1. Challenge: Describe your challenge, including all relevant information.

My company is Blue FL , a VPN service provider. Currently the competition in the market of  VPN providers is high some of them are having much higher budgets for aggressive  advertisement and customers buy them even if their quality is lower , competitors are also  aggressive in terms of creating fake accounts and writing bad feedback on our service.  Furthermore,due to Covid-19 people are extremely concerned about their purchases. So I need  to attract their attention to the brand and to the product

2. Selection: In your own words, briefly describe the tool you selected (e.g., what  it is and why you selected it for your challenge -- including any appropriate  video lecture references).

I believe that Storytelling tool will be the way of how to honestly attract the attention of the  audience.The story can be published on social media it can be up to date  and be so novel that  my audience can believe we are sincere.

3. Application: Describe how you applied the tool you selected to your challenge  (e.g., what you did and how the tool was applied effectively or ineffectively).

We started to brainstorm what our company is about, who is doing what on quarantine, how  people are struggling. Everybody shared their vision of current restrictions, how they helped  others or tried to isolate themselves not to contact with anyone, how they ordered food and  products. We listened to each other and decided to do the following.

4. Insight: Describe the insight you gained from applying the tool you selected to  your challenge (e.g., how an insight affected your thinking about the challenge  and about design thinking more broadly).

We first learnt who our audience is and decided to create a story. All the details are below.

The central story is that a boy being tired of a lockdown restrictions decides to find a coronovirus  vaccine. He is desperate as he saw on TV how cruel the disease is but he is not a doctor and  has no idea what should be done. He wears a facial mask and gloves and walks around the city  to find a right person to get aided. While he is traveling he meets many different people,who are  also not doctors but they promise to help finding an acquaintance who knows somebody in  laboratory in Holland. Being really thankful Trusty is paying off,e.g. the grandma cannot go to the  market as she is above 70 and is at risks under quarantine restrictions, at home but she needs

products to buy. Trusty buys products. Then he finds out a physically disabled person looking out  of the window, they start conversation and it reveals that a new character's internet connection  got down and he cannot fix it on his own, so the boy helps him.   The premise is that to make a big step for humanity there is a need to make small steps for  people around you.  The anatomy of the story is we have a hero he is going through a kind of a quest,meeting  different people who are becoming his mentors or allies who opens up his character sides.    The hero's journey was that he was intending to find a vaccine, in reality he made many people  happier and at the end he realised that even if he cannot save the humanity from illnesses he still  can do something important.        My audience is teenagers who are hanging on the Internet because originally I am going to  publish the story on the social page of Blue FL VPN provider. There might be some other age  representatives also. The interests are to visit the sites that are hard to visit,that are locked in  their country. They like watching movies, play games. They are going to play an active role. As  after an animated story you read above, I will create a game and a comics in a larger world      I basically used netnography which is going to the pages of the subscribers on Facebook, where  I saw what my audience repost: something like they won something in an online video game or  what movie they watched, some also reposted the list of TV series. And other were desperate  moms who are tired of sitting at home and thinking how to entertain their kids, so they will also  love to be engaged as they will show this animated short to their children    The feelings that I want to awoke are that everyone's contribution matters and that everybody is  important. I want to make people understand that even if they do a small thing per day, yes, they  did not save anyone's life, but if they at least did something good for others it is counted as the  day is not wasted. I want people to think more about what they do. Because nowadays there are  many people who are depressed in a sense that they do not bring any benefit as they sit at  home, however everything is in our hands indeed.  And if we concentrate here more on theory  that we covered in the course I really do not want and need so called hardcore fans, ordinary  people who watch the animated short will be great. However I presume that there might be some  teenagers who will proceed with the game as it is going to be designed like a quest.

5. Approach: Describe what you might do differently next time -- applying the  same tool you selected or a different one -- and the reason(s) why.

As my audience prefer to watch movies I might change the heroes of my story so that somebody  from favourite movies appeared there, like recently many of them reposted the new season of  "Better call Saul" TV series, I might refer to the main character appearing in one of the scenes

As I mentioned in my previous assignment part Trusty (the hero of the animated short) is a  mascot of a VPN company I work for. So posting an animated short once on the site, or on social  media, I will animate the mascot, so when the user "touch" the mascot with a mouse it will start  moving, the interested person will click and end up understanding that he/she can play an online  game which is a quest. Those who pass the game tasks will be offered a discount for the comics  book)  In my opinion playing a game (although I am not a gamer myself) the one can feel as if it  happens to him/her better than feeling the same watching a movie or cartoon. Thus I tend to  think that experience in the game will be more like cognitive, thus making people think deeper,  more and concentrate on the experience itself. The one that watch the animated piece might not  be the same who will play the game and vice a versa.

