 The significant difference between what deflationary accounts have in view (namely, people who do not believe the unwelcome truth that ~p, having a motivation driven, unwarranted skepticism toward it), and deep conflict theorist do (namely, people who know the unwelcome truth that ~p and avoid reflecting on it or encountering evidence for it) prompts us to ask whether these phenomena belong to the same psychological kind, according to Lynch (2012). If they did, ‘self-deception’ would be rendered ambiguous. As Mele (2010) points out, anyone meeting his first condition, namely, acquiring the false belief that p could not be self-deceived on deep conflict approaches (Audi 1997, 2007; Gendler 2007). Similarly, anyone meeting Audi’s condition that self-deceivers are merely disposed to avow sincerely that p when they unconsciously believe that ~p could not be self-deceived on deflationary models like Mele’s. So, which approach has correctly identified the meaning of ‘self-deception’? Lynch (2012) argues that ‘deep-conflict’ cases do not obviously resemble cases of interpersonal deception, “making it a mystery why they would be considered species of the same genus.” To be fair, such approaches do reflect the fact that deceivers often know the truth, but it does seem strange to say a person could not be deceived regarding p just because they actually hold this false belief. In view of these sorts of considerations, Lynch (2012) argues that such deep conflict cases are not properly understood as self-deception, but more nearly resemble what Longeway (1990) calls ‘escapism’. Whether such cases constitute a distinct psychological kind or not, or whether they reflect people’s pretheoretical understanding of self-deception remains unclear, but deflationary approaches do seem to be capable of explaining some of the behavior such theorists insist justifies attributing an unconscious belief that ~p. Moreover, deep conflict theorists need to explain why we should think one avowing that p does not also believe it, and why the behavior in question cannot be explained by nearby proxies like suspicion that p (Mele 2010). 