Example Reflection – Learning Launch

Challenge

In recent years my family and I have faced daily the difficulties of taking care of a old  person, who is this case is my grandmother. Plus, I always watched my mother’s  difficulties in learn and use the new technologies and all the new innovations that don’t  stop to show up, and I have been thought pretty much about this kind of problems since  I became a software developer and, most importantly, I start to thing how import is  make all these new things more accessible, understandable and teachable for the  people of the older generations than the X generation and the millenniums, because the  main purpose of technology is exactly make the people life easier, but if you think about,  in many cases, all these new things, innovations and changes can make life a little bit  more difficult for those who do not understand how it works and how to use in the  better form.

Because of these thoughts I have an app idea, that is a pretty simple if you take into  account the most of products and apps already have a manual, a user guide or even a  tutorial inside the app, to show how to use. However, the differential of my idea is at  first, centralize all these manuals and second use them to teach in the easiest and  demonstrative way, focusing on the public over fifties.

Selection

To build this idea I already did a many design thinking activities and use the respective  tools, so I think it’s time to use the use the learning launch tool, which, as its name says,  is beta launching of the product where the main purpose is collect feedbacks of the  experience of use from the customers, and then decide if the product and its idea are  good and have a future, or need to be renovated.

Application

For the start of the learning launch, I will need to focus and structure how target my  public, because if we thought they are not people who know very well how to search in  app stores and places who I can provide the app for download. So, I think the best  approach would be invest in social media platform’s adds, because with same research  I can infer my target public already use and are comfortable using this apps, thus in this  approach I can access my public through their relatives, that could see the add and  indicate for their parents, grandparents and etc.

Think how the adds will be it is also very important, because the add must be simple and  demonstrative, so I think that I could research for the most commons doubts, of course  about technologies,  in Google Trends, and prepare tutorial in the app and show how  simple is use and understanding that using my app in those add in social media  platforms.

Now, thinking about the app, it main feature must is the tutorials, it will work in three  simple ways, voice start, quick start and hold start. The first will use the personal  assistant of the user smartphone, the second will start with the app open, through a  quick access widget, and the hold start will enable the tutorial for the part of the app  being used if the customer hold the screen for 3 seconds. The app tutorials will be  interactive and easy to understand, they will work and guide customer in the  background which means the user will learn while actually uses the app in question.

After the tutorial, the app will ask the user to score how useful was the tutorial, from  result I will understand how to improve and where improve the user experience.

Insight

After the application of the learning launch tool, I will can identify the assumptions that  work and designed new assumptions for test, always taking into account the score of  the tutorials and customers feedbacks.

Later same weeks of the launch, I collect the information of the tutorials scores, app  stores ratings and feedbacks, and identify same problems with same tutorials that  wasn’t so useful and same new tutorial ideas, that now I can improve and create, for the  second launch. Thus, after more research I check that would be very nice if the app also  have tutorials about the smartphone configurations, so I will test this assumptions for  the next launch.

Approach

For the first contact with the customers and as a form to measure the app’s idea value,  the learning launch was a great tool, now I can test new features for the app and improve  the functionalities that did not work so well. Plus, after this process I fell that now I know  better my customers and I definitely will use this for improve my user experience and  make the app give much more value and therefore help people to fit into this world in  constant technological changes.

