Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_name_36 (name VARCHAR, launch VARCHAR, hanzi VARCHAR)

### Question ###
Which company launched in 1996 and has a Hanzi of 凤凰卫视中文台?

### Accurate SQL ###

SELECT name FROM table_name_36 WHERE launch = "1996" AND hanzi = "凤凰卫视中文台"