 This notion of linkages is important. Links follow the rules of the particular regimen or genre, while linking different phrases together is “the problem of politics” (Differend, xiii). Linking phrases, he says, is necessary but contingent in how it is done (Differend, 29). Linkages among phrases occur within genres, and these links are successful when the goals of the discourse are met: one seduces another, a question is met with an answer, or an economic exchange is performed. Yet these rules only apply within specific genres and there are no rules for how to make links between the different genres themselves. Lyotard argues that within genres, we cannot help but make linkages, and the hope is to escape the problem of what Lyotard calls a differend, where one move makes a link from within one discourse in other to colonize, that is, silence, another. Thus, though we cannot do anything other than make linkages among phrases and create new events, hegemonic discourses or grand narratives often want to pre-program how those links are to be made and thus control all future phrases or events (Differend, 80).