 This is clearly one of the places where debates about psychological strategies such as self-deception, “bad faith,” wish-fulfillment, “irony,” and the like become germane in the ethics of belief (see Wisdo 1991, Wisdo 1993, Mele 2001, Wood 2002, and the entry on  self deception).  If the aims of belief can plausibly be regarded as wide enough to include truth-neutral states such as pleasure or “feeling at home in the world,” and if these aims can underwrite genuine norms, then Evidentialism as characterized below clearly delivers a far-too-narrow characterization of its ethics.