 At the same time, controlling who collects which data, and who has access, is much harder in the digital world than it was in the analogue world of paper and telephone calls. Many new AI technologies amplify the known issues. For example, face recognition in photos and videos allows identification and thus profiling and searching for individuals (Whittaker et al. 2018: 15ff). This continues using other techniques for identification, e.g., “device fingerprinting”, which are commonplace on the Internet (sometimes revealed in the “privacy policy”). The result is that “In this vast ocean of data, there is a frighteningly complete picture of us” (Smolan 2016: 1:01). The result is arguably a scandal that still has not received due public attention.