 At about the time that the syntactic Bayesian logicist idea was developing, an alternative conception of probabilistic inductive reasoning was also emerging. This approach is now generally referred to as the Bayesian subjectivist or personalist approach to inductive reasoning (see, e.g., Ramsey 1926; De Finetti 1937; Savage 1954; Edwards, Lindman, &amp; Savage 1963; Jeffrey 1983, 1992; Howson &amp; Urbach 1993; Joyce 1999). This approach treats inductive probability as a measure of an agent’s degree-of-belief that a hypothesis is true, given the truth of the evidence. This approach was originally developed as part of a larger normative theory of belief and action known as Bayesian decision theory. The principal idea is that the strength of an agent’s desires for various possible outcomes should combine with her belief-strengths regarding claims about the world to produce optimally rational decisions. Bayesian subjectivists provide a logic of decision that captures this idea, and they attempt to justify this logic by showing that in principle it leads to optimal decisions about which of various risky alternatives should be pursued. On the Bayesian subjectivist or personalist account of inductive probability, inductive probability functions represent the subjective (or personal) belief-strengths of ideally rational agents, the kind of belief strengths that figure into rational decision making. (See the section on  subjective probability  in the entry on  interpretations of the probability calculus,  in this Encyclopedia.)