Assignment Rubric

Hi! I’m Alison from Indonesia. I am a graphic designer.

For me, the design thinking tools that I am interested in applying to a challenge I

had is Mind Mapping.

In the company I work at, it’s hard to make significant social media engagement

growth. Every content that we share always has a different result that sometimes makes

me question why this content doesn’t work, while the previous content gains so much

engagement. Is this because of the trend? But some content of course don’t follow the

trend because it's educational content or promotion content.

The submission’s challenge description could be improved by analyzing the

audience habit from the way they respond to the content. Like their comments and

enthusiasm. Also observing the ages, occupation, habit, etc. Even though I hope that I still

have a chance to interview our audience directly.

The Mind Mapping tools help me to figure out what I should do with the data

(audience habit, ages, occupation, etc). What kind of content that they want or need, what

kind of visuals that may atract their attention, how to communicate this content verbally

and visually.

Like for the 20-25 years olds audiences and the 30+ audiences, the way they

perceive the information is different. It could be about the topic, the young ages may be

more curious about the example that impacts their life so it's more easy to understand.

While the mature ages may be curious about how these things impact my career/job.

However, I am still in the process of doing the exploration and experiment, trial and

error. Hopefully the result will be good as time goes by.

As designers, I try to make the visual so that the audience can easily understand the

information. Like the paragraf content, I try to visualize with infographics or attractive

illustrations. The font size should be not too big and not too small and a good hierarchy.

Every content should be consistent but dynamic, also following the trend.

But sometimes it’s difficult for me because some people just look at the content as

‘visual’ things. Some people do not really care about the visual, as long as it can be read

easily and done. While as designers, the expectation is not only that they read, but also

understand and consistently follow our content, maybe comment, share and take other

action from this content.

Thank you so much.

