 But this approach, which is perhaps closest to the letter of Kant’s text, raises a question: what kind of normativity is this, if not that associated with morality or, more generally, practical rationality? It is tempting to assimilate it to cognitive or epistemic normativity, where this in turn might be understood as the normativity involved in the putative principles that one ought to believe what is true, or, alternatively, what is justified in light of the evidence. However this appears to conflict with Kant’s commitment to the subjectivity and (relatedly) nonconceptuality of judgments of taste. To avoid the conflict, while preserving the link Kant seems to assert between the normativity of aesthetic judgment and that of cognitive judgment, we need an understanding of the normativity such that it is a necessary condition of cognition that we be able to make such normative demands for agreement, yet without the normativity’s simply being identified with the cognitive or epistemic normativity associated with truth and justification. Ginsborg (2006) identifies it with what she calls the “primitive” normativity required for empirical conceptualization: our grasp of empirical concepts depends on the possibility of making such primitively normative claims, but they do not in turn presuppose cognition, which leaves open the possibility that such a claim is implicit in aesthetic experience and judgment.