Rarity has always dreamed of being a famous designer and designing clothes for the most famous ponies such as the ruler of all Equestria, Princess Celestia. She believes that she is a true artistic designer, making the most beautiful dresses for her clients. She is constantly seen giving advice and remarks to the residents of Equestria and to her friends whenever she finds that their appearances do not meet her standards, trying to improve and bring out the ponies' beautiful appearance.