 Data sharing made public headlines in 2016 when a Danish researcher released a data set comprised of scraped data from nearly 70,000 users of the OkCupid online dating site. The data set was highly reidentifiable and included potentially sensitive information, including usernames, age, gender, geographic location, what kind of relationship (or sex) they’re interested in, personality traits, and answers to thousands of profiling questions used by the site. The researcher claimed the data were public and thus, such sharing and use was unproblematic. Zimmer (2016) was among many privacy and ethics scholars who critiqued this stance.