 Perhaps the most straightforward way to explain the wrongfulness of manipulation (when it is wrong) would point to the harm done to its targets. Manipulation is commonly used aggressively, as a way to harm the manipulator’s target, or at least to benefit the manipulator at the target’s expense. The harmfulness of manipulation seems especially salient in manipulative relationships, where manipulation may lead to subordination and even abuse. The more minor economic harm of the extraction of money from consumers might be cited as a wrong-making feature of manipulative advertising, and there has been some discussion of how manipulation might lead targets to enter into exploitative contracts. Systematic political manipulation may weaken democratic institutions and perhaps even lead to tyranny.