 At the end of the first book of In Search of Lost Time, Marcel Proust gives a brief but very sophisticated account of how words trigger mental imagery, which is also indicative of the way Proust himself manipulates the reader’s mental imagery (Proust 1913/1928). He makes a distinction between names and words and argues that names trigger a more specific or more determinate mental imagery than words. In both cases, the name or word leads to mental imagery, but then, in turn, mental imagery influences or colors the name or word when we encounter it next time. So throughout the unfolding of the novel, names/words and the mental imagery they occasion evolve in parallel, influencing each other.