 Probably the most famous phenomenological analysis of technology—or rather the technological attitude that gives rise to artifacts—is Martin Heidegger’s (1977) essay The Question Concerning Technology. This essay is important as a reference point because it illustrates forcefully the most important and distinctive claim of phenomenology vis-à-vis technology. Technology is not merely an artifact or our relationship with this or that artifact; rather, the artifact—and our relationship with it—is already an outcome of a particular ‘technological’ way of seeing and conducting ourselves in and towards the world. Heidegger (1977) famously claimed that “the essence of technology is nothing technological” (p.4).