 The rule governing the use of a generic name like “Alice” has been spelled out by various theorists in similar ways (Burks 1951; Lerner &amp; Zimmermann 1984, 1991; Haas-Spohn 1995; Recanati 1997; Pelczar &amp; Rainsbury 1998). On each occasion of use, a referent for the name will be more-or-less available, or obligatory, depending on the familiarity and salience of a convention that tags that referent with that generic name. So a minimal rule of use for “Alice” would require each utterance to refer to one to whom that (generic) name has been conventionally attached. A stronger version would have it that an utterance of “Alice” obligatorily refers to the most salient individual of this sort.