 Contextualism and pragmatic encroachment represent different strategies for addressing some of the same “shifty” patterns of intuitive data. (In fact, contextualism was generally developed first; pragmatic encroachment theorists were motivated in part by the attempt to explain some of the patterns contextualists were interested in without contextualism’s semantic commitments.) Although this represents a sense in which they tend to be rival approaches, contextualism and pragmatic encroachment are by no means inconsistent. One could think that “knows” requires the satisfaction of different standards in different contexts, and also think that the subject’s practical situation is relevant for whether a given standard is satisfied.