 If the pleasure of orgasm is unique, why do people usually prefer sex with someone else to masturbating, given that masturbating produces orgasms, often more intense than partnered sex? This shows that orgasm is not the only pleasure sought in sexual activity, not that its pleasure is not unique. Touching, smelling, kissing, and licking, for example, are other goals of sexual desire (Soble 1996: 85–86). We can even claim that people prefer the pleasure of orgasm through these other goals.