 J.S. Bell (2004) argued forcefully that the word “measurement” has no place in a formulation of quantum mechanics with any pretension to physical precision. QBists frequently use this word in formulating their view, but unlike Bohr and his Copenhagen followers they do not think of a measurement as a purely physical process, but as describing an agent’s action on the world that results in a specific experience of it. They view quantum theory not as offering descriptions of the world involving the imprecise physical term “measurement”, but as an intellectual tool for helping its users interact with the world to predict, control, and understand their experiences of it. Fuchs (2010,  Other Internet Resources)  and Mermin (2017) are quite explicit and unapologetic that a thoroughgoing QBist presentation of quantum theory would speak of agents, their actions and their experiences—all primitive terms they take neither to require nor to admit of precise physical specification.