1 Reflection Mind Mapping

Challenge & Selection           The challenge that we set ourselves is aimed at transforming the vision

and strengthening the skills of students, teachers and managers in order to carry out  integrative projects based on methodologies oriented to innovation and value creation.

Selection

The mind map was chosen using the ethnographic interview as a base element, because this

type of instrument allows to know the personal perceptions of the group studied regarding  the challenge, I personally believe that it is a very useful tool to discover and understand  the needs / desires of people. From this sociocultural perspective, it was possible to  determine the Insights necessary to connect with users. And through an empathy map, the  primary user was easily visualized, thus revealing the main opportunities to solve the  problem.

Application

The selection of users to meet the challenge was made according to the same parameters,

that is: students, teachers and participative people immersed in the educational and  entrepreneurial ecosystem who possess any of these characteristics: high sense of  imagination, promoters of co- creation of impact projects, technical knowledge on innovation,  promotion and application of effective communication and leadership. According to the  characteristics of the user profile, these were classified as follows:

1. Primary (University students)  2.   Tangential (teachers of each PE at the institution)  3.   Experts (involved in the innovation and entrepreneurship ecosystem)

The staggered methodology was used, because the information requested flows in a progressive  and natural way. Likewise, it allows the user's beliefs to be clearly exposed, to the  challenge. In this way, the approach allowed to appreciate new points of view but that deviate  from the challenge to be addressed. During the course of the interview, the resource "What  would happen if ...?" in order to explore new - and creative - possibilities in contrast  to the information presented.    Insight & Approach   What I have discovered in the course is that there are always new ways of learning, changing  perspectives to solve the problems that arise. Design Thinking is also a very useful tool  in environments where there is great uncertainty and where we do not have control of the  variables that affect the problem. It is to think in a different way and it allows us, with  the use of ethnographic tools, to give it a human approach, adding great value to the solutions

