 Irrespective of whether information technology creates new types of ethical problems that require new ethical theory or whether established ethical theory is sufficient, one tends to find the debate centered on questions of policy that is intended to regulate or justify conduct vis-à-vis the negative impact produced by certain uses or implementations of IT. These policies are seen, and presented as ways to regulate or balance competing rights or competing values in the context of the impact of IT. For example, what sort of policies do we need to protect our children when they go on the Internet? How would these policies affect the right to free speech? Or, what sort of policies do we need to secure the rights of producers of digital products? How would these policies affect the right of society to a reasonable access to these products? (Lipinski &amp; Britz 200). Furthermore, these debates are most often directed at an institutional level of discourse—i.e., with the intention to justify the policies or conduct for governments, organizations and individuals. In these debates on the impact of technology, ethicists are primarily conceived as presenting arguments for justifying a particular balance, of values or rights, over and against other possibilities within the context of specific uses or implementations of IT. In presenting these arguments ethicists normally apply ethical theories (such as consequentialism, utilitarianism, deontological ethics, etc.) to new cases or problems presented by the use, or perceived impact, of the particular technology.