 While Paivio’s dual coding theory posited the importance of mental imagery in linguistic processing to explain the behavioral differences between the recall of concrete and abstract words, we also know a lot about the ways in which linguistic labels change (and speed up) perceptual processes as well as a fair amount about the time scale of this influence. The crucial piece of finding both from EEG and from eye tracking studies is that linguistic labels influence shape recognition in less than 100 milliseconds (Boutonnet and Lupyan 2015, de Groot et al. 2016, Noorman et al. 2018). This means that linguistic and imagistic representations interact at an extremely early stage of perceptual processing – by any account in early cortical processing (see Thorpe et al. 1996 and Lamme and Roelfsema 2000 for the temporal unfolding of visual processing in unimodal cases). All this indicates that imagistic and linguistic cognition are far from being independent from one another – they are deeply intertwined even at the earliest levels of perceptual processing.