Discord frowned and she winced. "I swear," he muttered, "This is going to be a very boring conversation if you just keep repeating the last thing I say." He waved his arm again, starting over. "There's more!" Behind him sprang up a paper diorama of Fluttershy's cottage surrounded by a vast complex of buildings. "If you agree today that Fluttershy is Best Pony, you can become part of the Fluttershy Is Best Pony club! Which is legally distinct from a cult because I'm not Starlight Glimmer and have class. If you join then you'll be safe in the knowledge that you will be doing good by helping Fluttershy and keeping all of her friends - like me! - happy."