Challenge

I am a ladies beauty salon manager. We are working to solving one of the main problems face many of  our customer which is hair problems. The challenge was that hair problem are different and causes are  diverse. Customer have now idea how is the structure of hair and what hair needs and how to go for the  right solutions. Another problem is that most of hair stylist in salon have little ideas as well about how to  solve problems for hair. They use to wait the customer ask for a solution and they will provide without  giving the right advice

Selection

We choose to work on finding a solution for this problem by using mind mapping tool. We set as a group  of hair stylist and group of customers and we discuss about the hair problem that most customers face.  We start to draw a mind map of the main problem and main solutions.

Application

As we discuss the main problems and main solutions, we put also a plan for educating hair stylist more  about hair structure and what are the main problem most customer facing. We agreed also to launch a  consultation service that will help every customer to be close to hair stylist who will call her on a  schedule basis and give her instruction and take her feedback about improvement on hair. Every  customer will have specific file with all her information, health history and her routine care for hair and  hairstylist will create a plan to her based on her situation and follow up with her until she gets the  results.

Insight

Choosing mind mapping help us to see all points related to the problem and salutation in front of us . It  help us also to find out main points and discuss them and lauch new service to solve this problem . Mind  mapping tool is really a great tool as it helps you match all dots together and see all points from another  prospective

Approach

Mind mapping is a great tool and we get a great result of it but next time we are planning to use another  tool just to help us knows more about design thinking tools

