 Complete the following phrase:  Although association football is the most popular spectator sport in Russia, rugby has been growing in terms of player base, spectator interest and media coverage in recent years. Rugbys rise into mainstream media happened a few years ago when the Heineken Cup, a club tournament in Europe, was given television coverage on the 7TV sports channel. 7TV also broadcast the 2003 Rugby World Cup. Subsequently, Russias domestic championship, the Professional Rugby League, has earned weekly coverage on the RTR-Sport channel a number of countries also receive this channel, such as Ukraine, though the games are not shown live. In addition to television coverage, rugby now features in mainstream news publications. In early 2006, RTR-Sport purchased the rights to cover the 2007 Rugby World Cup. In 2007 Moscow made an unsuccessful bid to host the 2009 Rugby World Cup Sevens. It was announced in February 2009 that the Rugby Union of Russia would again bid to host the Rugby World Cup Sevens, in 