Reflection – Storytelling

Challenge and Selection

I am working as a marketing associate in our department and we our dealing with different kinds of  client, both internal and external. Most of our internal clients are the other units that we are  coordinating with to process the day-to-day transactions and the external clients are basically the  primary customers of the company.     As we go along with our daily job, part of it is also to have conversations with my co-workers, we both  share stories about work functions, challenges and management in general. With our external clients,  also part of our job beside on catering their needs is also to have conversations with them on how they  are doing on their personal aspect.    For external clients, they sometimes mention some dilemmas or areas of improvement at work and for  our internal clients, I observe that they are more engaged when you let them share their stories and  experiences to you aside from work-related topics.      Application    I had this experience with internal client first - my co-worker, sharing my story about process  improvement in my unit, that as a team we were able to showcase a strategy to get things easier and  convenient for both operational and marketing side. As the conversation goes by, this person also open- up her story that she also has an idea or even drafted the innovation project for process improvement  not just for her own team but also the whole department will benefit from it.    I also have this experience with one of my external clients, that we both share our personal interests  about one topic out of work, and the client really enjoyed the conversation and even share more of her  personal interests as a side story of our conversation.      Insight and Approach    With my co-worker, the story I was talking about earlier, I also reviewed her self-made project and I saw  a lot of potential from it. Since she was able to share me about this, I made a step to inform the  management about her project and eventually the management approves and they started to work on  with this to properly have this on-set to the whole department as a new process flow for improvement.    With my external client, beside of the good service that the company provides, the engagement that I  built with her helped a lot for her to stay loyal to the company and also make referrals to her colleagues  and this resulted to high revenue of our company.    I can say that this tool or this strategy that I’ve learned really helped me with my work because it gave a  positive outcome by just having this story telling tool as means of improvement.

Surely, this would be beneficial in my future engagements it maybe at work or even in personal  circumstances.

