Challenge  The challenge that I am currently being faced with, is the challenge of delivering a complex  message to a broad audience. In collaboration with the local municipality in my city, we are  trying to host an event that aims to make as much children as possible build a climate sensor,  all at the same time. Within this project there are many stakeholders such as the local  government, local schools, children, their parents, and other companies and organizations that  are willing to collaborate with us for this event. The message we need to spread in order to get  all these stakeholders on board with us is complex because it needs to fit everybody’s beliefs  and attitudes towards our goal; creating a sustainable city by implementing sensors that  measure and analyze local climate.   Parts of this challenge are;

1) We need a very specific way of communicating with all the stakeholders mentioned

above to make sure they get the message and get on board with us.

2) Making sure that the message sounds somewhat urgent because we want to create

awareness surrounding climate change.

Selection  The selected tool that I selected was storytelling. The reason why storytelling, in my opinion is  the best tool for the challenge I described is because of the fact that a good story tends to stick  with people, and messages can be sent in a very specific way. In week 2 of the Design Thinking  lectures, storytelling is described as followed; Put the human beings and their experience front  and center. Take the listener along on their journey.   Me and my team utilize the same philosophy; we want to create a message that makes people  see that they are the center of the project; without them it can’t be realized. By creating a  message that speaks to them in a very personal way; they realize that it’s them that forms the  biggest part in our journey to a sustainable world.     Application  What we did in order to apply the storytelling tool in a strategic way, was to create the message  we wanted to spread with citizens. In our opinion, the message could only reach citizens if they  actively participated on creating the message. We got some volunteers on board that helped us  create a message for all the other citizens. A major benefit of this way of working is the fact  that there are no boundaries within the message. What I mean is that if we would not create  the message with local citizens, we would not know their need and their way of thinking,  regarding our project. What we could’ve done better, was to get other corporations and  companies on board to create the message as well. We wanted to create a community of  citizens and organizations, but only citizen helped us create the message. We are now trying to  get people from organizations on board to help create a message that focuses on  companies/business as well.     Insight  The biggest insight that me, and the other project members got is the fact that if you want to  set up a broader community for a specific event, you need to get people on board from  organizations as well as local citizens. Also, when I finished the first version of the message we

created, I sent it to all the other project members to see if they have things they wanted to add  to the document. The biggest insight in that for me is that project members always keep  coming up with relevant extra information regarding the project you are working on, in my  case; a clear message to initiate an event.     Approach  The next time we initiate a similar project we will focus more on getting businesspeople on  board that represent organizations/companies. The reason for this is because besides utilizing  open innovation, they could also become sponsors of events that we want to host in the future.  What I also would do different next time is to get people on board that have a lot of  experiences in the field of storytelling. I would seek people that work on similar projects that  already created compelling messages in their past. It would be good to have specialized people  on board.

