STORYTELLING

1. Challenge

Since I have 10 years old, I work in the food industry, but in an informal way, my grandmother´s been sent food to a  lot of doctors and administrative people in a medical tower, and first I help her in the preparation of the salads and  other plates, with the pass of the time I let to help her in these area, I began to help in administrative tasks like be  the responsible of the finances and counting of each week, I coordinate all the people that help in the kitchen and  other tasks.

My principal labor is pay attention to all the stories that a lot of the doctors tell, they not only want to buy us food,  sometimes they only want to share a little part of their day, because we understand all the labor and sacrifice that  they do each day, sometimes we use stories to better understand their interests and thought processes. This help  me so much because all the storytelling that they share with me, help me to develop a lot of new strategies to better  their food experience and in a way be a little break in their busy day.

2. Selection

Storytelling is my favorite tool of design of thinking because it makes me feel so involve with the clients and the  people in general, because in this way we can enrich our experiences with the same type of circumstances and  search strategies to solve the common problems that we could have.

3. Application

My story using the storytelling is about one day in hour common routine going to deliver our food deliveries, and  one police was on our place where we usually put, the point is that the police told us that we need a permission to  continue our labor, of course we didn´t have it, so after 20 minutes talking with the office, a lot of doctors and  administrative people left the edifice to saw what it´s happening, so I decide to explain that we not only sold food,  we want to better their days, I told him the story about how one doctor picked up his lunch after he can´t save the  life of a little boy with a tumor in his brain, he just wanted to explain us that he did all that he could, and we  understanding him, then I tell when a nurse in her first day share with an old man her dinner that we delivered her,  because the old man was waiting her wife, she was in a delicate surgery and he didn´t eat something these day.

After telling this to the police, he began to think in the importance that we have in each days of the people, so he  did a lot of calls to the delegation to explain all the situation, finally we wait 3 hours until another police arrived with  our permission, after this situations, the delegation began to be more considerate with all the peddlers and the  permissions, because we gave them a new perspective about the impact that we had like a little business.

4. Insight

This type of design thinking gave a great insight about how powerful the people could be, not only like a person it´s  more like a matter of experiences, because this guide me to the marketing path that I want to follow, it makes see  that I can develop a series of strategies to better the marketing campaigns that we usually knows, but specially in  medical products, they want to feel that they´re not alone and be loved.

5. Approach

The only thing that I think that I could make different is put more attention to the details, because these makes the  difference, and give more value to the people that tell me their stories of course I´ll ask for their permission to share  their experiences, because I don´t know if are personal.

This course gave me clarity and I´m so grateful to the opportunity that I have to expand all my knowledge and make  a difference.

