  Implicit measures, then, might be thought of as instruments that assess people’s thoughts, feelings, and behavior indirectly, that is, without relying on “self-report.” This is too quick, however. For example, a survey that asks “what do you think of black people” is explicit and direct, in the sense that the subject’s judgment is both explicitly reported and the subject is being directly asked about the topic of interest to the researchers. However, a survey that asks “what do you think about Darnell” (i.e., a person with a stereotypically black name) is explicit and indirect, because the subject’s judgment is explicitly reported but the content of what is being judged (i.e., the subject’s attitudes toward race) is inferred by the researcher. The distinction between direct and indirect measures is also relative rather than absolute. Even in some direct measures, such as personality inventories, subjects may not be completely aware of what is being studied.