 As ameliorative projects are becoming more common in mainstream analytic philosophy, they have given rise to a careful examination of the methodological foundations and the metaphysical, semantic and epistemic aspects of the ameliorative approach, as well as its moral and political implications. Alexis Burgess and David Plunkett (2013a,b) have usefully surveyed these and related issues pertaining to ameliorative projects in philosophy, and have coined a new label: conceptual ethics. They intend this new term to refer to the philosophical reflection about the terms and concepts that we ought to use in different areas, given our best normative reasoning, as well as the methodological and philosophical issues to which these projects give rise. Examples include the nature of the values and normative considerations that should guide our choice of terms and concepts, as well as semantic questions about the nature and possibility of conceptual change and conceptual revision, among many others. One of the advantages of having this new label is that discussions on these normative issues about our talk and thought that were formerly scattered can now be more unified and more systematic.