Suppose I feel some pleasure. Suppose I love the fact that I am feeling that pleasure. Suppose my love of this pleasure is intrinsic — I love the pleasure “in and for itself”. If I reflect on this situation, I may recognize that my love is correct. This seems to mean, roughly, that I can see that it is appropriate, or fitting, for me to feel this strong pro-attitude toward this experience. The feeling of pleasure deserves, or merits, this sort of positive emotional reaction. If another person were to hate that pleasure, or were to feel an equally strong anti-attitude toward it “in and for itself”, his hatred would be incorrect. We can just see that a feeling of pleasure does not deserve this sort of negative emotional reaction.