Business Idea Quote

Challenge

I am a new inventor, however enthusiastic I have ever been, I have never been able to

benefit financially from my creations. Everybody was saying invention = money, but

how stupid I was denying! So I started trying to figure out what it was like until I

attended Gutierrez's Design Thinking for Innovation course.

Then I began to realize what was wrong with my business efforts since the ideas were

always over and all the other competitors would have the same idea.

Selection

Given the fact (as Gutierrez claims) that the only certainty in innovation is

uncertainty, I will start using the techniques of thinking design. So I'll get interviewed

by a suitably selected set of clients to figure out their needs. In essence, I draw

conclusions not about what customers want but about what they need themselves.

Application

I will try to work like Geof managing risk through action using ethnographic

customer observation techniques and not what they say they want. A good idea is to

take part in trade fairs as IBM did at its start. Before doing a business plan I first have

to experiment to test a hypothesis quickly and cheaply, which is the learning process.

Insight

So I thought of producing a portable water filter bottle, which I would place on the

supermarket chain shelves to see the consumer's response. So I will make sure the

product is fully functional, easy to handle and, of course, recyclable.

No, it is not a miracle, like the legend of Moses. I will make the right questions - what

is it ? = The current reality- what if ? = For the future - what does it impress ? = The

hypothesis behind the idea - and what works? = Market experiments. Design thinking

will help me make cycles of experiments instead of analysis using historical data. Aim

to achieve or fail quickly and cheaply.

Approach

This is the first time I apply design thinking. Based on Gutierrez's reasoning, I

realized how important my mind mapping is, in my case, the understanding of what

customers really think.

I will work to hear different opinions. I will spend more time talking with business

people.

Mind mapping will help me take a closer look at reality to capture ideas and get into

the minds of customers. Last but not least, do not hurry but get as long as it takes.

What else can I say? I thank you from the depths of my heart for the way you showed

me Gutierrez !!!

