 It should be noted that Prinz’s main philosophical business is with the explanation of consciousness. Objections have been raised as to whether the process of projection to working memory—which Prinz refers to as ‘attention’—can adequately account for the various things that attention does (Wu, 2014, §6.3.2). If it cannot then Prinz is willing to allow that this process is not the sole referent of the English word ‘attention’, writing that ‘other researchers may choose to define attention differently’, and that ‘those who disagree with my analysis of attention could simply drop the term “attention”’ (Prinz, 2012, p. 95).