 When environmental ethics emerged as a new sub-discipline of philosophy in the early 1970s, it did so by posing a challenge to traditional anthropocentrism. In the first place, it questioned the assumed moral superiority of human beings to members of other species on earth. In the second place, it investigated the possibility of rational arguments for assigning intrinsic value to the natural environment and its non-human contents. It should be noted, however, that some theorists working in the field see no need to develop new, non-anthropocentric theories. Instead, they advocate what may be called enlightened anthropocentrism (or, perhaps more appropriately called, prudential anthropocentrism). Briefly, this is the view that all the moral duties we have towards the environment are derived from our direct duties to its human inhabitants. The practical purpose of environmental ethics, they maintain, is to provide moral grounds for social policies aimed at protecting the earth’s environment and remedying environmental degradation. Enlightened anthropocentrism, they argue, is sufficient for that practical purpose, and perhaps even more effective in delivering pragmatic outcomes, in terms of policy-making, than non-anthropocentric theories given the theoretical burden on the latter to provide sound arguments for its more radical view that the non-human environment has intrinsic value (cf. Norton 1991, de Shalit 1994, Light and Katz 1996). Furthermore, some prudential anthropocentrists may hold what might be called cynical anthropocentrism, which says that we have a higher-level anthropocentric reason to be non-anthropocentric in our day-to-day thinking. Suppose that a day-to-day non-anthropocentrist tends to act more benignly towards the non-human environment on which human well-being depends. This would provide reason for encouraging non-anthropocentric thinking, even to those who find the idea of non-anthropocentric intrinsic value hard to swallow. In order for such a strategy to be effective one may need to hide one’s cynical anthropocentrism from others and even from oneself. The position can be structurally compared to some indirect form of  consequentialism  and may attract parallel critiques (see  Henry Sidgwick  on utilitarianism and esoteric morality, and  Bernard Williams  on indirect utilitarianism).