  This illuminates Bradley’s remark that social morality is both absolute and relative. The morality of one’s society has a prima facie claim on individual members and so is absolute in the sense that no one is free simply to go her own way; yet the social morality may change for the same reasons the perspective of an individual might change—for example, because of the discovery of new facts or with the revelation of a contradiction which forces a re-thinking of present values—and so they are only relative. Thus, while the individual has a prima facie obligation to be as good as his society he also has the obligation to be reflective about social morality and to determine whether it requires modification.