 Who has the final say whether or not some information about a user is communicated or not? Who is allowed to sell your medical records, your financial records, your email, your browser history, etc.? If you do not have control over this process, then how can you enforce your own moral right to privacy? For instance Alan Westin argued in the very early decades of the advance of digital information technologies that control of access to one’s personal information was the key to maintaining privacy (Westin, 1967). It follows that if we care about privacy, then we should give all the control of access to personal information to the individual. Most corporate entities resist this notion for the simple reason that information about users has become a primary commodity in the digital world boosting the vast fortunes of corporations like Google or Facebook. Indeed, there is a great deal of utility each of us gains from the services provided by internet search companies like Google and social networks such as Facebook. It might be argued that it is actually a fair exchange we receive since they provide search results and other applications for free and they offset the cost of creating those valuable serviced by collecting data from individual user behavior that can be monetized in various lucrative ways. A major component of the profit model for these companies is based on directed advertising where the information collected on the user is used to help identify advertising that will be most effective on a particular user based on his or her search history and other online behaviors. Simply by using the free applications offered, each user tacitly agrees to give up some amount of privacy that varies with the applications they are using. Even if we were to agree that there is some utility to the services users receive in this exchange, there are still many potential moral problems with this arrangement. If we follow the argument raised by Westin earlier that privacy is equivalent to information control (ibid.), then we do seem to be ceding our privacy away little by little given that we have almost no control or even much understanding of the vast amounts of digital information that is collected about us.