 Complete the following phrase:  He began expanding the company nationally by promoting in areas outside of the companys Northeast U.S. stomping grounds and by signing talent from other companies, such as the American Wrestling Association AWA. In 1984, he recruited Hulk Hogan to be the WWFs charismatic new megastar, and the two quickly drew the ire of industry peers as the promotion began traveling and broadcasting into rival territories. Nevertheless, McMahon who still also fronted as the WWFs squeaky clean babyface announcer created The Rock n Wrestling Connection by incorporating pop music stars into wrestling storylines. As a result, the WWF was able to expand its fanbase into a national mainstream audience as the promotion was featured heavily on MTV programming. On March 31, 1985, he ran 