 The feelings of love and hate are the acts in which the world first comes to have meaning for us and a preferencing is inherent in this process. We tend toward or are attracted to that which is of greater or positive value, and tend to move away from or are repelled by that which is of lesser or negative value. Present in every experience is a ranking of values, a preference of certain values to others (GW II, 104). That there is an order of preferencing in experience is perhaps best demonstrated by the act of sacrifice. For the sake of a particular life value such as health, we may sacrifice pleasurable experiences such as an overindulgence of ice-cream. An order of value preferencing is present in every experience and every individual possesses such an ordering, what Scheler calls “an ethos.”