 Dropping transitivity limits extendability of elicited preferences (Luce &amp; Raiffa 1957), since the omission of transitivity as an axiomatic constraint allows for cycles and preference reversals. Although violations of transitivity have been long considered both commonplace and a sign of human irrationality (May 1954; Tversky 1969), reassessments of the experimental evidence challenge this received view (Mongin 2000; Regenwetter, Dana, &amp; Davis-Stober 2011). The axioms impose synchronic consistency constraints on preferences, whereas the experimental evidence for violations of transitivity commonly conflate dynamic and synchronic consistency (Regenwetter et al. 2011). Specifically, a person’s preferences at one moment in time that are inconsistent with his preferences at another time is no evidence for that person holding logically inconsistent preferences at a single moment in time. Arguments to limit the scope of transitivity in normative accounts of rational preference similarly point to diachronic or group preferences, which likewise do not contradict the axioms (Kyburg 1978; Anand 1987; Bar-Hillel &amp; Margalit 1988; Schick 1986). Arguments that point to psychological processes or algorithms that admit cycles or reversals of preference over time also point to a misapplication of, rather than a counter-example to, the ordering condition. Finally, for decisions that involve explicit comparisons of options over time, violating transitivity may be rational. For example, given the goal of maximizing the rate of food gain, an organism’s current food options may reveal information about food availability in the near future by indicating that a current option may soon disappear or that a better option may soon reappear. Information about availability of options over time can, and sometimes does, warrant non-transitive choice behavior over time that maximizes food gain (McNamara, Trimmer, &amp; Houston 2014).