 If minor league aesthetic qualities lack sophistication and profundity compared to major league aesthetic qualities, a case can be made that they make up for this lack by their pervasiveness in daily life with serious consequences. While we do experience beauty and sublimity in our daily life, such occasions are rather rare. More often than not, in our everyday life, we judge things for being pretty, nice, interesting, cute, sweet, adorable, boring, plain, drab, dowdy, shabby, gaudy, ostentatious, and the like. It is particularly important to attend to these qualities because, due to their prevalence and relatively easy recognition, they exert a powerful influence on our decisions and actions regarding mundane matters. Indeed, strategies in advertising, political campaigning, and propaganda often make use of these qualities to direct people’s behavior (Postrel 2003; Mandoki 2007; Saito 2007, 2017a, 2018b; Sartwell 2010). Those who are concerned with both the prevalence and uncritical acceptance of aestheticization of life argue for a more active, engaged, reflective mode of perception instead of passively experiencing and being affected by aestheticization ploys, thereby cultivating aesthetic literacy and vigilance (Vihalem 2016; Matteucci 2017; Potgieter 2017).