 One everyday example of multimodal mental imagery is watching the tv muted: your auditory representation is not triggered directly by auditory input (as there is no auditory input), but by visual input (the image on tv). If the person speaking on tv is someone famous whom you have often heard before, you may even have the phenomenal experience of ‘hearing’ this person’s voice ‘in your mind’s ear’. But even if you don’t have this phenomenal experience, your early cortical auditory processes work differently depending on what famous person you see on your muted tv (Pekkola et al. 2005, Hertrich et al. 2011).