Storytelling

Challenge & Selection    The tool that we use is storytelling, it is the art of using specific elements (characters,

environments, conflicts and information) to tell, develop and adapt stories at the beginning,

middle and end of events, by establishing a relationship with the readers on an emotional

level, it is unforgettable. By telling stories, you can ensure that you are creating unique

materials. Just like publications that talk about obsolete or common-sense topics, these

contents will address a unique point of view: your point of view, ways to transmit

information. About the project that we choose is about an penitentiary institute of Peru, to be

more specific, the basis of the problem is focused on the current context and the lack of care

for the mental health of prison officers. The reason we choose this case is because the little

investigation within this area is null and void. Until now, the voice of each agent has not been

taken into consideration, which should be important for the work they do every day.     Application  The first time we used the storytelling tool it was to be able to generate empathy with the

community of prison officers and later organize the information collected into categories. To

obtain each user story, it was necessary to resort to an interview or survey. Then, after

obtaining information from each user, the pain points were identified and the storytelling tool

was necessary to design a story for each user pain point, which allowed identifying which

were the ones that mainly affected them and were necessary to attend to them immediately.  Likewise, the storytelling tool was used to have a broader perspective of each user's pain

point, that is, to find the background of each story and know the reason for each of them.  In this way, it can be said that this tool mainly empathizes with the user, in this case the

prison officers, to get to know them more deeply and find the background of each point of

pain found in order to have a better solution that really satisfies them, this according to which

one has a greater impact on them.    Insight & Approach  You can forget the author or the title. You may not remember exactly what happened. But if

you identify with the story, it will continue inside you forever. (Neil Gaiman). In this regard, it

is important to keep in mind that it is quite important to know your target audience, this is

how the perception in the first instance was completely different from that after an exhaustive

research on the customer journey map and other tools helped to better understand how to

better empathize with the prison officer.   What we have learned from doing this exercise with various prison officer stories is that

stories generate identification. The most valuable aspect of the activity is that it allows the

readers to experience the steps of the protagonist, to be with him and to face all the

obstacles in the way, they have great hopes of overcoming the conflict and vibrating when it

happens. This is linked to the fact that the stories arouse emotions and also seduce us

easily. The main elements of storytelling tools that are always present are the messages,

where it is divided into two parts: the story and the message that will be transmitted, and the

way the message is presented, it should be noted that if the results are not good, you can

not save the content despite the good technology. Likewise, you have the environment,

which is based on the fact that each event has to happen somewhere physical. Another

element is the character, which is the one who travels all day and suffers a transformation

that leads to the transmission of the message. Finally, the conflict is the main factor that

causes interest in the audience, in this way, it can be defined as the challenge that arises to

motivate the character to go through the whole day. In summary, this work was based on the

storytelling of these prison agents because of a theme of importance in the subject and the

attention it generates on the part of the audience.    Thanks    Work with Benjamin Huerta and Elisangela Madrid

