Reflection - Learning Launch

Challenge  I’m the core member of a mobile game development startup and I’m responsible to  come up with ideas and convert my ideas into big successful games which can be  scaled across a large geographical area or customer base. In the recent years the  gaming space has become crowded and my challenge is to identifying the trending  & satisfying mechanics which can be quickly tested with a small demographic and  spend huge marketing budgets on the right campaign.

Selection  Learning launch starts with a what if question which allows to identify new  opportunities which is fast and cheap. It is a scientific method which relies on  generating and testing hypothesis quickly.

Application   I first started immersing with the data by observing customers, analysing the  industry value chain and assessing my internal resources and their capabilities.  Based on the available data I started generating an hypothesis in the form of an  idea with a particular focus for value proposition to customers, the execution  strategy and competition. Once I identified the idea I went on to remove the  unknown critical assumptions since the idea is for the future which cannot be tested  directly to the customers. Next I went on to design and conduct a learning launch to  test the key assumptions that allowed to gather data which tested whether or not  my assumptions are true in the prototype. With the outcome of the test, I now know  whether I want to pursue with my idea or kill it.

Insight   With learning launch tool, I have designed and conducted launches to test my  assumptions that lie under  the condition of my hypothesis. If my assumptions are  not true and my hypothesis is disapproved I can take the data and iterate it for a  new and better hypothesis. The hypothesis driven approach is based on the idea of  learning than knowing. When the learning launch assured me of good  fundamentals, I can start moving my idea to a staged roll-out across a large  geographical area or customer base.

Approach   After having gone through several design thinking tools, learning launch tool is the  apt to pursue or kill a hypothesis cheaply and quickly. My upcoming ideas will have  hypothesis testing experiment to gain insights for my assumptions and to determine  which ideas warrant large investment.

