 Virtue ethicists maintained, contrary to these two claims, that it was quite unrealistic to imagine that there could be such a code (see, in particular, McDowell 1979). The results of attempts to produce and employ such a code, in the heady days of the 1960s and 1970s, when medical and then bioethics boomed and bloomed, tended to support the virtue ethicists’ claim. More and more utilitarians and deontologists found themselves agreed on their general rules but on opposite sides of the controversial moral issues in contemporary discussion. It came to be recognised that moral sensitivity, perception, imagination, and judgement informed by experience—phronesis in short—is needed to apply rules or principles correctly. Hence many (though by no means all) utilitarians and deontologists have explicitly abandoned (ii) and much less emphasis is placed on (i).