In the past, I had the task of making a long-form website about the Arkhangelsk region and island  territories, which would include storytelling and maid map.

I chose the tool to a greater extent mind map, and to a lesser extent storytelling. Why two tools? It  was necessary to tell the story logically and consistently, while it should have been interesting.

First I did a survey on Instagram. Would it be interesting for people to read about the northern  region? What are people interested in knowing about Pomors? From the survey I learned that the  topic of studying regions and the search for Russian identity is especially relevant now.

To tell the full story, I chose pensioners from the island villages of the Arkhangelsk region and  called the project "There is no Paradise here", since my main characters were my grandmother  from the island of Khabarka - Raisa Fedorovna. She told how hard life is on the island, what  problems they have with communication in the village. In winter, the water freezes and you can  only get to land on foot, and in spring, when the water melts, you can get stuck in the ice for  several hours.

I realized that this is the main problem that I need to reﬂect in the project. I thought about the task  for a long time, I didn't know how to start visualization. I did a maid map and it helped me. There  was a big board in miro with all the connections. Since it was a website, it was important that the  logic and consistency were preserved. I have deduced that a person should be constantly  interested, there should be interactive elements, as well as the rhythm of the landing page. So, for  example, a person went to the main page, at the beginning there was a menu that the user could  click on and get to the section he needed on the site, I provided for this moment in the design  process of the main map.

I often use this tool in my life, as it systematizes the process well and you can clearly see the logic  of the process of creating a website or application.

Also, the tool that helped me a lot is storytelling. In my landing page, I told about the peculiarities  of the Arkhangelsk region and the history of the city of Pomor. It was necessary to make it  convenient and interesting not only to watch this landing page, but also to read. I have prepared a  text and an infographic for the story about my topic. The text was variable on the site, important  points were made with a large antique font, the typed text was a strict grotesque for ease of  reading.

It turned out to be a strong emotional project. I tried to tell you about the problem in an interesting  way without causing tearful pity. I realized that the story should not be complicated or unique, the  main thing that it should carry is emotions. The problem of Raisa Fyodorovna should ﬁnd a  response in the soul of people, point out the pains and needs of island territories, a person will  know about this problem and come to my website to study it.

Thus, storytelling is an important tool that can help a story become really good. History is what  makes the consumer give preference to the brand, he emotionally "binds" it to himself. It is  important not to tell your story dryly, but logically and interestingly.

