  Some forms of personal information enjoy normative protection via specific privacy policies and laws, because they qualify as information about persons that is considered either sensitive or intimate, or both.  We can refer to this kind of personal information as Non-Public Personal Information (or NPI). However, many privacy analysts now worry about the ways in which a different kind of personal information—Public Personal Information (or PPI), which is non-confidential and non-intimate in character—is easily collected and exchanged over the Internet. How can PPI and NPI be distinguished? NPI, which as noted above, is viewed as information about persons that is essentially confidential or sensitive in nature, includes information about a person’s finances and medical history. PPI, although also understood as information that is personal in nature, is different from NPI in at least one important respect: it is neither sensitive nor confidential. For example, information about where an individual works or attends school, as well as what kind of automobile he or she owns, can be considered personal information in the sense that it is information about some individual as a particular person. However, this kind of personal information typically does not enjoy the same kinds of privacy protection that has been granted to NPI (Tavani 2016).