Reflection – Visualization

Visualization Challenge & Selection

The selected tool I used in my Design Thinking approach was MURAL (https://www.mural.co/), the objective was to use a collaborative and distributed visualization tool that allows remote collaboration, since all the stakeholders are working from home due to the covid19 pandemic. We usually use this approach with our customers, who are looking to reinvent themselves and their businesses, they are looking to apply technology innovations to modernize their services or the delivery of a seamless experience to their customers all over the world.

Application

I started with a base mural template https://www.mural.co/templates/storyboarding-2 to plot several users' journeys in their daily routine and interact with our customer services. Also on each step of the journey, I also added a column with pain points and opportunities in which everyone participating had the opportunity to add the ones they could relate to, and then we all voted on the ones we believed were the main ones to focus on.

Insight & Approach

When using a tool, such as MURAL, to conduct your exercises and capture all of the input from across the team, you have to be sure to prepare your boards ahead of time so you do not lose time modifying or adapting templates for the exercise when the team could be collaborating. What I have learned from conducting this exercise is that while the selection of the tool in a remote workshop is key, it is also important to reinforce the understanding of the problem are working to solve, the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space.

