 Complete the following phrase:  Ulric Richard Gustav Neisser December 8, 1928  February 17, 2012 was a German-American psychologist and member of the US National Academy of Sciences. He has been referred to as the father of cognitive psychology. Neisser researched and wrote about perception and memory. He posited that a persons mental processes could be measured and subsequently analyzed. In 1967, Neisser published Cognitive Psychology, which he later said was considered an attack on behaviorist psychological paradigms. Cognitive Psychology brought Neisser instant fame and recognition in the field of psychology. While Cognitive Psychology was considered unconventional, it was Neissers Cognition and Reality that contained some of his most controversial ideas. A main theme in Cognition and Reality is Neissers advocacy for experiments on perception occurring in natural ecologically valid settings. Neisser postulated that memory is, largely, reconstructed and not a snap shot of the moment. Neisser illustrated this during one of his highly publicized studies on peoples memories of the 