  Baudrillard claims that henceforth the masses seek spectacle and not meaning. They implode into a “silent majority,” signifying “the end of the social” (1983b). Baudrillard implies that social theory loses its very object as meanings, classes, and difference implode into a “black hole” of non-differentiation. Fixed distinctions between social groupings and ideologies implode and concrete face-to-face social relations recede as individuals disappear in worlds of simulation — media, computers, virtual reality itself. Social theory itself thus loses its object, the social, while radical politics loses its subject and agency.