 Other reform efforts have met with greater difficulties. Even some that have caught on seem to have backfired. Susan Erlich and Ruth King (1992 [1998]), for example, discuss the case of ‘chairperson’, intended to serve as a gender-neutral replacement for ‘chairman’. Instead, in many places it is often used to indicate women who fill the post of chair, while men are referred to as ‘chairman’. They take this to show that reforms cannot succeed unless attitudes change as well.