Learning Launch

Challenge

I work within the team of the brands and communications department in a  media network. I am faced with a challenge represented by creating a vision on how to  exploit our huge and varied video material, photos and audio recordings  and sell them to the public via the internet, of which we hold the exclusive  property rights. A clear, logical and effective plan should be developed without wasting  time and money and without prejudice to the daily work flow of the  company. The challenge is also to convince stakeholders of the  effectiveness of this vision, and access to benefits.

Selection

The Foundation has many capable work teams in many disciplines (e.g.,  creative, operations, marketing, IT etc.) who can participate in the  development and application of this idea effortlessly.  This vision will include a large number of technicians, creators and  publishers.

Application

The first learning launch is an introductory workshop on the product to be  sold, and its importance to customers, where we will be able to  understand the main and important aspects of the product as it is the main  element of our marketing strategy. The second learning launch is about  modern e-marketing skills, which is about this type of selling, based on  the effective and influential elements directly in the marketing process,  including data analysis, where we need to see the most important data,  numbers and statistics within the framework of our project.The learning  launch also includes strengthening and building relationships with  customers, influencers and brands, based on what our company has in  terms of high visibility on social media, which presents a good space to  nurture relationships between us and customers. This is a great  opportunity for us to listen to customers, understand their needs and give  them what they want, by putting ourselves in their place, and asking  questions that can be asked from them, collecting and analyzing data and  skills related to our product. After observations, conclusions and  inferences from the contributing teams, we can define the action plan and  present it to the stakeholders, then starting the practical tests in the field.

Insight

The learning tool urges you to strive to apply it by all means, as its results  are quick and effective when used in the right way, and it will have the  lion's share in helping to enrich our vision and achieve the desired results.

Approach

These lessons made me know very well the difference between seeing an  object, being able to perceive it, and patience in analyzing it and seeking  to describe it correctly. I will use effective and impactful design tools to make my projects  successful.

