:: Story Telling is one of the best tools to enable the vulnerable population to get aligned to  business common objectives. The organisation i was part of middle management cadre, had  recently started a Business Channel (BC) for business development. BC is especially a public  sector bank and the product initiative we had launched was technological product and need  greater understanding by Internal and External clients. The biggest challenge was to enable the

enablers in understanding the business & Product matrix for business objectives. The business team internally are  wide ranged deviations with their demographic, educational background, technological understanding, relationship  management skill sets, and number of years of expertise to handle Public Sector employees to turn the relationships  to business management objectives and off course profitability.

:: Having looked at major difficulties in bringing alignment with both the internal and external  customers of the organisation, the biggest driving factor is the age gap of the people in the  business. Being Internal customers are very young and techno savvy whereas the external  customers are well experienced in the banking foray and at the helm of their experiences  spanning over 20 years in the organisation. The tool selection was much bigger task to bring

synergies between both the parties to common business objectives. Hence imparting technological usage to bring in  business synergy can only happen through storytelling to bridge knowledge gaps and new innovations the world is  getting ready with.

:: The application of Design Tool – StoryTelling, started with meeting first external clients (BC)  who have abundant experience and expertise to share with as they have grown and spent  time in the system. There are several examples each of them had shared with me like how a  simple email application has changed the lives and made traditional hand written emails has  gone obsolete. Another example of how developments in infrastructure lead people’s lives  into much better experiences on continual basis. Another story of how with technology a day

today business transformation in banking sector has brought in through a system called CoreBanking System.

Later on the other side, the internal customers with abundant enthusiasm and knowledge, a story telling exercise of  how each of them tried training their parents with new technology. Patiently, most of them has agreed helping so  many individuals in using simple emailing service, using phone book to memorize contacts, how to do payments to  bills and fund transfer to other localities.

The great synergy already build in understanding each parties roles and responsibilities which made both internal  and external clients align to learn, develop and excel in the business objectives. This has been an amazing experience  and a new echo system was built with amazing diversities.

:: The greatest minds of today and the experienced minds, all have one thing in common is  subject expertise. The only line that can connect both of them is by realising their potential  and the strength that brings into table for common objectives. The learning curve in each  set of people can be objectivised by simple practice of understanding and well being that  can bring in common. I have learnt a biggest knowledge of my career by using a simple  story telling tool in my approach to business solution in return have got highest honour and

acceptability by the organisation and was part of biggest driving force. The learning in this particular business event  was one of the best ever in understanding people, their differential knowledge, application of knowledge to  prosperity.

:: The greatest learning in life shall pay a path to successive methods of problem solving  approach. I am sure, he greatest learning implications by way of StoryTelling shall remain  with my leadership approach of problem solving. In different situations in solving greatest  difficulties in business management, i shall look forward in using this approach differently  and rewardingly.

