 Guillermo Hurtado’s (2010) reflection on the adequacy of the qualifier ‘Latin American’ illustrates the pragmatic problem mentioned above. First, Hurtado too takes ‘Latin America’ to denote a culturally specific region of the Americas, one individuated by appeal to language: viz., being a region of the Americas that mostly speaks Spanish, Portuguese or French. Perhaps aware of the problem of being too broad, Hurtado attempts to avoid it by excluding Quebec from the designation of ‘Latin America’ on the seemingly ad hoc ground that the region is surrounded by mostly ‘Anglo-Saxon’ Canada. In any case, his account of ‘Latin American’ and ‘the Latin American’ appears to point to a pragmatic problem arising from some facts about those terms’ introduction into public discourse. According to Hurtado, there is historical evidence that they were introduced into public discourse in the late nineteenth century by the French, who did so in order to advance their national interest in dealing with the Latin and Catholic nations of the Americas (as opposed to the Protestant and ‘Anglo-Saxon’ nations). Once these terms had caught on in thought and language, their role in discourse was unaffected by the defeat of the French in the region, except for the fact that ‘Latin America’ came instead to be just “an ideal of union among the nations that compose it” (Hurtado 2010, p. 11, my translation and emphasis). At the end of the day, however, Hurtado continues to use these terms without explaining why we should do so, given that, according to his own story, they were introduced for colonialist purposes—and therefore face the pragmatic  problem.[3]  In addition, given this account, it would seem that those terms now refer to nothing objective at all.