 It will be obvious that [Rodriguez], in defining ‘culture’, was not simply introducing a convenient abbreviation, nor was he seeking to clarify ‘the’ common meaning of the term. His purpose was to redirect [Smith’s] attitudes, feeling that [Smith] was insufficiently appreciative of their friend’s merits. ‘Culture’ had and would continue to have, for people of their sort, a laudatory emotive meaning. The definition urged [Smith] to stop using the laudatory term to refer to grammatical niceties, literary allusions, and the rest, and to use it, instead, to refer to imaginative sensitivity and originality. In this manner, it sought to place the former qualities in a relatively poor light, and the latter in a fine one, and thus to redirect [Smith’s] admiration. When people learn to call something by a name rich in emotive meaning, they more readily admire it; and when they learn not to call it by such a name, they less readily admire it. The definition made use of this fact. It sought to change attitudes by changing names. (1944, 211–212; see also 1938b)