  On some traditional descriptivist theories of proper names, the content of a proper name can be expressed by a purely qualitative definite description, which is a definite description that does not contain any directly-referential terms (such as proper names and indexicals, if these are directly-referential). For example, on some views of this type, the content of the name ‘Benjamin Franklin’, in some speakers’ idiolects, is the same as that of the definite description ‘the person who invented bifocals’.