 There is a debate over whether or not all associative duties can be reduced to impartial duties. One plausible interpretation is that we all have a general duty to protect the vulnerable and those with whom we stand in personal relationships are unusually vulnerable to us; and we have powerful consequentialist reasons to welcome the formation of personal relationships—and hence the generation of associative duties—in order to solve coordination problems (Goodin 1985). A common complaint about reductionist, or impartial, theories is that they are self-effacing (Keller 2013; Collins 2013): it seems appropriate for the agent who is subject to the duty to be motivated by their attitude towards the individual to whom the duty is owed, or maybe by the value of the relationship, rather than by impartial considerations.