 The most important challenges for the structure-mapping approach relate to the Systematicity Principle itself. Does the value of an analogy derive entirely, or even chiefly, from systematicity? There appear to be two main difficulties with this view. First: it is not always appropriate to give priority to systematic, high-level relational matches. Material criteria, and notably what Gentner refers to as “superficial feature matches,” can be extremely important in some types of analogical reasoning, such as ethnographic analogies which are based, to a considerable degree, on surface resemblances between artifacts. Second and more significantly: systematicity seems to be at best a fallible marker for good analogies rather than the essence of good analogical reasoning.