 Ethics is generally understood to be the study of “living well as a human being”. This is the topic of works such as Aristotle’s Nicomachean Ethics, in which the aim of human beings is to exemplify human excellence of character. The sense in which we understand it here is that ethics is broader than morality, and includes considerations of personal development of oneself and loved ones. This personal development is important to a life well lived, intuitively, since our very identities are centered on projects that we find important. Bernard Williams and others refer to these projects as “ground projects”. These are the sources of many of our reasons for acting. For Williams, if an agent seeks to adopt moral considerations, or be guided by them, then important ethical considerations are neglected, such as personal integrity and authenticity (Williams 1977; Wolf 1982). However, Williams has a very narrow view of what he famously termed “the morality system” (Williams 1985).