  The early Baudrillard described the meanings invested in the objects of everyday life (e.g., the power accrued through identification with one’s automobile when driving) and the structural system through which objects were organized into a new modern society (e.g., the prestige or sign-value of a new sports car). In his first three books, Baudrillard maintained that the classical Marxian critique of political economy needed to be supplemented by semiological theories of the sign which articulated the diverse meanings signified by signifiers into languages organized into systems of meaning. Baudrillard, following Barthes and others, argued that fashion, sports, the media, and other modes of signification produced systems of meaning articulated by specific rules, codes, and logics (terms used somewhat interchangeably by Baudrillard which are elucidated in more detail below).