Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_name_4 ( competing_entities VARCHAR, first_held INTEGER )

### Question ###
Can you tell me the Competing entities that has the First held smaller than 1970?

### Accurate SQL ###

SELECT competing_entities FROM table_name_4 WHERE first_held < 1970