 Make-believe: An alternative characterisation of the experience generated by pictures, which refers to the imagination, is proposed by Kendall Walton (1990, 2008a,b, 2011) in the context of a wider theory of artistic representation. Following Gombrich (1963), and drawing on Ryle’s seminal writings on imagination and pretence (Ryle 1949: ch. 8; cf. White 1990), Walton claims that pictures are props in visual games of make-believe, which prescribe visual imaginings with a particular content. When one engages in the right way with a picture of a certain kind of object or scene, one imagines that one is seeing an object or scene of that kind: