 There seems to have been a logical development of arguments in the conservation framing—conservation biology was regarded as normatively all about “biodiversity”—a term interpreted as having no clear definition, and so to be defined by whatever conservation might normatively focus on—then arguments asserted that conservation focuses in practice on lots of things, and that this was a burden too great for the term. Not yet considered, in the development of philosophical arguments for the conservation biology framing, is the possibility that a miss-step was made right at the beginning—ignoring the preceding long history of “biodiversity” interpreted as variety, with current benefit to humanity, and normative import.