Now I don't have to search all over the house ...

Now I don't have to search all over the house for my keys. A place for everything and everything in it's place! You could designate any old ash tray or bowl to fill the same role I suppose, but it's got versatile compartments and an attractive design. Only flaw I see is the hole in the bottom for phone charger would have the tray sitting unevenly on the cable if I actually made use of it.

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