 The act of measurement is a crucial aspect in the framework of quantum theory, that has been the subject of controversy for more than eight decades now. In his monograph on the mathematical foundations of quantum mechanics, von Neumann (1955, Chap. V.1) introduced, in an ad hoc manner, the projection postulate as a mathematical tool for describing measurement in terms of a discontinuous, non-causal, instantaneous (irreversible) act given by (1) the transition of a quantum state to an eigenstate bj of the measured observable B (with a certain probability). This transition is often called the collapse or reduction of the wavefunction, as opposed to (2) the continuous, unitary (reversible) evolution of a system according to the Schrödinger equation.