  Emotivism was thought by some to be the reductio ad absurdum of the verificationist theory of meaning, and indeed it was not the preferred metaethical position of other positivists, some of whom preferred a consequentialist approach, and so emotivism could be seen as separable from verificationism. In fact, in the “Introduction” to the second edition of LTL Ayer stated that his commitment to emotivism would survive any demise of his positivism, and it later became clear that it was because Ayer thought moral judgments to be not fact-stating that he concluded they were unverifiable (see “The Analysis of Moral Judgments” in Ayer 1954). Emotivism was given additional support by C.L.Stevenson, who had developed his ideas independently of Ayer, in his book Ethics and Language (1944). In subsequent decades, it spawned a family of what came to be called “expressivist” views in metaethics, which sought to state the view with a sensitivity to the logical problems Ayer’s formulation raised. 