 In situations in which arguments are attempts to convince a specific audience of a conclusion, an acceptable premise may need to be true, but also acceptable to the members of this audience. As Aristotle suggests in the Rhetoric, successful arguments may need to have premises that are in keeping with the pathos of an audience (and do so in a way that does not undermine the character — the ethos — of the arguer). As Gilbert 1997, 2014 has emphasized, there are many real life circumstances in which the emotional acceptability of a premise is required for argument success. 