 Denying the Welcome Belief: Another strand of revision of belief approaches focuses on the welcome belief that p, proposing a variety of alternatives to this belief that function in ways that explain what self-deceivers typically say and do. Self-deceivers display ambiguous behavior that not only falls short of what one would expect from a person who believes that p, but actually justifies the attribution of the belief that ~p. For instance, Androvna’s letter writing and will preparation might be taken as reasons for attributing to her the belief that she won’t recover, despite her verbal assertions to the contrary. Accordingly, Robert Audi (1982, 1988) attributes the unconscious belief that ~p to self-deceivers and proposes sincere avowal or a disposition to avow that p as a proxy for the belief that p. Sincere avowal that p does not entail belief that p, though belief-like, it does not carry with it “the full range of behavior one would expect from genuine belief” (Audi 1988). Sincere avowal isn’t exactly an attitude toward the proposition, but may suggest some non-doxastic attitude is at play in the disposition to avow. Gendler (2007) suggests ‘pretense’ that p plays the role of belief in terms “introspective vivicy, motivation of action in a wide range of circumstances.” Unlike belief, however, pretense is reality indifferent: this attitude is held primarily because the self-deceiver wishes to dwell in a world in which p obtains. Lazar (1999) closely resembles Gendler in taking self-deceptive beliefs to be better understood along the lines of imaginations or fantasies that directly express the self-deceivers wishes, fears, hopes and the like, since they show a relative insensitivity to evidence (unlike beliefs) but guide behavior (like beliefs). Along these lines Egan (2009) proposes an intermediate state between belief and desire, ‘besire’, to account for the special pattern of behavior displayed by self-deceivers.