 Ginsborg (2011a,b; 2012; 2018a,b; 2020; forthcoming) suggests that the normativity of meaning can be defended by interpreting the relevant “ought” and distinguishing normativity and regularity in a way that is quite radically different from the dominant view in most of the normativity debates, i.e., by referring to a “primitive ought”. This speaks to the primitively normative attitudes speakers must have towards their own uses of linguistic expressions. For starters, having primitively normative attitudes does not require prior grasp of rules, concepts, or meanings. Moreover, the norms speakers need to be primitively conscious of do not guide or justify them in their use of expressions (Ginsborg 2011b:  170).[39]  And finally, the primitive “ought” relevant to meaning cannot be explicated in terms of, or equated with, truth—to be primitively correct is more fundamental than being semantically correct: Primitive normativity is not required to determine what is semantically correct (and incorrect), but rather to “distinguish the production of a term from mere noise” (Ginsborg 2012: 132, quoting Blackburn 1984: 281), or, more generally, to determine which behaviour is “subject to normative evaluation at all” (2011a: 243, fn.  21).[40]