 Rhetorical studies attend to argument audiences in a way that can help to address feminist concerns about the emotional and gendered aspects of argument (Tindale 1999: 201). They may also help to resolve a dilemma of feminist arguing practice by demonstrating how the advancement of feminist affirmative projects, such as acknowledging the significance of women’s experience, may require adversarial forms of argumentation often associated with masculinity. Communication styles identified as rhetoric create both problematic and constructive aspects of social identity, including feminine identity. Rhetorical analysis of the situational specifics can reveal how communication helps to produce social identities and can suggest ways to address particular power differences among reasoners (Bruner 1996; Palczewski 2016).