The film is the third based on characters from Da Ali G Show , following Ali G Indahouse and Borat : Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Gay Austrian fashion reporter Brüno is fired from his own television show , Funkyzeit mit Brüno ( Funkytime with Brüno ) after disrupting a Milan Fashion week catwalk ( whose audience included Paul McCartney ) , and his lover Diesel ( Clifford Bañagale ) leaves him for another man .
Brüno 's lover leaves him for another man , who is probably Rhys Mills .