Project: Continuing Education Center for executives in Monterrey, Mexico

Challenge  Currently, education in the universities of Mexico have been designed to design academic  programs according to guidelines provided by the Ministry of Education. These programs are  periodically subject to evaluation criteria based on studies carried out in the business sector, in  which the requirements that are being requested of young professionals and especially  business, engineering, medicine and technology are being assessed. . These concerns are  reﬂected in the programmatic contents of the courses and their duration. The universities  registered in the Ministry of Education evaluated through a test when students ﬁnish their  academic training through the CENEVAL test in which the level of knowledge acquired by  students during their university stay is measured. Many of these students graduate with very  low scores (below 850 points) which demonstrates the low level of performance with which  they graduate from universities. In this regard, graduated students generally fail to place  themselves in relevant positions as they lack experience and in many cases knowledge that  has not been acquired in universities since they lack an adequate update of the skills  demanded by the Mexican labor market. In this regard as an academic with more than 35 years  of experience in private universities and the government I see a huge area of opportunity that  should be capitalized by oﬀering continuing education courses to many of these graduates of  these universities.

2. Selection   The “What is” aspect is to oﬀer updated training to these university graduates to be able to be  captured by companies that demand young professionals being the insight “knowledge, skills  and use of technological tools” that allow them to work as professionals with a good  professional proﬁle. In this regard, the creation of a continuing education center is valued to capitalize on the  training and updating of knowledge that must be acquired to be competitive in the labor  market. The Monterrey Executive Development Center company was created in August 2019, with the

objective of training the young graduates of universities and  executive professionals with the skills demanded by the  Mexican labor market. The ﬁrst thing that was done was to  invite 50 chief recruiters of human resources from the main  companies of the state of Nuevo León and request what are the  requirements and job skills that are being demanded in their

companies. The design criteria are by area of valuation by sectors, the same engineering being:  processes, industrial, electronics, systems, electromechanics; Business: marketing,  international business, communication, graphic design, ﬁnance. For practical purposes in this  ﬁrst stage the requirements of these professional proﬁles would be covered. For this purpose,  the Mind Mapping tool was chosen and video lecture “the idea Generation Process” was taken  as a reference since it is adequate to cover the education challenge. Mind Mapping allows us  to investigate the diﬀerent scenarios that could be covered through Mindset of options that can  be discovered in this design thinking tool. 3. Application  Already chosen the Mind Mapping Tool as a scheme to generate innovation in value and based  on the design criteria by knowledge sectors Brainstorm Ideas of the professional competences  that should be developed in each of the cluster of professional careers was carried out. The  mural.co app was used and the collaboration scheme was used in which from their mobile  device or tablets they made their contributions by group. Each group presented their results in

a Mind Mapping that reﬂected the professional competences that should be generated by each  of the professional careers studied. The results obtained from these insights were transferred  to the design criteria to exemplify the actions to be carried out in the development of the  courses or workshop to be oﬀered to the professional and executive community in Nuevo  León. 4. Insight  The results of Brainstorm ideas were grouped and consolidated according to the methodology  of Carol Dweck of Stanford University. In this regard, the insights were grouped into the main  “growth mindset” and from it the main 10 insights were obtained that have an important  inherent nature in the current business market. Through this procedure we are covering the  “What if” of the Thinking design.

These 10 Growth Mindset Insight are the relevant ones to be taken into consideration in design  criteria when designing the professional Workshop to develop the job skills that are required by  the companies consulted. Gaining Empaty is very relevant for the job and especially in the areas of customer experience;  Creativity is to develop the skills and knowledge to develop innovation in value; Engage  Technology is to be aware of new technologies and make them their own in the development  of their day-to-day work; Analytic Thinking is forging critical and analytical thinking to solve  problems; Group Facilitator is knowing how to interact with people and knowing how to work  in collaborative environments to meet the challenges of companies; Staying Up to date is to  be monitoring all current and especially future trends that are presented internationally and  take advantage of that knowledge for the development of products or services oﬀered;  Curating Information is the eﬃcient management of information for the development of  business intelligence; Foresight is related to the recognition of patterns or trends in a certain  business sector or as David Bornstein said a social entrepreneurial asset is "Intelligence is the

ability to predict the future"; Multilingual Facilities we are referring to the knowledge and  mastery of several languages in order to have direct communication when interacting and / or  negotiating with executives of global companies; Writing Facilities is the knowledge and ease  of writing documents in diﬀerent languages while maintaining the appropriate grammatical  structure and corresponding accentuations. 5. Approach   Within the approach, the conducting the environmental scanning, setting the objectives  of the organization the change of Insight of the companies will be taken into account.  At this circumstance we apply the “Why” to describe the action to be make to adapt to  demand the market. Simulation could be the right tools to see the most appropriate  model in diﬀerent scenarios that could be presented taking into account the trends that  the market marks. Another option is Make prototypes workshop according to the  behavior of the business market.  6. Organization  The Design the on-Ramps will be very easy. There is going to be a director who gets  feedback from stakeholders and the hiring of experienced trainers, administrative  assistant who is in charge of customer acquisition, a social media assistant who is in  charge of advertising campaigns on social networks and externally an accountant who  will keep track of the cash inﬂows and outﬂows of the organization.

THANKS

Oscar Cruz

Stakeholders

Director

Assistant Social Networks

Accountant

