  During the 1990s and until his death, Baudrillard continued to write short journal entries and by 2007 had published five volumes of his Cool Memories. These texts combine reflections on his travels and experiences with development of his (often recycled) ideas and perceptions. Baudrillard’s fragmentary diaries often provide revealing insights into his personal life and psychology, as well as capturing experiences and scenes that generate or embody some of his ideas. While often repetitive, his “cool memory” booklets provide direct access to the man and his ideas, as well as validating him as a global intellectual superstar who travels around the earth and whose every diary notation is worthy of publication and attention.