Example Reflection – Learning Launch

Challenge

I am an entrepreneur and I want to develop a new business model. I want to understand  how people in the current pandemic context are exercising, what habits have changed and  how my new business model can be developed from there.

In summary, the idea of the project is to launch a paid platform with different training and  physical activities, migrating people's habits to go to the gym for physical exercises with  the same result, but done at home. This platform will, in essence, have a space for  physical training to improve physical conditioning, increase endurance and encourage  people to train. Mainly, the idea to be passed on is that you do not need much to train, just  willpower and an incentive with professionals and a team to do this, in addition to all users  of the platform.

Selection

I as an entrepreneur have already developed several projects from different scopes but as  this will be launched in an atypical context, because of the pandemic, I will have to be very  attentive in 2 aspects: (1) the habits created in the pandemic will actually change after or  (2) the habits developed in the pandemic were only developed now in the pandemic but  then it will return to normal after a period of time.

That said, I have already developed a first version of what I want the project to be and I will  put it on the market to receive feedbacks and possible changes.

Application

When launching this first version, I will try to understand whether people would really pay  for training on the platform, what they expect from the platform, what they want or not and  see if it really makes sense. In the beginning, the main focus is to test the viability of this  new business model and learn from it.

After the launch, I will collect feedback and specific analysis on what I can improve on the  platform and whether people are really looking for a platform. Having these answers, I am  able to modify some of the project's structures and actually launch on the market in order  to obtain profit and scalability.

Insight

With the launch of the first version of the project, we were able to draw some insights,  among them: (1) people would be willing to pay for a training platform but that had  something more and not just the training since there are many of them online and grace;  (2) people are afraid to train at home because they are more afraid of getting hurt than  improving their physical condition; (3) people look for specialized and personalized  training; (4) people look for an interactive platform.

Approach

With that, I really needed to see how people see the project, if it makes sense along the  lines that I initially structured and if not, learn from the public's demand and adapt.

