Aicok is a high quality Chinese brand

I'd give it the final star if it lasts a year, but this has hardly been used. It's a nice piece of gear, works well, etc. but rating things like this too quickly is how so many kinds of Amazon things end up with 5 star reviews and break in 3 months. No reflection on this product, it's not my only Aicok item and the others are all doing fine. Aicok is the Black and Decker of China and has many kinds of countertop products, mostly very good quality, so I expect this to outlast our last couple of lower priced american made mixers. Good positive blade attaching and ejecting, switches and construction all first class. I think IF the blades truly are stainless steel rather than a steel rivet holding it together like my Sunbeam, I should be happy with it. Good power and balance. We also have the nice KitchenAid stand mixer for heavy duty baking and such, but sometimes you just need something you can grab quickly, use and pop the blades into a bowl to soak, so we picked this high powered unit. It does run a little fast, but that's pretty common of hand mixers these days... the big mixer can do slow beatings :)

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