 In sum, a merit theorist might concede to Hayek that rewards ought to track actual performance, not inner merit. Customers can judge your product’s merits without needing to know whether you were lucky. The crucial point is that wherever it is more rewarding to work hard than not, more rewarding to do excellent work than not, more rewarding to be alert to customer needs than not, a system is tending to reward the right things. In that system, output will tend to be increasingly excellent over time. Products will tend to work. People will tend to prosper, and will tend to aim at being meritorious to boot.