Storytelling

Challenge:

I decided this year to start my own brand of sustentable products, like candles, pads  for face cleaning, solid shampoo, eco toothbrush and more. So in the beginning I  decided to start using storytelling. This works because a live in Argentina and here  all the idea of sustainable products, having a more green life and be eco friendly is  not as much as develop as in other countries. I think that the reason of this is that  our number of poor population is really big, we have a lot of citizens that are  economically disadvantaged and their priority is not to take care of the world but of  themselves. So my challenge is to target the real people that is going to possibly buy  my products and the to involved them in the green culture using storytelling tool.     Selection:    Storytelling is a tool used in design thinking, it works because you can create a story  of your brand and this is a strategy to bond with your audience and to create a link  with your customers. And in the end you can achieve to get loyals customers to the  brand.    Application:    Taking in account this context, I work to segment my market and then to tell the story  of my brand and how it works to improve the world. Taking in account all the  applications that the products can have in the real life. So, the customer now is more  involved, they have something to believe and to be part of. They can see them using  my products, the products are affordable. Also the customers feel that they can be  part of the solution, that in this way they are part of the story of helping and  improving the world.    Insight:

So for applying storytelling to my challenge I end up with some conclusions, in one  hand I could manage to see that a lot of people think like me, that there was plenty of  consumers that wanted to see a change in the way of spending money and how  companies can work not only to be successful economically but to be conscious  about the environment and to care about the others. And in the other hand the react  in the long term that people have because of being involve, they actually feel part of  the brand and they can proudly say that they are part of it.

Approach:    I really like using this tool, I felt very comfortable, I have never used a tool like this  one and this course made me realise I can take advantage of a lot of things I haven't  been considering, and make them and asset for my brand.

