 Rawls, by contrast, views self-respect neither as something we are morally required to have and maintain nor as a feeling we necessarily have, but as an entitlement that social institutions are required by justice to support and not undermine. In A Theory of Justice (1971) he argues that self-respect (which he sometimes calls “self-esteem” is a “primary good,” something that rational beings want whatever else they want, because it is vital both to the experienced quality of individual lives and to the ability to carry out or achieve whatever projects or aims an individual might have. It is, moreover, a social good, one that individuals are able to acquire only under certain social and political conditions. Rawls defines self-respect as including “a person’s sense of his own value, his secure conviction that his conception of the good, his plan of life, is worth carrying out,” and it implies “a confidence in one’s ability, so far as it is within one’s power, to fulfill one’s intentions” (Rawls 1971, 440). He argues that individuals’ access to self-respect is to a large degree a function of how the basic institutional structure of a society defines and distributes the social bases of self-respect, which include the messages about the relative worth of citizens that are conveyed in the structure and functioning of institutions, the distribution of fundamental political rights and civil liberties, access to the resources individuals need to pursue their plans of life, the availability of diverse associations and communities within which individuals can seek affirmation of their worth and their plans of life from others, and the norms governing public interaction among citizens. Since self-respect is vital to individual well-being, Rawls argues that justice requires that social institutions and policies be designed to support and not undermine self-respect. Rawls argues that the principles of justice as fairness are superior to utilitarian principles insofar as they better affirm and promote self-respect for all citizens.