 To take just one example, Haidt cites a study where people made negative moral judgments in response to “actions that were offensive yet harmless, such as…cleaning one’s toilet with the national flag.” People had negative emotional reactions to these things and judged them to be wrong, despite the fact that they did not cause any harms to anyone; that is, “affective reactions were good predictors of judgment, whereas perceptions of harmfulness were not” (Haidt 2001, 817). He takes this to support the conclusion that people’s moral judgments in these cases are based on gut feelings and merely rationalized, since the actions, being harmless, don’t actually warrant such negative moral judgments. But such a conclusion would be supported only if all the subjects in the experiment were consequentialists, specifically believing that only harmful consequences are relevant to moral wrongness. If they are not, and believe—perhaps quite rightly (though it doesn’t matter for the present point what the truth is here)—that there are other factors that can make an action wrong, then their judgments may be perfectly appropriate despite the lack of harmful consequences.