It has emotional connection, and   it also has larger purpose.   Storytelling is the difference between solving a problem and creating a cause.   Right? Lets solve a problem.   Here's an issue we face, let's create a pro and con   list about how to solve it, pick the best option from there.   A cause is something that ignites people, and unites people.   And I think that's what a good story does, is it creates a cause.   There's a few things you have to do as a manager to create a,   a really good story.   The first and foremost thing you have to do, is you have to know your audience.   A good story, is designed for the audience.   It may not connect to you, it may not always make sense to you, it's not   using words you might be familiar with, but   it's things your audience understands and your audience knows.   So I think that's rule one, is who's your audience,   where do they come from, and what do they need.   I think the second part of a good story is a clear sequence of events.   You listen to a great story teller, there's a very clear sequence   of events that moves the story from the beginning to an end.   And I think last but not least is having moments of reflection.

