Storytelling

Challenge  I work for a brand that prepares a cosmetics and medically authorized  capsules, for all. We prepare this by combining the present technology with  traditional herbs. I work as product manager and analysing brand behaviour.  It happened when I was presenting our brand after a year of establishment.  One of the marketing/advertising is all about story telling and how we begin  and came till here. I have to work collaboratively with IT team and the  marketing ones. I use the feed back, ideas, imagination, form our team and  costumers for preparing stories for advertising, motivation, sometime telling  my past experience on a trip to India tour and few amazing selling skills used  or any other experience to attract and connect with coworkers or seniors  helps to stay connected with everyone. I usually create stories for  advertisement and combine different ideas and present as story for showing  success and what if it didn’t lead.

Selection  When we saw sales went low or even we could not meet our desired goals.  This all days we meet and start our analysis for what is the main issue. I used  try to connect with others members and seniors with me, for creating relation  helps to correct without affecting my status. We used to talk, discuss, and I  used a story connecting everyone’s idea. Connecting everyones ideas(If) and  (if not) I create story making a analytics facts and imagination “if” or “if not”.  Merging up with good and emergency or downfall time stating we started all  by our assumptions. Ones it was situation when one of our costumers  reviewed it badly and criticized by saying the product used by her detonated  her skin tone. We ask our costumer to take a small tick mark section and  refer them accordingly the product. As one who stays home Maximum time  need different product that the stressed one. The trolled made lots of our  members feel demotivated and started loosing our costumers. We that  beginned from starting and reviewed, observed others costumers where we  could ﬁnd few who gets confused selecting between depressed and stress.  Changing up our module and asking to ﬁll a description for consulting our  doctors helped to come out from this situation.

Application

I stared discussing different service policies focusing our new ideas, that   could improve and client will focus on this approach. I beginned with talking  with the marketing team to make such detailed advertising that has a concept  with our new idea, adding a story related with three categories: Universities,  working ones and retired ones, as these includes 3 categories age groups  too. Planning other things with our seniors to have a medic professionals  present for online services as we had in our stores, as each one are uniques  and addressing their individual needs ﬁrst and foremost. After 2 weeks of  advertising we started to ﬁnd new clients were we attracted others makeup  artist and others to review it for free. I was also explaining how sometimes  addressing the needs of one individual can impact everyone for the better.  But we had a backup plan what if it again happened. Senior suggested to use  this tool ﬁrst at a local areas where we just started our store. I emotionally  said a story relating not loose hope to begin again. It turned out to be  effective one. As advertising to be attractive and should be detailed within a  time limit of a minute.

Insight and Approach:

Telling story  is way motivating and helps connecting people with whom you  work and for attracting costumers. Story has been one of the important for  everyone that any kind of other advertising. We changed our service style  through out imaginary story as well as I think it had a big impact on  costumers. The policies are being improving and the workers are going  through new training for improvement of our brand. Sometimes imaginary  story and experiment keeping both perspective to win or loose can do a lot of  good.

