 Most people take it for granted that a competently performed quantum measurement procedure has a unique, objective outcome. QBists deny this, assimilating a measurement outcome to an agent’s personal experience—including her experience of another agent’s verbal report of his outcome. QBists take a measurement outcome to be personal to the agent whose action elicited it. This tenet is key both to QBist denial that quantum phenomena involve any nonlocal influence (Fuchs, Mermin and Schack 2014) and to the QBist (DeBrota, Fuchs and Schack 2020) resolution of the paradox of Wigner’s friend (see the entry on  Everett’s relative-state formulation of quantum mechanics).  But their notions of experience and agency are broad enough to encompass personal experiences of agents other than individual, conscious humans.