 Unlike the causal account of corruption (see  section 2.2  above), Lessig’s notion of institutional corruption commits him only to normatively neutral institutional purposes (Lessig 2014; Lessig 2013b: 14) rather than to morally good or otherwise valuable institutional purposes. Accordingly, by Lessig’s lights, to say of a university that it has as a fundamental purpose to educate (to some objectively acceptable, minimum standard) is merely to say that this is a de facto fundamental purpose. Therefore, being market-based it could change its order of priorities; i.e., it would be perfectly entitled to prioritize profit over educational standards, just as, for instance, a retail store is perfectly entitled to prioritize profit over its standards of service to its customers.