 The first monograph with the specific title Everyday Aesthetics, accompanied by the subtitle Prosaics, the Play of Culture and Social Identities, was written by Katya Mandoki and published in 2007. She offers an extensive critique of the prevailing Western aesthetics discourse burdened by what she characterizes as “fetishes” regarding art and beauty, as well as a detailed semiotic analysis of aesthetics involved in areas ranging from religion and education to family and medicine. Almost immediately after the publication of Mandoki’s book, Yuriko Saito’s Everyday Aesthetics was published. These works were followed by Thomas Leddy’s The Extraordinary in the Ordinary: The Aesthetics of Everyday Life (2012). They together secured the initial foothold for the subsequent development of everyday aesthetics.