Lukács calls this development “reification”. It is a process which affects four dimensions of social relations: the socially created features of objects (primarily their features as commodities), the relations between persons, their relations to themselves and, finally, the relations between individuals and society as a whole (Stahl 2011). The objective and subjective dimensions of the dominance of the commodity form constitute a complex of reification because the properties of objects, subjects and social relations become “thinglike” in a particular way. These properties become independent, quantifiable, non-relational features that must remain alien to any subjective meaning that one could attach to them. Additionally, by losing grip of the qualitative dimensions of their social relations, people become atomized and isolated.