 Each of these traditions (the Kantian and the consequentialist) faces a number of prima facie powerful objections. It is therefore perhaps not surprising that there was ultimately a reaction against the broader generalist aspirations that these theories embodied. On some readings, one of the earliest particularists in the modern sense was Ewing, who in The Morality of Punishment (1929) argued that consequentialism and deontology were the only plausible principled conceptions of morality, that neither was defensible, and that morality was therefore not principled (cf. Lind &amp; Brännmark 2008 interview with Dancy, who explicitly characterizes Ewing in this way at p. 10).