 Soon verificationism and its related ethical view, “emotivism” (ethical statements express emotions, especially of approval and disapproval) was abandoned and a more sophisticated, and (in Oxford) a much more influential view of ethical language was developed by R.M. Hare, in his 1952 The Language of Morals. Hare said that moral statements did not aim to make truthful assertions, but had a distinct character as prescriptions, telling their addressees to do what is stated in the prescription. Hare’s view, “universal prescriptivism”, said that a prescription no matter what its content was moral if the subject prescribed it for all (or everyone relevantly similarly situated), and in that sense universally.