 The main advantage of pluralism is that it seems true to our experience of value. We experience values as plural, and pluralism tells is that values are indeed plural. The monist can respond, as we have seen, that there are ways to explain the apparent plurality of values without positing fundamentally plural values. Another, complementary strategy that the monist can pursue is to argue that monism has theoretical virtues that pluralism lacks. In general, it seems that theories should be as simple and coherent as possible, and that other things being equal, we should prefer a more coherent theory to a less coherent one. Thus so long as monism can make sense of enough of our intuitive judgments about the nature of value, then it is to be preferred to pluralism because it does better on the theoretical virtue of coherence. 