Every fall, on the third Thursday of November, wine producers from the Beaujolais region release the first bottles of the year's harvest in the annual "Le Beaujolais Nouveau est arrivé" campaign, which began in the 1960s. Alain Fontaine, owner of Le Mesturet, described this day as a day of rebirth after facing numerous crises. He offered free glasses of Beaujolais to customers outside his Paris restaurant, where Parisians enjoyed the wine, despite its reputation for being inexpensive. Felix, an employee at the French national library, described Beaujolais as a nice, affordable wine, although it may not be the most prestigious grand cru. Wine producers in France are feeling less optimistic due to the country's expected lowest wine production on record. Various factors such as spring frost, hail, and disease have affected vineyards, causing the farm ministry to predict a total production significantly below the average of the past five years. The Burgundy-Beaujolais region has been particularly impacted, with output expected to be nearly half of normal levels. Despite the challenges faced this year, winemaker Julien Revillon in Villie-Morgon, north of Lyon, emphasized the hard work required to salvage the harvest, which ultimately resulted in a 30% loss. Despite the disappointing output, Revillon noted that people are still very attached to the Beaujolais tradition, viewing it as a chance to reconnect with others after months of isolation. During challenging times, individuals tend to cling to customs. Despite being in a war or a pandemic, the desire to celebrate holidays like Christmas or events like the Beaujolais Nouveau remains strong. A 90-year-old Parisian woman named Marie-Francoise, who was initially not fond of the new Beaujolais due to its tartness, eventually had a change of heart after trying it again. She now believes it is an excellent wine, even stating that there is no better Beaujolais. she spoke.