Challenge  To start the innovation process, it is necessary to clearly identify the problem to be  addressed. For this purpose, select the shared visualization tool, which allows the team to  have a global global vision of the problem. The objective of this practice was to generate  solutions for the tourism sector in the Department of Antioquia in Colombia, which has been  seriously affected by the COVID-19 pandemic, especially the area known as La Paz, which  comprises 6 Municipalities from the East Antioquia, where a large part of its economy is  based on ecotourism. For the development of the activity, the acceleration tool known as  Speedboat was used, where the teams identify the problems and some possible solutions,  filling in spaces called Winds in favor: Where the key factors are found to provide a solution,  and the winds against : those obstacles that make the problem bigger or prevent quick  solutions from being generated. In clearer words, the scope, limits, points in favor, points  against and opportunities that can be created from a base problem that has been identified  previously are identified.      Application    As I previously mentioned the tool used was Speed ​Boat, to detect problems that customers  might have with a product. It  consists  to draw a boat and working groups are asked to draw  anchors representing everything they consider may be causing negative effects, and  criticism of "how fast the boat would go" if the anchors are released. For the specific case of  the tourism problem in the East of Antioquia, training and familiarization of the problem was  carried out first of all through the talk of one of the managers involved in tourism  management in the area, who explained which was the desired scope with the ideas that  could be raised to solve the problem, in addition to emphasizing the type of people or  stakeholders to whom these ideas were intended to be directed, in this case, the solution  proposed by each innovation team should be focused on meeting the needs of  entrepreneurs in the tourism sector at the region and to  provide a satisfactory experience to  their clients, adopting strategies focused on complying biosafety protocols that prevent the  spread of the SARSCOV-2 virus. but which in turn allows economic reactivation of tourism in  the region. The first step was the creation of the innovation groups. Twelve groups of  between 4 to 8 people were created who had previously registered to solve the challenge.  Familiarization with the problem was made through a talk via Zoom by the organizers of the  event and the tourist manager of the region, to tell the details of the activity, its objectives  and the description of the base problem and the challange which must be resolved by the  groups. Subsequently, each group was given a canvas with the Speed ​Boat and a short  explanation was made on how they should fill out the form. After half an hour, the groups  shared their ideas and showed how they had filled  the canvas.    Insights and Approach    With the activity carried out, with several innovation groups, the importance of addressing  the problem from other perspectives was identified in order to have innovative solutions.  Having a broad knowledge of the problem, understanding what the challenge to be solved is,  allows us to clarify the panorama to draw conclusions with value. Using the Speed ​Boat

methodology, the groups identified most quickly the shortcomings, opportunities and  resources that they had to establish for solutions or ideas. If this activity is complemented  with others such as canvases for identifying insights and some other methodologies  associated with jobs to be done,, it allows to have a global vision of the problem and more  quickly generate innovative ideas. For the correct development of the activity, it is necessary  to have, first, a suitable space, where the teams can interact, second provide necessary  tools, in this case the information and the profile of those involved are a priority. At the end of  the activity, the established objectives were achieved, which was the understanding of the  problem and the generation of at least 3 or 5 impact ideas for each innovation team.

