No L 205/8 Official Journal of the European Communities 3.8.90 COMMISSION REGULATION. (EEC) No 2282/90 of 31 July 1990 laying down detailed rules for increasing the consumption and utilization of apples and the consumption of citrus fruit THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty: establishing the European Economic Community, Having regard to Council Regulation (EEC) No 1195/90 of 7 May 1990 on measures to increase the consumption and utilization of -apples (), and in particular Article § thereof, Having regard to Council Regulation (EEC) No 1201/90 of 7 May 1990 on measures to increase the consumption of citrus fruit(?), and in particular- Article 4 thereof, Whereas Regulations (EEC) No 1195/90 and (EEC) No 1201/90 provide for the Community to contribute towards the financing of measures to encourage respecti- vely an increase in the consumption of fresh apples and the disposal of products processed from apples harvested in the Community and an increase in the consumption of fresh citrus fruit harvested in the Community ; Whereas the chief measures to be taken into considera- tion for granting Community financial -assistance should be defined ; Whereas these measures must form part.of a coherent strategy, contribute to the attainment of medium-term objectives and meet- criteria of Community - interest; whereas the. measures must involve the principal economic operators in the sector concerned, be presented in'a uniform manner and contain sufficient information to enable them to be -assessed ; Whereas..in order to encourage grouped initiatives and contacts between those concerned, provision should be made for a system -~for the dissemination of draft measures ; whereas such dissemination should be carried out by intermediary bodies appointed by the Member States ; Whereas detailed -rules should: be laid down to govern cooperation between the bodies appointed by the Member States and the Commission with a view to evaluating and selecting projects ; Whereas the various rules for carrying out commitments - - will be the subject of contracts between the interested parties and the competent national agencies drawn up on- the basis of standard contracts made available by the Commission ; () OJ No L 119, 11. 5. 1990, p. 53. () OJ No L 119, 11. 5. 1990, p. 6S. Whereas the Member States must supervise implementa- tion of the measures and the Commission must be kept informed of the results of measures provided for in -this Regulation ; Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Fruit and Vegetables, HAS ADOPTED THIS REGULATION : Article 1 1. The measures to increase the consumption and utili- zation of apples, referred to in Articles 1 and 2 of Regula- tion' (EEC) No 1195/90, and the consumption of citrus fruit, referred to in Article 1 of Regulation (EEC) No 1201/90, shall be presented within the framework of programmes. 2. ‘Programmes’ means a coherent -body of measures meeting the following requirements : — they must be on a sufficient scale to help increase the disposal of products and consumption, — they must cover products harvested in the Commu- nity, in particular during the main marketing periods, — they must enable production to be adjusted “and tailored to market requirements. 3.  Programmes may be multiannual, but their duration may not exceed three years. Article 2 Programmes shall cover more than one of the following measures, depending on the products involved. 1. For fresh apples, they shall .include : {a) determining market requirements: surveys and consumer tests ; (b) consumption : — the organization - of campaigns, nutrition and diet. — the study and tests- of new forms of market presentation and packaging, -— the organization of promotional campagins other than ordinary advertising, — participation in trade fairs and exhibitions, — preparation of publications and audiovisual material.