 This does not mean, however, that in order to appreciate the rightness of the act, one must appeal to the principle. Prichard’s view is quite the contrary. The main thrust of his famous article is the claim that ‘the sense of obligation to do, or of the rightness of, an action of a particular kind is absolutely underivative and immediate’ (12). To come to recognize that an act is a duty, one need only concentrate on the relevant non-moral facts, facts about the state of affairs that one will, if successful, originate (including any consequences) and facts about the relations in which one stands here to others and to oneself (e.g. that one borrowed the money and promised to return it by the end of the week). Then, by an act of specifically moral thinking, one recognizes that those facts together make a claim on one to respond in a specific way, and that the claim made is stronger than any competing claim thrown up by other features of the situation. Again, ‘Suppose we come genuinely to doubt whether we ought, for example, to pay our debts … The only remedy lies in actually getting into a situation which occasions the obligation, or – if our imagination be strong enough – in imagining ourselves in that situation, and then letting our capacities of moral thinking do their work’ (20).