 Positive ethical inquiry for Anderson is concerned with the identification of good as a natural quality and he finds that this most naturally pertains to certain actually existing practices and ways of living in the world of common experience. Traditionally the good has been identified abstractly as an end to be achieved or aimed for, either as a transcendent reality to which we can only aspire (but which in some unexplained way is supposed to guide our moral actions) or as an end external to our actions in the real world and by which those actions may be evaluated; for example, some optimal quantum of happiness or welfare for the greatest number of people involved. In either case, a relational explanation is mistakenly offered in place of identifying a real quality. This has been the problem with virtually all moral thought since the Greeks, although Anderson thought that G. E. Moore had made important advances in our thinking on these matters. Anderson proposes that the good exists in forms of enterprise, productive activities capable of developing in a special way by means of “communication” – individuals are caught up in these goods and in the process transcend their more immediate and mundane goals and demands. Any theory of social life must take account of activities with no formulated end: customs, regular forms of behaviour, and practices which precede the formulation of ends (JAA, Philosophical Implications of Marxism, 1945).