 There is a general discussion about privacy and surveillance in information technology (e.g., Macnish 2017; Roessler 2017), which mainly concerns the access to private data and data that is personally identifiable. Privacy has several well recognised aspects, e.g., “the right to be let alone”, information privacy, privacy as an aspect of personhood, control over information about oneself, and the right to secrecy (Bennett and Raab 2006). Privacy studies have historically focused on state surveillance by secret services but now include surveillance by other state agents, businesses, and even individuals. The technology has changed significantly in the last decades while regulation has been slow to respond (though there is the Regulation (EU) 2016/679)—the result is a certain anarchy that is exploited by the most powerful players, sometimes in plain sight, sometimes in hiding.