 NEUROMEDIA: Imagine a society where smartphones are miniaturized and hooked directly into a person’s brain. With a single mental command, those who have this technology—let’s call it neuromedia—can access information on any subject […] Now imagine that an environmental disaster strikes our invented society after several generations have enjoyed the fruits of neuromedia. The electronic communication grid that allows neuromedia to function is destroyed. Suddenly no one can access the shared cloud of information by thought alone. […] for the inhabitants of this society, losing neuromedia is an immensely unsettling experience; it’s like a normally sighted person going blind. They have lost a way of accessing information on which they’ve come to rely […] Just as overreliance on one sense can weaken the others, so overdependence on neuromedia might atrophy the ability to access information in other ways, ways that are less easy and require more creative effort. (Lynch 2016: 1–6)