 Another communication scholar, Dale Hample, has further argued for the importance of approaching argumentation as an essentially interpersonal communicative activity (Hample 2006, 2018). This perspective allows for the consideration of a broader range of factors, not only the arguments themselves but also (and primarily) the people involved in those processes: their motivations, psychological processes, and emotions. It also allows for the formulation of questions pertaining to individual as well as cultural differences in argumentative styles (see  section 5.3  below).