 Clifford presented evidentialism as a rule of morality: “it is wrong always, everywhere, and for any one, to believe anything upon insufficient evidence” (Clifford 1879, 186). If Clifford’s Rule of morality is correct, then any one who believes a proposition that she does not take to be more likely than not, is, thereby, immoral. It may be worthwhile to note that Clifford’s argument here is itself a moral pragmatic argument.