11. 5. 90 Official Journal of the European Communities No L 119/53 COUNCIL REGULATION (EEC) No 1195/90 of 7 May 1990 on measures to increase the consumption and utilization of apples THE COUNCIL OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Econorlic Community; and in particular Article 43 thereof, Having regard to the proposal from the Commission (1), Having regard to the opinion  of the European Parliament (2), Having regard to the opinion of the Economic and Social - Committee (3), Whereas the consumption of apples in the Community is stagnating; whereas, moreover, surpluses of apples are withdrawn from the market each year; whereas there are possibilities for increasing quantities consumed, in particular by bringing production closer into line with consumer tastes; whereas, moreover, fruit and vegetables are healthy products the consumption of which should be encouraged as part of a health policy; ' Whereas pbssibilities of increasing consumption of products sold fresh and of products prepared from apples must be developed; Whereas the producer organizations have a special role to play-in the implementation of measures to achieve that development; Whereas provision should be made for specific measures to increase the consumption of fresh apples -and for the development and diversification of processed products to be encouraged by a financial contribution from the Community to the measures implemented; Whereas the aim of the measures provided for is to achieve the objectiveslaid down in Article 39 of the Treaty; whereas provision should be made for a Community financial contribution towards the implementation of those measures from the Guarantee Section of the European Agricultural Guidance and Guarantee Fund, - HAS ADOPTED THIS REGULATION: Article 1 The Community shall ' make a contribution of up to 60% towards the financing of measures to encourage an increase (1) OJ No C 49, 28. 2. 1990, p. 72. (2) OJ No C 96, 17. 4. 1990. (?) O] No C 112, 7. 5. 1990, p. 34. in the consumption of fresh apples harvested in the Community, including research into varietal diversification, presented and conducted by representative groups involving various branches of activity of the sector. The representative nature of the groups shall be evaluated on the basis of the aim pursued. Article 2 1. The Community shall make a contribution-of up to 50% towards the financing of measures undertaken in the " framework of programmes with the objective of increasing the disposal of products processed from apples harvested in the Community. Such programines shall be drawn up and implemented jointly by one or more producer organizations and one or more apple processors. The measures may also cover chilled products prepared for direct consumption. 2. The Community contribution referred to in paragraph 1 shall amount to 60 % where the implementation of a programme includes the conclusion of delivery contracts between producer organizations and processors. Article 3 The measures provided for in Articles 1 and 2 must not relate to tradé marks and must not refer to any Member State. Article 4 The contribution towards the financing-of the measures provided for in Articles 1 and 2 shall be deemed intervention intended to.stabilize the agricultural markets within the meaning of Article 3 (1) of Regulation (EEC) No 729/70 of the Council of 21 April 1970 on the financing of the common agricultural policy (*), as last amended by Regulation (EEC) No 2048/88 (). It shall be financed by the EAGGF Guarantee Section. Article 5 The measures provided for in Articles 1 and 2 shall be defined and the detailed rules for the application of this Regulation shall be adopted in accordance with the (*) OJ No L 94, 28. 4. 1970, p. 13. (%) O No L 185, 15. 7. 1988, p. 1.