 These attitudinal and judgmental stances are not just cognitive, but pre-delineate something more encompassing, which can be called “reflective knowledge” to distinguish it from the direct knowing of lived experience and reflexive awareness. This judgmental reflective knowledge (Wissen) adds to the conceptual cognition (Erkenntnis) of reality a “positing of values” and “the determination of purposes and the establishment of rules.” (1904–9/SW.III, 25)