  Thus, against the organizing forms of modern thought and society, Baudrillard champions symbolic exchange as an alternative. Against modern demands to produce value and meaning, he calls for their extermination and annihilation, providing as examples, Mauss’s gift-exchange, Saussure’s anagrams, and Freud’s concept of the death drive. In all of these instances, there is a rupture with the forms of exchange (of goods, meanings, and libidinal energies) and thus an escape from the forms of production, capitalism, rationality, and meaning. Baudrillard’s paradoxical concept of symbolic exchange can be explained as expression of a desire to liberate himself from modern positions and to seek a revolutionary position outside of modern society. Against modern values, he advocates their annihilation and extermination.