Learning Launch - MY Journey®

Challenge & Selection

MY Journey® is a newly founded startup. They are trying to develop software for a niche market. They were struggling to select the features and visuals for their target customers. Their target customers are located mostly in the USA and Canada. However there are also maintainers of that software who are not always US or Canadian Citizens. I have selected the Learning Launch method to find out the features most users are using.

Application

We surveyed 12 potential/target customers and gathered their feedback. Using the feedback we determined 3 categories. We developed a MVP(Minimum Viable Product) for each category.

Category 1: This solution heavily relies on clients' own server hardware. The clients who love having control over their own technology preferred this solution.The potential problem with this solution is it costs more money upfront. And the hardware used might get backdated within a few years.

Category 2: These clients do not want to own their servers. They prefer cloud based solutions. They expect more flexibility over control.

Category 3: These clients do not have preference over the location or ownership of the hardware. They want rich features and speed. So we developed a

We provided 30 potential clients with all 3 options one-by-one.

The category 1 became a quick failure due to the hardware differences and difficulty in maintenance. The category 2 clients were much more happy because of the scale up and did not have much complaint. But these customers used almost every feature the software was offering.

Our category 3 MVP was also a cloud based solution; the clients did enjoy the experience but they did not use all of the features. They were using similar features as category 2.

Insight & Approach

We decided to remove category 1 from our list because of the failure. Now our main task was to select between category 2 & 3. We discussed it with the engineering team. Developing and maintaining software is a resource & time heavy task.

Finally we presented the data and costs of both category 2 & 3.to the stakeholders. They decided to go with category 2.

The launch was a huge success and they out performed 85% than their expected revenue that quarter.

