Challenge

I am a member of operation department and my challenge is to improve the product  pushing of tenants’ products and sales workflow; and to spend the appropriate  budget on each product pushing initiatives, in consideration with our new requests /  expectations from senior managements. The project scope includes different 5 BUs -  Marketing Team, Tenancy Admin, Customer Service Officer, Creative, Visual  Merchandise, who play different roles throughout the whole product pushing  logistics and workflow. The project is limited to internal resources (i.e., budget and  employee time). The project to be within 2 weeks and the solution include a  workflow timeline and distribution of works amongst the team member, for  upcoming product pushing campaign in Summer. We will focus on what are the

obstacles encountered in their previous workflow; and to balance the new needs /  requirements.     Selection  Our team has gone through several design thinking activities to learning launch,  which to quickly test an idea and prototype.    Application  We first focus on the execution of first phase - preparing marketing materials, we  want to see if we could structure our tasks to smoothen the procedures (e.g. time to

solicit tenants' products and details, develop products copywriting, promotion  materials at different channels). Our team went through 3-day workshops, that all  teams participate to experience what other teams is working on, to discuss on

refining the procedures from different perspectives for further refinements. Through  this exercise we develop a SOP with a clear description of each task objective and  details. This task to be conducted within a one-week timeframe.    For the second learning launch, we focus on tasks priorities and clarification of job  allocations. This tested our assumption that our prioritization of tasks was the main

cause of our workflow challenge. Our team completed an anonymous survey. The  surveys included questions about our new workflows and procedures, understanding  the process, job allocations, tasks priorities and feelings about the changes, and were  conducted within a one-week timeframe.

Insight  Upon using the learning launch tool, our team have identified our assumptions and  designed launches to test these assumptions. Also, thought teams' discussion via  3-days workshops and surveys to find an appropriate approach to improve the  workflow and the teams to agree the new prioritization of tasks and process. Our     Approach  Provided that our team has gone through several design thinking activities/tools and  are at this stage, the learning launch is the appropriate tool. Our team will on and on  review the insights gained from the design thinking tools received to incorporate in

upcoming future. While future launch designs should reflect the insights, progress,  and come up with more comprehensive and compelling solutions.

