Design thinking is a state of and anyone can acquire it. As the new  indispensable tool for marketers, it can certainly ease the path towards  creativity and innovation.

Nowadays landscape demands marketers and brands to be consumer-

centric. Focusing on their audience needs, brands can optimally navigate  through this new environment that is in a state of flux, of uncertainty. Brands  shouldn’t be fearful of empowering consumers and, to some extent, letting  them take center stage. Right platforms have conversations, allowing  consumers to modify and extend the content, drawing upon their contributions  as a means for improvement. Now t’s time to get a firm handle on design  thinking. Let’s take a look at the four main rules of design thinking.

1. the Human Rule  2. Redesign Rule   3. Tangibility Rule  4. Ambiguity Rule

The design-thinking firm par excellence, breaks down the process into five

steps: Understand – thoroughly look into the underlying consumer behavior  and motivations.First concern when engaging in design thinking is framing the  right question! Is not to say that we should devote lots of time to it , that would  clearly run counter to one of its tenets of failing fast. However, we ought to be  mindful of the fact that how we frame the question will ultimately determine  the direction of the process.

So if we asking the wrong questions, they will lead us to unsuccessful

territory. So be paid to this crucial first step, since it will help us unlock  consumer insights in the next stage.

Centric ones in an era where peer to peer communication and interactivity

are hallmarks of society, great ideas need to be driven by consumer insights.  Its so Important the journey where the consumer stumbles upon several  milestones, touchpoints, where your brand can ultimately have an impact.

By taking a stroll in their shoes and actually follow the same route that they

usually go down, you will be in a much better position to answer and solve the  question you’ve asked beforehand. The richer the information you have, the  more likely to come across a powerful consumer insight, and if you’ve got a  comprehensive and well-rounded view, you can create your ‘persona’ – which  brings all the consumer’s characteristics together into one specific individual.

Tackling challenges such as design thinking, doesn’t go down traditional  pathways but innovative one. If  you are ask yourself a specific question, and  make exploratory research in order to stumble upon some insights, and where  you have already come across a reasonable explanation that accounts for the  mystery.

Got a grips with design thinking has allowed me to come to realize that the  actual beauty of design lies in its process, rather than in its end result. Most  importantly, design thinking is undeniably a process that can help many  industries. For instance, the marketing and advertising industry can largely  benefit from it by applying its process to brand strategies. Furthermore, I  highly value the fact that design thinking is a process whereby we learn to  acknowledge that reality is  equal to chaos thus the better way to deal with it  is acting accordingly – using abductive reasoning. Last but not least, it’s fair to  say that design thinking deserves to start to be included in the education  portfolio as a means to nurturing our inherently creative minds.

