 People in pain try to get rid of it or to diminish it. Why? The answer surely is because pain feels unpleasant or bad, because it is experienced as such. But what exactly is experienced as unpleasant? One’s attention, when one feels pain, goes to a place different from the one in which the experience of pain is located. The qualities that are experienced as unpleasant are located in the bodily location to which one attends (in normal circumstances). People whose pains lack the affective dimension undergo purely sensory, non-evaluative representations of tissue damage of one sort or another in a localized bodily region. Those whose pains are normal experience the same qualities, but now those qualities are experienced by them as unpleasant. It is precisely because the qualities are experienced as unpleasant or bad that people have the cognitive reactions to them they do, reactions such as desiring to stop the pain. To experience tissue damage as bad is to undergo an experience which represents that damage as bad. Accordingly, in my view, the affective dimension of pain is as much a part of the representational content of pain as the sensory dimension is. (Tye 2006a: 107)