 Still, for many interpreters of Aristotle, from the times of the great Roman rhetoricians on, it is hard to embrace the thought that Aristotle — the famous author of the Nicomachean Ethics and the Politics — who in his ethical work praises the life in accordance with human virtue, could ever endorse a rhetorical project that is not meant to promote virtue and happiness in the city-state (polis). Is it, in other words, possible or likely that Aristotle, whose name in the history of moral philosophy stands for an ethics based on the sustainable development of moral virtues, endorses a technique of rhetoric that does not serve the purpose of promoting virtuous goals? This is a legitimate worry. It can be addressed by distinguishing internal from external ends of rhetoric (which is, to be sure, not Aristotle’s distinction; however, he uses a similar distinction between a thing’s proper function, corresponding to the internal end, and the question what something is useful for, corresponding to the external end). The internal end, i.e. the function that defines the art of rhetoric, is to consider what is persuasive (see above  § 4.1),  and since there might be persuasive aspects on both sides of a question, the art of rhetoric as such — i.e. according to its internal end — is neutral with regard to true and false, just and unjust, noble and wicked points of view. It can be equally used for promoting good or bad positions (even though, as Aristotle says, it is easier to promote the good ones). All this follows from the dialectical character of Aristotle’s art of rhetoric (see above  § 3).  If we are interested, by contrast, in the external ends of rhetoric, i.e. the question of what it is useful for (see above  § 4.2)  or the question of how Aristotle himself wants this art to be used, then it is easy to contrive a plausible story either based on Aristotle’s ethico-political writings or on hints given in the Rhetoric itself (see e.g. Dow 2015, 64–75, for such an attempt) about the morally desirable uses of a style of rhetoric that is based on arguments (sanctioning convicted offenders, defending innocent culprits, averting political decisions that are likely to do harm to the city-state, voicing the point of view of the decent citizens, defending the rule of law, standing up to insurrectionists and demagogues, etc.).