 The idea behind using deserved welfare levels as multipliers is that the welfare of more deserving people is worth more than that of less deserving people. As far as the quality of the lives of the individuals involved are concerned, 10 units of welfare is 10 units of welfare, no matter who it “goes to”: if Smith’s life is made better by 10 units of welfare, his life is made better by the same amount as if Jones’ life is made better by 10 units. But as far as the world is concerned, it does make a difference who the 10 units goes to. When 10 units of welfare goes to someone highly deserving, someone who deserves a high welfare level, the value of that 10 units is “augmented,” so that 10 units of welfare corresponds to a much larger number of units of value-for-the-world. 