LEARNING LAUNCH    Challenge  With a friend we want to create an enterprise with which people can automatically create  custom-made legal documents they need to create a company, as we consider that the  preparation of these documents is expensive and slow or of low quality.    To know the importance that this idea can have in our potential target audience, we seek to  be allowed in a business incubator, to know how entrepreneurs work, what they want to  start a new business, verify how they approach the legal requirements and what need they  feel as priority. This part of the project should not take a maximum of 2 weeks. We will focus  on trying to discover who our target audience will be, their needs and entities with which  they interact.      Selection  We have studied the design thinking methodology, so we believe that we can apply the  learning launch strategy, where we will validate our idea and the first prototype created.      Application  To verify the need, we asked the entrepreneurs a series of questions:    What documents do you consider important when formalizing the company?    How do you get the documents to formalize the company?    What experience have I had in that process?    What had you found difficult about that subject?    How would you solve problems between partners?    With this we sought to test or rule out the assumption that these documents are either  expensive and time-consuming or of poor quality.    Subsequently, in the second and third iterations, we seek through surveys to receive the  greatest number of comments and suggestions about the product presented, in order to  improve the experience and meet the expectations of potential customers. This second stage  lasted 2 more weeks.    View  With the first learning launch, our assumptions that the production of documents to  formalize the companies is expensive and slow or of low quality was confirmed. In the second

and third learning releases, we improved the user experience with our automated document  prototype.    Focus  We consider that the tool used was the correct one. the fourth and final release should take  into account the results obtained from previous learning releases.      I offer excuses for any grammatical problem, as I do not speak English

