THE LAWYER STUDENT COMPLICATIONS

I am Oscar Santos, a Lawyer Student in the Kenyon College and I have to use the online marketing department and

my/our challenge is to improve the workflow, within the group of my class in order to

increase sales in the online channel and to spend marketing budgets on the right

campaigns. The project scope includes the online marketing department composed of ten

employees, as well as the larger marketing department and IT department, with whom we

work closely. The project is limited to internal resources (i.e., budget and employee time).

The project should not excees business days and the solution should include an even

distribution of working hours amongst the team members. We will focus on trying to

uncover what our team members, as well as key stakeholders within the larger marketing

department and IT department, consider to be ineffective or problematic with regard to

the workflow.

When we Selection Our team has already gone through several design thinking

activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the

learning launch is an experiment meant to quickly test an idea and prototype. Application

For our first learning launch, we focused on the structure/execution of our online

marketing tasks. In particular, we wanted to see if we could structure our tasks, projects,

and processes to adapt the methods of Scrum project management for our work (e.g., time

boxed, daily, specific meetings, reviews, etc.) in an effort to become more agile. This

tested our assumption that the structure and execution were the main causes of our

workflow challenge. Our team went through a two-day training with a Scrum project

management coach. Next, we went through five workshops to structure our tasks and

processes in a more agile way. These two sessions occurred within in a three-week

timeframe. We expected to produce a document with a clear description of our new, more

agile processes/workflow. For our second learning launch, we focused on gaining clarity

about our tasks and priorities.

This tested our assumption that our prioritization of tasks was the main cause of

our workflow challenge and the principal carateristics of the law in Guatemala. Our team

completed an anonymous survey. Additionally, five key stakeholders from the larger

marketing department and IT department also completed an anonymous survey. The

surveys included questions about our new, proposed process, understanding the process

and the prioritization of tasks, and feelings about the change, and were conducted within

a one-week timeframe. Insight By applying the learning launch tool, our team identified

our assumptions and designed launches to test these assumptions. Additionally, we

thought through anticipated results, expecting to find that a more agile approach would

improve our workflow, and that both our team and the key stakeholders would be fairly

open to the new prioritization of tasks and process. Our actual results were slightly

different from what we anticipated: while our team was open to the prioritization of tasks

and process, the key stakeholders in the larger marketing department and IT department

expressed some concerns. Moving forward, our team will review this insight and

incorporate it into future launch designs.

The ongoing incorporation of insight and law, is particularly important at this

stage, as launches come before a full rollout in the design thinking timeline. Approach

Given that our team has already gone through several design thinking activities/tools and

are at this stage in the timeline, the learning launch is the appropriate tool. As previously

mentioned, our team needs to review the insight gained from our first two launches and

incorporate this insight into future launch designs. Future launch designs should reflect

insight gained, progress made, and come closer to a compelling solution ready for full

rollout.

