 A final concern in this section is that information technologies are now storing user data in “the cloud” meaning that the data is stored on a device remotely located from the user and not owned or operated by that user, but the data is then available from anywhere the user happens to be, on any device they happen to be using. This ease of access has the result of also making the relationship one has to one’s own data more tenuous because of the uncertainty about the physical location of that data. Since personal data is crucially important to protect, the third parties that offer “cloud” services need to understand the responsibility of the trust the user is placing in them. If you load all the photographs of your life to a service like Flickr and they were to somehow lose or delete them, this would be a tragic mistake that might not be impossible to repair.