Sketchbook Storyboard Visualization

Challenge

One of the biggest challenges in service development and digitization is explaining a digital  solution that an IT department would like to develop. First you have to identify the problem which  most of the time is not an easy task. The challenge becomes bigger if you all ready have a solution  implemented in place, but you need to enhance it either visually or user experience.

Nevertheless, explaining the solution usually requires bench marking and proving the solution will  work by explaining how it will work, and justify the time and money spent on it, which is usually  done by powerpoint presentation that Staes the problem sometimes through statistics of companies  and dissatisﬁed clients, as well as time and employee time spent on solving that problem

Selection

After trying many means, even utilizing consulting companies to build the case for new solutions,  that some times requires multiple meetings where the top management requires further analysis and  veriﬁcation on statistics, and deep dive in case of there problems, and sometimes widening the  benchmark research. A selection was made that rather than depending on powerpoint presentation  and mockups of the solution we will use a sketch storyboard to reﬂect a real life experience of  someone having a challenge and how our digital solution will allow him to beneﬁt from our  services, Just a simple real life sketchbook storyboard that you normally buy in bookstores to read  and enjoy, simple and easy.

Application & Approach

We started the process by creating a character that represents service superhero, we named him Raid  (means entrepreneur) who will appear on every presentation as the helper, wise, Mr. ﬁx it. The same  character will appear on out website as a chatbot agent. The problem will be then expand by two  entrepreneur facing the problem, or an entrepreneur visiting a government ofﬁces or a bank or  service provider. Raid will appear then with his smartphone or tablet to show the customer how to  solve his problem easily. We will use actual mockups of how the screens will look like.  Multiple  scenarios will be designed and tested with our team and focus groups and get their feedback and  measure their satisfaction. Once the ﬁnal draft is reached we got to present it to the top management

Insight

Getting the approval in a new idea is sometime difﬁcult, ﬁrst people do not like change from what  they are used to, second it may require a special budget that its is nor preferred unless it is a must or  a deﬁnite and signiﬁcant beneﬁt is clear. Using regular powerpoint presentation that shows the need,  dissatisfaction by customers, and bench mark to other similar entities, while it works sometimes it is  not appealing to the top management, let alone normal individuals.

Using sketchbook storyboard is visually appearing and creates a novel like environment and  anticipation. People will relate to it and will feel energy comfort to participate, rather than graphs  and numbers that only a fraction of people will feel easy to participate, after all it is a story.

Applying that methodology gain us nice vibes in meetings, put most important a quick meetings  and approval. As well as people continue to remember Raid and his solution. So it worked well as a  communication tool. While this may not seem to be suitable for boar meetings, our experience  showed the opposite, people liked it and ﬁnd it easier to understand the problem and the solution.  We are considering to try using a VR to give it more life.

