Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_2610582_2 ( branding VARCHAR, callsign VARCHAR )

### Question ###
The callsign DWEC-TV has what branding?

### Accurate SQL ###

SELECT branding FROM table_2610582_2 WHERE callsign = "DWEC-TV"