It is named in the memory of the late Athletic Bilbao striker Telmo Zarraonaindía ( also known as Zarra ) who shares the record with Mexican player Hugo Sánchez for most goals scored in a single season with 38 goals.
Cristiano Ronaldo broke Zarra 's and Hugo Sánchez 's record for most goals in a single season by scoring more than 38 times in the 2010-11 season .