Challenge:

Many Farmers In India are getting their minimum selling price for their goods.As a result many of them try to sucide because of excessive loans and family burden.

Selection:

With what is and what if i have explored all the difficulties and problems of the problem and developed a small solution.

In order to check this I will use Learning Launch Tool.

In learning launch we will experiment our idea in small scale.In this we can notice the main challenges of our idea and know the working of our idea.

Application:

My idea is to deliver good directly from farmer to the consumer.

So  we  started  exeprimenting  5  farmers.The  crops  they  grow  were  noted  down  and accordingly a consumer who require it was founded.

We could not solve the problem because we could not meet the requirement of the consumer at the time he want.There is a large amount of production given by the farmer and finding out many consumers was a difficult task.

Our idea was failed in the intial stage itself and we failed but fast and cheap.

Insight:

>>We should be able to have good marketing of our product much before the crop is harvested.

>>Farmers is go a step ahead and complete the processing of the crop generated so that would good price

>>Need to develop a trust for our idea.

>>Delivery of the product should me made to 3 days from 15 days.

>>Farmers  need  to  be  encouraged  to  do  farming  without  using  pests  weedicides  or fertilisers.So that we will have much greater demand as natural ones are good for health.

Approach:

Will improve all challenged developed in insight section.

Would collect more data in what is and what if section.So that all challenges will be note down much before Lerning Lauch stage.

Will take interviews of the consumers who have received the product and ask them about the

thing they liked and hated.

