The emerging youth culture was characterized by a severe dissatisfaction with the “morass of conformity” of the parental generation (Gray 1965: 57). The critique of the growing conformity of life got more persistent during the 1950s, and a number of social scientists in widely read books criticized what they saw as widespread conformity and inauthenticity. Among these, The Lonely Crowd (1950) by Riesman and The Organization Man (1956) by Whyte received the most attention. Riesman points out that the efficacious functioning of modern organizations requires other-directed individuals who smoothly adjust to their environment. However, he also notes that such people compromised themselves, and a society consisting mostly of other-directed individuals faces substantial deficiencies in leadership and human potential.