 Finally, privacy issues with SNS highlight a broader philosophical and structural problem involving the intercultural dimensions of information ethics and the challenges for ethical pluralism in global digital spaces (Ess 2021). Pak Hang Wong (2013) has argued for the need for privacy norms to be contextualized in ways that do not impose a culturally hegemonic Western understanding of why privacy matters; for example, in the Confucian context, it is familial privacy rather than individual privacy that is of greatest moral concern. Rafael Capurro (2005) has also noted the way in which narrowly Western conceptions of privacy occlude other legitimate ethical concerns regarding new media practices. For example, he notes that in addition to Western worries about protecting the private domain from public exposure, we must also take care to protect the public sphere from the excessive intrusion of the private. Though he illustrates the point with a comment about intrusive uses of cell phones in public spaces (2005, 47), the rise of mobile social networking has amplified this concern by several factors. When one must compete with Facebook or Twitter for the attention of not only one’s dinner companions and family members, but also one’s fellow drivers, pedestrians, students, moviegoers, patients and audience members, the integrity of the public sphere comes to look as fragile as that of the private.