VISUALIZATION

Challenge & Selection

The tool I used to do design thinking is Visualization. For me, I agree that visualization

stimulates ideas. I use this tool to create a product in one of my classes in the university. To

create a new product with some innovations are the challenge I get. Luckily it is a group

project, so there is more than one person to think and discover new ideas. It is hard to create

a product if we do not know the user of the product. So first of all, know the user, the user's

needs, and then it is also important to know the limitation I have to create the product. Three

of those things are the key for me to do the design thinking. We also create a mission

statement for the product. With this mission statement we can create the product more focus.

The tools we use are persona and brain storming.

Application

First tool, persona. We search about the user who will use the product. This product is created

for university students who study about art and design. The persona we create, we think about

what will an art and design student needs, difficulties, characteristics, and habits. We also do

some research by doing some interviews with the art and design students. In gathering data

from the students, we can create the persona more detail.

Second tool, brain storming. As this project is a group project, so there are 5 people in the

group. There are 5 brains to think and discuss about the product. The brain storming starts

with knowing first about what product we want to make. We want to create a tool to help the

art students to bring their tools and materials to do the art. For examples, the brush, the

watercolor paint, the washing glass, and others. Then we sit around and prepare some papers.

Then we visualize the product by drawing it in the papers for 3 minutes, than we exchange the

papers and draw again to create more ideas.

Insight

Visualization in design thinking really help designer in designing the products. Using persona

as a tool in visualization help the designer to know about the user of the product well. Every

innovation in the product is created to full fill the user that described in the persona. The design

process is more focus as the base to do the design is the persona. The brain storming process

is also important because more ideas will be created. It combines everyone's ideas and more

innovations are created. Everyone can generate ideas for the product and have a better result.

Approach

Visualization with persona and brain storming is good. But there are a lot of other tools that

might help design thinking. I might do differently next time, using different tool to visualize

ideas in design thinking. New tool that I will try to use is mind mapping. Mind mapping is a

good idea to get themes and patterns. So, the product's ideas can be describe in detail in the

map.

