  And yet as a proliferation of images, of form, of line, of color, of design, art is more fundamental then ever to the contemporary social order: “our society has given rise to a general aestheticization: all forms of culture — not excluding anti-cultural ones — are promoted and all models of representation and anti-representation are taken on board” (p. 16). Thus Baudrillard concludes that: “It is often said that the West’s great undertaking is the commercialization of the whole world, the hitching of the fate of everything to the fate of the commodity. That great undertaking will turn out rather to have been the aestheticization of the whole world — its cosmopolitan spectacularization, its transformation into images, its semiological organization” (p. 16).