 Complete the following phrase:  Cog is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. WiedenKennedy developed a GB6 million marketing campaign around Cog and its partner pieces, Sense and Everyday, broadcast later in the year. The piece itself was produced on a budget of 1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of Cog was broadcast on British television on 6 April 2003, during a commercial break in ITVs coverage of the 