 As we’ve seen, even those who refuse to accept utilitarianism find that there is, nonetheless, something quite compelling about it: its act-consequentialism. But what’s so compelling about act-consequentialism? Let’s call whatever it is “the Compelling Idea”. For earnest consequentializing to succeed, this so-called Compelling Idea must be both genuinely compelling and something that all and only act-consequentialist theories share. Both claims have been denied. So, let’s look at various proposals for the Compelling Idea and see if any of them are both genuinely compelling and unique to act-consequentialism.