It is most appropriate, according to Ehrenfels, to begin a philosophical investigation by taking into account what is indicated by ordinary language. However, by no means is it obligatory to leave the matter there. Sometimes a revision of the concept in question is needed. Such a revision he finds to be necessary regarding the concept of value. While ordinary language seems to indicate that the value of something is among its objective properties, such a value-property is not to be found in reality. Rather, as long as we adhere to such a conception of value, it seems to be mystical. Though we ordinarily think that we desire objects because they are “valuable” (i.e., because they supposedly have this “mystical, incomprehensible essence”), the fact of the matter, says Ehrenfels, is that we ascribe value to objects because we desire them (Ehrenfels 1897, 2, also see Fabian in Albertazzi et al. 1996, 166; Reicher 2017, 284 f.).