 As the increasingly prevalent phenomenon of aestheticization of life indicates, the aesthetic has a significant power to influence, sometimes determine, the quality of life and society. While the power of everyday aesthetics can be harnessed to improve the quality of life, it can also be used to serve a political agenda or a business goal. As stated in the sections on the Everyday Aesthetic Qualities and Action-Oriented Aesthetics above, everyday aesthetic responses often guide people’s actions in the most direct way. If something attracts us with its aesthetic appeal, we tend to protect it, purchase it, or try to maintain its aesthetic value; on the other hand, if we don’t find an object or an environment aesthetically appealing, we tend to be indifferent to its fate, discard it, or try to make it more attractive (Nassauer 1995; Orr 2002). In particular, today’s global capitalist economy is fueled by ‘perceived obsolescence’ regarding products’ fashionableness and stylishness with little to no improvement in their functional values. Additional aesthetic ‘hidden persuaders’ include branding, advertising campaigns, and environments aesthetically orchestrated for stores (Pine and Gilmore 1998, 2013; Postrel 2003; Schulze 2013; Böhme 2017). These positive aesthetic values of and surrounding a product often hide various instances of ‘ugliness’ involved in its manufacturing process and afterlife. The negative aesthetics associated with manufacturing includes environmental devastation caused by resource extraction and pollution, and dismal working conditions of the factory workers, often in developing nations, who are forced to endure aesthetic deprivation, not to mention health and safety hazards. The negative aesthetics of the product’s afterlife can be seen in the ever-increasing volume of discarded items, no longer considered trendy and fashionable, not only in municipal landfills but in the ocean. Such ‘trash’ is also shipped to developing nations where re-usable, and often toxic, parts are harvested by local people with no protective gear (Saito 2018b).