Example Reflection – Visualization    Challenge   I am a member of my organization’s Business Analysis team. As business analysts, we identify and  define the solutions that will maximize the value delivered by an organization to its stakeholders. We  work across all levels of an organization and may be involved in everything from defining strategy, to  creating the enterprise architecture, to taking a leadership role by defining the goals and requirements  for programs and projects or supporting continuous improvement in its technology and processes.

We have the specialized knowledge to act as a guide and lead the business through unknown or  unmapped territory, to get it to its desired destination. The value of business analysis is in realization  of benefits, avoidance of cost, identification of new opportunities, understanding of required  capabilities and modeling the organization. Through the effective use of business analysis, we can  ensure an organization realizes these benefits, ultimately improving the way they do business.

However sometimes it is challenging to understand our customers’ needs and wants. Sometimes we  all feel that we and our customers are talking in different languages and looking at different pictures  with different perspectives. So we tried to find tools for first understanding and confirming their needs  and then for showing them what wows.

Selection   Our team has selected the visualization tool understand the needs of customer and to also to show  them the alternative solutions.

Application   When it comes to understanding your customer’s experience, there’s really no easy way. Many turn to  customer journey maps. There are positives and negatives that come with customer journey maps,  and like any other marketing research and documentation, it comes down to two things:  Identifying the goal and purpose behind it,  Knowing how to actually apply and use it.    A way of accomplishing this task would be to our ask customer directly about their experience with  your brand – or put the above questions into a survey. First we formed a Behaviour Flow Chart. Then  we worked on creating a Goal Flow Chart. So that, we and our customer could esaily see the  diffrences between the existing situation and the aimed one. Lastly we build a graphics showing the  expectation rates of the alternatives solutions, what works and what wows.     Insight   By this study, we and our customer clearly understood that using visualizaiton technique heps both of  us to see and talk on the same thing. Aldo this helped us to see mote what works iadeas together with  our customer. We both became more creative and solution oriented when it became easy to see, what  is and what if.    Approach   Our team has learned that Visualization through visual imagery has been an effective way to  communicate both abstract and concrete ideas. Visualization helps for understanding uncertainty in  flow diagrams.

