 Isaac Levi (1986; 2004) argues for “v-admissibility” as a criterion of justified choice. For v-admissibility, value incomparability does not pose a problem for the possibility of justified choice. An alternative is v-admissible if and only if it is optimal according to at least one of the relevant considerations at hand. In some conflicts of value, maximization and v-admissibility specify the same alternatives as rationally eligible. Suppose that alternative X is better than alternative Y with respect to consideration A and alternative Y is better than alternative X with respect to consideration B. According to maximization as a theory of justified choice, both X and Y are rationally eligible; neither alternative is better than the other with respect to A and B taken together. Both alternatives are also rationally eligible according to v-admissibility; X is optimal with respect to A and Y is optimal with respect to B.