 In contrast to the pure indexicals, the reference of impure indexicals like ‘he’, ‘she’, and ‘it’ or the ‘true demonstratives’ like ‘this’ and ‘that’ looks to be far less amenable to an analysis in terms of character. After all, what regular feature of a speech context might any of these terms serve to pick out? One option would be to say that tokens of each of these simply refer to the demonstratum of the context. But not only does that threaten to force us to say that all of these terms effectively mean the same thing—something which seems rather counterintuitive—now  we also need to know what exactly serves to make something the demonstratum in a context. And what are we to do when multiple such terms, or multiple instances of the same term, are used within the span of a single utterance? Are we really to believe that contexts involve not just a demonstratum role, but also a first demonstratum role, a second demonstratum role, etc.?