 Howard Wettstein (1984) develops a view along these lines, and this same sort of view has more recently been fleshed-out and defended by Allyson Mount (2008). The basic idea is that a term like ‘she’ refers to whoever counts as the most salient female in the context. Similar rules will apply to the other impure indexicals. Problems start to arise, however, once we consider bare uses of ‘this’ and ‘that’—which don’t seem to contain any substantial information about the relevant sortal. While it might seem plausible enough that some object will count as the maximally salient female in a context, it seems far less plausible that contexts will contain maximally salient objects simpliciter, or without further qualification. What might serve to make an object maximally salient simpliciter? The natural suggestion would seem to be: our interests. If anything is going to make an object maximally salient simpliciter, it’s presumably going to be that we, as agents, have brought a certain set of interests to the conversational exchange. 