Keeps my kids attention, but overpriced! But what kids toys aren’t?

At first glance, this item didn’t seem worth its price. It’s ok a foam type board, and the quality of the buckets and zipper are not so sturdy. But my 18 month old loves it! She is constantly playing with it. It comes with us everywhere and even my 4 year old takes her turns to play with it. I’m greatful for the way it keeps my kids attention, but I do think it should cost less for its quality. One can probably take some odds and ends around the house and make a similar quality item. Item is as pictured, but I expected it to be bigger for some reason.

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