 Complete the following phrase:  The growth of commercialism in English football during the late 1980s and early 1990s paved the way for Arsenal and other prominent clubs to seek the possibility of setting up a new top-flight division. Unhappy with how income was distributed to the lower leagues and wanting to exploit television rights, Arsenal and 21 other First Division clubs handed a notice of resignation from the Football League by August 1991. The breakaway division, entitled the Premier League, was administered by The Football Association and received ficial backing from Sky Television. Arsenal finished 10th in the inaugural season; the club did well in other competitions, winning a unique FA and League Cup double. They were victorious in the 