  This move is supposed to make consequentialism self-refuting, according to some opponents. However, there is nothing incoherent about proposing a decision procedure that is separate from one’s criterion of the right. Similar distinctions apply in other normative realms. The criterion of a good stock investment is its total return, but the best decision procedure still might be to reduce risk by buying an index fund or blue-chip stocks. Criteria can, thus, be self-effacing without being self-refuting (Parfit 1984, chs. 1 and 4).