Final Assignment Overview

The purpose of this assignment is to provide an opportunity to apply one of the design thinking tools presented in the course to a challenge of your choice. This assignment requires selecting one of the tools, writing a reflection, and completing three peer reviews.

Instructions The assignment itself contains detailed instructions and we provide an Assignment Rubric to guide the development of your reflection.

Your completed reflection should be written in English and be between five and ten paragraphs in length. When complete, you will upload your reflection (PDF file only) for peer review, which will determine your grade for this assignment. After uploading your reflection, you will be prompted to review three of your peers' submissions.

To pass this assignment, your peers must score your reflection an average of two or above, based on the rubric criteria. To successfully complete the course, you must complete your peer reviews and pass this assignment.

Challenge I am a member of a four persons team that created a new on-line tool named Round One Business. Is a corporate technology marketplace. It connects buyers (small to big companies that need technology) with sellers (small to big companies thar sell technologies, such as products or services) in the same virtual place providing them our online platform. We also provide assessments to small companies to publish their projects. Projects are basically their need to search for products or services or the best technological partner for their business. In sum, we democratize access to digital transformation.

Selection To investigate our problem, to ask “what is”, and get better information about the problem that we wanted to resolve, we used the design thinking tool secondary research. In this case we searched for relevant data by interviewing thirty (30) CEOs from different companies, big or small. They were our source of information, and with all their answers or market data they kindly provided us, we developed specific design criteria to solve the next design thinking question “what if”, and for our next step.

Application After this, we first made a quick assumption testing by surfacing and testing the key assumptions behind our idea and immediately after we started co.creating a prototype. During the creation of our software development we design and create our landing page, and we showed it to the same group of businessmen we interviewed before. Once we had the prototype we made our learning launch, we invited fifty (50; same and other) big and small businessmen to use this prototype and we interviewed them after using the tool.

Insights

We then grouped several comments and feedback from the “testers”, analysed and prioritize them, and made the different modifications that we thought we needed considering this analysis. Finally, we were ready for our big test. We uploaded our landing page, open our platform, we made it public in the web for everyone to register and start using our marketplace. This tested our assumption that the landing page was not so clear in information. People who saw the landing page before knew about what we were selling in our marketplace, the clients we were expecting and had all the information about how it worked. New businessmen wanting to search for seller companies to solve their corporate problems got to the landing page and did not understand the hole idea; and so they left quickly. But the ones who did register and used the platform were satisfied with the marketplace tool, the software to connect with other companies. So we made another session of co.creation to change our landing page, another learning launch, and actually new companies started to register after this new changes we made.

Approach Secondary research was a great tool to understand the problem. Our assumptions were correct but this tool gave as much more data to understand the big real problem and to work with clients and users. Furthermore, learning launch was another appropriate tool to use for this case.Our team needed to review the insight gained from our first launch and incorporate this insight into the uploaded and functioning tool. Design thinking made our purpose more of learning and improving, iterating with people, and co creating, rather than to solve a problem to earn money.

