Example - Storytelling

Challenge  I’m a volunteer of an BMC Student Branch (SB) in college and we aim to use

technology for humanity. We applied a project that we have done to a contest and

we were one of the finalists so we had to present it in a meeting for all Brazil’s BMC

SB. We had to explain the concept our projects and why it is so important in a short

time and I was the selected person to make the presentation.

Selection

I had to make a speech that would make people feel the importance of our project

and inspire them to apply the same activity in their SB. So I started to think about

storytelling tools.

Application

I spent a lot of thought in my presentation because it was a new experience for

me.First of all, I started to reflect about the audience’s features: what they would like

to hear? What kind of information can I add in their lives that would be interested for

them?

After think about the answers for these questions, I had to find a way to transmit my

thoughts and selected the informations that would be more useful for them. So, I

write down some key words and expressions that could cause some impact and I

selected some photographs and graphics that expressed how the project was

developed and their results.

Finally, I started to train my presentation making sure that I was speaking pausadly

and  objectily.

The results were awesome, I received good feedbacks and we got the first place in

the contest.

Insight & Approach

This experience brought to me a lot of learnings, one of them was the importance of

trying to understand your audience and how a good planning make the difference.

Due to the good results that I had, in the future my idea is to continue to apply this

technique. When you do something thinking about what is important to the people

that you are doing it for, that odds of successed are increased.

