 Just as the standard of value is survival qua human being, so the ultimate goal is one’s own survival qua human being. To accept this standard and goal is to accept (i) the three cardinal values of reason, purpose (or purposiveness) and self-esteem as not only “the means to” but also “the realization of one’s ultimate value, one’s own life” (1961b: 27), and (ii) the three “corresponding virtues” of rationality, productiveness, and pride. These values are means to one’s life insofar as they further one’s life as a rational being, and they realize it insofar as they express the value we place on our lives.