 Ironically, in the power struggle between users and SNS providers, social networking platforms themselves have become the primary battlefield, where users vent their collective outrage in an attempt to force service providers into responding to their demands. The results are sometimes positive, as when Twitter users, after years of complaining, finally shamed the company in 2015 into providing better reporting tools for online harassment. Yet by its nature the process is chaotic and often controversial, as when later that year, Reddit users successfully demanded the ouster of CEO Ellen Pao, under whose leadership Reddit had banned some of its more repugnant ‘subreddit’ forums (such as “Fat People Hate”).