 The discussion of norms of use are typically couched in behavioral formulations such as 取 qǔchoose, 舉 jǔ pick-out 可 kěassertible:admissible 辯 biàndistinction 指 zhǐpoint and hécombine. The core psychological attitude is  為 wéideem:do which may be expressed as a tendency (in speech, both inner and expressed) to express a  是非 shì-fēithis-not that  judgment regarding the use of a word. A phonetically and semantically related tendency is   謂 wèicalling it by the term. Behaviorally, it amounts to dealing with it under that word-concept. Conversely we can shì or fēi the use of a name of some contextual object—wèicall it or wéideem it properly associated with that 名 míngname. 