 As he says, post-Gricean pragmatic theories are indispensable here for explaining how this form of manipulation works, in that they can invoke principles and heuristics of how the intended meaning is recovered by the addressee. He focuses on contextualist accounts that capture the proposition expressed, or Recanati’s what is said and Sperber and Wilson’s explicature. Secundum quid is explained as a strategy of manipulation that makes use of the pragmatic process of enrichment, but relying not on the assumptions shared by the interlocutors but instead substituting unwarranted, strategically chosen ones: