 The revelations of Edward Snowden, and more recently the Cambridge Analytica case (Cadwalladr &amp; Graham-Harrison 2018) have demonstrated that worries about negative consequences are real. The technical capabilities to collect, store and search large quantities of data concerning telephone conversations, internet searches and electronic payment are now in place and are routinely used by government agencies and corporate actors alike. The rise of China and the large scale of use and spread of advanced digital technologies for surveillance and control have only added to the concern of many. For business firms, personal data about customers and potential customers are now also a key asset. The scope and purpose of the personal data centred business models of Big Tech (Google, Amazon, Facebook, Microsoft, Apple) has been described in detail by Shoshana Zuboff (2018) under the label “surveillance capitalism”. 