Storytelling in designing

Story telling has been always a good means of communicating with the audience to attract them  to concepts of designing and innovation. Designers usually use the storytelling to get insight  into users, establish prominent empathy and reach them productively. Designers establish  personas to produce their target users and add relevant social issues to stories that reflect their  hard-work,  journeys and problems. While crafting stories, designers can make better  understanding what users want from solution.

Story telling creates an realistic like environment in the designers to influence their attention.  It helps in forming cognitive imagination to compare the story with the realistic values. The  creativity depicted in the form of story-telling is itself a form of good communication to  outsource information.

The story teller should be an area expert with few successful stories to attract the designers  towards innovation.

