 One result of this approach to beauty—or perhaps an extreme expression of this orientation—is the assertion of the positivists that words such as ‘beauty’ are meaningless or without cognitive content, or are mere expressions of subjective approval. Hume and Kant were no sooner declaring beauty to be a matter of sentiment or pleasure and therefore to be subjective than they were trying to ameliorate the sting, largely by emphasizing critical consensus. But once this fundamental admission is made, any consensus seems contingent. Another way to formulate this is that it appears to certain thinkers after Hume and Kant that there can be no reasons to prefer the consensus to a counter-consensus assessment. A.J. Ayer writes: