28. 4. 92 Official Journal of the European Communities No L 110/35 COMMISSION REGULATION (EEC) No 1037/92 of 27 April 1992 on the implementation of promotional and publicity measures in respect of milk and milk products THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Economic Community, Having regard to Council Regulation (EEC) No 1079/77 of 17 May 1977 on a co-responsibility levy and on measures for expanding the markets in milk and milk products ('), as last amended by Regulation (EEC) No 1632/91 (3, and in particular Article 4 thereof, Whereas promotional and publicity measures for milk and milk products commenced in the Community in 1978 and have continued since then owing to their effec- tiveness in expanding the markets in milk products in the Member States; whereas they should accordingly be continued and duly qualified organizations should again be invited to propose detailed programmes of measures which these organizations would themselves carry out; Whereas the organizations which will be responsible for the measures must satisfy certain conditions ; whereas in particular care must be taken to ensure that milk products from the Community are promoted ; whereas the guide- lines to be followed in this context were laid down in Commission communication 86/C 272/03 concerning State involvement in the promotion of agricultural and fisheries products (°) ; whereas the activities of the organi- zations concerned as a whole must not in particular be liable to clash with the aim pursued in promotion the disposal of milk products ; whereas it is therefore essential that proposals from organizations whose activities also cover the production, distribution or sales promotion of products which imitate milk and milk products should be barred ; Whereas amendments should be made to the earlier Regulations in the light of the experience gained in this area ; Whereas, in order to ensure that the deadline for the presentation of the report by the contractor is complied with, provision should be made where that deadline is exceeded for an amount to be withheld from the Community funds allocated ; () OJ No L 131, 26. 5. 1977, p. 6. () OJ No L 150, 15. 6. 1991, p. 23. () O] No C 272, 28. 10. 1986, p. 3. Whereas the measures provided for in this Regulation are in accordance with the opinion of the Management Committee for Milk and Milk Products, HAS ADOPTED THIS REGULATION: Article 1 1. Under the conditions laid down in this Regulation publicity and promotional measures advocating human consumption of milk and milk products in the Commu- nity shall be partially financed. 2. For the purposes of paragraph 1, ‘measures’ shall mean every publicity and promotion measure selected by the Commission in accordance with the procedure as referred to in Article S. 3. Measures shall be carried out within one year of the signing of contracts as referred to in Article § (1). 4. The time limit fixed in paragraph 3 shall not prevent : (a) subsequent agreement to an extension of that limit where the party to a contract makes an appropriate application to the competent authority before its expiry date and provides evidence that, owing to exceptional circumstances beyond his control, he is unable to meet the deadline originally stipulated. However, this extension may not exceed six months ; (b) measures as referred to in paragraph 2 implemented with effect from the entry into force of this Regulation from qualifying for Community financing. Article 2 1. The publicity and promotional measures referred to in Article 1: (a) shall be proposed by organizations which have several years’ experience of promoting milk and milk products, have the necessary qualifications to carry out the proposed measures and can ensure the satisfactory completion of the work ; (b) shall be carried out as far as possible by the organiza- tion which has made the proposal. In cases where that organization must use subcontractors, the proposal must contain a duly justified application for a deroga- tion.