 In this context, Lewis suggests that different ways of referring to an object can “evoke” different similarity standards, and thereby different counterpart relations, even within a single context (cf. Lewis 1986e, 258ff; Lewis 2003). This idea also helps to make sense of conditionals like ’If I were you, I’d hate me’, where ‘I’ and ‘me’ in the consequent intuitively pick out different individuals in the imagined person-swapping scenario, both of which somehow represent the speaker (see Lewis 1973b, 43; Kocurek 2018).