 The subject matter of aesthetics can be demarcated in various ways, each of which is somewhat controversial (see Lopes, 2014). A natural thought here is that aesthetics might be identified as the branch of philosophy that is concerned with one particular sort of experience. If this proposal is to be informative then it obviously needs to be supplemented with some specification of which sort of experience that is. It is clear that this specification cannot be given via an extensional specification of the objects that are experienced: the same wine might be experienced by the connoisseur and the thirsty man, with only one of their experiences being aesthetic; the same painting might be seen aesthetically by the art lover, and from a purely financial point of view by its dealer.