 Complete the following phrase:  During the 1970s, the phenomenon became a subject of academic study in America in the fields of sociology, psychology and communications. Among sociological studies, Barbara Suczek recognised it as, in Schaffners description, a contemporary reading of the archetypal myth wherein the beautiful youth dies and is resurrected as a god. Psychologists Ralph Rosnow and Gary Fine attributed its popularity partly to the shared, vicarious experience of searching for clues without consequence for the participants. They also said that for a generation distrustful of the media following the Warren Commissions report, it was able to thrive amid a climate informed by The credibility gap of Lyndon Johnsons presidency, the widely circulated rumors after the Martin Luther King Jr. and 