  An essential ambiguity characterises also the experience of the audience. On the one hand, the genuine artist creates a new virtual world that expresses a coherent, idiosyncratic perspective on the world shared by all. When the audience meets the artwork successfully, the spectators suddenly change their own mode of perception and have to adopt a new perspective. To use a linguistic metaphor, the tired, instituted language of everyday communication (‘spoken’ or sedimented language) is rejuvenated by a ‘speaking’ language, a true expression that imposes itself on the audience (be it the reader or the spectator). Therefore, the artwork, in a sense, creates its own audience (Merleau-Ponty 1964b, 86, and also 12-13; see also Dufrenne, 1973, 63–71).