 The clearest reason for objecting to ‘manageress’ and ‘lady doctor’ is that the use of these terms seems premised on the idea that maleness is the norm, and that women filling these jobs are somehow deviant versions of doctors and managers. This is also a key objection to the use of ‘he’ and ‘man’. Moulton (1981a) understands these terms on the model of brand names, like ‘Hoover’ or ‘Scotch tape’ that become generic terms for a product type. The message of such terms, she suggests, is that the brand in question is the best, or at least the norm. According to Moulton, terms like ‘he’ and ‘man’ work in the same manner: they are gender-specific terms for men whose use has been extended to cover both men and women. This, Moulton argues, carries the message that maleness is the norm. As a result, the use of these terms as if they were gender neutral constitutes a sort of symbolic insult to women. Laurence Horn and Steven R. Kleinedler (2000) have disputed the details of this, noting that ‘man’ did not begin its life as gender-specific and then get extended to cover both women and men. Rather, ‘man’ actually began its life as ‘mann’, a gender-neutral term, which only later acquired a gender-specific meaning. The temporal sequence, then, cannot support the claim that a gender-specific term has been extended to cover both genders. Nonetheless, Horn and Kleinedler agree that the use of terms like ‘he’ and ‘man’ as if they were gender-neutral perpetuates the objectionable idea that men are the norm for humanity.