 Apart from evaluating information technology against current moral norms, one also needs to consider the possibility that technological changes influence the norms themselves (Boenink, Swierstra &amp; Stemerding 2010). Technology thus does not only influence privacy by changing the accessibility of information, but also by changing the privacy norms themselves. For example, social networking sites invite users to share more information than they otherwise might. This “oversharing” becomes accepted practice within certain groups. With future and emerging technologies, such influences can also be expected and therefore they ought to be taken into account when trying to mitigate effects.