 Other accounts construe normative motivation as intrinsic (Kelly &amp; Davis 2018; Nichols forthcoming, especially chapter 10). On such a view, once a norm is acquired and internalized, it typically becomes infused with some kind of non-instrumental motivation. People will be motivated to comply with and enforce a such rule for its own sake, and experience an impetus to do so that is independent of external circumstances or the perceived likelihood that they will receive social sanctions even if they flout the norm. Intrinsic motivation does not imply unconditional behavioral conformity, of course. For example, a person may feel the intrinsic pull of a norm that prescribes leaving a 20% tip, but still choose to override it and instead act out of material self-interest, stiffing the waiter. This second family of accounts raises a broader set of questions about the psychological nature of normative motivation, and if and how it might be special. Is normative motivation best treated as a primitive, its own sui generis psychological category? Or is it better construed as being generated by more familiar psychological elements like desires, emotions, drives, or other types of conative states, posited on independent grounds, that are recruited to work in conjunction with normative psychology? (see Kelly 2020 for discussion)