 Speakers should conform to this maxim, because assertion involves an intention to get one’s audience to eliminate worlds from the context set in accordance with the proposition expressed—and in order for this intention to succeed the audience must be in a position to figure out just which worlds they are being asked to eliminate. When this sort of rational maxim governing the communication of information is flouted, the audience will look for a non-standard interpretation of the utterance that would bring it back into conformity with the maxims (Grice 1989). [See the entries on  pragmatics  and on  implicature.]