 Big data are often associated to the idea of data-driven research, where learning happens through the accumulation of data and the application of methods to extract meaningful patterns from those data. Within data-driven inquiry, researchers are expected to use data as their starting point for inductive inference, without relying on theoretical preconceptions—a situation described by advocates as “the end of theory”, in contrast to theory-driven approaches where research consists of testing a hypothesis (Anderson 2008, Hey et al. 2009). In principle at least, big data constitute the largest pool of data ever assembled and thus a strong starting point to search for correlations (Mayer-Schönberger &amp; Cukier 2013). Crucial to the credibility of the data-driven approach is the efficacy of the methods used to extrapolate patterns from data and evaluate whether or not such patterns are meaningful, and what “meaning” may involve in the first place. Hence, some philosophers and data scholars have argued that 