 Aristotle calls the enthymeme the “body of persuasion”, implying that everything else is only an addition or accident to the core of the persuasive process. The reason why the enthymeme, as the rhetorical kind of proof or demonstration, should be regarded as central to the rhetorical process of persuasion is that we are most easily persuaded when we think that something has been demonstrated. Hence, the basic idea of a rhetorical demonstration seems to be this: In order to make a target group believe that q, the orator must first select a proposition p or some propositions p1 … pn that are already accepted by the target group; secondly he has to show that q can be derived from p or p1 … pn, using p or p1 … pn as premises.  Given that the target persons form their beliefs in accordance with rational standards, they will accept q as soon as they understand that q can be demonstrated on the basis of their own opinions.