In the fall, wine producers from Beaujolais release the first bottles of the year's harvest on the third Thursday of November in the annual "Le Beaujolais Nouveau est arrivé" campaign that began in the 1960s. Le Mesturet owner Alain Fontaine described the day as a rebirth, offering free glasses of Beaujolais outside his Paris restaurant. Despite its reputation for being inexpensive, Parisians enjoyed the light red wine, which is only a few weeks or months old. A French national library employee named Felix described it as a pleasant and affordable wine, although not a top-tier grand cru. Wine producers in France are feeling less optimistic due to the country experiencing its lowest wine production on record, a result of vineyards being affected by spring frost, hail, and disease. The farm ministry has predicted that total production will be 25% below the average of the past five years, with the Burgundy-Beaujolais region being one of the hardest hit, with output expected to decrease by nearly half. Beaujolais Nouveau winemaker Julien Revillon in Villie-Morgon, north of Lyon, expressed that this year's weather conditions have been challenging, requiring more manual labor than usual, only for them to lose around 30% of the harvest. Despite the disappointing output, Revillon noted that people are still very attached to the Beaujolais tradition, viewing it as an opportunity to gather with friends and colleagues after months of isolation. During challenging times, individuals cling to customs. Even in times of conflict, individuals still desire to observe Christmas, and even during a health crisis, they still want to celebrate the release of Beaujolais Nouveau," he stated. Ninety-year-old Parisian Marie-Francoise, who initially thought the new Beaujolais was too sharp, altered her opinion after trying it again. "It's a fine wine, a truly fine wine. There is no Beaujolais better than this!" she mentioned.