 Most models of bounded rationality do not even fit into this broad axiomatic family just outlined. One reason is that bounded rationality has historically emphasized the procedures, algorithms, or psychological processes involved in making a decision, rendering a judgment, or securing a goal  (section 2).  Samuelson’s shift from reasoning behavior to choice behavior abstracted away precisely these details, however, treating them as outside the scope of rational choice theory. For Simon, that was precisely the problem. A second reason is that bounded rationality often focuses on adaptive behavior suited to an organism’s environment  (section 3).  Since ecological modeling involves goal-directed behavior mitigated by the constitution of the organism and stable features of its environment, focusing on (synchronically) coherent comparative judgments is often not, directly at least, the best way to frame the problem.