Former British Prime Minister Tony Blair, known for his international role as a Middle East envoy, is now focusing on climate change by proposing a plan to cut greenhouse gas emissions in half by 2050. Blair recently traveled to Tokyo to introduce his climate change initiative and plans to visit China and India to discuss his proposals with the two largest developing economies. Blair emphasized the need for a new global deal with a significant reduction in emissions, acknowledging the challenge of determining the specifics of such a deal. During an interview with the Guardian newspaper, Blair expressed his intention to suggest reducing emissions by 50% by the middle of the century. He emphasized the urgency of this goal and stressed the importance of reaching a global agreement that involves key countries like America and China. Matthew Doyle, a spokesman for Blair, stated that the efforts of Blair were supported by the United States and the European Union, even though they had not officially committed to his proposed 50 percent reduction. Blair had conversations about the project with U.S. President George W. Bush, British Prime Minister Gordon Brown, and German Chancellor Angela Merkel. In an interview with the Guardian, Blair emphasized the importance of reaching an agreement on reducing greenhouse gases within two years. He warned that without significant action in the next two years, the focus would shift from prevention to adaptation by 2020. Blair also noted that simply telling people to consume less would not lead to progress, as the Chinese and Indian governments were focused on economic growth. They have a large population of extremely impoverished individuals who are in the process of industrializing and improving their living conditions, which is a positive development according to former Prime Minister Blair. Despite leaving office and taking on a role promoting economic development for Palestinians, Blair has faced criticism for his involvement in lucrative business, publishing, and public speaking ventures. One such deal includes working with Zurich Financial Services to create insurance products aimed at addressing the impact of climate change.