 Complete the following phrase:  Le Classique is a football match that is contested between Paris Saint-Germain and Olympique de Marseille. The term Classique is modelled on El Clásico, contested between Barcelona and Real Madrid. Like all the games major rivalries, the antipathy between PSG and Marseille extends outside the pitch. The French clásico has a historical, cultural and social importance that makes it more than just a football game, pitching capital against province, and the traditional wealth and high culture of Paris against the industrial and cosmopolitan traditions of Marseille. However, this rivalry appears only in the 1990s, where it is promoted by the respective owners of PSG - Canal, the TV channel which broadcast the League 1 football matches - and Olympique de Marseile - Bernard Tapie, also owner of the sports company Adidas -, for obvious marketing reasons. It is sometimes seen as the favourite son of French football against its enfants terribles. With PSG being located in the north in the French capital and Marseille located along the Mediterranean coast, the rivalry is often referred to as the North versus the South. PSG and Marseille are the only French clubs to have won European trophies besides Lyon, PSG having won the UEFA Cup Winners Cup in 1996 and Marseille won the UEFA Champions League in 