  Thus, in view of the growing supremacy of the object, Baudrillard wants us to abandon the subject and to side with the object. Pataphysics aside, it seems that Baudrillard is trying to end the philosophy of subjectivity that has controlled French thought since Descartes by going over completely to the other side. Descartes’ malin genie, his evil genius, was a ruse of the subject that tried to seduce him into accepting what was not clear and distinct, but over which he was ultimately able to prevail. Baudrillard’s “evil genius” is the object itself which is much worse than the merely epistemological deceptions of the subject faced by Descartes and which constitutes a fatal destiny that demands the end of the philosophy of subjectivity. Henceforth, for Baudrillard, people live in the era of the reign of the object.