Sellars distinguishes two different kinds of  ‘oughts’ or rules. There are ought-to-dos, aka rules of action.  The basic form of such a rule is a conditional imperative: “If in circumstances C, do A!” This is the kind of rule involved in what I call paradigmatic rule-obeying.  Paradigmatic rule-obedience requires complex cognitive and conative capacities on the part of the agent: knowledge of the rule, recognition of the circumstances as appropriate to the application of the rule, and conative structures that motivate one to apply the rule and act on it.  Sellars denies that all rule-governed behaviors, behaviors that occur because of the rules are cases of paradigmatic rule-obedience.  