he 
permanent loss of customers’ data unless the provider takes adequate 
measures to backup data.  Furthermore, the burden of avoiding data loss does 
not fall solely on the provider’s shoulders.  If a customer encrypts his or her 
data before uploading it to the cloud, but loses the encryption key, the data 
will be lost as well. 
2.1 Implications 
Under the new EU data protection rules, data destruction and corruption of 
personal data are considered forms of data breaches and would require 
appropriate 