 Some alternative accounts have helped reconcile insights about norm-driven behavior with instrumental rationality (Elster 1989b). Moreover, they have contributed to informing the design of laboratory experiments on non-standard preferences (for a survey of early experiments, see Ledyard 1995; more recent experiments are reviewed by Fehr &amp; Schmidt 2006 and Kagel &amp; Roth 2016). In turn, experimental findings have inspired the formulation of a wide range of models aiming to rationalize the behavior observed in the lab (Camerer 2003; Dhami 2016).