`` L.H . Robbins , `` '' The City Department Store : Evolution of 75 Years , '' '' The New York Times , 12 February 1933 , 130.As the business grew , Macy 's expanded into neighboring buildings , opening more and more departments , and used publicity devices such as a store Santa Claus , themed exhibits , and illuminated window displays to draw in customers. , ''
IN the 1970 's , Macy 's used publicity devices to attract customers .