Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_name_25 ( on_demand VARCHAR, free_or_pay VARCHAR, provider VARCHAR )

### Question ###
Which On demand has a pay and a Provider of virgin media (formerly ntl:telewest)?

### Accurate SQL ###

SELECT on_demand FROM table_name_25 WHERE free_or_pay = "pay" AND provider = "virgin media (formerly ntl:telewest)"