"This is Ironforge, and it is mine.  All who dwell within it are my precious minions, and together we have built all you have seen and more.  The food you've eaten was grown here, the buildings quarried from the stone of the valley.  My magic fortifies the city, but it is will - mine and my minions' - that has made it thrive.  They were once like you; cold, starving, and exhausted; ragged refugees.  But now, united under my rule, Ironforge grows."