Ruff Ryders also started a subsidiary label , Ruff Ryders Indy , in 2010 , and has branched out into other areas , including Ruff Ryders Lifestyles ( a sports bike organization ) , Ruff Ryders Films ,   Powerhouse Recording Studios , NatPro , a promotional company , and RR Rescue.
Ruff Ryders Entertainment launched Ruff Ryders Lifestyles in 2001 .