 As a matter of contingent fact, failing to politically protest meat exhibits no objectionable attitudes in contemporary US society. Yet it might be that consuming certain foods insults or otherwise disrespects creatures involved in that food’s production (R.M. Adams 2002; Hill 1979). Hurka (2003) argues that virtue requires exhibiting the right attitude towards good or evil, and so if consuming exhibits an attitude towards production, it is plausible that eating wrongfully produced foods exhibits the wrong attitude towards them. These are all attitudinal ideas about consumption. They might issue in an argument like this: