 Shoemaker (1991) contends that this strong sort of inversion is possible, i.e., that sensory qualities could invert with respect to representational contents. But his only argument seems to be that such an inversion is imaginable, or conceivable in a thin sense. Since the representationalist’s claim is precisely that sensory qualities just are representational contents of a certain kind, but not that this is analytically or conceptually true, Shoemaker has given her/him no reason to think that the inversion is really, metaphysically, possible. (Also, it is too easy to think of color looks inverting with respect to mere representation; cf. the opening paragraph of Section 2. One has to try to imagine their inverting with respect to visual representation of the appropriate type.) Yet there are further inversion scenarios, supported by argument, that the representationalist must take seriously.