 Complete the following phrase:  The Southern Poverty Law Center described the site as the newest up and comer in the heated competition to rule the hate web, which has in the last six months up to March 2015 often topped the oldest and largest hate site on the web, Stormfront, in terms of reach and page views, based on Alexa data. Anglin claimed in May 2016 that the websites traffic had doubled over the last six months, peaking at 120,000 daily visitors. The website is part of the alt-right movement, and it calls itself The Worlds Most Visited Alt-Right Website. As the movement made headlines in mid-2016, bolstered in part by the unexpected rise of Donald Trump and 