  In strategic action, actors are not so much interested in mutual understanding as in achieving the individual goals they each bring to the situation. Actor A, for example, will thus appeal to B's desires and fears so as to motivate the behavior on B's part that is required for A's success. As reasons motivating B's cooperation, B's desires and fears are only contingently related to A's goals. B cooperates with A, in other words, not because B finds A's project inherently interesting or worthy, but because of what B gets out of the bargain: avoiding some threat that A can make or obtaining something A has promised (which may be of inherent interest to B but for A is only a means of motivating B).