11. 5. 90 Official Journal of the European Communities No L 119/65 COUNCIL REGULATION (EEC) No 1201/90 of 7 May 1990 on measures to increase the consumption of citrus fruit THE COUNCIL OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Economic Community, and in particular Article 43 thereof, ‘ Having regard to the proposal from the Commission (1), Having regard to the opinion of the: European Parliament (2), Having regard to the opinion of the Economic and Social - Committee (3}, Whereas - the consumption ~of citrus fruit within the - Community is stagnating; whereas, moreover, surpluses of citrus fruit are-withdrawn from the market each year; whereas there are possibilities of increasing quantities consumed, in particular by bringing production closer into line with consumer taste; whereas, moreover, fruit and vegetables are healthy products the consumption of which should be encouraged as part of a health policy; Whereas the producer organizations have an important role to play in the implementation of measures to achieve that development: Whereas provision should be made for specific measures so that .consumption may be encouraged by a Community financial contribution towards the measures implemented; Whereas the aim of the measures provided for is to achieve the objectives laid down in Article 39 of the Treaty; whereas provision should be made for a Community financial contribution towards the implementation of those measures from. the Guarantee Section of the European Agricultural - Guidance and Guarantee Fund (EAGGF), HAS ADOPTED THIS REGULATION: - Article 1 The Community shall make a contribution of -up to 60% - towards the financing of measures to encourage an increase in the consumption of fresh citrus fruit harvested in the Community, including research into varietal diversification, presented and conducted by representative groups involving various branches of activity in the sector. The representative . nature of the groups shall be evaluated on the basis of the aim pursued. Article 2 The measures provided for in this Regulation must not relate to trade marks and must not refer to any Member State. Article 3~ The contribution towards the financing of the measures provided for in this Regulation shall be deemed intervention intended to stabilize the agricultural markets within the meaning of Article 3 (1) of Regulation (EEC) No 729/70 of the Council of 21 April 1970 on the financing of the common agricultural policy (*), as last amended by Regulation (EEC) No 2048/88 (5). It shall’ be financed by the EAGGF Guarantee Section. Article 4 The measures provided for in this Regulation shall be defined and the detailed rules for the application of this Regulation shall be adopted in. accordance with the procedure laid down in Article 33 of Regulation (EEC) No 1035/72 of the Council of 18 May 1972 on the common organization of - the market in fruit and vegetables (¢) as last amended by Regulation (EEC) No 1193790 (7). Article § This . Regulation shall enter into force on the day of its publication in the Official - Journal of the European Communities. This Regulation shall be binding in its entirety and directly- applicable -in all Member States. Done at Brussels,.7 May 1990. 1)"0J No C 49, 28. 2. 1990, p. 84. M (2) OJ No C 96, 17. 4. 1990. (?) O] No C 112, 7. 5. 1990, p. 34. For the Council The President - G. COLLINS (*) OJ No L 94, 28. 4. 1970, p. 13. (5) OJ No L 185, 15. 7. 1988, p. 1. () OJ No L 118, 20. 5. 1972, p. 1. ) (7} See page 43 of this Official Journal.