  Aristotle (Book x, ch. 3) argued that some pleasure is disgraceful or base. Brentano (1889/1969: 90) argued that “pleasure in the bad” both lacks value and has disvalue. Moore (sec. 56) expressed similar thoughts in a bracingly concrete manner by imagining the pleasures of “perpetual indulgence in bestiality” and claiming them to be not good but bad. Self-destructive or masochistic pleasure, pleasure with a non-existent or false object, and contra-deserved pleasure are some other targets of insufficiency objections to hedonism about value.