 This is a non-trivial question for a strong representationalist who aspires to be a naturalist. Recall that strong representationalism usually comes with a naturalistic story about how experiences acquire their representational content. So it is important that representing tissue damage as bad can be cashed out in terms of whatever naturalistic story a representationalist has in his disposal. Many representationalists including Tye defend (or at least start with) an informational theory. But what is the natural property of the tissue damage itself that is detected or tracked by the experience so that we can say the experience carries information about it? The property of being bad doesn’t seem to be the kind of property that can be informationally detected or transduced. Arguably, an information-theoretic version of representationalism seems not quite appropriate for affective phenomenology (but see Tye 2006b for a response — for different options and critical discussion, see Bain 2017, Cutter &amp; Tye 2014, and Corns 2018).