In short, absolute beauty is the same for all of us, though our differences in the apprehension of works of art misleads us into thinking that beauty is merely relative, just “a matter of taste”. While this development in Ehrenfels aesthetics away from his earlier non-cognitivism has not gone unnoticed (Reicher 2006, 2009) it is a domain that he himself left open for further investigation. It apparently calls for revision of his earlier non-cognitivism as well as explorations of connections between the theory of Gestalt qualities and aesthetics.