 At this point it might seem that the proper consequentialist reply to this line of criticism is to refuse to accept the claim that a moral justification of the value of friendship and friendly actions must be personal: the good of friendship and the good that friendly actions promote, a consequentialist should say, are things we must be able to understand in impersonal terms or they would not enter into a properly moral justification of the rightness of action. Because sophisticated consequentialists agree that motivation out of friendship must be personal, they must reject the idea that the ultimate moral reasons for acting in these cases are your motives, thereby rejecting the relatively weak motivational internalism that is implicit in the friendship critique (for weak motivational internalism, see the entry on  moral cognitivism vs. non-cognitivism,  and in particular the section on  motivational internalism and the action-guiding character of moral judgements).  Indeed, this seems to be Railton’s strategy in articulating his objective consequentialism: to be a good person is to act in the morally right ways (justified by consequentialism) and so to have, on balance, motivations that tend to produce right action, even though in certain cases (including those of friendship) these motivations need not—indeed cannot—have the consequentialist justification in view. (For further elaborations of this strategy in direct response to Badhwar 1991, see Conee 2001 and Card 2004; for a defense of Railton in opposition to Card’s elaboration of sophisticated consequentialism, see Tedesco 2006.)