Challenge

Using the storytelling tool, by using the storytelling tool; We aimed to attract your attention with a  more creative content. We aimed to "cut" and create a surprise effect for users who showed this  action.

Selection

For stories, see. We led the "hack" with an animation we made in the design and we prepared a  surprise for the users in this action they do every day.

Insight & Approach

In order to work with average user behavior, we created an ice effect that spreads over the entire  screen, centered at the most touch point on the right side of the phone book. "Where to go on  winter break?" In the second story, we prepared an ice effect that spreads from the screen where  they touched it. I used story tolling tolls but visual mind mapping tolls more effective than  storytooling tolls

