 First, suppose experiences are acquisition of beliefs formed by a standard use of a perceptual apparatus. When applied to visual experiences, this view says that for as long as you see something that looks like a red, shiny fish in front of you, you are acquiring a belief that there is a red, shiny fish in front of you. The content of experience, on this view, will be the same as the content of the beliefs with whose acquisition the experience is identical. And what makes a content the content of an experience, as opposed to some other kind of mental state, will be whatever makes it the content of those beliefs. (This view is critically discussed by Pitcher in his 1971, chapter 2.)