Business Projection.

Challenge and Selection

The challenge that I present myself is to generate projection ideas for the  growth of the company and its innovation in terms of its own economy.  facing the challenges and problems that may arise when growing as a  company. Taking into account that the company must make decisions that  involve innovating and seeing the company in the future. taking challenges to  expand.

I chose the mind map tool because it is an overly effective way of creating  ideas, bringing up concrete solutions that will benefit the company.As is well  known in a mental map, many ideas are generated from a center that,  although it may be our problem to solve. we can see it as a brainstorming in  which with different points of view and outlining the different ideas a  concrete idea can be forged that without a doubt would bring something  good.

Application

At the time of testing the tool as a means of solving problems. The  identification of the problem and the correct investigation of how we could  generate an idea when solving the problem were necessary. Once the  problem was identified, a meeting with the entrepreneurs was necessary in  order to start generating ideas. Having as center and only focus our problem  or in some case the solution to which we want to arrive, putting around the  central idea the means with which a solution can be reached or with which  the previously proposed exit can be reached.

As there are many ideas around which several should be discarded or put  into discussion, the most viable ones should be chosen with a study of the

scheme carried out in company with the others and for it to be more  effective it must be taken into account all the variables that may appear in  the development of the new collective strategy.

Insight & Approach

What I learned when doing this exercise is that different points of view are  generated, from different approaches, with different paths to a solution. Not  only can the many approaches be evidenced, but also debates are generated  with which these diverse points of view can be united into one with the same  objective. Thanks to these brainstorming, it is also possible to conclude that  an idea is erroneous or has a deficiency in some part of the formulation. It  can be seen that at some point in the exchange of ideas a limit can be  reached with which they stumble and hold back, as it can be a problem that  is not linear and that consequently has more variables that are obstacles to  reaching the solution, but everything is a challenge that they face and as a  company they try to solve. the tool is effective in generating ideas and  alternatives to move forward, apart from being an integrative tool.

