 To a large extent, this problem of irrationality is described as a social coordination problem. Insofar as it is individual human beings who suffer, and who desire happiness, individual welfare is a crucial matter. This is made clear by the critique of Hegelian “transfiguration,” which is problematic partly because it subsumes individual suffering and happiness within the absolute. At the same time, individual welfare is still dependent upon a broader social basis, so the life of society as a whole is pertinent to the search for happiness. But capitalism has created a situation wherein people are made to focus on their own individual welfare, without considering anything other than “the conservation and multiplication of their own property” (1933b, p. 19). Social needs are thus handled through various disorganized activities focused on individual needs, which in turn inadequately deals with the social basis of individual welfare, thus detracting from individual welfare. This kind of critique is found in some form in many of Horkheimer’s early essays (see, for example, 1934c, pp. 247–250 and 1935b, pp. 162–170).