 (5) Experiential arguments: These are arguments which try to make use of ‘externalist’ or ‘object-involving’ accounts of content. It should not be surprising that they fail. After all, those accounts of content need to have something to say about expressions which fail to refer (‘Santa Claus’, ‘phlogiston’, etc.). But, however the account goes, non-theists will insist that expressions which purport to refer to god(s) should be given exactly the same kind of treatment.