Food Business Problem: Visualization

A large problem I have encountered in business is making the customer experience and

purchase convenient for them. The business in place is a food business that operates online.

The purchase cycle starts off with customers inquiring for a date for delivery, making a payment,

and booking their own delivery rider to pick up their orders. However, it has come to the

attention of the business owner that customers can likely be unsatisfied as their purchasing

experience is not so easy and there are inconveniences that occur. The first problem would be

not having a clear date on when orders will be ready. Second would involve the need for

customers to book their own delivery riders to pick up their orders.

To help me solve this problem, I used the visualization tool in order for me to see in all angles

and perspectives how this problem 1) affects the different parties involved 2) possible solutions

that can be implemented and satisfy all parties. I used the straw man visualization to help

generate discussions on this. I divided the stakeholders into three: 1) business owners 2)

employees and 3) customers. The main questions I asked was 1) to see how these problems

affect their place in the business 2) what possible solutions they would propose.

I have learned from the graphics created by each party that there are definitely stark differences

between each party as owners want to maximize profit, employees do not want to be

overworked and clients want the easiest way to purchase the products. However, the

visualization also helped shed light on the commonalities between these parties. Besides this,

the visualization also helped bring out possible solutions each party did not see or recognize

and also bring up more problems that can be solved along the way.

