  Who is responsible for women’s situation? According to Bartky: “The disciplinary power that inscribes femininity in the female body is everywhere and it is nowhere; the disciplinarian is everyone and yet no one in particular” (Bartky 1990, 74). The message that women should look more feminine is everywhere: it is reinforced by parents, teachers, male partners, and it is expressed in various ways throughout the media. Men, then, are not the only ones to blame for women’s situation. Because of the pervasiveness of this disciplinary power that inscribes femininity, women’s constant preoccupation with appearance has come to be regarded as something natural and voluntary; it is something that women have internalised. Therefore, it is far from easy for women, in Bartky’s view, to free themselves from their objectification.