 The suggestion that the present century has seen a distinctive commodification of attention has become widespread. This shift has been theorized using the conceptual resources of various social and political philosophies. Jonathan Beller exemplifies a broadly Marxist approach, by offering an ‘attention theory of value’ (Beller 2006). Clinton Castro and Adam Pham draw on Debra Satz’s notion of ‘noxious markets’ to argue that technologies designed to maximize attentive engagement should be regulated in ways analogous to the regulation of the tobacco industry (Castro &amp; Pham, 2020, drawing on Satz, 2010). Georg Franck uses concepts drawn from the work of Levinas and Heidegger to give an account of the attention economy’s role in mediating our transactions of mutual recognition and respect (Franck, 1998).