 Of course, these different ways of trying to reconcile some portion of utilitarianism with common moral opinion are not mutually exclusive. Brad Hooker’s (2000) rule-consequentialism not only trades in utilitarianism’s act-consequentialism for rule-consequentialism but also trades in its simplistic ranking of outcomes for one that admits that other things besides pleasures and pains matter in the ranking of outcomes. The result is a moral theory that is very close to commonsense morality in its deontic verdicts.