More like butter. Not strong at all. Not able to hold any shape. More like a cream.

This was not at all strong. Ridiculously creamy and soft, not a real mustache wax. I use other waxes that are firm, a bit sticky and able to hold a shape in the hair. Not this product. Perhaps I got a bad batch, but this has the consistency of a beard cream, not a wax. Scent is a bit strong - and a bit on the feminine side if you like that. Will not reorder.

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