 Although motivating force may be a distinguishing feature of normative judgments, the phenomenon of normative motivation seems most significant in the case of narrowly moral judgments. Moral motivation has, in any case, received far greater attention than motivation in connection with other normative judgments. Morality is widely believed to conflict, frequently and sometimes severely, with what an agent most values or most prefers to do. Perhaps because of the apparent opposition between self-interest and morality, the fact of moral motivation has seemed especially puzzling. How is it that we are so reliably moved by our moral judgments? And what is the precise nature of the connection between moral judgment and motivation? Of course, the less puzzling and more mundane moral motivation comes to seem, the more puzzling failures of moral motivation become. If we are to explain moral motivation, we will need to understand not only how moral judgments so regularly succeed in motivating, but how they can fail to motivate, sometimes rather spectacularly. Not only do we witness motivational failure among the deranged, dejected, and confused, but also, it appears, among the fully sound and self-possessed. What are we to make of the “amoralist”—the apparently rational, strong willed individual who seemingly makes moral judgments, while remaining utterly indifferent? 