 The US National Cancer Institute defines biomedicine as synonymous with “allopathic medicine, conventional medicine, mainstream medicine, orthodox medicine, and Western medicine” (NCI  Other Internet Resources,  accessed 12 March 2020). By contrast, A. E. Clarke, Mamo, Fishman, Shim, and Fosket (2003) takes an expansive view of the nature of biomedicine, contending that it is an evolving entity, a cohesive and developing whole that consists of elements ranging from the assertion that good health is a personal moral obligation to the increasing reliance on “computerization and data banking” (A. E. Clarke et al. 2003: 173).