 Here we face another potentially misleading ambiguity in “meaning”. What is the real meaning of an expression—its character, or its content (in the relevant context)? The best answer here is a pluralist one. Expressions have characters which, given a context, determine a content. We can talk about either character or content, and both are important. The important thing is to be clear on the distinction, and to see the reasons for thinking that expressions have both a character and (relative to a context) a content.