 How does the offense principle help us deal with the issue of erotica? Given the above criteria, Feinberg argues that books should never be banned because the offensive material is easy to avoid. If one is unaware of the content and should become offended in the course of reading the text, the solution is simple-close the book. A similar argument would be applied to erotic films. The French film Baise-Moi was in essence banned in Australia in 2002 because of its supposed offensive material (it was denied a rating which meant that it could not be shown in cinemas). It would seem, however, that the offense principle outlined by Feinberg would not permit such prohibition because it is very easy to avoid being offended by the film. It should also be legal to advertise the film, but some limits could be placed on the content of the advertisement so that sexually explicit material is not placed on billboards in public places (because these are not easily avoidable). At first glance it might seem strange to have a more stringent speech code for advertisements than for the thing being advertised; the harm principle would not provide the grounds for such a distinction, but it is a logical conclusion of the offense principle.