 Complete the following phrase:  In 1936 Alec Simpson brought Hoff  at the age of 33  to London, and commissioned him to produce a series of illustrations of handsome, virile, sporting men - wearing Simpson clothes - that were to become the representation of Simpson style for a quarter of a century joined  once Simpson Piccadilly added womens clothes to its stock  by fashionable, elegant and charming women. First used in the direct mail brochures, Hoffs illustrations soon became the mainstay of Simpson advertising. Bill Crawford - the advertising agent of Simpsons - recognized the power of this imagery, and when 