 Many people think vote selling is wrong because it would lead to bad or corrupt voting. But, if that is the problem, then perhaps the permissibility of vote buying and selling should be assessed on a case-by-case basis. Perhaps the rightness or wrongness of individual acts of vote buying and selling depends entirely on how the vote seller votes (J. Brennan 2011a: 135–160; Brennan and Jaworski 2015: 183–194). Suppose I pay a person to vote in a good way. For instance, suppose I pay indifferent people to vote on behalf of women’s rights, or for the Correct Theory of Justice, whatever that might be. Or, suppose I think turnout is too low, and so I pay a well-informed person to vote her conscience. It is unclear why we should conclude in either case that I have done something wrong, rather than conclude that I have done everyone a small public service. 