 Brute Force Accounts maintain that in metaphor, no words go missing and neither words nor speakers are induced to mean anything out of the ordinary. Instead, an utterance that would otherwise be idle or pointless produces something Richard Moran calls a “framing effect”(Moran, 1989): listeners are induced to view or consider or experience the primary subject (or subjects) in a fresh and special light, a light afforded by juxtaposing it (or them) with the secondary subject (or subjects). What makes a remark metaphorical is the fact that it induces this framing effect—together, perhaps, with the specific syntactic strategy it employs for getting the job done. Paraphrase (so-called) is best viewed as an effort to provide a salient and representative sample of the real or apparent truths about the primary subject(s) the framing effect induces us to notice, think about, or dwell upon. It mustn’t be viewed as a restatement of some metaphorically expressed or metaphorically conveyed message, since there is no such message, restatable or otherwise. As Donald Davidson put it in the most influential statement of such an account, “What Metaphors Mean”: