Challenge:

Visualization is about using images. It’s not about drawing; it’s about visual thinking. It pushes us beyond  using words or language alone. It is a way of unlocking a different part of our brains that allows us to  think nonverbally and that managers might not normally use. Visualization is the transformation of  information into images that you see either literally, with your eyes, or figuratively, with your inner gaze.  Sometimes we are talking about the presentation of text, numbers or other units of information in the  form of images (each of which, as they say, is worth a thousand words). Sometimes you need to collect  disparate ideas into an exciting story that can evoke vivid images in the mind. In any case, the visual  representation of customers and their experiences makes them perceive as real, real people.  Visualization provides ideas in a concrete and tangible form - and often destroys ambiguity with one  stroke of a pencil. A different part of your brain comes into play, including another way of knowing the  world. Visual tools do not have to be complex or well-designed. Sometimes simple drawings on a white  marker board are very effective.

Selection:

By making your work visible, you significantly reduce the risk - and this is especially important for  effective intersectoral collaboration. The text is much easier to interpret in different ways than  illustrations or stories (where verbally depict a narrative picture). If you explain the idea using text, our  own pictures appear in our minds, and usually they depend on our preparation. Of course, this spoils  everything. Each begins to do his own - depending on how your words were understood. Later you can  say: “I talked about completely different things!” But if you presented the idea by drawing a picture or  telling a story, we would be less likely to have diverging models in our minds.

Application:

As long as design thinking is the creation of products and services that are focused on the person. The  main principle is the need to look at the world from the perspective of other people, to realize their  desires, their tasks and understand their needs. When developing a new product, the most difficult is  the search for an idea that, on the one hand, is in demand from the client, on the other hand, the  company has technological capabilities to implement this idea, and the idea should also correspond to  the strategic areas of the business. For this, design thinking technology is used. The process of building a  report is simple and consists of the following steps: data source binding; customization of displayed  metrics, tabs and filters; providing access to the right users. Let me, for example, want to compare three  students - Alexei, Mikhail and Pavel - and their test results. In this case, my variables are the names of  the students and their grades. When it became clear with the variables, it is worth understanding what  type of data these variables belong to. The types of data are as follows: quantitative - everything that  can be counted: the number of exhibitors, GDP, etc .; high-quality ordered, for example, days of the  week or months; high-quality disordered, for example, the names of the countries participating in the  Olympiad, names, etc. At this stage, we can already draw up a simple table that will streamline our task.

Insight:

Visualization itself has advantages, the significance of which has grown significantly in the 21st century  among them: data visualization saves brain effort; visualization speeds up the perception of information;  visualization makes decision making easier.

Approach:

Good visualization is always a combination of the right tools and a clearly defined goal. Therefore, in any  case, you need to start with the question "What problem does my visualization solve?". The answer  should be described in one or two sentences. Additional questions may include: “what should the user  learn from the results of viewing?”, “What information is most important to convey?”. If you have  decided on a goal, then you can proceed to production.

