Jessica Riyad    Challenge:   A cosmetic pharmaceutical company has in hands a problem with taxes, for reduce tax they  have to innovate their production line for a more green products and less trash generation in  all the productive chain (prime manufacturing to client use). To do so, they don’t want to  abandoned theirs current formulas and fabric structure. Value to say, this company has  bigger online sales then in store. Its clients profile are young people, usually looking for  smart products and less impact    Selection:  Our team choose Mind mapping tool so we could visualise all the steps in the productive  chain and what are the possible points of changing.    Application:  Looking at each step of the process, and marking possible changes, with that we see all the  process and the principals aspects of the impact in environment    Isumes: looking for green seel companies, buying non toxic insumes (would that change the  formula?)  Production: machines more ecological, less wast techniques  Innovation: change packing for more ecological (reuse plastic, non-plastic), change the  transportation system for online shopping (use only paper and no plastic bag in the delivery,  aprimorate the system so the transport itself is more efficient)  Trash control: treatment of the disposal material, if possible, destiny to upcycling.    Insight:  After this big view we were able to see that, the more efficient changes in the company were  insumes and innovation, they respect the currently need of the company, but still make a big  impact in the final disposal created by the company. And as an additional it makes the brand  greener for the shopper, because the packing change is something visible for them.    Approach:  Next I would like to add to this solution, so therefore, in the future would be needed the  results for this acomplishment.

