 Hayek and Buchanan are even clearer in denying that the good life consists in economic ends like wealth maximization. Buchanan (1991: 343) emphasizes personal ethical responsibility, adhering to social norms forbidding debt (1987: 456, 461), and following “moral-ethical rules or norms for behavior” (1999: 451). Hayek thinks social life in a free society requires that people follow an array of rules and norms that have nothing to do with profit seeking, since many of these rules are below our conscious thought (Hayek 1973). Surprisingly, both Hayek (1988: 135–142) and G. Brennan and Buchanan (1985: 150) even think that free societies needed people prepared to act based on fundamentally religious impulses.