 Convention, indeed, would seem to be at the very heart of the analytic. After all, aren’t matters of meaning, unlike matters of fact, in the end really matters of arbitrary conventions about the use of words? For example, someone could invest a particular word, say, “schmuncle,” with a specific meaning merely by stipulating that it mean, say, unmarried uncle. Wouldn’t that afford a basis for claiming then that “A schmuncle is an uncle” is analytic, or knowable to be true by virtue of the (stipulated) meanings of the words alone?