A YouTube video featuring Australia's potential Prime Minister Kevin Rudd dressed as Chairman Mao in a parody Chinese propaganda film is leading a covert video campaign against the major parties' election advertisements. The clip shows Rudd seeking votes from enthusiastic supporters, with Labour lawmakers and supporters holding up red books and flags. The video, complete with subtitles and heroic Chinese music, portrays Rudd as an earnest and intimidating figure who has control over celestial movements. Rudd, a 50-year-old former diplomat who speaks Mandarin, is surpassing conservative Prime Minister John Howard in polls before the November 24 parliamentary election, promising changes in education, health, and labour laws. In order to appeal to young voters, both major political parties have utilized the Internet for their campaign announcements, while voters are inundated with millions of dollars worth of election advertising daily. Despite this, a two-minute video featuring Rudd as Mao, created by Sydney law student Hugh Atkin and presented as a rejected Labour ad, has gained significant attention, surpassing official party material in views. Other videos portray Rudd in unflattering ways, such as allegedly picking and eating ear wax in parliament or a comedic cover of Led Zeppelin's "Stairway to Heaven" titled "Stairway to Kevin." Howard, facing a likely conservative defeat, has also faced criticism on YouTube for his fear-based campaign tactics against refugees and Islamic extremists in past elections. In 2007, "Killerspudly" is looking for a unique way to convince people to vote for him, sharing his thoughts with nearly 50,000 viewers. The official party's online content is more generic, resembling traditional TV ads to save money. The conservatives are criticizing Labour and Rudd's connections to unions and tax plans, while Labour is criticizing Howard for not signing the Kyoto climate pact, which is a significant concern for young voters. Smaller parties are also participating in the election activities. The Australian Greens have utilized YouTube to share a video featuring Howard and Rudd in bed, sleeping, surrounded by references to climate change and Australia's coal industry. Atkin, a 23-year-old who created a clip of Rudd with Mao, stated that he plans to vote for Labour despite poking fun at its leader's carefully-crafted image. He expressed a desire for Labour to win the election while also enjoying making jokes at their expense.