Visualization

Challenge

Since I am an event designer-visualizer, I think the “visualization” tool will be  corresponding.

To sell visuals to customers, you need to convey the atmosphere and idea in an

understandable and better visual way.

What are the problems with this?

1.  Time

2.  Explanation of the technical part. Advantages and disadvantages.

3.  Budget

Selection

It is all about the chain. The chain of the work process and the way it usually goes:

•  Breaking down RFP,

•  Strategy,

•  Creative idea,

•  Sketching,

•  Mood boards,

•  Layout,

•  3D modeling,

•  Rendering,

•  Post – work

1. Time. In this chain, you cannot remove any phase and save

time. Since everything is interconnected with each other. By removing at

least one chain, can disrupt the smooth transition from idea to

the final visualization and lose more time.

The time problem is that assigned to this complete chain.

2. Technical. We must explain to the client that this beautiful picture will be

executed one-to-one. How? Technical document. The technical part has its

own chain, and when the client changes something there, the domino

effect is triggered. Not only in the technical part, but in the whole initial

idea. But why a client change something in the technical document or in

the whole chain? Budget.

3. For instance, we strengthened the structure with metal supports, and when

the client reduces a budget, we have to reduce the weight of all the

structure and strengthen it with wood instead of metal.

Application

Of course, changing the chain is not an option. But what if you change the whole

chain structure and go another way? Let’s see on the picture bellow:

Insight & Approach

With the help of questions, I can keep the idea and strategy till the final renders

(visuals) and reduce time. Since this saves a lot of time, you can return without

changing the entire chain, but just ask the right question.

Breaking down RFP

Strategy

Creative idea

Renders

