Every fall, wine producers from the Beaujolais region release the first bottles of the year's harvest in the annual "Le Beaujolais Nouveau est arrivé" campaign, which began in the 1960s. Alain Fontaine, owner of Le Mesturet in Paris, referred to the day as a day of revival, offering free glasses of Beaujolais to customers. Despite its reputation as a cheap wine, Parisians enjoyed the Beaujolais, which is a light red wine that is only a few weeks or months old. Felix, an employee at the French national library, described it as a pleasant and affordable wine, although not as prestigious as a grand cru. Wine producers in France are feeling less optimistic due to the country's expected lowest wine production in history, caused by spring frost, hail, and disease affecting vineyards. The farm ministry predicts a 25% decrease in total production compared to the past five years, with the Burgundy-Beaujolais region experiencing a nearly 50% drop. Beaujolais Nouveau winemaker Julien Revillon expressed the challenges faced this year, with the grapes needing more manual labor and a 30% loss in harvest. Despite the disappointing output, people remain attached to the Beaujolais tradition as a way to reunite with loved ones after months of isolation. During challenging times, individuals tend to hold onto customs. Despite war or a pandemic, there is a desire to celebrate traditions such as Christmas or the Beaujolais Nouveau. Marie-Francoise, a 90-year-old Parisian, initially did not enjoy the new Beaujolais but after a second taste, she changed her opinion stating, "It’s a good wine, a very good wine. There is no better Beaujolais!". She made a statement.