 One important suggestion, adopted by Saul Kripke (1973 [2013]), Peter Inwagen (1977, 1983, 2000, 2003), Nathan Salmon (1998), David Braun (1993, 2005), and Amie Thomasson (1999, 2003, 2009), among others, is that seemingly empty names like ‘Ronald McDonald’ refer to existent, albeit abstract, fictional characters. Fictional characters have both being and existence. (For a powerful critique of this form of fictional realism, see Hofweber 2000.) As we don’t run into them on the street, see them on the bus, or feel them in our beds, given their lack of spatiotemporal location, it is plausible that what a speaker means when she utters the sentence ‘Ronald McDonald does not exist’ is not the false proposition that that sentence expresses but instead the true proposition that (the fictional character) Ronald McDonald is not a real person or is not concrete. Indeed, this is suggested by the natural amendment, ‘‘Ronald McDonald does not exist; he’s a creation of advertisement!’’ On this view, then, there are no genuinely true singular negative existentials. All meaningful singular existentials are true and their negations false. We mistakenly take some singular negative existentials to be true because we conflate or do not sharply distinguish existing from being concrete. The benefit of this account is the simple semantics of proper names and the sparse metaphysics. The cost is revisionism regarding what we mean when we use apparently true singular negative existentials.