Forgath lifted the forge hammer, letting its crude surface shine in the ruby light of the pillar behind him. "This is no longer a mere camp, and so it needs a name.  A name that speaks to its purpose and future. And so..."  He raised the hammer high in display. "Let it be known as Ironforge.  It will be here that we forge our futures, and it is here you serve Lord Ironblood.  Now, you are dismissed; go about your tasks but take the rest you need; you are no good to me frozen and starved.  Rationing will be lifted with the first crop of mushrooms."