 One way to respond both to Moore’s challenge, and to the puzzles above, is to try, when appropriate, to do without the notion of ‘good’ (see Kraut 2011) and make do with ‘good for’, alongside the separate and non-evaluative notion of reasons for action. Thus, the world containing the single individual with a life worth living, might be said to contain nothing good per se, but a life that is good for that individual. And this fact may give us a reason to bring about such a world, given the opportunity.