Topic: Launching a Graphic Design Course

Challenge

For over two years now I have been working in design as a web designer and graphic designer.

Previously, I very often observed paid courses in this area and analyzed each of the courses according to  the program, speakers and other criteria. At the moment, I have a TOP list of web design and graphic  design courses. However, they are very expensive in terms of cost.

But in my own experience, I experienced what it is like to learn and work in this environment

myself. Through thorns to the stars, as they say. During this period, I just lacked that very - affordable  course that would provide guidance, support and knowledge.

Therefore, I set a goal for myself: to develop an author's course for beginners at affordable

prices.

Selection

For two years I have been analyzing various information resources, courses, intensives and

marathons. Attending them, I identified the disadvantages and advantages of each. Some of them were  very poorly organized from the technical point of view, while others were very poor in terms of  educational content.

Thus, I had a clear analysis of this niche. In addition, I studied the reviews of the students of the

course, where they noted both positive and negative aspects. And I took into account all these points  when recording the course.

Application

The next thing I started to generate ideas - how will my course differ from others and why

should I take it? High competitiveness in this niche makes itself felt. Thus, I identified the main chips  with which I have already entered the market (testing):

1) Affordable price for everyone;

2) Less words and more practice;

3) Feedback from curators and me personally in any questions.

The main focus was on the low price of the product.

After that, we recorded a course with good sound quality, excellent practice lessons, but not

very good quality lessons personally with my participation (conversations, theoretical part). We wanted  to test the theory: will the lack of lighting repulse students, despite the good sound and the recording  environment itself. Because we wanted not to overcharge the course.

At the first launch, our theory was confirmed: the students were not repelled by the home

environment, but rather attracted. They felt themselves not behind the screen, watching videos, but  involved in the process. It's like we are sitting together, drinking tea and talking. This hypothesis turned  out to be not only 0, but a big plus in our work.

We identified other negative aspects that did not suit the students: the lack of structuring

lessons, communication with the team via mail, etc. With each subsequent launch, we have improved  the product.

Already at the second launch, the course was posted on the getcourse, and the students

acquired chats on social networks to communicate with each other.

We can say that the second launch met all the expectations of our customers and ours.

We, we can say, did not lose anything from the first launch, since we collected an audience of 59

people, our test group of users. And based on their wishes, we improved the product. The second  launch was attended by 86 people, whose wishes were also considered. Further more.

Insight

Applying the skills that were learned in this course, we were able to design a product that is

quite in demand in the market, accessible to everyone. The results and the delight of the students speak  for themselves.

Approach

I, and later our team, made a full analysis of the niche and niches close to it using the tools of

design thinking.

At the same time, we do not stop developing further, working on our product. Each time we

launch, we think of new topics to motivate potential students. Triggers, pains and fears are also very  carefully thought out. We do not use targeting the same target audience analyzes. We are always  experimenting with low prices for clicks or impressions, impressions or clicks, or simply launching a  funnel. From the technical side, we are as sophisticated as we can in order to test more and more  possible methods of attraction.

