Challenge and Selection

I think storytelling is a great tool that really helps me in marketplace. I just finished my

internship in a company as marketing assistance. This company developed a program for those

graduates who need to find jobs. This program is brand new, and my duty was to introduce this

program to as many people as possible as the first group of users.

Application

Since I just graduated from school, I still have my relationship in a few school clubs. I

think that could be a chance to promote the program. But I thought if I just organize an info-

session to general introduce the functions of the program or just teach people how to use the

program will not be the best way to achieve my purpose (let as many people as possible to use

the program).

So, I decided to invite the developer to come to the info-session and tell people the story

behind the program, including why he created the program, what he wanted the program to do.

Since most of the people that attended the info-session were graduating students, I also told my

own story of leaving school and seeking for jobs, which was a difficult and confused period. I

also encouraged everyone who feel confused about their career share their experience with us

and we could try our best to help.

Insight and Approach

The result was not bad. We receive a number of users that tried the program and also

shared their feedback to us. I think the tool of storytelling make the relationship between users

and us much closer. This is a great method to create empathy.

After this experience, I think next time I might need to do more research that focus on

user needs as well. I still need to learn more about what they really need from the program. On

the other hand, I also need to introduce more on the benefits the program can bring to them,

because this time I was over focusing on sharing stories.

