Why am I paying for a completely superfluous drawstring bag?

The cables seem of fine enough design and construction, but why am I - why are WE - paying considerably extra for a completely irrelevant and superfluous Spandex-like drawstring bag? It adds considerably more to the the cost of production than a simple zip-lock bag. It's clearly intended to tinker with our perception of the quality of the product - the actual cables - while doing nothing at all to improve the quality of said cables. I don't appreciate being manipulated, do you? Had I noticed that such a bit of bubblegum was being included, I likely would have chosen another product. It only increases the cost and doesn't diminish the utility of the cables, however; I'm not likely to request a refund for this alone, but it will be remembered when another purchase of the same type is required.

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