Learning launch – Reflection example

Challenge

I am radio planning expert who is responsible for mobile services for the customers over specific region,  services are mainly voice and data. The challenge is to priories the areas you are bringing data services  to them, as we cannot implement all needed actions in all areas at the same time due to the budget  limitations, so we have to priories the most important areas over the year, then the less important  areas.

Selection

After checking several design thinking and innovation tools, we realized that the most suitable tool for  this job is learning launch tool, simply to do small trials to test the idea before the full rollout of the  service.

Application

we divided the region to several cities and clusters, and started to implement the action on samples inside  cities and cluster, we started to monitor the behavior of those implemented samples over a specific time  period, monitoring the number of users and amount of data carried,

Insight and approach

Based on the above trials and after monitoring the behavior of the applied samples, we reached the best  implementation strategy, and we became have the full insight for the implementation of data service, we  ranked the divided areas from the highest number of data users and highest amount of data carried to  have the highest priority in the implementation over the whole cluster.

Upcoming launch designs should reflect insight gained, progress made, and come closer to a compelling  solution ready for full rollout.

