 Complete the following phrase:  George and Gordon Gund purchased the franchise in 1983. During the latter half of the 1980s and through much of the 1990s, the Cavs were a regular playoff contender, led by players such as Mark Price and Brad Daugherty, and advanced to the Eastern Conference Finals in 1992. After the teams playoff appearance in 1998, however, the Cavs had six consecutive losing seasons with no playoff action. Cleveland was awarded with the top overall pick in the 2003 draft, and they selected LeBron James. Behind James and Zydrunas Ilgauskas, the Cavaliers again became a regular playoff contender by 2005. They made their first appearance in the NBA Finals in 2007 after winning the first Eastern Conference championship in franchise history. After failing to return to the NBA Finals in the ensuing three seasons, James joined the Miami Heat in 2010. As a result, the Cavaliers finished the 201011 season last in the conference, enduring a 26-game losing streak that, as of 2017, ranks as the longest in NBA history for a single season and second overall. Between 2010 and 2014, however, the team won the top pick in the NBA draft lottery three times, first in 2011 where they selected Kyrie Irving, and again in 