 The notions of knowledge and cognitive value, whilst at the very heart of the conceptual project, raise a manifold of important questions that require solid and cogent philosophical answers. Perhaps exemplification can still serve an epistemological purpose by inviting us to engage with the issues raised by a work of art in a richer and more imaginative way; in a way that makes us think about questions of philosophical interest in particular way – a way that propositions alone cannot do? Perhaps the key to conceptual art’s value lies in a more challenging intellectual relationship with the work, a genuine engagement with the idea in question. Exploring this avenue may yet help us see what kind of non-trivial cognitive value conceptual art is capable of yielding.