 There are claims, in Goodman’s account of depiction, that are left unexplained, especially with respect to pictures with indeterminate or fictional reference, that is, with pictures that Goodman would classify by predicates like “man-picture,” “unicorn-pictures,” etc. Of them, Goodman claims that they have “purported” denotation (1976, 67), yet without saying anything on how that should contribute to pictorial meaning. Furthermore, as the analysis progresses, and keeps facing the necessity to account for pictures with indeterminate or fictional reference, as well as with the notion of representation-as (as in a picture that represents Winston Churchill as a bulldog), a somewhat puzzling claim makes its way into Goodman’s account: that depiction in such cases is really a matter of exemplification—exemplification of labels such as “unicorn-picture,” “man-picture,” or “bulldog-picture” (1976, 66). The motivation for such a claim may be that of finding, after all, a mode of reference capable of explaining the way in which such pictures have meaning, i.e., of addressing the above-mentioned non-relational sense of depiction. Yet, Goodman provides no argument to support the claim that a picture representing, say, a unicorn is not just denoted by labels such as “unicorn-picture” but also refers back to those labels. Lack of actual or determinate reference cannot be sufficient to establish that an item denoted by a label refers back to that label. Furthermore, precisely because samples refer to the labels denoting them selectively, an argument would be needed to the effect that pictures of unicorns exemplify such labels as “of-a-unicorn,” rather than labels as, say, “picture” or even “painted by someone” or “painted canvas,” which after all are labels applying to such pictures.