 If judgments about what is good or bad in itself merely express approval and disapproval, then “X is good” said by me and “X is bad” said by you do not contradict one another. After all, I am merely expressing my feelings whilst you are expressing yours, and there is nothing remotely inconsistent about the supposition that X arouses approval in me and disapproval in you. But plainly when I call X good and you call it bad we are contradicting one other. Hence emotivism, which seems to imply otherwise, is false.