 Those whom John labels Epicureans are so branded not because of any self-proclaimed adherence to the school of Epicurus, but rather because of their observable behaviors and deeds. Excess is the defining characteristic of Epicureans, “who in all matters serve their own personal desires” (PC: 182). Because they “teach philosophy and … serve their own private wills”, they are also hypocrites (PC: 175). Despite John’s flexible standard for evaluating moderation, he finds that “the world is filled with Epicureans for the reason that in its great multitude of men there are few who are not slaves to lust” (FCP: 399–400). Since most people are susceptible to sensual gratification, one need not call oneself an Epicurean, John asserts, in order to practice its teachings.