  The next possibility is to justify a moral conclusion with an inference whose premises are not moral but are normative in another way. This approach, which is adopted by contractarians among others, can be called normativism. Normativists usually start with premises about rationality and impartiality that are each supposed to be normative but morally neutral. If rational impartial people under relevant circumstances would agree to certain moral standards, this is supposed to show that the corresponding moral beliefs are true or justified.