 Indeed, recent academic and popular debates about the harms and benefits of large social media platforms have been driven far more visibly by scholars in sociology (Benjamin 2019), information studies (Roberts 2019), psychology (Zuboff 2019) and other social sciences than by philosophers, who remain comparatively disengaged. In turn, rather than engage with philosophical ethics, social science researchers in this field typically anchor normative dimensions of their analyses in broader political frameworks of justice and human rights, or psychological accounts of wellbeing. This has led to a growing debate about whether philosophical ‘ethics’ remains the right lens through which to subject social networking services or other emerging technologies to normative critique (Green 2021, Other Internet Resources). This debate is driven by several concerns. First is the growing professionalization of applied ethics (Stark and Hoffmann 2019) and its perceived detachment from social critique. A second concern is the trend of insincere corporate appropriation of the language of ethics for marketing, crisis management and public relations purposes, known as ‘ethicswashing’ (Bietti 2020). Finally, there is the question of whether philosophical theories of ethics, which have traditionally focused on individual actions, are sufficiently responsive to the structural conditions of social injustice that drive many SNS-associated harms.