 Another natural way to account for the wrongness of manipulation would be to claim that it violates, undermines, or is otherwise antithetical to the target’s personal autonomy. Manipulation, by definition, influences decision-making by means that—unlike rational persuasion—do not seem to be autonomy-preserving. Thus, it is natural to regard it as interfering with autonomous decision-making. The idea that manipulation is wrong because it undermines autonomous choice is implicit in discussions of manipulation as a potential invalidator of consent. But even outside of discussions of autonomous consent, the claim that manipulation is immoral because it undermines autonomy is commonly made (and perhaps even more commonly assumed).