John Keells Group Classification: Internal

Reflection

(Learning launch tool)

Challenge

Oil is the main type of income here in the UAE it provides more than 30% of its GDP. This is  quite impressive, but sadly oil doesn’t last and is bound to finish we can’t keep relying on it as a  main type of income, However The UAE is trying to discover new grounds to rely on for income  other than oil such as nuclear power plants and tourism. My challenge as a citizen here in the  UAE is to create a simple technology that can be easily accessed by people around me can  access and reflect, give their opinions and try to spread the message. The timeline for this  project should at least take me a month since ill have to an application designer to help me  design the application that I am putting out.

Selection

I decided to use the learning launch tool, it is a carefully designed prototype designed to test  the solution underlying value generating causes of a new-growth start. I believe this will help  me reach my goal and make it simple not too complicated for the user to easily navigate. This  tool will help me go through an iterating process that will lead me to my solution and working  with the prototype will help us try the idea with a bigger audience.

Application

My first launch I focused on making sure of providing a mobile application that works on  smartphones with features like capturing, chatting and location. This is for users to capture  information and idea on how we could find new ways of income for the UAE and start  conversing. My focus was to see how the users talk to one another and see how the platform  feels. This helped me see the users approach and the idea behind the platform, Everything was  perfect however I had problems with the users keep on getting removed from the app so I went  to a designer and see if he could get the problem fixed.

My second Launch to people that are close to me. My focus was to make sure that the app  doesn’t crash or let the users sign out randomly, so I took my time and observed and everything  was on point. After testing the second launch I started asking questions about it and conducted  that the platform was simple and easy to navigate. My priority was to make sure that the app  was easy to navigate for the users.

John Keells Group Classification: Internal

Insight

By applying the learning tool, I made and tested the solutions. Through the learning outcomes I  got to improve my mobile application to meet users’ expectations and take feed backs to heart.  It is through this process that I found that my app used to crash and let the users sign out and  all the interviewees found that the second launch feels a lot better. Going on I think for future  reference and I should really focus on customers feedback on anything I put out.

Approach

The learning launch tool was the appropriate tool for my application. I should review the  thoughts and notes I had down from asking and exploring after the two launches and add this  to future launch designs as this I found as the most effective and ideal way of approaching and  applying solutions.

