 Even if the pornography industry does exploit some of the women who perform in it, however, there is a question about whether this justifies disallowing it. As a number of feminists and liberals have noted in reply, other industries (such as supermarkets or fast-food chains) may likewise take advantage of workers with few alternative opportunities. Should these too be banned on grounds of exploitation? Surely not, they think. The best solution to such exploitation is arguably not to ban pornography (or fast-food chains). For this would only further deprive those already deprived of one more option, and one that they might prefer over others of the limited range available to them. We may do better to focus our efforts on redressing the underlying economic and material conditions of disadvantage that make exploitation possible, so that the choice to perform in pornography might be made, if it is made, as a genuinely free one, under fuller conditions of equality (R. Dworkin 1993; Wendell, 1983).