 If, after looking at the coffee cup, you close your eyes and pick up the cup with your eyes closed, your action is not perceptually guided as you do not perceive the coffee cup anymore. It is, in this case, guided by your visual mental imagery. You looked at the cup, you close your eyes, form mental imagery of the cup’s whereabouts (as well as its other properties that are necessary for performing this action, like its weight and size) and your reaching action is guided by this ‘pragmatic mental imagery’ (Nanay 2013).