Learning Launch

Challenge

I am working as an IT partner development in R&D department. Our department was founded

recently because digital transformation era has begun and we would like to be a key player in

IT ecosystem. Our objective is to response to new solutions and promote them to the market

in a short period of time. We need to work with several parties both internal and external. The

challenges are that every solution we decide to develop is new, yet the solutions must be easy

to sell and deliver.

Selection

Based on the challenge we are facing, I think the learning launch tool would match what we are

dealing because it will guide us through the experiment process under time limitation because

we must learn as quickly as possible.

Application

According to learning launch principle, I have divided my working process into 4 stages:

1. Planning. After I gather all requirements including features and functions for developing a

solution, I evaluate them by considering key variables and look for all possibilities.

2. Aligning. I articulate all critical underlying assumptions to the team in order to design with a

focus on key assumptions.

3. Design & Testing. This is the most important stage where we conduct testing experiment.

During this period, we gather testing outcome, refine parameter, improve solutions, and

retest until we get a prototype. We keep doing this as fast feedback cycles.

4. Ramping-up. After we complete turning idea to solutions through the learning launch. We

bring a prototype to demonstrate to customers and partners. If it is accepted, we will scale-

up and roll-out our solutions.

Insight

We apply the concept of “learn and relearn” through above stages. By applying the learning

launch tool, it transforms the idea to reality and make it easy to all stakeholders. Moreover, it

help create the new solutions over an extended period of time.

Approach

Our team has agreed that the learning launch is a great learning experiment which can be

conducted quickly with the commitment of further time and resources.

