Rosa Jaque

The tool of Visualization

Challenge: I am an architecture student, since the first day of my career I have been facing different

challenges. However, I can say that creativeness and discipline have helped me to overcome them. For this

assignment I chose a challenge that consists on designing a rural community school located in Mexico.  The

project must be functional, sustainable and must minimize costs; and I will solve it by using “The tool of

Visualization” or “Visual Thinking” so have broad options.

Selection: “Visual thinking” is a way to solve a problem from the creative side of the brain. It is also a way of

communication. Visualizing is important in the designing process, that’s why I chose this tool because as in

architecture it lets you think in a none-verbal way.

Application: Visual thinking does not mean just drawing but to go further than words. For this project I

would try to first visualize spaces, materials and most importantly, how the experience in that place I´m

imagining will be. To make it effectively, I´ll create images such as renders so I can show to other people my

ideas and explain them easily. My intention is to sell ideas, to convince people to buy a project even when

they haven’t even touched it.

On the other hand, most people think that using cheap materials or cheaper construction methods is not

particularly good looking or secure, but I would like to demonstrate that it is not true and the best way is

through images.

Insight: In my opinion, to innovate results from exploring different solutions or alternatives for particular

situations and I think visual thinking is perfect for that. By exercising the creative side of our minds we could

redesign solutions when we need it.

Approach: I will not apply a different tool but I’ll rather complement the process previously described with  photography, so I can get more ideas that can help me build bridges to bigger projects than I could imagine.

