 On this approach, quantum theory is not about agents or their states of belief: and nor does it (directly) describe the physical world. It is a source of objectively good advice about how to describe the world and what to believe about it as so described. This advice is tailored to meet the needs of physically situated, and hence informationally-deprived, agents like us. It is good because the physical world manifests regular statistical patterns the right Born probabilities help a situated agent to predict and explain. But the advice is available even with no agents in a position to benefit from it: there are quantum states and Born probabilities in possible worlds with no agents.