 Scholars also note the way in which SNS architectures are often structurally insensitive to the granularity of human sociality (Hull, Lipford &amp; Latulipe 2011). That is, such architectures tend to treat human relations as if they are all of a kind, ignoring the profound differences among types of social relation (familial, professional, collegial, commercial, civic, etc.). As a consequence, the privacy controls of such architectures often flatten the variability of privacy norms within different but overlapping social spheres. Among philosophical accounts of privacy, Nissenbaum’s (2010) view of contextual integrity has seemed to many to be particularly well suited to explaining the diversity and complexity of privacy expectations generated by new social media (see for example Grodzinsky and Tavani 2010; Capurro 2011). Contextual integrity demands that our information practices respect context-sensitive privacy norms, where ‘context’ refers not to the overly coarse distinction between ‘private’ and ‘public,’ but to a far richer array of social settings characterized by distinctive roles, norms and values. For example, the same piece of information made ‘public’ in the context of a status update to family and friends on Facebook may nevertheless be considered by the same discloser to be ‘private’ in other contexts; that is, she may not expect that same information to be provided to strangers Googling her name, or to bank employees examining her credit history.