Didn't work to connect my Apple TV 4th gen to iTunes

Unfortunately the cable did not work with my Apple TV 4th gen, it is sitting there just blinking at me. I gave it 2 stars since I'm guessing its an OK-cable, it just did not solve the problem it advertised it could do. So extremely frustrating. I'm stuck, gone through about 3 or 4 USB-C cables now and I have never see the Apple TV appear in iTunes to be able to reset it, tried holding down the remote keys as well. Guess it'll make a snazzy paperweight. If anyone can offer a solution that works, I'll buy you a coffee :-)

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