A YouTube video featuring Australia's potential Prime Minister Kevin Rudd dressed as Chairman Mao in a spoof Chinese propaganda film is leading a guerrilla video campaign that is challenging the major parties' election advertisements. The video portrays Rudd as seeking votes from enthusiastic supporters, with Labour lawmakers and cheering crowds surrounding him. The clip, set to heroic Chinese music and commentary, highlights Rudd's earnestness and ambition, as well as his promises of generational change and reform in education, health, and labor laws. The Mandarin-speaking former diplomat, who is ahead of conservative Prime Minister John Howard in polls, is presented as a powerful and promising leader in the video. In order to appeal to the important youth demographic, both major political parties have utilized the Internet for their campaign efforts. Millions of dollars are being spent daily on election advertising across the nation. Despite this, a two-minute video clip featuring Rudd depicted as Mao, created by a Sydney law student and labeled as a rejected Labour advertisement, has gained significant traction online, surpassing official party content in views. Other videos circulating online show footage of Rudd allegedly eating ear wax and a comedic cover of Led Zeppelin's "Stairway to Heaven" renamed as "Stairway to Kevin." Even Howard, who is seeking re-election for the fifth time amidst predictions of conservative defeat, has faced mockery on YouTube. A video featuring a bobbing Howard puppet references his past fear campaigns against refugees and Islamic extremists in 2001 and 2004. In 2007, "Killerspudly" is trying to scare people into voting for him by finding something special to use as a scapegoat. The official party Internet content is more traditional TV advertising without the added cost. Conservatives are focusing on attacking Labour and Rudd's union ties and tax policies, while Labour is criticizing Howard's refusal to sign the Kyoto climate pact, which is a major concern for young voters. Smaller parties are also participating in the election campaign. The Australian Greens have utilized YouTube to share a video featuring Howard and Rudd in bed, symbolizing their close relationship with Australia's coal industry that is contributing to China's economic growth. Atkin, who created Rudd's Mao clip, stated that he plans to vote for the Labour party despite mocking their leader's carefully-crafted image. He expressed his desire for Labour to win the election while also enjoying poking fun at them.