Challenge:

With increasing trend of nuclear families and working couples, we see that kids get very little attention.  Apart from school, it becomes difficult to keep them constructively occupied. They are immersed into  the gadgets world rather than self-development. Parents find it tough to enroll their children into some  development classes as there is no one to take them there.

My idea would cater to all such families where children are deprived of learning new skills due to  unavailability of and adult taking them to such classes.

Selection:

The tool that I used was learning launch to understand the real need of my idea in the market. This tool  helps me to interact with my potential customers and get the factual data on if my idea was needed in  the market.

Application:

Firstly, it was important for me to know if there was a need of idea in the market or it was just my  problem. Hence my first step was to connect with my potential customers and get their feedback. I  created a team of 3 (self included) with my friends and went out in the market to connect with our  potential customers. We had targeted to cover about 200 families with children, in a society. We  reached out to these families and understood if they were facing the problem of children being stuck on  gadgets rather than learning new skills? Were they finding it tough to take out time for their kids? Do  they have any support structure (parents/in-laws), who are still unable to take their children to classes  etc.  We also explained them that we would like to start a van service, which would take the kids to the  extra classes and drop them back at home.  This would work in a similar way like a school bus. We had  planned to start the first launch only if we get a 70% “GO” response.

We did receive about 70% “GO” response and decided to take the risk and started the van service for  those who bought our idea. We started with our personal van first. The risk that we were taking was  that parents could change their opinion compared to during our survey. This was also the fact. Our  customer base reduced gradually as we had not accounted for assuring parents of theirs wards security,  which is of utmost concerns for parents these days

Insight:

With using this tool, I learnt that getting connected to your potential customers and understanding their  need is of utmost importance. Just having an idea and blindly implementing would not give you success.  You will definitely learn a lot that would be an advantage of this tool even if your idea fails.

Approach:

We understood on what aspects we were failing:

-  Keeping parents informed on the security of their children

-  Covering all the classes of the location(within 3km radius) with different timings

I would like to re-approach this with the same tool, this time with the above points taken care as follows  for the 2nd launch:

Security: Installing GPS in the Van and using an app which would inform the parents when their ward  has been picked and dropped

Coverage: Installing a minimum of 3 vans to cover the 3 km radius and then based on the success  increase the radius along with the number of Vans.

