Juventus Stadium , known for sponsorship reasons as the Allianz Stadium since July 2017 , sometimes simply known in Italy as the Stadium , is an all-seater football stadium in the Vallette borough of Turin , Italy , and the home of Juventus F.C . The stadium was built on the site of Juventus ' and Torino 's former home , the Stadio delle Alpi , and is one of only three club-owned football stadiums in Serie A , alongside Sassuolo 's Mapei Stadium and Udinese 's Stadio Friuli .
Juventus Stadium together with two others are the only stadiums owned by football clubs in Serie A .