Reflection - Mind Mapping Tool    Challenge and selection    We know that the Mind Map is one of the most powerful tools in Design Thinking. This tool

searches for patterns and ideas among the large amount of data that we collect during the

exploration of current reality and allows us to extract the meaning of data that we might

otherwise have lost. It helps us capture and represent the minds of our clients. In addition, it

leads us to more creative solutions, as it is more intuitive, visually creative, and attractive

than conventional methods such as reports or spreadsheets.  I used this tool to establish criteria for the hypothetical idea generation phase when starting

my own business. my team and I were looking for ways to generate a better experience for

consumers of our natural cosmetic products. The purpose in using it was to establish criteria

for the hypothetical idea generation phase.    Application    We started by displaying the data we collected on consumer preferences for product

components, textures, purchasing, and payment methods. Then, we brought together 10

people who were interested in our idea, stakeholders, and educated people who could bring

different perspectives. Next, we invited this group of people to observe all the data, we

asked them to choose the things they considered good and asked them to write down any

element that they think could form new ideas. Then we asked them to group their ideas by

relating them to one theme or more, such as "natural products" or "clean beauty". Finally, we

identified the ideas that each topic revealed. we discovered what the observations implied

and for this we wrote meaningful statements about each group or topic as “prioritization of

the use of non-toxic products”.    Insight & Approach    By using this tool I learned that it is necessary to engage with our colleagues to develop a

common mind regarding the current reality of the challenge, and in turn to involve

stakeholders as much as we can to better represent the minds of our clients.  In addition, we must not forget to translate the significant statements into a design criteria

that allows us to develop ideas since we are in the transition from “what is?” to “what if?”. we

are not looking for an answer to our design challenge, not even possible answers, only

design criteria.

