CHALLENGE AND SELECTION:  The challenge that I have chosen is to widen the availability of products to the  middle class consumers. I have always seen that imported products especially  aren’t being advertised abundantly or marketed in a proper manner. The  common consumers do not have access to certain products even if they are  able to pay for it.   The tool i have chosen is Mind-Mapping.This tool will not only let me know the  reasons for the consumer gap but will also help clear out certain aspects of  marketing for the stakeholders.    APPLICATION:  I start the process by defining my design issue and explaining the issue and  the consumer gap in the form of graphics and maps. I draw out various  flowcharts to demonstrate the market flow of these products to the  stakeholders to give them a clear picture. The stakeholders then think about  the reasons for the gap by looking over the flowcharts and the maps and then  find out conclusive solutions for the same.   I keep on reminding them about what the reality is and what the constraints  are. They each come up with different solutions like more digital  access,importation of more popular and more relevant products,selling of the  products more freely so that they can be more available to the consumers,etc.    INSIGHT AND APPROACH:  It was an exhilarating experience. This made a lot of opportunities available to  the job seekers and entrepreneurs who think of accelerating a business or  starting one. The response we got was massive and plausible. This technique  helped many marketers to market their products in a streamlined manner and  increased their product accessibility.  The graphic gives the diverse group of stakeholders a focal point for  discussion that allows them to share their perspectives and develop insights  into potential root causes of their problems.  I noticed that the insight step is very crucial, so for my next design issue i will  explain it with the help of visualization as it can be more creative for the  stakeholders and would encompass the whole issue more clearly.

