 The degree to which imagery and affective states are intertwined is further emphasized by the mood congruency effect (Blaney 1986, Matt et al. 1992, Gaddy and Ingram 2014). The most famous example of mood congruency effect is mood congruent memory (Loeffler et al. 2013) – we are more likely to recall scary memories when we are scared, for example. But mood congruency also works in the case of mental imagery: your general mood makes it more likely that you form mental imagery that is congruent with your mood. And it makes it less likely that you form mental imagery that is not congruent with your mood. We also encode emotionally salient stimuli in a more detailed manner, which makes it possible to form more vivid mental imagery (Yonelinas &amp; Ritchey 2015, Hamann 2001, LaBar &amp; Cabeza 2006, Phelps 2004).