Challenge

I'm going to start a business that is going to focus on improving customer focus and customer  experience through the Customer Journey. I'm going to do that in cooperation with existing company  HenryCo. The challenge is to get companies to understand that there is a problem and that they  want to pay. 1. I am of the opinion that most companies recognise, that there are always things to  improve on area of customer experience! 2. That they want to pay for there has been a bigger  challenge. 3. Why my company, in which I'm distinctive relative to many others? That is my  challenge.

Selection

I have selected the storytelling Tool, because I am convinced that telling stories of companies, always  capture the imagination. Not all success stories that need to be. It is also powerful to tell stories of  companies, which do not have made the right choices. I want through storytelling entrepreneurs,  managers think about their own business or departments. I want them to start thinking about  occasions where customer centricity or customer experience still can be improved. Then we have  conversation to potentially do business with each other.

Apllication

I have several seminars followed and also many companies visited to pick up stories about customer  focus and customer experience. A number of stories about well-known brands worldwide, such as  BMW or ABN AMRO. But also from local businesses, such as a very successful daycare. This was a  sample material, that I can apply it to the situation of the customer, where I want to do business  with. In doing so, I also care that I have looked into which sector the company is and what trends  there. I would like to make sure that I can speak the language of the entrepreneur or manager. What  also helps is the use of short Youtube movies, preferably with humor, because humor often works  very well to penetrate at someone.

Insight

I have tested this method with a number of friendly entrepreneurs to my pitch to get even sharper. I  got good feedback. Telling stories helps very good to business owners and managers to think about  possible souvenir. Also the use of several examples from the industry, but also from other branches  is something I sure go, because most good entrepreneurs want to learn from others and other  industries. What I have been given as the most important tip is to make the story more concretely.  Entrepreneurs want to know what the their specifically. That question should I can Parry even better,  because I am convinced that it is not directly about profit, but structural change of your organization.  The belief that act in interest of the client can provide sustainable growth.

Approach

What I'm going to change in my approach is that I also take the tool from Vizualisation go in my pitch  to potential clients. It's not just telling stories, but also issues make clear through photos. charts and  drawings. I am convinced that you can better support than the story. I do want to stay away from  what it directly to a customer. Companies that have only short term vision, should not go in the sea  with my business and ideas.

