 Russell also anticipated the modern theory of emotivism (as introduced by  A.J. Ayer  in his 1936 Language, Truth and Logic), arguing that “Primarily, we call something ‘good’ when we desire it, and ‘bad’ when we have an aversion from it” (1927b, 242), a view that “he had been flirting with since 1913” (see the entry on  Russell’s Moral Philosophy  in this encyclopedia; see too Schilpp 1944, 719f). Even so, Russell remained less than satisfied with his views on meta-ethics for most of his life (CP, Vol. 11, 310). 