 The relevance here of these defensive maneuvers by consequentialists is their common attempt to mimic the intuitively plausible aspects of a non-consequentialist, deontological approach to ethics. For as we shall now explore, the strengths of deontological approaches lie: (1) in their categorical prohibition of actions like the killing of innocents, even when good consequences are in the offing; and (2) in their permission to each of us to pursue our own projects free of any constant demand that we shape those projects so as to make everyone else well off.