On the background of this development, it seems that at a time when relativism appears difficult to surmount, authenticity has become a last measure of value and a common currency in contemporary cultural life (Jay 2004). So, under the impact of existentialism on Western culture, the ubiquitous desire for authenticity has emerged in modern society as “one of the most politically explosive of human impulses,” as Marshall Berman argues (1970: xix). 