Example Reflection – Storytelling

Challenge & Selection    This is Anna, 21 years old, born in Bonn as a single child in  mid class family. Anna left Bonn to study biochemistry in  Berlin when she was 19 years old. Since then she has to deal  with her own budged. She wants to know how to make her  basic monthly balance sheet, and also wondering about  financial investment tools. At the moment she receives a  state student loan, and also, she wants to find a way to make  a plan to pay it back in near future. Besides, she heard about  income tax reimburse, yet she does not know how and what  to do. So, how can we help Anna in 21st century to make her

comfortable with her financial freedom.      Application     In order to address Anna’s needs, we develop an online  app is called “Easy Money”. This mobile app is easy to  use and deeply user intuitive. Easy Money offers Anna  full privacy as well by our advance block chain data  cryptic technology. All she needs to download her app  from app store, and follow easy steps to create her  profile. Easy Money can offer her a simple daily,  weekly, monthly, and annual projections of her  expenses and incomes in simple and joyful graphic  based illustrations. Anna can gain the advantage of this  picture to see her budged plan explicitly. By this way, she can see how much money she can  spare for her dream travel to Indonesia as well… Easy Money also offer her an online tax  declaration tool that she can easily make her income tax reimbursement. As she earns modest  level of salary as a part time student, she is more than happy to receive back some cash from  her paid taxes. But this is not all about what Easy Money can offer her! App can also provide  her a designed learning material about finance, what we called Finance 101, with 4 min  concise YouTube video lectures to teach her step by step how an individual finance can be  taken care. Here Anna can enjoy learning all possible investing methods like stock market,  option trade, bonds, currency exchange, investment funds, interest rates, balance sheets,  dividends, price per share ratios and so on…           Insight & Approach    Here I use story telling approach to use an ideation strategy. Defining my example Anna and  her life help me to understand what she needs. Then thinking about a solution to address her  problem was very straight forward. Making a human centric design thinking approach with  empathy and sympathy is essential to help people. In this example I proposed an online app  which she could use to make and plan her tight budged, helping her to gain more money by  making her tax reimbursement, and perhaps saving enough money to follow her dream over  the sea travel. Moreover, she can follow short and joyful, simple Finance 101 YouTube videos

to gain more insight about investment. All in all, Easy Money app could have a direct impact  on her daily life in such positive ways.   As we are missing prototyping and testing for this app in real life, this iteration process now  is lagging behind. That part would be also as insightful as application step to see how app  could work in real hands as a basic initial draft to iterate user experience to develop this app  for the best of user needs and their comfort.

