 The emotive meaning of a sign is a disposition that relates the sign to a range of attitudes (1944, 59–60). From a hearer or reader’s point of view, feelings or attitudes are the responses, tokens of the sign are the stimuli; from a speaker or writer’s point of view, attitudes are the stimuli, tokens of the sign are the responses. An attitude is itself a disposition whose stimuli and responses relate to “hindering or assisting” the object of the attitude, that which one is for or against (1944, 60). As a disposition, the emotive meaning of a sign remains relatively stable, though responses may vary across contexts given different attendant, or contextual, circumstances (1944, 60). Thus, a speaker’s utterance of “Hooray!” may be occasioned by excitement or, on rare occasion, even indifference; but the disposition of the sign to be used to express or to evoke these varying attitudes remains relatively stable, its stability a result of an “elaborate process of conditioning” that gives rise to linguistic conventions (1944, 60–62; for discussions of emotive meaning, more generally, and of Stevenson’s account, in particular, see, e.g., Stroll 1954, Kerner 1966, Urmson 1968, and Satris 1987).