 Various answers may be given to these questions. For example, it may be said that the standards that are authoritative in a society are those that reasonable and well-informed members of the society would generally accept. This might seem to provide a basis for normative authority. However, if this approach were taken, it may be asked why that authority rests only on reasonable and well-informed members of the society. Why not a wider group? Why not all reasonable and well-informed persons?