 Another way of arguing for this sort of view is to take a broader focus on normative and evaluative language. On some views (e.g., Ridge 2014), all uses of “good”, “reason”, “ought” and “must” advert to standards of some kind, but the context of utterance determines the relevant kind of standards. Sometimes, as in moral contexts, the relevant standards will be normative in some rich sense. Other times, the relevant standards will be purely conventional, as when we discuss what one ought to do as a matter of etiquette. In other contexts the standards will be purely strategic/instrumental, as when we discuss what move one ought to make in a game of chess, say, or what military strategy is best, but where one can sincerely make these judgments while finding chess a total waste of time or being a committed pacifist. The view aims to accommodate the context-sensitivity of the relevant words without implausibly postulating a brute ambiguity across the wide variety of contexts in which such words are used. As with the conceptual version of Scanlon’s view, this view is also one on which making a substantive moral judgment commits one to the existence of a range of moral standards which require the relevant action (or count the relevant consideration as a reason, or whatever). 