 None of this is to say that Kaplan’s view has been universally embraced. On the contrary, the view has often been thought to face a rather serious problem. We noted above that terms like the bare demonstratives ‘this’ and ‘that’ look to be rather flexible in their application. Yet even these terms are not infinitely flexible. Presumably, you cannot point directly and deliberately at a picture of David Cameron, utter (9), and succeed in referring to the picture of David Kaplan that you have tucked away in your desk drawer for just such occasions: