 As discussed in  Section 1.2,  biomedicine co-evolved with the West’s social and economic institutions in the aftermath of World War Two. Of particular importance, the individualism of Western capitalism has meshed with biomedicine’s ontological view of the body as effectively separable from its social context. Briggs and Hallin describe the how contemporary media and biomedicine work to coproduce public knowledge about health and disease, a process they dub biomediatization (Briggs &amp; Hallin 2016).