 Instead of concluding that principled guidance is hopeless, many act consequentialists have instead proposed that we replace the project of being guided by the ultimate moral standard (assuming this for the moment to be some form of act consequentialism) and instead be guided by some more tractable set of principles. According to such “indirect” consequentialism, the principles we typically employ in deliberation are not the ultimate standards of right conduct. However, an agent who employs them in deliberation will regularly and systematically act rightly. Such proposals have been a staple of consequentialist thinking dating back at least to the work of Mill and Sidgwick. An especially well known recent version of the idea is defended by R.M. Hare, who calls reliance on such principles “intuitive moral thinking”. By contrast, “critical moral thinking” proceeds in terms of the actual standards of moral conduct (Hare 1981). Importantly, neither indirect models of principled guidance nor the worry that inspires them need be married to a consequentialist view of moral standards. Kantian moral philosophers have sometimes stressed the need for “mid-level” principles (Hill 1989, 1992). Even particularists about standards could consistently embrace the use of such an indirect strategy and so embrace a kind of generalism about moral guidance, though so far as we know no one has actually adopted this position.