  Baudrillard’s thought from the mid-1970s to his death in 2007 challenges theories in a variety of disciplines. During the 1980s, his major works of the 1970s were translated into many languages and new books of the 1980s were in turn translated into English and other major languages in short order. Consequently, he became world-renown as one of the most influential thinkers of postmodernity. Baudrillard became something of an academic celebrity, travelling around the world promoting his work and winning a significant following, though more outside of the field of academic theory than within his own discipline of sociology.