DESIGN THINKING WITH METHOD : LEARNING LAUNCH

Challenge

I am a member of my organizations in IT department, and my challenge is to help my distributor of my  organization for monitoring their sales transactions using software application in online ways, easier,  can be access anytime and can be performed with the newest technology

Currently, our distributor have employee as administrator to setup master data that used in sales  transaction, example : salesman data, customer data, product data,  route plan for sales (example for  route plan : customer A will be visited by salesman 1A on Monday every week). The administrator use  application on computer (not online), the have limitation in time and tools.

Our distributor also have salesman that used mobile application using Handheld (like PDA on the  picture below), the technology of the tool already obsolete and the tool size is too big

This project have some members include IT department, sales department and our distributor as the  end customer. This project limited to internal resource ( budget and employee time) and will occur in  3 months. We will focus on trying to help our distributor have simple and newest software application  with the newest technology so it can be maintain easier

Selection

We use learning launch tool, because we can collect current problem, got new ideas and also make  prototype to testing

Application

For the first learning launch, we focused on what technology that can be applied to help our  distributor. Our IT programmer discuss with sales department  and we decide to use website to replace  computer application for administrator, so the administrator team can setup master data easier  example using mobile phone to open the website. For salesman, we decide to make android  application that can run on android mobile phone, we decide it because android mobile phone is use  by many people and the application can be download easier via google play store

For second learning launch, we focused on select feature on current application that already run well  and what feature that need to improve or fix (if there is any error on current application). We  developed the feature with website and android technology. After we developed the prototype, we  test it with our distributor so they can try the new prototype and get their insight

Insight

By applying learning launch tool, our team identified what current problem and the best technology  to solve the problem. Additionally, we also got new insight from our distributor to add some new  feature in example : reporting application  to help our distributor got newest information like sales  trend datas on 6 months

Approach

Our team already select learning launch as design thinking tool, because with this method our team  can tested our application by giving it to the distributor, distributor can try the prototype and we can  get new insight. From two step learning launch, we combined the insight from our distributor and  develop new mobile application that fulfill their need

