Reflection – Visualization

Challenge & Selection

The visualization tool is a great start to understanding more about the problem to be solved, in  order to more effectively clarify the subject to be addressed. It allows different ideas to inhabit  the same scenario and thus to be coherently and assertively classified, focused on the solution  of the problem discussed, or presented at the moment.

I use empathetic visualizations where I work in healthcare projects, more specifically in the  preservation of medicines, vaccines, and tissues such as samples or blood in hospital and  research center refrigerators and freezers, providing clients with information and pain that they  often don't even know. he himself noticed. So when a problem is encountered, we can discuss  and experiment with different views on the expected outcome, demarcate processes, visualize  and predict progress, and thus gain greater likelihood of scale success.

Aplicattion

Many times the customer knows that the problem exists but cannot see the size of the problem  or how much it is affecting its progress and revenue. With a previous study of statistical data  that shows that his problem is common and has a solution, I begin to position him so that he  understands that there is a problem and that we can design a solution together.

After demonstrating the market data, we move on to an internal survey with employees and  strategic leaders, in order to compose a formatted scope with all points that signal problem /  solution. This search usually has a form format, done in google forms, just to guide the next  steps.

After that, we check and compare external data with internal data to identify which gaps exist  and thus propose the solution completion, always aiming at improving processes and customer  revenue.

At this point, it is very clear that it is possible to reduce costs, improve processes, optimize time,  increase productivity and thus achieve exponential scaling of revenue, as results tend to be  repeated month after month.

Once the full scope is finalized, a meeting is held with all members to set deadlines and  procedures according to the expected budget.

Insight & Approach

What is most interesting about this kind of empathic visualization is having solid data,  information that even the customer would not have imagined, and thus identifying critical  problems quickly, before they become more serious.

It's amazing how important customer interaction is, and in the process, he draws his own  conclusions, accepts his own problem, and assumes that he must position himself to resolve the  issue.

From this model, we can use the method in several internal topics, promoting clarity in decision  making and assertiveness.

An extremely powerful tool that meets the success of operating a mission critical company,  bringing benefits ranging from its employees, customers to society as a whole, because the  benefits of a well-done project always make the world is getting better and better.

