REFLECTION-Storytelling

Challenge & Selection

Storytelling has an important place in any activity that requires good strategies and a great

design thinking tool that we can use in many circumstances to achieve our goals.

For example, I would like to use it in the area of sales marketing, installing solar panels and promoting  renewable energy. We are therefore now witnessing an important energy transition and we are  supposed to convince and persuade a general public for the use of renewable energies, in particular  our solar panels.

And for this, advertising campaigns are organized by the company to convince people to migrate to  such a source of energy.

When we are in the field, people are open but they are afraid of change, they prefer this comfort zone  (fossil fuels) while neglecting the vast consequences on the environment and living beings in general  including man. By exchanging with them, we will be able to use their different ideas and their points  of view on the subject to adapt to the context of the subject in order to find strategies and solutions  to better convince them and persuade them to buy our products and to adopt for this transition.

Application

So, I'm going to use storytelling, which is a very powerful design thinking tool and the most

suitable in our case. A tool that can make everything enjoyable, make the subject or theme interesting  by touching the sensitivity of our interlocutors. Storytelling turns bland content into sparkling,  sparkling content that stands out. In our case, we will try to show them the disadvantages of energy  fuels.

Have you ever felt it? This feeling of frustration over the resurgence in the number of cases of covid19  preventing certain activities and the number of deaths caused by this disease. But did you know that  atmospheric pollution kills three times more than covid19 and most of this pollution is caused by  energy fuels and we are large consumers of these energies. No one is immune from the moment when  we breathe this polluted air, from the moment when we endanger nature, the environment.

And of course, we remain attentive to our customers to establish this atmosphere, this spirit of  communication. And finally, we can advance this methodical approach which consists in telling a story  by using storytelling to touch their sensitivity even more.

Insight & Approach

I could tell you this little story so that you can see how renewables are a real advantage.

Once upon a time, a young, vibrant, dynamic Gregoire was married to a young woman named  Sandrine. The very happy young couple all had in front of them a happy, very fulfilled sight. But their  happiness would be short-lived since we diagnosed heart problems caused by pollution at Grégoire  who worked in a nuclear power plant. He eventually died while leaving behind a bruised pregnant  woman. No one would like to go through this, but we are all responsible for it and we will have to fix  it.

What do you think of an inexhaustible source of energy? Without damaging the planet, without  harmful effects on the environment, far from pollution. Imagine that everyone was using this green  energy from solar power plants. We could have avoided this bad fate for the Grégoire family and of  course other victims who are in the shadows.

This story had an impact on people, sparked great interest in solar panels, and they got much more  interested.

Thanks to this very powerful design thinking tool, we can achieve the unthinkable. This course that I  have taken is very useful, encompasses several interesting aspects, not only theoretical but practical  thanks to the concrete examples which will be very useful to me in many situations of life.

