 Complete the following phrase:  The estimated cost of marketing Superman Returns in the United States was 45.5 million, the second-highest of the year behind Disneys 53.5 million campaign for Cars. Warner Bros. made tie-in deals with General Mills, Burger King, Duracell, Pepsi, Doritos, Papa Johns Pizza, 7-Eleven and Colgate. The film was also advertised with Red Bull Racing Formula One cars at the 