Reflection    Challenge​: Challenge has now emerged in a large number of enterprises due to the few  opportunities for formal employment. The startups that have emerged have a high  participation in digital media. One-person enterprises, whose difficulty is developing all  functions.     Therefore, in order to adequately describe the challenge, we must start from the premise of  how to enhance the impact of the publications on social networks of the enterprises. Then,  after the process of applying certain tools, it was determined that the challenge would be:    How might we easily generate more publications for social media for an entrepreneur?    Selection​: In order to solve it, we use different visualization and storytelling tools such as  the empathy map, client archetype, the prioritization matrix and the definition of the problem.

Application​: The development of these tools allows to fine-tune the challenge properly. With  which we begin to develop the idea that allows us to solve the problem:

Perspective​: Within our perspective the development of a platform that automatically  generates ideas for publications of different types of content, such as ebooks, podcasts,  videos, etc. allows to enhance the time available to entrepreneurs. Also think since  customers have problems really is critical to design thinking. The conceived idea could be  this way:

Approach​: Finally, the solution design approach can allow us to generate income from a  business model that supports the development of the value proposition.

