 In an engaging set of essays, W. A. Pickard-Cambridge presses Ross on the issue of whether ideal utilitarianism is actually as at odds with common-sense morality as Ross suggests (Pickard-Cambridge 1932a, 1932b, 1932c). Pickard-Cambridge first argues there are strong direct and indirect reasons for taking promises very seriously (Pickard-Cambridge 1932b, 153–157). He argues further ideal utilitarianism accounts better for our common-sense attitudes about cases of the following kind: