 In reply, Railton (1984) distinguishes between subjective and objective consequentialism, arguing that this “friendship critique” of Stocker and Blum (as well as Friedman) succeeds only against subjective consequentialism. (See Mason (1998) for further elaborations of this argument, and see Sadler (2006) for an alternative response.) Subjective consequentialism is the view that whenever we face a choice of actions, we should both morally justify a particular course of action and be motivated to act accordingly directly by the relevant consequentialist principle (whether what that principle assesses are particular actions or rules for action). That is, in acting as one ought, one’s subjective motivations ought to come from those very moral reasons: because this action promotes the most good (or is in accordance with the rule that tends to promote the most good). Clearly, Stocker, Blum, and Friedman are right to think that subjective consequentialism cannot properly accommodate the motives of friendship.