No L 57/22 Official Journal of the European Communities 27. 2. 87 COMMISSION REGULATION (EEC) No 568/87 of 26 February 1987 continuing the promotional and publicity measures in respect of milk and milk products referred to in Regulation (EEC) No 723/78 THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Economic Community, Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products ('), as last amended by Regulation (EEC) No 1338/86 (%), and in particular Article 4 thereof, Whereas the promotional and publicity measures first carried out pursuant to Commission Regulation (EEC) No 723/78 (}), and last continued by Regulation (EEC) No 1151/86 (*), have proved an effective means of expanding the markets in milk products in the Community ; whereas they should therefore be continued during the 1987/88 milk year; Whereas. the organizations representing the dairy sector in one or more Member States or in the Community should be invited again to propose detailed programmes which these organizations would themselves carry out; Whereas the organizations who will be responsible for the measures must satisfy certain requirements; whereas the activities of such operators must not be liable to clash with the aim pursued in promoting the disposal of milk products for direct consumption ; whereas it is therefore essential that operators whose activities also cover the production, distribution or sales promotion of products which imitate milk and milk products should be barred ; Whereas the other rules can, for the most part, be drawn from the earlier Regulations, account being taken of relevant experience ; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Milk and Milk Products, HAS ADOPTED THIS REGULATION : Article 1 1. Publicity and promotional measures advocating human consumption of milk and milk products in the () OJ No L 131, 26. 5. 1977, p. 6. () OJ No L 119, 8. S. 1986, p. 27. () OJ No L 98, 11. 4. 1978, p. 5. (9 OJ No L 105, 22. 4. 1986, p. 11. Community shall be encouraged under the conditions laid down in this Regulation. Subsequent market surveys to ascertain the effectiveness of such measures must be undertaken as well. However, the costs relating thereto may not exceed 5 % of the total cost of the measure -concerned. 2. The following shall qualify as measures within the meaning of paragraph 1: — seminars, courses and conferences designed to provide personnel engaged in marketing milk and milk products with information and training or to aid such persons in spreading awareness about the consump- tion of these products, — the purchase of refrigerators and refrigerated dispen- sers,/ provided that the contractor undertakes to use them only for the distribution of milk and milk products and for a minimum period of five years. 3. These measures shall be carried out within a year of the signature of the contract referred to in Article 5 (3) and in any case before 1 July 1988. However, a longer time limit may be agreed in exceptional cases in accor- dance with Article 5 (2) to ensure maximum effectiveness of the measure in question. 4. The time limit fixed in paragraph 3 shall not prevent subsequent agreement to an extension of that limit where the party to a contract, before the fixed expiry date, makes the appropriate application to the competent authority and proves that, due to exceptional circum- stances beyond his control, he is unable to meet the dead- line originally stipulated. However, this extension may not exceed six months. 5. Subject to a contract as referred to in Article 5 (3) being concluded, measures carried out from 1 February 1987 shall be eligible for the Community contribution. Article 2 1.  The publicity and proniotional measures referred to in Article 1 (1) and (2): (a) shall be proposed by organizations representing the dairy sector in one or more Member States or in the Community ;