 But one does not need to endorse the elaborated intrusion theory of desire to see the close link between desires and mental imagery. Strong occurrent desire is invariably accompanied by vivid mental imagery (Kavanagh et al. 2009). Further, stronger desires (for example, to smoke) are accompanied by more vivid mental imagery (of smoking-related scenes) (Tiffany and Drobes 1990, see also Tiffany and Hakenewerth 1991). Similarly, desire for consuming alcohol can be induced by imagining entering one’s favorite bar, ordering, holding and tasting a cold, refreshing glass of one’s favorite beer. In fact, this guided imaginative episode triggers a stronger desire than actually seeing a glass of beer (Litt and Cooney 1999). More generally, the vividness of mental imagery is correlated with the strength of one’s desire for this thing across a range of desirable substances and activities (May et al. 2008, Harvey et al. 2005, Statham et al. 2011).