 Complete the following phrase:  Significant players from this era included the now-veteran Adelardo and regular goalscorers Luis Aragonés, Javier Irureta and José Eulogio Gárate, the latter winning the Pichichi three times in 1969, 1970 and 1971. In the 1970s, Atlético also recruited several Argentine players, signing Rubén Ayala, Panadero Díaz and Ramón Cacho Heredia as well as coach Juan Carlos Lorenzo. Lorenzo believed in discipline, caution and disrupting the opponents game, and although controversial, his methods proved successfulafter winning La Liga in 1973, the club reached the 