young people), increasing our viewing rates by nearly 100% and making our  platform more popular.

Insight   When I used the mind mapping tool, it opened up new ways to look at a situation and get to the  root cause of the problem. We will always try to look at the problem from our earlier point of  view and solve the problem using only our understanding and using predetermined frameworks  and methods to organize the event. Using mind mapping, we were able to go to the root of the  problem and understand it in terms of the target audience. We had a clear idea of the various  types of people who attended or wanted to attend the event and their expectations from the  event. We've worked with similar types of people before, mostly from working backgrounds,  often to deal with the issue, and we've had good experiences for some of our employees as well.  Using various celebrities, we were able to maintain the attention of all viewers to the end, and  everyone took advantage of that. Also, include the entire team to create consistent patterns  from the data and come up with ideas to deal with our problem, put the entire team on the  same page from the start, and each sub-team and department was working towards the same  goal. full understanding. It has also completely revamped the way we plan and execute the  event. Next time, I want to inspire the audience with ideas and use tools such as storytelling as a  budding change in the mindset that all the different shades of the participants are telling the  audience a story while working within a theme. This will make the audience a bigger part of the  narrative and become part of the event.

