 Coy (2007) argues is that, in a competitive market, the cost of information should properly reflect the cost of making it available to users. On this line of analysis, while the cost of making publishing information in traditional material media like books might be sufficiently high to justify charging users a price for it, the cost (per user) of making information available on digital media approaches zero as the number of users grow larger. For example, there might be some fixed cost involved in making information available on a website, but no additional cost is required beyond that to make that content available to any number of users; the more users appropriating the information, the lower the cost of making it available to any particular user. Thus, the argument concludes, it would be unfair to charge users a fee for appropriating any piece of (digital) information; information should be free (or nearly free) so as to reflect its dissemination costs.