Reflection – Mind mapping

Challenge   My team and I are developing a mobile application. This is an app for bartenders.  Before starting development, we needed to study future users.

Selection   In order to better know the audience for which we are developing the application, we  chose mind mapping tool. And the team developed an empathy map to learn about  themselves, about their surroundings, about their thoughts and feelings.

Application   We created a board and divided it into 7 segments. The first is «With whom we build  empathy», the second is «What they need to do», then «What they see», «say», «do»,  «hear» and the last is «What they think and feel». Each of the group filled out stickers  and glued them to the desired block. As a result, we got a large interactive map  where we could observe all the information we collected, as well as have a wide and  versatile image of the future user of the application before our eyes.

Insight   Due to the compilation of this map, we found out what pains and benefits  bartenders are facing now, what problems and inconveniences they have. At this  stage, we understood which way we should move and identified the problems that it  is important for us to provide a solution in the application.

Approach   And now our team has to sum up everything once again and determine a specific  vector of movement. Knowing the needs and fears of our audience, we understand  where to go next to find a suitable solution for them.

