Challenge

I am a member of my company’s marketing department and my challenge is to improve and manage the  performance of our company’s website as it’s an asset for the company to draw in visitors, convert them  and hit our targets. The one primary challenge that came along in improving of performance is that since  it is a small company we don’t have enough skills and resources required to cover content, design and  back-end website management.

Selection

We have used learning launch tool to overcome our challenge.

Application

For our first learning launch we focused first on the primary challenge by hiring a freelancer or through  agency partners. We did that by conducting group meetings on how to hire a freelancer .We jotted  down few points which included posting on face book, LinkedIn and other social media networks with a  description on who we are  looking for. We then bifurcated on who will post the job and go on with  interview.

Insight

By applying learning launch tool we could actually hire a freelancer which benefitted for our team a lot.  Our team will review this insight and incorporate it into future launch designs.

