Doña María BUSINESS SUPPORT LOAN SALES DRIVE

Challenge

I am a member of my organization’s Marketing department  at the branch level and our challenge is to  increase the sales of the business support credit facility to traders/business clients both for existing and  prospective customers order to break even with the branch profitability margin. The project scope  includes getting acquainted with the product paper, carrying out routine brief for both operation and  sales team of the branch as well as creating awareness across different market niches. The marketing  staffs consist of the Relationship Managers and the Junior sales team.

We were mandated to achieve results within a month of the product launch.

Our team had to hold different strategy discussion on the best approach to drive sales to the  downstream SME and micro business holders. After much deliberation, we decided that the Learning  Launch will be the best tool to adopt for this project.as it is an experiment meant to quickly test an idea.

Application

For our first learning launch, we focused on the execution of our marketing tasks.

we wanted to see if we could structure our tasks, projects, and processes to give the customers an  experience they could not get from our competitors from other banks. We asked the What is?, what  kind of facility structure were this customers more comfortable with and more flexible to repay back,  secondly we had to partake in a village meeting discussions with the stake holders to directly educate  them of the benefits and the advantages of this facility to their business as compared to what cuts  across the industry, like a comparative analysis of what we can give.

In an effort to achieve positive results, this tested our assumption that the structure and execution  were the main causes of our project challenge. Our team went through a routine awareness training  with the different market associations. The processes occurred within in a One-week timeframe.

Insight

By applying the learning launch tool, our team identified the right strategy and approach to executing  the projects to yield higher sales of the Busines Support Facility amongst the relevant stakeholders  intended. Additionally, we thought through anticipated results, and gave field back to the product  owners based on the survey carried out on how to improve the product paper, find out more

agile approach that both our team and the key stakeholders would be

fairly open to the new prioritization of tasks and process.

Approach

Given that our team has already gone through several design thinking activities/tools and are at this

stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team

needs to review the insight gained from our launches and incorporate this insight into future

tasks. Future launch designs should reflect insight gained, progress made, and come closer to a

compelling solution ready for full rollout.

