In every society, there are specific segments of the population that try a new product or adopt a new behavior at different stages. Early adopters are quick to try a new product before anyone else while laggards are the last to try something and may not try it at all. In this short video, we introduce you to each of these different types of people in society and explain why they try new things when they do.

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['Diffusion of Innovation', 'Innovation Theory', 'Behavior adoption', 'Psychology', 'Brett Jenks', 'Everett Rogers', 'Communication', 'Innovators', 'Behavior Change', 'Early Adopters', 'Sociology', 'Community', 'Laggards', 'Change', 'Marketing', 'Social Marketing', 'Mainstream', 'Social Media']
Diffusion of Innovation Theory: The Adoption Curve