Challenge and Selection

“While Technology has an enormous influence on learning, it has its downside, children are over- reliant on technology and in turn becoming slothful. With the assistance of looking up anything and everything on internet, the kids are gradually doing away from using their creative minds.” These concerning thoughts made us come up with an idea of having a product that has dirt of material that can keep our kids engaged in a constructive way and help tickle their analytical brain.

So we thought of coming up with a product that has puzzles and activities that force the mind to think. Now the big question was, will this product work? Do we already have something like this in the market?

The answer to all these questions was to do a Learning Launch and see if we have a customer base for such a product.

Application

We did an extensive market research of what’s available in the market. What kinds of newspapers and magazines do we have in the target age group?

The market survey proved that in the age group of 7-12, there is no such magazine that dedicatedly caters to developing problem-solving skills of the child.

Coming from an instructional designing background, we brainstormed, collated materials, did storyboarding, got intuitive graphics and created our magazine. We tested it with 400 students of the target age group across schools and cities. We also shared the magazine with some renowned educational professionals and child psychologists to get their feedback.

Insights and Approach

Yes, we did it. The kids found it engaging and started to tickle their heads to solve the puzzles and quizzes. We got some great inputs from the teachers too as to how we can enhance the product.

Learning launch played a crucial step to help us test the merit of the idea and gage the underlying need of the target audience. The traditional approach would have definitely costed us a lot of money and pressure to sell the product. Whereas with Learning launch approach, we got a chance to distribute complimentary copies to the sample group and test if the magazine was engaging enough to get them to sit down with a pencil and start solving.

The complete process was a great learning experience to explore what works and what doesn’t. With this exercise we could clearly understand: How difficult or easy should the quiz be; what should be the frequency of the magazine; which kind of activities are most engaging; and most importantly, was there anything missing that could complete the package we intend to offer.

Now we are ready to become entrepreneurs and launch the series of our product and innovate with each issue.

