Change in culture with Design Thinking

CHALLENGE:

I started working as a design thinking person in a startup company. My job is to  design prototypes , ideate how the product can be useful to the people and how we  can them. I somehow managed all the team members to participate in the design  thinking process . But , we had to complete the process within 30 days. I and my  team are taking huge inputs from users and done enormous reasearch about the  product. But  , the investors and core team are feeling problematic about this  process. So , I designed a schedule which will help all the team members to  participate in the design thinking process actively.

SELECTION:

Our team had gone through many design thinking tools out there in the market.  Some of them are ideo tools, axure rp prototyping tool . Ideo tools helped us to  easily design innovative designs which are a good fit for team participation. Axure rp  tools really helped to design good prototypes for our product .

APPLICATION:

Client education and selling our value has always been a part of the design service  tool kit. To make this easier industry-wide maybe we should empathize with people’s  needs, observe them in action, collaborate, come up with working theories, test  them, track results over time, and refine, and then refine again. We started planning  on how can changes be applied to the product to get demanding influence among  users. We approached many users and asked them many question about the product  and how they feel about the product etc. Later we made an analysis on usability and  conducted a brainstorming session regarding analysis results. Then we went through  ideation step ,  through which we got many woth ideas from team.

INSIGHT:

By applying all design thinking steps, our team got a strong feeling that the product is  ready to crawl the market. Results made by analysis done by our team became a  crucial part of the product success. We included designing thinking stratagies in our  daily workflow  and suggested it  to many other clients. Also , the stakeholders and  core team are satisfied with the results obtained by the process. They agreed to  incorporate the design thinking process in futhur projects also.

APPROACH:

My team gone through all the design thinking process. We used several design  thinking tools which made a productive change in our culture

As previously mentioned, our team made a good analysis about the product we want  to review the analytics gained from the first launch of the product. This analysis will  helps us to improve product in the future. We keeps track of all experiences and will  continue to do user research on the product

Regards

Haji Mushtaq

