15. 3. 88 Official Journal of the European Communities ' .No L 69/13 COMMISSION REGULATION (EEC) No 664/88 of 11 March 1988 continuing the promotional and publicity measures in respect of milk and milk products referred to in Regulation (EEC) No 723/78 THE COMMISSION. OF THE EUROPEAN COMMUNITIES, Whereas the measures ;-)rovided for in this Regulation are in accordance with the opinion of the Management . » Committee for Milk and Milk Products, Having regard to the Treaty establishing the European Economic Community, # Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products (), as last amended by Regulation (EEC) No 1894/87 (), and in particular Article 4 thereof, : HAS ADOPTED THIS REGULATION : : . . ’ ) Article 1 Whereas the promotional and publicity measures first carried out pursuant to Commission Regulation (EEC) No , 723/78 (°), and last continued by Regulation (EEC) No 1. Publicity and promotional measures advocating 568/87 (*), have proved an effective means of expanding . human consumption of milk and milk products in the the markets in milk products in the Community ; whereas Commumty shall be encouraged under the condluons they should therefore be contmued during the 1988/89 laid down in this Regulation. milk year ; . 2. The following shall qualify as measures within the’ Whereas the organizations representing the dairy sector in meaning of paragraph 1: one or more Member States or in the Community should ’ be invited again to propose detailed programmes which | seminars, courses and conferences designed to provide these organizations would themselves carry out; personnel engaged in marketing milk and milk products with information and training or to aid such L. o . persons in spreading awareness about the consump- Whereas the organizations who will be responsible for the tion of these products. measures must satisfy certain requirements; whereas, in particular, care must be taken to ensure that Community milk products are promoted ; whereas the guidelines to be 3. These measures shall be carried out within a year of followed in this context were laid down in Commission the signature of the contract referred to in Article 5 (3) communication 86/C 272/03 concerning State involve- and in any case before 1 September 1989. However, a ment in the promotion of agricultural and fisheries longer time limit may be agreed in exceptional cases in products (°) ; whereas the activities of such operators must  accordance with Article 5 (2) to ensure maximum effec- not be liable to clash with the aim pursued in promoting - tiveness of the measure in question. the dlsposal of milk products for direct consumption ; whereas it is therefore essential that operators whose acti- . oL . vities also cover the production, distribution or sales 4. The time limit fixed in paragraph 3 shall not promotion of products which imitate milk and mllk prevent subsequent agreement to an extensi9n of tl}at products should be barred ; limit where the party to a contract, before the fixed expiry date, makes the appropriate application to the competent authority and proves that, due to exceptional circum- Whereas an integrated market survey should be carried stances beyond his control, he is unable to meet the dead- out to ascertain the effectiveness of the measures imple- line originally stipulated. However, this extension may mented ; not exceed six months. Whereas the other rules can, for the'most part, be drawn 5. Subject to a contract as referred to in Article 5 (3) from the earlier Regulations, account being taken of being concluded, measures carried out from 1 February relevant experience ; -1988 shall be eligible for the Community contribution. (3 O] No L 131, 26. 5. 1977, p. 6. 6. To ascertain the effectiveness of the measures imple- 8 8} Eg II: ;22’1?' Z ig%' p- gz‘ mented, an integrgted, market survey shall be carried out. 9 O] No L 57, 27. 2. 1987, g 22. The Commission shall issue an invitation to tender for () OJ No C 272, 28. 10. 1986, p. 3. this purpose.