 Additionally, the domination of economics by rational choice theory pushes against treating gender and gendered social structure as relevant. The conception of the economic agent in rational choice theory relies on an abstract understanding of agents as guided by their preferences. Any variation in the choices made by different genders must be interpreted as a matter of differences in preferences. Embedded in rational choice theory’s fundamental assumption about agents is the idea that gender is irrelevant to the analysis of human behavior. A number of feminist economists have noted that the reliance on rational choice approaches is a factor in the failure to incorporate feminist interests and insights into economics (see Barker 1995; Barker &amp; Kuiper 2003). Although behavioral economics has challenged many assumptions of rational choice theory, its emergence as a new approach has not necessarily ameliorated the situation. Recent research suggests that much work in behavioral economics is affected by stereotypical assumptions about differences in the behavior of men and women (Sent &amp; van Staveren 2019). Thus the responses to attempts to incorporate gender analyses into economics can be summarized as follows: relevant gender differences are identified but there is a lack uptake (domestic labor/work); gender is treated as irrelevant; or when identified as relevant, sexist stereotypes permeate research.