 The consequentialist’s answer begins with the claim that one’s own well-being ought to be of concern to oneself simply because it is someone’s well-being; it should not be of importance to oneself simply because it is one’s own well-being. There is, in other words, no reason why a benefit should go to you rather than someone else just because you are the one who would be receiving it. Accordingly, if one assumes, as one should, that one should act for one’s own sake, then one has no less a reason to act for the good of anyone and everyone else.