A YouTube video featuring Australia's potential Prime Minister Kevin Rudd dressed as Chairman Mao in a parody Chinese propaganda film is leading a guerrilla video campaign that is challenging the major parties' election advertising. The clip shows Rudd seeking votes from enthusiastic supporters, with Labour lawmakers holding red books and flags. The video, complete with subtitles and heroic Chinese music and commentary, praises Rudd's dedication and abilities. Rudd, who is ahead of conservative Prime Minister John Howard in polls before the November 24 election, is promising reforms in education, health, and labor laws as part of his campaign for generational change. In order to appeal to young voters, both major political parties are utilizing the Internet for their campaign announcements, while voters are being inundated with millions of dollars worth of election advertising daily. Despite this, a video clip portraying Rudd as Mao, created by Sydney law student Hugh Atkin and labeled as a rejected Labour ad, has garnered thousands of views and outperformed official party material. Other videos show Rudd allegedly picking ear wax and eating it, as well as a comedic cover of Led Zeppelin's "Stairway to Heaven" called "Stairway to Kevin". Prime Minister Howard, 68, has also faced criticism on YouTube as he seeks re-election for the fifth time. A video featuring a bobbing Howard puppet recalls his history of fear campaigns against refugees and Islamic extremists to secure past victories in 2001 and 2004. In 2007, "Killerspudly" is looking for a way to convince people to vote for him. He believes he needs to come up with something special to scare them into supporting him, like pulling a rabbit out of a hat or finding a perfect scapegoat. Meanwhile, the official party Internet campaign is more conventional, using traditional TV advertising to reach voters. Conservatives are focusing on criticizing Labour and Rudd's union connections and tax policies, while Labour is criticizing Howard for not signing the Kyoto climate agreement, a key issue for many voters, especially young ones. Smaller parties are also participating in the election campaign. The Australian Greens have utilized YouTube to share a video depicting Howard and Rudd in bed, sleeping amidst concerns about climate change. The video suggests that both politicians are closely aligned with Australia's prominent coal industry, which is contributing to China's economic growth. Atkin, a 23-year-old who created a clip mocking Rudd, mentioned that he plans to vote for Labour despite poking fun at the party's leader. He expressed his desire to see Labour win the election while also enjoying making jokes about them.