Mind Mapping

I work in sales and we often have clients who are interested in certain products. We want to help  them to become more innovative and start to use automation. The challenge is that the client does  not have much time, they are not efficient in their day jobs and our challenge is that we are assigned  the account so only have 1 point of view.

I chose the mind mapping tool as we use this as a meeting tool to gather further data. In this case we  are using it to gather further insights into how we can help a client. A mind map can be a spider  diagram or a sticky note session where we use multiple people from an organisation to support us.

In our team group at work we run ‘green hat’ sessions in which we use mind mapping or sticky note  sessions. Firstly we tell the other team members about the clients challenges and our own  challenges within the account and then we use the sticky note session to gain everyone’s thoughts,  feelings and ideas on ways to move forward and support the client with innovation and automation.

We find this extremely useful as at the end of the session we choose the top 3-4 ideas after voting  and use these to our advantage to map an idea strategy within the account. Sometimes this can be  extremely powerful but other times we may get repeat answers.

In future we should focus on fresh ideas and try not to repeat our answers too often. If we repeat  too many ideas then we may become complacent and not expand our new accounts in the correct  way

