  Perhaps partly because of their  social origins,  Mozi and his followers do not identify with the li (ritual) of the traditional high culture and so find this sort of traditionalist consensus an unconvincing moral guide. To the suggestion that tradition can serve as a reliable moral standard, they respond by distinguishing between traditional customs and morality as such, pointing out that conformity to tradition is not in itself sufficient to ensure moral correctness. They make this point by considering — at roughly the same time Herodotus was raising similar issues in Greece — the challenge to parochial conceptions of what is right posed by the existence of disparate cultural practices.