Challenge    I work on a large-scale project where we try to spread the word of project updates and statuses to  the rest of the company to keep employees informed and aware of any project updates that may  impact their role. My role on the project is a Communications Specialist, and as part of my job, I  wear many different hats, including the occasional event planner. Our leadership tasked my team  with helping to plan roadshows in our other offices to spread awareness about our project. So  now, our challenge is informing other employees about our project when they have no prior  knowledge and getting them excited to attend a roadshow about a project they know nothing  about.     Selection    My team plans on using the Learning Launch tool to capture how to create the best roadshow  experience for our employees and test different tactics to do this.     Application    We just had our first roadshow take place, and for our learning launch we focused on creating  educational content about our project and structured the event as more as an educational  experience with various videos and presentations that gave high-level overviews of our project.  To make sure that attendees were engaged and learning something from our event, we created  attendance cards where event goers could write down something they learned at the event and  submit It for a raffle prize.     From our attendance cards, it was clear that we accomplished our goal by informing the  employees about our project. Many of the cards had great takeaways and everyone seemed  excited about the future of our project. What we didn’t expect from this learning launch approach  was the overall low turnout. This led to many insights for our team to apply to future roadshows.    Insight    As mentioned, the content that we created for the roadshow did serve its purpose of being  educational for our roadshow attendees. What our team didn’t account for was the overall low  turn out of the event. Upon further research, many of the employees at this office work from home  and have no connection to our project. Our team was so focused around creating a launch that  was informational, that we didn’t go beyond that to see what the office culture was like at this  location. Although going the educational route seemed like a good way to focus our learning  launch around and did have its benefits, creating content that is more relatable and accessible to  many of the employees at this office could have created a bigger turnout.        I learned that for future roadshows, it’s important to gage what the location culture is like to create  content that is not only informative, but relevant to the office location and its employees.     Approach    Given all that my team learned from our first learning launch at our roadshow, we plan on using it  again for our future roadshows. Instead of creating purely educational content, for the next  roadshow we will try to mix our content up and incorporate material that is relevant and reflective  of the office’s employee preferences. The good thing about learning launches is that they can be  modified with ease, which by using this tactic all the content we created can be easily  manipulated to fit our future roadshows.

