Furthermore, those who assigned themselves to the positive consequences task after flipping the coin again thought that they were being highly moral (7.42 on a 9-point scale), while those who made the same assignment without flipping the coin did not (3.90) (Batson et al.  1999: 529). So marking the coin and thereby reducing the ambiguity as to what the fair assignment should have been, did nothing to undermine moral hypocrisy. We are still without an explanation for how it seems to work—more on that in a moment.