 Outwardly virtuous conduct undertaken in the name of personal happiness might, if wrongly motivated, be incompatible with genuine virtue. One might, for instance, engage in philanthropy solely to make oneself happier, and indeed work hard at fine-tuning one’s assistance to maximize the hedonic payoff. This sort of conduct would not obviously instantiate the virtue of compassion or kindness, and indeed might be reasonably deemed contemptible. Similarly, it might be admirable, morally or otherwise, to be grateful for the good things in one’s life. Yet the virtue of gratitude might be undermined by certain kinds of gratitude intervention, whereby one tries to become happier by focusing on the things one is grateful for. If expressions of gratitude become phony or purely instrumental, the sole reason for giving thanks being to become happy—and not that one actually has something to be thankful for—then the “gratitude” might cease to be admirable, and may indeed be unvirtuous.[30]