Challenge&Selection

My challenge is to develop a new idea on the market of food-delivery. It has been a growing and  developing market ever since, however, i thought the current companies cannot fullfill both the  customer’s and restaurant’s desires. Therefore i was thinking what can be done to improve and  develop these companies, what are the problems. That is the reason i have choosed my tool as story  telling. Because it is important to listen restaurants’ and customers’ problems firsthand.

Application

First of all, i used storytelling tool with several restaurant owners. They mostly complained about the  high fees that companies implement. They also complained about the time restrictions which causes  more problems like the insecure and fast driving of delivery guys, and when preparation gets faster,  the quality of food is decreasing. I noted all about these and asked them what can be done to  overcome these problems.

Secondly, I used storytelling tool with my friends who uses these food-delivery applications a lot and  asked them what are their issues with food-delivery and what can be done to improve them. They  mostly complained about the late and cold food without being reported that food will be late and  unsatisfied delivery guys.

Insight

That was very brightening and illustrative for me. There come up that several solutions can be done  to overcome both of the problems of restaurants and customers with the tool storytelling. One of the  solutions is restaurants can work by only delivering at particular time, so that both customer and  restaurants can prepare themselves accordingly.

Approach

This course made me see this as a tool in a new way. When I've done it before it was really "ad hoc,"  but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best  illuminate them. I can talk with more people to get more insight next time.

