 There are different ways that value might be conceived, but the debate about pluralism should be able to cut across different sorts of moral theory. Traditionally, moral philosophers recognize three different ways of thinking about morality: the deontological way, the consequentialist way, and the virtue ethics way, although there is debate about the cogency of these  distinctions.[1] The term ‘value’ as it appears in ‘value pluralism’ is neutral between these three theories. Deontologists think of morality as being fundamentally about moral principles. Thus the question of whether a deontological theory is pluralist is a question about how many fundamental principles there are. The consequentialist, by contrast, tends to see value as being realized by goods in the world, such as friendship, knowledge, beauty and so on, and the question of pluralism is thus a question about how many fundamental goods there are. Virtue ethicists focus on how agents should be, so are interested both in principles of action (or motivation) and the pursuit of goods, such as friendship. 