 Action-guiding claims include claims about what someone ought to do, or should do, or is obligated to do, or has reason to do. Some philosophers take it that all normative claims are action-guiding in this way. We will take a broader view, however, and include evaluative claims among those that we classify as “normative”. Examples are claims about what it would be good to do, or what would be praiseworthy or virtuous, or about beauty. Our reason for taking this broader view of the normative is that evaluative claims give rise to similar philosophical questions as do the claims we described as action-guiding. One might suggest that evaluative claims are attitude-guiding rather than action-guiding. Perhaps, then, the central issue we need to understand, in thinking about normativity, is the nature of such “guidance”.