 Pragmatists agree with QBists that quantum theory should not be thought to offer a description or representation of physical reality: in particular, to ascribe a quantum state is not to describe physical reality. But they deny that this makes the theory in any way subjective. It is objective not because it faithfully mirrors the physical world, but because every individual’s use of the theory is subject to objective standards supported by the common knowledge and goals of the scientific community. So an individual’s assignment of a quantum state may be correct (or incorrect) even though no quantum state is an element of physical reality; Born probabilities are similarly objective; and measurement is a physical process with a unique objective outcome, albeit epistemically-characterized.