 Aristotle’s statement implies that in order to determine whether (for example) the pleasure of virtuous activity is more desirable than that of eating, we are not to attend to the pleasures themselves but to the activities with which we are pleased. A pleasure’s goodness derives from the goodness of its associated activity. And surely the reason why pleasure is not the criterion to which we should look in making these decisions is that it is not the good. The standard we should use in making comparisons between rival options is virtuous activity, because that has been shown to be identical to happiness.