Example Reflection-Storytelling

Challenge

As a student of Manipal University Jaipur, a couple of teachers present to me a challenge, me  and my team have the task to generate an impact to a very specific group of people, with the  intention to create enough intrigue for this group so they visit the museums in that are in  Monterrey, Mexico. It was a very difficult challenge for me and my other two teammates  because it is very rare for people to visit museums nowadays even if sometimes the entrance  has no charge.

Selection

Storytelling is a great tool that help us to share our experiences, emotions, or values. With this  tool we can generate a memory that connect us with the people that is willing to listen the  story that we are sharing.

When we share a story, we express emotions and we generate empathy, that is an important  goal for everyone that wants to transmit a message, share feeling between the storyteller and  the audience.

Application

In order to complete this task, we had to visit several of the most important museums in  Monterrey, for every tour that we experience we took photos, videos and information of the  things that most caught our attention, we use all this and summarize our experiences with the  intention of share our point of view about the experience that every museum have to offers for  the visitors.

The most important notes that we try to add in this work were that we describe our day in the  museum and we highlight the plays or exhibits that we most enjoy, this help us transmit our  enthusiasm about the museums and visually share a preview of what anyone could expect from  this places, that are easy to forget if you does not visit museums very often.

Insight

After we share our story with the group, we received a really positive response, the majority of  this group have something in common, that any of them had really try to visit this museums but  when they listen our excitement and they had the chance to visualize some of the exhibits that  they could watch from a closest point of view, they show more interest about the museums,  even some people ask for information to visit soon some of the places that we recommend.

Approach

I think this tool help us to really connect with the audience, I felt like we were the tour guide  inside the museum, and we were taking the group through our experience. I had never thought  that this type of tool could be useful to an entrepreneur but after this challenge I realize that  every great brand has a story to tell.

