 In contrast to Velleman, Singer (1991, 1994, 2009) understands love to be fundamentally a matter of bestowing value on the beloved. To bestow value on another is to project a kind of intrinsic value onto him. Indeed, this fact about love is supposed to distinguish love from liking: “Love is an attitude with no clear objective,” whereas liking is inherently teleological (1991, p. 272). As such, there are no standards of correctness for bestowing such value, and this is how love differs from other personal attitudes like gratitude, generosity, and condescension: “love…confers importance no matter what the object is worth” (p. 273). Consequently, Singer thinks, love is not an attitude that can be justified in any way.