Challenge:  I work with a Pharmaceutical company in digital team where I am supposed to drive digital  transformation of the company. I work specifically with Sales and Marketing teams and help them by  automating their tasks and bringing in latest tools to save lot of time for them which they can use for  innovative idea generation. Major challenge I face is the huge implementation time of these  solutions because of the complexity of various teams. We have teams specific to geographies as well  as medical therapies. Every team has their own processes and requirements. So it is very difficult to  align them on a common solution.    Selection and Application:  I select Learning Launch as a tool which I find very helpful as with this, I can go ahead in aligning  teams on initial broad level requirements and delivering a solution in much shorter time. Then,  based upon specific inputs from the teams I can customize at individual team level.    Insight:  The insight that I got from this is that even though the teams have very different processes, there is  a huge similarity in the requirement and I can easily group teams based on requirement and  customize the solution for 2-3 major groups which can solve problem for everyone. This is what we  generally do with Mind mapping tool also.    Approach:  Next time, I would also like to use “Personas”  in my approach as it will help me group people from  multiple teams who have similar needs. This will help me in building a solution which suits the need  to every team member of all the teams.

