No L 101/22- Official Journal of the European Communities 21. 4. 90 COMMISSION REGULATION (EEC) No 1000/90 of 20 April 1990 continuing promotional and publicity measures in respect of milk and milk products THE- COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Economic Community, Having regard to Council Regulation (EEC) No 1679/77 of 17 May 1977 on a coresponsibility levy and on measures for expanding the markets in"-milk and milk products ("), as last amended by Regulation (EEC) No 1113/89 (3, and in parsticular ‘Article 4 thereof, Whereas the promotional and publicity measures first carried out pursuant to Commission-Regulation (EEC) No 723/78 (%), as amended by Regulation (EEC) No 1223/78 (*) ans last continued by Commission Regulation (EEC) No 381/89 (%), as last amended by Regulation (EEC) No 3748/89 (%), have proved an effective means of expan- ding the markets in milk products in the Community ; whereas they should therefore be continued and completed during the 1990/91 milk year; Whereas the organizations representing the dairy sector in one or more Member States or in the Community should be invited again to propose detailed programmes which these organizations would themselves carry out; Whereas the organizations who will be responsible for the measures must satisfy certain requirements ; whereas, in- particular, care. must be taken to ensure the Community milk products are promoted ; whereas the guidelines to be followed .in this context were laid down in Commission communication 86/C 272/03 :concerning State involve- ment in the promotion of agricultural and fisheries products (7) ; whereas the activities of such operators must not be liable to clash with the aim pursued in promoting the disposal of milk products for direct consumption ; whereas it is therefore essential that operators whose acti- vities” also cover -the production, distribution or . sales promotion of products which imitate milk and milk: products should be barred ; Whereas an integrated market survey should be carried out.again to ascertain the effectiveness of the measures implemented and a promotion strategy should be worked out; () OJ No L 131, 26. 5. 1977, p. 6. () OJ No L 118, 29. 4. 1989, p. 5. () OJ No L 98, 11. 4. 1978, p. 5. () OJ No L 152, 8. 6. 1978, p. 11. () OJ No L 44, 16. 2. 1989, p. 24. () OJ No L 364, 14. 12. 1989, p. 57. () O No C 272, 28. 10. 1986, p. 3. Whereas the other rules can, for the most part, be drawn from the earlier Regulations, account being taken of rele- vant experience ; ' Whereas the measures provided for in this Regulation are in accordance with the opinion: of the Management Committee for Milk and Milk Products, HAS ADOPTED THIS REGULATION : Article 1 1.  Publicity and promotional measures advocating human consumption of milk and milk products in the Community shall be encouraged under the conditions laid down in this Regulation. 2. As measures within the meaning of paragraph 1 may qualify in particular the following : — seminars, courses and conferences designed- to provide personnel engaged in marketing milk and milk products with information and training or to aid such persons in spreading awareness about the-consump- tion of these products, — the implementation of an integrated market survey to ascertain the effectivenes of the measures carried out, — the elaboration. of a strategy for the long-term plan- ning of publicity. measures, — the creation of a Community symbol to identify the genuine milk and milk products, — the continuation of a pan-Europe information programme at Community level. For the purpose of:the abovementioned measures, the Commission may invite tenders. Tenderers must in parti- cular furnish evidence that they have already successfully implemented publicity and promotional measures at international level.- 3. These measures shall be carried out within a year of the signature of the contract referred to in Article 5 (3) and in any case before 1 October 1991. However, a longer time limit may be agreed in exceptional cases in accor- dance with Article 5 (2) to ensure maximum effectiveness of the measure in question. 4.  The time limit fixed in paragraph 3 shall not prevent subsequent agreement to an extension of that limit where the party to a contract, before the fixed expiry date, makes the appropriate application to the competent