 Kriegel and Van Gulick do not give fully developed accounts of just why the integration of first-order perceptions with higher-order judgments should give rise to the properties that are distinctive of phenomenal consciousness. But one plausible reconstruction is as follows, modeled on the way that the conceptualization of analog (non-conceptual) first-order perceptual content can transform the latter’s properties. Consider, for example, the familiar duck/rabbit. When someone sees this figure for the first time she may just experience a complex of curved lines, representing nothing. But when she comes to see it as a rabbit, those lines take on a certain distinctive organization (the figure now has both a front and a back, for example), thereby transforming the represented properties of the figure. Arguably what happens in such cases is that the conceptual systems succeed in deploying a recognitional template for the concept rabbit, finding a ‘best match’ with the incoming non-conceptual representations. Indeed, there is reason to think that just such a process routinely takes place in perception, with conceptual systems seeking matches against incoming data, and with the resulting states possessing contents that integrate both conceptual and non-conceptual (analog) representations (Kosslyn 1994; Carruthers 2000). The result is a single perceptual state that represents both a particular analog shape and a rabbit. Now suppose that when such states are globally broadcast and are made available to the systems responsible for higher-order thought, a similar process takes place. Those systems bring to bear the concept experience or the concept seeing to produce a further integrated perceptual state. This single state will not only have first-order contents representing the lines on the page, and representing a rabbit, they will also have a higher-order content representing that one is experiencing something rabbit-like. Hence the perceptual state in question becomes ‘self-presenting’, and acquires, as part of its content, a dimension of seeming or subjectivity. (See also Gennaro 2005, 2012, for a related line of argument in response to this sort of challenge.)