 On this account, normative motivation has the third property in the sense that in some cases it is capable of overpowering even fairly compelling motivations that pull in conflicting directions; extreme examples include suicide bombers overriding their instincts for self-preservation, or other fanatics who expend significant resources to enforce their favored norms on others. The self- and other-directedness of normative motivation captures the idea that the norm system produces motivation to keep one’s own behavior in compliance with a norm as well as motivation to enforce it by punishing others who violate it.