A YouTube video featuring Australian Prime Ministerial candidate Kevin Rudd dressed as Chairman Mao in a spoof Chinese propaganda film is leading a guerrilla video campaign that challenges the major parties' election advertising. The video portrays Rudd seeking votes from enthusiastic supporters, with Labour lawmakers holding up red books and flags. The clip, set to heroic Chinese music and commentary, humorously suggests that Rudd impresses and frightens Australians with his seriousness and even has control over the movements of planets. Despite his unconventional campaign tactics, Rudd, a Mandarin-speaking former diplomat, is currently ahead of conservative Prime Minister John Howard in the polls for the upcoming parliamentary election on November 24. He has been championing generational change and reforms in education, health, and labor laws. Both major political parties are utilizing the Internet to target youth voters, with online campaign announcements flooding the digital space. Despite the millions of dollars being spent on election advertising nationwide, a two-minute video mocking Rudd as Mao, created by a Sydney law student and labeled as a rejected Labour advertising concept, has gained significant traction, outperforming official party material. Other videos circulating online depict Rudd in unflattering scenarios, such as allegedly eating ear wax in parliament or starring in a comedic version of Led Zeppelin's "Stairway to Heaven" called "Stairway to Kevin". Even Howard, in his fifth re-election bid, has not been immune to criticism on platforms like YouTube, with a video parodying his tactics of using scare campaigns against refugees and Islamic extremists in past elections. In 2007, "Killerspudly" is strategizing on how to scare people into voting for him and is seeking a unique approach to stand out. The official party's online content is more conventional, resembling traditional TV ads. The conservatives are focusing on attacking Labour and Rudd's union connections and tax plans, while Labour is criticizing Howard for not signing the Kyoto climate agreement, which is a top concern among young voters. Additionally, smaller parties are also participating in the political discourse. The Australian Greens have utilized YouTube to share a video depicting Howard and Rudd in bed, sleeping while climate change looms. The video suggests that both politicians are closely aligned with Australia's coal industry, which is supporting China's rapid growth. Atkin, 23, who created Rudd's Mao clip, stated that he intends to vote for Labour despite making jokes about the party's leader. He mentioned to the Sydney Morning Herald that he wants Labour to win the election, but also enjoys poking fun at them.