We have seen that rule-consequentialism evaluates rules on the basis of the expected value of their acceptance by the overwhelming majority.  What rules will such an approach endorse? It will endorse rules prohibiting physically attacking innocent people or their property, taking the property of others, breaking one’s promises, and lying. It will also endorse rules requiring one to pay special attention to the needs of one’s family and friends, but more generally to be willing to help others with their (morally permissible) projects. Why? The crude answer is that a society where such rules are widely internalised and thus accepted would be likely to have more good in it than one lacking such rules.