Example Reflection – Storytelling

Challenge and Selection – Grow a Travel business on Social Media  Platform.

Storytelling is a powerful tool when it comes to break down the  problem in simple bits and get a clear understanding about the  problem. I had an Instagram Travel Business Page with over   followers by the name castanedagabriel but the engagement and  leads generation from the page was very low and I was unable to  collect any revenue from the page as most of the followers were not  engaged to the page and Instagram had already shadow banned the  page in past. The first thing I did was to identify the ‘What is’  problem. The problem I had was of less engagements as people were  unable to connect their selves with the posts shared on the page. My  initial response to the problem was to hire someone who could help  grow the engagements but I could not trust anyone with the privacy  issues so I resolved in trying to solve the problem myself.

Application :-

The digital tool that helped me grow my engagements and  later resulted in driving revenues from the page was ‘Story- Telling’. Initially I hired an artist who was well equipped with  the skills of photoshop and asked him to make a brand Logo  and some posters for me. Later I started a kind of story telling  posts which gave the followers a firsthand information about  the places they wanted to travel or were planning to travel in  near future. I started with posting pictures of a particular  place and started sharing information about the place. I

started giving the followers an experience like they were  traveling the places at the very moment and shared some  detailed insights and knowledge behind the places. For  example, I started a series of posts which described ‘Enalu’ a  well-known travel hotspot for tourists. I covered all the local  to do list and facts about Enalu which were rarely shared  before. While using Storytelling and Photoshop I was able to  create a beautiful digital first-hand experience among the  followers.

Insight : -

By applying the Story telling tool and after posting at least 50 posts  on my Instagram Page I was able to see a little rise in engagement  among my followers of the page. People were starting to connect  with the stories I shared on the page and started liking more pictures  and asking their questions and doubts they had about the places  they were willing to travel in future. By this we were able to stay  more in touch with our followers and they started looking at our  page as a Brand rather than a Social Media Page. The page started  getting tagged on various accounts and I was able to see a positive  engagement.

Approach: -

What I learned by applying this digital tool to my business was that  Story-telling is a powerful tool when it comes to reinventing  strategies of a business. With storytelling I was able to make people  engage in our page by making them feel as if they were experiencing  the places listed in our page themselves just by reading about them.  It also made me realize that if a story is conveyed well among the

customers, they feel special and they trust the Brand’s image more  than that of paid advertisements and shout-outs. In future I would  surely love to try this tool on a different venture but I also believe  that one needs to be in his customer’s shoes before telling a story  and framing one for him.

