 A less ambitious form of the first strategy focuses on so-called “thick” evaluative words or concepts. Such words/concepts in some sense have both specific descriptive and normative contents. Concepts associated with virtues and vices are classic examples of thick evaluative concepts—concepts like courage, justice, fairness and generosity are all paradigm cases. The argument for generalism focusing on these concepts takes the same form as the more ambitious argument just canvassed. That is, the argument derives a commitment to moral principle(s) from mere conceptual/semantic competence.