REFLECTION - VISUALIZATION

Produced by:

Maria Williams

The tool used was the visualization tool to generate the development of unification and  association between two clothing design companies with totally different approaches and  styles. This tool allows us to apply ethnographic techniques after making an exploration,  identification and creation to establish certain design criteria which will help to broaden,  change and improve the approach regarding internal and external service with clients.

It begins by using visualization and at the same time with concise, concrete and creative  brainstorming that lead to an expansion and modernization of innovations of a new trend  towards customers that can be of all types and / or categories.

Our main focus is the comfort and taste of our clients, therefore, we inform ourselves about  their multiple opinions, also to know a little more about them we generate a series of  questions which will be answered by them, thus producing new criteria. By analyzing the  information provided in the process, we will be able to know more clearly what type of  problems we may have (puzzles or mysteries), what alternatives we could use and which  process to follow would be more favorable for us.

Having all this, we achieve a diverse set of proposals, the aim of which is to exceed the  expectations set by customers.

However, we must also take into account the different perspectives, objectives and  decisions that both interested entities have, we make sure that both parties agree with the  process to be defined in order to achieve the scope that is intended, it is also essential that  for A good development of the process must have the relationships between both elements  well established.

According to the information obtained, several garment designs were created, which were  given some photographic sessions to carry out the corresponding publicity and make them  available to the people, a couple of days were waited to see if these designs were fully  accepted and also see if the initial objective could be achieved.

The results of the process were surprising, customers have accepted the new garments as  expected and good income and profits were generated.

It is difficult to generate different strategies or specific strategies To please customers and  that they meet their expectations equally, however, with good analysis and research, it is  possible to find the correct way to exceed expectations for a large percentage of customers  since they were generated garments to their liking and were accepted at its best, this

because their initial tastes were taken as the basis for designing new styles but at the same  time that customers could identify and feel really good with them.

The knowledge and ideas acquired during the completion of this process will help us during  future thought designs.

Another way to perform or even overcome the above is by using the tool of module 3  which is mind maps, since these consist of looking for patterns, sequence and perceptions  of the information obtained for the objective, with the mental map we can general and fix  several criteria which will help us to develop the process effectively, in addition to  capturing and representing the minds of our clients, thus achieving an understanding of it  even more than with the previous tool and thus exceeding the expectations initially raised.

