 Complete the following phrase:  The newly painted helmets debuted during a pre-season match-up between the Rams and Redskins at the Los Angeles Coliseum before a crowd of 105,000. Upon seeing the new helmets the crowd began cheering, which was followed by a five-minute standing ovation. To this day, Gehrkes rams horn logo is still worn by the team. By 1949, the Riddell sporting goods company had created a plastic helmet, baking in Gehrkes design. Some observers of the 