Challenge & Selection

I am a member of the science events team. Our clients are people related to science, research,  technological development and people completely unrelated to science. Through our events, we try  to enrich knowledge and inspire. Our team consists of people with extensive experience, as well as people  who are just starting their careers. Each event we organize is different, with a different leader and theme.  We use tools such as brainstorming and visualizations to improve our work and precisely define the course  of action.

Application

We start the process by creating a keynote for the event and learning the area it will cover. A person  (usually a professor) comes up with an idea (directions) for the event. Meetings in a small team of  employees with the shout of the future event. We try to find ideas related to the name of the event  (e.g. Time, artificial intelligence, etc.) through brainstorming and visualizations, following the principle  "every idea is good". We create visualizations of the main idea by using different colors of cards. All ideas  are written on them with different colors related to the group, e.g. blue - workshops, red – lectures,  orange – discussion panel, yellow - accompanying events. To check if our main assumptions about the  event meet the expectations of our clients, we conduct market research and gather information from  campus residents, asking them what the name of the event is related to, and what problems they want to  raise, what workshops would be useful for them, etc. People can submit their opinions, comments and  ideas by email and through the portal. The term is usually 2 to 3 weeks. The idea must include an  introduction, title, description of the idea and the event leader.

The analysis of the collected data is carried out by a team consisting of people from the community,  a student, a few selected professors, a rector, and deans. After selecting the ideas most suited to the  image of the event and those that can be implemented, a sketch is created for our team.

On the basis of selected ideas, we create a graphic that includes ideas and opinions, changes and proposals  in its description, which we agreed with the entire group at the meeting.

Insight & Approach

Given that our team has already gone through several design thinking activities/tools and is at this stage  in the timeline the choice of visualization was not a coincidence.

The graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing  the incentives and development towards customer needs.  They can quickly identify where they are in the  graphic – or if they are missing – and can more quickly gain new insights about relationships between key  entities instead of taking time to identify them.

I can state that the most valuable aspects are shared insights and learning from one another.

