A STORYTELLING APPROACH

Challenge

Storytelling is an amazing tool that I use all the time. I once got an opportunity to volunteer in a  senior center. They need to be empowered and provide a listening ear. I got to spend a lot of  time in having conversations with them which eventually opened them up. I found new ways to  connect to them on a personal level and inspire them to improve their circumstances.

Selection

It's important to connect with the seniors as they often find themselves lonely and though they  have a lot of stories to share, they often don’t have anyone to share it with. They have a lot of  experience and wisdom which is always a pleasure to listen to. I have found the best way to  master storytelling is to find what the crowd is interested to talk and listen to and provide  information in the areas they lack in their life.

Application

We decided to launch a structure of storytelling that is specific to each group. It is a more client  focused approach. We need to focus that every person is unique and the system should  develop methods to meet their individual needs. The approach will fall into a more flexible  empathetic. We had a senior citizen who was finding his retired life very disturbing as he was  used to working his whole life. So, we created a storytelling technique where I could sit with  him and understand what is the reason for not being able to be happy. So, we decided to come  up with a solution for him to find a purpose in his life. He used to love singing and we gave him  the resources to teach music to young people in a nearby local school and also other interested  members in the center.

Insight

This is just an example where we employed a client focused approach to find what was lacking  in his life and provided him with the necessary solutions. Through that he could find a purpose  in his life and found his life more exciting again. We shared this example in more places and this  led to a change in their approach from a rigid non empathetic to a more flexible and  empathetic one. It was necessary for the seniors to find someone to understand them and  listen to them.

Moving forward, this can be incorporated into future launch designs.

Approach

So, after going through many trials and error in creating many systems, we concluded this  flexible client-oriented design of storytelling was the best in reveling better results. The same  approach will develop more and evolve as the needs of the clients differ.

