 To illustrate, consider Friedman. Friedman holds that part of the case for freedom is that we don’t know what persons ought to value because no one really knows what the good life consists in; a free society is good because it allows people to experiment with different forms of life to answer those questions for themselves (Friedman 1987 [2017: 185]). And while Friedman (1962a [2002: 133]) proclaimed that corporations’ first duty is to maximize profits for their shareholders and that public policy should ensure that the maximization of profit works to the benefit of all, even he does not advocate a particular account of what persons ought to value.