 This scarcity is evident on several fronts with respect to higher education in the United States, which attracts applicants from all over the world. There is fierce competition for admission to highly selective colleges and universities in the US that admit fewer than 10% of applicants. In this arena, wealthier parents sometimes go to great lengths to bolster their children’s applications by paying for tutoring, extracurricular activities, and admissions coaching—activities that can put applicants without these resources at a significant disadvantage in the admissions process.