 A different question is what means of pursuing happiness are most effective. This is fundamentally an empirical question, but there are some in-principle issues that philosophical reflection might inform. One oft-heard claim, commonly called the “paradox of hedonism,” is that the pursuit of happiness is self-defeating; to be happy, don’t pursue happiness. It is not clear how to interpret this dictum, however, so that it is both interesting and true. It is plainly imprudent to make happiness one’s focus at every moment, but doubtful that this has often been denied. Yet never considering happiness also seems an improbable strategy for becoming happier. If you are choosing among several equally worthwhile occupations, and have good evidence that some of them will make you miserable, while one of them is likely to be highly fulfilling, it would not seem imprudent to take that information into account. Yet to do so just is to pursue happiness. The so-called paradox of hedonism is perhaps best seen as a vague caution against focusing too much on making oneself happy, not a blanket dismissal of the prospects for expressly seeking happiness—and for this modest point there is good empirical evidence (Schooler, Ariely et al. 2003, Lyubomirsky 2007).