Journalism: When there is scientific uncertainty, or relevant disagreement in the scientific community, this should be covered and explained in media reports on the issues in question. Equally importantly, differences of opinion between on the one hand legitimate scientific experts and on the other hand proponents of scientifically unsubstantiated claims should be described as what they are. Public understanding of topics such as climate change and vaccination has been considerably hampered by organised campaigns that succeeded in making media portray standpoints that have been thoroughly disproved in science as legitimate scientific standpoints (Boykoff and Boykoff 2004; Boykoff 2008). The media need tools and practices to distinguish between legitimate scientific controversies and attempts to peddle pseudoscientific claims as science.