REFLECTION

VISUALISATION

1) Challenge: I am a student pursuing my Fashion Technology degree and one who is

in the process of doing a startup. The main problem which everyone told me I would  be facing was the lack of ideas for new designs in the already vast fashion world.  Even if I had some really good designers with me, the process of brainstorming and  ideation would yield very less results.

2) Selection: So, I thought that the best solution to overcome this problem would be

to use the art of “Visualization” to enhance the ideation process. Visualization is a  tool that has proven to a really important process for design. It allows us to think in a  non-verbal way and helps us access the creative parts of our brain making it the  perfect tool for helping design clothes which is mostly about creativity.

3) Application: Thus, being confident of its power I used Visualization for my next

ideation session. Instead of just bringing notes about the new models of clothes,  people brought sketches, drawings, rough diagrams both on paper and/or on PPT’s.  Even people who claimed that they were not good at drawing before were also  made to bring something visual. Needless to say, the ideation was a huge hit.

4) Insight: With the help of this course I was able to understand the importance of

design tools and to be more specific be satisfied about the tool visualization which  helped broaden and clear the views of people.

5) Approach: It had such good results this is sure going to be a mandatory in every

one of my next sessions. However, I intend to try two tools, visualization and  storytelling combined in my further sessions.

