 A favorite example among Austrian School economists was to imagine a scientist from Mars studying patterns in the New York subway Our scientific Martian will observe that at 8:00am that there will be bodies and boxes, and the boxes will pick up the bodies and move. Then, at 5:00pm, those boxes will come back to the same places and bodies will leave the boxes. This observer could develop a study of moving boxes and bodies and offer predictions. But can our observer truly understand the phenomena under investigation without reference to the purposes and plans of the actors involved, and thus rather than seeing boxes and bodies, we come to understand the pattern of action associated with commuting to work. Fritz Machlup tried to capture this idea when he penned an essay under the title: “What if Matter Could Talk?” The social sciences are indeed engaged in scientific inquiry, but the subject of study was radically different because we are what we study.