 According to the Individuation assumption, the norm of assertion is individuating: assertion can be defined as the unique speech act who is subject to this unique norm (Williamson 2000: 241; Goldberg 2015: 25; Montminy 2013a). It should be emphasized here that it is being subject to the norm that characterizes assertion, not conforming to the norm. An assertion that violates the norm is still an assertion. A definition of assertion in terms of its norm would read as: