 A different concern with arguments that aim to hold individuals responsible for unhealthy choices focuses on the concept of ‘responsibility’ at play, and whether attributions of responsibility are fitting. (Dworkin 1981) Whether, to what extent, and in what sense individuals are responsible for risky behaviors is contested at every turn, in part because of both conceptual and empirical debates about notions like addiction and voluntariness. For years, scientists and humanists have argued over the concept of addiction, and how that concept should play into our views about behaviors like smoking, drinking and the use of drugs. Also thrown into the mix are contested views about the impact on the public of the full force of marketing tools available to industries who peddle unhealthy products, and the related imbalance in power and influence between these industries and the public health institutions that try to level the information and influence playing fields.