 Is this a plausible conjecture for the data we have just considered? We find it hard to imagine what agreement on nonmoral facts could do the trick, for we can readily imagine that northerners and southerners might be in full agreement on the relevant nonmoral facts in the cases described. Members of both groups would presumably agree that the job applicant was cuckolded, for example, or that calling someone an “asshole” is an insult. We think it much more plausible to suppose that the disagreement resides in differing and deeply entrenched evaluative attitudes regarding appropriate responses to cuckolding, challenge, and insult.