A YouTube video featuring Australian Prime Ministerial candidate Kevin Rudd dressed as Chairman Mao in a spoof Chinese propaganda film is leading a guerrilla video campaign that is undermining the election advertising of the major parties. The clip shows Rudd seeking votes from enthusiastic supporters and Labour lawmakers, with subtitles and heroic Chinese music and commentary. Rudd, who is ahead of conservative Prime Minister John Howard in polls before the November 24 election, is promising generational change and reforms in education, health, and labor laws. In order to appeal to young voters, both major political parties have turned to the Internet for their campaign announcements, flooding voters with millions of dollars worth of election advertising each day. However, a two-minute video featuring Rudd as Mao, created by Sydney law student Hugh Atkin, has gained more views than official party material. Other videos depict Rudd allegedly picking ear wax and eating it, as well as a comedic cover of Led Zeppelin's "Stairway to Heaven" titled "Stairway to Kevin". Howard, 68, has also faced criticism on YouTube as he seeks re-election for the fifth time, with videos mocking his fear campaigns against refugees and Islamic extremists in past elections. In 2007, "Killerspudly" is seeking something unique to persuade people to vote for him, confessing this to nearly 50,000 viewers. The official party is using traditional TV advertising to target Labour and Rudd's union ties, while Labour is criticizing Howard for not signing the Kyoto climate pact, which is important to young voters. Smaller parties are also participating in the election process. The Australian Greens have utilized YouTube to share a video depicting Howard and Rudd in bed, asleep, amidst the issue of climate change. The video suggests that both politicians are closely aligned with Australia's coal industry, which is playing a significant role in fueling China's economic growth. Atkin, who created a similar video featuring Rudd and Mao, stated that he intends to vote for the Labour party despite making light of their leader's polished and presidential image. He explained to the Sydney Morning Herald that he hopes Labour will win the election, but he also enjoys poking fun at them in the process.