 Several possible responses arise at this point. First, we might try to take advantage of the fact that many uses of these terms are accompanied by ostensive gestures. So perhaps, as Kaplan (1978) and McGinn (1981) both suggest, it is such gestures that serve to make objects the demonstrata of contexts—one per use of an impure indexical. This suggestion also gives us a rather natural way of understanding what makes something the first demonstratum as opposed to the second, and so on. On the other hand, this approach faces a rather obvious objection: many perfectly good uses of impure indexicals and demonstratives simply aren’t accompanied by any sort of ostensive gesture. That observation leads to a second possible response, one which is in many ways a generalization of this first: perhaps it is not the ostensive gesture itself that makes an object the demonstratum, but rather what that gesture does. Gestures, we might take it, serve to make objects salient in a context. So perhaps what matters is just that an object be particularly salient in a context; perhaps this is what serves to make it the demonstratum, whether or not that salience is the direct result of an ostensive gesture.