 Pari gbolohun ti o tẹle: Fidio orin rẹ, ti Hannah Lux Davis ṣe itọsọna, ṣe iṣafihan akọkọ rẹ lori oju opo wẹẹbu aṣọ aṣọ Amẹrika Guess ni Oṣu Kẹjọ Ọjọ 28, Ọdun 2016, ati awọn ẹya Grande ni ile-idaraya ati fifun pẹlu awọn ọkunrin ti ko ni aṣọ ni sauna pẹlu Minaj. Fidio orin naa ti gba ipinnu ni 2017 MTV Video Music Awards fun Choreography ti o dara julọ. Grande ati Minaj ṣe Side to Side ni 2016 MTV Video Music Awards ati awọn : Àwọn Ẹbùn Orin Amẹríkà. Grande tun ti ṣe igbega orin naa pẹlu awọn iṣe tẹlifisiọnu lori The Tonight Show Starring Jimmy Fallon ati lori The Ellen DeGeneres Show. 