Advocates of relativism, particularly outside philosophical circles, often cite tolerance as a key normative reason for becoming a relativist. On this rationale, all ways of life and cultures are worthy of respect in their own terms, and it is a sign of unacceptable ethnocentrism to presume that we could single out one outlook or point of view as objectively superior to others. The Principle of Tolerance acquires an overtly socio-political form in the hand of Paul Feyerabend who maintains that “A free society is a society in which all traditions are given equal rights” (Feyerabend 1978: 30). Anti-relativists find this normative advocacy of relativism unconvincing for two key kinds of reasons. Some anti-relativists (e.g., Rachels 2009) often appeal to cases at the limits (e.g., toleration of heinous crimes) to show the thesis to be implausibly overpermissive (see §4.5). Others argue that if all values are relative then tolerance and maximizing freedom are valuable only to those who have already embraced them. Relativists counter that they are not defending a global version of relativism regarding all truths and justification but local versions concerning the ethics and politics of belief and the usefulness of relativism in our attempt to become better, or at least more flexible and less dogmatic, thinkers and more tolerant citizens (e.g., Feyerabend 1978: 82–84). The anti-relativists counter-argue that even if we grant that political tolerance is an important value, and that accepting relativism would promote it, we should never adopt philosophical views about the nature of truth or justification simply because of their assumed good moral or political consequences. Second, and more importantly: political toleration does not require the strong doctrine of philosophical relativism. Increased awareness of diversity together with an awareness of the historical contingency of one’s own convictions will promote political toleration just as effectively. As Knobe and Nichols point out, simply being made aware of radically different view points can lead to a: