 A very different kind of candidate for the aim of belief would be something like pleasure broadly-speaking, or perhaps “feeling at home in the world.” If one of these is the aim, then the norms it underwrites might at times lead away from truth. For example: suppose Smith is the sort of guy who feels great pleasure when he believes that everyone he knows thinks highly of him, and pleasure is an aim that underwrites a doxastic norm. Then Smith has a prima facie obligation to believe that his friend Jones thinks the world of him.