 For example, the determination of what constitutes “private information”—and thus triggering particular privacy concerns—becomes difficult within the context of big data research. Distinctions within the regulatory definition of “private information”—namely, that it only applies to information which subjects reasonably expect is not normally monitored or collected and not normally publicly available—become less clearly applicable when considering the data environments and collection practices that typify big data research, such as the wholesale scraping of Facebook news feed content or public OKCupid accounts.