 It is possible to hold that having a certain sort of social goal is definitional of morality (Frankena 1963). Stephen Toulmin (1950) took it to be the harmony of society. Baier (1958) took it to be “the good of everyone alike”. Utilitarians sometimes claim it is the production of the greatest good. Gert (2005) took it to be the lessening of evil or harm. This latter goal may seem to be a significant narrowing of the utilitarian claim, but utilitarians always include the lessening of harm as essential to producing the greatest good and almost all of their examples involve the avoiding or preventing of harm. It is notable that the paradigm cases of moral rules are those that prohibit causing harm directly or indirectly, such as rules prohibiting killing, causing pain, deceiving, and breaking promises. Even those precepts that require or encourage positive action, such as helping the needy, are almost always related to preventing or relieving harms, rather than promoting goods such as pleasure.