Design Thinking for Innovation

In order to perform in this hectic and busy world, people need to be full of energy at most of their  part of the day. Bit-A-Min is an energy bar made up by using ingredients such as whey protein,  granola, oats, and many other healthy ingredients designed to give the consumer a quick surge of  energy with a satisfaction to your taste buds and hunger cravings. It is available in different flavor  variants such as Bit-A- Min Caramel, Bit-A-Min Milk, Bit-A-Min peanut butter.

The main problem Bit-A-Min solves is that it provides instant energy and is also great in taste.  This energy bar gives people energy to keep up with their daily activity without the need of extra  sugar, thus ensuring goodness of nutrients without compromising on energy. Along with instant  energy, it satisfies craving and acts as meal replacement option. It’s an option for snacks on the  go.

A story board is selected to address the challenge of creating awareness and selling to people.

Lazy Office Employee - This advertisement portrayed a lazy employee -Steve who hates going to  the job early in the morning. This is a very common scenario where employees find it very hard to  attend early morning jobs and meetings. Steve could be seen feeling drowsy and tired during the  working hours. Coincidently, The Manager catches him watching animal videos and not working  on the submission which is due tomorrow. After a heated conversation and scolding from the  manager, Steve feels lost, demotivated and de-energized. This is when his colleague Vibhor offers  him “Bit-A-min” energy bar. Steve consumes the energy bar and works all night long to make the  submission before due time.

Appeal - The advertisement showcases a very common scenario. The daily routine, pun and humor  establishes a direct connection with the target customers.

Supermarkets and other retail outlets are important for our strategy since this is where a majority  of customers will experience the product, hence, to understand the effectiveness of our ad  campaign, we’ll collect store data of the sales of Bit-A-min as well as other products in our  competitive landscape. This will allow us to check if the exposure/placement of the energy bar  needs to be tweaked.

