 Pleasure seems obvious and even intimate in a friend’s smile, posture, or manner and when we notice we are having a good time and enjoying ourselves. To some in the grip of the simple picture (¶2 above) it has seemed introspectively obvious that pleasure is a simple feeling we know directly in momentary conscious experience and almost as obvious that it is something we often do, and should, pursue. But Gilbert Ryle, writing when behaviorism ruled psychology, maintained that pleasure is never any episode of conscious experience at all (1949, IV, 6) and Fred Feldman (2004, discussed in §2.3.2 below) maintains that it is a pure propositional attitude of which feeling is no essential part. Other opponents of the simple picture maintained that pleasure requires a much larger cognitive context than, on the simple picture, it does. Elizabeth Anscombe thereby helped refocus philosophers’ attention on the foundational question that uncritical acceptance of the simple picture had led many modern philosophers to neglect, What is pleasure? 