 Complete the following phrase:  In 1951, Cohen joined the NBA as the leagues publicity director. He teamed up with NBA President Maurice Podoloff, forming a two-man office. At that time, the basketball world had just been stunned by the college basketball point-shaving scandal. Cohen came up with an idea of hosting an All-Star Game featuring the leagues best player, similar to the Major League Baseballs All-Star Game. He believed that such showcase would regain fans interest in basketball. Podoloff and the majority of team owners were pessimistic that the idea would go bad and taint the leagues image. However, Boston Celtics owner remained confident with Cohens idea. He offered to host the game and to cover all the expenses or potential losses incurred from the game. The 