VISUALIZATION

CHALLENGE:

Engineering Colleges in South India are getting closed due to poor admissions; we are consultant in skill  development, focusing on providing soft skill, job skills and aptitude skills predominantly for engineering  students. Now the challenge in few years from now we will have only few engineering colleges and our  market will get reduced. This has been a great challenge and threat to our business.

SELECTION:

As ours is a knowledge market , lot of emphasize was laid on understanding the nature of business in a  global perspective and not confining to engineering college alone

So we decided to understand the grass root solution to solve the problem of limited market because of  closure of engineering colleges

https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/xju53/visualization- tool

APPLICATION:

Current problem

APPLYING VISUALIZATION TECHNIQUE

Where are the areas they require skill development

Improving personality      communication     developing good etiquettes

Does institution provide it

Predominantly no

INSIGHT

Based on the above visualization, we arrived at a grass root solution that skill development is not only  restricted to engineering college, it can be extended to other colleges also , so we decided to tap the  other market

APPROACH

We started preparing a market research questionnaire to tap the prospects for soft skills training at arts  & science colleges, polytechnic colleges, medicine and para medicine colleges and colleges offering PG  Courses. Thus after three months of active market research we found out a huge scope for training  students on other streams

CONCLUSION

Thus visualization helped us to think outside the box and gave a new dimension to market and increased  the scope of out training programme to other streams of education.

