  The fact that men too face pressure to look a certain way, and engage in constant efforts to improve their appearance, however, is not on its own sufficient to show that women’s (and men’s) preoccupation with appearance is not objectifying. According to Saul, “The increasing pressure on men to conform to unattainable standards of beauty is far from a sign of progress: it is, instead, a sign that the problem has grown” (Saul 2003, 168).