 A key conceptual question about paternalism is whether the interference with individual liberty must be against the person’s will (Beauchamp 2010). If this feature is a necessary condition of paternalism, then libertarian paternalism is inappropriately titled. Similarly, we might wonder whether the view is genuinely libertarian in any informative sense since libertarianism is concerned to protect individual liberty not only from coercion but also from other forms of interference – most notably manipulation. Both supporters and opponents of paternalistic interventions and those in favor of them have charged that choice architecture is manipulative (Conly 2013; Quong 2011).