 Information is a rich commodity. It is perhaps the richest of them all. It is by now almost post-truistic that interested parties, from individuals, to large-scale globalised private actors and nation states, will go to extraordinary lengths to protect and to acquire information. If we allow ourselves to engage in a little armchair etymology, then something’s being in formation is just for it to to be non-random. Indeed this armchair etymology gets straight to the heart of how it is that we often speak of information, as a contrast to randomisation. Indeed “signal-to-noise ratio” may be restated as “information-to-noise ratio”, hence the ubiquity of the refrain “That is not information, it is just noise”.