Challenge    It is always challenging to work with innovation for companies with a long time in the market and  that has traditional processes of management. A building materials sales company has come to  us to expand the sale of their products through the creation of a virtual store.    A challenge identified in the early steps of the project It was the wide variety and quantity of  products. We needed to understand how best to display the most relevant products to the user  by reducing search time and creating a better experience with using the site.      Selection    The first step was to understand the relevance and the relation between the products, and that  involved a large volume of data and several people involved. During the meetings we needed to  work on a single and collaborative path, for this we use the visualization tool.    The choice of the visualization tool came with the objective of making the interpretation of the  data a consensual work. Following this purpose, the visualization tool served as a facilitator in  our meetings.

“When we're talking and we're verbalizing things we see things internally, but we may all  be understanding the words in a slightly different way. The beauty of using visualization  is that we can tap into a single  ​ picture​. The more you begin to use pictures, the more

that you begin to diagram while you talk, and create a visual image for people of how  you are thinking. The, more likely you are to achieve a sense of agreement and  consensus with people, the more you are likely to draw out conversation.”   Angela Meyer (Video lecture: Visualization Tool )

Application    Meetings for analysis of the data were made together with professionals of the company, during  the meetings were analyzed the products and the data of the last sales. The analysis was  focused on two questions: 1) Which products were top sellers? 2) What products did they relate  to during the sale?     The simple way to illustrate this date was to write the categories of the products on adhesive  papers and to group the most sold in groups of 1 to 4. Then each categories was connected to  the others that are related during the sale.

That way we could organize the data and find out which products are featured and which  products could be suggested to the user when something is selected, so we can continue the  sale through an anticipatory system.      Insight and Approach     With the visualization tool, I was able to apply a better way to conduct an approach dealing with  complex data involving many people. A data organization brought a new insight into the  products and consumer behavior during the buy, the process was a learning experience for our  staff and the customer. Such data will serve as a start for the first digital marketing campaigns  and the first tests with the virtual store.    The result was very satisfactory, while using the tool the environment became more  collaborative where everyone was working on the same idea at the same time, the visualization  created a clear and logical line of thought.     In the next moment I will try to apply the visualization tool in previous stages of the project,  creating from the beginning the culture of collective thought. I will also look for a way to  document and share the results of the visualization process.

