 It is in the experience of value preferencing that Scheler further clarifies the ethical a priori. There is, according to Scheler, an objective ranking of values, a ranking of the “lower” to the “higher,” or better expressed, a ranking of the more superficial to the deeper. The ranking of value types from lowest to highest is as follows: pleasure, utility, vitality, culture, and holiness. How the different types of value stand in relation to one another is grasped intuitively in the experience of value. Evidence of this ranking is felt through experiences like duration (GW II, 108) or depth of fulfillment (GW II, 113). Claiming that there is an objective order of values, or in Pascal’s terminology, an “ordre du coeur” (order of the heart), necessarily entails that the higher values “ought” to be preferred to the lower. We ought to act in such a manner that promotes the higher or positive values. This non-formal or material a priori of value is not given prior to experience, but it is present in the experience of the particular value modalities. A religious icon is given not only as holy, but also as that which is to be preferred to the merely useful or vital. What types of value an object has is relative to the individual or culture. A cow certainly has a different value for the Hindu than for the rancher. Nonetheless, that the holy is to be preferred to the vital is not historically or culturally relative.