 Davidson’s idea is the reverse of Frye’s and Hollander’s: he’d have us regard both the is of metaphor and the is like of simile as lengthenings of Pound’s semicolon. What it is about A that lights up or is brought into prominence when A is considered in the light of B is what A shares or at least might be regarded as sharing with B, specific concrete real or putative likenesses between A and B. For Davidson himself, the framing effect is a cognitive affair; it consists in having one’s attention drawn to such real or putative likenesses. Not all advocates of a brute force account would agree with him about this. (See for instance Rorty 1989, 17–18.)