Example Reflection - Story telling    Challenge and selection    In my work area, storytelling is one of the most powerful tools that exist, I’m an audiovisual  communicator and last year I had to build a campaign for my faculty, they wanted to promote  the process of the third high quality accreditation, but we found out that students did not feel  a connection with the faculty, and they were feeling indifferent about whatever that could  happen with the accreditation.    Application  I used storytelling in this project twice, the first time was when I was making the pitch to win  the campaign, we told a story about how difficult it was to produce a short film as a student  and how people don’t ever realize that. We are full of stories, like how we almost died in a  car in the middle of the nowhere, or how we had to build a chicken coop to destroy it after  two days, we made them see how much we struggle as a students, we made them laugh  and we made them feel disgust, that’s how we won the campaign.     Insight and Approach   We started by talking with the students, we discovered that they also feel ignored by the  college and that no one valued them, we then decided the insight of the campaign would be  “the real story is behind the movie” and we would tell the stories on the set of their short  films.    We also made t shirts with the most used quotes on set, and we discovered that film  students in my faculty love stickers, so we designed a pack with 3 hard lessons of the  career, the students were pretty happy with all that, so they started to share in his social  media the copies of the campaign and taking photos with the T shirts and that’s how they  start to feel seen and how they felt that they belonged.    This campaign lasted for 6 months, it had a big impact in how the students felt about  themselves. This also was an opportunity to tell their stories, the ones that no one gets to  hear.

