 Yet lingering ethical concerns remain about the way in which SNS can distract users from the needs of those in their immediate physical surroundings (consider the widely lamented trend of users obsessively checking their social media feeds during family dinners, business meetings, romantic dates and symphony performances). Such phenomena, which scholars like Sherry Turkle (2011, 2015) continue to worry are indicative of a growing cultural tolerance for being ‘alone together,’ bring a new complexity to earlier philosophical concerns about the emergence of a zero-sum game between offline relationships and their virtual SNS competitors. They have also prompted a shift of ethical focus away from the question of whether online relationships are “real” friendships (Cocking and Matthews 2000), to how well the real friendships we bring to SNS are being served there (Vallor 2012). The debate over the value and quality of online friendships continues (Sharp 2012; Froding and Peterson 2012; Elder 2014; Turp 2020; Kristjánsson 2021); in large part because the typical pattern of those friendships, like most social networking phenomena, continues to evolve.