 It is important to note that studies of this nature focus on generic trends, not specific cases, and there is no dispute that significant exceptions exist—notably, populations that enjoy high levels of happiness amid low levels of material prosperity. Among others, a number of Latin American countries, Maasai herders, Inughuit hunter-gatherers, and Amish communities have registered highly positive results in subjective well-being studies, sometimes higher than those in many affluent nations, and numerous informal accounts accord with the  data.[20]  Such “positive outliers” suggest that some societies can support high levels of happiness with extremely modest material holdings. The importance of money for happiness may depend strongly on what kind of society one inhabits. An interesting question, particularly in light of common environmental concerns, is how far the lessons of such societies can, or should, be transferred to other social forms, where material attainment and happiness are presently more tightly coupled. Perhaps some degree of decoupling of happiness and money would be desirable.