 Hearing “Juliet is the sun” in its concrete conversational setting, we come to suspect that Romeo is imagining his new love to just plain be exactly that, the sun. We come to suspect that Romeo is enabled to imagine this and in his personal opinion called on to image it by the rules of a game of make-believe he spontaneously finds himself playing, a game we attempt to join him in playing as we struggle to make appropriate sense of his words. Romeo imagines Juliet to be the sun because he feels called on to do so, and he feels called on to do so because of the rules he takes himself to be playing by (on the one hand) and what he seriously believes about Juliet herself (on the other).