  According to the most straightforward and ambitious form of the fitting attitude theory of value, to be valuable is to be the fitting object of some evaluative attitude. Since FA theories seek to analyze both value and disvalue, they must include both forms of approval and disapproval. Thus A. C. Ewing (1948: 168) writes: “if we analyse good as ‘fitting object of a pro attitude’, it will be easy enough to analyse bad as ‘fitting object of an anti attitude’, this term covering dislike, disapproval, avoidance, etc.” For the sake of simplicity, I will use ‘value’ here to refer both to positive and negative features, except when it is important to differentiate between them. Along with Ewing, Franz Brentano is usually cited as among the first proponents of an FA theory of value. Brentano (1969: 18) states his view this way: “In the broadest sense of the term, the good is that which is worthy of love, that which can be loved with a love that is correct.” Despite his use of the emotion terms ‘love’ and ‘hate’, Brentano does not have specific emotions in mind; rather, he includes as forms of love all desiderative attitudes, and as forms of hate all aversive ones.