Mind Mapping - Omar Martinez

Challenge

My Challenge is use Mind Mapping in the stage what is, to discover new insights and needs of a  new app about e-commerce would satisfy to peruvian population who just 10% of people buy  through e-commerce.

Selection

I select Mind Mapping because I think its important to get data, feeling and emotion for end  customer but also of the commerce’ owners. Customer of all age and different socioeconomic level  across Peru.

Application

I have many interviews with local street commerce, big comMerce, young customers and old  customer and then I did an interview with all them using jamboard (free google app to burn the  creativity) to cluster new ideas and discuss it. It was awesome!

Insight

I had many insights for example, people want to create an order using their voice and not the  keyboarding. Old and young customers want to pick recipes and the app calculate automating  what kind of food and size must to buy and where.

Commerce wants to get a small ERP who makes easy its managing. Product most selling, top  customer and what the competence sell!

Approach

Definitely making a session in a room like an art gallery would be the best, but for covid19 at this  moment that was impossible. However the next time I will do it!

