Example Reflection – Learning Launch

Challenge & Selection

I’ve not done any dessign thinking before the training but I think me and my team could use it in a  near future regarding the new software we are working on. The challenge would be to get a  feedback on how the customers experience it.

In my company, the first version of this software is already used by customers and the feedback is  good. This second version runs as a service in the cloud whereas the first one is delivered on  physical servers. So the philosophy and the way to use the new software are very different so we  need to know if it suits the customers needs.

For that, we could use the learning launch tool which will allow to conduct a small and quick test of  the new software with key customers. The data will get from the learning launch tool will make us  feel if the customers embrace the new software.

Application

As the new software is running as a service in the cloud, we would just have to give an access to  the User Interface to the customers participating to the test.

The choice of customers is very important : the idea would be to get the feedback of 5 customers  already using the first version of the software and to ask them to use the new one to do the same  tasks as the first one. These 5 customers should have several profiles to ensure that the data we’ll  get will represent the targeted customer: 2 should be part of the biggest clients of the company, 2  should be new ones and 1 should be one of the tough customers using the software.

To get a good quality of feedback, the customers should be able to test the new software for two  weeks. And by the end of these 2 weeks, a meeting should be organized with the customers and  the following questions should be ask to them : 1) does the new cloud base architecture of the  software answer some of their needs? 2) what is a real plus in the new software? 3)what is missing  in the new software?. These questions should open a frank discussion about the new software.

Insight & Approach

As it would be the first time me and my team will use the design thinking, we should get a lot of  insights after the meetings with the customers. And if the selected customers would get involved  easily, learning launch should be a good tool for every new version of the software and perhaps it  could be used widely in the company. And to continue with the design thinking, visualization could  be used to ask the customers to imagine the software features that would simplify their work and  complete idealy their needs : this data would be used to build the next version of the software.

