 The distinction between criterion and decision-procedure has been acknowledged and discussed at least since Sidgwick, though it was also mentioned by earlier ethicists. This distinction allows ethical theories to avoid wildly implausible implications. For example, if the standard that the theory recommends is ‘promote the good’ it would be a mistake to think that ‘promote the good’ needs to be part of the agent’s deliberation. The consequentialist might say that, instead, it is an empirical issue as to what the theory is going to recommend as a decision-procedure, and that recommendation could vary from context to context. There will surely be circumstances in which it would be best to think in terms of meeting the standard itself, but again that is an empirical issue. Likewise, it is open to a Virtue Ethicist to hold that the right action is the one the virtuous agent would perform in the circumstances, but also hold that the agent’s deliberative processes need not make reference to the standard.  Pretty much all theories will want to make some space between the standard and the decision-procedure in order to avoid a requirement that agent’s must think in terms of the correct standard, in order to act rightly, or even act with moral worth. There is a distinction to be made between doing the right thing, and doing the right thing for the right reasons. Doing the right thing for the right reasons makes the action a morally worthy one, as it exhibits a good quality of the will. It is possible for a theory to hold that the ‘good will’ is one that understands the underlying justification of an action, but that seems overly demanding. If consequentialism is the correct theory, then demanding that people must explicitly act intentionally to maximize the good would result in fewer morally worthy actions than seems plausible. The ‘for the right reasons’ must be understood as allowing for no explicit invocation of the true justifying standard.