 Now, even if it is granted that art need not be aesthetic, it is still possible to hold that conceptual art does not qualify as good art because it does not (aim to) yield aesthetic experiences. But while this may be a viable position to hold in relation to the project of conceptual art in general, it cannot be used to attack conceptual art on its own grounds. Saying, for example, of Michael Craig-Martin’s An Oak Tree that one cannot consider it a great work of art because it fails to give rise to a distinctively aesthetic kind of pleasure does not actually undermine the project. Conceptual art, as we now know, is more about conveying meaning through a vehicular medium than about furnishing its audiences with experiences of, say, beauty. Any attack on this fundamental feature of conceptual art targets not so much an individual work of art but rather finds fault with the artistic tradition itself.