 One way to distinguish consequentialist from deontological theories is in terms of how each approaches value. Philip Pettit has suggested that while consequentialist theories required promotion of value, deontological theories recommend that value be honored or respected.  On each of these views, value is an important component of the theory, and theories will be partially delineated according to their theory of value. A utilitarian such as Jeremey Bentham believes that hedonism is the correct theory of value, whereas someone such as G. E. Moore, a utilitarian but a pluralist regarding value, believes that hedonism is much too narrow an account. A Kantian, on the other hand, views value as grounded in rational nature, in a will conforming to the Categorical Imperative.