 A related body of literature explores the costs and benefits of (ostensibly) making it easier to pursue happiness by increasing people’s options; it turns out that having more choices might often make people less happy, for instance by increasing the burdens of deliberation or the likelihood of regret (Schwartz 2004). Less discussed in this context, but highly relevant, is the large body of research indicating that human psychology and behavior are remarkably prone to unconscious social and other situational influences, most infamously reported in the Milgram obedience experiments (Doris 2002, 2015, Haybron 2014). Human functioning, and the pursuit of happiness, may be more profoundly social than many commentators have   assumed.[31] 