Jump Rope Scuffing after 10 minutes + UPDATE

FOLLOW UP FEEDBACK: I added a star (3 to 4) due to my satisfaction with owners Eric and Helen who responded to my review immediately, and offered to replace my jump rope which I accepted. My new jump rope arrived within 2 days. Additional Note: I would recommend this jump rope for indoors. My experience was on concrete (rough surface at a park) not over a smooth surface. The primary reason for increasing the rating one Star was due to the prompt reply and fast delivery. ORIGINAL FEEDBACK: I bought this jump rope exclusively because I read it is also for concrete. I do not have anywhere I can jump indoors. I understand that over time this will wear, however it began scuffing after only 10 min. of jumping. I am hoping Fitness Factor will respond on one of my posts because I just bought this rope and only used it 2x. I would like Fitness Factor to send me beads (as they mentioned in another review), since I do not want to spend any more money. For me, $14 is more than my budget allows for. See attached photo of scuffing after one 10 min. jump.

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