Used for years, and I like it, but I refuse to pay $37 for face wash. Hello?

Love the cleanser, but why would I pay $10 more than I paid just 3 months ago? And at that time the price had also risen from the last time I purchased, and the bottle size was taller BUT with a significantly smaller amount. I have been buying this for over 6 years. I actually just started looking around for something new because I refuse to pay $37 for face wash. Hello?

###

