 Because of its connection with the first-person pronoun, it is often taken as platitudinous to say that self-conscious thought is closely associated with the capacity to refer to oneself as oneself. When I think self-consciously, I cannot fail to refer to myself. More than this, it has often been claimed that for a central class of first-person thoughts, there is no possibility of misidentifying myself: not only can I not fail to pick myself out, I cannot take another person to be me. But first-person reference, and indexicality more generally, has sometimes been thought to pose a challenge to theories of reference, requiring special treatment. Indeed, some have argued that the platitude itself should be rejected.