 Metzl and Kirkland’s influential edited volume Against Health: How Health Became the New Morality lays out a related case for how biomedicine exercised undue influence over culture, including casting health ills as personal failings deserving of public shaming and stigmatization (Metzl &amp; Kirkland 2010). As an illustration of the sort of stigmatizing strategies that they condemn as unacceptable, bioethicist Daniel Callahan ethically endorsed the social practice of ‘fat shaming’ as a means of promoting public health (Callahan 2016). Empirical arguments on the harms of stigmatization (Hatzenbuehler, Phelan, &amp; Link 2013), and contrary ethical arguments (Dean 2018), both rebut stigma as an ethically viable health-promoting intervention.