 Often in arguments like this the premises aren’t true, but even if they are generally true they may provide only scant support for their conclusions because that something is widely practised or believed is not compelling evidence that it is true or that it should be done. There are few subjects on which the general public can be said to hold authoritative opinions. Another version of the ad populum fallacy is known as “playing to the gallery” in which a speaker seeks acceptance for his view by arousing relevant prejudices and emotions in his audience in lieu of presenting it with good evidence.