 Bartha (2010) offers a preliminary attempt to provide such a justification by shifting from social values to epistemic values. The general idea is that reasoning by analogy is especially well suited to the attainment of a common set of epistemic goals or values. In simple terms, analogical reasoning—when it conforms to certain criteria—achieves an excellent (perhaps optimal) balance between the competing demands of stability and innovation. It supports both conservative epistemic values, such as simplicity and coherence with existing belief, and progressive epistemic values, such as fruitfulness and theoretical unification (McMullin (1993) provides a classic list).