 Finally, others argue that the focus on personal responsibility in debates regarding priority setting and health promotion is misplaced or even fundamentally mistaken. Phoebe Friesen (2018: 56) makes a strong case that the behaviors policymakers wish to hold people responsible for—e.g., excessive drinking, smoking, and poor eating habits—are stigmatized. She challenges proponents of considering personal responsibility in health policy to either explain their focus on socially undesirable behaviors, or to extend their arguments to include behaviors that contribute to ill health, are known to be risky, and that are under people’s control—e.g., living in a city with high levels of air pollution, engaging in a dangerous sport, or spending too much time in the sun (Friesen 2018: 56). Others worry that a focus on individual responsibility may distract policymakers from the more urgent need to address the social determinants of health and may also stigmatize people who act “irresponsibly” (Voigt 2013; Goldberg 2012). Since socio-economic conditions are the principal determinants of health outcomes, these critics argue, such structural factors ought to be the focus of public policy.