Mind map

Name: Monica Carlos    Challenge  Throughout my student life I realized that in my city there is a great misinformation of the  correct way to classify waste at the time of disposal. Through surveys carried out in 2019, it  was clear that there is a problem of misinformation and this has generated that only 20% of  the materials that reach the recyclers are really useful. As a final thesis proposal, I have  proposed a mobile application that helps inform the correct way of classifying waste  according to what is managed by the municipality. The challenge is to understand what  should be included in the application to be successful in my environment.    Selection  I carried out interviews and surveys to know in depth the profile of the users, their fears, fears  and challenges; however, I still could not clearly identify what the application should include.  So, I realized that my ideas were not necessarily the best and that it was possibly not what  the users really wanted. For that reason, I needed the help of potential users by using a mind  map to finally identify a large amount of data that would allow me to establish patterns and  ideas for possible solutions.    Application  I invited around 30 people to generate the mind map, of which only 16 attended, the same  ones, were divided into two segments: university students and workers. Due to the COVID- 19 pandemic, the meeting was developed through video zoom; The first thing to do was to  explain my proposal to them and that their help was essential in this, since they are the  potential users and that the application will be thought of them, so all the ideas are good.     They were asked to enter a link that redirected them to Google Jamboard. Then, I explained  that a brainstorming would be generated, in which they used the notes and placed their ideas  in them. They were immediately asked the question: what aspects should the application  contain to improve my garbage separation habits? and they were asked to post their responses  on Jamboard; this process lasted 20 minutes. Then they were asked to indicate their ideas and  to classify those with similar ideas, to finally assign representative names to them, which  took about 40 minutes.    Insight   The results show that both segments are extremely interested in having 3 similar sections,  and that the most important ones are not really what I thought. This tool helped me,  personally, to be able to identify more clearly what the different customer segments really

want. To validate these ideas, I conducted a survey in my city and this helped me to more  clearly identify the aspects of greatest interest.    Approach  I believe that when using this tool again, I would not bias the answers with a question as I  did this time. What I would do would be to explain the problem through storytelling and  simply ask them to put their solution ideas, to be able to identify other solutions. However,  the results were positive, since both segments wanted things in common, thus indicating a  behavioral trend in my city.

