  Consider one kind of conflict involving bias and profit for SECs. Nicas (2011, 1) points out that while many SECs were initially “content to simply produce search results,” some are now very much involved in diverse markets, “offering everything from online music to local coupons to mobile phones.” Nicas also describes a bias-related concern affecting this trend by noting that when Google entered into the online travel business, it “began placing its new flight-search service atop general search results” – i.e., above those of other major players in the online travel business such as Orbitz and Expedia. Because Google also engages in these kinds of practices in EU countries, where an estimated 85% of users select Google either as their main or sole search engine, it has and continues to face charges of anti-trust violations. In Europe, Google has been formally charged with “systematically favoring its own comparison shopping product” by prominently displaying that product/service in its search returns, “irrespective of its merits” and at the expense of its competitors (Chappell 2016). If the accounts provided by Nicas, Chappell, and others are correct, it would seem that there are good reasons to be concerned about commercial conflicts involving major SECs such as Google.