 It would also be a mistake to think of Stirner as advocating a normative proposition about the value of self-interested action as ordinarily understood. Stirnerian egoism needs to be distinguished from the individual pursuit of conventional self-interest. In The Ego and Its Own, Stirner discusses the important example of an avaricious individual who sacrifices everything in pursuit of material riches. Such an individual is clearly self-interested (he acts only to enrich himself) but it is an egoism which Stirner rejects as one-sided and narrow. Stirner’s reason for rejecting this form of egoism is instructive. He suggests that the avaricious man has become enslaved to a single end, and that such enslavement is incompatible with egoism properly understood.