 Complete the following phrase:  It is now was added in an almost matter-of-fact way after Hurst had scored the goal. Since 1966, the phrase they think its all over has become well known in modern English. Although unrehearsed, and spoken in the particular circumstances of the game, the words echoed to an extent those of German commentator Herbert Zimmermann  Its over! Over! Over! Germany are the World Champions  when West Germany won the 