 The new fields of ethical reflection are often characterized as applied ethics, that is, as applications of theories, normative standards, concepts and methods developed in moral philosophy. For each of these elements, however, application is usually not straightforward but requires a further specification or revision. This is the case because general moral standards, concepts and methods are often not specific enough to be applicable in any direct sense to specific moral problems. ‘Application’ therefore often leads to new insights which might well result in the reformulation or at least refinement of existing normative standards, concepts and methods. In some cases, ethical issues in a specific field might require new standards, concepts or methods. Beauchamp and Childress for example have proposed a number of general ethical principles for biomedical ethics (Beauchamp &amp; Childress 2001). These principles are more specific than general normative standards, but still so general and abstract that they apply to different issues in biomedical ethics. In computer ethics, existing moral concepts relating to for example privacy and ownership has been redefined and adapted to deal with issues which are typical for the computer age (Johnson 2003). New fields of ethical application might also require new methods for, for example, discerning ethical issues that take into account relevant empirical facts about these fields, like the fact that technological research and development usually takes place in networks of people rather than by individuals (Zwart et al. 2006). Another more general issue that applies to many new technologies is how to deal with the uncertainties about (potential) social and ethical impacts that typically surround new emerging technologies. Brey’s (2012) proposal for an anticipatory ethics may be seen as a reply to this challenge. The issue of anticipation is also one of the central concerns in the more recent interdisciplinary field of responsible innovation (e.g., Owen et al. 2013).