 In a slogan, “same content, same character” (for discussion of further variations in the camp, see Chalmers 2004). On this picture, if two experiences present the same testimony about the world, there is no room for any difference in what it is like to have those experiences. Whether there is such a tight link between content and conscious character is controversial, consider the frequently discussed possibility that your shifting attention could vary the conscious character of two distinct experiences without varying their testimony about the world.