 One argument for the claim that knowledge is the norm of belief seeks to infer that result from the claim that knowledge is the aim of belief. The aim generates the norm, and any belief that fails to achieve the aim also fails to obey the norm. Perhaps the most prominent argument along these lines starts with the related claim that knowledge is the “norm of assertion ”—i.e., that we ought not assert a proposition if we don’t know it (see Williamson 2000). But if that’s the case, and if belief is the “inner” analogue of assertion, then it looks as though we also ought only to believe a proposition when the belief counts as knowledge. The debate then has to do with whether knowledge really is the norm of assertion, and, if so, whether “belief” is an inner analogue of assertion in such a way that the norm carries over (see Sutton 2005, Huemer 2007b, Bach 2008, Goldberg 2009). 