 Second, the content of value judgments is about the value of actions and objects as means — that is, their value in relation to their consequences, or the consequences of valuing them in the situation at hand. Value judgments have the form: if one acted in a particular way (or valued this object), then certain consequences would ensue, which would be valued (VEK 11). The difference between an apparent and a real good, between an unreflectively and a reflectively valued good, is captured by its value not just as immediately experienced in isolation, but in view of its wider consequences and how they are valued. The ice cream seems good to the lactose-intolerant person; it is immediately prized by her. But it is judged to be not really good in view of the intolerable consequence of consuming it. Value judgments place things in their wider context and judge them in relation to their consequences, more fully considered (TV 209–213).