Storytelling Legal

Challenge & Selection

Storytelling is a powerful tool widely used in communication and

marketing. However, the art of storytelling in the search for a connection between

the communicator and his audience can also be used in numerous other

professions, including law. When talking about storytelling, it is quite common for

people to associate this skill with the fictionalization of stories through writing or

creative oratory.

It so happens that the art of storytelling is nothing more than a form of

communication in which the narrator exposes a fact using an involving plot, which

establishes a connection with the listener and which causes an effect. Evidently,

storytelling narrative will seek an emotional connection with the listener, not

based on fiction, but with technical elements that make an ordinary story into

something more attractive, without abandoning reason and reality. Thus,

storytelling can be a very useful tool for advocacy, especially in the search for

recognition of a right in a dispute.

Application

Yet, contrary to what many people think, a storytelling narrative seeks to

objectively expose the facts. The presentation of the relevant facts in a legal

proceeding need not (and should not) be long-winded or repetitive. As well as in

the Digital Marketing process facing the legal area. Often the repetition of facts

and arguments is used under the pretext of highlighting them, appearing several

times throughout the narrative, making it tiresome and possibly causing an

unwanted effect on the judge, or possible client.

Through a copy in which I told the story and principles of a law firm, I got

incredible results, as potential clients recognized themselves and felt

contemplated by this remarkable story, many felt represented.

Insight & Approach

It is also important to note that storytelling narrative can also be used in

hearings (presentation of final reasons, testimonies, etc.) and oral arguments,

making it possible to print even more clearly the desired effects before the judge

of the case. With this technique, it is possible to tell the same facts more clearly,

objectively and still lead the reading (or listening) to a desired effect, such as a

feeling of offense to honor, of injustice, among many others. Or, tell, for example,

the story of a law firm, its principles, objectives. This creates connection with the

viewer.

The course helped me immensely, because through it I was inspired to

work with Legal Marketing, especially through storytelling in copies. I've always

loved writing and seeing that this can be my job, it's exciting, because through

writing I can innovate and make others see the world in a different way.

