Final Assignment: Design thinking for Innovation

I am a student who is pursuing her MBA in India. I am passionate towards business and its dealings,  that why I chose doing a MBA. I am looking forward to starting my own business in India with the  concept of Sustainability and Zero waste living as people in my country aren’t much aware of this  concept. I want to generate awareness and employment opportunities.

To start your own business important to visualise how are you going to start, your product  development, whether your product has a place in the market, whether it is meeting the need of the  customer and solving the problem and the most important, is it an Innovative Product.

To deal with the challenging task of starting a business, I’ve chose MIND MAPPING tool as it will  help me to attend to the future. (The course starts with this tool or switch to week 3, video 4)

The first step in the mind mapping tool is WHAT IS: This has helped me in exploring the reality. Before  this I just was focusing on my idea on starting the business which seemed to be superficial as I didn’t  focus on the Present Scenario, without studying the market it is difficult to start your own business.

The next step comes, WHAT IF: here am trying to generate ideas and solutions to the problems,  before I was focusing on just making a new product, forgetting to check whether my product would  be Helpful to the customers, is it convenient to use, the Problem was identified in WHAT IS and we  are generating solutions in what if.

Now comes, WHAT WOWS? We are trying to figure out the WOW SPOT: We try to check about  evaluating our design with the value we want to deliver.

We transform the concepts to prototype and in the last step: WHAT WORKS? We check the prototype  with the customers. (TEST MARKETING)

My insights in this process: Before learning the concept of design thinking and mind mapping I was  jumping right away in making the prototype forgetting whether the product I want to make is needed  by the customers or not. Forgetting to evaluate the value I want to deliver. Making a prototype is  easy but without studying your market, the needs of customers, your product won’t sustain in the  business.

The application of this tool has helped me in understanding the importance of market study and  customer need, it is important to place your idea with balance with the customer need.

This course is making me look forward in launching my own business now. Thank you so much!

Different Approach: After I start my business I definitely want to deliver my product using the story  telling tool, through advertisements as I feel it will help the customers in engaging emotionally with  our product.

