 Sherry Turkle’s 1997 Life on the Screen: Identity in the Age of the Internet called direct attention to the human element of online game environments. Moving squarely towards person-based versus text-based research, Turkle pushed researchers to consider human subjects implications of Internet research. Similarly, Markham’s Life Online: Researching Real Experience in Virtual Space (1998) highlighted the methodological complexities of online ethnographic studies, as did Jacobson’s 1999 methodological treatment of Internet research. The “field” of study changed the dynamics of researcher-researched roles, identity, and representation of participants from virtual spaces. Markham’s work in qualitative online research has been influential across disciplines, as research in nursing, psychology, and medicine has found the potential of this paradigm for online research (Flicker et al. 2004; Eysenbach &amp; Till 2001; Seaboldt &amp; Kupier 1997; Sharf 1997).