Design thinking is a human-centered approach to innovation—anchored in  understanding customer’s needs, rapid prototyping, and generating creative  ideas—that will transform the way you develop products, services, processes,  and organizations. By using design thinking, you make decisions based on what  customers really want instead of relying only on historical data or making risky  bets based on instinct instead of evidence.

Design thinking brings together what is desirable from a human point of view  with what is technologically feasible and economically viable.

• Desirability: What makes sense to people and for people?

• Feasibility: What is technically possible within the foreseeable future?

• Viability: What is likely to become part of a sustainable business model?

