 Let us now return to the idea of data-driven inquiry, often suggested as a counterpoint to hypothesis-driven science (e.g., Hey et al. 2009). Kevin Elliot and colleagues have offered a brief history of hypothesis-driven inquiry (Elliott et al. 2016), emphasising how scientific institutions (including funding programmes and publication venues) have pushed researchers towards a Popperian conceptualisation of inquiry as the formulation and testing of a strong hypothesis. Big data analysis clearly points to a different and arguably Baconian understanding of the role of hypothesis in science. Theoretical expectations are no longer seen as driving the process of inquiry and empirical input is recognised as primary in determining the direction of research and the phenomena—and related hypotheses—considered by researchers.