LEARNING LAUNCH.

CHALLENGE AND SELECTION.

The challenge was sufficing my idea of soap recycling to solve soap unavailability with the different stakeholders ie Ministry of Health, customers and other soap businesses . To launch this idea so that by the time the stakeholders invest in it, it is visible and has been experimented. The idea involved collecting small pieces of small and making a new brand one with added medicinal value. The tool I used was a learning launch which was to enable me to know what came next because this involved doing alot of cheap fast experiments with the targeted customers which would reduce on my costs. The learning tool was to enable me to test key customers ie the soap manufacturing businesses and people who bought the soap, to do execution and defensibility assumptions through engaging with customers very quickly and testing the key customer assumptions.

APPLICATION.

The application of this tool was first creating an hypothesis; That my idea is soap Reycling, it targets a specific customers and it's those you use soap and dump the small pieces, and soap manufacturing firms that can buy my idea. The need here is that these small pieces can be collected and a brand new soap is made. The idea of soap Reycling meets the challenge of soap unavailability to different soap consumers. This idea is better than my competitors because it has an added advantage of more medicinal value.

The tool was applied effectively through; asking ourselves, what must be true. This was some people in the country cannot afford soap but would recycle the small pieces. We prioritised customer, execution and defensibility assumptions must be trues which we collected data to confirm (why is the idea a good one; it makes soap easily and cheaply available) or disconfirm ( why the idea is a bad one; people may not afford the recycling materials) the facts with a multi functional team of five members because we all see different things because of the cognitive blindness therefore each of us brought different opinions about the soap recycling idea like creating an app for it.

INSIGHTS.

The insights, I got from applying this tool was that I became aware of my confirmation biases and therefore thought broadly about looking for the disconfirming data in ways why my idea is a bad one.

I became aware of the quality and quantity of data that maybe needed for this idea and thought broadly about setting a minimum number of two people to talk to and achieved it as we told them what they wanted to hear about the idea as we asked them what their problem was?

I became aware of group think where a multi functional team is needed to offer different ideas and opinions and thought more broadly about getting people from different soap fields expertise onto this team.

If the assumptions are more likely to be true, you move to the next phase and if the assumptions are less likely to be true you pivot or keep the idea until then, it maybe needed by the government or Ministry of health or the soap manufacturing firms.

APPROACH.

Applying the same tool; I would this differently;

I will use more entrepreneurial learn as you go processes because experience is the best teacher.

I will make failure more cheap financially and personally so as to reduce more on the costs of sufficing the idea by doing fewer but quality experiments.

I will create more small divers teams that do experiments because more different ideas and opinions can be gotten about the soap recycling idea.

Trying so hard to mitigate confirmation biases that my ideas is the best and perfect because This will lead me to doom with my soap recycling idea.

Ensuring so hard that the team members speak freely so as to loosen up great improvement soap recycling ideas.

I will also ask my self these questions constantly;

What do we know? What don't we know? What do we need to know? What do we learn from what we need to know. This will create more an overview understanding of the idea.

