  Yet the value behavior of humans following them is changing, mainly because it loses the immediate emotional contact (feeling) to the values. Instead of this immediate value feeling and its ensuing insight humans accept the value tradition of society. Moreover, Mally talks about “value forms” (Wertgestalten) which can be seen as ideal types of personality (SOM: 75). One of the many value forms (depending on value perspectives and value hierarchies) corresponds to each individual human being: in her empirical character we find the ethical norm of her value form. This ethical norm occurs in that character as essence-directed tendency towards the value form. Mally adds that this assertion corresponds to the above mentioned metaphysical hypothesis “that only the objectively valuable exists in the essence of reality” (SOM: 76). The moral task of each individual consists in the fulfillment of his personal ethical norm. The way to find that norm will be shown to him by his conscience.