 Being used by the apparatus requires conformity with the apparatus. This is what Marcuse means by the performance principle. Members of society must perform according to the dictates of their pre-established function. This performance requires the restriction of the libido. The worker must be manipulated in such a way so that these restrictions seem to function as rational, external objective laws which are then internalized by the individual. The desires of the individual must conform to the desires of the apparatus. The individual must define himself as the apparatus defines all humanity. As Marcuse puts it, “he desires what he is supposed to desire” (Marcuse 1955: 46).  