built to last, unlike apple branded power cords

Over the years, I have bought numerous apple brand iPhone power cords. They all broke rather quickly from standard wear and tear. So I decided to change things up and go with a different brand. And let me say that I could not be happier. I have had the amazon cord in my car for some time now and it has shown no signs of wearing out. It is reinforced and as durable as can be. (Plus it's apple certified) This is the last iPhone power cord you will ever need to buy.

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