 As we have already seen in  section 2.2  above, regress worries arise if CD normativism takes the form of guidance normativism. Here, a pragmatic conception of rule guidance such as Brandom’s normative version of inferentialism (Brandom 1994) might help. To avoid regresses, Brandom takes norms implicitly “instituted” by our practices to be basic and proposes a pragmatic phenomenalism about such norms. Objective “deontic statuses” are to be explained in terms of our normative attitudes. Something’s being correct, that is, is to be explained in terms of the attitude of taking it to be correct, making the norms in question “in some sense creatures of ours” (1994: 626); yet, the goal is to secure and explain the “objectivity of concepts” (1994:  xvii).[57]  As attitudes of taking something to be correct can themselves be correct or incorrect, being correct ultimately has to be explained in terms of being correctly taken to be correct. In this sense, the normativity is irreducible—it is “norms all the way down” (1994: 44; 625).