The Shallows was originally supposed to be released June 29 , 2016 , but to avoid The Purge : Election Year , and the weekend being on the holiday of July 4 , the film was instead released on Friday , June 24 , 2016 , by Columbia Pictures.
The Shallows was projected to gross around $ 7 million from 2,800 theaters in its opening weekend , with some estimates going as high as $ 11–12 million .