 Next, let us consider a response to BKCA according to which it’s not the second but the first premise that must be rejected. G. E. Moore has pointed out that an argument succeeds only to the extent that its premises are more plausible than the conclusion. So if we encounter an argument whose conclusion we find much more implausible than the denial of the premises, then we can turn the argument on its head. According to this approach, we can respond to the BIV argument as follows: