Should the card be rectangular or oval? 'Fan-shapes' were also popular this season, he'd been told, and shown several examples before declining and settling on rectangular. That raised the question of the edges: should they be straight or scalloped? And would he like ribbon or thread sewn in? Should there be printed designs around the edges? Then it was time to look at the thousands of options for stock printed pictures of flowers or doves. Would the gentlecolt like his photograph on each card? And would sir like his name hoofwritten or in one of the standard typefaces (ligatures extra)? And of course that ink could be black, blue, red, silver, or gold...