 It also remains to be seen to what extent civic discourse and activism on SNS will continue to be manipulated or compromised by the commercial interests that currently own and manage the technical infrastructure. This concern is driven by the growing economic and political influence of companies in the technology sector, what Luciano Floridi (2015b) calls ‘grey power,’ and the potentially disenfranchising and disempowering effects of an economic model in which most users play a passive role (Floridi 2015a). Indeed, the relationship between social media users and service providers has become increasingly contentious, as users struggle to demand more privacy, better data security and more effective protections from online harassment in an economic context where they have little or no direct bargaining power (Zuboff 2019).