 Finally, how might strength determine verisimilitude amongst false theories? There seem to be just two plausible candidates: that verisimilitude increases with increasing strength (the principle of the value of content for falsehoods) or that it decreases with increasing strength (the principle of the disvalue of content for falsehoods). Both proposals are at odds with attractive judgements and principles, which suggest that the original content approach is in need of serious revision (see, e.g., Kuipers 2019 for a recent proposal).