 By equating pleasure with love, Valla can argue that it is love or pleasure that is our ultimate end. This entails the striking notion that God is not loved for his own sake, but for the sake of love: “For nothing is loved for its own sake or for the sake of something else as another end, but the love itself is the end” (Repastinatio, 2:417). This is a daring move. Traditionally, God was said to be loved for his own sake, not for his usefulness in gaining something else. Many thinkers agreed with Augustine that concupiscent love was to be distinguished from friendship, and, with respect to heavenly beatitude, use from fruition. We can love something as a means to an end (use), and we can love something for its own sake (fruition). But because Valla has maintained that pleasure is our highest good, God can only be loved as a means to that end.