Challenge and selection:   In the city of Monte Quemado, province of Santiago del Estero (Arg), with a deeply  rooted gastronomic culture, we decided to sell healthy meats due to a prima facie  concern.     Selection and Application:   The tool to use is visualization or visual thinking that led to a quick understanding of an  important health problem, the number of people with obesity is disturbing in the  community and we take for granted that there is something else behind this disease. A  sample of the population was taken to work and we discovered that the ethnographic  study tells us: foods rich in carbohydrates almost entirely, too much protein, abuse of  sugars and total ignorance about vegetables. To continue investigating, blood samples,  body mass index (BMI) and blood pressure were taken. All thanks to the participation  of the government of the Province and the Regional Hospital. These results were  disturbing, the values for diabetes were too high.     Vision and Application:  This motivated us to work more and co-work with many people: nutritionists specialized  in diabetes and morbid obesity, professional chefs, regional producers and with graphic  designers for the launch of the brand. Meats are fully balanced individual servings  accompanied by detox juices with mixtures of vegetables and fruits without added  sugar. This motivated people, even healthy people, to embrace life and for the new  generations to completely modify their diet.

