 This criticism seems less serious than the charge of irrelevancy. Cultural evolutionary game theoretic explanations of norms need not “smuggle in” normative claims in order to draw normative conclusions. The theory already contains, in its core, a proper subtheory having normative content—namely a theory of rational choice in which boundedly rational agents act in order to maximize, as best as they can, their own self-interest. One may challenge the suitability of this as a foundation for the normative content of certain claims, but this is a different criticism from the above charge. Although cultural evolutionary game theoretic models do act as vehicles for promulgating certain values, they wear those minimal value commitments on their sleeve. Evolutionary explanations of social norms have the virtue of making their value commitments explicit and also of showing how other normative commitments (such as fair division in certain bargaining situations, or cooperation in the prisoner’s dilemma) may be derived from the principled action of boundedly rational, self-interested agents.