 Second, many medical professionals, hospitals, insurers and other entities with access to health information regard maintaining the confidentiality of medical communications and the security of medical information as paramount professional responsibilities (Daly et al., 2015; Presidential Commission 2016). This sensibility extends to social work, mental health and pharmacy records. Moreover, clinical health care providers and bio-medical researchers generally seek to accommodate patients’ reasonable expectations of privacy and are required to do so by state and national laws (Allen 2011; Presidential Commission 2009). That said, encouraging patients to embrace sharing health information to improve research, clinical practices and their own care is an emergent trend (Juengst et al. 2016).