  Some question whether a lack of objectivity with respect to the results returned to users in response to their search queries is necessarily a problem. For example, Blanke (2005, 34) believes that we should “neither demand nor expect to receive information from search engines that is objective” (i.e., information that is either “neutral or complete”). So, he argues that any critique of search engines as being biased “misses its target,” because one should not expect search engines to deliver only neutral and objective results. His rationale for this claim, however, seems to be based on the view that search engine technology “was not designed to do this.” But this analysis seems to beg the question, unless, of course, Blanke means that search engine technology could not, in principle, be designed to deliver neutral and objective results.