 Adopting a different tack the normativist could say that the relevant norms should be understood in terms of the “telos” of belief: Just as a map is a map (giving a correct or incorrect picture of the world) only insofar as it is designed to represent the world, and in this sense ought to represent the world correctly, so a belief can be said to be correct or incorrect only insofar as representing the world belongs to its telos, to what it ought to do. Since this type of “ought” applies to the representing objects (such as maps or beliefs) and not to agents, it is argued, they are not action-guiding and the principle that ought implies can does not apply (Jarvis  2012).[48]