It's decent for the price, but I won't buy it again.

The color went on well and was very pretty, but stained the hell out of everything in a way that no other brand has done... and I've been dying my hair funky colors for many years, using various brands. It looked great at first, but faded very quickly even though I was careful and I only wash my hair a couple of times a week. I wasn't unhappy with it, overall, but it definitely didn't impress me. The price being so low makes up a bit for the quality, but I've gone back to my favorite brand and likely won't use Arctic Fox again.

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