 Others are less inclined to see theory-ladenness as a problem that can be mitigated by data-intensive methods, and rather see it as a constitutive part of the process of empirical inquiry. Arching back to the extensive literature on perspectivism and experimentation (Gooding 1990; Giere 2006; Radder 2006; Massimi 2012), Werner Callebaut has forcefully argued that the most sophisticated and standardised measurements embody a specific theoretical perspective, and this is no less true of big data (Callebaut 2012). Elliott and colleagues emphasise that conceptualising big data analysis as atheoretical risks encouraging unsophisticated attitudes to empirical investigation as a 