Challenge & Selection

I start thinking what the best way is to brainstorm. While there are basic rules that make the process meaningful  and effective, there are dozens of ways to inspire creative ideas. Many facilitators use more than one technique in a  single brainstorming session to keep the creative juices flowing while supporting different styles of thought and  expression. Depending upon our situation, I diced to start with one of the brainstorming approaches “Analytic  Brainstorming  ” using the Mind Maps to ensure we generate a good quantity of really useful, creative ideas to  improve our media offering and reach.

Application

Mind mapping is a visual tool for enhancing the brainstorming process. In essence, you’re drawing a picture of the  relationships among and between ideas. Start by writing down your goal or challenge and ask participants to think  of related issues. Layer by layer, add content to your map so that you can visually see how, for example, a problem  with your company social media reach which shows limited followers or performance. So, the use of mind maps are  ways to look at information differently. This different view allows the user to get different perspectives that gives  them better insight, more clarity, peace of mind, understanding. Basically, you go from a lot of information, to a  clear view. You allow yourself to have a bigger picture overview. Mind mapping structures were used by many  people throughout history. Many smart people used it (and probably also many people who are not that famous).

Insight & Approach

I discover that the most valuable aspect is shared ideas and learning, by visualization tool, which make it very easy  for everybody and let them engage and give more out of the box ideas and create a clear starting point for a series  of Design Thinking activities. Then, a revised drawing that includes their collected notes can serve as a reference  tool for the rest of their work.

