  The rows (respectively, columns) represent \(A\)’s (respectively, \(B\)’s) possible strategies: in this case, their two restaurant options. Each cell contains the respective payoffs for \(A\) and \(B\) for a given strategy combination. Since there are two incompatible ways that \(A\) and \(B\) might achieve a mutually desirable result, the two “players” must coordinate their actions.