 Another difficulty for actualist forms of HOT theory takes the form of a puzzle: how can the targeting of a perceptual state by HOT make the former ‘light up’, and acquire the properties of ‘feel’ or what it is like-ness? Suppose, for example, that I am undergoing an unconscious perception of red. How could such a percept then acquire the properties distinctive of phenomenal consciousness merely by virtue of me coming to think (in non-inferential fashion) that I am undergoing an experience of red?