Reflection – Learning Launch

Challenge  I was a member of my organization’s marketing and sales department and my challenge was to  improve and increase sales while reducing return rates of our products since return of products  costs company a lot of money. The major challenge was that the sales happened through one on one  meeting and sometimes follow ups had to happen but people won’t remember to get back and had  no reminder of the amazing product we had to offer.    Selection  I had then came up with an idea of “Memory Peg” for the company wherein we could drop a small  reminder item at the clients place to remind them of our product. But this would amount to  additional costs and hence we wanted to go for a learning launch as an experiment to test idea and  prototype.      Application  For our first learning launch, we focused on few meetings and few products that we could drop after  meeting to see if they helped on getting us any extra business by being a reminder to client. We  created few engaging low-cost products that may be very likely to be picked up for engagement like  a puzzle with our brand logo on it to remind them of our interaction. Our sales team went under a  small meeting as to when and how to deploy this and then track conversion rate after this.     With positive results coming in we went ahead for a much larger learning launch and tested results  again. And in a duration of one month we could get the results whether this was helping us or not.       Insight  By applying the learning launch tool, our team identified our assumptions and designed launches to  test these assumptions. Additionally, we thought through anticipated results, expecting to find  higher follow ups from clients and lesser product return rates as well since their decision would be a  well thought of one and well deliberated upon. Moving forward with the positive results we launced  the idea of memory peg pan India and had encouraging results. The insights gathered from such a  learning launch helped us first get an understanding and then launch it on bigger scale saving us a  ton of money.       Approach  For us Learning launch was the right tool to use since there could have been huge losses if the idea  wouldn’t have worked out. the insight gained from our first two launches and incorporate this  insight into future launch designs. Future launch designs should reflect insight gained, progress  made, and come closer to a compelling solution ready for full rollout.

