 This new analysis in fact reflects a general idea that has a rich history. Franz Brentano [1838–1917], C. D. Broad [1887–1971], W. D. Ross [1877–1971], and A. C. Ewing [1899–1973], among others, have claimed, in a more or less qualified way, that the concept of intrinsic goodness is analyzable in terms of the fittingness of some “pro” (i.e., positive) attitude (Brentano 1969, p. 18; Broad 1930, p. 283; Ross 1939, pp. 275–76; Ewing 1948, p. 152). Such an analysis, which has come to be called “the fitting attitude analysis” of value, is supported by the mundane observation that, instead of saying that something is good, we often say that it is valuable, which itself just means that it is fitting to value the thing in question. It would thus seem very natural to suppose that for something to be intrinsically good is simply for it to be such that it is fitting to value it for its own sake. (“Fitting” here is often understood to signify a particular kind of moral fittingness, in keeping with the idea that intrinsic value is a particular kind of moral value. The underlying point is that those who value for its own sake that which is intrinsically good thereby evince a kind of moral sensitivity.)