Learning launch Tool

Challenge:

I would like to consider myself as an employee in an multinational IT company located in  Australia. We have links with many top most companies. One day we have got an project  from an top most company stating that they are selling their tabs  which are used by top most  faculty successfully in both Australia and America. And now they want to launch their tabs in  India and get successful. And now our challenge is how can we enhance our sales and  optimize the sales cycle of tabs for a niche target group: That is who are Faculty of top  engineering colleges in India.  Now our main aim is to sell these tabs successfully in India  and to explain them that this tab which gives faculty not just an understanding of global  changes and upcoming trends in education but also the first hand experience and how this tab  help them to address and adapt to these changes. And we should complete this project within  4 months.

Selection:

We have tried many designing tools like visualization, journey mapping, Mind mapping,  Prototype testing and by using all this then we decided to use learning launching tool because   they are designed to test the key underlying value-generating assumptions of a potential new- growth initiative in the marketplace. In contrast to a full new-product rollout, a learning  launch is a learning experiment conducted quickly and inexpensively to gather market-driven  data. And our approach to the project is immerse in life and context of end users and to test,  validate and finalize so that’s why we selected this tool.

Application of the tool:

For the first  learning launch we just focused on spending few weeks  and understanding  about the setup of top engineering colleges in India. For doing that we have attended classes  of faculty members and spoke to them and conducted discussions with both the faculty and  research scholars about using of technology in engineering education. And learned many  interesting facts that the faculty are using a strategy called flipped classroom. For using this  technology the faculty needed many equipments like computers, video recorders, and web  cams and now we gave them an solution that our tab consists of all these features. And now  our mail challenge has appeared our aim is communicate these features to all the faculty  members.

Then we started conducting various awareness sessions and workshops by mentioning all the  features of our product and launched our product and we observed sales in India.

Insight:

By using this tool we have sold many tabs to the faculty of top most institutions. Although  the results are somewhat lesser than what we have assumed. But we have gathered feedback  from many of the faculty and research scholar. So that we can improve ourselves and sell

more products so that we can reach our target. By considering all these concerns we are  improving ourselves.

Approach:

As I told in the selection process that we have tested many design thinking tools they are not  at all suitable for our challenge. So that’s why we selected this launching tool and this is the  appropriate one for our challenge. Even though we have not reached our expected results but  we will take feedback from the people and we will try to reach our target by using this tool.

