  Behaviorism is dismissed by cognitive scientists developing intricate internal information processing models of cognition. Its laboratory routines or experimental regimens are neglected by cognitive ethologists and ecological psychologists convinced that its methods are irrelevant to studying how animals and persons behave in their natural and social environment. Its traditional relative indifference towards neuroscience and deference to environmental contingencies is rejected by neuroscientists sure that direct study of the brain is the only way to understand the truly proximate causes of behavior.