 We do not call anything wrong, unless we mean to imply that a person ought to be punished in some way or other for doing it; if not by law, by the opinion of his fellow creatures; if not by opinion, by the reproaches of his own conscience. […] [If] it is not a case of moral obligation; we do not blame them, that is, we do not think that they are proper objects of punishment. (Utilitarianism, X: 246)