Two years in and still shedding

We generally like this rug a lot, as it is an affordable wool rug with a nice pattern and color scheme. However, we have now had it for two years and it is continuously shedding. I regularly collect "hairballs" that have shed off of the rug and when we vacuum the canister fills up within minutes from the rug shedding fuzz. I had hoped that after two years it would have stopped, but no luck.

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