Challenge and Selection-  To do this, you go to the  dealership to test drive a variety of models, experience the different features you can purchase, and see the different paint colors for yourself.In other words, you want to see what you’re buying before investing. Without these visuals, you'll never really know  exactly what it is you’re about to buy or if you’ll be happy with it. And this is true for more than just buying a vehicle. In the age of Amazon and an on-demand economy, customers are increasingly turning to the web to get information, see products, and make purchases. If you want to meet those expectations, your online ordering experience needs to be top-notch.One way both retailers, manufacturers, and distributors of customization products can stand out and create a memorable online customer experience is through product visualization.

Application- Product visualization software is very simple. Once your customers start to select and customize one of your products in your e-commerce platform, the product visualization software shows customers a rendering, image, or piece of artwork of the product.To ensure the images shown are 100% accurate and update according to the customizations that are made, many product visualization tools are a part of a  CPQ solution. For example, our  suite of CPQ tools  offers a set of robust visual product configurators to ensure order accuracy and improve the customer experience. This includes depicting your products in 2D, 3D, or even  virtual reality.And if you’re wondering how product visualization software knows what your product looks like, the software uses images and artist renderings that you upload to the system. The software also uses the dimensions you input into the system so that customers can get a better feel for the scale of your products as well.

Insight & Approach- Orders made through visual product configurators are more likely to meet or exceed customer expectations, resulting in an increase in order accuracy and a decrease in costly returns.Why is that? Well, through visual configurations, your customers’ have a clear look at what they’re ordering, increasing the chance that they will be satisfied with their purchase.Product visualization updates as customers customize their products, leading to real-time, accurate changes in the product’s appearance.Furthermore, if customers make customizations that are not possible to deliver or execute, the software will not allow the customization to be made, reducing errors.

REFLECTION- VISUALIZATION

By, Sumit Jaiswal

