STORY TELLING

CHALLENGE AND SELECTION

I am super passionate about what I do in the world which is selling of banks products to Corporate

organizations whilst convincing them we are the institution of choice in service delivery and ultimately

superior returns. Telling business and marketing stories is a thing of pride for me as it helps me in

convincing and driving new business developments. Many times I recite how best to deliver my stories

to convince a prospect and in turn convert them into full-fledged customers of my bank.

However, telling the perfect story tailored to suit each customer is dependent on several factors which

include but is not limited to their profile/status, banking needs and net worth.

APPLICATIONS

In delivering my stories, I consider a lot of factors that guarantees an almost successful outcome in

my few years in the field. Some of these factors includes:

a. Solving a Problem: This usually could range from the basic needs to the more personal

issues and complicated corporate needs of the customers. Having ready-made answers to

their needs and questions instills a level of desire.

b. Being Personal: In storytelling, getting personal when delivering your lines helps

communicate trust and confidence which translates to successful marketing.

c. Be Authentic: This simply means communicating the truth in the most effective manner.

Being caught in a lie never ends well and is a terrible way to start a relationship.

d. Have a Desired Outcome: This means knowing what the endgame of your conversation is.

Might even realize you do not have to complete your story most especially when the desired

outcome has been achieved.

INSIGHT AND APPROACH

With several years of experience in using this tool (Story Telling). I can say with certainty that it is

very effective in the Business development field as it communicates effectively and also requires

direct feedback.

This feedback in turn determines the effectiveness of the tool and also helps in reflecting on how

best to improve on the skill.

Story telling can always be improved upon but is guaranteed with high probability of success once

leveraged because at the end of the day, Everyone loves a good story.

