 A piece of data (cited by Dreyfus 1990) helps to illuminate this idea. Each society seems to have its own sense of what counts as an appropriate distance to stand from someone during verbal communication, and this varies depending on whether the other person is a lover, a friend, a colleague, or a business acquaintance, and on whether communication is taking place in noisy or quiet circumstances. Such standing-distance practices are of course normative, in that they involve a sense of what one should and shouldn't do. And the norms in question are culturally specific. So what this example illustrates is that the phenomenon of the Others, the ‘who’ of everyday Dasein, the group from whom for the most part I do not stand out, is my culture, understood not as the sum of all its members, but as an ontological phenomenon in its own right. This explains the following striking remark. “The ‘who’ is not this one, not that one, not oneself, not some people, and not the sum of them all. The ‘who’ is the neuter, the ‘they’ ” (Being and Time 27: 164). Another way to capture this idea is to say that what I do is determined largely by ‘what one does’, and ‘what one does’ is something that I absorb in various ways from my culture. Thus Dreyfus (1990) prefers to translate das Man not as ‘the “they” ’, but as ‘the one’.