Example Reflection - Learning Launch

Challenge

I recently just completed my contract at a company's marketing department. One major

challenge we were required to solve was simply increasing sales in the online sphere.

Put together, we had to increase sales thereby increasing profits generated from the

online sphere which generated before only 18% sales. A team of 17 was set up to cater

to that problem and we had only 1month to figure it out.

Selection

The team set up including myself had many tools in mind to use, but eventually settled

on the Learning Lauch Tool, because this tool would help us effectively weed out ideas

that would not be effective. The learning launch is simply a small, fast and cheap

experiment that tests your new idea in the marketplace. It is like asking a question; " so,

you got lots of ideas yes? Then, what is next? Simply put, which idea should you pick

and why.

We picked this tool because we had so many ideas and needed to know which is more

viable to increasd salea and thereafter profits.

Application

The aim of a learning lauch is to get the truth (data), nothing but the truth, not

unfounded gusses or assumptions but the truth or facts. We had to step into the shoes

of our say, unique customers. We therefore began an experiment where we could see

how our various ideas would pan out in the real marketplace. We started quick

experiments which in about 3weeks revealed that Email marketing would be the best

tool for our sort of customers.

It was quite fulfilling seeing this learning launch bring out the best tool to increase sales

and profits.

Insights

Through the application of this learning launch tool, we discovered the most effective

way to get our customers buy our services as well as minimize the huge amount spent

on ads. Following our subsequent launch, we got a whooping 96% ROI in less than a

month of launching.

Approach

Given that the team had a subsequent launch with an increase in sales and ROI but next

time, a smaller team of 7-10 would be set up to keep our biases at bay, since we all had

different ideas, took us time to sort it out eventually, gathered through our data finding

that email marketing was the most effective.

