  Perhaps as a reflection of this tension, the A-not-A meme has widely proliferated in popular entertainment, advertisements, and social media. “Sorry not sorry” has become a standard device for a sarcastic or insincere apology (also known as a “non-apology apology”), while #SorryNotSorry is a trending Twitter hashtag as well as a Demi Lovato song title (see Carey 2014 in Other Internet Resources). A related meme is “I’m not saying, I’m just saying”, a now notorious “get out of jail free” discourse ploy showing up in hundreds of google hits, as the subject of an urbandictionary entry and several online commentaries by linguists, and as the title of a 2012 flash fiction paperback by Matthew Salesses.  The category of “Christmas-not-Christmas movies” makes its perennial appearance on the web during holiday season, and the #worknotwork has been adopted as the house meme of Samsonite luggage.   #GuiltyNotGuilty is another popular hashtag as well as a theme for Gucci ads.