 Furthermore, Broad rightly says we ‘certainly condemn morally a person who acts highly imprudently, i.e. one who unreasonably discounts his own probably future pleasures and unpleasures in comparison with those which are immediately within his reach’ (Broad 1971, 274–75; also Butler 1736, 137–138; Price 1787, 153). One plausible explanation of this is that one’s own pleasure (pain) is non-instrumentally good (bad).