Storytelling strategy.

I have stated a new startup and it is for helping students in their  registration in universities and anything else related to the learning  process. One of my responsibilities is to communicate with the workers  in the company and transfer the company’s strategic plan to them. This  is difficult for some reasons. The workers are not in the same place as  every one of them is working from another city. In every region there  are different type of customers.

Selection

I selected storytelling strategy because I found it the best in this case. I  started focusing on the most important elements of visual storytelling  are: design, personalization, usefulness, personality, storytelling, share- worthiness, and real-time. The company planning methodology is to  provide more value for its customers.

Application

The primary storytelling videos were sending to the workers mail,  speeches by me and some other workers, explaining the strategic plan  itself. In the mails we inserted text explaining how the strategic plan  would enable our company to serve our customers better. We almost  always included specific examples of objectives to make the story more  concrete and relatable. After that we made a video series and in each  one we put a massage that we want to deliver like “what are we now,  and what we want to be.” Storytelling, and another videos.

Insight & Approach

In design thinking the application of Storytelling techniques is very  useful and they help to gain quick learnings. I learned to really think  through the best way to tell a story, in order to be both clear and  compelling. Storytelling makes abstract ideas more tangible and

enables a shared understanding of new ideas. I would tell a story with a  step-by-step plot, using more elevated language that can inspire. I  discovered that I have an aptitude for developing simple yet effective  images (graphics, pictures, etc.), and that these images complement a  good story very well. We could gather common insights and clarity  about the business model. The benefit was even higher than clarity: we  developed more details as we applied the Storytelling technique so we  could enhance new ideas by established them in the video approach.  We had an effective and solution for the communication. The chosen  approach to Storytelling a digital business model was easy to use and  we can recommend very much.

