 The ethics of AI and robotics has seen significant press coverage in recent years, which supports related research, but also may end up undermining it: the press often talks as if the issues under discussion were just predictions of what future technology will bring, and as though we already know what would be most ethical and how to achieve that. Press coverage thus focuses on risk, security (Brundage et al. 2018, in the Other Internet Resources section below, hereafter [OIR]),  and prediction of impact (e.g., on the job market). The result is a discussion of essentially technical problems that focus on how to achieve a desired outcome. Current discussions in policy and industry are also motivated by image and public relations, where the label “ethical” is really not much more than the new “green”, perhaps used for “ethics washing”. For a problem to qualify as a problem for AI ethics would require that we do not readily know what the right thing to do is. In this sense, job loss, theft, or killing with AI is not a problem in ethics, but whether these are permissible under certain circumstances is a problem. This article focuses on the genuine problems of ethics where we do not readily know what the answers are.