Challenge & Selection

The first tool I used was the tool of Visualization, or Visual Thinking, to achieve a

shared understanding of a problem space among a diverse group of stakeholders

before attempting to identify and define possible solutions to the problem. Due to the

‘‘ rush ’’ of daily life, accountants have been living - more and more - as a result of their

professional duties. As a result, these professionals are exponentially more prone to

Burnout Syndrome. The search for excellence, high positions and honorable mentions

in the companies that work make accounting professionals increasingly closer to

burnout, the Burnout Syndrome. With this in mind, it is important that leaders and

bosses are aware of the limits of their subordinates so that they can enjoy excellent

work and significant positive results for the organization.

Application

Due to the current global capitalist context, it appears that people, relationships and

professional limits are not being taken into account because the search for maximum

profit has become the focus of the world. In the state of Pernambuco, the reality is no

different. The companies, which are growing more and more and becoming

transnational companies due to the progress in technology, have been looking for a

complete professional who will attend to all tasks in the established deadline.

However, to what extent has this context, in which accounting professionals are

inserted in Pernambuco, been an ‘‘ good deal ’’ for these individuals ?!

Insight & Approach

Do a broad research among accounting professionals using co-working to develop

something to supply this syndrome that affects these professionals so much. That way,

he will have active participation and the feedback will be interesting.

