 The media has raised moral concerns about the way that childhood has been altered by the use of information technology (see for example Jones 2011). Many applications are now designed specifically for babies and toddlers with educational applications or just entertainment to help keep the children occupied while their parents are busy.  This encourages children to interact with computers from as early an age as possible. Since children may be susceptible to media manipulation such as advertising we have to ask if this practice is morally acceptable or not. Depending on the particular application being used, it may encourage solitary play that may lead to isolation but others are more engaging with both the parents and the children playing (Siraj-Blatchford 2010). It should also be noted that pediatricians have advised that there are no known benefits to early media use amongst young children but there potential risks (Christakis 2009). Studies have shown that from 1998 to 2008, sedentary lifestyles amongst children in England have resulted in the first measured decline in strength since World War Two (Cohen et al. 2011). It is not clear if this decline is directly attributable to information technology use but it may be a contributing factor. In 2018 the American Academy of Pediatrics released some simple guidelines for parents who may be trying to set realistic limits on this activity   (Tips from the American Academy of Pediatrics).