 For instance, while the total set of beliefs associated with “sugar” varies greatly from person to person, if someone asks me whether I would like some sugar with my coffee, most of our idiosyncratic sugar-beliefs would be irrelevant, and in that context, only the beliefs that sugar is sweet, has a certain color, texture and taste will be active. Since those beliefs are probably shared, I am able to communicate with that person about sugar in that context even if we mean something different by the term at the “aggregate” level.