Example of Reflection - Value Chain Analysis – Jhonatan De Oliveira

Chalenge & Selection

I, as a business consultant, usually use “value chain analysis” to better understand the  routine of the organization I am studying, so I can identify what inputs are needed to  perform a given activity, what value is generated in that activity, and what the outputs  generated.

The reality of each organization is different, so it is important to carefully study each of  the realities and try to identify inputs to be able to improve the day of these companies  and consequently improve the impact on their customers.

Application

Recently I had the opportunity to apply Value Chain Analysis tool to a public health  organization in the city of Rio de Janeiro / Brazil. The main challenge was to understand  how the logistics process of the health supply chain works. In this way, the challenge  began with the purchase of medicines and ended with the delivery of these drugs in  specialized pharmacies.

During the study of the process it was possible to validate previously raised assumptions.  One of the biggest problems of the whole process was the delay and bureaucracy in the  purchasing process, more specifically in the bidding process. A bidding process could last  up to 360 days, which impacted directly on all pharmacies and consequently end users.

The process had the following major steps: ordering, purchasing, storage and  distribution.

Insight & Approach

With the in-depth analysis of the “value chain analysis” tool I was able to learn that  customer's "travel mapping" view is just as important when understanding only the  process of running the organization. To generate a better solution is necessary for the  customer, and you can do it.

The course of design that seems to me to show that it is necessary to see things as non- linear, always try to awaken creativity and listen as people. We cannot use data to  propose solutions to realities that are not known. You are looking for a product or  customer service.

