CHALLENGE AND SELECTION     I am passionate about what I do in the world which is improving the profitability of corporate  organizations whilst convincing them we are the institution of choice in service delivery and ultimately  superior returns.      However, telling the perfect story tailored to suit each customer is dependent on several factors which  include but is not limited to their profile/status, needs, and net worth.     APPLICATIONS  In delivering my stories, I consider a lot of factors that guarantee an almost successful outcome in my  few years in the field. Some of these factors include:  Solving a Problem: This usually could range from the basic needs to the more personal issues and  complicated corporate needs of the customers. Having ready-made answers to their needs and  questions instills a level of desire.   a. Being Personal: In storytelling, getting personal when delivering your lines helps communicate

trust and confidence which translates to successful marketing.

b. Be Authentic: This simply means communicating the truth most effectively. Being caught in a lie

never ends well and is a terrible way to start a relationship.

c. Have the Desired Outcome: This means knowing what the endgame of your conversation is.

Might even realize you do not have to complete your story most especially when the desired  outcome has been achieved.

INSIGHT AND APPROACH  With several years of experience in using this tool (Story Telling). I can say with certainty that it is very  effective in the Business development field as it communicates effectively and requires direct  feedback.  This feedback in turn determines the effectiveness of the tool and helps in reflecting on how best to  improve on the skill.    Storytelling can always be improved upon but is guaranteed with a high probability of success once  leveraged because, at the end of the day, everyone loves a good story.

