  Another argument for motivational hedonism is this: sometimes we are motivated by pleasure, every case can be accounted for in this way, the more unified the account the better, and hedonism is the most unified account. But at most, this argument shows only that in the unification respect hedonism is the best account of our motivation. Even if that is so, unification is not the only feature that it is desirable for theories of motivation to have, and the argument is silent on how motivational hedonism scores on any other desirable feature. The argument consequently fails to establish the overall plausibility of motivational hedonism, let alone the thesis that it is the most plausible theory of motivation. In addition, parallel arguments arguably ‘show’ that we are sometimes motivated to improve ourselves, to survive, to attend to our near-and-dear, to live with integrity, and so forth; that every case can be narrated in such terms; and thus that all these rival views are just as unified as is motivational hedonism.