 One way of understanding the notion of endorsement is as advocacy. Advocating a code is a second- or third-personal matter, since one advocates a code to others. Moreover, it is consistent with advocating a code, that one does not plan on following that code oneself. Just as asserting something one believes to be false still counts as asserting it, hypocritical advocacy of a code still counts as advocacy of that code. When endorsement is understood as advocacy, it can be used in definitions of morality, in the descriptive sense, as long as it is the morality of a group or society. And advocacy can also be used as an interpretation of endorsement when providing a definition of morality in the normative sense. Of course those who accept a definition of morality in any of these senses—as the code that a group or society endorses, or as the code that would be universally advocated by all rational agents under certain conditions—do not hold that the advocacy would necessarily, or even probably, be hypocritical. But they do hold that the important thing about a moral code—what picks it out as a moral code—is that it would be put forward by all the relevant agents, not that it would be followed by all of them. The notion of advocacy has less of a place in a descriptive account of a single person’s morality, since when someone is hypocritical we often deny that they really hold the moral view that they advocate.