 The feeling-quality of a given value necessarily establishes the mode of valuation, i.e., the type of value in question (for example, aesthetic, religious, moral etc.) as well as the appropriate value-predicates. However, there is no necessary connection between a given object that serves as the content of a value and any particular emotional response to that object. One and the same object may affect the same person differently at different times, or may at the same time elicit from multiple people different emotional reactions. Transvaluation, then is most simply valuing something in a different way, which requires, at first, having an atypical emotional association with the object of value. There are multifarious potential causes of such transformations in one's affective responses to an object, and those causes can be immediate or unfold over time. “The changed feeling-attitude creates a new value” says Locke “and the type-form of the attitude brings with it its appropriate value category. These modes co-assert their own relevant norms; each sets up a categorical imperative of its own” (VI 41).