Example Reflection – Learning Launch

Challenge and selection

I am a student at a university in Peru and I participate in an internal entrepreneurship contest. In  this case, my team and I (an administrator, an anthropologist, a graphic designer, a social worker,  and a criminal lawyer) have to work based on the lines of action of the university social  responsibility approach, from which we choose the reduction of all forms of inequity and justice.  Thus, the proposed challenge was to provide adequate access to justice to women victims of  family violence, who lodged the complaint against their partner or family member and did not  follow up on it due to a matter of time or because they believed that the measures taken by the  respective authorities were ineffective. Thus, we use different tools to propose a solution to this  problem, which I will list below: first, we empathize with the victims of violence, conducting in- depth interviews (with women who had successfully faced the complaint process and had  protection measures necessary so that, by providing information, your life is in danger), through  which we sought to understand your needs and pain points throughout the complaint process. As  a result, we found that the majority resigned themselves to leaving the process due to the  treatment of the officers in the police station (they did not pay attention to them, minimized their  situation, or simply justified the actions of the aggressor, because, as is well known, in my country  violence against women and machismo abound), while it took the woman to be in court to present  a complaint (the person could wait up to 6 hours for a judge to attend to her), and the measures  inefficient protection measures that were dictated in their favor, since the police did not ensure  that they were complied with.

Second, we interviewed members of a family police station (which are in charge of dealing with  situations of family and child violence), to empathize with the police and analyze their  participation in the complaint process. They told us that, since there were few police stations of  this type, they could not cope, because only in that police station there were 3,000 restraining  orders and they could not attend to all of them or see if the measures were effectively carried out.  They also told us that there are times when the complainant withdrew the complaint and returned  with her partner, either due to threats or of her own free will. Finally, they told us that people did  not use the emergency telephone number, which could help the police to help a woman in  distress.

In this sense, after using a series of tools such as the customer journey map (to map the complaint  process from the perspective of the victims and see what the pain points were), storytelling (to  show the judges the problem and the relevance of having a solution), and to use the website  called Marvel App to design an application that would allow us to facilitate access to the complaint  process for victims of family complaints (among other functionalities), we decided to proceed to  use the tool called Learning Launch , which consists, in summary, in performing the testing of the  innovative idea developed from the three previous processes (what is, what if, what wows) in a  small sample in relation to the total market to test our hypotheses, see if it is works, and direct the  idea to the needs of the client or discard the idea

Application

I begin the process with a sample of ten people, who access the design remotely with their cell  phones and these have transitions to provide the client with an immersive experience in the  application. At first, people come across the registration form, through which they have to register  with their DNI number. After that, people will be able to see a map on which they can notice their  location and the police patrols that are near their location. They quickly identify a large red button,  which is the emergency button, a button that they can dial so that the police will come to their aid  instead of calling the emergency telephone number. Likewise, they manage to notice a button  with three horizontal bars in the upper left corner, which opens a menu with the different  functionalities that the application offers them. First, they look at the button "How is my process  going? Follow the complaint process". After pressing it, they find a map of the different complaint  processes with different symbols and colors with a legend at the bottom: red is for completed  processes, green for processes that are in progress, and brown for processes that are still in  progress. slopes.

Later, when returning to the menu with the different functionalities of the application, they notice  the second button, "Where to turn ?: it provides information on the Women's Emergency Center  and Shelters." After pressing this button, they find two file download links. The first is a directory  with locations of the different Women's Emergency Centers in the country, and the other is a  directory with locations of the different existing shelters in Peru.

After returning to the menu, you may notice that there is another button called “Relevant legal  information”. This button contains two tabs, which are "My Rights" (it contains information on the  different laws in the country that protect it from any type of discrimination and the right to due  process), and "My protection measures" (it contains relevant information on the different  protection measures that the victim may require after having been violated).

The participants return to the main menu and see the fourth feature called “Check it out”, which is  a platform on which they can upload multimedia content, whether audio or video, that works as  evidence that the victim suffered violence, which are sent to the court for further analysis.

Finally, the "Contact Us" button, which is used to directly contact the police or the Women's  Emergency Centers in case of emergency and urgently need protection and shelter.

The testing was carried out remotely for an average of one hour, during which time the different  functionalities were explained to the attendees and obtaining feedback that enriches our  platform.

Also, we were able to test our idea on a small sample without spending a lot of money, as we used  very easy-to-use tools at no cost other than our time. However, we believe that we learned a lot  from that experience.

Insight & Approach

First, our hypotheses were validated and correct. All the participants were satisfied with the  application, as they considered it a useful tool to get closer to the police, attend their complaint  processes without wasting 6 hours in a court waiting to see the status of their complaint process,  and provided information important information about how to access places of support and how  to enforce my rights.

However, they considered that it was unrealistic and not very scalable, since our country is not  characterized by having an efficient or digitized system. In order to remotely track the complaint,  the judges or assistants constantly update the status of the complaint, a structural aspect that is  very difficult to change. Likewise, although we solved the problem of rapid communication with  the case of complaint, we did not consider the capacity of the police officers to respond to calls for  help through the emergency buttons, since they could not be able to cope with so many calls.  Finally, they considered that the majority of people who suffer from violence against women are  in a state of poverty or extreme poverty, so our project may not have any effect on our target  audience, as they may not have the internet to access the application . We find this last opinion  valuable, but it was not evident in the statistics we collect on the use of cell phones in our country.  However, we came up with the idea of making an offline version that can help people make a call  for help without the need for internet.

Likewise, in terms of the interface, they told us that this was confusing in the complaint process  part, as it had many steps and more texts than images. This aspect will be something that we will  improve to make a better application.

Subsequently, we plan to make a prototype with a friendlier version of the platform and with  people with a socioeconomic level C and D (people in poverty), and not with B (people with  average income).

Finally, by way of conclusion, I must emphasize that testing the final product has been a rewarding  experience, since it allowed us to empathize more with people and make visible points that we  had completely ignored, an aspect that allows us to deliver a better product to the contest and the  possibility of receiving financing to make this project a reality. However, we need to work together  with the government, since there are structural aspects that we need to change

