 The power of this representation lies in the fact that an object being a member of a set is easily conceptualized as the object falling inside the set, just as locations on the page are thought of as falling inside or outside drawn circles. The system’s power also lies in the fact that no additional conventions are needed to establish the meanings of diagrams involving more than one circle: relationships holding among sets are asserted by means of the same relationships holding among the circles representing them. The representations of the two universal statements, ‘All Aare B’ and ‘No A is B,’ illustrate this strength of the system.