 James begins the second part of his essay by considering the case when “two conceptions [are] equally fit to satisfy the logical demand” for fluency or unification. At this point, he holds, one must consider a “practical” component of rationality. The conception that “awakens the active impulses, or satisfies other aesthetic demands better than the other, will be accounted the more rational conception, and will deservedly prevail” (WB 66). James puts the point both as one of psychology—a prediction of what will occur—and as one of judgment, for he holds that it will prevail “deservedly.” 