 We conceive of perceptual experiences as occurrences with phenomenal character. The phenomenal character of an experience is what it is like for a subject to undergo it (Nagel (1974)). Our ordinary conception of perceptual experience emerges from first-personal reflection on its character, rather than from scientific investigation; it is a conception of experience from a “purely phenomenological point of view” (Broad 1952: 3–4). We’ll present this conception by outlining what phenomenological reflection suggests first about the objects  (§1.2),  structure  (§1.3),  and character  (§1.5)  of experience, and then about the relation between veridical, illusory, and hallucinatory experiences, and in particular whether these cases form a common kind  (§1.6).