No L 53/8 Official Journal of the European Communities 28. 2. 92 COMMISSION REGULATION (EEC) No- 465/92 of 27 February 1992 on the implementation of measures to promote awareness of the health and nutritional value of milk and milk products THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the Buropean Economic. Community, Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products ('), as last’ amended by Regulation (EEC) No 1632/91 (3, and in particular Article 4 thereof, Whereas promotional and publicity measures for milk and milk products commenced in the Community in 1978 and have continued since then; whereas it has become apparent that consumers are frequently insuffici- ently informed of the health and nutritional value of the consumption of milk and milk products; whereas, for that reason, consumer awareness of the nutritional value of these products should be brought up to date ; whereas duly-qualified organizations should be invited to propose detailed programmes of measures to be carried out by them ; Whereas the organizations to be responsible for the measures must satisfy certain conditions; whereas, in particular, the activities of the organizations concerned must not be liable to cash with the aim pursued in promoting the marketing of milk products ; whereas it is therefore essential that proposals from organizations whose activities also cover the production, distribution or sales promotion of products which imitate milk and milk products should be barred ; o o Whereas, in order to ensure that the deadline for the presentation of the report by the contractor is complied with, provision should be made where that deadline is exceeded for a certain percentage of the Community funds allocated to be withheld ; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Milk and Milk Products, HAS ADOPTED THIS REGULATION : Article 1 1. Measures to promote an awareness of the health and nutritional value of milk and milk products for human consumption shall be financed under the conditions laid - down in this Regulation. () OJ No L 131, 26. 5. 1977, p. 6. () OJ No L 150, 15. 6. 1991, p. 23. Essentially these measures shall be aimed at target groups such as medical staff, teachers and consumer categories selected on the basis of suitable objective criteria, for example, their age. The most effective means of informa- tion are to be used for these measures, including televi- sion. 2. The following may qualify as measures within the meaning of paragraph 1: (a) the implemehtation of an information programme covering the following aspects : — diet and CHD, — other CHD risk factors, — diet and haemostati¢ function, — diet and cancer, — diet and immune function, — infant feeding, — the role of calcium in nutrition, —  micrountrients, — lactose intolerance, — milk protein allergy, — nutritional positives of dairy products. (b) the acquisition and assessment of scientific know- 3.  These measures shall be carried out within two years of the signing of contracts as referred to in Article 5 (1) (b). 4. The period fixed in paragraph 3 shall not prevent subsequent agreement to an extension where the party to a contract makes an appropriate application to the competent authority before the expiry date and provides evidence that, owing to exceptional circumstances beyond his control, he is unable to meet the deadline originally laid down. However, this extension may not exceed six months. : Article 2 1. The promotional measures referred to in Article 1 : (a) with the exception of the measure referred to in Article 1 (2) (b), shall be proposed by organizations with many years’ experience of milk and milk product