 Objective Bayesians contend that, in addition to coherence, there is another epistemic virtue or ideal that needs to be codified into a norm for prior credences: freedom from bias and avoidance of overly strong opinions (Jeffreys 1939; Carnap 1945; Jaynes 1957, 1968; Rosenkrantz 1981; J. Williamson 2010). This view is often motivated by a case like this: