 Some philosophers would say that the approaches to altruism discussed thus far are missing an important—perhaps the most important—ingredient in moral motivation. These approaches, one might say, make altruism a matter of the head, but it is much more a matter of the heart. The eudaimonist can say that we should have a certain amount of fellow feeling, but justifies that emotional response by giving a self-interested reason for being so motivated. The consequentialist seems to leave no legitimate room in our moral thinking for the friendly feelings and love we have for particular individuals, for these sentiments are often at odds with the project of increasing the total amount of good in the world. The weak impartialist says that in certain situations we are to be moved by the good of others, but that is only because there is a moral rule, striking a reasonable balance between oneself and others, that requires one to do so. All three approaches—so the objection goes—are too cold and calculating. They call upon us to treat others in accordance with a formula or rule or general policy. What is most important in human relationships cannot be captured by an approach that begins with a general rule about how to treat others, and justifies a certain way of treating each particular individual simply by applying that general rule. 