 Complete the following phrase:  The new owners, the Haas family, owners of Levi Strauss, were inexperienced in baseball. They gave Martin the additional title of player development director, with complete authority over the baseball side of the operationeffectively making him his own general manager. Martin brought his aggressive style of play, which was dubbed Billyball by a sportswriter early in the 1981 season. The name stuck; the As later trademarked it. The As were at in early May, Martin appeared on the cover of Time magazine, and the five-man rotation was on the cover of Sports Illustrated. Mike Norris, Rick Langford, Matt Keough, Steve McCatty, and Brian Kingman had a cumulative ERA of 1.42. They also threw 94 complete gamesfar and away the most in the American Leaguein part because Martin did not trust his untested bullpen. He was applauded by baseball fans across the country even when he was kicked out of a game and suspended by the league for a week for kicking dirt on the umpire. The Oakland momentum was finally checked by the 1981 Major League Baseball strike, which shut down baseball for nearly two months midseason. The season was split into two halves, the division leaders at the time of the strike in the AL West, the As to play the second-half winners the Royals in a special division series. The As won in three straight games to face the Yankees in the 