 For Jackson, the primary ought, the primary sense of ‘rightness’ for an action, is the one that is “most immediately relevant to action” since, otherwise, we have a problem of understanding how the action is the agent’s.  Thus, the subjective ‘ought’ is primary in the sense that this is the one that ethical theory should be concerned with (Jackson 1991). Each type of theorist makes use of our ordinary language intuitions to make their case. But one desideratum of a theory is that it not simply reflect those intuitions, but also provides the tools to critically analyze them. Given that our language allows for both sorts of ‘ought,’ the interesting issue becomes which, if either, has primacy in terms of actually providing the standard by which other things are evaluated? Moral theory needn’t only be concerned with what the right action is from the agent’s point of view.