 At the same time, the meaning and value of privacy remains the subject of considerable controversy. The combination of increasing power of new technology and the declining clarity and agreement on privacy give rise to problems concerning law, policy and ethics. Many of these conceptual debates and issues are situated in the context of interpretation and analysis of the General Data Protection Regulation (GDPR) that was adopted by the EU in spring 2018 as the successor of the EU 1995 Directives, with application far beyond the borders of the European Union.