 The task of determining names and then enforcing their use belongs to the king alone, not to any lord and certainly not to the people. “One who is a king” (wangzhe 王者) refers not to the person who happens to be sitting on the throne, but someone who has lived up to the moral requirements of that office and duly rules the world by his charismatic example. Accordingly, a phrase like “leading and unifying the people” refers not to expedient rulership, but to implementing the Confucian project of morally transforming the world. Language is useful in that enterprise because, without it, the people could not even understand the ruler’s wishes, let alone carry them out.