or visual message that is meant to be conveyed. [Archives] 
n., The essential matter or substance of a written work or discourse, as opposed to its form or style. In a more general sense, all
the ideas, topics, facts, or statements contained in a book or other written work. Synonymous in this sense with subject matter. 
Also refers to the matter that is the subject of a course of study. Compare with contents. See also: content analysis and editorial
content. 
[Computer and Information Sciences] 
Also refers