Example Reflection – Storytelling

Challenge & Selection

I find storytelling the one of the most effective ways in conveying ideas to a large group of people  without having much information about them individually. It works best in a neutral group. My  challenge was to communicate the product’s features to prospective customers who had known the  brand before. I selected story telling as the option as the design thinking activity.

Application

I wanted to create a story that narrates the journey of individual, wherein I targeted people in the  age bracket of 15-25 creating the backdrop of their school/college life and placing the product in the  center of this experience. This way I believe we could create a feeling of attachment to the product  and would be able to communicate the features in a better manner than explicitly creating a  traditional advertisement. This way also helps in creating a connection to real experience of our  customers in the target age group than portraying our position in the market as only a commercial  product company.

Insight & Approach

The approach to go about the whole storytelling process was conceptualized based on the learnings  developed in this course. The setting of the basic design and structure helped in overall formulation  of the whole story and product placement.

We developed some major insights about our customer choices & preferences based on feedback  we noted through the story telling method. We as a business came to a conclusion that to create an  association with our brand or product, we need to evoke an emotional response from our customers  than sampling citing product features. This helps in creating brand loyalty for our product as the  customer relates to the experiences mentioned in the story.

In hindsight I’m happy with the decision of enrolling in the design course as it helped me create a  framework to work in.

