 Complete the following phrase:  In early 2009, World Wrestling Entertainment WWE ran a poll on their official website in which fans could vote on the name of that years October pay-per-view PPV, which would replace the previously annual October PPV, No Mercy. Hell in a Cell was chosen over No Escape, Locked Up, and Rage in a Cage. The 2009 Hell in a Cell PPV, which was held on October 4 at the Prudential Center in Newark, New Jersey, thus became the inaugural event of a now annual gimmick pay-per-view for WWE, generally held in Octoberthe only exception being the 