She had never invested a lot of money or time in beauty treatments, rarely getting facials or shopping at Sephora. However, when Dr. Lara Devgan reopened her office in New York last month, Aubry went for a consultation and received treatment on the same day. This visit was one of the few times she had left her apartment since March. Aubry, aged 40, could attribute her anxiety to hearing sirens from her apartment and constantly fearing illness. Having my children at home has affected my ability to manage my company, and witnessing the impact of the pandemic on the economy has caused me stress and made me realize that I was aging quickly. During the lockdown, there was a surge in demand for nonessential and noninvasive skin-care treatments such as laser procedures, fillers, and Botox injections. Plastic surgeon Dr. Ben Talei from Los Angeles mentioned that people are eager to undergo these treatments now while they have the time to heal without it interfering with their work and social activities. It was likely expected that there would be a large number of catch-up appointments. However, what will happen in the aesthetic industry after this initial surge? Will people have a list of things they want to change after seeing themselves more frequently in virtual meetings? Or, after relying on at-home skin care during a break from the doctor's office, will they realize they don't need medical treatment? The most crucial question is how to proceed safely. Doctors believe that the pandemic will lead to a shift in focus on our appearance, as masks cover most of our faces. There is expected to be a rise in requests for under-eye filler, Botox brow lifts, and eyelid surgery. Additionally, as our faces are covered, there may be more emphasis on the aesthetics of the torso, buttocks, and legs. As medical practices begin to reopen, there has been an increase in requests for body treatments. During the summer, surgeries are usually less frequent as people prepare for beach vacations. However, due to the pandemic restricting travel, more people are opting to undergo procedures now, according to Dr. Sachin Shridharani, a plastic surgeon in New York. The Aesthetic Society reports that liposuction and tummy tucks accounted for 31% of total procedures in June, up from 26% in June 2019. Breast procedures also saw a 4.3% increase compared to last June. Dr. Herluf Lund, a plastic surgeon in St. Louis and president of the Aesthetic Society, noted a significant rise in breast augmentations and lifts compared to last year, despite the time his practice was closed. Nonsurgical body treatments, such as injectables, are also in high demand. Shridharani noted that there is growing interest in using syringes instead of scalpels for cosmetic procedures. Injectables, which are usually FDA-approved for facial use, can also be effective for addressing body concerns. For example, Shridharani uses Kybella to dissolve double chins and reduce fat in various areas, as well as diluted Sculptra to stimulate collagen production in arms and thighs for smoother skin. (Shridharani receives financial compensation from the manufacturers of Kybella and Sculptra for his work.). The excessive use of fillers and Botox that has become common among celebrities and influencers may be declining. Plastic surgeon Steven Pearlman believes that the trend of baby-smooth foreheads and overfilled lips and cheeks, which has been decreasing in popularity, will continue to fade even faster now. Pearlman notes that people have noticed their faces looking more natural during lockdowns and are realizing that having an extreme appearance is not as important. Changes in social media behavior may also occur, with uncertainty as to whether or not people will continue to share scenes from their Botox appointments on Instagram. In a time of coronavirus fears, economic hardship, and increasing national unrest, sharing expensive cosmetic procedures on social media could, and perhaps should, prompt criticism. As Black Lives Matter protests began in late May, cosmetic doctors noticeably stopped posting dramatic before-and-after images. "We wanted to be thoughtful," Pearlman explained. "Everyone was asking themselves, 'What is appropriate to post right now, and should we even be posting at all?'" However, social media has become a vital way to stay connected during extended lockdowns, leading people to feel more at ease sharing personal aspects of their lives with their followers. Maybe a compromise will be reached where patients allow their doctors to share photos of their procedures instead of posting them on their own social media. Aubry, who initially would not have allowed her procedure photos to be posted, wanted other women to know about their options without feeling shame. Dr. Adolf Karchmer, an infectious disease expert, believes that the risk of getting coronavirus can never be zero, but offices can implement safety protocols to minimize the risk to a very low level. Karchmer was a member of a task force that created Project AesCert, which provides safety guidelines for reopening. Patients should be aware that safety measures start before they reach the office, as practices will be conducting screenings based on symptoms, potential exposures, and preexisting conditions. Some practices may choose to not see individuals who are at high risk for COVID-19. Lund stated that the initial question the patient should ask is about the practice's safety protocols. It is important to confirm if the practice can easily explain their safety measures when contacted and if this information is available on their website. Upon arrival, the patient's temperature will be checked, and any necessary paperwork should have been completed online prior to the appointment. Additionally, everyone present should be wearing masks. The doctor will wear personal protective equipment, such as an N95 mask, face shield, gown, and gloves. Many consultations and follow-ups will be done virtually to reduce traffic in the office. Due to the increased risk of coronavirus exposure, there is a greater emphasis on aesthetics. Medical resources are limited, making it a risky time to have complications from procedures.