Reflection-Visualization

Challenge.

I am an entrepreneur, and I am starting a project to sell sportswear online together

with my brother, our challenge is to make our business grow and be well known, but

to be known for having a page that attracts a lot of attention. only for the quality of

our clothes that if we evaluate and we already have, we want our clients to be

attracted to our page and when they open it they realize that they are going to find

what they are looking for and need. A page that stands out and is not so common

and basic.

Selection

We opted for a very important and necessary design tool for our challenge which is

the visualization tool, because with this important tool we can reinvent our page,

looking for an innovative idea to do something new.

Application

We started by analyzing and asking our clients what they liked the most and what

attracted them the least about our page? After 2 days of questions we realized that

what matched the most was that the photos were striking, but would you like to see

them in someone to know how the clothes fit on a body, we thought of solutions and

one of these is the most common on the pages which were photos of the model

wearing our clothes, but thanks to the design thinking we wanted to delve into the

solution because that was very basic, so we decided to take the photos but with

more common people with whom it is easier to identify ourselves than with a model,

so when customers saw how they fit they really knew how clothes looked on people.

Insight

At the beginning I thought that people were going to reject the idea, because it was

not something that customers are used to, but thanks to design thinking we took a

risk and started executing the idea, when we published the new photographs people

started asking more questions and we got many more followers, customers noticed

the great change because now they clearly saw the way in which the clothes were

seen in people like them, in addition to the comfort that characterizes sportswear and

beauty when wearing them, then they began to send their own photos of how they

were saving us time and money because they authorized us to upload them to our

page.

Approach

This project had no time limit, we are still working on it, we do not want to speed

things up but we already know that to achieve a great achievement in the growth of a

company it is necessary to take risks and know the customer's point of view and that

it is very important . Thanks to design thinking we have a great connection with our

clients.

