 Marcuse believed that it was possible to conceive of technology under an entirely new reality principle. In the capitalist system, technics and its governing technological ideology is based on the performance principle of competition and production and must serve the goals set by this performance principle. Even if scarcity is no longer a real problem, the idea and fear of scarcity are taken up and put to work for the ideology of production for the sake of production and competition for the sake of competition. We are never told that at this moment we have the necessary resources to end world hunger. Instead, we are told that more and more technological progress will end the problem of scarcity. 