 Complete the following phrase:  For a brief time in fall 2009, NBC followed a significantly different model in September 2009, following severe losses of audience for its scripted dramas. Jay Leno, formerly the host of NBCs long-running The Tonight Show franchise, had moved his show to 10:00 p.m. Eastern Time, ahead of the local newscasts on most stations in a time slot that competes with CBSs and ABCs prime time programming though Fox affiliates would have cut to post-primetime news or sitcom reruns by this time. Beginning in September 2009, Leno hosted The Jay Leno Show, which was mostly similar to The Tonight Show with Jay Leno with a few adjustments. This made way for Co OBrien formerly the host of Late Night with Co OBrien, another long-running NBC late night franchise to take over The Tonight Show with Co OBrien, while Jimmy Fallon has assumed hosting duties for Late Night with Jimmy Fallon. The remaining late night programs Poker After Dark and Last Call with Carson Daly remained as is, and NBC warned its affiliates not to preempt or delay Leno for local news. After affiliates fears of significantly lower ratings for local news were in fact realized, NBC announced it would indeed cancel its 10:00 p.m. experiment and move Leno back to his traditional start time of 11:35 originally by moving The Jay Leno Show, before rejoining as host of the latter show outright 