 One significant attraction to Fitting Attitudes-style accounts, is that they offer prospects of being successfully applied to attributive good and good for, as well as to good simpliciter (Darwall [2002], Rönnow-Rasmussen [2009], Suikkanen [2009]). Just as reasons to prefer one state of affairs to another can underwrite one state of affairs being better than another, reasons to choose one can-opener over another can underwrite its being a better can opener than the other, and reasons to prefer some state of affairs for someone’s sake can underwrite its being better for that person than another. For example, here is a quick sketch of what an account might look like, which accepts the good-first theory from section 1.1.4, holds as in section 1.1.2 that good simpliciter is a special case of attributive good, and understands attributive “good” in terms of attributive “better” and “good for” in terms of “better for”: