Earlier we saw that all consequentialists now accept that assessing each act individually by its expected value is in general a terrible procedure for making moral decisions. There is widespread acknowledgement that agents should decide how to act by appeal to certain rules such as “don’t physically attack others”, “don’t steal”, “don’t break your promises”, “pay special attention to the needs of your family and friends”, and “be generally helpful to others”. And these are the rules that rule-consequentialism endorses. Many consequentialists, however, think this hardly shows that full rule-consequentialism is the best form of consequentialism. Once a distinction is made between, on the one hand, the best procedure for making moral decisions about what to do and, on the other hand, the criteria of moral rightness and wrongness, all consequentialists can admit that we need rule-consequentialism’s rules for our decision procedure. But consequentialists who are not rule-consequentialists contend that such rules play no role in the criterion of moral rightness. Hence these consequentialists reject what this article has called full rule-consequentialism.