In the midst of this conceptual change, the term ‘authenticity’ becomes applicable in demarcating a somewhat new set of virtues. The older concept of sincerity, referring to being truthful in order to be honest in one’s dealings with others, comes to be replaced by a relatively new concept of authenticity, understood as being true to oneself for one’s own benefit.  Earlier, the moral advice to be authentic recommended that one should be true to oneself in order thereby to be true to others.  Thus, being true to oneself is seen as a means to the end of successful social relations. In contrast, in our contemporary thinking, authenticity as a virtue term is seen as referring to a way of acting that is choiceworthy in itself (Ferrara 1993; Varga 2011a; Varga 2011b).