 Bí a bá ra aṣọ ẹgbẹfà, tí a sì nà á han eèyàn ẹgbẹfà, aṣọ ọhún ò níyì mọ.  If we buy an expensive item of clothing and we show it to tons of people, the clothes no longer command respect. Familiarity breeds contempt. Yoruba proverb : Negative 