 When someone calls Rihanna’s show lewd, or Donald Trump’s stump speech unhinged, a negative evaluation is a generalized implication of the utterance in the sense that it is part of the standard or default interpretation of such utterances, not a one-off occurrence. Its generalized status is explained by social facts such as that it isn’t common in these parts to use chaste, cruel, generous, and so on, neutrally. It is common knowledge that those who use a given thick term for the most part accept certain evaluations and their utterances for the most part accurately reflect their acceptance of those evaluations. (Such social facts may also help explain why thick terms seem more intimately connected to evaluation than other non-evaluative terms that are often used evaluatively, such as chocolatey and athletic.) But the implication is “not at issue” in the sense that the evaluation is not the main point of her utterance but rather is part of the background that the speaker takes for granted (but needn’t assume his audience to accept) in making the utterance. The main point is to assert that the thing in question falls under the term, against the background evaluation that things falling under the term tend to be bad in a certain sort of way. Insofar as the presence of the evaluation can be explained conversationally, we can expect it to be open to be denied or suspended by objectors in the ways suggested by the defeasibility data above. And a general feature of various kind of backgrounded contents is that they project in ways illustrated by  (4a–d).  (For more on this version of the Pragmatic View, see Väyrynen 2013: chs. 5–6.)