 Anscombe (interpreting and expanding on her very brief remarks on pleasure, guided by the larger context of her 1963/1957 and also by her later 1981d/1978) reasoned that since ascribing pleasure gives a reason for action, and reasons for action are intelligible only given a context of intelligible evaluation and motivation that no feeling of the moment could supply, pleasure cannot be anything picked out only by how it feels in the moment and regardless of its larger context. Attributing pleasure to a subject, rather, involves understanding what it is for a subject to regard and behave toward something as good (however nonconceptually represented) and this in turn involves background knowledge of the ways something may intelligibly be considered good and an object of voluntary pursuit. Thus the possession of the concept of pleasure presupposes the presence of a rich and contextually embedded concept of the good that no mere momentary qualitative experience could supply. Therefore no such experience could serve as the origin of our concept of pleasure or of our concept of good, as empiricists aiming to account for these concepts as acquired from a feeling of pleasure had supposed.