 Clearly, in the above example, ‘able-bodied young adult’ is being used in such a way as to exclude women. Moreover, examples like this (and others Cameron provides) pass unnoticed by newspaper editors and many readers. There is clearly a problem, but it is not a problem that can be pinpointed by picking out some particular term as objectionable and in need of reform. Eliminating language use that takes males as the norm, then, must involve more than changing a few terms or usage rules.