Design Thinking of services related to experience tourism.

For this test, the tools of module 3, mind mapping, were chosen in order to carry out a

qualitative research related to experience tourism. Some topics related to the theme were  addressed, such as creative economy, collaborative economy and collaborative systems, in  order to understand and offer new perspectives on current tourism practices in Brazil.

For this, contextual interviews were carried out with people who have already had

contact with other cultures, as well as looking for remarkable experiences in their respective  trips. These interviews allow for deeper insights, in addition to providing good rounds of  brainstorming and co-creation.

With the use of exploration tools and the creation of design thinking, dynamics such as

“a day in life” were carried out, which sought to understand the pain points of the current  tourism services offered, as well as direct the development of the project. In this activity, it  was possible to understand the needs of the service.

That done, a contextual research was carried out addressing issues related to the

practices of experience tourism, as well as their resignification of habits and beliefs, when  asked about “what are the main attractions of your city?” the interviewees raised terms such  as “wine tourism”, “gastronomy”, “ecotourism” and were very punctual when citing some  projects such as “Interiores”, “Mirantes”, “wineries” and heritage sites whose historical and  cultural appeal are present. In the sequence of questions, we sought to understand, in fact,  what were the tourist potentials that were not yet explored in the city, and with that,  understand how it would be possible to act within this scenario.

The interviewees in their entirety stated that tourism is indeed a strong means of

regional and personal development, in view of the great stimulus in supporting sectors such as  commerce, real estate, hotels and urban mobility. In addition to offering new jobs and  attractive income enhancers, cultural exchange with visitors also takes place intensively,  strengthening the cultural identity we are inserted in.

When asked about the knowledge of the term “Experience tourism”, the interviewees

were invited to define the term in their words, which generated a series of new concepts and  interpretations for the same term, through this questioning, it was possible to identify  numerous means, services and attitudes that make tourist practices with or without  experience.

“I see experience tourism as delivering to the  consumer not just a product or a tour, but a unique  and authentic experience when visiting the place,  that arouses emotions and brings something new /  unexpected that makes the person remember the  experience with affection”      “It's not just about enjoying, taking a photo. It is  participating, it is learning new things, it is being  changed by the destination you have chosen. ”

It was sought to understand if the interviewees had already had experiences in collaborative

platforms related to tourism, as well as if there were any insecurity or difficulties with them. Most of

them have already done some tourism practice through collaborative platforms and did not point out

moments of insecurity or difficulty. However, 100% of the participants stated that their respective

experiences were remarkable, generating learning and giving new meaning to beliefs, customs and

points of view.

From these analyzes and in view of the great variety of potentials, experiences, and factors

mentioned, it is understood that there is indeed a failure in the services offered in the city, especially

in the attractions that do not talk to each other, in addition to not having an understanding tourism

as a large ecosystem.

It was also possible to point out that a good part of the suggestions mentioned, are made

available or tangible, only for the residents of the city or friends of acquaintances in general, whose

knowledge of interiors rich in nature, waterfalls, trails and beautiful landscapes is made, as there is a

certain networking among themselves, making it possible to get to know places whose coordinates

are not available on the internet or in commercial tourism services.

For a next activity, I believe it is interesting to address concepts that confront the themes

mentioned above, in order to generate more confrontation of ideas and make brainstorming more

productive.

