Mind Mapping (Module 3)

Challenge

I am currently developing a project for the benefit of the agricultural sector in my country,  the challenge for me and my team is to minimize the influence of intermediaries in the  agricultural field, i.e. those who resell products more expensively to consumers and pay  low prices to farmers for their products.

In addition to what was mentioned in the previous paragraph, we seek to provide different  tools that adapt to different profiles, that is, as a team we classify the stakeholders of the  project into three groups. On the one hand, consumers, who will have access to a virtual  store and a chat that will allow them to interact with the farmer, the chat is intended to  answer questions that often the consumer is made when buying a product but cannot solve  because the information is very limited, such as for obtaining this product many pesticides  were used? what fertilizers were used to harvest the product? The second stakeholder is the  farmer, who will have access to publish their products and sell them at the price he  considers relevant, also to learning tools, which serve and are a bridge to improve and get  support to produce better crops. Finally, the trainers, which are responsible for providing  learning to the farmer. This last-mentioned stakeholder is the component that gives a  different value to our project, since in the market there are similar ideas, but do not go  beyond, we as a team want to transform and support the agricultural sector in more ways,  innovating and providing them as we mentioned accompaniment.

To synthesize the above mentioned, it seeks to connect the rural sector with the urban  sector, in order to economic development and more flexible for consumers and farmers, in  turn using new tools and models, such as teaching to grant the accompaniment to the  farmer, on the other hand, for the consumer to establish direct relationships with the  producer to access information of interest.      Selection

As a team and listening to the target audience of our project, we established and realized  that the most conducive tool and that best suited the need, was the use of mind mapping,  this because it allows us to deploy central and important ideas to consider for the  development of the project. Mind maps can be defined as creative solutions and it was just  that what made us choose this tool, because we wanted to find solutions that had an impact,  that adapted to the need, but above all to the profiles of stakeholders and especially looking  from different perceptions of how the world was working with respect to the agricultural  sector.

On the other hand and taking as reference the video conference called Mind Mapping Tool,  from minute 8:00 in week 3, they mention something very important, this is the exposure of  new perceptions and observation, as a team we took this into account, because the  agricultural sector in our country faces great challenges and what better to learn from them  and know them through the people who face them daily, all that made in turn that as a team  our attention was focused on the mind mapping tool, because we wanted to see from a  diverse and new perception as is the structure and role of stakeholders in the field.      Application

The first thing was to establish the sector, which is the agricultural sector, then to establish  the stakeholders and the role they had in the sector, and then to break down the effects and  the history of agriculture in our country. In order to get key ideas we tried to engage as  much as possible with the stakeholders, we listened to their experiences, the problems they  faced, what they were looking for and what they wanted, all with the intention of providing  solutions that would impact and give opportunities to the stakeholders.

As the agricultural sector covers too many points, in order to synthesize all the ideas in a  more accurate way, we observed those that are more concise, all this thinking at the time of  implementing possible solutions, which of these ideas can lead us to provide real solutions  and above all that represent and reflect stakeholders. By synthesizing the ideas we obtained  a great result and are more specific data that helped us to finish establishing links with the  object that drives the project.

Finally, thanks to the use of mind maps, to provide us with ideas in a timelier manner, we  could emerge to other techniques to raise ideas for solutions, such as methods such as  SCAMPER, PNI, Use Cases, among the most prominent. The mentioned techniques went  hand in hand with the mental maps because they were derived from the use of these and  these techniques in turn allowed us to define the model by which we wanted to solve the  problem, this model is the use of technologies and through a web page to provide solutions  for the field.      Insight

The insight I gained led me to reflect on more factors that influence a real solution to the  problem and to understand that agriculture is a huge sector, with diverse problems. The  mind map detailed elementary ideas, but also brought up some questions, such as how will  the distribution of the product work, what are the possible means of payment for the  purchase and sale of the product, such dilemmas are essential for a positive and beneficial  outcome for the stakeholders. On the other hand, regarding how the vision affected the  design thinking, it was really necessary, because during the process we were only thinking  and as it was not mentioned in week 1, the design thinking goes beyond thinking, it is about  innovating and realizing this through the tool was essential for a good development of the

idea, because precisely as a team we wanted to differentiate ourselves by offering  something new and for the benefit of stakeholders.      Approach

In the future the tool could be used individually for each topic and problem of the  agricultural sector, this in order to get a concise idea and then relate it to other ideas, that is,  look at each idea and study it from the eyes of stakeholders, and then break down key  elements that this idea can share with others and thus finally have a result that fits more  easily and more accurately to the need. The use of mind maps is a very viable option,  because it reflects interaction between various parties, but if the maps do not know how to  handle and if you do not make a good breakdown of ideas cannot give a solution to the  problem posed. In conclusion the aspect to improve is more about the organization  when breaking down ideas, for a simple reason and that is that if the breakdown is not  punctual, the solution to the problem will not be real and according to the need.

