Digital marketing –  Visualization

Challenge & Selection   Digital marketing has become a powerful growth driver; it interacts with every aspect of the  business, drives gains at both ends of the sales funnel and provides undeniable business value.  But new technologies and tactics vary in use and impact, creating new challenges for modern  marketing and sales leaders.

There are many more challenges in Digital marketing   in addition to the above specified  issues. More challenges get revealed as the actual data mining process starts and the success of  data mining lies in overcoming all these challenges

Application   While traditional marketing might exist in print ads, phone communication, or phsycial  marketing, digital marketing can occur electronically and online. This means that there are a  number of endless possibilities for brands including email, video, social media, or website- based marketing opportunities.

The is the process of optimizing your website to "rank" higher in search engine results pages,

thereby increasing the amount of organic (or free) traffic your website receives. The channels

that benefit from SEO include websites, blogs, and info graphics.

There are a number of ways to approach SEO in order to generate qualified traffic to your

website. These include:

On page SEO: This type of SEO focuses on all of the content that exists "on the page" when

looking at a website. By researching keywords for their search volume and intent (or

meaning), you can answer questions for readers and rank higher on the search engine results

pages (SERPs) those questions produce.

Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page"

when looking to optimize your website. "What activity not on my own website could affect

my ranking?" You might ask. The answer is inbound links, also known as backlinks. The

number of publishers that link to you, and the relative "authority" of those publishers, affect

how highly you rank for the keywords you care about. By networking with other publishers,

writing guest posts on these websites (and linking back to your website), and generating

external attention, you can earn the backlinks you need to move your website up on all the

right SERPs.

Technical SEO: This type of SEO focuses on the backend of your website, and how your

pages are coded. Image compression, structured data, and CSS file optimization are all forms

of technical SEO that can increase your website's loading speed -- an important ranking

factor in the eyes of search engines like Google.

Insight & Approach

Content Marketing denotes the creation and promotion of content assets for  the purpose of generating brand awareness, traffic growth, lead generation,  and customers. The channels that can play a part in your content marketing  strategy include:

Blog posts: Writing and publishing articles on a company blog helps you demonstrate your

industry expertise and generates organic search traffic for your business. This ultimately

gives you more opportunities to convert website visitors into leads for your sales team.

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further

educate website visitors. It also allows you to exchange content for a reader's contact

information, generating leads for your company and moving people through the buyer's

journey.

Infographics: Sometimes, readers want you to show, not tell. Infographics are a form of

visual content that helps website visitors visualize a concept you want to help them learn.

The future of SEO requires marketers to:

o Consider the brand as a whole.

o Understand how they can sell the message to the right audience.

o Fill in the gaps to educate users and get seen in the right channels.

