Design Thinking for Innovation – Coursera Course by Luna Arias

Reflection – Learning Launch

Challenge    Last year I was part of a team that had the task of analyzing the causes that led to a  small club in my city not being able to add new members.  Initially we meet with various stakeholders to better understand the current situation.  Among them were partners, ex-partners, employees, parents of children who play  sports at the facilities, managers, fans, etc. From those conversations we obtained  preliminary information indicating that the activities the club had to offer were difficult to  search for. We were asked to create a new web system together with an app to be able  to link the member more directly with the club, providing information of interest, digital  membership card, access to digital facilities, calendar, etc.      Selection    In this creation process, several Design Thinking tools such as Mind Mapping and  Rapid Prototyping were used along the way, so the team became interested in the  Learning Launch technique to test the designs based on all the previous information  collected.      Application    Two days were held at the club's facilities to test the ideas and prototypes. On the first  day, stakeholders such as members, parents, former members and the general public  not associated with the club were invited to test a first version of the mobile application  resulting from a rapid prototyping. These people were interviewed according to a  rehearsed script to make them feel as comfortable as possible, and were discreetly  filmed for further behavior analysis. From this day on, valuable metrics emerged for the  following stages.      Insight    From the commented sessions, it was possible to extract highly valuable data to  identify what the user's workflow was like within the application. Thus, certain screens  with options were observed that presented a higher level of difficulty than the one  desired for the public, which led to generating new designs and tests to reach a  satisfactory result. The web application was also tested with people with some degree  of visual or motor disability, to guarantee its accessibility and access without any type  of restrictions.      Approach    Given that our team has implemented other Design Thinking tools in the project in the  past, we believe that a Learning Launch is the appropriate tool to continue

incorporating improvements iteratively from the insights, and in this way to be able to  get closer to the final product that has meaning for the public as well as for the club.

