Reflection – Story telling

Challenge & Selection

Story Telling is a great tool, I use it very often as my whole experience is in sales, I meet many  customers on day to day basis and I need to work with my team found story telling very useful  to communicate company objective to my team and USP of my brands to customers. Sales is  a challenging job which can leads to confused or demotivated team members, so sharing my  learning and success stories with them is a really good tool to enlighten their mood and  confidence. I also learn a lot from their side of stories.

Application

Storytelling is the difference between solving a problem and creating a cause. Here's an issue  we face, let's create a pro and con list about how to solve it, pick the best option from there.   A cause is something that ignites people, and unites people. And I think that's what a good  story does. Let me share my experience How story telling helped me and my team to make our  brand successful.  When I got promoted to Area manager to newly created division. We were given an  anticoagulant brand from other division, that brand was 18 months old and sale of that brand  was a concern for the company. Our division future depended on the future of that brand. First  five month we put all our efforts and followed marketing strategies. Though our brand was  latest generation product and more effective in terms of reducing mortality as compared to  existing reputed brand but none of customer wanted to try it. Main reason was customers don’t  want to take risk to change from their existing therapy. Then Our leader that time called us to  a meeting he showed the data to us and told us if we convince our customer to use our brand  in place of existing brand, we can save 11 lives for every 100 units conversions( as per the  study). This statement changed our conviction for our brand and gave us some cause for the  sales. We started meeting our customer with lot of energy, and within next 6 months we became  no. 1 brand in our therapy. This success story helped me to motivate multiple members of my  team.     Insight & Approach    Sometimes a little story can do a lot of good. This course made me see this as a tool in a new  way. When I've done it before it was really "ad hoc," but now I can prepare ahead and think of  stories that will assist me in presenting my ideas and best illuminate them. I have sales  background and wants to start my own company one day. I am sure I still needs to hone my  skills as story teller and leverage my big experience.

