Reflection on Learning Launch

Challenge & Selection  I am part of a marketing club in my college called IOS marketing club, now that we  have been working hard for years now. Being a marketing club at college level is not an easy task when  your social presence is not that strong, and you must compete with other tier 1 & tier 2 MBA colleges. In  today’s time social media presence of any organization is very important as it is a way of branding which  opens new doors for the respective organization. Our team kept working hard to boost the social media  presence in various ways but unfortunately even after so much hard work and different strategies we  were not able to achieve it.

We kept brainstorming and it turned that we were focusing more on the algorithm to work but not  strategies that could organically boost our social media accounts with some external catalysts. We had a  hypothesis that or an idea that could do exactly we thought about, but the fear of uncertainty pushed us  off but somehow, we tackled it, though at time we did not know what I know is known to be learning  launch. But unknowingly called it a small experiment we took small bets to boost our social media  presence. All this time our mindset was very fixed to use specific strategies that worked for others and  were going to a guaranteed success for us too, but we realized that our mindset needed a change we  took more risk but learning launch helped to optimize the results a lot.

Selection of learning launch tools was effective as it helps to test our hypothesis and if proven right  maybe scale it further after testing it more. This way we would already have an idea what works and  what not before going through the whole process and investing a lot of manpower and time. A learning  launch is not a failure so long as you learn something, as mentioned by Joachim Kaya.

Application

First learning launch, the word changes the whole dynamics of the process as pilot makes it very  focused on right or wrong. But learning launch as in the name makes it all about learning the result  or learning about the mistakes or the right things done. For our first learning launch we realized that  the idea to increase our social media presence did not only reply on posting with a consistent  schedule but also to have external catalyst to boost our accounts by directing the audience towards  it. We got an idea to organize an event where in we would direct the audience or the participants to  our social media pages like Instagram.

Targeting the students at our college was the priority as if they learned more about us, they would  the first one to share about us to others and follow to our accounts. So, we researched which type of  event could make them curious and lead towards participating in the competition. And which would  at the same time would satisfy their needs so that they do not actually feel that someone is  influencing them to take part, but they feel that they are only our participating themselves. So, after a  lot of brainstorming, we came up with photography competition. Which everyone could take part in  easily. For our first launch we were worried if they were a good number of participants who would  want to do it but then we planned to market It or promote it in various and innovative way to catch  everyone’s attention. The whole idea was to make this an Instagram based competition where every  photo submitted would be posted on our account and then the rubrics were simple that the photos  with the max likes would be selected for the next round. This would get a lot of engagement on our  page and certain use of hashtags would help boost it more. This way learning launch helped us take  this step to boost our social media pages.

Insight & Approach

By applying the learning launch tool, our team was able to identify our assumptions and create launches  to test them. We also considered the expected outcomes, anticipating that a more agile approach would  improve our workflow and that would be receptive to the new task and process priorities. Our new  strategies as mentioned really helped boost our accounts. The audience were receptive to this strategy  and even we had so much content to post which improved our inventory. We found that this strategy  works but it does not guarantee long run boost.  As previously stated, our team must analyze the  information acquired from our first two launches and apply it into future launch plans. Future launch  designs should consider what we've learned, how far we've come, and how near we are to a successful  launch.an appealing solution that is ready for full implementation. For future we definitely need to  improve with more learning launches.

