 According to this view, pragmatics in general and the principle of relevance in particular have a lot to say about what happens on the near side of the explicature. It is probably fair to say that relevance theorists are mainly responsible for contemporary pragmatics focusing not only on what is conveyed beyond saying but also on saying itself, and for the fact that, as we shall see below, contemporary philosophical pragmatic theory tends to focus on the extent to which pragmatics ‘intrudes’ upon the traditional turf of semantics.