 But if the rights we have are to especially important goods, then we can see how honoring rights promotes the good. By hypothesis, it will be best to honor rights when this conflicts with the promotion of lesser goods. We might say that rights “trump” these lesser goods. Rights don’t trump the pursuit of other comparably important goods. These should be treated as conflicts of rights, and the utilitarian should resolve such conflicts by recourse to the utilitarian first principle and a determination of which right, in the context, is most important.