 The good in itself is thus a movement and openness to the higher or deeper values. In the experience of positive values, we, as persons, are called to love others ever more profoundly. In the experience of negative values, we are called to act in such a manner that ends the destructive acts of hate and consequently brings an end to negative values. The call to act for the sake of the good itself is, for Scheler, not general or universal, but radically individual or rather, unique. There is no experience of the good in itself in general, but only the good in itself for me, and this constitutes in part the experience of vocation peculiar to each unique person as creatively becoming (GW II, 482). The deeper the value, the more individual, the more personal, the call to act for the sake of the good becomes. Ethical experience, the experience of being called to act for the good, is a process of individuation (GW II, 501). The call becomes ever more personal as the value deepens. In acting ethically, I come to realize my unique place and contribution, and as a result, I become more conscious of my obligation and duties to the world and to others. A material value ethic, in contrast to a formal ethic, reveals both the radically unique manner by which each person is called to act and the radically unique value of each and every person.