Visualization

Challenge and selection

The visualization tool seems to me the most practical to interact with people. It allows  visualization in a practical way to see and interact with things. The challenge chosen was to  improve the location of the products of a grocery store considering the biosecurity measures  for the covid-19. I have a grocery store that was closed for several weeks, so it seemed perfect  to use the described tool and practice the new things I learned in the course.

Application

Before opening the store, I began by looking at the internal distribution of grocery store that  sell the same products as my store and are the same size. After this research I had a layout  idea for my store.

To start with the testing stage, I invited a small group of 8 people who represent the different  groups of clients in my grocery store. I started placing the products in the store, made marks  on the biosecurity floor and put papers with pens where people could grab and paste their  comments.

The group that came by began to check the place, simulating random purchases and starting to  put their comments on the papers. After finishing the test, I started to analyze their comments  and had to change the layout of the store by 30%.

Then, two week group, I again invited a new 8 people who represented the clients and did the  same test I did before. Great was my surprise that customers had little comment and the  proposed changes were only 5%. Therefore, I decided to verify their comments with the notes  of the previous group I have made a little in the positions of the products.

Insight & Approach

What you learned from this exercise is that running small tests with feedback is invaluable for  improvement, constantly evaluating yourself is the right way to go. The visualization tool helps  make everything more practical and less theoretical. If I had only done a survey of how they  would have liked the layout of my store, I would not have had as much benefit as the test that  was done.

In the future I will try to continue using the visualization tool and the other tools that I learned  in the design thinking course.

