 In the spirit of Horgan and Tienson’s appeal for a reader to “pay attention to your own experience” ([2002] p. 521), I have just done the decisive experiment: I thought first that George Bush is President of the United States, and had CNN-mediated auditory and visual phenomenology that focussed on one of his speeches. I then took a short break, doodled a little, wandered around the room, and then had a thought with that very same content and … nothing. Or at least nothing distinctly Bush-like, as in the first case. (Wilson 2003: 417) 