 Of course, saying that names function as tags—or that they are ‘directly referential’—is not to provide a full theory of names. That will require, at the very least, an explanation of what makes a name the particular tag that it is. In other words, we need to specify what it is, if not an associated description, that fixes what a name refers to in context. Put slightly differently, the claim that names function as tags effectively furnishes us with a semantics for names. What remains, is to provide a metasemantics for names, a theory that tells us which semantic value should be associated with each name, and why.