  Still, if the definition of consequentialism becomes too broad, it might seem to lose force. Some philosophers have argued that any moral theory, or at least any plausible moral theory, could be represented as a version of consequentialism (Sosa 1993, Portmore 2009, Dreier 1993 and 2011; but see Brown 2011). If so, then it means little to label a theory as consequentialist. The real content comes only by contrasting theories that are not consequentialist.