 Following Franz Brentano, Scheler conceived of positive and negative values as given in a relation to being. Positive values are not only given as that which entices us, but also as that which ought to be. Similarly, negative values are given as that which ought not to be (GW II, 100). In the relation values bear to existence, an ideal ought is given. What ought to be is not logically derived or categorical, but is felt, i.e., experienced. Values not only draw our attention to the world and others, but they also bear an ideal “ought.”