  While the difficulty of public science communication is pervasive (i.e., not limited to implicit bias research), and the most egregious cases are found in the popular press, it is true that some researchers have overhyped the importance of implicit bias for explaining social phenomena. Hype can have disastrous consequences, such as creating public distrust in science. One important point to bear in mind, however, is that the challenges facing science communication and the challenges facing a body of research are distinct. That is, one question is whether the science is strong, and it is a separate question whether the strength of the science, such as it is, is accurately communicated to the public. Overhyped research may create incentives for scientists to do flashy but weak work—and this is a problem—but problems with hype are nevertheless distinct from problems with the science itself. 