 Despite appeals about the intrinsic value of nature and important gains in some areas, the dominant flow of human activity has continued moving in directions detrimental to biodiversity conservation … In response, some within the conservation community have attempted to broaden the base of support for biodiversity conservation by adopting the concept of ecosystem services and by arguing that the conservation of biodiversity matters not only because of its intrinsic value but because it is essential for human well-being. (Reyers et al. 2012: 503)