 Strict moral Evidentialism is unlikely to be attractive to anyone but the most zealous Cliffordian. In its more moderate forms, however, moral Evidentialism is much more attractive and widespread. “You simply shouldn't believe that about your friend!”—expressed in a context where the friend's disloyalty is not conclusively supported by the evidence—sounds to many ears like the expression of a plausible moral obligation (see Wood 2002, ch. 1–3).