 Reading a novel tends to lead to mental imagery in a variety of sense modalities. This triggering of mental imagery is typically involuntary: you do not need to count to three and voluntarily conjure up the mental imagery of the protagonist’s face, instead, you have involuntary mental imagery episodes somewhat reminiscent of flashbacks. While this kind of mental imagery is often visual (when you have imagery of the protagonist’s face or the layout of the room where they are), it can also be auditory (of the protagonist’s tone of voice, for example), olfactory or even gustatory (see Starr 2013 for a wide-ranging analysis with an emphasis on multimodal mental imagery and Stokes 2019 for the role such mental imagery plays in reading fictional works). Further, the more vivid the reader’s mental imagery is, the more likely it is that information from the novel is imported into the reader’s beliefs about the real world (Green and Brock 2000).