 The focus of this article is on exploring the relationship between information technology and privacy. We will both illustrate the specific threats that IT and innovations in IT pose for privacy and indicate how IT itself might be able to overcome these privacy concerns by being developed in ways that can be termed “privacy-sensitive”, “privacy enhancing” or “privacy respecting”. We will also discuss the role of emerging technologies in the debate, and account for the way in which moral debates are themselves affected by IT.