  Unlike the classical utilitarianism of Bentham and Mill, Mohist consequentialism seeks to promote not individual happiness, but a range of goods, many of them public or collective. The general notion of “benefit” refers to an objective list of three sorts of goods: material wealth, a large population or family, and social order. These goods provide relatively concrete moral criteria. Practices and institutions that tend to advance them are benevolent and righteous; those that do not are malicious and wrong.