Challenge & Selection

The challenge that I will share with you is related to an undertaking that for various reasons we  were unable to fully develop together with my team. For its development, we use different  tools of design thinking, Lean Start-up and agile methodologies. The venture sought to connect  through an application e-commerce stores that needed to send their products to different  regions of Chile, with travelers moving across the country, for different reasons and who were  interested in receiving income by moving the products. As we had already gone through the  preliminary stages of design thinking and wanted to test that our hypotheses were related to  the requirements, wishes and aspirations of our two users, I will focus on the learning launch.

Application

As the time between the emergence of the idea and the application to an incubation program  was limited, we had to accelerate our process of getting to know our potential clients deeply  and trying a simple MVP that would allow us to obtain direct feedback. A prototype of the  application was made, which had the basic functions, showed how the products would look in  real time while they were being transferred, how to choose between different travelers, if the  package had been received by the recipient, etc. It was tested by both potential travelers and  e-commerce stores. We only managed to carry out a learning launch for the time available.

Insights & Approach

As feedback we obtained that the stores that sent their products were looking for total  security of their shipments and limited times, both things were already part of our prototype,  but in addition to this, one of the important points that we did not take into account was that,  in case of any inconvenience caused, they could communicate directly with travelers, in order  to immediately contact their customers, communicate the situation and add value to the  shipment without leaving them with uncertainty. So our idea took three important vertices,  security, limited times and finally communication.

It's amazing how much you can test an idea and get it off paper. Including customers,  participating in the project, improving it for their own benefit, better understanding their  needs and desires is essential for the development of new products and services. The  uncertainty of not having antecedents or data on them, makes design thinking, as well as other  innovation tools, put the customer at the center and each part adds value.

Next time, I would use this tool again, try learning launch again, get more feedback to improve  the service, and as I mentioned earlier, bring it closer to the requirements of our customers.

