  Not all feminists, however, share the concern about the inevitability of objectification involved in women’s appearance-related pursuits. Janet Richards takes women’s preoccupation with their looks to be a matter of personal preference, and not a feminist matter. She claims that there is nothing inherently degrading or objectifying about women trying to be sensually pleasing (Richards 1980, 184–204). Natasha Walter too takes it that women’s preoccupation with their appearance is not necessarily objectifying. She also points to the fact that men in our society engage in self-decoration and seek to be admired by women (Walter 1998, 86–102).