 Many theorists and commentators have noted that some of the largest businesses are, like Google and Facebook, ones that receive very little money from the end-users of their best known products, but that do receive an enormous amount of attention from those users. Writers who have noted this have often taken it to be symptomatic of a condition that contributes centrally to the current zeitgeist (Williams, 2018, Odell, 2019). This contribution is typically taken to be a deleterious one. Michael Goldhaber seems to have been among the first to describe this condition as a shift from an ‘information economy’ to an ‘attention economy’ (Goldhaber, 1997), following Herbert Simon’s suggestion one might give an economic construal of the fact that attention becomes scarce when information is abundant (Simon, 1971).