Why Dirt is Good for Kids – Storytelling

Challenge & Selection

Storytelling is one of the oldest and best means we have of engaging an audience, and for good reason  — stories convey more than facts. Studies show that stories help people empathize and emotionally  connect with information, meaning they’re more likely to absorb something when it’s presented in a  narrative format.    I believe dirt is good for kids because without dirt there would be no experience. Dirt is the mark of  adventure. It's a sign that we're getting stuck in and learning from life. Children don't only learn by  being taught. They learn by doing. Hands-on experience, discovery, and trial and error are vital to  every child's healthy happy development. Laundry might not be fun, but don't worry – ACTIVE Clean  will take care of even the toughest stains, so you can concentrate on the important stuff. Dirt is an  essential experience for life.

Application

I know how important messy play is for little ones – every stain is a sign of learning and growing. That's  why we say that dirt is good, from muddy splashes to sticky food stains – they're all part of how  children learn through play and explore the world around them.

Four reasons to encourage messy play:-

  Children learn through messy play

  Active kids are healthy kids

  Playing helps personality development for kids

  It feeds their imaginations

So the reason behind encouraging the play activities for kids is that women not just wash the clothes  to clean it but also she is contributing to the overall growth of her child.

Insight & Approach

The basic rule of storytelling is “show, don’t tell.” we know this well, as they aim to craft stories that  demonstrate how a product or service will enrich people’s lives. They understand that people aren’t  just buying products, they’re buying better versions of themselves which means they want to know  how a product will shape their lives and own narratives.

Giving a story to go along with it humanises your brand and increases the chances that a potential  buyer will relate to your message.

