 But neoliberals instead advance a view about the design of social institutions, and not a particular ethos of social life. In fact, they have rather little to say about how to live the good life. Instead, neoliberals argue that their defense of capitalism does not necessitate profit seeking as a way of life and that markets do not produce people with such an ethos. It is true that they think certain attitudes and values, such as an excessive focus on social justice, equality of outcomes, hostility to all pursuit of profit, can undermine the foundations of a free society. But that does not imply that they embrace a consumerist ethos.