 Like Butler, Reid did not wish to recommend a picture of agency according to which agents should disregard or ignore their own well-being. “To serve God and be useful to mankind, without any concern about one’s own good and happiness,” Reid writes, is “beyond the pitch of human nature” (EAP III.iii.iv: 166). Indeed, Reid holds that, when properly understood, a concern for one’s good on the whole naturally leads to the acquisition of the moral virtues, such as justice and benevolence (EAP III.iii.iii: 163; see also EAP V.i). Still, Reid insists that our good on the whole ought not to be the “only regulating principle of human conduct” (EAP III.iii.iv: 164). Why?