Challenge

I think that all tools are important and have a lot of challenges, because everything in  the world it’s change all the time, then we have to towards this movement, through  studying, understanding the best way to do it. Also, I truly believe that companies begin  understanding that the quickly evolution is made for people, then we have to specialize  to understand the people, describe what they want? What they dream? What they  need? What can we do to be better for them? After these answers, we can offer right  solutions of them, that’s why I chose Visualization, because it’s a good way to know  these answers.    In my mind, it’s really simple to understand and accept that we have to focus in human,  in their life’s, their needs. This is the gap that we can work and increase value.

Select

For me, I would like to start my challenge with Visualization, because in my opinion when  we begin to analyze any problem, we have to break down the first barrier if exist, it’s to  get a start a good relationship with stakeholders and users (if are not the same person),  because these people give us all the information that we need, through your mindsets,  your feelings, your emotions, your behaviors, your life and your knowledge, but we have  to search other information’s to complete our job too.    In my career, I had opportunities to do this job to understand the people, using empathy,  but I always think that I can learn more how to do better that I know, that’s why I think  Visualization it’s a great way. Another thing is I think that Visualization tools provide to  show what we are talking, because we can use resources to materialize the  conversation, the understanding, search, even the stakeholders doesn’t know the right  way or what’s the real problem, and we can help them to do this.    I’m totally agree about Visualization video because its complete meaning to make a  tangible and concrete, draw a picture, tell a story, take a photo, make a map, etc. Also  with what Angela Meyer saying on this video “It’s really important to be able to  understand the way that to communicate to people”, because from this material we can  work and find the definition and solution.

Application

First thing we need to know is who are the main stakeholders, specially who can hammer  for definitions, and have the information or who knows the way to find the information.  The next step is plan our meetings, ask about materials of problems, interviewers to  understand the situation, routine of them, who have the problem. After that, we can  schedule visit at the local where the problem happens, to observe what happens around  the people evolved at the problem, because we can dig for information that we need,  understand the context. This give us means, and probably the answers.

After defining who have to work together us, how we can do it, we have to discover the  problem, and very important: deep to understand why exist this problem. We have to  ask us if we really understand the problem, if we need to take a look again, and maybe  talk with stakeholders and sure if our meaning its correct, sometimes we need to receive  accepted about the problem. Sometimes we can use past data, to help us to understand  more about the problem.    Next step to application is to use resources to show for stakeholders what we talk, what  we are seeing, what they saying, what we reading through explanations with stories and  draws, for example, to them line up with them.

Insights

For insights, I think that it’s a matter of necessity to register everything, from the search  about users, process, some information, feedbacks, meetings, visits and know-how from  someone of the team, because we can understand the situations, identify where, what  and why we can work, also help us to prioritize. All the insights we can organize and  show for them. The insights history it’s good because we can know about opportunities,  success, failed, risks, and also help us to take best decision, not only for definition, but  for don’t do it some failed decision. But I recognize that it’s not easy to management all  insights, because some it’s doesn’t importance or it’s doesn’t matter about theme,  that’s why we have to know how to guide the situation.

Approach

I like to use the process User Centered Design, because is based to understanding users,  tasks and environments, could be embedded into agile, waterfall or other kind of  process for approach. Also, because this process it’s human centered, then we can give  most valuable solution. But for all situation we have to look about time for activities,  budget, and what they expected, then I think that for Visualization we have a lot of kind  of resources to work, and this it’s very interesting, because we have many ways it’s  depends on the situation.    For quickly information about User Center Design you can see on this website:  https://www.usability.gov/what-and-why/user-centered-design.html        Thank you!   Roberta Corona

