 Among those of great ethical importance is the question of how SNS providers ought to respond to government demands for user data for investigative or counterterrorism purposes. SNS providers are caught between the public interest in crime prevention and their need to preserve the trust and loyalty of their users, many of whom view governments as overreaching in their attempts to secure records of online activity. Many companies have opted to favor user security by employing end-to-end encryption of SNS exchanges, much to the chagrin of government agencies who insist upon ‘backdoor’ access to user data in the interests of public safety and national security.