Example Reflection - Learning Launch

Challenge

I am currently a student of business administration and for the course of projects we

were asked to develop a business model that we could test in the market. At the

university we were unfortunately taught the classic methodology of previously

elaborating a business plan, however, I was determined to apply the concepts of

design thinking to achieve our goal, which was to develop an online educational

platform to sell courses. We had a two-month deadline, so I had to act quickly, and

the difficulty increased because our resources were very limited because of the

pandemic

Selection

After talking with my team, analyzing different tools, we decided to use the learning

launch tool. As we know from the course, it is an experiment designed to quickly test

an idea and prototype.

Application

Thanks to the technology and information we can find on the Internet, we developed

a pilot course quickly focused on digital marketing, which we sent to our

acquaintances who were in the age of our target audience and interviewed later.

Insight

As we talked with people, we discovered that part of our hypothesis was true, that is,

the course content is an important factor, however, so was the aesthetic aspect, so

to speak, which is why we had to contact some friends who were studying

communication to improve the lighting of our videos.

Approach

After making adjustments, we launched the online platform with only one course,

which was surprisingly successful that the university decided to support us to

implement improvements and work together to reach more people, of course, with

what we learned, I know that this is only the beginning of the road, and that we will

certainly perform more tests in the short term

