 As noted, the primary objects of loyalty tend to be persons, personal collectivities (such as families), or quasi-persons such as organizations (the company for which one works) or social groups (one’s church congregation). Some argue that it is only to such that we can be loyal (Ladd, 1967; Baron, 1984). But that is at odds with the view that almost “anything to which one’s heart can become attached or devoted” may also become an object of loyalty—principles, causes, brands, ideas, ideals, and ideologies (Konvitz, 1973, 108). Royce himself argued that loyalty is the “willing and practical and thoroughgoing devotion of a person to a cause” (Royce, 1908, 16–17). In response, those who personalize the objects of loyalty point out that we have equally available to us the language of commitment or devotion and, in the case of what is spoken of as “loyalty to one’s principles,” we have the language of integrity.