Challenge & Selection

Employee engagement researches are developed on annual basis in our Company. .  This is a very important  exercise for us, because, every year we have detailed information about 16 and more factors, which are  patterns of the engagement.

What do we mean by Engagement? -  Engagement is a proportion of employees in given organization who  are engaged.

An engaged employee speaks positively about the Company among co-workers, clients and their friends;

An engaged employee associates his/her future carrier with the Company;

An engaged employee feels motivated to exert forces for the Company;

In the process of research, we normally use quantitative and qualitative survey methods. For quantitative  method, we use survey for all employees with closed questions. We receive data from third party, (Research  Company) and have possibility to analyze it in Company and functions scope.

After completing quantitative survey, we always meet functions to analyze data.  At the meeting, we  analyze data for all factor and each question per factor. Separately, we analyze development issues in each  area we were given low results from our employees.

From the perspective of HR function, all employees are customers, therefore, it is very important to  understand what special needs do they have (according to survey) and what kind of improvement do we  need for our services.  Of course, we have HR systems, financial and non-financial motivation systems, but  we understand that we need something new to offer to our employees.

We were looking for some patterns in our Big Data for creating something new as well as suggesting  innovative services to our customers-employees. Before asking our employees what if everything was  possible, moving to the next we need to distill all that data into information and insights to be on one side  with employees.  Due to this, I decided to use mind-mapping tools at these meetings.

Application

We rented special very comfortable space for the meeting and sent invitations to 15-20 employees per  function (in each function works 50-60 employee). We had one separate meeting with each function every  day. We printed out our results for each 16 factors in 16 posters. We asked each of them to pick out the  good stuff from each factor results. Afterwords, we asked them to record on separate sticky notes any item  they believed might burst new ideas. Finally, we asked them to take note of what from their point of view  fits, as well as what doesn't fit.

As a last step, we asked them to think about their findings giving them about 10 minutes, and after it  arranging themselves at tables of five to six participants each.

Then the sharing started. We had one member of the team starting with the topic presenting his or her  sticky notes related to that topic. Put these on a separate wall.  Then another team member added sticky  notes that were related to that same topic. The next team member did the same. Then a second team  member suggested another topic, and so sixth until all the sticky notes were on the wall.

After this important step, we started identifying  insights that each cluster revealed. In this step important  note was that our employee had to move from a theme to an insight statements and made observations.

They wrote the inside statements on large sticky notes and placed them on top of the appropriate sticky  note clusters. Then we asked participants to note connections between and among the clusters for even  better representation of what is, or what we have at this moment. At this moment, we started thinking  about another stage – What if? For what we used brainstorming tool.

Insight &Approach

By using the mind-mapping tool, we found that we had just very row data from our survey. In each function,  we found concepts, which were more important and interconnected. It was visual. We involved our  colleagues in order to develop a common mind among them regarding the current reality. We extracted  meaning from data in a way that lets patterns and insights emerge. Otherwise we might have missed  patterns and insights . According to these insights and then creative ideas (gained after brainstorming), we  created action plans for improvement of Company as well as per function, involving employees. Involving  employees in this action plan for me is guaranty that all this improvements will be developed.

