STORYTELLING

Challenge & Selection

Storytelling is one of the easiest tools which can create a huge impact. I am a  member of the social welfare association (S.W.A) of my college. Mainly aiming for  welfare of the non-teaching staffs. My challenge here was collecting funds from  students and teaching staffs of the college.

The real challenge here was getting funds from teaching staff and students who  were not willing to give any money because the people who gave money on  regular basis cannot be asked to donate more. Otherwise this source will also  reduce. Among some non-willing people some where my friends so made them at  least give their one week's unnecessary expense. They to agree since this in turn  made them reduce their unnecessary expense.

Application

In the latest comittee meeting, I just told my colleagues about influencing other  non-willing students and teaching staff with a real-life story or a made-up story  that would make them donate some amount of money. We all then divided and  formed groups and approached the non-willing students and teaching staffs and  started talking about how the non-teaching staff work and their hardships they  face in their daily life. To highlight their difficulties, I told them about the toilet  cleaning lady and how pungent it is to clean the toilet. I also told them about how  she was not able to eat her food with her bare hands. Her thought was also not  moved away from the toilets. To make them a bit emotional, I also added upon  saying "Just think if you were that lady".

Insight & Approach

And to my surprise the donation amount collected after that story was a 4X  multiplier. To my surprise almost all the teaching staff and students started to  inquire about the fund collected, took some interest in our club. Above all gave  some due respect to all the non-teaching staffs too.

I told this story to the authorities and the college also allotted some fund for the  welfare of the non-teaching staffs and also a salary increments which was actually  pending from 5 years.

Sometimes a little story can do a lot of good whether it is true or not.

