 Complete the following phrase:  In June 2010, he had his 150,000 a year contract with ITV cancelled for giving away World Cup tickets for the Netherlands v Denmark match. Meant for family and friends, he passed them onwards to a friend who then sold them to Bavaria Brewery. The Brewery company orchestrated an ambush marketing event, in breach of FIFA rules. The incident also led to him losing his role as an ambassador for Englands 2018 World Cup bid. Earle described his actions as naive and insisted that he had not profited in any way. It later emerged that ITV had given Earle 400 free tickets for the tournament, including 40 for 