 In seeking to convey a semantic representation through a vehicular medium, conceptual art arguably aims to have cognitive – rather than aesthetic – value. By cognitive value, what is meant is simply the value an artwork may have in virtue of enhancing or increasing our understanding of some topic, notion or event. Interestingly, conceptual art seems to assume that the aesthetic detracts from or divests art of its possible cognitive value in such a way as to render the two kinds of value close to mutually exclusive (Schellekens 2007).