 Paralleling the movement of art to embrace everyday life, there is a movement in the opposite direction: for everyday life to embrace art. While aestheticization of life is not a new phenomenon, what is noteworthy in the so-called organizational aesthetics and artification strategy is that they deploy art and art-like ways of thinking and acting in those areas of life which have not been traditionally associated with art or aesthetics: medicine, business, education, sports, and science, among others, as well as organizational life in general (Darsø 2004; Naukkarinen and Saito 2012; Ratiu 2017b). These professional practices typically privilege rational discourse comprised of logic and rules, but they cannot ignore their aesthetic dimensions. Art and aesthetics in this context are not regarded as decorative amenities or prettifying touches. Rather, organizational aesthetics and artification strategy are based upon the premise that humans negotiate life, whatever the context may be, through sensory knowledge and affective experiences by interacting with others and the environment. As such, working with the aesthetic dimensions of these professional activities and environments cannot but help achieve the respective goals and, perhaps more importantly, contribute to the wellbeing of the members and participants. Art and aesthetics can be a powerful ally in directing human endeavors and actions and determining the quality of activities and environments. Such effects range from facilitating creativity and imagination in educational and business ventures and providing humane and healing environments for vulnerable populations, such as hospital patients and nursing home residents, to rendering scientific data easily graspable (Pine and Gilmore 1998; Linstead 2000; Postrel 2003; Howes 2005, 2013; Duncum 2007; Tavin 2007; Dee 2010, 2012; Schulze 2013; Moss and O’Neill 2013, 2014; Ratiu 2017b; Krawczyk forthcoming).