 Complete the following phrase:  The book combines analyses of case studies with summaries of social science research, drawing on academic studies, accident reports, and original interviews. The case studies include, for example, a failed social media campaign at Starbucks, a Thanksgiving dinner gone awry, the Three Mile Island nuclear accident, the Flint water crisis, Nasdaqs botched handling of the Facebook IPO, the accidents of the space shuttles Challenger and 