  Though the first systematic account of utilitarianism was developed by Jeremy Bentham (1748–1832), the core insight motivating the theory occurred much earlier. That insight is that morally appropriate behavior will not harm others, but instead increase happiness or ‘utility.’ What is distinctive about utilitarianism is its approach in taking that insight and developing an account of moral evaluation and moral direction that expands on it. Early precursors to the Classical Utilitarians include the British Moralists, Cumberland, Shaftesbury, Hutcheson, Gay, and Hume. Of these, Francis Hutcheson (1694–1746) is explicitly utilitarian when it comes to action choice.