Sample Reflection: Learning Launch

Challenge

Currently I am starting a small startup in makeup social networks of different  brands in the market, the challenge is to improve the flow of customers  through activities and ideas, in order to increase the interaction in the  channel and spend only the appropriate budget on marketing in monthly  campaigns, This project is currently 100% online that is why it is so important  to enhance the brand and advertising with the tools that social networks can  provide us, here it is very important that a person takes care of the networks,  that can inspire to innovate in advertising making it look more pleasant and  attractive, look for what differentiates it from other companies that carry out  the same project, which makes us better than others.

Selection

Our team has already been through various design thinking activities, so we  are ready to test the learning launch tool. Generally speaking, the learning  launch is an experiment aimed at quickly testing an idea and prototype with  the advantage of being relatively low-cost investments by using trial and  error to achieve better results.

Request

For our learning we focus on marketing networks and digital marketing, we  want to take advantage of the management of social networks, see what  activity or what innovative method may arise to create and increase activity  on our page, take into account all the statistics that these applications allow  us to study and make them grow, that the personnel in charge of this area  specialize through courses that can help them generate ideas that can be  applied at a reasonable cost, and see which direction is better, the idea is to  grow In 20% to 30% monthly, attaching registration and progress of results  requires 20 hours of education for the person in charge of this area in order  to generate innovative ideas, either their own or based on international  studies.Solicitud

For our first learning launch, we focused on executing our digital marketing tasks. In  particular, we wanted to see if we could structure our tasks, projects and processes  to adapt the appropriate project management methods for our company, based  on studies and work of the personnel in charge of this area, who will be constantly

training to streamline activities, Innovative ideas are also determined where the  classic ones are also allies such as the payment of advertising from social networks,  while good content is generated and it was also confirmed that the union of  advertising with other brands or influencers can increase traffic by 30% in our  company in digital media.

View

By applying the learning launch tool, our team identified our assumptions and  designed launches to test these hypotheses. In addition, we think about  future results, how we want them to be and what probability there is, that will  have priority in these activities and processes to be able to streamline the  flow of interaction between clients and accounts, with training, better results  will always be achieved, always looking for solve customer problems, that the  hypotheses and processes improve as they progress and it is confirmed with  the statistics, always applying the learning approach since the trade is  constantly changing according to the circumstances that stand in the way,  in this case The pandemic caused a huge push in the online economy and  we have to adapt to continue in the game of entrepreneurship.

Getting closer

Our team has advanced as it carries out design thinking activities in a positive  and compensatory way with activities and processes mentioned above, the  data and information obtained in the process should always be verified to  think about the processes that should be taken in the future that will have the  best impact based on past values, always with innovative measures, moving  forward, setting trends and not stagnating, use the appropriate method for  the situation, season and mainly based on the client's need, which is why  which is all this done.

