Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_74870 ( "Name" text, "Hanzi" text, "Origin" text, "Launch" text, "Owner" text )

### Question ###
Which company launched in 1996 and has a Hanzi of ?

### Accurate SQL ###

SELECT "Name" FROM table_74870 WHERE "Launch" = '1996' AND "Hanzi" = '凤凰卫视中文台'