 Neoliberals do not defend capitalism on the ground that it gives people what they deserve. Friedman and Buchanan do not make such arguments, and Hayek argues against such claims. Hayek (1978: 70) repeatedly says that there’s no particular merit in market outcomes, and so one cannot say that market income is just or unjust. Hayek, Friedman, and Buchanan understand that market outcomes are often arbitrary from a moral point of view. Markets make some undeserving persons rich and some deserving persons poor.