"I guess it comes down to brand loyalty and the size of your outfit. GM and Ford, and to a lesser degree, Chrysler – they were all well-known and respected companies by the time American Motors rolled around – even if the entity was merely a merger of existing makes, there's uncertainty on how something like that is going to mesh. And they never had the deep coffers like the Big Three – that's less money for development, dealerships, and advertising. So that combined with misunderstandings on the products they put out, the sharing of parts between models, and even parts from other makes built under license... it starts to seem like a hodge podge, I guess. Does that make sense?"