Example Reflection – Visualization

Challenge & Selection

Visual Thinking is a methodological tool that represents thoughts or ideas through  drawings or images. In this way, the information becomes very visual. We cannot  ignore that, in communication, the image plays a fundamental role. And therein lies  the success of this tool.

Like other methodologies, Visual Thinking becomes a very useful resource to  transmit complex information or ideas directly, quickly and efficiently. In addition, it  is a tool that can be combined, for example, with Design Thinking, of which we  declare ourselves absolute followers.

To get an idea, among the advantages of its use we can find the following:

• Greater retention of information. The memorization factor is multiplied with

respect to the information that we transmit through words.

• A high percentage of the population thinks visually. This allows people to

come closer to knowledge more easily.

• The process facilitates the emergence of new ideas enriching learning,

reflection and creativity.

• It allows the information to be seen from a more global point of view.  • We involve all the senses in the process.  • Helps to find problems and solutions through the relationship of concepts.  • We can combine it with gamification or augmented reality projects.  • Order and organize training content effectively.

Application

Corporate communication strategies are most effective when visual information is  enhanced. There are many ways to make key information or processes easier to  understand. In general, they are techniques very used in the day to day and that will  be very familiar to you.

• Mind maps: Visualize and relate concepts. The connection between ideas is

assimilated easily and quickly.

• Canvas: They order the concepts by grouping them by highly visual

categories. Canvases are often used to explain classifications of elements  that participate in a phase.

• Visual metaphors: They help us better understand thinking. For this, common

elements with certain connotations are used. For example, a light bulb to  represent an idea.

• Flow diagrams: They convey a process that offers different path options

depending on the responses that are given.

• Graphics: They allow us to analyze the information in a simpler way. Perhaps

they are the most common example to understand the advantages of Visual  Thinking. A graphical representation allows us to assimilate the information  more quickly.

Insight & Approach

• I stick with these guidelines:  • Working in combination between analog and digital, taking advantage of the

possibilities of design and drawing apps for those of us who are convinced  that "we don't know how to draw" (whatever is said, I am convinced that for  certain activities you have to have some "talent ”Or have one of the multiple  intelligences more developed).

Follow these tips:

• Start from a central image  • Use arrows to link ideas  • Use colors to highlight and make the drawing more attractive  • Use typography to rank content  • Use synesthesia that reinforces concepts through the use of color and iconic

elements typical of the comic

• Relax and let your imagination fly by turning drawing into a playful activity  • Use the visual blender that combines different elements as a medieval

bestiary

• Bear in mind that when drawing concepts, the important thing is the process,

what we gain in mental clarity through it for understanding and  communication, and not the final result (we are not creating "artistic products"  but using a methodological tool)

