 Take instead a norm of cooperation. In this case, the expectation that almost everyone abides by it may not be sufficient to induce compliance. If everyone is expected to cooperate one may be tempted, if unmonitored, to behave in the opposite way. The point is that conforming to social norms, as opposed to conventions, is almost never in the immediate interest of the individual. Often there is a discontinuity between the individual’s self-interest and the interests of the community that supports the social norm.