  Bennett (1973) built upon Landauer's work, but argued that logical irreversibility could be avoided in computation in general. In (Bennett 1982) he argued that measurement could also be represented by a logically reversible process, avoiding any need to generate heat. This represented a major change from von Neumann and Brillouin's arguments, and Bennett's presentation of Landauer's principle rapidly became accepted as the fundamental principle of the thermodynamics of computation.