 In contrast to teleological theories, which seek to account for deontic categories in terms of evaluative ones, Fitting Attitudes accounts aspire to account for evaluative categories — like good simpliciter, good for, and attributive good — in terms of the deontic. Whereas teleology has implications about value but is not itself a theory primarily about value, but rather about what is right, Fitting Attitudes accounts are primarily theses about value — in accounting for it in terms of the deontic, they tell us what it is for something to be good. Hence, they are theories about the nature of value.