 By all appearances, it seems then that Aristotle’s rhetoric is not indifferent with regard to the persuasive means deployed. The effect that speakers using the Aristotelian style of rhetoric can bring about in the audience is thus qualified by the limited range of techniques (based on the art of rhetoric) they use, which means that they do not try to bring the audience over to their side at any cost, but only on the basis of an argumentation that actually addresses the point at issue. In this sense one might say that Aristotle’s rhetorical method aims at something like ‘persuasion based on arguments’, ‘reasonable persuasion’ or a ‘reasoned judgment’ on the audience’s part.