Challenge: Start a social media page for an E- commerce clothing brand.

Selection: Storytelling Is a fundamental part of every great brand. All brands have a story behind it.The story connects to the emotions, the people involved, and their vision. Storytelling's always been a part of business. A good story at its essence, is simply conveying a message that has logi cause as they say,facts sell and stories sell..Storytelling helps people to humanise your brand and brings your brand to life.

Application: Steps I followed

1.Interviewed the people who started the

brand,talked to them about what happened how did they get the idea ,what they went through etc.

2.Did this process with the employees in the

organisation as they know the company well. Also interacted with a few stakeholders.

3.Got some interesting stories behind the name

,logo and the success and failure stories of the founders.

4.Started the social media page by introducing

a character that speaks for the brand and

introduced the brand via short storiees and the thinking that went behind what they see.

For example instead of just putting a post of a t-shirt proceed at a certain amount, I explained the design behind it and what it signifies and where should you wear it.

Insight: 1. Stories make the product or service interesting and engaging

2. You can get stories from all

3. Storytelling is an art

4. Stories give your brand a meaning and purpose

Approach: I will better my copyrighting skills as they are very helpful in storytelling. Would try and experiment with other tools like visualization for brand strategy now.

